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ET-Terveys

Focusing on the health and wellbeing of the 55+ age group, ET Terveys not only provides strong peer support, but also a wide range of advisory content: wellbeing tips, workout instructions, guidelines for healthier nutrition and suggestions for small lifestyle changes form the core content of the magazine. Personal wellbeing and that of loved ones is close to our readers’ hearts, and they enjoy reading about novelties, new products and wellness tips.

Magazine's website: etlehti.fi

Advertisement sales

Advertisement sales Sanoma Media Finland Oy
Phone 09 120 5090
Fax 09 120 5999
Email etunimi.sukunimi@sanoma.com
Contact person Marja Laulainen
09-1205090
marja.laulainen@sanoma.fi
Contact person Marja Laulainen
09-1205090
marja.laulainen@sanoma.fi

Contact info

Publisher Sanoma Media Finland Oy
Visiting address Porkkalankatu 20 A
00180 Helsinki
Postal address PL 100
00040 Sanoma
Phone 09 1201
Magazine's email et-lehti@sanoma.com

Circulation or copies

Issues per year 10

Readership

Readership 219 000
How many times read
Minutes of reading 50 min
Page contacts 275 000 Contacts
Sources KMT 2018

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 02.01.2019 04.12.2018 10.12.2018 Thema: Weight management, nutrition, fitness holidays, work out with a personal trainer
2 06.02.2019 14.01.2019 17.01.2019 Thema: Sleep and sleeping, new healthy foods, pharmacy cosmetics, cosmetic surgery, menopause
3 20.03.2019 25.02.2019 28.02.2019 Thema: Allergies, nutritional supplements, oral health, sporting gear, weight management
4 17.04.2019 25.03.2019 28.03.2019 Thema: Natural products, pain relief, healthy nutrition, blood pressure
5 29.05.2019 06.05.2019 09.05.2019 Thema: Protect yourself from the sun, update your summer cottage health kit
6 10.07.2019 14.06.2019 19.06.2019 Thema: Summer cosmetics, golf and other summer sports and exercise, healthy nutrition
7 07.08.2019 15.07.2019 18.07.2019 Thema: Training shoes, healthy snacks, skin care, weight management
8 18.09.2019 26.08.2019 29.08.2019 Thema: New fitness clothing and health electronics, vitamins, health books, changes in health care
9 30.10.2019 07.10.2019 10.10.2019 Thema: Eye health & glasses, exerciser's diet, moisturizing creams
10 20.11.2019 28.10.2019 31.10.2019 Thema: Pampering gifts, healthy winter foods, ski equipment, avoid the flu

Advertisement rates

2/1

Position: Not specified

Size including margin: 460 x 297 mm

4-colour price 7900 €

1/1

Position: Not specified

Size including margin: 230 x 272 mm

4-colour price 3950 €

1/1

Position: Back cover

Size including margin: 230 x 272 mm

4-colour price 4514 €

1/2

Position: Not specified

Size including margin: 112 x 297 mm

4-colour price 2821 €

1/2

Position: Not specified

Size including margin: 230 x 146 mm

4-colour price 2821 €

1/3

Position: Not specified

Size including margin: 76x297 mm

4-colour price 2449 €

1/3

Position: Not specified

Size including margin: 230 x 99 mm

4-colour price 2449 €

1/4

Position: Not specified

Size including margin: 230 x 74 mm

4-colour price 2031 €

Info about inserts

Technical data

Size mm 230 x 297 mm
Printing process Offset
Binding Adhesive binding

Printing house

Printer Kroonpress AS , Viro

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data

Readers: 219 000 / NRS 2018 Download magazine graphs (PDF)

Reader profile All 12+ % ET-Terveys
Readers %
ET-Terveys
Amount of readers
SexWomen5176166 440
Men492452 560
Age12-17 y736 570
18-24 y936 570
25-34 y1436 570
35-44 y1448 760
45-64 y303065 700
65+ y2657124 830
ProfessionTop Management424 380
white-collar worker, higher-level13715 330
White-collar worker141124 090
Worker12613 140
Farmer100
Other entrepreneur424 380
Pensioner3059129 210
Student, pupil14510 950
Homewife, home dad000
Unemployed4510 950
EducationElementary school8817 520
Secondary school4049107 310
High school9510 950
University393781 030
Native languageFinnish9599216 810
Swedish512 190
Decision-maker in grocery purchasesThe respondent3950109 500
The respondent and the rest of the family454291 980
An other person in the family15715 330
Size of the household1 pers252963 510
2 pers3749107 310
3 pers151226 280
4 pers14613 140
5+ pers948 760
Household income (gross)Below 35 000 € /y263474 460
35 001 - 75 000 € /y414291 980
75 001 - 100 000 € /y11919 710
Over 100 000 € /y636 570
Type of MunicipalityGreater Helsinki191635 040
Turku or Tampere8715 330
Oulu4510 950
70 000 - 150 000 inhabitants town131635 040
Urban municipality272861 320
Conurbation161328 470
Countryside141532 850
HousingApartment323474 460
Row house or semi-detached house161532 850
Detached house454291 980
Farm5510 950
Something else112 190
Can not answer124 380
Ownership of housingOwner-occupied residence7481177 390
Rented residence201226 280
Right of residence apartment236 570
Something else112 190
Can not answer236 570
Number of cars in householdOne car4353116 070
Two cars332554 750
Three or more cars10613 140
No car131532 850
Can not answer124 380
Car was bought new or usedNew283474 460
Used6355120 450
Can not answer112 190
Actively used bonus cardK-Plussa7485186 150
S-etukortti7985186 150
PINS4510 950
Stockmann111226 280
None of these936 570
Can not answer236 570
Pets in householdCat000
Dog000
Some other pet000
No pets000
Paying for print and digital newspaper or magazine subscription
Print newspaper subscription: only print newspaper is included in the subscriptionI pay myself213985 410
Someone else in household pays151737 230
Someone else pays (friend, employer etc.)336 570
I don't have paid subscription at the moment603985 410
Can not answer236 570
Digital newspaper subscription: only digital newspaper is included in the subscriptionI pay myself7919 710
Someone else in household pays548 760
Someone else pays (friend, employer etc.)212 190
I don't have paid subscription at the moment8280175 200
Can not answer4510 950
Multisubscription: A print newspaper and its digital contentI pay myself213270 080
Someone else in household pays111226 280
Someone else pays (friend, employer etc.)312 190
I don't have paid subscription at the moment6351111 690
Can not answer348 760
Print magazine subscription: only print magazine is included in the subscriptionI pay myself3347102 930
Someone else in household pays182043 800
Someone else pays (friend, employer etc.)436 570
I don't have paid subscription at the moment463167 890
Can not answer348 760
Digital magazine subscription: only digital magazine is included in the subscriptionI pay myself2510 950
Someone else in household pays212 190
Someone else pays (friend, employer etc.)100
I don't have paid subscription at the moment9084183 960
Can not answer51021 900
Print and digital magazine subscription: both print and digital magazine are included in the subscriptionI pay myself122145 990
Someone else in household pays436 570
Someone else pays (friend, employer etc.)100
I don't have paid subscription at the moment7969151 110
Can not answer5715 330

ET-Terveys magazine's reader profile / Source NRS 2018

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.