Finnish Magazine Rate Cards

Eeva

The high-quality and respected Eeva offers interesting and topical interviews, emotional survival stories, fascinating travel articles, stories about personal homes and food articles that tickle the senses. Feminine fashion, beauty and health as well as various relationships are also part of Eeva's topics selection. The reader: Quality-conscious woman, who invests in herself and her lifestyle.

Magazine's website: http://eeva.fi Follow us :

Contact info
Media info
Timetable
Advertisement rates
Technical info
NRS Facts

Advertisement sales

Advertisement sales	A-lehdet Oy
Phone	09 75 961
Email	yritysasiakkaat@a-lehdet.fi
Contact person	Mediamyynti A-lehdet yritysasiakkaat@a-lehdet.fi
Www	https://www.a-lehdet.fi/artikkelit/mainosta-eeva-lehdessa

Contact info

Publisher	A-lehdet Oy
Visiting address	Risto Rytin tie 33 Helsinki
Phone	09 759 61
Magazine's email	eeva@a-lehdet.fi
Päätoimittaja	Mari Paalosalo-Jussinmäki

Circulation or copies

Issues per year	12

Readership

Readership	309 000
Total reach	363 000
How many times read	2.3
Minutes of reading	84 min
Sources	KMT 2023

Online audience

Magazine's website	http://www.eeva.fi

Average weekly reach Source: FIAM

February 2024

184 591

-16.98 %

January 2024

222 352

12.09 %

December 2023

198 367

15.31 %

November 2023

172 029

43.93 %

October 2023

119 523

-9.58 %

September 2023

132 182

34.05 %

August 2023

98 606

8.49 %

July 2023

90 893

-11.22 %

June 2023

102 376

32.65 %

May 2023

77 175

78.93 %

April 2023

43 131

-28.56 %

March 2023

60 370

-27.39 %

Average weekly pageviews Source: FIAM

February 2024

438 359

-16.98 %

January 2024

528 031

17.85 %

December 2023

448 057

9.48 %

November 2023

409 253

68.96 %

August 2023

242 214

14.76 %

July 2023

211 059

-8.49 %

June 2023

230 636

28.6 %

May 2023

179 340

72.66 %

April 2023

103 868

-23.32 %

March 2023

135 464

-25.36 %

February 2023

181 500

22.96 %

January 2023

147 606

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue	Publishing date	Reservation	Material	Research number	Additional info
1	03.01.2024		01.12.2023		Theme: Long-haul trips. Help with winter skin (and hair?). Managing heartburn.
2	07.02.2024		10.01.2024		Theme: Eeva of the Year candidates. Tips on moisturising and caring for atopic skin. Cosmetics for sensitive skin.
3	06.03.2024		07.02.2024		Theme: Eeva’s 90th anniversary special! Festive spring fashion. More energy for everyday life.
4	03.04.2024		05.03.2024		Theme: Best spring makeup. Eeva of the Year announced. Best ways to manage allergies. Beautiful jackets.
5	02.05.2024		04.04.2024		Theme: Best sun products. Versatile accessories. Identify and manage asthma.
6	05.06.2024		07.05.2024		Theme: Summer dresses. Get beautiful nails. Foot health.
7	03.07.2024		04.06.2024		Theme: Books for summer. Holidays in Finland. Help with incontinence. Natural cosmetics discoveries.
8	07.08.2024		10.07.2024		Theme: Work fashion and elegant glasses. Cataract treatment. Hair care.
9	04.09.2024		07.08.2024		Theme: Gentle beauty products. Weekend getaways. More energy from vitamins.
10	02.10.2024		04.09.2024		Theme: Books for autumn (book fair special). Jackets for every style. Luxury at a reasonable price (travel and beauty). Breast health.
11	06.11.2024		09.10.2024		Theme: Top cosmetics of the year. Festive fashion. Insomnia and supplements.
12	04.12.2024		06.11.2024		Theme: Cosmetics gifts for every taste. Christmas gift books. Wellbeing of the mind

Advertisement rates

2/1

Position: Not specified

Size including margin: 460 x 297 mm

4-colour price 14011 €

2/1

Position: First spread

Size including margin: 460 x 297 mm

4-colour price 15685 €

1/1

Position: Not specified

Size including margin: 230 x 297 mm

4-colour price 8143 €

1/1

Position: 2. Cover

Size including margin: 230 x 297 mm

4-colour price 8975 €

1/1

Position: 3. Cover

Size including margin: 230 x 297 mm

4-colour price 8975 €

1/1 takakansi

Position: Back cover

Size including margin: 230 x 267 mm

4-colour price 8975 €

1/2

Position: Not specified

Size including margin: 112 x 297 mm

4-colour price 5867 €

1/2

Position: Not specified

Size including margin: 230 x 146 mm

4-colour price 5867 €

1/3

Position: Not specified

Size including margin: 77x297 mm

4-colour price 4909 €

1/3

Position: Not specified

Size including margin: 230x99 mm

4-colour price 4909 €

1/4

Position: Not specified

Size including margin: 60 x 297 mm

4-colour price 4309 €

1/4

Position: Not specified

Size including margin: 230 x 74 mm

4-colour price 4309 €

1/4

Position: Not specified

Size including margin: 112 x 146 mm

4-colour price 4309 €

Desktop

Kuvaus: Boksi

Koko px.: 300x250

Hinta: CPM / Cost per thousand 8,00 €

Desktop

Kuvaus: Cross-screen paraati

Koko px.: 980x400, 300x300

Hinta: CPM / Cost per thousand 23,00 €

Desktop

Kuvaus: Cross-screen puolikas sivu

Koko px.: 300x600

Hinta: CPM / Cost per thousand 23,00 €

Desktop

Kuvaus: Cross-screen taktinen

Koko px.: 980x120, 468x400, 300x250, 160x600

Hinta: CPM / Cost per thousand 11,00 €

Desktop

Kuvaus: Interstitiaali

Koko px.: 1200x1600

Hinta: CPM / Cost per thousand 50,00 €

Desktop

Kuvaus: Jättiboksi

Koko px.: 468x400

Hinta: CPM / Cost per thousand 9,00 €

Desktop

Kuvaus: Natiivimainospaikka

Koko px.: 600x500

Hinta: CPM / Cost per thousand 11,50 €

Desktop

Kuvaus: Panorama

Koko px.: 980x120

Hinta: CPM / Cost per thousand 11,50 €

Desktop

Kuvaus: Paraati

Koko px.: 980x400

Hinta: CPM / Cost per thousand 34,00 €

Desktop

Kuvaus: Paraati + tapetti

Koko px.: 980x400

Hinta: CPM / Cost per thousand 42,00 €

Desktop

Kuvaus: Parallax

Koko px.: 2048x1152, 750x1334

Hinta: CPM / Cost per thousand 23,00 €

Desktop

Kuvaus: Pidennetty suurtaulu

Koko px.: 160x600

Hinta: CPM / Cost per thousand 10,00 €

Desktop

Kuvaus: Suurtaulu

Koko px.: 140x350

Hinta: CPM / Cost per thousand 10,00 €

Desktop

Kuvaus: Torni

Koko px.: 200x900

Hinta: CPM / Cost per thousand 11,00 €

Mobiili

Kuvaus: Mobiiliboksi

Koko px.: 300x250

Hinta: CPM / Cost per thousand 8,00 €

Mobiili

Kuvaus: Mobiiliparaati

Koko px.: 300x300

Hinta: CPM / Cost per thousand 13,00 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm	230 x 297 mm
Bleed mm	5 mm
Number of colums	4
Column width	44 mm
Printing process	Offset
Binding	Adhesive binding

Printing house

Printer	PunaMusta Oy , Joensuu

Technical info / material

Ad material delivery
Technical data	Kokonaisvärimäärä tulee rajoittaa maksimissaan 300%. Mikäli kokonaisvärimäärä ylittää 300%, korjaamme aineiston automaattisesti.

Readers: 309 000 / KMT 2023 Download magazine graphs (PDF)

Reader profile
Attitude towards advertising
Reading habits and advertising effects
Purchase process
Buyer profile

Reader profile		All 15+ %	Eeva Readers %	Eeva Amount of readers
Readership (KMT 2023)	309 000
Total reach	363 000
Sex	Women	51	91	281 190
Sex	Men	49	9	27 810

Native language	Finnish	95	98	302 820
Native language	Swedish	5	2	6 180

Age	15-24 y	13	2	6 180
	25-34 y	14	2	6 180
	35-44 y	14	4	12 360
	45-54 y	14	9	27 810
	55-64 y	16	17	52 530
	65+ y	29	66	203 940

Gender + age	Female 15-29 years	10	2	6 180
	Female 30-49 years	14	8	24 720
	Female 50+ years	28	81	250 290
	Male 15-29 years	10	0	0
	Male 30-49 years	14	1	3 090
	Male 50+ years	24	8	24 720

Household position	Lives at home with parents	7	1	3 090
	Lives alone	28	37	114 330
	Lives with spouse	37	47	145 230
	Lives with spouse and children	24	11	33 990
	Single parent	2	2	6 180
	Other	3	2	6 180

Grandchildren under 18 years of age	Yes	21	36	111 240
	No	38	57	176 130
	No answer (under 45 year olds)	41	7	21 630

Profession	Top Management	4	3	9 270
	white-collar worker, higher-level	16	9	27 810
	White-collar worker	12	9	27 810
	Worker	10	2	6 180
	Farmer	1	0	0
	Other entrepreneur	3	2	6 180
	Pensioner	31	68	210 120
	Student, pupil	11	2	6 180
	Homewife, home dad	0	0	0
	Unemployed	2	1	3 090
	Other	6	3	9 270
	No answer	3	1	3 090

Education	Elementary school	5	7	21 630
	Secondary school	7	8	24 720
	Vocational	28	26	80 340
	High school	14	13	40 170
	University of Applied Sciences	19	15	46 350
	University	27	28	86 520
	Something else	2	2	6 180

Size of the household	1 pers	28	37	114 330
	2 pers	38	49	151 410
	3 pers	14	7	21 630
	4 pers	12	5	15 450
	5+ pers	7	2	6 180

Household income (gross)	Below 20 000 € /y	11	10	30 900
	20 000 - 35 000 € /y	19	26	80 340
	35 001 - 50 000 € /y	20	22	67 980
	50 001 - 85 000 € /y	22	19	58 710
	85 001 - 100 000 € /y	7	5	15 450
	Over 100 000 € /y	9	6	18 540
	Don't want to tell	5	9	27 810
	Can't say / No answer	7	3	9 270

Decision-maker in grocery purchases	Yes	93	96	296 640
	Don't know	7	4	12 360
	Can not say	1	0	0

Housing	Apartment	32	32	98 880
	Row house or semi-detached house	15	17	52 530
	Detached house	47	44	135 960
	Farm	4	6	18 540
	Something else	1	1	3 090
	Can not say	0	0	0

Ownership of housing	Owner-occupied residence	76	85	262 650
	Rented residence	20	11	33 990
	Right of residence apartment	2	3	9 270
	Something else	1	1	3 090
	Can not say	1	0	0

Cottage or holiday home in regular use	Yes	40	47	145 230
	No	59	52	160 680
	Can not say	1	1	3 090

Using AdBlocker or similar application	Yes	19	6	18 540
	No	76	87	268 830
	Can not say	5	6	18 540

Number of cars in household	One car	45	55	169 950
	Two cars	32	26	80 340
	Three or more cars	10	5	15 450
	No car	14	14	43 260

PUUTTUU	PUUTTUU	22	28	86 520
	PUUTTUU	67	54	166 860
	PUUTTUU	4	1	3 090
	PUUTTUU	8	9	27 810
	PUUTTUU	2	2	6 180
	PUUTTUU	8	12	37 080
	PUUTTUU	5	8	24 720

Advertising ban at the door / mailbox	Yes	24	16	49 440
	No	76	84	259 560
	Can not say	1	0	0

lifecycle	In paid job, entrepreneur, freelancer, farmer	52	28	86 520
	Temporarily absent (= time off from work, care or study, maternity leave)	1	1	3 090
	Retired	31	68	210 120
	Unemployed / laid off	2	1	3 090
	Schoolboy or student	11	2	6 180
	Housewife or father	0	0	0
	In the military or performing civilian service	0	0	0
	Other	1	1	3 090
	Don't want to say	0	0	0
	Can not say	0	0	0

Participation in workplace procurement decisions	Yes	25	14	43 260
	No	25	13	40 170
	Can't say / No answer	50	73	225 570

Health services used in the household	Public health services	85	92	284 280
	Employer - funded health care services	49	25	77 250
	Private, self-funded healthcare services	39	55	169 950
	Private health insurance services	22	11	33 990
	No health care	1	0	0
	Can not say	1	0	0

Type of municipality (7 class)	Greater Helsinki	19	21	64 890
	Turku or Tampere	8	8	24 720
	Oulu	4	3	9 270
	70 000 - 150 000 inhabitants town	13	12	37 080
	Urban municipality	27	28	86 520
	Conurbation	16	16	49 440
	Countryside	13	12	37 080

Pets in household	Cat	17	13	40 170
	Dog	26	21	64 890
	Some other pet	5	3	9 270
	No pets	59	67	207 030

Family with kids	Yes	32	13	40 170
Family with kids	No	68	87	268 830

Use of glasses or contact lenses	Yes	67	87	268 830
Use of glasses or contact lenses	No	33	13	40 170
How often different content is read
The frequency of reading: Print magazines	Daily	15	34	105 060
	5-6 days a week	4	8	24 720
	1-4 days a week	26	36	111 240
	Monthly	24	16	49 440
	Rarely	23	5	15 450
	Never	7	0	0
	Can not say	1	0	0

The frequency of reading: Magazine content in digital format	Daily	21	20	61 800
	5-6 days a week	5	7	21 630
	1-4 days a week	19	15	46 350
	Monthly	15	14	43 260
	Rarely	24	23	71 070
	Never	14	20	61 800
	Can not say	1	2	6 180

The frequency of reading: Print newspapers or afternoon papers	Daily	30	58	179 220
	5-6 days a week	4	7	21 630
	1-4 days a week	23	19	58 710
	Monthly	13	6	18 540
	Rarely	21	8	24 720
	Never	7	2	6 180
	Can not say	1	0	0

The frequency of reading: Newspaper or afternoon paper content in digital format	Daily	54	53	163 770
	5-6 days a week	9	9	27 810
	1-4 days a week	16	12	37 080
	Monthly	6	5	15 450
	Rarely	9	9	27 810
	Never	6	11	33 990
	Can not say	0	1	3 090

The frequency of reading: Free and free delivery newspapers	Daily	5	8	24 720
	5-6 days a week	4	6	18 540
	1-4 days a week	44	54	166 860
	Monthly	17	16	49 440
	Rarely	20	13	40 170
	Never	9	4	12 360
	Can not say	1	0	0

The frequency of watching: Free online TV services	Daily	15	19	58 710
	5-6 days a week	9	12	37 080
	1-4 days a week	30	25	77 250
	Monthly	23	18	55 620
	Rarely	15	12	37 080
	Never	7	13	40 170
	Can not say	1	1	3 090

The frequency of watching: Pay TV and streaming services	Daily	16	10	30 900
	5-6 days a week	10	5	15 450
	1-4 days a week	22	13	40 170
	Monthly	10	9	27 810
	Rarely	11	11	33 990
	Never	31	52	160 680
	Can not say	0	1	3 090

The frequency of watching: Programs of YLE (national proadcaster) TV channels	Daily	45	72	222 480
	5-6 days a week	9	9	27 810
	1-4 days a week	19	10	30 900
	Monthly	11	4	12 360
	Rarely	12	3	9 270
	Never	3	2	6 180
	Can not say	0	1	3 090

The frequency of watching: Programs of commercial TV channels	Daily	35	44	135 960
	5-6 days a week	12	12	37 080
	1-4 days a week	22	21	64 890
	Monthly	11	7	21 630
	Rarely	12	6	18 540
	Never	7	10	30 900
	Can not say	0	1	3 090

The frequency of listening: Programs of YLE (national proadcaster) radio-channels	Daily	22	37	114 330
	5-6 days a week	7	9	27 810
	1-4 days a week	16	15	46 350
	Monthly	13	9	27 810
	Rarely	26	17	52 530
	Never	16	12	37 080
	Can not say	1	1	3 090

The frequency of listening: Programs of commercial radio channels	Daily	16	14	43 260
	5-6 days a week	10	6	18 540
	1-4 days a week	21	13	40 170
	Monthly	14	12	37 080
	Rarely	21	25	77 250
	Never	16	28	86 520
	Can not say	1	1	3 090

The frequency of listening: Podcasts	Daily	4	1	3 090
	5-6 days a week	3	3	9 270
	1-4 days a week	9	4	12 360
	Monthly	13	8	24 720
	Rarely	28	26	80 340
	Never	41	54	166 860
	Can not say	2	5	15 450

User frequency and following: Social media	Daily	57	48	148 320
	5-6 days a week	7	7	21 630
	1-4 days a week	8	9	27 810
	Monthly	3	2	6 180
	Rarely	6	6	18 540
	Never	19	27	83 430
	Can not say	0	1	3 090

User frequency and following: Bloggers, YouTubers, or social media influencers	Daily	13	6	18 540
	5-6 days a week	5	1	3 090
	1-4 days a week	11	5	15 450
	Monthly	8	6	18 540
	Rarely	22	22	67 980
	Never	40	59	182 310
	Can not say	1	1	3 090

User frequency: Instant messaging	Daily	68	54	166 860
	5-6 days a week	9	11	33 990
	1-4 days a week	10	13	40 170
	Monthly	3	3	9 270
	Rarely	3	3	9 270
	Never	8	15	46 350
	Can not say	0	0	0

A paid Finnish newspaper is subscribed to my household (print or digital)	Yes	58	78	241 020
	No	41	21	64 890
	Can not say	1	0	0

I tend to buy tabloids	Yes	8	16	49 440
	No	90	82	253 380
	Can not say	2	3	9 270

A paid Finnish magazine is subscribed to my household (print or digital)	Yes	46	63	194 670
	No	52	36	111 240
	Can not say	2	0	0

I tend to buy single copy magazines	Yes	17	26	80 340
	No	81	71	219 390
	Can not say	2	2	6 180

PUUTTUU	PUUTTUU	13	20	61 800
	PUUTTUU	5	5	15 450
	PUUTTUU	7	10	30 900
	PUUTTUU	15	16	49 440
	PUUTTUU	8	7	21 630
	PUUTTUU	7	2	6 180
	PUUTTUU	10	9	27 810
	PUUTTUU	6	5	15 450
	PUUTTUU	9	8	24 720
	PUUTTUU	9	10	30 900
	PUUTTUU	4	7	21 630
	PUUTTUU	5	4	12 360
	PUUTTUU	13	18	55 620
	PUUTTUU	8	12	37 080
	PUUTTUU	13	11	33 990
	PUUTTUU	7	13	40 170
	PUUTTUU	8	4	12 360
	PUUTTUU	3	2	6 180
	PUUTTUU	56	57	176 130
KULUTUSVÄITTÄMÄT
PUUTTUU	PUUTTUU	58	57	176 130
	PUUTTUU	40	42	129 780
	PUUTTUU	2	2	6 180

PUUTTUU	PUUTTUU	87	92	284 280
	PUUTTUU	11	6	18 540
	PUUTTUU	1	1	3 090

PUUTTUU	PUUTTUU	73	84	259 560
	PUUTTUU	25	14	43 260
	PUUTTUU	2	2	6 180

PUUTTUU	PUUTTUU	81	85	262 650
	PUUTTUU	18	14	43 260
	PUUTTUU	2	1	3 090

PUUTTUU	PUUTTUU	57	56	173 040
	PUUTTUU	41	43	132 870
	PUUTTUU	1	1	3 090

PUUTTUU	PUUTTUU	30	27	83 430
	PUUTTUU	63	63	194 670
	PUUTTUU	7	10	30 900

PUUTTUU	PUUTTUU	84	93	287 370
	PUUTTUU	15	6	18 540
	PUUTTUU	1	0	0

PUUTTUU	PUUTTUU	41	41	126 690
	PUUTTUU	57	56	173 040
	PUUTTUU	2	2	6 180

PUUTTUU	PUUTTUU	86	88	271 920
	PUUTTUU	14	12	37 080
	PUUTTUU	1	1	3 090

PUUTTUU	PUUTTUU	30	26	80 340
	PUUTTUU	65	67	207 030
	PUUTTUU	5	6	18 540

PUUTTUU	PUUTTUU	39	41	126 690
	PUUTTUU	60	57	176 130
	PUUTTUU	1	1	3 090

PUUTTUU	PUUTTUU	67	79	244 110
	PUUTTUU	30	18	55 620
	PUUTTUU	3	3	9 270

PUUTTUU	PUUTTUU	67	81	250 290
	PUUTTUU	31	17	52 530
	PUUTTUU	3	3	9 270

PUUTTUU	PUUTTUU	67	65	200 850
	PUUTTUU	30	32	98 880
	PUUTTUU	2	3	9 270

Eeva magazine's reader profile / Source NRS 2023

Attitude towards advertising in different media channels		All 15+ %	Eeva Readers %	Eeva Amount of readers
Attitude towards advertising: Newspapers	Positive	77	80	247 200
	Can not say	4	4	12 360
	Negative	18	17	52 530

Attitude towards advertising: Magazines	Positive	77	81	250 290
	Can not say	5	4	12 360
	Negative	19	15	46 350

Attitude towards advertising: Free and local newspapers	Positive	82	86	265 740
	Can not say	5	5	15 450
	Negative	13	9	27 810

Attitude towards advertising: Newspaper/Magazine websites or applications	Positive	54	47	145 230
	Can not say	8	18	55 620
	Negative	37	35	108 150

Attitude towards advertising: Social media (Facebook, Instagram etc.)	Positive	40	34	105 060
	Can not say	12	25	77 250
	Negative	47	40	123 600

Attitude towards advertising: Blogs	Positive	30	21	64 890
	Can not say	27	44	135 960
	Negative	41	35	108 150

Attitude towards advertising: Newsletters to email	Positive	19	19	58 710
	Can not say	2	4	12 360
	Negative	79	77	237 930

Attitude towards advertising: Other websites	Positive	43	33	101 970
	Can not say	10	19	58 710
	Negative	46	48	148 320

Attitude towards advertising: Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.)	Positive	56	52	160 680
	Can not say	3	3	9 270
	Negative	40	46	142 140

Attitude towards advertising: Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.)	Positive	41	30	92 700
	Can not say	6	11	33 990
	Negative	53	59	182 310

Attitude towards advertising: Home delivered advertisements and catalogues	Positive	69	73	225 570
	Can not say	4	4	12 360
	Negative	28	23	71 070

Attitude towards advertising: Out-of-home advertising	Positive	66	57	176 130
	Can not say	6	11	33 990
	Negative	29	33	101 970

Eeva magazine's reader profile / Source NRS 2023

Reading device and advertising effect		All 15+ %	Eeva Readers %	Eeva Amount of readers
I relax and get inspired by magazines	Agree	77	86	265 740
	Disagree	15	10	30 900
	Can not say	7	5	15 450

I experience pampering moments with magazines	Agree	50	63	194 670
	Disagree	39	28	86 520
	Can not say	10	9	27 810

A professional magazine keeps me up to date on professional matters	Agree	70	69	213 210
	Disagree	17	14	43 260
	Can not say	12	18	55 620

The industry specialty magazine provides information on my hobbies and interests	Agree	81	81	250 290
	Disagree	10	9	27 810
	Can not say	9	10	30 900

Finnish magazines offer reliable comparisons and tests	Agree	68	69	213 210
	Disagree	18	15	46 350
	Can not say	14	16	49 440

Finnish magazines offer reliable product recommendations	Agree	64	66	203 940
	Disagree	21	18	55 620
	Can not say	15	15	46 350

Finnish magazines are of high quality	Agree	81	88	271 920
	Disagree	12	7	21 630
	Can not say	7	5	15 450

I follow important magazines on social media	Agree	32	30	92 700
	Disagree	60	58	179 220
	Can not say	8	11	33 990

I read important magazines from cover to cover	Agree	52	65	200 850
	Disagree	43	31	95 790
	Can not say	5	4	12 360

Ads are part of the content of the magazine	Agree	64	64	197 760
	Disagree	31	33	101 970
	Can not say	5	4	12 360

Ads in magazines make new things familiar	Agree	67	71	219 390
	Disagree	28	25	77 250
	Can not say	6	4	12 360

I have applied for additional information about the journal advertised product, eg. Online	Agree	52	47	145 230
	Disagree	42	47	145 230
	Can not say	6	6	18 540

I have purchased products based on the ad in magazine	Agree	46	52	160 680
	Disagree	49	44	135 960
	Can not say	6	3	9 270

I'm trying out tips or guidelines (like recipes) in magazine ads	Agree	60	70	216 300
	Disagree	35	26	80 340
	Can not say	4	4	12 360

I'm experimenting with product samples in magazines (like food or cosmetics)	Agree	39	50	154 500
	Disagree	55	44	135 960
	Can not say	6	6	18 540

I rely on product recommendations from bloggers and tubers	Agree	21	11	33 990
	Disagree	66	67	207 030
	Can not say	14	22	67 980

Eeva magazine's reader profile / Source NRS 2023

Use of information sources during the purchase process		All 15+ %	Eeva Readers %	Eeva Amount of readers
Searching ideas and tips
Information sources, cars and car purchase	Print magazines	11	14	43 260
	Newspapers	14	24	74 160
	Magazine websites	7	6	18 540
	Newspaper websites	7	7	21 630
	Blogs	2	1	3 090
	Social media	12	8	24 720
	Other websites	42	29	89 610
	Television	10	9	27 810
	Radio	1	1	3 090
	Direct mail	10	14	43 260
	None of the above	40	47	145 230

Information sources, consumer electronics and information technology	Print magazines	15	20	61 800
	Newspapers	19	33	101 970
	Magazine websites	10	9	27 810
	Newspaper websites	9	10	30 900
	Blogs	5	2	6 180
	Social media	23	14	43 260
	Other websites	50	34	105 060
	Television	17	18	55 620
	Radio	3	1	3 090
	Direct mail	36	46	142 140
	None of the above	16	19	58 710

Information sources, beauty care and cosmetics	Print magazines	18	34	105 060
	Newspapers	8	17	52 530
	Magazine websites	9	13	40 170
	Newspaper websites	5	5	15 450
	Blogs	8	5	15 450
	Social media	25	17	52 530
	Other websites	16	16	49 440
	Television	12	17	52 530
	Radio	2	1	3 090
	Direct mail	16	27	83 430
	None of the above	47	34	105 060

Information sources, travel	Print magazines	17	26	80 340
	Newspapers	15	27	83 430
	Magazine websites	10	12	37 080
	Newspaper websites	9	9	27 810
	Blogs	10	6	18 540
	Social media	31	23	71 070
	Other websites	48	40	123 600
	Television	16	18	55 620
	Radio	3	2	6 180
	Direct mail	10	15	46 350
	None of the above	29	29	89 610

Information sources, style and fashion	Print magazines	24	44	135 960
	Newspapers	14	24	74 160
	Magazine websites	12	16	49 440
	Newspaper websites	7	8	24 720
	Blogs	9	6	18 540
	Social media	32	23	71 070
	Other websites	34	31	95 790
	Television	17	20	61 800
	Radio	1	2	6 180
	Direct mail	25	33	101 970
	None of the above	30	20	61 800

Information sources, building and renovating	Print magazines	20	30	92 700
	Newspapers	16	28	86 520
	Magazine websites	9	11	33 990
	Newspaper websites	7	8	24 720
	Blogs	6	3	9 270
	Social media	20	14	43 260
	Other websites	33	24	74 160
	Television	18	20	61 800
	Radio	2	1	3 090
	Direct mail	28	35	108 150
	None of the above	32	34	105 060

Information sources, food, cooking and baking	Print magazines	37	54	166 860
	Newspapers	28	46	142 140
	Magazine websites	20	20	61 800
	Newspaper websites	17	16	49 440
	Blogs	14	9	27 810
	Social media	38	25	77 250
	Other websites	34	27	83 430
	Television	28	30	92 700
	Radio	6	4	12 360
	Direct mail	26	33	101 970
	None of the above	13	8	24 720

Information sources, eyeglasses, contact lenses or sunglasses	Print magazines	7	11	33 990
	Newspapers	12	23	71 070
	Magazine websites	3	4	12 360
	Newspaper websites	5	7	21 630
	Blogs	1	1	3 090
	Social media	10	10	30 900
	Other websites	24	18	55 620
	Television	11	14	43 260
	Radio	2	1	3 090
	Direct mail	17	23	71 070
	None of the above	52	47	145 230

Information sources, decorating and furniture purchases	Print magazines	24	37	114 330
	Newspapers	16	26	80 340
	Magazine websites	11	13	40 170
	Newspaper websites	7	7	21 630
	Blogs	8	4	12 360
	Social media	26	17	52 530
	Other websites	31	24	74 160
	Television	18	20	61 800
	Radio	1	1	3 090
	Direct mail	30	39	120 510
	None of the above	27	22	67 980

Information sources, saving and investing	Print magazines	9	10	30 900
	Newspapers	10	16	49 440
	Magazine websites	6	4	12 360
	Newspaper websites	9	8	24 720
	Blogs	6	3	9 270
	Social media	16	9	27 810
	Other websites	30	20	61 800
	Television	6	8	24 720
	Radio	3	3	9 270
	Direct mail	3	5	15 450
	None of the above	49	56	173 040

Information sources, health and wellbeing products / services	Print magazines	14	25	77 250
	Newspapers	15	26	80 340
	Magazine websites	7	10	30 900
	Newspaper websites	6	7	21 630
	Blogs	5	4	12 360
	Social media	21	18	55 620
	Other websites	37	32	98 880
	Television	12	15	46 350
	Radio	2	2	6 180
	Direct mail	17	25	77 250
	None of the above	38	32	98 880

Information sources, purchase of sportswear, -footwear or -equipment	Print magazines	12	19	58 710
	Newspapers	19	31	95 790
	Magazine websites	7	8	24 720
	Newspaper websites	8	10	30 900
	Blogs	5	2	6 180
	Social media	22	15	46 350
	Other websites	41	30	92 700
	Television	13	14	43 260
	Radio	1	1	3 090
	Direct mail	31	36	111 240
	None of the above	29	29	89 610

Eeva magazine's reader profile / Source NRS 2023

Buyer profile		All 15+ %	Eeva Readers %	Eeva Amount of readers
PUUTTUU	Cars, motor vehicles	26	10	30 900
	Well-being and health	53	74	228 660
	Charity work	14	19	58 710
	Self development	32	31	95 790
	PUUTTUU	15	22	67 980
	PUUTTUU	17	6	18 540
	PUUTTUU	16	26	80 340
	PUUTTUU	27	45	139 050
	PUUTTUU	55	63	194 670
	PUUTTUU	34	37	114 330
	PUUTTUU	32	51	157 590
	PUUTTUU	26	36	111 240
	PUUTTUU	53	58	179 220
	PUUTTUU	10	3	9 270
	PUUTTUU	22	39	120 510
	PUUTTUU	35	46	142 140
	PUUTTUU	30	27	83 430
	PUUTTUU	56	69	213 210
	PUUTTUU	16	5	15 450
	PUUTTUU	40	45	139 050
	PUUTTUU	33	48	148 320
	PUUTTUU	39	29	89 610
	PUUTTUU	40	40	123 600
	PUUTTUU	40	52	160 680
	PUUTTUU	23	17	52 530
	PUUTTUU	31	52	160 680
	PUUTTUU	36	32	98 880
	PUUTTUU	36	37	114 330
	PUUTTUU	46	38	117 420
	PUUTTUU	11	4	12 360
	PUUTTUU	23	8	24 720
	PUUTTUU	33	35	108 150
	PUUTTUU	0	0	0
Purchases made and planned
Purchases in the last 12 months	Furniture and furnishings	42	38	117 420
	Repair and construction products	40	36	111 240
	Domestic appliances	39	40	123 600
	Electronics or IT products	50	39	120 510
	Cars	18	12	37 080
	Clothing and footwear	82	84	259 560
	Eyeglasses, contact lenses or sunglasses	35	41	126 690
	Sports clothing, footwear or equipment	60	52	160 680
	Saving or investing products or services	26	21	64 890
	Cosmetics and beauty products	45	59	182 310
	Mobile phones	31	27	83 430
	Travels	37	35	108 150
	Products and services for health and well-being	58	69	213 210
	None of the above	2	2	6 180

Intentions to purchase within 12 months	Furniture and furnishings	29	22	67 980
	Repair and construction products	36	32	98 880
	Domestic appliances	20	20	61 800
	Electronics or IT products	28	15	46 350
	Cars	14	7	21 630
	Clothing and footwear	65	64	197 760
	Eyeglasses, contact lenses or sunglasses	27	32	98 880
	Sports clothing, footwear or equipment	43	37	114 330
	Saving or investing products or services	22	17	52 530
	Cosmetics and beauty products	36	47	145 230
	Mobile phones	16	13	40 170
	Travels	41	38	117 420
	Products and services for health and well-being	46	58	179 220
	None of the above	7	5	15 450

Planned acquisitions in the househould over the next 2 years	Building a house	3	1	3 090
	Buying an apartment	11	7	21 630
	Home renovation	29	27	83 430
	Buying a car	25	15	46 350
	Buying a boat	3	1	3 090
	None of these	50	60	185 400

Will consider switching over the next 12 months	Bank	7	5	15 450
	Insurance company	10	5	15 450
	electric company	18	14	43 260
	Internet Connection	8	5	15 450
	Phone-subscription	12	8	24 720
	None of the above	47	56	173 040
	Can not say	19	18	55 620

Use of extra money	Magazines, books, movies	17	21	64 890
	Eating, drinking, partying in a restaurant	32	21	64 890
	Exercises and sports equipment	26	16	49 440
	Cultural events (eg. concerts, theater, festivals)	33	43	132 870
	Renovation, interior design	25	27	83 430
	Health services and personal well-being	21	32	98 880
	Travel	40	43	132 870
	Consumer electronics and IT equipment, mobile phones	16	5	15 450
	Clothes, shoes and bags	23	20	61 800
	Home services (cleaning and other housekeeping services)	6	13	40 170
	Car, boat, motorcycle	13	5	15 450
	Cosmetics and beauty care	10	11	33 990
	Saving, investing	46	40	123 600
	Other	8	8	24 720
	There is no extra money left after mandatory expenses	8	9	27 810
	Can not say	3	3	9 270
Planning on buying/doing in the next 12 months

Eeva magazine's reader profile / Source NRS 2023

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