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Auto Bild Suomi

Auto Bild Suomi is the most knowledgeable car magazine in Finland that offers useful
information on new models, car comparisons and tests. The magazine’s unique
100,000 kilometre test runs and test drives of nearly 500 cars per year provide much
needed information for car buyers. Testing Finland’s most popular brands in Finnish
conditions is especially relevant.

Magazine's website: http://autobild.fi/ Follow us :

Advertisement sales

Advertisement sales Fokus Media Finland Oy
Contact person Jaana Lindvall-Harki
+358 40 5821416
jaana.lindvall-harki@fokusmedia.fi
Www https://fokusmedia.fi/media/yhteystiedot/
Contact person Petri Nummi
+358 400 457604
petri.nummi@fokusmedia.fi
Www https://fokusmedia.fi/media/yhteystiedot/
Contact person Aija Paasu
+358 40 821 2570
aija.paasu@fokusmedia.fi
Www https://fokusmedia.fi/media/yhteystiedot/

Contact info

Publisher Fokus Media Finland Oy
Visiting address Hämeentie 153 C
00560 Helsinki

Circulation or copies

Issues per year 16

Readership

Readership 78 000
Total reach 84 000
How many times read 2,7
Minutes of reading 51 min
Page contacts 97 000 Contacts
Sources KMT s2017/k2018

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 17.01.2019 17.12.2018 Thema: New cars 2019. A review of this year’s new models.
2 07.02.2019 16.01.2019 Thema: 4WD extra. Four-wheel drive review.
3 28.02.2019 06.02.2019 Thema: 100,000 km test run. Used cars. Best buys.
4 21.03.2019 27.02.2019 Thema: Summer maintenance. Wax comparison.
5 11.04.2019 20.03.2019 Thema: Summer tire comparison. New models at Geneva International Motor Show.
6 02.05.2019 03.04.2019 Thema: Save in car costs. Economical driving. 100,000 km test run.
7 23.05.2019 30.04.2019 Thema: Car parts and accessories.
8 13.06.2019 22.05.2019 Thema: Transport issue. Safe summer travel.
9 04.07.2019 12.06.2019 Thema: Vans. 100,000 km test run.
10 08.08.2019 17.07.2019 Thema: Latest in car technology.
11 29.08.2019 07.08.2019 Thema: Used cars. Helpful DIY tips.
12 19.09.2019 28.08.2019 Thema: Alternative fuels.
13 10.10.2019 18.09.2019 Thema: Frankfurt Auto Show. 100,000 km test run.
14 31.10.2019 09.10.2019 Thema: Winter drive guide. Snow tires.
15 21.11.2019 30.10.2019 Thema: Winter maintenance.
16 12.12.2019 20.11.2019 Thema: Christmas gifts for motorists. 100,000 km test run.

Advertisement rates

2/1

Position: Not specified

Size including margin: 434 x 280 mm

4-colour price 7020 €

2/1

Position: First spread

Size including margin: 434 x 280 mm

4-colour price 8050 €

1/1

Position: Not specified

Size including margin: 217 x 280 mm

4-colour price 3990 €

1/1

Position: 2. Cover

Size including margin: 217 x 280 mm

4-colour price 4350 €

1/1

Position: 3. Cover

Size including margin: 217 x 280 mm

4-colour price 4350 €

1/1 takasivu

Position: Back cover

Size including margin: 217 x 245 mm

4-colour price 4580 €

1/2

Position: Not specified

Size including margin: 106 x 280 mm

4-colour price 2590 €

1/2

Position: Not specified

Size including margin: 217 x 138 mm

4-colour price 2590 €

1/4 pysty

Position: Not specified

Size including margin: 55 x 280 mm

4-colour price 1990 €

1/4 vaaka

Position: Not specified

Size including margin: 217 x 68 mm

4-colour price 1990 €

1/4 nurkka

Position: Not specified

Size including margin: 106 x 138 mm

4-colour price 1990 €

Info about inserts

Technical data

Size mm 217 x 280 mm
New size mm 217 x 280 mm
New size start from number: 1
Bleed mm 4 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer Kroonpress AS , Viro

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi tai/or aineistot.autobild(at)fokusmedia.fi

Readers: 78 000 / NRS a2017/s2018 Download magazine graphs (PDF)

Reader profile All 12+ % Auto Bild Suomi
Readers %
Auto Bild Suomi
Amount of readers
SexWomen51107 800
Men499070 200
Age12-17 y775 460
18-24 y964 680
25-34 y14118 580
35-44 y141713 260
45-64 y304535 100
65+ y261612 480
ProfessionTop Management386 240
white-collar worker, higher-level13129 360
White-collar worker141410 920
Worker122217 160
Farmer121 560
Other entrepreneur464 680
Pensioner301814 040
Student, pupil1397 020
Homewife, home dad000
Unemployed443 120
EducationElementary school732 340
Secondary school414434 320
High school986 240
University384131 980
Native languageFinnish959574 100
Swedish553 900
Decision-maker in grocery purchasesThe respondent402418 720
The respondent and the rest of the family445240 560
An other person in the family162418 720
Size of the household1 pers251713 260
2 pers373728 860
3 pers152015 600
4 pers141612 480
5+ pers9107 800
Household income (gross)Below 35 000 € /y26129 360
35 001 - 75 000 € /y414736 660
75 001 - 100 000 € /y111814 040
Over 100 000 € /y61410 920
Type of MunicipalityGreater Helsinki191814 040
Turku or Tampere897 020
Oulu453 900
70 000 - 150 000 inhabitants town131511 700
Urban municipality272721 060
Conurbation161410 920
Countryside14118 580
HousingApartment311914 820
Row house or semi-detached house171914 820
Detached house455442 120
Farm564 680
Something else11780
Can not answer11780
Ownership of housingOwner-occupied residence758263 960
Rented residence20129 360
Right of residence apartment221 560
Something else121 560
Can not answer121 560
Number of cars in householdOne car453829 640
Two cars324031 200
Three or more cars101914 820
No car1321 560
Can not answer100
Car was bought new or usedNew283325 740
Used647659 280
Can not answer100
Actively used bonus cardK-Plussa767961 620
S-etukortti798062 400
PINS664 680
Stockmann13129 360
None of these964 680
Can not answer21780
Pets in householdCat171713 260
Dog262821 840
Some other pet664 680
No pets605845 240
Paying for print and digital newspaper or magazine subscription
Print newspaper subscription: only print newspaper is included in the subscriptionI pay myself284031 200
Someone else in household pays181814 040
Someone else pays (friend, employer etc.)343 120
I don't have paid subscription at the moment513728 860
Can not answer221 560
Digital newspaper subscription: only digital newspaper is included in the subscriptionI pay myself7129 360
Someone else in household pays664 680
Someone else pays (friend, employer etc.)343 120
I don't have paid subscription at the moment817457 720
Can not answer332 340
Multisubscription: A print newspaper and its digital contentI pay myself162015 600
Someone else in household pays9118 580
Someone else pays (friend, employer etc.)221 560
I don't have paid subscription at the moment706550 700
Can not answer332 340
Print magazine subscription: only print magazine is included in the subscriptionI pay myself374535 100
Someone else in household pays182116 380
Someone else pays (friend, employer etc.)453 900
I don't have paid subscription at the moment423224 960
Can not answer221 560
Digital magazine subscription: only digital magazine is included in the subscriptionI pay myself264 680
Someone else in household pays243 120
Someone else pays (friend, employer etc.)121 560
I don't have paid subscription at the moment908566 300
Can not answer443 120
Print and digital magazine subscription: both print and digital magazine are included in the subscriptionI pay myself101612 480
Someone else in household pays353 900
Someone else pays (friend, employer etc.)121 560
I don't have paid subscription at the moment827356 940
Can not answer443 120

Auto Bild Suomi magazine's reader profile / Source NRS a2017/s2018

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.