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Avotakka

Avotakka opens the doors to the most beautiful homes in Finland and abroad. The number one decorator of Finnish homes and a fountain of inspiration is full of solutions tested by professionals and loaded with tips and experiences. Avotakka shows the newest trends of decorating and housing, the best furniture, the finest surfacing materials, antique treasures and the most stylish ideas for your own home.

Magazine's website: http://www.meillakotona.fi/avotakka Follow us :

Advertisement sales

Advertisement sales A-lehdet Oy
Phone 09 75 961
Fax 09 7598 3153
Email mediamyynti@a-lehdet.fi
Contact person Marika Jauhiainen
050 414 4380
marika.jauhiainen@a-lehdet.fi
Www http://www.a-lehdet.fi/mainostajalle/avotakka

Contact info

Publisher A-lehdet Oy
Visiting address Risto Rytin tie 33
Helsinki
Phone 09 751 961
Magazine's email avotakka@a-lehdet.fi

Circulation or copies

Issues per year 12

Readership

Readership 226 000
How many times read 2,7
Minutes of reading 65 min
Page contacts 408 000 Contacts
Sources KMT s2017/k2018

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 03.01.2019 07.12.2018 Thema: Spring decorating trends. Liven up your home with colours, wallpapers and surface materials. The newest design textiles and how to care for them.
2 07.02.2019 16.01.2018 Thema: Bathroom theme. Furniture, taps, tiles, fittings. Bedrooms: beds, mattresses, textiles, storage. Choosing floor materials.
3 07.03.2019 13.02.2019 Thema: Kitchen theme. Kitchen models, equipment and utensils, counters, sinks, cooker hoods, dishwashers. Comfortable living rooms: furniture, textiles, electronics, plants.
4 04.04.2019 13.03.2019 Thema: Pleasant gardens and balconies. Garden furniture. Green does good – decorating and plant ideas. Summer kitchens, grills and other cooking equipment.
5 02.05.2019 05.04.2019 Thema: Style tips for big and small parties. Dishes, glasses and textiles, accessories. Dining sets, furnishings, lighting and textiles.
6 06.06.2019 10.05.2019 Thema: Lovely holiday homes – furniture, wallpapers, textiles, surface materials. On the terrace: furniture, canopies and other structures. Sauna theme.
7 04.07.2019 07.06.2019 Thema: Housing Fair - most interesting interiors and solutions. Summer bedrooms and pillow guide.
8 01.08.2019 05.07.2019 Thema: Storage and storage systems. Beautiful table settings. New furniture and equipment for work areas.
9 05.09.2019 09.08.2019 Thema: New furniture this autumn and Habitare. Bathrooms and tile trends. How to create a homey atmosphere. A new look with wallpaper.
10 03.10.2019 06.09.2019 Thema: Small homes - big ideas. Interior design textiles, lighting and lighting systems. Outdoor and garden lights.
11 31.10.2019 04.10.2019 Thema: Decorating your home for parties: glasses, dishes, cutlery, decorations. Kitchen theme: kitchen models, counters, sinks, cooker hoods. Ideal gifts for home decorators. The warmth of fireplaces.
12 05.12.2019 05.11.2019 Thema: Bedroom theme: beds, textiles and more. Decorating your home for Christmas. Lighting and lighting systems.

Advertisement rates

2/1

Position: Not specified

Size including margin: 460 x 297 mm

4-colour price 13010 €

2/1

Position: First spread

Size including margin: 460 x 297 mm

4-colour price 14185 €

1/1

Position: Not specified

Size including margin: 230 x 297 mm

4-colour price 7350 €

1/1

Position: 2. Cover

Size including margin: 230 x 297 mm

4-colour price 8085 €

1/1

Position: Back cover

Size including margin: 230 x 297 mm

4-colour price 8085 €

1/2

Position: Not specified

Size including margin: 112 x 297 mm

4-colour price 5290 €

1/2

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Size including margin: 230 x 146 mm

4-colour price 5290 €

1/3

Position: Not specified

Size including margin: 77x297 mm

4-colour price 4410 €

1/3

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Size including margin: 230x99 mm

4-colour price 4410 €

1/4

Position: Not specified

Size including margin: 60 x 297 mm

4-colour price 3860 €

1/4

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Size including margin: 230 x 74 mm

4-colour price 3860 €

1/4

Position: Not specified

Size including margin: 112 x 146 mm

4-colour price 3860 €

Info about inserts

Technical data

Size mm 230 x 297 mm
Bleed mm 5 mm
Number of colums 4
Printing process Offset
Binding Adhesive binding

Printing house

Printer PunaMusta Oy , Joensuu

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi Takakannen aineisto: takakannen aineistossa tulee huomioida 30mm korkea blanko tila koko kannen leveydeltä, osoitetulostusta varten.

Readers: 226 000 / NRS a2017/s2018 Download magazine graphs (PDF)

Reader profile All 12+ % Avotakka
Readers %
Avotakka
Amount of readers
SexWomen5175169 500
Men492556 500
Age12-17 y736 780
18-24 y936 780
25-34 y14920 340
35-44 y141227 120
45-64 y304294 920
65+ y263170 060
ProfessionTop Management349 040
white-collar worker, higher-level131738 420
White-collar worker141636 160
Worker12818 080
Farmer100
Other entrepreneur4613 560
Pensioner303579 100
Student, pupil13613 560
Homewife, home dad012 260
Unemployed436 780
EducationElementary school724 520
Secondary school413885 880
High school9715 820
University3851115 260
Native languageFinnish9595214 700
Swedish5511 300
Decision-maker in grocery purchasesThe respondent4050113 000
The respondent and the rest of the family444294 920
An other person in the family16818 080
Size of the household1 pers252863 280
2 pers374397 180
3 pers151227 120
4 pers141227 120
5+ pers9613 560
Household income (gross)Below 35 000 € /y262249 720
35 001 - 75 000 € /y4145101 700
75 001 - 100 000 € /y111329 380
Over 100 000 € /y61022 600
Type of MunicipalityGreater Helsinki192556 500
Turku or Tampere8920 340
Oulu449 040
70 000 - 150 000 inhabitants town131124 860
Urban municipality272965 540
Conurbation161431 640
Countryside14920 340
HousingApartment313579 100
Row house or semi-detached house171738 420
Detached house4546103 960
Farm524 520
Something else100
Can not answer100
Ownership of housingOwner-occupied residence7582185 320
Rented residence201329 380
Right of residence apartment249 040
Something else112 260
Can not answer100
Number of cars in householdOne car4546103 960
Two cars323272 320
Three or more cars10715 820
No car131431 640
Can not answer112 260
Car was bought new or usedNew283783 620
Used6456126 560
Can not answer100
Actively used bonus cardK-Plussa7684189 840
S-etukortti7985192 100
PINS6613 560
Stockmann132761 020
None of these949 040
Can not answer212 260
Pets in householdCat171431 640
Dog262249 720
Some other pet649 040
No pets6065146 900
Paying for print and digital newspaper or magazine subscription
Print newspaper subscription: only print newspaper is included in the subscriptionI pay myself283579 100
Someone else in household pays181738 420
Someone else pays (friend, employer etc.)336 780
I don't have paid subscription at the moment514499 440
Can not answer224 520
Digital newspaper subscription: only digital newspaper is included in the subscriptionI pay myself71124 860
Someone else in household pays6715 820
Someone else pays (friend, employer etc.)324 520
I don't have paid subscription at the moment8177174 020
Can not answer349 040
Multisubscription: A print newspaper and its digital contentI pay myself162658 760
Someone else in household pays91124 860
Someone else pays (friend, employer etc.)224 520
I don't have paid subscription at the moment7060135 600
Can not answer324 520
Print magazine subscription: only print magazine is included in the subscriptionI pay myself3757128 820
Someone else in household pays181636 160
Someone else pays (friend, employer etc.)436 780
I don't have paid subscription at the moment422863 280
Can not answer212 260
Digital magazine subscription: only digital magazine is included in the subscriptionI pay myself2511 300
Someone else in household pays224 520
Someone else pays (friend, employer etc.)112 260
I don't have paid subscription at the moment9090203 400
Can not answer436 780
Print and digital magazine subscription: both print and digital magazine are included in the subscriptionI pay myself102249 720
Someone else in household pays349 040
Someone else pays (friend, employer etc.)112 260
I don't have paid subscription at the moment8271160 460
Can not answer436 780

Avotakka magazine's reader profile / Source NRS a2017/s2018

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.