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Aku Ankka

Donald Duck is the most loved cartoon character in Finland. Aku Ankka, the magazine named after Donald, is the largest family magazine with approximately 686 000 readers – both children and adults – every week. In addition, Aku Ankka is the largest subscribed periodical in Finland. [Compared to other magazines,] Aku Ankka has an overwhelming reach across children, adolescents, men and families with children. Readership surveys indicate that children are good at distinguishing advertising from other content, and they understand the purpose of advertising. Interviewed children say that advertisements in the magazine spark discussion, provide information on the products and help them to make choices. The surprising plot twists, the rich and clever Finnish language and the current contents guarantee that people of all ages enjoy the company of Aku Ankka!

Magazine's website: http://www.akuankka.fi/ Follow us :

Advertisement sales

Advertisement sales Sanoma Media Finland Oy
Phone 09 120 5090
Fax 09 120 5999
Email etunimi.sukunimi@sanoma.com
Contact person Jenni Tammimäki
09 120 5275
jenni.tammimaki@sanoma.com
Www http://media.sanoma.fi/

Contact info

Publisher Sanoma Media Finland Oy
Visiting address Porkkalankatu 20 A
00180 Helsinki
Postal address PL 100
00040 Sanoma
Phone 09 1201

Circulation or copies

Issues per year 52

Readership

Readership 540 000
Total reach 541 000
How many times read 2,7
Minutes of reading 35 min
Page contacts 1 429 000 Contacts
Sources KMT s2017/k2018

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 02.01.2019 28.11.2018 03.12.2018
2 09.01.2019 05.12.2018 10.12.2018
3 16.01.2019 12.12.2018 17.12.2018
4 23.01.2019 20.12.2018 28.12.2018
5 30.01.2019 02.01.2019 07.01.2019
6 06.02.2019 09.01.2019 14.01.2019
7 13.02.2019 16.01.2019 21.01.2019
8 20.02.2019 23.01.2019 28.01.2019
9 27.02.2019 30.01.2019 04.02.2019
10 06.03.2019 06.02.2019 11.02.2019
11 13.03.2019 13.02.2019 18.02.2019
12 20.03.2019 20.02.2019 25.02.2019
13 27.03.2019 27.02.2019 04.03.2019
14 03.04.2019 06.03.2019 11.03.2019
15 10.04.2019 13.03.2019 18.03.2019
16 17.04.2019 20.03.2019 25.03.2019
17 24.04.2019 25.03.2019 28.03.2019
18 02.05.2019 02.04.2019 05.04.2019
19 08.05.2019 08.04.2019 11.04.2019
20 15.05.2019 15.04.2019 18.04.2019
21 22.05.2019 24.04.2019 29.04.2019
22 29.05.2019 02.05.2019 06.05.2019
23 05.06.2019 08.05.2019 13.05.2019
24 12.06.2019 15.05.2019 20.05.2019
25 19.06.2019 22.05.2019 27.05.2019
26 26.06.2019 29.05.2019 03.06.2019
27 03.07.2019 04.06.2019 07.06.2019
28 10.07.2019 11.06.2019 14.06.2019
29 17.07.2019 19.06.2019 24.06.2019
30 24.07.2019 26.06.2019 01.07.2019
31 31.07.2019 03.07.2019 08.07.2019
32 07.08.2019 10.07.2019 15.07.2019
33 14.08.2019 17.07.2019 22.07.2019
34 21.08.2019 24.07.2019 29.07.2019
35 28.08.2019 31.07.2019 05.08.2019
36 04.09.2019 07.08.2019 12.08.2019
37 11.09.2019 14.08.2019 19.08.2019
38 18.09.2019 21.08.2019 26.08.2019
39 25.09.2019 28.08.2019 02.09.2019
40 02.10.2019 04.09.2019 09.09.2019
41 09.10.2019 11.09.2019 16.09.2019
42 16.10.2019 18.09.2019 23.09.2019
43 23.10.2019 25.09.2019 30.09.2019
44 30.10.2019 02.10.2019 07.10.2019
45 06.11.2019 09.10.2019 14.10.2019
46 13.11.2019 16.10.2019 21.10.2019
47 20.11.2019 23.10.2019 28.10.2019
48 27.11.2019 30.10.2019 04.11.2019
49 04.12.2019 06.11.2019 11.11.2019
50 11.12.2019 12.11.2019 15.11.2019
51 18.12.2019 19.11.2019 22.11.2019
52 23.12.2019 25.11.2019 28.11.2019

Advertisement rates

2/1

Position: Not specified

Size including margin: 340x250 mm

4-colour price 23200 €

1/1

Position: Not specified

Size including margin: 170x250 mm

4-colour price 11600 €

1/1

Position: 3. Cover

Size including margin: 170x250 mm

4-colour price 13250 €

1/1 s

Position: Back cover

Size including margin: 170x218 mm

4-colour price 13950 €

1/2

Position: Not specified

Size including margin: 85x250 mm

4-colour price 5900 €

1/2

Position: Not specified

Size including margin: 170x125 mm

4-colour price 5900 €

Info about inserts

Technical data

Size mm 170 x 250 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer LSC Communications Europe Sp. zo.o. , Krakow

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi

Readers: 540 000 / NRS a2017/s2018 Download magazine graphs (PDF)

Reader profile All 12+ % Aku Ankka
Readers %
Aku Ankka
Amount of readers
SexWomen5141221 400
Men4959318 600
Age12-17 y722118 800
18-24 y91159 400
25-34 y141475 600
35-44 y1420108 000
45-64 y3024129 600
65+ y26948 600
ProfessionTop Management3527 000
white-collar worker, higher-level131370 200
White-collar worker141475 600
Worker121686 400
Farmer115 400
Other entrepreneur4421 600
Pensioner301159 400
Student, pupil1327145 800
Homewife, home dad015 400
Unemployed4421 600
EducationElementary school7316 200
Secondary school4141221 400
High school91054 000
University3833178 200
Native languageFinnish9598529 200
Swedish5210 800
Decision-maker in grocery purchasesThe respondent4028151 200
The respondent and the rest of the family4443232 200
An other person in the family1629156 600
Size of the household1 pers251475 600
2 pers3720108 000
3 pers1519102 600
4 pers1424129 600
5+ pers922118 800
Household income (gross)Below 35 000 € /y261686 400
35 001 - 75 000 € /y4135189 000
75 001 - 100 000 € /y111264 800
Over 100 000 € /y6737 800
Type of MunicipalityGreater Helsinki191897 200
Turku or Tampere8737 800
Oulu4421 600
70 000 - 150 000 inhabitants town131264 800
Urban municipality2726140 400
Conurbation161897 200
Countryside141581 000
HousingApartment3124129 600
Row house or semi-detached house171581 000
Detached house4553286 200
Farm5737 800
Something else115 400
Can not answer115 400
Ownership of housingOwner-occupied residence7575405 000
Rented residence2019102 600
Right of residence apartment2210 800
Something else1210 800
Can not answer1316 200
Number of cars in householdOne car4534183 600
Two cars3239210 600
Three or more cars101791 800
No car131054 000
Can not answer115 400
Car was bought new or usedNew2825135 000
Used6470378 000
Can not answer1316 200
Actively used bonus cardK-Plussa7669372 600
S-etukortti7973394 200
PINS6632 400
Stockmann13948 600
None of these91264 800
Can not answer2316 200
Pets in householdCat1723124 200
Dog2633178 200
Some other pet6948 600
No pets6050270 000
Paying for print and digital newspaper or magazine subscription
Print newspaper subscription: only print newspaper is included in the subscriptionI pay myself2820108 000
Someone else in household pays1828151 200
Someone else pays (friend, employer etc.)3421 600
I don't have paid subscription at the moment5146248 400
Can not answer2210 800
Digital newspaper subscription: only digital newspaper is included in the subscriptionI pay myself7632 400
Someone else in household pays6948 600
Someone else pays (friend, employer etc.)3316 200
I don't have paid subscription at the moment8177415 800
Can not answer3527 000
Multisubscription: A print newspaper and its digital contentI pay myself161370 200
Someone else in household pays91475 600
Someone else pays (friend, employer etc.)2210 800
I don't have paid subscription at the moment7067361 800
Can not answer3527 000
Print magazine subscription: only print magazine is included in the subscriptionI pay myself3732172 800
Someone else in household pays1829156 600
Someone else pays (friend, employer etc.)4632 400
I don't have paid subscription at the moment4233178 200
Can not answer2421 600
Digital magazine subscription: only digital magazine is included in the subscriptionI pay myself2316 200
Someone else in household pays2632 400
Someone else pays (friend, employer etc.)115 400
I don't have paid subscription at the moment9084453 600
Can not answer4632 400
Print and digital magazine subscription: both print and digital magazine are included in the subscriptionI pay myself101054 000
Someone else in household pays3737 800
Someone else pays (friend, employer etc.)1210 800
I don't have paid subscription at the moment8275405 000
Can not answer4737 800

Aku Ankka magazine's reader profile / Source NRS a2017/s2018

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.