Auto Bild Suomi
Auto Bild Suomi shows the big turning point in car industry when electric cars rapidly increase their share in new car market. We offer more tests than any other magazine, comparisons, information on new models – not to forget test runs for used cars. We test Finland’s most popular car makes under Finnish conditions in all seasons. These test runs are carried out by our own top professionals in editorial.
Wordwide expertise and international success concept are behind this magazine.
Magazine's website: http://autobild.fi/ Follow us :
Advertisement sales
| Advertisement sales | Fokus Media Finland Oy |
|---|---|
| Contact person |
Jaana Lindvall-Harki +358 40 5821416 jaana.lindvall-harki@fokusmedia.fi |
| Www | https://fokusmedia.fi/media/yhteystiedot/ |
Contact info
| Publisher | Fokus Media Finland Oy |
|---|---|
| Visiting address |
Hämeentie 135 A 00560 Helsinki |
| Päätoimittaja | Pekka Kaidesoja |
Circulation or copies
| Issues per year | 16 |
|---|
Readership
| Readership | 44 000 |
|---|---|
| Total reach | 87 000 |
| How many times read | 1.9 |
| Minutes of reading | 51 min |
| Sources | KMT 2023 |
Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.
Timetable
| Issue | Publishing date | Reservation | Material | Research number | Additional info |
| 1 | 10.01.2024 | 15.12.2023 | Theme: New cars 2024. New models of the year and latest trends. | ||
| 2 | 31.01.2024 | 12.01.2024 | Theme: SUV and four-by-four, a look into most popular SUV’s. | ||
| 3 | 21.02.2024 | 02.02.2024 | Theme: Used cars. Is it worth bringing one from abroad? A buyer’s guide to used cars. 100 000 km durability test. | ||
| 4 | 20.03.2024 | 01.03.2024 | Theme: Spring maintenance. Find the right materials and methods. | ||
| 5 | 10.04.2024 | 22.03.2024 | Theme: The big summer tyre comparison. | ||
| 6 | 02.05.2024 | 12.04.2024 | Theme: Road trips and motor home novelties. | ||
| 7 | 22.05.2024 | 02.05.2024 | Theme: Electrification of cars and electric car novelties. Charging. | ||
| 8 | 12.06.2024 | 24.05.2024 | Theme: Safely amongst the holiday traffic. What’s new in summer driving? | ||
| 9 | 03.07.2024 | 13.06.2024 | Theme: Cabriolets. 100 000 km durability test. | ||
| 10 | 07.08.2024 | 19.07.2024 | Theme: The big SUV. Power trains in comparison. | ||
| 11 | 28.08.2024 | 09.08.2024 | Theme: Transportation. Test driving delivery vans. | ||
| 12 | 18.09.2024 | 30.08.2024 | Theme: Palvelu 1 buying survey. How is the service of the car business doing? | ||
| 13 | 09.10.2024 | 20.09.2024 | Theme: Comparing different forms of car ownerships. 100 000 km durability test. | ||
| 14 | 30.10.2024 | 11.10.2024 | Theme: Biggest revelations of the driving year 2025. | ||
| 15 | 20.11.2024 | 01.11.2024 | Theme: Winter driving and tyres. | ||
| 16 | 11.12.2024 | 21.11.2024 | Theme: Best gadgets for winter driving. 100 000 km durability test. |
Advertisement rates
2/1
Position: Not specified
Size excluding margin: 434 x 280 mm
4-colour price 5500 €
2/1
Position: First spread
Size excluding margin: 434 x 280 mm
4-colour price 5900 €
1/1
Position: Not specified
Size excluding margin: 217 x 280 mm
4-colour price 3450 €
1/1
Position: 2. Cover
Size excluding margin: 217 x 280 mm
4-colour price 3800 €
1/1
Position: 3. Cover
Size excluding margin: 217 x 280 mm
4-colour price 3800 €
1/1 takasivu
Position: Back cover
Size excluding margin: 217 x 245 mm
4-colour price 3950 €
1/2
Position: Not specified
Size excluding margin: 106 x 280 mm
4-colour price 2100 €
1/2
Position: Not specified
Size excluding margin: 217 x 138 mm
4-colour price 2100 €
1/4 pysty
Position: Not specified
Size excluding margin: 55 x 280 mm
4-colour price 1600 €
1/4 vaaka
Position: Not specified
Size excluding margin: 217 x 68 mm
4-colour price 1600 €
1/4 nurkka
Position: Not specified
Size excluding margin: 106 x 138 mm
4-colour price 1600 €
Prices doesn't include tax.
Technical data
| Size mm | 217 x 280 mm |
|---|---|
| New size mm | 217 x 280 mm |
| Bleed mm | 4 mm |
| Printing process | Offset |
| Binding | Saddle-stitching |
Printing house
| Printer | Poligrafijas grupa Mukusala , Paino |
|---|
Technical info / material
| Ad material delivery | aineistot.autobild(at)fokusmedia.fi |
|---|---|
| Technical data | Ilmoitusaineistot: aineistot.autobild(at)fokusmedia.fi |
Readers: 44 000 / KMT 2023 Download magazine graphs (PDF)
| Reader profile | All 15+ % | Auto Bild Suomi Readers % |
Auto Bild Suomi Amount of readers |
|
| Readership (KMT 2023) | 44 000 | |||
| Total reach | 87 000 | |||
| Sex | Women | 51 | 11 | 4 840 |
| Men | 49 | 89 | 39 160 | |
| Native language | Finnish | 95 | 93 | 40 920 |
| Swedish | 5 | 7 | 3 080 | |
| Age | 15-24 y | 13 | 7 | 3 080 |
| 25-34 y | 14 | 8 | 3 520 | |
| 35-44 y | 14 | 12 | 5 280 | |
| 45-54 y | 14 | 17 | 7 480 | |
| 55-64 y | 16 | 22 | 9 680 | |
| 65+ y | 29 | 34 | 14 960 | |
| Gender + age | Female 15-29 years | 10 | 2 | 880 |
| Female 30-49 years | 14 | 3 | 1 320 | |
| Female 50+ years | 28 | 6 | 2 640 | |
| Male 15-29 years | 10 | 10 | 4 400 | |
| Male 30-49 years | 14 | 22 | 9 680 | |
| Male 50+ years | 24 | 57 | 25 080 | |
| Household position | Lives at home with parents | 7 | 6 | 2 640 |
| Lives alone | 28 | 19 | 8 360 | |
| Lives with spouse | 37 | 44 | 19 360 | |
| Lives with spouse and children | 24 | 28 | 12 320 | |
| Single parent | 2 | 2 | 880 | |
| Other | 3 | 2 | 880 | |
| Grandchildren under 18 years of age | Yes | 21 | 28 | 12 320 |
| No | 38 | 45 | 19 800 | |
| No answer (under 45 year olds) | 41 | 27 | 11 880 | |
| Profession | Top Management | 4 | 5 | 2 200 |
| white-collar worker, higher-level | 16 | 14 | 6 160 | |
| White-collar worker | 12 | 8 | 3 520 | |
| Worker | 10 | 14 | 6 160 | |
| Farmer | 1 | 2 | 880 | |
| Other entrepreneur | 3 | 5 | 2 200 | |
| Pensioner | 31 | 36 | 15 840 | |
| Student, pupil | 11 | 5 | 2 200 | |
| Homewife, home dad | 0 | 0 | 0 | |
| Unemployed | 2 | 2 | 880 | |
| Other | 6 | 7 | 3 080 | |
| No answer | 3 | 2 | 880 | |
| Education | Elementary school | 5 | 5 | 2 200 |
| Secondary school | 7 | 6 | 2 640 | |
| Vocational | 28 | 37 | 16 280 | |
| High school | 14 | 9 | 3 960 | |
| University of Applied Sciences | 19 | 17 | 7 480 | |
| University | 27 | 24 | 10 560 | |
| Something else | 2 | 2 | 880 | |
| Size of the household | 1 pers | 28 | 18 | 7 920 |
| 2 pers | 38 | 47 | 20 680 | |
| 3 pers | 14 | 17 | 7 480 | |
| 4 pers | 12 | 11 | 4 840 | |
| 5+ pers | 7 | 7 | 3 080 | |
| Household income (gross) | Below 20 000 € /y | 11 | 5 | 2 200 |
| 20 000 - 35 000 € /y | 19 | 13 | 5 720 | |
| 35 001 - 50 000 € /y | 20 | 24 | 10 560 | |
| 50 001 - 85 000 € /y | 22 | 27 | 11 880 | |
| 85 001 - 100 000 € /y | 7 | 7 | 3 080 | |
| Over 100 000 € /y | 9 | 15 | 6 600 | |
| Don't want to tell | 5 | 4 | 1 760 | |
| Can't say / No answer | 7 | 4 | 1 760 | |
| Decision-maker in grocery purchases | Yes | 93 | 88 | 38 720 |
| Don't know | 7 | 11 | 4 840 | |
| Can not say | 1 | 0 | 0 | |
| Housing | Apartment | 32 | 25 | 11 000 |
| Row house or semi-detached house | 15 | 16 | 7 040 | |
| Detached house | 47 | 53 | 23 320 | |
| Farm | 4 | 5 | 2 200 | |
| Something else | 1 | 1 | 440 | |
| Can not say | 0 | 0 | 0 | |
| Ownership of housing | Owner-occupied residence | 76 | 83 | 36 520 |
| Rented residence | 20 | 13 | 5 720 | |
| Right of residence apartment | 2 | 1 | 440 | |
| Something else | 1 | 2 | 880 | |
| Can not say | 1 | 1 | 440 | |
| Cottage or holiday home in regular use | Yes | 40 | 44 | 19 360 |
| No | 59 | 55 | 24 200 | |
| Can not say | 1 | 1 | 440 | |
| Using AdBlocker or similar application | Yes | 19 | 15 | 6 600 |
| No | 76 | 78 | 34 320 | |
| Can not say | 5 | 6 | 2 640 | |
| Number of cars in household | One car | 45 | 43 | 18 920 |
| Two cars | 32 | 37 | 16 280 | |
| Three or more cars | 10 | 15 | 6 600 | |
| No car | 14 | 5 | 2 200 | |
| PUUTTUU | PUUTTUU | 22 | 31 | 13 640 |
| PUUTTUU | 67 | 68 | 29 920 | |
| PUUTTUU | 4 | 5 | 2 200 | |
| PUUTTUU | 8 | 9 | 3 960 | |
| PUUTTUU | 2 | 2 | 880 | |
| PUUTTUU | 8 | 3 | 1 320 | |
| PUUTTUU | 5 | 3 | 1 320 | |
| Advertising ban at the door / mailbox | Yes | 24 | 14 | 6 160 |
| No | 76 | 86 | 37 840 | |
| Can not say | 1 | 0 | 0 | |
| lifecycle | In paid job, entrepreneur, freelancer, farmer | 52 | 55 | 24 200 |
| Temporarily absent (= time off from work, care or study, maternity leave) | 1 | 1 | 440 | |
| Retired | 31 | 36 | 15 840 | |
| Unemployed / laid off | 2 | 2 | 880 | |
| Schoolboy or student | 11 | 5 | 2 200 | |
| Housewife or father | 0 | 0 | 0 | |
| In the military or performing civilian service | 0 | 0 | 0 | |
| Other | 1 | 1 | 440 | |
| Don't want to say | 0 | 0 | 0 | |
| Can not say | 0 | 0 | 0 | |
| Participation in workplace procurement decisions | Yes | 25 | 28 | 12 320 |
| No | 25 | 23 | 10 120 | |
| Can't say / No answer | 50 | 48 | 21 120 | |
| Health services used in the household | Public health services | 85 | 85 | 37 400 |
| Employer - funded health care services | 49 | 50 | 22 000 | |
| Private, self-funded healthcare services | 39 | 43 | 18 920 | |
| Private health insurance services | 22 | 23 | 10 120 | |
| No health care | 1 | 1 | 440 | |
| Can not say | 1 | 1 | 440 | |
| Type of municipality (7 class) | Greater Helsinki | 19 | 14 | 6 160 |
| Turku or Tampere | 8 | 5 | 2 200 | |
| Oulu | 4 | 7 | 3 080 | |
| 70 000 - 150 000 inhabitants town | 13 | 13 | 5 720 | |
| Urban municipality | 27 | 29 | 12 760 | |
| Conurbation | 16 | 18 | 7 920 | |
| Countryside | 13 | 14 | 6 160 | |
| Pets in household | Cat | 17 | 19 | 8 360 |
| Dog | 26 | 25 | 11 000 | |
| Some other pet | 5 | 6 | 2 640 | |
| No pets | 59 | 59 | 25 960 | |
| Family with kids | Yes | 32 | 31 | 13 640 |
| No | 68 | 69 | 30 360 | |
| Use of glasses or contact lenses | Yes | 67 | 68 | 29 920 |
| No | 33 | 32 | 14 080 | |
| How often different content is read | ||||
| The frequency of reading: Print magazines | Daily | 15 | 29 | 12 760 |
| 5-6 days a week | 4 | 7 | 3 080 | |
| 1-4 days a week | 26 | 38 | 16 720 | |
| Monthly | 24 | 17 | 7 480 | |
| Rarely | 23 | 8 | 3 520 | |
| Never | 7 | 1 | 440 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Magazine content in digital format | Daily | 21 | 28 | 12 320 |
| 5-6 days a week | 5 | 4 | 1 760 | |
| 1-4 days a week | 19 | 23 | 10 120 | |
| Monthly | 15 | 15 | 6 600 | |
| Rarely | 24 | 14 | 6 160 | |
| Never | 14 | 14 | 6 160 | |
| Can not say | 1 | 1 | 440 | |
| The frequency of reading: Print newspapers or afternoon papers | Daily | 30 | 45 | 19 800 |
| 5-6 days a week | 4 | 7 | 3 080 | |
| 1-4 days a week | 23 | 25 | 11 000 | |
| Monthly | 13 | 12 | 5 280 | |
| Rarely | 21 | 9 | 3 960 | |
| Never | 7 | 2 | 880 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Newspaper or afternoon paper content in digital format | Daily | 54 | 60 | 26 400 |
| 5-6 days a week | 9 | 11 | 4 840 | |
| 1-4 days a week | 16 | 13 | 5 720 | |
| Monthly | 6 | 4 | 1 760 | |
| Rarely | 9 | 9 | 3 960 | |
| Never | 6 | 4 | 1 760 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of reading: Free and free delivery newspapers | Daily | 5 | 6 | 2 640 |
| 5-6 days a week | 4 | 4 | 1 760 | |
| 1-4 days a week | 44 | 52 | 22 880 | |
| Monthly | 17 | 14 | 6 160 | |
| Rarely | 20 | 17 | 7 480 | |
| Never | 9 | 6 | 2 640 | |
| Can not say | 1 | 1 | 440 | |
| The frequency of watching: Free online TV services | Daily | 15 | 15 | 6 600 |
| 5-6 days a week | 9 | 9 | 3 960 | |
| 1-4 days a week | 30 | 35 | 15 400 | |
| Monthly | 23 | 21 | 9 240 | |
| Rarely | 15 | 14 | 6 160 | |
| Never | 7 | 4 | 1 760 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of watching: Pay TV and streaming services | Daily | 16 | 17 | 7 480 |
| 5-6 days a week | 10 | 8 | 3 520 | |
| 1-4 days a week | 22 | 25 | 11 000 | |
| Monthly | 10 | 10 | 4 400 | |
| Rarely | 11 | 12 | 5 280 | |
| Never | 31 | 27 | 11 880 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of watching: Programs of YLE (national proadcaster) TV channels | Daily | 45 | 53 | 23 320 |
| 5-6 days a week | 9 | 7 | 3 080 | |
| 1-4 days a week | 19 | 21 | 9 240 | |
| Monthly | 11 | 10 | 4 400 | |
| Rarely | 12 | 7 | 3 080 | |
| Never | 3 | 1 | 440 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of watching: Programs of commercial TV channels | Daily | 35 | 45 | 19 800 |
| 5-6 days a week | 12 | 10 | 4 400 | |
| 1-4 days a week | 22 | 24 | 10 560 | |
| Monthly | 11 | 7 | 3 080 | |
| Rarely | 12 | 8 | 3 520 | |
| Never | 7 | 6 | 2 640 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of listening: Programs of YLE (national proadcaster) radio-channels | Daily | 22 | 31 | 13 640 |
| 5-6 days a week | 7 | 11 | 4 840 | |
| 1-4 days a week | 16 | 17 | 7 480 | |
| Monthly | 13 | 11 | 4 840 | |
| Rarely | 26 | 18 | 7 920 | |
| Never | 16 | 11 | 4 840 | |
| Can not say | 1 | 1 | 440 | |
| The frequency of listening: Programs of commercial radio channels | Daily | 16 | 19 | 8 360 |
| 5-6 days a week | 10 | 12 | 5 280 | |
| 1-4 days a week | 21 | 25 | 11 000 | |
| Monthly | 14 | 13 | 5 720 | |
| Rarely | 21 | 19 | 8 360 | |
| Never | 16 | 10 | 4 400 | |
| Can not say | 1 | 1 | 440 | |
| The frequency of listening: Podcasts | Daily | 4 | 4 | 1 760 |
| 5-6 days a week | 3 | 2 | 880 | |
| 1-4 days a week | 9 | 9 | 3 960 | |
| Monthly | 13 | 17 | 7 480 | |
| Rarely | 28 | 25 | 11 000 | |
| Never | 41 | 42 | 18 480 | |
| Can not say | 2 | 2 | 880 | |
| User frequency and following: Social media | Daily | 57 | 49 | 21 560 |
| 5-6 days a week | 7 | 8 | 3 520 | |
| 1-4 days a week | 8 | 13 | 5 720 | |
| Monthly | 3 | 4 | 1 760 | |
| Rarely | 6 | 6 | 2 640 | |
| Never | 19 | 20 | 8 800 | |
| Can not say | 0 | 0 | 0 | |
| User frequency and following: Bloggers, YouTubers, or social media influencers | Daily | 13 | 7 | 3 080 |
| 5-6 days a week | 5 | 3 | 1 320 | |
| 1-4 days a week | 11 | 13 | 5 720 | |
| Monthly | 8 | 8 | 3 520 | |
| Rarely | 22 | 22 | 9 680 | |
| Never | 40 | 45 | 19 800 | |
| Can not say | 1 | 1 | 440 | |
| User frequency: Instant messaging | Daily | 68 | 58 | 25 520 |
| 5-6 days a week | 9 | 9 | 3 960 | |
| 1-4 days a week | 10 | 15 | 6 600 | |
| Monthly | 3 | 7 | 3 080 | |
| Rarely | 3 | 3 | 1 320 | |
| Never | 8 | 8 | 3 520 | |
| Can not say | 0 | 0 | 0 | |
| A paid Finnish newspaper is subscribed to my household (print or digital) | Yes | 58 | 70 | 30 800 |
| No | 41 | 29 | 12 760 | |
| Can not say | 1 | 1 | 440 | |
| I tend to buy tabloids | Yes | 8 | 11 | 4 840 |
| No | 90 | 87 | 38 280 | |
| Can not say | 2 | 2 | 880 | |
| A paid Finnish magazine is subscribed to my household (print or digital) | Yes | 46 | 59 | 25 960 |
| No | 52 | 39 | 17 160 | |
| Can not say | 2 | 2 | 880 | |
| I tend to buy single copy magazines | Yes | 17 | 16 | 7 040 |
| No | 81 | 82 | 36 080 | |
| Can not say | 2 | 2 | 880 | |
| PUUTTUU | PUUTTUU | 13 | 9 | 3 960 |
| PUUTTUU | 5 | 2 | 880 | |
| PUUTTUU | 7 | 5 | 2 200 | |
| PUUTTUU | 15 | 20 | 8 800 | |
| PUUTTUU | 8 | 10 | 4 400 | |
| PUUTTUU | 7 | 8 | 3 520 | |
| PUUTTUU | 10 | 14 | 6 160 | |
| PUUTTUU | 6 | 4 | 1 760 | |
| PUUTTUU | 9 | 12 | 5 280 | |
| PUUTTUU | 9 | 9 | 3 960 | |
| PUUTTUU | 4 | 3 | 1 320 | |
| PUUTTUU | 5 | 1 | 440 | |
| PUUTTUU | 13 | 9 | 3 960 | |
| PUUTTUU | 8 | 4 | 1 760 | |
| PUUTTUU | 13 | 17 | 7 480 | |
| PUUTTUU | 7 | 3 | 1 320 | |
| PUUTTUU | 8 | 12 | 5 280 | |
| PUUTTUU | 3 | 4 | 1 760 | |
| PUUTTUU | 56 | 54 | 23 760 | |
| KULUTUSVÄITTÄMÄT | ||||
| PUUTTUU | PUUTTUU | 58 | 47 | 20 680 |
| PUUTTUU | 40 | 51 | 22 440 | |
| PUUTTUU | 2 | 2 | 880 | |
| PUUTTUU | PUUTTUU | 87 | 88 | 38 720 |
| PUUTTUU | 11 | 12 | 5 280 | |
| PUUTTUU | 1 | 1 | 440 | |
| PUUTTUU | PUUTTUU | 73 | 68 | 29 920 |
| PUUTTUU | 25 | 31 | 13 640 | |
| PUUTTUU | 2 | 2 | 880 | |
| PUUTTUU | PUUTTUU | 81 | 85 | 37 400 |
| PUUTTUU | 18 | 13 | 5 720 | |
| PUUTTUU | 2 | 1 | 440 | |
| PUUTTUU | PUUTTUU | 57 | 53 | 23 320 |
| PUUTTUU | 41 | 44 | 19 360 | |
| PUUTTUU | 1 | 2 | 880 | |
| PUUTTUU | PUUTTUU | 30 | 37 | 16 280 |
| PUUTTUU | 63 | 58 | 25 520 | |
| PUUTTUU | 7 | 5 | 2 200 | |
| PUUTTUU | PUUTTUU | 84 | 88 | 38 720 |
| PUUTTUU | 15 | 10 | 4 400 | |
| PUUTTUU | 1 | 1 | 440 | |
| PUUTTUU | PUUTTUU | 41 | 40 | 17 600 |
| PUUTTUU | 57 | 58 | 25 520 | |
| PUUTTUU | 2 | 2 | 880 | |
| PUUTTUU | PUUTTUU | 86 | 84 | 36 960 |
| PUUTTUU | 14 | 15 | 6 600 | |
| PUUTTUU | 1 | 1 | 440 | |
| PUUTTUU | PUUTTUU | 30 | 28 | 12 320 |
| PUUTTUU | 65 | 69 | 30 360 | |
| PUUTTUU | 5 | 3 | 1 320 | |
| PUUTTUU | PUUTTUU | 39 | 42 | 18 480 |
| PUUTTUU | 60 | 56 | 24 640 | |
| PUUTTUU | 1 | 2 | 880 | |
| PUUTTUU | PUUTTUU | 67 | 62 | 27 280 |
| PUUTTUU | 30 | 35 | 15 400 | |
| PUUTTUU | 3 | 2 | 880 | |
| PUUTTUU | PUUTTUU | 67 | 59 | 25 960 |
| PUUTTUU | 31 | 40 | 17 600 | |
| PUUTTUU | 3 | 2 | 880 | |
| PUUTTUU | PUUTTUU | 67 | 73 | 32 120 |
| PUUTTUU | 30 | 26 | 11 440 | |
| PUUTTUU | 2 | 2 | 880 | |
Auto Bild Suomi magazine's reader profile / Source NRS 2023