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Aku Ankka

Donald Duck is the most loved cartoon character in Finland. Aku Ankka, the magazine named after Donald, is the largest family magazine with approximately 686 000 readers – both children and adults – every week. In addition, Aku Ankka is the largest subscribed periodical in Finland. [Compared to other magazines,] Aku Ankka has an overwhelming reach across children, adolescents, men and families with children. Readership surveys indicate that children are good at distinguishing advertising from other content, and they understand the purpose of advertising. Interviewed children say that advertisements in the magazine spark discussion, provide information on the products and help them to make choices. The surprising plot twists, the rich and clever Finnish language and the current contents guarantee that people of all ages enjoy the company of Aku Ankka!

Magazine's website: http://www.akuankka.fi/ Follow us :

Advertisement sales

Advertisement sales Sanoma Media Finland Oy
Phone 09 120 5090
Fax 09 120 5999
Email etunimi.sukunimi@sanoma.com
Contact person Jenni Tammimäki
09 120 5275
jenni.tammimaki@sanoma.com
Www http://media.sanoma.fi/

Contact info

Publisher Sanoma Media Finland Oy
Visiting address Porkkalankatu 20 A
00180 Helsinki
Postal address PL 100
00040 Sanoma
Phone 09 1201

Circulation or copies

Issues per year 52

Readership

Readership 505 000
Total reach 509 000
How many times read 2,7
Minutes of reading 38 min
Page contacts 1 379 000 Contacts
Sources KMT 2018

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 02.01.2019 28.11.2018 03.12.2018
2 09.01.2019 05.12.2018 10.12.2018
3 16.01.2019 12.12.2018 17.12.2018
4 23.01.2019 20.12.2018 28.12.2018
5 30.01.2019 02.01.2019 07.01.2019
6 06.02.2019 09.01.2019 14.01.2019
7 13.02.2019 16.01.2019 21.01.2019
8 20.02.2019 23.01.2019 28.01.2019
9 27.02.2019 30.01.2019 04.02.2019
10 06.03.2019 06.02.2019 11.02.2019
11 13.03.2019 13.02.2019 18.02.2019
12 20.03.2019 20.02.2019 25.02.2019
13 27.03.2019 27.02.2019 04.03.2019
14 03.04.2019 06.03.2019 11.03.2019
15 10.04.2019 13.03.2019 18.03.2019
16 17.04.2019 20.03.2019 25.03.2019
17 24.04.2019 25.03.2019 28.03.2019
18 02.05.2019 02.04.2019 05.04.2019
19 08.05.2019 08.04.2019 11.04.2019
20 15.05.2019 15.04.2019 18.04.2019
21 22.05.2019 24.04.2019 29.04.2019
22 29.05.2019 02.05.2019 06.05.2019
23 05.06.2019 08.05.2019 13.05.2019
24 12.06.2019 15.05.2019 20.05.2019
25 19.06.2019 22.05.2019 27.05.2019
26 26.06.2019 29.05.2019 03.06.2019
27 03.07.2019 04.06.2019 07.06.2019
28 10.07.2019 11.06.2019 14.06.2019
29 17.07.2019 19.06.2019 24.06.2019
30 24.07.2019 26.06.2019 01.07.2019
31 31.07.2019 03.07.2019 08.07.2019
32 07.08.2019 10.07.2019 15.07.2019
33 14.08.2019 17.07.2019 22.07.2019
34 21.08.2019 24.07.2019 29.07.2019
35 28.08.2019 31.07.2019 05.08.2019
36 04.09.2019 07.08.2019 12.08.2019
37 11.09.2019 14.08.2019 19.08.2019
38 18.09.2019 21.08.2019 26.08.2019
39 25.09.2019 28.08.2019 02.09.2019
40 02.10.2019 04.09.2019 09.09.2019
41 09.10.2019 11.09.2019 16.09.2019
42 16.10.2019 18.09.2019 23.09.2019
43 23.10.2019 25.09.2019 30.09.2019
44 30.10.2019 02.10.2019 07.10.2019
45 06.11.2019 09.10.2019 14.10.2019
46 13.11.2019 16.10.2019 21.10.2019
47 20.11.2019 23.10.2019 28.10.2019
48 27.11.2019 30.10.2019 04.11.2019
49 04.12.2019 06.11.2019 11.11.2019
50 11.12.2019 12.11.2019 15.11.2019
51 18.12.2019 19.11.2019 22.11.2019
52 23.12.2019 25.11.2019 28.11.2019

Advertisement rates

2/1

Position: Not specified

Size including margin: 340x250 mm

4-colour price 23200 €

1/1

Position: Not specified

Size including margin: 170x250 mm

4-colour price 11600 €

1/1

Position: 3. Cover

Size including margin: 170x250 mm

4-colour price 13250 €

1/1 s

Position: Back cover

Size including margin: 170x218 mm

4-colour price 13950 €

1/2

Position: Not specified

Size including margin: 85x250 mm

4-colour price 5900 €

1/2

Position: Not specified

Size including margin: 170x125 mm

4-colour price 5900 €

Info about inserts

Technical data

Size mm 170 x 250 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer LSC Communications Europe Sp. zo.o. , Krakow

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi

Readers: 505 000 / NRS 2018 Download magazine graphs (PDF)

Reader profile All 12+ % Aku Ankka
Readers %
Aku Ankka
Amount of readers
SexWomen5140202 000
Men4960303 000
Age12-17 y723116 150
18-24 y91155 550
25-34 y141365 650
35-44 y1420101 000
45-64 y3025126 250
65+ y26840 400
ProfessionTop Management4525 250
white-collar worker, higher-level131470 700
White-collar worker141470 700
Worker121680 800
Farmer115 050
Other entrepreneur4420 200
Pensioner301155 550
Student, pupil1428141 400
Homewife, home dad015 050
Unemployed4315 150
EducationElementary school8315 150
Secondary school4040202 000
High school91050 500
University3933166 650
Native languageFinnish9598494 900
Swedish5210 100
Decision-maker in grocery purchasesThe respondent3926131 300
The respondent and the rest of the family4546232 300
An other person in the family1528141 400
Size of the household1 pers251470 700
2 pers3721106 050
3 pers151890 900
4 pers1425126 250
5+ pers922111 100
Household income (gross)Below 35 000 € /y261680 800
35 001 - 75 000 € /y4136181 800
75 001 - 100 000 € /y111260 600
Over 100 000 € /y6525 250
Type of MunicipalityGreater Helsinki191890 900
Turku or Tampere8735 350
Oulu4420 200
70 000 - 150 000 inhabitants town131260 600
Urban municipality2726131 300
Conurbation161785 850
Countryside141680 800
HousingApartment3225126 250
Row house or semi-detached house161575 750
Detached house4551257 550
Farm5630 300
Something else115 050
Can not answer115 050
Ownership of housingOwner-occupied residence7474373 700
Rented residence201995 950
Right of residence apartment2210 100
Something else1210 100
Can not answer2315 150
Number of cars in householdOne car4336181 800
Two cars3338191 900
Three or more cars101680 800
No car13945 450
Can not answer115 050
Car was bought new or usedNew2826131 300
Used6370353 500
Can not answer1315 150
Actively used bonus cardK-Plussa7466333 300
S-etukortti7972363 600
PINS4420 200
Stockmann11945 450
None of these91470 700
Can not answer2420 200
Pets in householdCat000
Dog000
Some other pet000
No pets000
Paying for print and digital newspaper or magazine subscription
Print newspaper subscription: only print newspaper is included in the subscriptionI pay myself211785 850
Someone else in household pays1523116 150
Someone else pays (friend, employer etc.)3420 200
I don't have paid subscription at the moment6053267 650
Can not answer2315 150
Digital newspaper subscription: only digital newspaper is included in the subscriptionI pay myself7630 300
Someone else in household pays5840 400
Someone else pays (friend, employer etc.)2315 150
I don't have paid subscription at the moment8277388 850
Can not answer4525 250
Multisubscription: A print newspaper and its digital contentI pay myself211785 850
Someone else in household pays111680 800
Someone else pays (friend, employer etc.)3315 150
I don't have paid subscription at the moment6361308 050
Can not answer3420 200
Print magazine subscription: only print magazine is included in the subscriptionI pay myself3328141 400
Someone else in household pays1827136 350
Someone else pays (friend, employer etc.)4630 300
I don't have paid subscription at the moment4638191 900
Can not answer3525 250
Digital magazine subscription: only digital magazine is included in the subscriptionI pay myself2315 150
Someone else in household pays2525 250
Someone else pays (friend, employer etc.)115 050
I don't have paid subscription at the moment9084424 200
Can not answer5735 350
Print and digital magazine subscription: both print and digital magazine are included in the subscriptionI pay myself121365 650
Someone else in household pays4840 400
Someone else pays (friend, employer etc.)1210 100
I don't have paid subscription at the moment7970353 500
Can not answer5735 350

Aku Ankka magazine's reader profile / Source NRS 2018

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.