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ET-lehti

Now even more appealing and alluring, ET reaches active mature readers who have the time, the money and the will to invest in their personal wellbeing and that of their loved ones. Our target group has the highest purchasing power index in Finland, meaning that they have both the means and will to consume. ET addresses topics that are important and appeal to its target group, provides peer support, entertains and features many useful facts. Our target group is interested in health and wellbeing, stories and interviews, clothes and style, culture, interior decoration, personal finances and travel, i.e. the entire spectrum of life.

Magazine's website: www.etlehti.fi Follow us :

Advertisement sales

Advertisement sales Sanoma Media Finland Oy
Phone 09 120 5090
Fax 09 120 5999
Email etunimi.sukunimi@sanoma.com
Contact person Sirkka Pulkkinen
09 120 5921
sirkka.pulkkinen@sanoma.com
Www http://media.sanoma.fi/

Contact info

Publisher Sanoma Media Finland Oy
Visiting address Porkkalankatu 20 A
00180 Helsinki
Postal address PL 100
00040 Sanoma
Phone 09 1201
Magazine's email et-lehti@sanoma.com

Circulation or copies

Issues per year 24

Readership

Readership 285 000
Total reach 360 555
How many times read 2,6
Minutes of reading 91 min
Page contacts 596 000 Contacts
Sources KMT s2017/k2018

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 27.12.2018 27.11.2018 30.11.2018 Thema: Weight management. Exercise and eat healthy.
2 16.01.2019 17.12.2018 20.12.2018 Thema: TRAVEL EXTRA. Own euros: insurances. Exotic fruits.
3 30.01.2019 04.01.2019 10.01.2019 Thema: Pension. Natural products.
4 13.02.2019 18.01.2019 24.01.2019 Thema: BIG HEALTH ISSUE. Medicine, health products and services. Living.
5 27.02.2019 01.02.2019 07.02.2019 Thema: Before & after transformation. Wellbeing for the mind and body.
6 13.03.2019 15.02.2019 21.02.2019 Thema: Interior. Home electronics. Allergies.
7 27.03.2019 01.03.2019 07.03.2019 Thema: GARDEN EXTRA. Garden tools and furniture. Eye health. Baking bread.
8 10.04.2019 15.03.2019 21.03.2019 Thema: Easter treats and table setting, wines. Storage spaces. CROSSWORD PACKAGE (8 PAGES)
9 24.04.2019 28.03.2019 02.04.2019 Thema: Pension. Spring parties. Cruise.
10 08.05.2019 10.04.2019 15.04.2019 Thema: Cars and transport.
11 22.05.2019 26.04.2019 02.05.2019 Thema: Take and save photos on your mobile phone. Pets. Domestic travel.
12 05.06.2019 09.05.2019 15.05.2019 Thema: Get your cottage in shape for the summer. Holiday health kit. Sunglasses and accessories.
13 19.06.2019 23.05.2019 29.05.2019 Thema: Midsummer. Relationship and sex. Summer hair. Delicious fish dishes. CROSSWORD PACKAGE (8 PAGES)
14 03.07.2019 06.06.2019 12.06.2019 Thema: Garden. Wellbeing for the mind and body. CROSSWORD PACKAGE (8 PAGES)
15 24.07.2019 28.06.2019 04.07.2019 Thema: Preservation and juices. Build and renovate. CROSSWORD PACKAGE (8 PAGES)
16 14.08.2019 19.07.2019 25.07.2019 Thema: Pension. Oral health. Camper vans and caravans. CROSSWORD PACKAGE (8 EXTRA PAGES)
17 28.08.2019 02.08.2019 08.08.2019 Thema: Harvest. Workouts & exercise equipment.
18 11.09.2019 16.08.2019 22.08.2019 Thema: INTERIOR EXTRA. Furniture and textiles. Lights. Inheritance.
19 25.09.2019 30.08.2019 05.09.2019 Thema: Autumn outdoor fashion. Go to nature. Good sleep and relaxation.
20 09.10.2019 13.09.2019 19.09.2019 Thema: HANDICRAFT EXTRA. Glasses. Vitamins. Information technology purchases.
21 23.10.2019 27.09.2019 03.10.2019 Thema: Books. Accessories. Wild game delicacies. Wines.
22 13.11.2019 18.10.2019 24.10.2019 Thema: BIG PERSONAL FINANCES ISSUE. Saving, investments, insurances. Domestic holiday. Interior and storage.
23 27.11.2019 01.11.2019 07.11.2019 Thema: Lovely pastries. Beauty tips for the holiday season.
24 11.12.2019 14.11.2019 20.11.2019 Thema: Christmas. Long-haul holidays. Interior. CROSSWORD PACKAGE (8 EXTRA PAGES)

Advertisement rates

2/1

Position: Not specified

Size including margin: 460 x 297 mm

4-colour price 13000 €

2/1

Position: First spread

Size including margin: 460 x 297 mm

4-colour price 14953 €

1/2 AU

Position: Not specified

Size including margin: 460 x 146 mm

4-colour price 9406 €

1/1

Position: Not specified

Size including margin: 230 x 297 mm

4-colour price 6500 €

1/1

Position: 2. Cover

Size including margin: 230 x 297 mm

4-colour price 7284 €

1/1

Position: 3. Cover

Size including margin: 230 x 297 mm

4-colour price 7284 €

1/1

Position: Back cover

Size including margin: 230 x 272 mm

4-colour price 7480 €

1/2

Position: Not specified

Size including margin: 112 x 297 mm

4-colour price 4703 €

1/2

Position: Not specified

Size including margin: 230 x 146 mm

4-colour price 4703 €

1/3

Position: Not specified

Size including margin: 76x297 mm

4-colour price 4030 €

1/3

Position: Not specified

Size including margin: 230 x 99 mm

4-colour price 4030 €

1/4

Position: Not specified

Size including margin: 60 x 297 mm

4-colour price 3397 €

1/4

Position: Not specified

Size including margin: 230 x 74 mm

4-colour price 3397 €

1/8

Position: Not specified

4-colour price 1927 €

Info about inserts

Technical data

Size mm 230 x 297 mm
Bleed mm 5 mm
Number of colums 4
Column width 47 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer Printall AS , Tallinna

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi

Readers: 285 000 / NRS a2017/s2018 Download magazine graphs (PDF)

Reader profile All 12+ % ET-lehti
Readers %
ET-lehti
Amount of readers
SexWomen5169196 650
Men493188 350
Age12-17 y712 850
18-24 y900
25-34 y1412 850
35-44 y1425 700
45-64 y302571 250
65+ y2671202 350
ProfessionTop Management312 850
white-collar worker, higher-level13514 250
White-collar worker14822 800
Worker12411 400
Farmer100
Other entrepreneur412 850
Pensioner3076216 600
Student, pupil1312 850
Homewife, home dad000
Unemployed425 700
EducationElementary school71337 050
Secondary school4138108 300
High school9411 400
University3843122 550
Native languageFinnish9599282 150
Swedish512 850
Decision-maker in grocery purchasesThe respondent4049139 650
The respondent and the rest of the family4442119 700
An other person in the family16925 650
Size of the household1 pers252776 950
2 pers3763179 550
3 pers15617 100
4 pers1438 550
5+ pers912 850
Household income (gross)Below 35 000 € /y263188 350
35 001 - 75 000 € /y4150142 500
75 001 - 100 000 € /y11822 800
Over 100 000 € /y6411 400
Type of MunicipalityGreater Helsinki191131 350
Turku or Tampere8514 250
Oulu438 550
70 000 - 150 000 inhabitants town131542 750
Urban municipality273394 050
Conurbation161645 600
Countryside141748 450
HousingApartment312776 950
Row house or semi-detached house171851 300
Detached house4552148 200
Farm538 550
Something else100
Can not answer100
Ownership of housingOwner-occupied residence7588250 800
Rented residence20925 650
Right of residence apartment238 550
Something else112 850
Can not answer100
Number of cars in householdOne car4560171 000
Two cars322982 650
Three or more cars1038 550
No car13822 800
Can not answer100
Car was bought new or usedNew2843122 550
Used6455156 750
Can not answer100
Actively used bonus cardK-Plussa7690256 500
S-etukortti7990256 500
PINS6925 650
Stockmann131439 900
None of these9411 400
Can not answer200
Pets in householdCat17925 650
Dog262159 850
Some other pet625 700
No pets6071202 350
Paying for print and digital newspaper or magazine subscription
Print newspaper subscription: only print newspaper is included in the subscriptionI pay myself2854153 900
Someone else in household pays181851 300
Someone else pays (friend, employer etc.)325 700
I don't have paid subscription at the moment512879 800
Can not answer212 850
Digital newspaper subscription: only digital newspaper is included in the subscriptionI pay myself71028 500
Someone else in household pays6411 400
Someone else pays (friend, employer etc.)312 850
I don't have paid subscription at the moment8182233 700
Can not answer338 550
Multisubscription: A print newspaper and its digital contentI pay myself162982 650
Someone else in household pays9925 650
Someone else pays (friend, employer etc.)212 850
I don't have paid subscription at the moment7060171 000
Can not answer338 550
Print magazine subscription: only print magazine is included in the subscriptionI pay myself3764182 400
Someone else in household pays182057 000
Someone else pays (friend, employer etc.)438 550
I don't have paid subscription at the moment422057 000
Can not answer212 850
Digital magazine subscription: only digital magazine is included in the subscriptionI pay myself238 550
Someone else in household pays225 700
Someone else pays (friend, employer etc.)100
I don't have paid subscription at the moment9091259 350
Can not answer4411 400
Print and digital magazine subscription: both print and digital magazine are included in the subscriptionI pay myself101645 600
Someone else in household pays338 550
Someone else pays (friend, employer etc.)100
I don't have paid subscription at the moment8277219 450
Can not answer4411 400

ET-lehti magazine's reader profile / Source NRS a2017/s2018

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.