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Auto Bild Suomi

Auto Bild Suomi is the most knowledgeable car magazine in Finland that offers useful
information on new models, car comparisons and tests. The magazine’s unique
100,000 kilometre test runs and test drives of nearly 500 cars per year provide much
needed information for car buyers. Testing Finland’s most popular brands in Finnish
conditions is especially relevant.

Magazine's website: http://autobild.fi/ Follow us :

Advertisement sales

Advertisement sales Fokus Media Finland Oy
Contact person Jaana Lindvall-Harki
+358 40 5821416
jaana.lindvall-harki@fokusmedia.fi
Www https://fokusmedia.fi/media/yhteystiedot/
Contact person Petri Nummi
+358 400 457604
petri.nummi@fokusmedia.fi
Www https://fokusmedia.fi/media/yhteystiedot/
Contact person Aija Paasu
+358 40 821 2570
aija.paasu@fokusmedia.fi
Www https://fokusmedia.fi/media/yhteystiedot/

Contact info

Publisher Fokus Media Finland Oy
Visiting address Hämeentie 135 A
00560 Helsinki

Circulation or copies

Issues per year 16

Readership

Readership 67 000
Total reach 75 000
How many times read 2,7
Minutes of reading 55 min
Page contacts 88 000 Contacts
Sources KMT 2018

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 17.01.2019 17.12.2018 Thema: New cars 2019. A review of this year’s new models.
2 07.02.2019 16.01.2019 Thema: 4WD extra. Four-wheel drive review.
3 28.02.2019 06.02.2019 Thema: 100,000 km test run. Used cars. Best buys.
4 21.03.2019 27.02.2019 Thema: Summer maintenance. Wax comparison.
5 11.04.2019 20.03.2019 Thema: Summer tire comparison. New models at Geneva International Motor Show.
6 02.05.2019 12.04.2019 Thema: Save in car costs. Economical driving. 100,000 km test run.
7 23.05.2019 30.04.2019 Thema: Car parts and accessories.
8 13.06.2019 22.05.2019 Thema: Transport issue. Safe summer travel.
9 04.07.2019 12.06.2019 Thema: Vans. 100,000 km test run.
10 08.08.2019 17.07.2019 Thema: Latest in car technology.
11 29.08.2019 07.08.2019 Thema: Used cars. Helpful DIY tips.
12 19.09.2019 28.08.2019 Thema: Alternative fuels.
13 10.10.2019 18.09.2019 Thema: Frankfurt Auto Show. 100,000 km test run.
14 31.10.2019 09.10.2019 Thema: Winter drive guide. Snow tires.
15 21.11.2019 30.10.2019 Thema: Winter maintenance.
16 12.12.2019 20.11.2019 Thema: Christmas gifts for motorists. 100,000 km test run.

Advertisement rates

2/1

Position: Not specified

Size including margin: 434 x 280 mm

4-colour price 7020 €

2/1

Position: First spread

Size including margin: 434 x 280 mm

4-colour price 8050 €

1/1

Position: Not specified

Size including margin: 217 x 280 mm

4-colour price 3990 €

1/1

Position: 2. Cover

Size including margin: 217 x 280 mm

4-colour price 4350 €

1/1

Position: 3. Cover

Size including margin: 217 x 280 mm

4-colour price 4350 €

1/1 takasivu

Position: Back cover

Size including margin: 217 x 245 mm

4-colour price 4580 €

1/2

Position: Not specified

Size including margin: 106 x 280 mm

4-colour price 2590 €

1/2

Position: Not specified

Size including margin: 217 x 138 mm

4-colour price 2590 €

1/4 pysty

Position: Not specified

Size including margin: 55 x 280 mm

4-colour price 1990 €

1/4 vaaka

Position: Not specified

Size including margin: 217 x 68 mm

4-colour price 1990 €

1/4 nurkka

Position: Not specified

Size including margin: 106 x 138 mm

4-colour price 1990 €

Info about inserts

Technical data

Size mm 217 x 280 mm
New size mm 217 x 280 mm
Bleed mm 4 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer Kroonpress AS , Viro

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi tai/or aineistot.autobild(at)fokusmedia.fi

Readers: 67 000 / NRS 2018 Download magazine graphs (PDF)

Reader profile All 12+ % Auto Bild Suomi
Readers %
Auto Bild Suomi
Amount of readers
SexWomen5196 030
Men499160 970
Age12-17 y785 360
18-24 y953 350
25-34 y1496 030
35-44 y141610 720
45-64 y304832 160
65+ y261510 050
ProfessionTop Management464 020
white-collar worker, higher-level13149 380
White-collar worker141510 050
Worker122013 400
Farmer121 340
Other entrepreneur474 690
Pensioner301711 390
Student, pupil14106 700
Homewife, home dad000
Unemployed432 010
EducationElementary school885 360
Secondary school404832 160
High school974 690
University393322 110
Native languageFinnish959764 990
Swedish532 010
Decision-maker in grocery purchasesThe respondent392617 420
The respondent and the rest of the family455234 840
An other person in the family152214 740
Size of the household1 pers251912 730
2 pers373724 790
3 pers151812 060
4 pers142013 400
5+ pers974 690
Household income (gross)Below 35 000 € /y26149 380
35 001 - 75 000 € /y414630 820
75 001 - 100 000 € /y111711 390
Over 100 000 € /y6117 370
Type of MunicipalityGreater Helsinki191510 050
Turku or Tampere885 360
Oulu432 010
70 000 - 150 000 inhabitants town131510 050
Urban municipality272718 090
Conurbation162114 070
Countryside14117 370
HousingApartment322214 740
Row house or semi-detached house161812 060
Detached house455536 850
Farm532 010
Something else100
Can not answer121 340
Ownership of housingOwner-occupied residence748355 610
Rented residence20138 710
Right of residence apartment221 340
Something else11670
Can not answer21670
Number of cars in householdOne car434328 810
Two cars333825 460
Three or more cars101610 720
No car1321 340
Can not answer100
Car was bought new or usedNew284026 800
Used637348 910
Can not answer11670
Actively used bonus cardK-Plussa747852 260
S-etukortti797751 590
PINS442 680
Stockmann11128 040
None of these964 020
Can not answer21670
Pets in householdCat000
Dog000
Some other pet000
No pets000
Paying for print and digital newspaper or magazine subscription
Print newspaper subscription: only print newspaper is included in the subscriptionI pay myself212919 430
Someone else in household pays151510 050
Someone else pays (friend, employer etc.)353 350
I don't have paid subscription at the moment605134 170
Can not answer21670
Digital newspaper subscription: only digital newspaper is included in the subscriptionI pay myself7138 710
Someone else in household pays574 690
Someone else pays (friend, employer etc.)242 680
I don't have paid subscription at the moment827348 910
Can not answer442 680
Multisubscription: A print newspaper and its digital contentI pay myself212617 420
Someone else in household pays11128 040
Someone else pays (friend, employer etc.)332 010
I don't have paid subscription at the moment635637 520
Can not answer332 010
Print magazine subscription: only print magazine is included in the subscriptionI pay myself334630 820
Someone else in household pays181812 060
Someone else pays (friend, employer etc.)453 350
I don't have paid subscription at the moment463624 120
Can not answer321 340
Digital magazine subscription: only digital magazine is included in the subscriptionI pay myself242 680
Someone else in household pays242 680
Someone else pays (friend, employer etc.)121 340
I don't have paid subscription at the moment908657 620
Can not answer553 350
Print and digital magazine subscription: both print and digital magazine are included in the subscriptionI pay myself121912 730
Someone else in household pays485 360
Someone else pays (friend, employer etc.)132 010
I don't have paid subscription at the moment796644 220
Can not answer574 690

Auto Bild Suomi magazine's reader profile / Source NRS 2018

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.