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Demi

Demi is the favourite brand of young women and a phenomenon that reaches over 50% of its target group. Demi‘s stories entertain, embolden and encourage. The magazine‘s subjects range from beauty, fashion, health and relationships to entertainment, hobbies and studies. The reader: 15–19-year-old young women who actively influence their own and their family‘s consumer decisions.

Magazine's website: www.demi.fi Follow us :

Advertisement sales

Advertisement sales A-lehdet Oy
Phone 09 75 961
Fax 09 7598 3153
Email mediamyynti@a-lehdet.fi
Contact person Katja Bruun
0505658973
katja.bruun@a-lehdet.fi
Www www.a-lehdet.fi/yrityksille/demi

Contact info

Publisher A-lehdet Oy
Visiting address Risto Rytin tie 33
Helsinki
Phone 09 751 961
Magazine's email demi@a-lehdet.fi

Circulation or copies

Issues per year 12

Readership

Readership 85 000
Total reach 192 334
How many times read 3,1
Minutes of reading 49 min
Page contacts 172 000 Contacts
Sources KMT s2017/k2018

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 09.01.2019 11.12.2018 Thema: STUDY EXTRA: DEMI FUTURE. A great start to 2019! Professions, realising your dreams, language trips, best vegetarian recipes. Demitech. Snapchat Q&A: professions.
2 06.02.2019 11.01.2019 Thema: FRIENDSHIP EDITION: DEMI FRIENDS. Things to do on winter holiday: lovely hobby and DIY ideas for Valentine’s Day. Study tips. Demitech. YouTubers’ meet & greet - meet your friends live!
3 13.03.2019 15.02.2019 Thema: BIG EQUALITY EDITION: DEMI FOR ALL. Role models and support for finding your identity. Unisex looks. Giant poll: gender and sexuality in the eyes of young people. Best series, books and movies this spring.
4 24.04.2019 27.03.2019 Thema: PAMPERING EXTRA: DEMI SELF-CARE. How to do well in school without risking burnout? Pampering and beauty treatments in your home spa. Health extra: visiting the gynecologist. Self-care social media campaign on Instagram.
5 - 6 29.05.2019 03.05.2019 Thema: SUMMER VACATION DOUBLE ISSUE: DEMI SUMMER SPECIAL. Language trips, camps, festivals and summer style. Lots of fun DIY activities. Menstrual extra: print and YouTube video series.
7 17.07.2019 26.06.2019 Thema: BACK TO SCHOOL + TUBE EXTRA. Discover your own style: Inspiration & shopping lists for school! Fun workout ideas. YouTube trends and popular YouTubers. Tubecon. This theme will also include YouTube content!
8 21.08.2019 31.07.2019 Thema: ECO EXTRA: DEMI DREAMS. Make the world a better place! Influencing, equality and climate change. Shopping list for eco-friendly consumers: delicious foods, make-up, herkut, meikit, menstrual products, fashion... Ambition campaign on social media.
9 18.09.2019 28.08.2019 Thema: SPECIAL EDITION BY DEMI READERS: DEMI SOCIAL. Young people create the entire magazine and appear on social media. Combatting school bullying together. New books, series and movies this autumn. Finances and saving.
10 16.10.2019 25.09.2019 Thema: AUTUMN HOLIDAY READING PACKAGE: DEMI FICTION. Horror stories, fan fiction and short stories. Halloween extra: foods, decorations and styles. Extra theme: Akne Awards. New storytelling on social media.
11 - 12 27.11.2019 06.11.2019 Thema: CHRISTMAS DOUBLE: DEMI XMAS. Enjoy the Christmas spirit! Ecological and lovely gift ideas. Inspiration for Christmas activities. Better relations with your family. Christmas treats on social media.

Advertisement rates

2/1

Position: Not specified

Size including margin: 420 x 275 mm

4-colour price 8050 €

2/1

Position: First spread

Size including margin: 420 x 275 mm

4-colour price 8750 €

1/1

Position: Not specified

Size including margin: 210 x 275 mm

4-colour price 4550 €

1/1

Position: 2. Cover

Size including margin: 210 x 275 mm

4-colour price 4990 €

1/1

Position: Back cover

Size including margin: 210 x 275 mm

4-colour price 4990 €

1/2

Position: Not specified

Size including margin: 100 x 275 mm

4-colour price 3200 €

1/2

Position: Not specified

Size including margin: 210 x 135 mm

4-colour price 3200 €

1/3

Position: Not specified

Size including margin: 70 x 275 mm

4-colour price 2750 €

1/3

Position: Not specified

Size including margin: 210 x 90 mm

4-colour price 2750 €

1/4

Position: Not specified

Size including margin: 53 x 275 mm

4-colour price 2350 €

1/4

Position: Not specified

Size including margin: 210 x 70 mm

4-colour price 2350 €

1/4

Position: Not specified

Size including margin: 100 x 135 mm

4-colour price 2350 €

Info about inserts

Technical data

Size mm 210 x 275 mm
Bleed mm 5 mm
Number of colums 4
Printing process Offset
Binding Adhesive binding

Printing house

Printer UPC Print - Finland , Vasa

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi

Readers: 85 000 / NRS a2017/s2018 Download magazine graphs (PDF)

Reader profile All 12+ % Demi
Readers %
Demi
Amount of readers
SexWomen519076 500
Men49108 500
Age12-17 y75950 150
18-24 y91815 300
25-34 y1465 100
35-44 y1475 950
45-64 y3086 800
65+ y2621 700
ProfessionTop Management31850
white-collar worker, higher-level1343 400
White-collar worker141311 050
Worker1275 950
Farmer11850
Other entrepreneur41850
Pensioner3043 400
Student, pupil136454 400
Homewife, home dad000
Unemployed421 700
EducationElementary school732 550
Secondary school414235 700
High school91411 900
University381210 200
Native languageFinnish959883 300
Swedish521 700
Decision-maker in grocery purchasesThe respondent402017 000
The respondent and the rest of the family443025 500
An other person in the family165143 350
Size of the household1 pers25108 500
2 pers3786 800
3 pers152218 700
4 pers142521 250
5+ pers93428 900
Household income (gross)Below 35 000 € /y261210 200
35 001 - 75 000 € /y411210 200
75 001 - 100 000 € /y1132 550
Over 100 000 € /y632 550
Type of MunicipalityGreater Helsinki191512 750
Turku or Tampere875 950
Oulu465 100
70 000 - 150 000 inhabitants town131411 900
Urban municipality272622 100
Conurbation161815 300
Countryside141411 900
HousingApartment312521 250
Row house or semi-detached house171311 050
Detached house455546 750
Farm554 250
Something else11850
Can not answer11850
Ownership of housingOwner-occupied residence757160 350
Rented residence201815 300
Right of residence apartment221 700
Something else121 700
Can not answer175 950
Number of cars in householdOne car453227 200
Two cars323933 150
Three or more cars101815 300
No car13119 350
Can not answer11850
Car was bought new or usedNew282924 650
Used646252 700
Can not answer154 250
Actively used bonus cardK-Plussa765345 050
S-etukortti795849 300
PINS643 400
Stockmann1386 800
None of these92319 550
Can not answer265 100
Pets in householdCat172521 250
Dog263731 450
Some other pet61311 050
No pets604235 700
Paying for print and digital newspaper or magazine subscription
Print newspaper subscription: only print newspaper is included in the subscriptionI pay myself2854 250
Someone else in household pays185345 050
Someone else pays (friend, employer etc.)332 550
I don't have paid subscription at the moment513428 900
Can not answer254 250
Digital newspaper subscription: only digital newspaper is included in the subscriptionI pay myself732 550
Someone else in household pays61613 600
Someone else pays (friend, employer etc.)321 700
I don't have paid subscription at the moment817059 500
Can not answer397 650
Multisubscription: A print newspaper and its digital contentI pay myself1632 550
Someone else in household pays92017 000
Someone else pays (friend, employer etc.)21850
I don't have paid subscription at the moment706353 550
Can not answer31311 050
Print magazine subscription: only print magazine is included in the subscriptionI pay myself371311 050
Someone else in household pays184941 650
Someone else pays (friend, employer etc.)475 950
I don't have paid subscription at the moment422722 950
Can not answer275 950
Digital magazine subscription: only digital magazine is included in the subscriptionI pay myself221 700
Someone else in household pays297 650
Someone else pays (friend, employer etc.)11850
I don't have paid subscription at the moment907462 900
Can not answer41411 900
Print and digital magazine subscription: both print and digital magazine are included in the subscriptionI pay myself1043 400
Someone else in household pays31210 200
Someone else pays (friend, employer etc.)11850
I don't have paid subscription at the moment827059 500
Can not answer41411 900

Demi magazine's reader profile / Source NRS a2017/s2018

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.