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Apu

Apu tours the country and tells what is really going on in Finland. Apu is well-known by everyone and offers good reading material, discussion topics and useful information every week. In addition to the topical articles, the magazine’s regular themes include health and travelling. Each issue ends with an enchanting nature story. The reader: Finnish men and women who build wellbeing and value their health and environment.

Magazine's website: http://www.apu.fi/lehti Follow us :

Advertisement sales

Advertisement sales A-lehdet Oy
Phone 09 75 961
Fax 09 7598 3153
Email mediamyynti@a-lehdet.fi
Contact person Jatta Waarala
050-414 4374
jatta.waarala@a-lehdet.fi
Www https://www.a-lehdet.fi/yrityksille/apu

Contact info

Publisher A-lehdet Oy
Visiting address Risto Rytin tie 33
Helsinki
Phone 09 751 961
Magazine's email apu@a-lehdet.fi

Circulation or copies

Issues per year 52

Readership

Readership 355 000
Total reach 415 269
How many times read 3,3
Minutes of reading 71 min
Page contacts 516 000 Contacts
Sources KMT s2017/k2018

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 03.01.2019 18.12.2018 Thema: Big Edition. Travel destination: Dubai. Health: Ask Kiminkinen. Food: Ready soups.
2 10.01.2019 02.01.2019 Thema: Health: Alcohol, part 1. Food: Everyday vegan foods. Cars.
3 17.01.2019 09.01.2019 Thema: Travel extra: Rio de Janeiro. Lively St. Petersburg. Stay healthy whan you travel. Food: Kiwis. Health: Ask Kiminkinen.
4 24.01.2019 16.01.2019 Thema: History: Kekkonen. Food: Vegan pastries. Health: Alcohol, part 2.
5 31.01.2019 23.01.2019 Thema: Travel destination: Tenerife. Health: Ask Kiminkinen. Healthy houseplants, part 1. Food: Everyday foods (flavours from around the world).
6 07.02.2019 30.01.2019 Thema: Big Edition. Health: Alcohol, part 3. Food: Chicken dishes.
7 14.02.2019 06.02.2019 Thema: Health: Ask Kiminkinen. Healthy houseplants, part 2. Travel: Tailor-made clothing in Thailand. Food: Valentine’s Day treats.
8 21.02.2019 13.02.2019 Thema: History. Health: Sugar. Food: Meat stews. Cars.
9 28.02.2019 20.02.2019 Thema: Travel: Israel. Health: Ask Kiminkinen. Food: Shrove buns. Healthy houseplants, part 3.
10 07.03.2019 27.02.2019 Thema: Big Edition. Health: Eye ailments. Food: Vegetarian meatballs.
11 14.03.2019 06.03.2019 Thema: Health: Ask Kiminkinen. Travel: Isla Holbox in Mexico. Food: Lemon pastries.
12 21.03.2019 13.03.2019 Thema: History. Health: Vaccinations, part 1. Food: Kids’ favourite foods.
13 28.03.2019 20.03.2019 Thema: Cars. Health: Ask Kiminkinen. Food: Perch dishes.
14 04.04.2019 27.03.2019 Thema: Big Edition. Health: Vaccinations, part 2. Food: Poached eggs.
15 11.04.2019 03.04.2019 Thema: History: Risto Ryti. Health: Ask Kiminkinen. Travel: Mallorca. Food: Easter menu and drink recommendations.
16 18.04.2019 10.04.2019 Thema: Easter. Health: Vaccinations, part 3. Food: Cheesecakes.
17 25.04.2019 12.04.2019 Thema: Health: Ask Kiminkinen. Cars. Food: Lemony foods.
18 02.05.2019 18.04.2019 Thema: Big Edition. Health: Neck and shoulder ailments. Food: Five-ingredient foods.
19 09.05.2019 29.04.2019 Thema: Estonia extra: Restaurant and other tips. Health: Ask Kiminkinen. Food: Cakes.
20 16.05.2019 08.05.2019 Thema: History. Travel: Lithuania. Food: Watermelon.
21 23.05.2019 15.05.2019 Thema: Cars. Health: Ask Kiminkinen. Food: Savoury muffins.
22 29.05.2019 21.05.2019 Thema: Green Apu: Special eco edition. Travel: How to rent a summer cottage. Food: Pastries.
23 06.06.2019 28.05.2019 Thema: Big Edition. Health: Ask Kiminkinen. Food: Rhubarb pastries.
24 13.06.2019 05.06.2019 Thema: History: Moon landings. Summer novel (10 parts). Food: Midsummer menu and drink recommendations.
25 - 26 19.06.2019 10.06.2019 Thema: Midsummer double edition. Health: Ask Kiminkinen. Food: Affordable party foods. Travel: Interrail for adults.
27 27.06.2019 18.06.2019 Thema: Apu Special: wonders of the world
28 04.07.2019 26.06.2019 Thema: Big Edition. Health: Ask Kiminkinen. Food: Summer foods from market vegetables.
29 11.07.2019 03.07.2019 Thema: History: Mannerheim. Food: Strawberry pastries.
30 18.07.2019 10.07.2019 Thema: Cars. Health: Ask Kiminkinen. Food: Home-made ice cream.
31 25.07.2019 17.07.2019 Thema: Travel: Copenhagen. Food: Blueberry pastries.
32 01.08.2019 24.07.2019 Thema: Big Edition. Health: Ask Kiminkinen. Food: Vegetarian burgers.
33 08.08.2019 31.07.2019 Thema: Food: Chanterelles.
34 15.08.2019 07.08.2019 Thema: Cars. Food: Vegetarian versions of everyday classics. Health: Ask Kiminkinen.
35 22.08.2019 14.08.2019 Thema: History: Lapland War, Continuation War, Second World War. Food: Breads from around the world.
36 29.08.2019 21.08.2019 Thema: Travel: Krakow. Food: Tomato pastries. Health: Ask Kiminkinen.
37 05.09.2019 28.08.2019 Thema: Big Edition. Health: Overweightness, part 1. Food: Mushroom dishes.
38 12.09.2019 04.09.2019 Thema: Forest extra. Cars. Food: Pumpkin pastries. Health: Ask Kiminkinen.
39 19.09.2019 11.09.2019 Thema: History: Finnish women at war. Food: Lentil dishes. Health: Overweightness, part 2.
40 26.09.2019 18.09.2019 Thema: Travel: Slovenia. Food: Apple pastries. Health: Ask Kiminkinen.
41 03.10.2019 25.09.2019 Thema: Big Edition. Food: Grains. Health: Overweightness, part 3.
42 10.10.2019 02.10.2019 Thema: Travel: Kyoto. Food: Coffee cakes. Health: Ask Kiminkinen.
43 17.10.2019 09.10.2019 Thema: History. Health: Healthy joints. Food: Indian food.
44 24.10.2019 16.10.2019 Thema: Cars. Food: English tea parties. Health: Ask Kiminkinen.
45 31.10.2019 23.10.2019 Thema: Travel: Estonia extra. Health: Sleep disorders. Food: Everyday vegan foods.
46 07.11.2019 30.10.2019 Thema: Big Edition. Food: Pizzas. Health: Ask Kiminkinen.
47 14.11.2019 06.11.2019 Thema: Food: Fish dishes. Health: Mental health, part 1.
48 21.11.2019 13.11.2019 Thema: History: Lapland War. Food: Porridges. Health: Ask Kiminkinen.
49 28.11.2019 20.11.2019 Thema: Travel: Singapore. Cars. Food: Swiss rolls. Health: Mental health, part 2.
50 05.12.2019 27.11.2019 Thema: Big Edition. Food: Better everyday foods. Health: Ask Kiminkinen.
51 12.12.2019 03.12.2019 Thema: History. Food: Bun wreaths. Health: Mental health, part 3.
52 - 53 18.12.2019 10.12.2019 Thema: Christmas double edition. Travel: Cape Town. Food: Christmas menu and drink recommendations. Health: Ask Kiminkinen.
54 27.12.2019 12.12.2019 Thema: Apu Special.

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Info about inserts

Technical data

Size mm 217 x 280 mm
Bleed mm 5 mm
Number of colums 4
Column width 44 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer PunaMusta Oy , Tampere

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi - Takakannen ilmoituksessa huomioitava osoitteen printtausta varten jätettävä koko lehden levyinen 30 mm valkoinen tila.Suur-Apu-lehden aineistot toimitetaan Apu-lehden koossa ja skaalataan A-lehtien toimesta oikeaan kokoon.

Readers: 355 000 / NRS a2017/s2018 Download magazine graphs (PDF)

Reader profile All 12+ % Apu
Readers %
Apu
Amount of readers
SexWomen5157202 350
Men4943152 650
Age12-17 y713 550
18-24 y927 100
25-34 y14414 200
35-44 y14517 750
45-64 y3032113 600
65+ y2656198 800
ProfessionTop Management313 550
white-collar worker, higher-level13621 300
White-collar worker14931 950
Worker121035 500
Farmer113 550
Other entrepreneur427 100
Pensioner3064227 200
Student, pupil1327 100
Homewife, home dad000
Unemployed4310 650
EducationElementary school71760 350
Secondary school4148170 400
High school9517 750
University382899 400
Native languageFinnish9599351 450
Swedish513 550
Decision-maker in grocery purchasesThe respondent4049173 950
The respondent and the rest of the family4441145 550
An other person in the family161035 500
Size of the household1 pers2530106 500
2 pers3755195 250
3 pers15724 850
4 pers14517 750
5+ pers9310 650
Household income (gross)Below 35 000 € /y2635124 250
35 001 - 75 000 € /y4143152 650
75 001 - 100 000 € /y11724 850
Over 100 000 € /y6310 650
Type of MunicipalityGreater Helsinki191035 500
Turku or Tampere8517 750
Oulu4310 650
70 000 - 150 000 inhabitants town131242 600
Urban municipality2730106 500
Conurbation162174 550
Countryside141863 900
HousingApartment312795 850
Row house or semi-detached house171863 900
Detached house4548170 400
Farm5621 300
Something else113 550
Can not answer100
Ownership of housingOwner-occupied residence7582291 100
Rented residence201449 700
Right of residence apartment2310 650
Something else113 550
Can not answer113 550
Number of cars in householdOne car4554191 700
Two cars322795 850
Three or more cars10724 850
No car131242 600
Can not answer100
Car was bought new or usedNew2834120 700
Used6458205 900
Can not answer100
Actively used bonus cardK-Plussa7685301 750
S-etukortti7989315 950
PINS6724 850
Stockmann131242 600
None of these9310 650
Can not answer213 550
Pets in householdCat171553 250
Dog262071 000
Some other pet6310 650
No pets6067237 850
Paying for print and digital newspaper or magazine subscription
Print newspaper subscription: only print newspaper is included in the subscriptionI pay myself2845159 750
Someone else in household pays181760 350
Someone else pays (friend, employer etc.)327 100
I don't have paid subscription at the moment5138134 900
Can not answer213 550
Digital newspaper subscription: only digital newspaper is included in the subscriptionI pay myself7828 400
Someone else in household pays6414 200
Someone else pays (friend, employer etc.)313 550
I don't have paid subscription at the moment8184298 200
Can not answer3310 650
Multisubscription: A print newspaper and its digital contentI pay myself162485 200
Someone else in household pays9828 400
Someone else pays (friend, employer etc.)227 100
I don't have paid subscription at the moment7066234 300
Can not answer313 550
Print magazine subscription: only print magazine is included in the subscriptionI pay myself3760213 000
Someone else in household pays181656 800
Someone else pays (friend, employer etc.)427 100
I don't have paid subscription at the moment422381 650
Can not answer213 550
Digital magazine subscription: only digital magazine is included in the subscriptionI pay myself2310 650
Someone else in household pays227 100
Someone else pays (friend, employer etc.)100
I don't have paid subscription at the moment9092326 600
Can not answer4310 650
Print and digital magazine subscription: both print and digital magazine are included in the subscriptionI pay myself101139 050
Someone else in household pays327 100
Someone else pays (friend, employer etc.)113 550
I don't have paid subscription at the moment8282291 100
Can not answer4414 200

Apu magazine's reader profile / Source NRS a2017/s2018

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.