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Apu

Apu tours the country and tells what is really going on in Finland. Apu is well-known by everyone and offers good reading material, discussion topics and useful information every week. In addition to the topical articles, the magazine’s regular themes include health and travelling. Each issue ends with an enchanting nature story. The reader: Finnish men and women who build wellbeing and value their health and environment.

Magazine's website: http://www.apu.fi/lehti Follow us :

Advertisement sales

Advertisement sales A-lehdet Oy
Phone 09 75 961
Fax 09 7598 3153
Email mediamyynti@a-lehdet.fi
Contact person Jatta Waarala
050-414 4374
jatta.waarala@a-lehdet.fi
Www https://www.a-lehdet.fi/yrityksille/apu

Contact info

Publisher A-lehdet Oy
Visiting address Risto Rytin tie 33
Helsinki
Phone 09 751 961
Magazine's email apu@a-lehdet.fi

Circulation or copies

Issues per year 52

Readership

Readership 353 000
Total reach 439 119
How many times read 3,3
Minutes of reading 70 min
Page contacts 521 000 Contacts
Sources KMT 2018

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 03.01.2019 18.12.2018 Thema: Big Edition. Travel destination: Dubai. Health: Ask Kiminkinen. Food: Ready soups.
2 10.01.2019 02.01.2019 Thema: Health: Alcohol, part 1. Food: Everyday vegan foods. Cars.
3 17.01.2019 09.01.2019 Thema: Travel extra: Rio de Janeiro. Lively St. Petersburg. Stay healthy whan you travel. Food: Kiwis. Health: Ask Kiminkinen.
4 24.01.2019 16.01.2019 Thema: History: Kekkonen. Food: Vegan pastries. Health: Alcohol, part 2.
5 31.01.2019 23.01.2019 Thema: Travel destination: Tenerife. Health: Ask Kiminkinen. Healthy houseplants, part 1. Food: Everyday foods (flavours from around the world).
6 07.02.2019 30.01.2019 Thema: Big Edition. Health: Alcohol, part 3. Food: Chicken dishes.
7 14.02.2019 06.02.2019 Thema: Health: Ask Kiminkinen. Healthy houseplants, part 2. Travel: Tailor-made clothing in Thailand. Food: Valentine’s Day treats.
8 21.02.2019 13.02.2019 Thema: History. Health: Sugar. Food: Meat stews. Cars.
9 28.02.2019 20.02.2019 Thema: Travel: Israel. Health: Ask Kiminkinen. Food: Shrove buns. Healthy houseplants, part 3.
10 07.03.2019 27.02.2019 Thema: Big Edition. Health: Eye ailments. Food: Vegetarian meatballs.
11 14.03.2019 06.03.2019 Thema: Health: Ask Kiminkinen. Travel: Isla Holbox in Mexico. Food: Lemon pastries.
12 21.03.2019 13.03.2019 Thema: History. Health: Vaccinations, part 1. Food: Kids’ favourite foods.
13 28.03.2019 20.03.2019 Thema: Cars. Health: Ask Kiminkinen. Food: Perch dishes.
14 04.04.2019 27.03.2019 Thema: Big Edition. Health: Vaccinations, part 2. Food: Poached eggs.
15 11.04.2019 03.04.2019 Thema: History: Risto Ryti. Health: Ask Kiminkinen. Travel: Mallorca. Food: Easter menu and drink recommendations.
16 18.04.2019 10.04.2019 Thema: Easter. Health: Vaccinations, part 3. Food: Cheesecakes.
17 25.04.2019 15.04.2019 Thema: Health: Ask Kiminkinen. Cars. Food: Lemony foods.
18 02.05.2019 18.04.2019 Thema: Big Edition. Health: Neck and shoulder ailments. Food: Five-ingredient foods.
19 09.05.2019 29.04.2019 Thema: Estonia extra: Restaurant and other tips. Health: Ask Kiminkinen. Food: Cakes.
20 16.05.2019 08.05.2019 Thema: History. Travel: Lithuania. Food: Watermelon.
21 23.05.2019 15.05.2019 Thema: Cars. Health: Ask Kiminkinen. Food: Savoury muffins.
22 29.05.2019 21.05.2019 Thema: Green Apu: Special eco edition. Travel: How to rent a summer cottage. Food: Pastries.
23 06.06.2019 28.05.2019 Thema: Big Edition. Health: Ask Kiminkinen. Food: Rhubarb pastries.
24 13.06.2019 05.06.2019 Thema: History: Moon landings. Summer novel (10 parts). Food: Midsummer menu and drink recommendations.
25 - 26 19.06.2019 10.06.2019 Thema: Midsummer double edition. Health: Ask Kiminkinen. Food: Affordable party foods. Travel: Interrail for adults.
27 27.06.2019 18.06.2019 Thema: Apu Special: wonders of the world
28 04.07.2019 26.06.2019 Thema: Big Edition. Health: Ask Kiminkinen. Food: Summer foods from market vegetables.
29 11.07.2019 03.07.2019 Thema: History: Mannerheim. Food: Strawberry pastries.
30 18.07.2019 10.07.2019 Thema: Cars. Health: Ask Kiminkinen. Food: Home-made ice cream.
31 25.07.2019 17.07.2019 Thema: Travel: Copenhagen. Food: Blueberry pastries.
32 01.08.2019 24.07.2019 Thema: Big Edition. Health: Ask Kiminkinen. Food: Vegetarian burgers.
33 08.08.2019 31.07.2019 Thema: Food: Chanterelles.
34 15.08.2019 07.08.2019 Thema: Cars. Food: Vegetarian versions of everyday classics. Health: Ask Kiminkinen.
35 22.08.2019 14.08.2019 Thema: History: Lapland War, Continuation War, Second World War. Food: Breads from around the world.
36 29.08.2019 21.08.2019 Thema: Travel: Krakow. Food: Tomato pastries. Health: Ask Kiminkinen.
37 05.09.2019 28.08.2019 Thema: Big Edition. Health: Overweightness, part 1. Food: Mushroom dishes.
38 12.09.2019 04.09.2019 Thema: Forest extra. Cars. Food: Pumpkin pastries. Health: Ask Kiminkinen.
39 19.09.2019 11.09.2019 Thema: History: Finnish women at war. Food: Lentil dishes. Health: Overweightness, part 2.
40 26.09.2019 18.09.2019 Thema: Travel: Slovenia. Food: Apple pastries. Health: Ask Kiminkinen.
41 03.10.2019 25.09.2019 Thema: Big Edition. Food: Grains. Health: Overweightness, part 3.
42 10.10.2019 02.10.2019 Thema: Travel: Kyoto. Food: Coffee cakes. Health: Ask Kiminkinen.
43 17.10.2019 09.10.2019 Thema: History. Health: Healthy joints. Food: Indian food.
44 24.10.2019 16.10.2019 Thema: Cars. Food: English tea parties. Health: Ask Kiminkinen.
45 31.10.2019 23.10.2019 Thema: Travel: Estonia extra. Health: Sleep disorders. Food: Everyday vegan foods.
46 07.11.2019 30.10.2019 Thema: Big Edition. Food: Pizzas. Health: Ask Kiminkinen.
47 14.11.2019 06.11.2019 Thema: Food: Fish dishes. Health: Mental health, part 1.
48 21.11.2019 13.11.2019 Thema: History: Lapland War. Food: Porridges. Health: Ask Kiminkinen.
49 28.11.2019 20.11.2019 Thema: Travel: Singapore. Cars. Food: Swiss rolls. Health: Mental health, part 2.
50 05.12.2019 27.11.2019 Thema: Big Edition. Food: Better everyday foods. Health: Ask Kiminkinen.
51 12.12.2019 03.12.2019 Thema: History. Food: Bun wreaths. Health: Mental health, part 3.
52 - 53 18.12.2019 10.12.2019 Thema: Christmas double edition. Travel: Cape Town. Food: Christmas menu and drink recommendations. Health: Ask Kiminkinen.
54 27.12.2019 12.12.2019 Thema: Apu Special.

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Info about inserts

Technical data

Size mm 217 x 280 mm
Bleed mm 5 mm
Number of colums 4
Column width 44 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer PunaMusta Oy , Tampere

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi - Takakannen ilmoituksessa huomioitava osoitteen printtausta varten jätettävä koko lehden levyinen 30 mm valkoinen tila.Suur-Apu-lehden aineistot toimitetaan Apu-lehden koossa ja skaalataan A-lehtien toimesta oikeaan kokoon.

Readers: 353 000 / NRS 2018 Download magazine graphs (PDF)

Reader profile All 12+ % Apu
Readers %
Apu
Amount of readers
SexWomen5158204 740
Men4942148 260
Age12-17 y713 530
18-24 y913 530
25-34 y14310 590
35-44 y14517 650
45-64 y3032112 960
65+ y2658204 740
ProfessionTop Management413 530
white-collar worker, higher-level13621 180
White-collar worker141138 830
Worker12828 240
Farmer113 530
Other entrepreneur427 060
Pensioner3062218 860
Student, pupil1427 060
Homewife, home dad000
Unemployed4414 120
EducationElementary school81863 540
Secondary school4047165 910
High school9414 120
University3929102 370
Native languageFinnish9599349 470
Swedish513 530
Decision-maker in grocery purchasesThe respondent3947165 910
The respondent and the rest of the family4541144 730
An other person in the family151242 360
Size of the household1 pers2529102 370
2 pers3752183 560
3 pers151035 300
4 pers14621 180
5+ pers927 060
Household income (gross)Below 35 000 € /y2632112 960
35 001 - 75 000 € /y4148169 440
75 001 - 100 000 € /y11724 710
Over 100 000 € /y6310 590
Type of MunicipalityGreater Helsinki191242 360
Turku or Tampere8414 120
Oulu4414 120
70 000 - 150 000 inhabitants town131345 890
Urban municipality2731109 430
Conurbation162070 600
Countryside141760 010
HousingApartment322588 250
Row house or semi-detached house161863 540
Detached house4551180 030
Farm5517 650
Something else113 530
Can not answer113 530
Ownership of housingOwner-occupied residence7485300 050
Rented residence201035 300
Right of residence apartment227 060
Something else113 530
Can not answer227 060
Number of cars in householdOne car4352183 560
Two cars3329102 370
Three or more cars10724 710
No car131138 830
Can not answer113 530
Car was bought new or usedNew2835123 550
Used6359208 270
Can not answer100
Actively used bonus cardK-Plussa7485300 050
S-etukortti7989314 170
PINS4517 650
Stockmann111242 360
None of these927 060
Can not answer213 530
Pets in householdCat000
Dog000
Some other pet000
No pets000
Paying for print and digital newspaper or magazine subscription
Print newspaper subscription: only print newspaper is included in the subscriptionI pay myself2135123 550
Someone else in household pays151449 420
Someone else pays (friend, employer etc.)3310 590
I don't have paid subscription at the moment6048169 440
Can not answer213 530
Digital newspaper subscription: only digital newspaper is included in the subscriptionI pay myself7931 770
Someone else in household pays5310 590
Someone else pays (friend, employer etc.)213 530
I don't have paid subscription at the moment8283292 990
Can not answer4414 120
Multisubscription: A print newspaper and its digital contentI pay myself2135123 550
Someone else in household pays11931 770
Someone else pays (friend, employer etc.)327 060
I don't have paid subscription at the moment6352183 560
Can not answer3310 590
Print magazine subscription: only print magazine is included in the subscriptionI pay myself3352183 560
Someone else in household pays181863 540
Someone else pays (friend, employer etc.)427 060
I don't have paid subscription at the moment462898 840
Can not answer327 060
Digital magazine subscription: only digital magazine is included in the subscriptionI pay myself2310 590
Someone else in household pays213 530
Someone else pays (friend, employer etc.)113 530
I don't have paid subscription at the moment9091321 230
Can not answer5517 650
Print and digital magazine subscription: both print and digital magazine are included in the subscriptionI pay myself121552 950
Someone else in household pays427 060
Someone else pays (friend, employer etc.)113 530
I don't have paid subscription at the moment7977271 810
Can not answer5621 180

Apu magazine's reader profile / Source NRS 2018

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.