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Erä

Quality-conscious Outdoor Lover

Erä is Finland’s biggest fishing and outdoor magazine. The readers trek, hike, fish and lead an active outdoor life. They can be experienced Lapland wanderers or people who make day trips to the national parks of Southern Finland. The main thing is to enjoy nature and get experiences. Among the readers you will reach the broadest network of amateur fishers in Finland. The readers range from those after giant pikes to leisurely fly-fishers – people who are proud to delight their friends with new fish dishes. On Eralehti.fi outdoor and fishing enthusiasts can find lots of reading of this field: tests, fishing, camping, hiking, just name it.

Magazine's website: www.eralehti.fi Follow us :

Advertisement sales

Advertisement sales Otavamedia Oy
Phone 09 15 661
Fax 09 145 650
Contact person Fredrik Ström
040 575 2535
Fredrik.Strom@otava.fi
Www https://yrityksille.otavamedia.fi/
Advertisement sales Otavamedia Oy
Phone 09 15 661
Fax 09 156 6212
Contact person Krista Pohjoisaho
050 3461574
krista.pohjoisaho@otava.fi
Www https://yrityksille.otavamedia.fi/

Contact info

Publisher Otavamedia Oy
Visiting address Maistraatinportti 1
00240 Helsinki
Phone 09 15 661
Magazine's email fredrik.strom@otava.fi

Circulation or copies

Issues per year 12

Readership

Readership 161 000
Total reach 172 000
How many times read 2,8
Minutes of reading 67 min
Page contacts 262 000 Contacts
Sources KMT 2018

Online audience

Magazine's website http://www.eralehti.fi

Monthly total unique visitors Source: FIAM – Comscore MMX MP (PC 6+/Mobile 15+)

Huhtikuu 2019
53 937
-2.79 %
Maaliskuu 2019
55 485
14.15 %
Helmikuu 2019
48 608
-25.33 %
Tammikuu 2019
65 101
0.38 %
Joulukuu 2018
64 857
-0.44 %
Marraskuu 2018
65 146
-16.51 %
Lokakuu 2018
78 026
-6.36 %
Syyskuu 2018
83 329
-17.27 %
Elokuu 2018
100 728
9.54 %
Heinäkuu 2018
91 953
∞ %
Kesäkuu 2018
0
-100 %
Toukokuu 2018
55 250
∞ %

Monthly page views Source: Comscore MMX MP (PC 6+/Mobile 15+)

Huhtikuu 2019
131 000
-11.49 %
Maaliskuu 2019
148 000
24.37 %
Helmikuu 2019
119 000
-26.54 %
Tammikuu 2019
162 000
4.52 %
Joulukuu 2018
155 000
-8.82 %
Marraskuu 2018
170 000
-7.1 %
Lokakuu 2018
183 000
-9.85 %
Syyskuu 2018
203 000
-23.68 %
Elokuu 2018
266 000
24.88 %
Heinäkuu 2018
213 000
∞ %
Kesäkuu 2018
0
-100 %
Toukokuu 2018
115 000
∞ %

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 09.01.2019 10.12.2019 17.12.2019 Thema: Välineet talvikalastukseen ja talviretkeilyyn. Tuuleen ja pakkaseen sopivat varusteet. Tutkimus sovittaessa.
2 06.02.2019 11.01.2019 18.01.2019 Thema: Kala18 –kisan satoa. Edelliskauden Erän kalakisaan ilmoitetut suurimmat tai erikoisimmat kalat ja tarinat niiden pyytämisestä. Lisäksi GoExpo- messujen ennakot. Tutkimus sovittaessa.
3 13.03.2019 15.02.2019 22.02.2019 Thema: Opas kevätjäille tai luontoon lähtijälle. Keväisiä retkeilykohteita ja vinkkejä lopputalven pilkkiretkille. Tutkimus sovittaessa.
4 17.04.2019 22.03.2019 29.03.2019 Thema: Kauden varusteuutuudet kalastajalle ja retkeilijälle, GoExpo-messujen parhaat palat. Tutkimus sovittaessa.
5 15.05.2019 12.04.2019 18.04.2019 Thema: Avovesikalaan rannalta tai veneestä. Mielenkiintoisimmat kalaveneuutuudet heittokalastajille tai vetouistelijoille. Tutkimus sovittaessa.
6 12.06.2019 16.05.2019 23.05.2019 Thema: Kesäkalastusnumero: jigispesiaali eri tavoista kalastaa jigillä ja taivasankkurilla varustettujen keulasähkökoneiden vertailu. Tutkimus sovittaessa.
7 10.07.2019 12.06.2019 19.06.2019 Thema: Jokamiehen eräilyä mökillä: kesähaukea virvelillä, ahventa, siikaa ja muikkua verkoilla. Tutkimus sovittaessa.
8 14.08.2019 19.07.2019 26.07.2019 Thema: Retkeily ja vaellus-ekstra: oikeat varusteet ja kohteet syysvaelluksille pohjoiseen tai lähimetsiin. Tutkimus sovittaessa.
9 11.09.2019 16.08.2019 23.08.2019 Thema: Eräelektroniikkanumero:  uudet kaikuluotaimet, navigaattorit sekä eräilijälle sopivat matkapuhelimet ja uudet sovellukset. Alkusyksyn kalastusvinkit. Tutkimus sovittaessa.
10 16.10.2019 20.09.2019 27.09.2019 Thema: Eräruoat ja eräperinne. Maukkaat kalaruokareseptit, sieni- ja marjaherkut. Tutkimus sovittaessa.
11 20.11.2019 25.10.2019 01.11.2019 Thema: Kalastus ja vaelluskohteet Suomen ulkopuolella. Mitä pitää muistaa eräillessä ulkomailla? Tutkimus sovittaessa.
12 18.12.2019 21.11.2019 28.11.2019 Thema: Suuri testinumero: vuoden aikana koekalastetut vieheet, testatut kalastusvälineet ja eräilyvarusteet. Tutkimus sovittaessa.

Advertisement rates

2/1

Position: Not specified

Size including margin: 420 x 275 mm

4-colour price 5040 €

1/1

Position: Not specified

Size including margin: 210 x 275 mm

4-colour price 2800 €

1/1

Position: 2. Cover

Size including margin: 210 x 275 mm

4-colour price 3080 €

1/1

Position: 3. Cover

Size including margin: 210 x 275 mm

4-colour price 3080 €

1/1 Takakansi

Position: Back cover

Size including margin: 210 x 250 mm

4-colour price 3080 €

1/2

Position: Not specified

Size including margin: 102 x 275 mm

4-colour price 1900 €

1/2

Position: Not specified

Size including margin: 210 x 135 mm

4-colour price 1900 €

1/4

Position: Not specified

Size including margin: 49 x 275 mm

4-colour price 1400 €

1/4

Position: Not specified

Size including margin: 210 x 66 mm

4-colour price 1400 €

1/4

Position: Not specified

Size including margin: 102 x 135 mm

4-colour price 1400 €

Info about inserts

Technical data

Size mm 210 x 275 mm
Printing area mm 210 x 275 mm
Bleed mm 5 mm
Column width 45 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer Forssa Print , Forssa - Tuotanto

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi - Tekniset tiedot, puh. 040 5747795

Readers: 161 000 / NRS 2018 Download magazine graphs (PDF)

Reader profile All 12+ % Erä
Readers %
Erä
Amount of readers
SexWomen511828 980
Men4982132 020
Age12-17 y7812 880
18-24 y958 050
25-34 y141117 710
35-44 y141219 320
45-64 y303962 790
65+ y262641 860
ProfessionTop Management434 830
white-collar worker, higher-level131016 100
White-collar worker141117 710
Worker121930 590
Farmer123 220
Other entrepreneur458 050
Pensioner303149 910
Student, pupil141016 100
Homewife, home dad000
Unemployed458 050
EducationElementary school869 660
Secondary school405791 770
High school969 660
University392946 690
Native languageFinnish9598157 780
Swedish523 220
Decision-maker in grocery purchasesThe respondent393251 520
The respondent and the rest of the family454877 280
An other person in the family152032 200
Size of the household1 pers252133 810
2 pers373962 790
3 pers151625 760
4 pers141422 540
5+ pers91016 100
Household income (gross)Below 35 000 € /y262235 420
35 001 - 75 000 € /y414978 890
75 001 - 100 000 € /y111219 320
Over 100 000 € /y669 660
Type of MunicipalityGreater Helsinki19711 270
Turku or Tampere858 050
Oulu469 660
70 000 - 150 000 inhabitants town131625 760
Urban municipality272743 470
Conurbation162032 200
Countryside141930 590
HousingApartment321828 980
Row house or semi-detached house161524 150
Detached house455588 550
Farm5812 880
Something else123 220
Can not answer123 220
Ownership of housingOwner-occupied residence7477123 970
Rented residence201727 370
Right of residence apartment211 610
Something else123 220
Can not answer223 220
Number of cars in householdOne car434166 010
Two cars333861 180
Three or more cars101422 540
No car1369 660
Can not answer123 220
Car was bought new or usedNew283251 520
Used6367107 870
Can not answer111 610
Actively used bonus cardK-Plussa7475120 750
S-etukortti7978125 580
PINS446 440
Stockmann11711 270
None of these9914 490
Can not answer234 830
Pets in householdCat000
Dog000
Some other pet000
No pets000
Paying for print and digital newspaper or magazine subscription
Print newspaper subscription: only print newspaper is included in the subscriptionI pay myself213149 910
Someone else in household pays151727 370
Someone else pays (friend, employer etc.)346 440
I don't have paid subscription at the moment604877 280
Can not answer223 220
Digital newspaper subscription: only digital newspaper is included in the subscriptionI pay myself7914 490
Someone else in household pays558 050
Someone else pays (friend, employer etc.)223 220
I don't have paid subscription at the moment8279127 190
Can not answer446 440
Multisubscription: A print newspaper and its digital contentI pay myself212946 690
Someone else in household pays111117 710
Someone else pays (friend, employer etc.)323 220
I don't have paid subscription at the moment635588 550
Can not answer346 440
Print magazine subscription: only print magazine is included in the subscriptionI pay myself333861 180
Someone else in household pays181625 760
Someone else pays (friend, employer etc.)458 050
I don't have paid subscription at the moment464369 230
Can not answer334 830
Digital magazine subscription: only digital magazine is included in the subscriptionI pay myself234 830
Someone else in household pays234 830
Someone else pays (friend, employer etc.)111 610
I don't have paid subscription at the moment9087140 070
Can not answer558 050
Print and digital magazine subscription: both print and digital magazine are included in the subscriptionI pay myself121320 930
Someone else in household pays446 440
Someone else pays (friend, employer etc.)123 220
I don't have paid subscription at the moment7975120 750
Can not answer569 660

Erä magazine's reader profile / Source NRS 2018

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.