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ET-lehti

Now even more appealing and alluring, ET reaches active mature readers who have the time, the money and the will to invest in their personal wellbeing and that of their loved ones. Our target group has the highest purchasing power index in Finland, meaning that they have both the means and will to consume. ET addresses topics that are important and appeal to its target group, provides peer support, entertains and features many useful facts. Our target group is interested in health and wellbeing, stories and interviews, clothes and style, culture, interior decoration, personal finances and travel, i.e. the entire spectrum of life.

Magazine's website: www.etlehti.fi Follow us :

Advertisement sales

Advertisement sales Sanoma Media Finland Oy
Phone 09 120 5090
Fax 09 120 5999
Email etunimi.sukunimi@sanoma.com
Contact person Marja Laulainen
09-1205090
marja.laulainen@sanoma.fi
Www http://media.sanoma.fi/

Contact info

Publisher Sanoma Media Finland Oy
Visiting address Porkkalankatu 20 A
00180 Helsinki
Postal address PL 100
00040 Sanoma
Phone 09 1201
Magazine's email et-lehti@sanoma.com

Circulation or copies

Issues per year 24

Readership

Readership 261 000
Total reach 352 089
How many times read 2,6
Minutes of reading 103 min
Page contacts 493 000 Contacts
Sources KMT 2018

Online audience

Magazine's website http://www.etlehti.fi

Monthly total unique visitors Source: FIAM – Comscore MMX MP (PC 6+/Mobile 15+)

Toukokuu 2019
369 511
4.61 %
Huhtikuu 2019
353 228
-19.29 %
Maaliskuu 2019
437 637
-8.53 %
Helmikuu 2019
478 429
-14.3 %
Tammikuu 2019
558 280
27.63 %
Joulukuu 2018
437 410
0.69 %
Marraskuu 2018
434 429
0.9 %
Lokakuu 2018
430 543
-10.83 %
Syyskuu 2018
482 838
0.78 %
Elokuu 2018
479 088
12.9 %
Heinäkuu 2018
424 351
-8.01 %
Kesäkuu 2018
461 283
-1.15 %

Monthly page views Source: Comscore MMX MP (PC 6+/Mobile 15+)

Toukokuu 2019
1 096 000
39.44 %
Huhtikuu 2019
786 000
-24.78 %
Maaliskuu 2019
1 045 000
-12.33 %
Helmikuu 2019
1 192 000
-24.84 %
Tammikuu 2019
1 586 000
13.37 %
Joulukuu 2018
1 399 000
21.86 %
Marraskuu 2018
1 148 000
5.9 %
Lokakuu 2018
1 084 000
-15.64 %
Syyskuu 2018
1 285 000
12.82 %
Elokuu 2018
1 139 000
13.22 %
Heinäkuu 2018
1 006 000
-8.21 %
Kesäkuu 2018
1 096 000
-3.18 %

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 27.12.2018 27.11.2018 30.11.2018 Thema: Weight management. Exercise and eat healthy.
2 16.01.2019 17.12.2018 20.12.2018 Thema: TRAVEL EXTRA. Own euros: insurances. Exotic fruits.
3 30.01.2019 04.01.2019 10.01.2019 Thema: Pension. Natural products.
4 13.02.2019 18.01.2019 24.01.2019 Thema: BIG HEALTH ISSUE. Medicine, health products and services. Living.
5 27.02.2019 01.02.2019 07.02.2019 Thema: Before & after transformation. Wellbeing for the mind and body.
6 13.03.2019 15.02.2019 21.02.2019 Thema: Interior. Home electronics. Allergies.
7 27.03.2019 01.03.2019 07.03.2019 Thema: GARDEN EXTRA. Garden tools and furniture. Eye health. Baking bread.
8 10.04.2019 15.03.2019 21.03.2019 Thema: Easter treats and table setting, wines. CROSSWORD PACKAGE (8 PAGES)
9 24.04.2019 28.03.2019 02.04.2019 Thema: Pension. Spring parties. Cruise.
10 08.05.2019 10.04.2019 15.04.2019 Thema: Cars and transport.
11 22.05.2019 26.04.2019 02.05.2019 Thema: Take and save photos on your mobile phone. Pets. Domestic travel.
12 05.06.2019 09.05.2019 15.05.2019 Thema: Get your cottage in shape for the summer. Holiday health kit. Sunglasses and accessories.
13 19.06.2019 23.05.2019 29.05.2019 Thema: Midsummer. Relationship and sex. Summer hair. Delicious fish dishes. CROSSWORD PACKAGE (8 PAGES)
14 03.07.2019 06.06.2019 12.06.2019 Thema: Garden. Wellbeing for the mind and body. CROSSWORD PACKAGE (8 PAGES)
15 24.07.2019 28.06.2019 04.07.2019 Thema: Preservation and juices. Build and renovate. CROSSWORD PACKAGE (8 PAGES)
16 14.08.2019 19.07.2019 25.07.2019 Thema: Pension. Oral health. Camper vans and caravans. CROSSWORD PACKAGE (8 EXTRA PAGES)
17 28.08.2019 02.08.2019 08.08.2019 Thema: Harvest. Workouts & exercise equipment.
18 11.09.2019 16.08.2019 22.08.2019 Thema: INTERIOR EXTRA. Furniture and textiles. Lights. Inheritance.
19 25.09.2019 30.08.2019 05.09.2019 Thema: Autumn outdoor fashion. Go to nature. Good sleep and relaxation.
20 09.10.2019 13.09.2019 19.09.2019 Thema: HANDICRAFT EXTRA. Glasses. Vitamins. Information technology purchases.
21 23.10.2019 27.09.2019 03.10.2019 Thema: Books. Accessories. Wild game delicacies. Wines.
22 13.11.2019 18.10.2019 24.10.2019 Thema: BIG PERSONAL FINANCES ISSUE. Saving, investments, insurances. Domestic holiday. Interior and storage.
23 27.11.2019 01.11.2019 07.11.2019 Thema: Lovely pastries. Beauty tips for the holiday season.
24 11.12.2019 14.11.2019 20.11.2019 Thema: Christmas. Long-haul holidays. Interior. CROSSWORD PACKAGE (8 EXTRA PAGES)

Advertisement rates

2/1

Position: Not specified

Size including margin: 460 x 297 mm

4-colour price 13000 €

2/1

Position: First spread

Size including margin: 460 x 297 mm

4-colour price 14953 €

1/2 AU

Position: Not specified

Size including margin: 460 x 146 mm

4-colour price 9406 €

1/1

Position: Not specified

Size including margin: 230 x 297 mm

4-colour price 6500 €

1/1

Position: 2. Cover

Size including margin: 230 x 297 mm

4-colour price 7284 €

1/1

Position: 3. Cover

Size including margin: 230 x 297 mm

4-colour price 7284 €

1/1

Position: Back cover

Size including margin: 230 x 272 mm

4-colour price 7480 €

1/2

Position: Not specified

Size including margin: 112 x 297 mm

4-colour price 4703 €

1/2

Position: Not specified

Size including margin: 230 x 146 mm

4-colour price 4703 €

1/3

Position: Not specified

Size including margin: 76x297 mm

4-colour price 4030 €

1/3

Position: Not specified

Size including margin: 230 x 99 mm

4-colour price 4030 €

1/4

Position: Not specified

Size including margin: 60 x 297 mm

4-colour price 3397 €

1/4

Position: Not specified

Size including margin: 230 x 74 mm

4-colour price 3397 €

1/8

Position: Not specified

4-colour price 1927 €

Info about inserts

Technical data

Size mm 230 x 297 mm
Bleed mm 5 mm
Number of colums 4
Column width 47 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer Printall AS , Tallinna

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi

Readers: 261 000 / NRS 2018 Download magazine graphs (PDF)

Reader profile All 12+ % ET-lehti
Readers %
ET-lehti
Amount of readers
SexWomen5174193 140
Men492667 860
Age12-17 y712 610
18-24 y900
25-34 y1412 610
35-44 y1425 220
45-64 y302462 640
65+ y2672187 920
ProfessionTop Management412 610
white-collar worker, higher-level13513 050
White-collar worker14718 270
Worker12410 440
Farmer100
Other entrepreneur412 610
Pensioner3077200 970
Student, pupil1412 610
Homewife, home dad000
Unemployed437 830
EducationElementary school81436 540
Secondary school4046120 060
High school9410 440
University393591 350
Native languageFinnish95100261 000
Swedish500
Decision-maker in grocery purchasesThe respondent3948125 280
The respondent and the rest of the family4543112 230
An other person in the family15820 880
Size of the household1 pers252873 080
2 pers3760156 600
3 pers15820 880
4 pers1437 830
5+ pers912 610
Household income (gross)Below 35 000 € /y263386 130
35 001 - 75 000 € /y4146120 060
75 001 - 100 000 € /y11923 490
Over 100 000 € /y625 220
Type of MunicipalityGreater Helsinki191333 930
Turku or Tampere8513 050
Oulu4410 440
70 000 - 150 000 inhabitants town131539 150
Urban municipality273180 910
Conurbation161744 370
Countryside141539 150
HousingApartment322667 860
Row house or semi-detached house161641 760
Detached house4550130 500
Farm5615 660
Something else100
Can not answer125 220
Ownership of housingOwner-occupied residence7487227 070
Rented residence20820 880
Right of residence apartment225 220
Something else112 610
Can not answer237 830
Number of cars in householdOne car4358151 380
Two cars332770 470
Three or more cars10410 440
No car13923 490
Can not answer125 220
Car was bought new or usedNew283693 960
Used6359153 990
Can not answer100
Actively used bonus cardK-Plussa7487227 070
S-etukortti7987227 070
PINS4513 050
Stockmann111128 710
None of these925 220
Can not answer225 220
Pets in householdCat000
Dog000
Some other pet000
No pets000
Paying for print and digital newspaper or magazine subscription
Print newspaper subscription: only print newspaper is included in the subscriptionI pay myself2143112 230
Someone else in household pays151744 370
Someone else pays (friend, employer etc.)325 220
I don't have paid subscription at the moment6039101 790
Can not answer212 610
Digital newspaper subscription: only digital newspaper is included in the subscriptionI pay myself71128 710
Someone else in household pays5410 440
Someone else pays (friend, employer etc.)212 610
I don't have paid subscription at the moment8280208 800
Can not answer4513 050
Multisubscription: A print newspaper and its digital contentI pay myself213386 130
Someone else in household pays111128 710
Someone else pays (friend, employer etc.)312 610
I don't have paid subscription at the moment6352135 720
Can not answer337 830
Print magazine subscription: only print magazine is included in the subscriptionI pay myself3355143 550
Someone else in household pays182462 640
Someone else pays (friend, employer etc.)425 220
I don't have paid subscription at the moment462462 640
Can not answer325 220
Digital magazine subscription: only digital magazine is included in the subscriptionI pay myself237 830
Someone else in household pays212 610
Someone else pays (friend, employer etc.)100
I don't have paid subscription at the moment9087227 070
Can not answer5923 490
Print and digital magazine subscription: both print and digital magazine are included in the subscriptionI pay myself121949 590
Someone else in household pays425 220
Someone else pays (friend, employer etc.)100
I don't have paid subscription at the moment7973190 530
Can not answer5615 660

ET-lehti magazine's reader profile / Source NRS 2018

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.