Apu Terveys
Apu Terveys offers reliable, practical information about health, weight watching, exercise, food and nutrition. The people making the magazine are the field’s best professionals and the experts are Finnish top researchers and doctors. The reader: Adult women and men interested in their own health and the health of their loved ones.
Magazine's website: https://apu.fi/lehdet/apu-terveys
Advertisement sales
Advertisement sales | A-lehdet Oy |
---|---|
Phone | 09 75 961 |
yritysasiakkaat@a-lehdet.fi | |
Contact person |
Mediamyynti A-lehdet yritysasiakkaat@a-lehdet.fi |
Www | https://www.a-lehdet.fi/artikkelit/mainosta-apu-terveys-lehdessa |
Contact info
Publisher | A-lehdet Oy |
---|---|
Visiting address |
Risto Rytin tie 33 Helsinki |
Phone | 09 759 61 |
Päätoimittaja | Marja Aarnipuro |
Tuottaja | Milla Talja |
Circulation or copies
Copies | 45000 |
---|---|
Issues per year | 10 |
Readership
Readership | 119 000 |
---|---|
Total reach | 0 |
How many times read | 2.4 |
Minutes of reading | 73 min |
Sources | KMT 2023 |
Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.
Timetable
Issue | Publishing date | Reservation | Material | Research number | Additional info |
1 | 10.01.2024 | 13.12.2023 | Theme: Prevent and manage fatty liver. Dry skin. | ||
2 | 14.02.2024 | 22.01.2024 | Theme: What does blood sugar tell us? Take care of your brain. | ||
3 | 20.03.2024 | 26.02.2024 | Theme: Why does it always itch? Healthy food inexpensively. | ||
4 | 24.04.2024 | 28.03.2024 | Theme: Pain-free joints extra. Learn to calm down. | ||
5 | 05.06.2024 | 13.05.2024 | Theme: Lighter summer treats. Safely in the sun. | ||
6 | 17.07.2024 | 24.06.2024 | Theme: Arrhythmia. Help with incontinence. | ||
7 | 21.08.2024 | 29.07.2024 | Theme: Energy from food. Thyroid disorders. | ||
8 | 25.09.2024 | 02.09.2024 | Theme: What is wrong with my prostate? Cerebrovascular disorders. | ||
9 | 30.10.2024 | 07.10.2024 | Theme: Sleep apnoea, a new public health issue. Weight loss surgery. | ||
10 | 04.12.2024 | 11.11.2024 | Theme: Maintain a clear memory. Help with constipation. |
Advertisement rates
2/1
Position: Not specified
Size including margin: 410 x 280 mm
4-colour price 8663 €
2/1
Position: First spread
Size including margin: 410 x 280 mm
4-colour price 9529 €
1/1
Position: Not specified
Size including margin: 205 x 280 mm
4-colour price 4332 €
1/1
Position: 2. Cover
Size including margin: 205 x 280 mm
4-colour price 4764 €
1/1
Position: 3. Cover
Size including margin: 205 x 280 mm
4-colour price 4764 €
1/1 takakansi
Position: Back cover
Size including margin: 205 x 250 mm
4-colour price 4764 €
1/2
Position: Not specified
Size including margin: 100 x 280 mm
4-colour price 3032 €
1/2
Position: Not specified
Size including margin: 205 x 137 mm
4-colour price 3032 €
1/3
Position: Not specified
Size including margin: 68 x 280 mm
4-colour price 2599 €
1/3
Position: Not specified
Size including margin: 205 x 93 mm
4-colour price 2599 €
1/4
Position: Not specified
Size including margin: 51 x 280 mm
4-colour price 2276 €
1/4
Position: Not specified
Size including margin: 205 x 70 mm
4-colour price 2276 €
1/4
Position: Not specified
Size including margin: 83 x 120 mm
4-colour price 2276 €
Prices doesn't include tax.
Technical data
Size mm | 205 x 280 mm |
---|---|
New size mm | 205 x 280 mm |
New size start from | number: 2 |
Bleed mm | 5 mm |
Printing process | Offset |
Binding | Saddle-stitching |
Printing house
Printer | PunaMusta Oy , Tampere |
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Technical info / material
Ad material delivery | |
---|---|
Technical data |
Readers: 119 000 / KMT 2023 Download magazine graphs (PDF)
Reader profile | All 15+ % | Apu Terveys Readers % |
Apu Terveys Amount of readers |
|
Readership (KMT 2023) | 119 000 | |||
Total reach | 0 | |||
Sex | Women | 51 | 68 | 80 920 |
Men | 49 | 32 | 38 080 | |
Native language | Finnish | 95 | 99 | 117 810 |
Swedish | 5 | 1 | 1 190 | |
Age | 15-24 y | 13 | 2 | 2 380 |
25-34 y | 14 | 2 | 2 380 | |
35-44 y | 14 | 3 | 3 570 | |
45-54 y | 14 | 7 | 8 330 | |
55-64 y | 16 | 15 | 17 850 | |
65+ y | 29 | 71 | 84 490 | |
Gender + age | Female 15-29 years | 10 | 2 | 2 380 |
Female 30-49 years | 14 | 4 | 4 760 | |
Female 50+ years | 28 | 62 | 73 780 | |
Male 15-29 years | 10 | 1 | 1 190 | |
Male 30-49 years | 14 | 3 | 3 570 | |
Male 50+ years | 24 | 28 | 33 320 | |
Household position | Lives at home with parents | 7 | 1 | 1 190 |
Lives alone | 28 | 33 | 39 270 | |
Lives with spouse | 37 | 53 | 63 070 | |
Lives with spouse and children | 24 | 11 | 13 090 | |
Single parent | 2 | 1 | 1 190 | |
Other | 3 | 1 | 1 190 | |
Grandchildren under 18 years of age | Yes | 21 | 35 | 41 650 |
No | 38 | 58 | 69 020 | |
No answer (under 45 year olds) | 41 | 7 | 8 330 | |
Profession | Top Management | 4 | 2 | 2 380 |
white-collar worker, higher-level | 16 | 5 | 5 950 | |
White-collar worker | 12 | 7 | 8 330 | |
Worker | 10 | 4 | 4 760 | |
Farmer | 1 | 1 | 1 190 | |
Other entrepreneur | 3 | 1 | 1 190 | |
Pensioner | 31 | 74 | 88 060 | |
Student, pupil | 11 | 2 | 2 380 | |
Homewife, home dad | 0 | 0 | 0 | |
Unemployed | 2 | 1 | 1 190 | |
Other | 6 | 2 | 2 380 | |
No answer | 3 | 2 | 2 380 | |
Education | Elementary school | 5 | 15 | 17 850 |
Secondary school | 7 | 10 | 11 900 | |
Vocational | 28 | 33 | 39 270 | |
High school | 14 | 10 | 11 900 | |
University of Applied Sciences | 19 | 13 | 15 470 | |
University | 27 | 18 | 21 420 | |
Something else | 2 | 1 | 1 190 | |
Size of the household | 1 pers | 28 | 34 | 40 460 |
2 pers | 38 | 52 | 61 880 | |
3 pers | 14 | 8 | 9 520 | |
4 pers | 12 | 3 | 3 570 | |
5+ pers | 7 | 2 | 2 380 | |
Household income (gross) | Below 20 000 € /y | 11 | 11 | 13 090 |
20 000 - 35 000 € /y | 19 | 27 | 32 130 | |
35 001 - 50 000 € /y | 20 | 25 | 29 750 | |
50 001 - 85 000 € /y | 22 | 18 | 21 420 | |
85 001 - 100 000 € /y | 7 | 4 | 4 760 | |
Over 100 000 € /y | 9 | 5 | 5 950 | |
Don't want to tell | 5 | 8 | 9 520 | |
Can't say / No answer | 7 | 3 | 3 570 | |
Decision-maker in grocery purchases | Yes | 93 | 95 | 113 050 |
Don't know | 7 | 4 | 4 760 | |
Can not say | 1 | 1 | 1 190 | |
Housing | Apartment | 32 | 29 | 34 510 |
Row house or semi-detached house | 15 | 15 | 17 850 | |
Detached house | 47 | 51 | 60 690 | |
Farm | 4 | 6 | 7 140 | |
Something else | 1 | 0 | 0 | |
Can not say | 0 | 0 | 0 | |
Ownership of housing | Owner-occupied residence | 76 | 85 | 101 150 |
Rented residence | 20 | 11 | 13 090 | |
Right of residence apartment | 2 | 4 | 4 760 | |
Something else | 1 | 0 | 0 | |
Can not say | 1 | 0 | 0 | |
Cottage or holiday home in regular use | Yes | 40 | 44 | 52 360 |
No | 59 | 55 | 65 450 | |
Can not say | 1 | 1 | 1 190 | |
Using AdBlocker or similar application | Yes | 19 | 7 | 8 330 |
No | 76 | 86 | 102 340 | |
Can not say | 5 | 7 | 8 330 | |
Number of cars in household | One car | 45 | 54 | 64 260 |
Two cars | 32 | 29 | 34 510 | |
Three or more cars | 10 | 6 | 7 140 | |
No car | 14 | 11 | 13 090 | |
PUUTTUU | PUUTTUU | 22 | 31 | 36 890 |
PUUTTUU | 67 | 55 | 65 450 | |
PUUTTUU | 4 | 1 | 1 190 | |
PUUTTUU | 8 | 7 | 8 330 | |
PUUTTUU | 2 | 1 | 1 190 | |
PUUTTUU | 8 | 10 | 11 900 | |
PUUTTUU | 5 | 6 | 7 140 | |
Advertising ban at the door / mailbox | Yes | 24 | 10 | 11 900 |
No | 76 | 89 | 105 910 | |
Can not say | 1 | 0 | 0 | |
lifecycle | In paid job, entrepreneur, freelancer, farmer | 52 | 21 | 24 990 |
Temporarily absent (= time off from work, care or study, maternity leave) | 1 | 1 | 1 190 | |
Retired | 31 | 74 | 88 060 | |
Unemployed / laid off | 2 | 1 | 1 190 | |
Schoolboy or student | 11 | 2 | 2 380 | |
Housewife or father | 0 | 0 | 0 | |
In the military or performing civilian service | 0 | 0 | 0 | |
Other | 1 | 1 | 1 190 | |
Don't want to say | 0 | 0 | 0 | |
Can not say | 0 | 0 | 0 | |
Participation in workplace procurement decisions | Yes | 25 | 11 | 13 090 |
No | 25 | 10 | 11 900 | |
Can't say / No answer | 50 | 79 | 94 010 | |
Health services used in the household | Public health services | 85 | 91 | 108 290 |
Employer - funded health care services | 49 | 20 | 23 800 | |
Private, self-funded healthcare services | 39 | 50 | 59 500 | |
Private health insurance services | 22 | 10 | 11 900 | |
No health care | 1 | 0 | 0 | |
Can not say | 1 | 0 | 0 | |
Type of municipality (7 class) | Greater Helsinki | 19 | 13 | 15 470 |
Turku or Tampere | 8 | 6 | 7 140 | |
Oulu | 4 | 1 | 1 190 | |
70 000 - 150 000 inhabitants town | 13 | 14 | 16 660 | |
Urban municipality | 27 | 32 | 38 080 | |
Conurbation | 16 | 18 | 21 420 | |
Countryside | 13 | 15 | 17 850 | |
Pets in household | Cat | 17 | 14 | 16 660 |
Dog | 26 | 17 | 20 230 | |
Some other pet | 5 | 3 | 3 570 | |
No pets | 59 | 69 | 82 110 | |
Family with kids | Yes | 32 | 12 | 14 280 |
No | 68 | 88 | 104 720 | |
Use of glasses or contact lenses | Yes | 67 | 85 | 101 150 |
No | 33 | 15 | 17 850 | |
How often different content is read | ||||
The frequency of reading: Print magazines | Daily | 15 | 33 | 39 270 |
5-6 days a week | 4 | 9 | 10 710 | |
1-4 days a week | 26 | 32 | 38 080 | |
Monthly | 24 | 15 | 17 850 | |
Rarely | 23 | 10 | 11 900 | |
Never | 7 | 1 | 1 190 | |
Can not say | 1 | 0 | 0 | |
The frequency of reading: Magazine content in digital format | Daily | 21 | 23 | 27 370 |
5-6 days a week | 5 | 5 | 5 950 | |
1-4 days a week | 19 | 14 | 16 660 | |
Monthly | 15 | 14 | 16 660 | |
Rarely | 24 | 23 | 27 370 | |
Never | 14 | 19 | 22 610 | |
Can not say | 1 | 1 | 1 190 | |
The frequency of reading: Print newspapers or afternoon papers | Daily | 30 | 55 | 65 450 |
5-6 days a week | 4 | 9 | 10 710 | |
1-4 days a week | 23 | 21 | 24 990 | |
Monthly | 13 | 7 | 8 330 | |
Rarely | 21 | 7 | 8 330 | |
Never | 7 | 2 | 2 380 | |
Can not say | 1 | 0 | 0 | |
The frequency of reading: Newspaper or afternoon paper content in digital format | Daily | 54 | 53 | 63 070 |
5-6 days a week | 9 | 6 | 7 140 | |
1-4 days a week | 16 | 12 | 14 280 | |
Monthly | 6 | 9 | 10 710 | |
Rarely | 9 | 13 | 15 470 | |
Never | 6 | 7 | 8 330 | |
Can not say | 0 | 0 | 0 | |
The frequency of reading: Free and free delivery newspapers | Daily | 5 | 9 | 10 710 |
5-6 days a week | 4 | 5 | 5 950 | |
1-4 days a week | 44 | 60 | 71 400 | |
Monthly | 17 | 13 | 15 470 | |
Rarely | 20 | 9 | 10 710 | |
Never | 9 | 3 | 3 570 | |
Can not say | 1 | 1 | 1 190 | |
The frequency of watching: Free online TV services | Daily | 15 | 17 | 20 230 |
5-6 days a week | 9 | 11 | 13 090 | |
1-4 days a week | 30 | 23 | 27 370 | |
Monthly | 23 | 20 | 23 800 | |
Rarely | 15 | 17 | 20 230 | |
Never | 7 | 11 | 13 090 | |
Can not say | 1 | 1 | 1 190 | |
The frequency of watching: Pay TV and streaming services | Daily | 16 | 11 | 13 090 |
5-6 days a week | 10 | 4 | 4 760 | |
1-4 days a week | 22 | 13 | 15 470 | |
Monthly | 10 | 6 | 7 140 | |
Rarely | 11 | 12 | 14 280 | |
Never | 31 | 54 | 64 260 | |
Can not say | 0 | 0 | 0 | |
The frequency of watching: Programs of YLE (national proadcaster) TV channels | Daily | 45 | 73 | 86 870 |
5-6 days a week | 9 | 10 | 11 900 | |
1-4 days a week | 19 | 8 | 9 520 | |
Monthly | 11 | 4 | 4 760 | |
Rarely | 12 | 3 | 3 570 | |
Never | 3 | 1 | 1 190 | |
Can not say | 0 | 1 | 1 190 | |
The frequency of watching: Programs of commercial TV channels | Daily | 35 | 49 | 58 310 |
5-6 days a week | 12 | 13 | 15 470 | |
1-4 days a week | 22 | 17 | 20 230 | |
Monthly | 11 | 6 | 7 140 | |
Rarely | 12 | 6 | 7 140 | |
Never | 7 | 9 | 10 710 | |
Can not say | 0 | 0 | 0 | |
The frequency of listening: Programs of YLE (national proadcaster) radio-channels | Daily | 22 | 38 | 45 220 |
5-6 days a week | 7 | 9 | 10 710 | |
1-4 days a week | 16 | 17 | 20 230 | |
Monthly | 13 | 8 | 9 520 | |
Rarely | 26 | 18 | 21 420 | |
Never | 16 | 9 | 10 710 | |
Can not say | 1 | 1 | 1 190 | |
The frequency of listening: Programs of commercial radio channels | Daily | 16 | 14 | 16 660 |
5-6 days a week | 10 | 7 | 8 330 | |
1-4 days a week | 21 | 15 | 17 850 | |
Monthly | 14 | 11 | 13 090 | |
Rarely | 21 | 26 | 30 940 | |
Never | 16 | 26 | 30 940 | |
Can not say | 1 | 1 | 1 190 | |
The frequency of listening: Podcasts | Daily | 4 | 1 | 1 190 |
5-6 days a week | 3 | 2 | 2 380 | |
1-4 days a week | 9 | 4 | 4 760 | |
Monthly | 13 | 5 | 5 950 | |
Rarely | 28 | 22 | 26 180 | |
Never | 41 | 60 | 71 400 | |
Can not say | 2 | 5 | 5 950 | |
User frequency and following: Social media | Daily | 57 | 46 | 54 740 |
5-6 days a week | 7 | 7 | 8 330 | |
1-4 days a week | 8 | 7 | 8 330 | |
Monthly | 3 | 3 | 3 570 | |
Rarely | 6 | 6 | 7 140 | |
Never | 19 | 31 | 36 890 | |
Can not say | 0 | 1 | 1 190 | |
User frequency and following: Bloggers, YouTubers, or social media influencers | Daily | 13 | 6 | 7 140 |
5-6 days a week | 5 | 2 | 2 380 | |
1-4 days a week | 11 | 5 | 5 950 | |
Monthly | 8 | 6 | 7 140 | |
Rarely | 22 | 23 | 27 370 | |
Never | 40 | 57 | 67 830 | |
Can not say | 1 | 1 | 1 190 | |
User frequency: Instant messaging | Daily | 68 | 48 | 57 120 |
5-6 days a week | 9 | 12 | 14 280 | |
1-4 days a week | 10 | 14 | 16 660 | |
Monthly | 3 | 4 | 4 760 | |
Rarely | 3 | 5 | 5 950 | |
Never | 8 | 17 | 20 230 | |
Can not say | 0 | 0 | 0 | |
A paid Finnish newspaper is subscribed to my household (print or digital) | Yes | 58 | 80 | 95 200 |
No | 41 | 20 | 23 800 | |
Can not say | 1 | 0 | 0 | |
I tend to buy tabloids | Yes | 8 | 17 | 20 230 |
No | 90 | 80 | 95 200 | |
Can not say | 2 | 2 | 2 380 | |
A paid Finnish magazine is subscribed to my household (print or digital) | Yes | 46 | 65 | 77 350 |
No | 52 | 34 | 40 460 | |
Can not say | 2 | 0 | 0 | |
I tend to buy single copy magazines | Yes | 17 | 26 | 30 940 |
No | 81 | 71 | 84 490 | |
Can not say | 2 | 3 | 3 570 | |
PUUTTUU | PUUTTUU | 13 | 19 | 22 610 |
PUUTTUU | 5 | 2 | 2 380 | |
PUUTTUU | 7 | 7 | 8 330 | |
PUUTTUU | 15 | 17 | 20 230 | |
PUUTTUU | 8 | 8 | 9 520 | |
PUUTTUU | 7 | 4 | 4 760 | |
PUUTTUU | 10 | 9 | 10 710 | |
PUUTTUU | 6 | 4 | 4 760 | |
PUUTTUU | 9 | 8 | 9 520 | |
PUUTTUU | 9 | 9 | 10 710 | |
PUUTTUU | 4 | 4 | 4 760 | |
PUUTTUU | 5 | 4 | 4 760 | |
PUUTTUU | 13 | 18 | 21 420 | |
PUUTTUU | 8 | 9 | 10 710 | |
PUUTTUU | 13 | 12 | 14 280 | |
PUUTTUU | 7 | 11 | 13 090 | |
PUUTTUU | 8 | 6 | 7 140 | |
PUUTTUU | 3 | 3 | 3 570 | |
PUUTTUU | 56 | 57 | 67 830 | |
KULUTUSVÄITTÄMÄT | ||||
PUUTTUU | PUUTTUU | 58 | 58 | 69 020 |
PUUTTUU | 40 | 41 | 48 790 | |
PUUTTUU | 2 | 2 | 2 380 | |
PUUTTUU | PUUTTUU | 87 | 92 | 109 480 |
PUUTTUU | 11 | 7 | 8 330 | |
PUUTTUU | 1 | 1 | 1 190 | |
PUUTTUU | PUUTTUU | 73 | 81 | 96 390 |
PUUTTUU | 25 | 17 | 20 230 | |
PUUTTUU | 2 | 2 | 2 380 | |
PUUTTUU | PUUTTUU | 81 | 85 | 101 150 |
PUUTTUU | 18 | 14 | 16 660 | |
PUUTTUU | 2 | 1 | 1 190 | |
PUUTTUU | PUUTTUU | 57 | 58 | 69 020 |
PUUTTUU | 41 | 42 | 49 980 | |
PUUTTUU | 1 | 1 | 1 190 | |
PUUTTUU | PUUTTUU | 30 | 29 | 34 510 |
PUUTTUU | 63 | 62 | 73 780 | |
PUUTTUU | 7 | 8 | 9 520 | |
PUUTTUU | PUUTTUU | 84 | 94 | 111 860 |
PUUTTUU | 15 | 6 | 7 140 | |
PUUTTUU | 1 | 1 | 1 190 | |
PUUTTUU | PUUTTUU | 41 | 43 | 51 170 |
PUUTTUU | 57 | 56 | 66 640 | |
PUUTTUU | 2 | 2 | 2 380 | |
PUUTTUU | PUUTTUU | 86 | 88 | 104 720 |
PUUTTUU | 14 | 10 | 11 900 | |
PUUTTUU | 1 | 1 | 1 190 | |
PUUTTUU | PUUTTUU | 30 | 25 | 29 750 |
PUUTTUU | 65 | 70 | 83 300 | |
PUUTTUU | 5 | 6 | 7 140 | |
PUUTTUU | PUUTTUU | 39 | 42 | 49 980 |
PUUTTUU | 60 | 57 | 67 830 | |
PUUTTUU | 1 | 2 | 2 380 | |
PUUTTUU | PUUTTUU | 67 | 78 | 92 820 |
PUUTTUU | 30 | 19 | 22 610 | |
PUUTTUU | 3 | 3 | 3 570 | |
PUUTTUU | PUUTTUU | 67 | 76 | 90 440 |
PUUTTUU | 31 | 23 | 27 370 | |
PUUTTUU | 3 | 2 | 2 380 | |
PUUTTUU | PUUTTUU | 67 | 68 | 80 920 |
PUUTTUU | 30 | 29 | 34 510 | |
PUUTTUU | 2 | 2 | 2 380 |
Apu Terveys magazine's reader profile / Source NRS 2023