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Demi

Demi is the favourite brand of young women and a phenomenon that reaches over 50% of its target group. Demi‘s stories entertain, embolden and encourage. The magazine‘s subjects range from beauty, fashion, health and relationships to entertainment, hobbies and studies. The reader: 15–19-year-old young women who actively influence their own and their family‘s consumer decisions.

Magazine's website: www.demi.fi Follow us :

Advertisement sales

Advertisement sales A-lehdet Oy
Phone 09 75 961
Fax 09 7598 3153
Email mediamyynti@a-lehdet.fi
Contact person Katja Bruun
0505658973
katja.bruun@a-lehdet.fi
Www www.a-lehdet.fi/yrityksille/demi

Contact info

Publisher A-lehdet Oy
Visiting address Risto Rytin tie 33
Helsinki
Phone 09 751 961
Magazine's email demi@a-lehdet.fi

Circulation or copies

Issues per year 12

Readership

Readership 79 000
Total reach 191 293
How many times read 3,1
Minutes of reading 44 min
Page contacts 158 000 Contacts
Sources KMT 2018

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 09.01.2019 11.12.2018 Thema: STUDY EXTRA: DEMI FUTURE. A great start to 2019! Professions, realising your dreams, language trips, best vegetarian recipes. Demitech. Snapchat Q&A: professions.
2 06.02.2019 11.01.2019 Thema: FRIENDSHIP EDITION: DEMI FRIENDS. Things to do on winter holiday: lovely hobby and DIY ideas for Valentine’s Day. Study tips. Demitech. YouTubers’ meet & greet - meet your friends live!
3 13.03.2019 15.02.2019 Thema: BIG EQUALITY EDITION: DEMI FOR ALL. Role models and support for finding your identity. Unisex looks. Giant poll: gender and sexuality in the eyes of young people. Best series, books and movies this spring.
4 24.04.2019 27.03.2019 Thema: PAMPERING EXTRA: DEMI SELF-CARE. How to do well in school without risking burnout? Pampering and beauty treatments in your home spa. Health extra: visiting the gynecologist. Self-care social media campaign on Instagram.
5 - 6 29.05.2019 03.05.2019 Thema: SUMMER VACATION DOUBLE ISSUE: DEMI SUMMER SPECIAL. Language trips, camps, festivals and summer style. Lots of fun DIY activities. Menstrual extra: print and YouTube video series.
7 17.07.2019 26.06.2019 Thema: BACK TO SCHOOL + TUBE EXTRA. Discover your own style: Inspiration & shopping lists for school! Fun workout ideas. YouTube trends and popular YouTubers. Tubecon. This theme will also include YouTube content!
8 21.08.2019 31.07.2019 Thema: ECO EXTRA: DEMI DREAMS. Make the world a better place! Influencing, equality and climate change. Shopping list for eco-friendly consumers: delicious foods, make-up, herkut, meikit, menstrual products, fashion... Ambition campaign on social media.
9 18.09.2019 28.08.2019 Thema: SPECIAL EDITION BY DEMI READERS: DEMI SOCIAL. Young people create the entire magazine and appear on social media. Combatting school bullying together. New books, series and movies this autumn. Finances and saving.
10 16.10.2019 25.09.2019 Thema: AUTUMN HOLIDAY READING PACKAGE: DEMI FICTION. Horror stories, fan fiction and short stories. Halloween extra: foods, decorations and styles. Extra theme: Akne Awards. New storytelling on social media.
11 - 12 27.11.2019 06.11.2019 Thema: CHRISTMAS DOUBLE: DEMI XMAS. Enjoy the Christmas spirit! Ecological and lovely gift ideas. Inspiration for Christmas activities. Better relations with your family. Christmas treats on social media.

Advertisement rates

2/1

Position: Not specified

Size including margin: 420 x 275 mm

4-colour price 8050 €

2/1

Position: First spread

Size including margin: 420 x 275 mm

4-colour price 8750 €

1/1

Position: Not specified

Size including margin: 210 x 275 mm

4-colour price 4550 €

1/1

Position: 2. Cover

Size including margin: 210 x 275 mm

4-colour price 4990 €

1/1

Position: Back cover

Size including margin: 210 x 275 mm

4-colour price 4990 €

1/2

Position: Not specified

Size including margin: 100 x 275 mm

4-colour price 3200 €

1/2

Position: Not specified

Size including margin: 210 x 135 mm

4-colour price 3200 €

1/3

Position: Not specified

Size including margin: 70 x 275 mm

4-colour price 2750 €

1/3

Position: Not specified

Size including margin: 210 x 90 mm

4-colour price 2750 €

1/4

Position: Not specified

Size including margin: 53 x 275 mm

4-colour price 2350 €

1/4

Position: Not specified

Size including margin: 210 x 70 mm

4-colour price 2350 €

1/4

Position: Not specified

Size including margin: 100 x 135 mm

4-colour price 2350 €

Info about inserts

Technical data

Size mm 210 x 275 mm
Bleed mm 5 mm
Number of colums 4
Printing process Offset
Binding Adhesive binding

Printing house

Printer UPC Print - Finland , Vasa

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi

Readers: 79 000 / NRS 2018 Download magazine graphs (PDF)

Reader profile All 12+ % Demi
Readers %
Demi
Amount of readers
SexWomen518869 520
Men49129 480
Age12-17 y75745 030
18-24 y91915 010
25-34 y1443 160
35-44 y1486 320
45-64 y30107 900
65+ y2632 370
ProfessionTop Management421 580
white-collar worker, higher-level1343 160
White-collar worker141310 270
Worker1297 110
Farmer100
Other entrepreneur421 580
Pensioner3032 370
Student, pupil146148 190
Homewife, home dad000
Unemployed421 580
EducationElementary school843 160
Secondary school404132 390
High school91511 850
University391411 060
Native languageFinnish959877 420
Swedish521 580
Decision-maker in grocery purchasesThe respondent391713 430
The respondent and the rest of the family453628 440
An other person in the family154737 130
Size of the household1 pers2597 110
2 pers37107 900
3 pers151915 010
4 pers142822 120
5+ pers93426 860
Household income (gross)Below 35 000 € /y26118 690
35 001 - 75 000 € /y411612 640
75 001 - 100 000 € /y1143 160
Over 100 000 € /y643 160
Type of MunicipalityGreater Helsinki191713 430
Turku or Tampere864 740
Oulu443 160
70 000 - 150 000 inhabitants town131310 270
Urban municipality272721 330
Conurbation161612 640
Countryside141713 430
HousingApartment322519 750
Row house or semi-detached house16118 690
Detached house455644 240
Farm575 530
Something else100
Can not answer11790
Ownership of housingOwner-occupied residence747156 090
Rented residence201814 220
Right of residence apartment232 370
Something else11790
Can not answer264 740
Number of cars in householdOne car433225 280
Two cars333830 020
Three or more cars102015 800
No car1397 110
Can not answer11790
Car was bought new or usedNew282418 960
Used636954 510
Can not answer153 950
Actively used bonus cardK-Plussa745543 450
S-etukortti796349 770
PINS432 370
Stockmann1186 320
None of these91713 430
Can not answer297 110
Pets in householdCat000
Dog000
Some other pet000
No pets000
Paying for print and digital newspaper or magazine subscription
Print newspaper subscription: only print newspaper is included in the subscriptionI pay myself2175 530
Someone else in household pays154233 180
Someone else pays (friend, employer etc.)321 580
I don't have paid subscription at the moment604233 180
Can not answer286 320
Digital newspaper subscription: only digital newspaper is included in the subscriptionI pay myself743 160
Someone else in household pays51713 430
Someone else pays (friend, employer etc.)221 580
I don't have paid subscription at the moment826853 720
Can not answer4107 900
Multisubscription: A print newspaper and its digital contentI pay myself2175 530
Someone else in household pays112418 960
Someone else pays (friend, employer etc.)321 580
I don't have paid subscription at the moment635845 820
Can not answer3107 900
Print magazine subscription: only print magazine is included in the subscriptionI pay myself33129 480
Someone else in household pays184132 390
Someone else pays (friend, employer etc.)453 950
I don't have paid subscription at the moment463628 440
Can not answer386 320
Digital magazine subscription: only digital magazine is included in the subscriptionI pay myself232 370
Someone else in household pays275 530
Someone else pays (friend, employer etc.)100
I don't have paid subscription at the moment907760 830
Can not answer5129 480
Print and digital magazine subscription: both print and digital magazine are included in the subscriptionI pay myself1264 740
Someone else in household pays4129 480
Someone else pays (friend, employer etc.)11790
I don't have paid subscription at the moment796853 720
Can not answer51310 270

Demi magazine's reader profile / Source NRS 2018

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.