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Avotakka

Avotakka opens the doors to the most beautiful homes in Finland and abroad. The number one decorator of Finnish homes and a fountain of inspiration is full of solutions tested by professionals and loaded with tips and experiences. Avotakka shows the newest trends of decorating and housing, the best furniture, the finest surfacing materials, antique treasures and the most stylish ideas for your own home.

Magazine's website: https://www.meillakotona.fi/lehdet/avotakka Follow us :

Advertisement sales

Advertisement sales A-lehdet Oy
Phone 09 75 961
Fax 09 7598 3153
Email mediamyynti@a-lehdet.fi
Contact person Marika Jauhiainen
050 414 4380
marika.jauhiainen@a-lehdet.fi
Www http://www.a-lehdet.fi/mainostajalle/avotakka

Contact info

Publisher A-lehdet Oy
Visiting address Risto Rytin tie 33
Helsinki
Phone 09 759 61
Magazine's email avotakka@a-lehdet.fi

Circulation or copies

Issues per year 12

Readership

Readership 209 000
How many times read 2,7
Minutes of reading 67 min
Page contacts 362 000 Contacts
Sources KMT 2018

Online audience

Magazine's website http://www.meillakotona.fi

Monthly total unique visitors Source: FIAM – Comscore MMX MP (PC 6+/Mobile 15+)

Toukokuu 2019
1 024 102
7.65 %
Huhtikuu 2019
951 342
9.26 %
Maaliskuu 2019
870 680
14.08 %
Helmikuu 2019
763 242
-8.51 %
Tammikuu 2019
834 260
-12.95 %
Joulukuu 2018
958 423
8.36 %
Marraskuu 2018
884 446
-2.23 %
Lokakuu 2018
904 593
-5.3 %
Syyskuu 2018
955 211
2.4 %
Elokuu 2018
932 810
17.27 %
Heinäkuu 2018
795 438
-10.65 %
Kesäkuu 2018
890 273
-6.06 %

Monthly page views Source: Comscore MMX MP (PC 6+/Mobile 15+)

Toukokuu 2019
4 675 000
13.8 %
Huhtikuu 2019
4 108 000
11.57 %
Maaliskuu 2019
3 682 000
18.05 %
Helmikuu 2019
3 119 000
-6.92 %
Tammikuu 2019
3 351 000
-17.71 %
Joulukuu 2018
4 072 000
5.08 %
Marraskuu 2018
3 875 000
9.19 %
Lokakuu 2018
3 549 000
-1.64 %
Syyskuu 2018
3 608 000
5.74 %
Elokuu 2018
3 412 000
11.83 %
Heinäkuu 2018
3 051 000
-7.38 %
Kesäkuu 2018
3 294 000
-6.05 %

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 03.01.2019 07.12.2018 Thema: Spring decorating trends. Liven up your home with colours, wallpapers and surface materials. The newest design textiles and how to care for them.
2 07.02.2019 16.01.2018 Thema: Bathroom theme. Furniture, taps, tiles, fittings. Bedrooms: beds, mattresses, textiles, storage. Choosing floor materials.
3 07.03.2019 13.02.2019 Thema: Kitchen theme. Kitchen models, equipment and utensils, counters, sinks, cooker hoods, dishwashers. Comfortable living rooms: furniture, textiles, electronics, plants.
4 04.04.2019 13.03.2019 Thema: Pleasant gardens and balconies. Garden furniture. Green does good – decorating and plant ideas. Summer kitchens, grills and other cooking equipment.
5 02.05.2019 05.04.2019 Thema: Style tips for big and small parties. Dishes, glasses and textiles, accessories. Dining sets, furnishings, lighting and textiles.
6 06.06.2019 10.05.2019 Thema: Lovely holiday homes – furniture, wallpapers, textiles, surface materials. On the terrace: furniture, canopies and other structures. Sauna theme.
7 04.07.2019 07.06.2019 Thema: Housing Fair - most interesting interiors and solutions. Summer bedrooms and pillow guide.
8 01.08.2019 05.07.2019 Thema: Storage and storage systems. Beautiful table settings. New furniture and equipment for work areas.
9 05.09.2019 09.08.2019 Thema: New furniture this autumn and Habitare. Bathrooms and tile trends. How to create a homey atmosphere. A new look with wallpaper.
10 03.10.2019 06.09.2019 Thema: Small homes - big ideas. Interior design textiles, lighting and lighting systems. Outdoor and garden lights.
11 31.10.2019 04.10.2019 Thema: Decorating your home for parties: glasses, dishes, cutlery, decorations. Kitchen theme: kitchen models, counters, sinks, cooker hoods. Ideal gifts for home decorators. The warmth of fireplaces.
12 05.12.2019 05.11.2019 Thema: Bedroom theme: beds, textiles and more. Decorating your home for Christmas. Lighting and lighting systems.

Advertisement rates

2/1

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Size including margin: 460 x 297 mm

4-colour price 13010 €

2/1

Position: First spread

Size including margin: 460 x 297 mm

4-colour price 14185 €

1/1

Position: Not specified

Size including margin: 230 x 297 mm

4-colour price 7350 €

1/1

Position: 2. Cover

Size including margin: 230 x 297 mm

4-colour price 8085 €

1/1

Position: Back cover

Size including margin: 230 x 297 mm

4-colour price 8085 €

1/2

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Size including margin: 112 x 297 mm

4-colour price 5290 €

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Size including margin: 230 x 146 mm

4-colour price 5290 €

1/3

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Size including margin: 77x297 mm

4-colour price 4410 €

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Size including margin: 230x99 mm

4-colour price 4410 €

1/4

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Size including margin: 60 x 297 mm

4-colour price 3860 €

1/4

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Size including margin: 230 x 74 mm

4-colour price 3860 €

1/4

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Size including margin: 112 x 146 mm

4-colour price 3860 €

Info about inserts

Technical data

Size mm 230 x 297 mm
Bleed mm 5 mm
Number of colums 4
Printing process Offset
Binding Adhesive binding

Printing house

Printer PunaMusta Oy , Joensuu

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi Takakannen aineisto: takakannen aineistossa tulee huomioida 30mm korkea blanko tila koko kannen leveydeltä, osoitetulostusta varten.

Readers: 209 000 / NRS 2018 Download magazine graphs (PDF)

Reader profile All 12+ % Avotakka
Readers %
Avotakka
Amount of readers
SexWomen5176158 840
Men492450 160
Age12-17 y736 270
18-24 y936 270
25-34 y14714 630
35-44 y141429 260
45-64 y303573 150
65+ y263777 330
ProfessionTop Management4510 450
white-collar worker, higher-level131633 440
White-collar worker141531 350
Worker12612 540
Farmer100
Other entrepreneur448 360
Pensioner304287 780
Student, pupil14510 450
Homewife, home dad012 090
Unemployed436 270
EducationElementary school8510 450
Secondary school403879 420
High school9510 450
University3949102 410
Native languageFinnish9597202 730
Swedish536 270
Decision-maker in grocery purchasesThe respondent394798 230
The respondent and the rest of the family454491 960
An other person in the family15816 720
Size of the household1 pers252654 340
2 pers374389 870
3 pers151327 170
4 pers141020 900
5+ pers9816 720
Household income (gross)Below 35 000 € /y262143 890
35 001 - 75 000 € /y414798 230
75 001 - 100 000 € /y111327 170
Over 100 000 € /y6816 720
Type of MunicipalityGreater Helsinki192858 520
Turku or Tampere8816 720
Oulu448 360
70 000 - 150 000 inhabitants town131225 080
Urban municipality272654 340
Conurbation161225 080
Countryside14918 810
HousingApartment323675 240
Row house or semi-detached house161633 440
Detached house454389 870
Farm524 180
Something else100
Can not answer124 180
Ownership of housingOwner-occupied residence7483173 470
Rented residence201020 900
Right of residence apartment248 360
Something else112 090
Can not answer224 180
Number of cars in householdOne car434798 230
Two cars333368 970
Three or more cars10714 630
No car131122 990
Can not answer124 180
Car was bought new or usedNew284083 600
Used6354112 860
Can not answer100
Actively used bonus cardK-Plussa7483173 470
S-etukortti7983173 470
PINS448 360
Stockmann112552 250
None of these936 270
Can not answer224 180
Pets in householdCat000
Dog000
Some other pet000
No pets000
Paying for print and digital newspaper or magazine subscription
Print newspaper subscription: only print newspaper is included in the subscriptionI pay myself213573 150
Someone else in household pays151327 170
Someone else pays (friend, employer etc.)348 360
I don't have paid subscription at the moment604696 140
Can not answer224 180
Digital newspaper subscription: only digital newspaper is included in the subscriptionI pay myself71327 170
Someone else in household pays5612 540
Someone else pays (friend, employer etc.)212 090
I don't have paid subscription at the moment8277160 930
Can not answer448 360
Multisubscription: A print newspaper and its digital contentI pay myself213266 880
Someone else in household pays111327 170
Someone else pays (friend, employer etc.)324 180
I don't have paid subscription at the moment6352108 680
Can not answer324 180
Print magazine subscription: only print magazine is included in the subscriptionI pay myself3352108 680
Someone else in household pays181735 530
Someone else pays (friend, employer etc.)4510 450
I don't have paid subscription at the moment463062 700
Can not answer324 180
Digital magazine subscription: only digital magazine is included in the subscriptionI pay myself2510 450
Someone else in household pays212 090
Someone else pays (friend, employer etc.)112 090
I don't have paid subscription at the moment9087181 830
Can not answer5612 540
Print and digital magazine subscription: both print and digital magazine are included in the subscriptionI pay myself122858 520
Someone else in household pays4510 450
Someone else pays (friend, employer etc.)112 090
I don't have paid subscription at the moment7963131 670
Can not answer5510 450

Avotakka magazine's reader profile / Source NRS 2018

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.