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Erä

Quality-conscious Outdoor Lover

Erä is Finland’s biggest fishing and outdoor magazine. The readers trek, hike, fish and lead an active outdoor life. They can be experienced Lapland wanderers or people who make day trips to the national parks of Southern Finland. The main thing is to enjoy nature and get experiences. Among the readers you will reach the broadest network of amateur fishers in Finland. The readers range from those after giant pikes to leisurely fly-fishers – people who are proud to delight their friends with new fish dishes. On Eralehti.fi outdoor and fishing enthusiasts can find lots of reading of this field: tests, fishing, camping, hiking, just name it.

Magazine's website: www.eralehti.fi Follow us :

Advertisement sales

Advertisement sales Otavamedia Oy
Phone 09 15 661
Fax 09 145 650
Contact person Fredrik Ström
040 575 2535
Fredrik.Strom@otava.fi
Www https://yrityksille.otavamedia.fi/
Advertisement sales Otavamedia Oy
Phone 09 15 661
Fax 09 156 6212
Contact person Leena Hyyryläinen
050 3106792
leena.hyyrylainen@otava.fi
Www https://yrityksille.otavamedia.fi/

Contact info

Publisher Otavamedia Oy
Visiting address Maistraatinportti 1
00240 Helsinki
Phone 09 15 661
Magazine's email fredrik.strom@otava.fi

Circulation or copies

Issues per year 12

Readership

Readership 178 000
Total reach 185 000
How many times read 2,8
Minutes of reading 69 min
Page contacts 314 000 Contacts
Sources KMT s2017/k2018

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 09.01.2019 10.12.2019 17.12.2019 Thema: Välineet talvikalastukseen ja talviretkeilyyn. Tuuleen ja pakkaseen sopivat varusteet. Tutkimus sovittaessa.
2 06.02.2019 11.01.2019 18.01.2019 Thema: Kala18 –kisan satoa. Edelliskauden Erän kalakisaan ilmoitetut suurimmat tai erikoisimmat kalat ja tarinat niiden pyytämisestä. Lisäksi GoExpo- messujen ennakot. Tutkimus sovittaessa.
3 13.03.2019 15.02.2019 22.02.2019 Thema: Opas kevätjäille tai luontoon lähtijälle. Keväisiä retkeilykohteita ja vinkkejä lopputalven pilkkiretkille. Tutkimus sovittaessa.
4 17.04.2019 22.03.2019 29.03.2019 Thema: Kauden varusteuutuudet kalastajalle ja retkeilijälle, GoExpo-messujen parhaat palat. Tutkimus sovittaessa.
5 15.05.2019 12.04.2019 18.04.2019 Thema: Avovesikalaan rannalta tai veneestä. Mielenkiintoisimmat kalaveneuutuudet heittokalastajille tai vetouistelijoille. Tutkimus sovittaessa.
6 12.06.2019 16.05.2019 23.05.2019 Thema: Kesäkalastusnumero: jigispesiaali eri tavoista kalastaa jigillä ja taivasankkurilla varustettujen keulasähkökoneiden vertailu. Tutkimus sovittaessa.
7 10.07.2019 12.06.2019 19.06.2019 Thema: Jokamiehen eräilyä mökillä: kesähaukea virvelillä, ahventa, siikaa ja muikkua verkoilla. Tutkimus sovittaessa.
8 14.08.2019 19.07.2019 26.07.2019 Thema: Retkeily ja vaellus-ekstra: oikeat varusteet ja kohteet syysvaelluksille pohjoiseen tai lähimetsiin. Tutkimus sovittaessa.
9 11.09.2019 16.08.2019 23.08.2019 Thema: Eräelektroniikkanumero:  uudet kaikuluotaimet, navigaattorit sekä eräilijälle sopivat matkapuhelimet ja uudet sovellukset. Alkusyksyn kalastusvinkit. Tutkimus sovittaessa.
10 16.10.2019 20.09.2019 27.09.2019 Thema: Eräruoat ja eräperinne. Maukkaat kalaruokareseptit, sieni- ja marjaherkut. Tutkimus sovittaessa.
11 20.11.2019 25.10.2019 01.11.2019 Thema: Kalastus ja vaelluskohteet Suomen ulkopuolella. Mitä pitää muistaa eräillessä ulkomailla? Tutkimus sovittaessa.
12 18.12.2019 21.11.2019 28.11.2019 Thema: Suuri testinumero: vuoden aikana koekalastetut vieheet, testatut kalastusvälineet ja eräilyvarusteet. Tutkimus sovittaessa.

Advertisement rates

2/1

Position: Not specified

Size including margin: 434 x 280 mm

4-colour price 5040 €

1 1/2

Position: Not specified

Size including margin: 320 x 280 mm

4-colour price 4340 €

1/1

Position: Not specified

Size including margin: 217 x 280 mm

4-colour price 2800 €

1/1

Position: 2. Cover

Size including margin: 217 x 280 mm

4-colour price 3080 €

1/1

Position: 3. Cover

Size including margin: 217 x 280 mm

4-colour price 3080 €

1/1 Takakansi

Position: Back cover

Size including margin: 217 x 255 mm

4-colour price 3080 €

1/2

Position: Not specified

Size including margin: 106 x 280 mm

4-colour price 1900 €

1/2

Position: Not specified

Size including margin: 217 x 138 mm

4-colour price 1900 €

1/4

Position: Not specified

Size including margin: 55 x 280 mm

4-colour price 1400 €

1/4

Position: Not specified

Size including margin: 217 x 68 mm

4-colour price 1400 €

1/4

Position: Not specified

Size including margin: 106 x 138 mm

4-colour price 1400 €

Info about inserts

Technical data

Size mm 217 x 280 mm
Printing area mm 217 x 280 mm
Bleed mm 5 mm
Column width 45 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer Forssa Print , Forssa - Tuotanto

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi - Tekniset tiedot, puh. 040 5747795

Readers: 178 000 / NRS a2017/s2018 Download magazine graphs (PDF)

Reader profile All 12+ % Erä
Readers %
Erä
Amount of readers
SexWomen511933 820
Men4981144 180
Age12-17 y7712 460
18-24 y958 900
25-34 y14916 020
35-44 y141526 700
45-64 y304172 980
65+ y262340 940
ProfessionTop Management347 120
white-collar worker, higher-level131119 580
White-collar worker141221 360
Worker121933 820
Farmer123 560
Other entrepreneur447 120
Pensioner303053 400
Student, pupil13916 020
Homewife, home dad011 780
Unemployed447 120
EducationElementary school7712 460
Secondary school415292 560
High school9712 460
University383053 400
Native languageFinnish9598174 440
Swedish523 560
Decision-maker in grocery purchasesThe respondent403155 180
The respondent and the rest of the family444681 880
An other person in the family162340 940
Size of the household1 pers252239 160
2 pers373969 420
3 pers151628 480
4 pers141424 920
5+ pers91017 800
Household income (gross)Below 35 000 € /y262137 380
35 001 - 75 000 € /y414783 660
75 001 - 100 000 € /y111424 920
Over 100 000 € /y6610 680
Type of MunicipalityGreater Helsinki19916 020
Turku or Tampere8610 680
Oulu435 340
70 000 - 150 000 inhabitants town131323 140
Urban municipality272748 060
Conurbation162035 600
Countryside142239 160
HousingApartment311933 820
Row house or semi-detached house171424 920
Detached house455597 900
Farm5916 020
Something else123 560
Can not answer100
Ownership of housingOwner-occupied residence7581144 180
Rented residence201628 480
Right of residence apartment211 780
Something else123 560
Can not answer111 780
Number of cars in householdOne car453969 420
Two cars324172 980
Three or more cars101323 140
No car13610 680
Can not answer100
Car was bought new or usedNew283053 400
Used6470124 600
Can not answer111 780
Actively used bonus cardK-Plussa7677137 060
S-etukortti7981144 180
PINS658 900
Stockmann13610 680
None of these9814 240
Can not answer211 780
Pets in householdCat171933 820
Dog263562 300
Some other pet6610 680
No pets605496 120
Paying for print and digital newspaper or magazine subscription
Print newspaper subscription: only print newspaper is included in the subscriptionI pay myself283867 640
Someone else in household pays181832 040
Someone else pays (friend, employer etc.)347 120
I don't have paid subscription at the moment514071 200
Can not answer223 560
Digital newspaper subscription: only digital newspaper is included in the subscriptionI pay myself7916 020
Someone else in household pays6610 680
Someone else pays (friend, employer etc.)335 340
I don't have paid subscription at the moment8177137 060
Can not answer358 900
Multisubscription: A print newspaper and its digital contentI pay myself162239 160
Someone else in household pays91017 800
Someone else pays (friend, employer etc.)223 560
I don't have paid subscription at the moment7063112 140
Can not answer358 900
Print magazine subscription: only print magazine is included in the subscriptionI pay myself374376 540
Someone else in household pays181832 040
Someone else pays (friend, employer etc.)447 120
I don't have paid subscription at the moment423765 860
Can not answer235 340
Digital magazine subscription: only digital magazine is included in the subscriptionI pay myself247 120
Someone else in household pays247 120
Someone else pays (friend, employer etc.)111 780
I don't have paid subscription at the moment9085151 300
Can not answer4610 680
Print and digital magazine subscription: both print and digital magazine are included in the subscriptionI pay myself101221 360
Someone else in household pays358 900
Someone else pays (friend, employer etc.)111 780
I don't have paid subscription at the moment8277137 060
Can not answer4712 460

Erä magazine's reader profile / Source NRS a2017/s2018

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.