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ELLE

Elle is one of the leading women’s magazines. Features include the latest in fashion
and beauty trends and lifestyle topics. In each issue you’ll find inspiring stories on
style, makeup and culture, as well as striking photo shoots and fascinating interviews.

Magazine's website: www.elle.fi Follow us :

Advertisement sales

Advertisement sales Fokus Media Finland Oy
Contact person Jaana Lindvall-Harki
+358 40 5821416
jaana.lindvall-harki@fokusmedia.fi
Www https://fokusmedia.fi/media/yhteystiedot/

Contact info

Publisher Fokus Media Finland Oy
Visiting address Hämeentie 135 A
00560 Helsinki
Magazine's email toimitus@elle.fi

Circulation or copies

Issues per year 10

Readership

Readership 58 000
Total reach 62 000
How many times read 2,4
Minutes of reading 40 min
Page contacts 56 000 Contacts
Sources KMT 2018

Online audience

Magazine's website http://www.elle.fi

Monthly total unique visitors Source: FIAM – Comscore MMX MP (PC 6+/Mobile 15+)

Toukokuu 2019
100 165
-2.03 %
Huhtikuu 2019
102 239
21.49 %
Maaliskuu 2019
84 151
∞ %
Tammikuu 2019
0
NaN %
Joulukuu 2018
0
-100 %
Marraskuu 2018
16 989
94.81 %
Lokakuu 2018
8 721
-29.86 %
Syyskuu 2018
12 434
∞ %
Elokuu 2018
0
NaN %
Heinäkuu 2018
0
NaN %
Kesäkuu 2018
0
NaN %
Toukokuu 2018
0
NaN %

Monthly page views Source: Comscore MMX MP (PC 6+/Mobile 15+)

Toukokuu 2019
548 000
7.66 %
Huhtikuu 2019
509 000
27.57 %
Maaliskuu 2019
399 000
∞ %
Tammikuu 2019
0
NaN %
Joulukuu 2018
0
-100 %
Marraskuu 2018
93 000
257.69 %
Lokakuu 2018
26 000
-50.94 %
Syyskuu 2018
53 000
∞ %
Elokuu 2018
0
NaN %
Heinäkuu 2018
0
NaN %
Kesäkuu 2018
0
NaN %
Toukokuu 2018
0
NaN %

Timetable

Issue Publishing date Reservation Material Research number Additional info
2 09.01.2019 05.12.2018 Thema: Big beauty issue. Perfect skin and hair colour ideas. Travel trends and tips. Fashion bargains.
3 13.02.2019 21.01.2019 Thema: Revamped issue! Big fashion issue. New spring fashion. Lipstick and makeup.
4 13.03.2019 18.02.2019 Thema: Wellness issue. Workout fashion, sunglasses and spring accessories.
5 10.04.2019 18.03.2019 Thema: Spring celebration issue. Watches, jewellery and new perfumes.
6 08.05.2019 12.04.2019 Thema: Bikinis and swimsuits. Summer dresses and classic accessories. Hair extra.
7 - 8 05.06.2019 13.05.2019 Thema: Best of summer fashion, holiday style. Sandals and summer shoes. Trendy summer food and drink.
9 07.08.2019 15.07.2019 Thema: Autumn’s big fashion issue.
10 04.09.2019 12.08.2019 Thema: Jacket extra. Season’s “it” accessories, watches, jewellery, handbags, shoes, lingerie.
11 16.10.2019 23.09.2019 Thema: Festive fashion. Drink trends.
12 27.11.2019 04.11.2019 Thema: Stylish gifts and a brilliant new year. Year’s best cosmetics.

Advertisement rates

2/1

Position: Not specified

Size including margin: 440 x 285 mm

4-colour price 14300 €

1. aukeama

Position: 1. Spread

Size including margin: 440 x 285 mm

4-colour price 16500 €

Erikoishinnat: Määräpaikat +10%

2/1 premium

Position: Not specified

Size including margin: 440 x 285 mm

4-colour price 16100 €

1/1

Position: Not specified

Size including margin: 220 x 285 mm

4-colour price 7500 €

1/1 takasivu

Position: Back cover

Size including margin: 220 x 250 mm

4-colour price 8800 €

1/2 sivu, pysty

Position: Not specified

Size including margin: 105 x 285 mm

4-colour price 4900 €

1/2 sivu, vaaka

Position: Not specified

Size including margin: 220 x 137 mm

4-colour price 4900 €

Info about inserts

Technical data

Size mm 220 x 285 mm
Bleed mm 5 mm
Printing process Offset
Binding Adhesive binding

Printing house

Printer Kroonpress AS , Viro

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data

Readers: 58 000 / NRS 2018 Download magazine graphs (PDF)

Reader profile All 12+ % ELLE
Readers %
ELLE
Amount of readers
SexWomen519353 940
Men4974 060
Age12-17 y795 220
18-24 y9116 380
25-34 y141810 440
35-44 y14148 120
45-64 y302212 760
65+ y262514 500
ProfessionTop Management431 740
white-collar worker, higher-level13158 700
White-collar worker14179 860
Worker1252 900
Farmer100
Other entrepreneur431 740
Pensioner302916 820
Student, pupil14179 860
Homewife, home dad000
Unemployed442 320
EducationElementary school821 160
Secondary school402615 080
High school9137 540
University395531 900
Native languageFinnish959353 940
Swedish574 060
Decision-maker in grocery purchasesThe respondent395129 580
The respondent and the rest of the family454324 940
An other person in the family1563 480
Size of the household1 pers253620 880
2 pers373218 560
3 pers15126 960
4 pers14116 380
5+ pers995 220
Household income (gross)Below 35 000 € /y263218 560
35 001 - 75 000 € /y413419 720
75 001 - 100 000 € /y1195 220
Over 100 000 € /y684 640
Type of MunicipalityGreater Helsinki194023 200
Turku or Tampere8105 800
Oulu421 160
70 000 - 150 000 inhabitants town13148 120
Urban municipality272212 760
Conurbation1663 480
Countryside1452 900
HousingApartment326235 960
Row house or semi-detached house16126 960
Detached house452313 340
Farm521 160
Something else100
Can not answer100
Ownership of housingOwner-occupied residence746638 280
Rented residence202514 500
Right of residence apartment274 060
Something else11580
Can not answer21580
Number of cars in householdOne car434626 680
Two cars332011 600
Three or more cars1063 480
No car132816 240
Can not answer100
Car was bought new or usedNew283218 560
Used634324 940
Can not answer11580
Actively used bonus cardK-Plussa748046 400
S-etukortti797442 920
PINS452 900
Stockmann112816 240
None of these952 900
Can not answer221 160
Pets in householdCat000
Dog000
Some other pet000
No pets000
Paying for print and digital newspaper or magazine subscription
Print newspaper subscription: only print newspaper is included in the subscriptionI pay myself212313 340
Someone else in household pays151810 440
Someone else pays (friend, employer etc.)331 740
I don't have paid subscription at the moment605531 900
Can not answer221 160
Digital newspaper subscription: only digital newspaper is included in the subscriptionI pay myself784 640
Someone else in household pays5126 960
Someone else pays (friend, employer etc.)231 740
I don't have paid subscription at the moment827543 500
Can not answer421 160
Multisubscription: A print newspaper and its digital contentI pay myself212212 760
Someone else in household pays11179 860
Someone else pays (friend, employer etc.)331 740
I don't have paid subscription at the moment635632 480
Can not answer331 740
Print magazine subscription: only print magazine is included in the subscriptionI pay myself333822 040
Someone else in household pays18148 120
Someone else pays (friend, employer etc.)495 220
I don't have paid subscription at the moment464123 780
Can not answer321 160
Digital magazine subscription: only digital magazine is included in the subscriptionI pay myself252 900
Someone else in household pays221 160
Someone else pays (friend, employer etc.)11580
I don't have paid subscription at the moment908951 620
Can not answer542 320
Print and digital magazine subscription: both print and digital magazine are included in the subscriptionI pay myself122112 180
Someone else in household pays463 480
Someone else pays (friend, employer etc.)11580
I don't have paid subscription at the moment797040 600
Can not answer542 320

ELLE magazine's reader profile / Source NRS 2018

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.