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ET Terveys

Focusing on the health and wellbeing of the 60+ age group, ET Terveys not only provides strong peer support, but also a wide range of advisory content: wellbeing tips, workout instructions, guidelines for healthier nutrition and suggestions for small lifestyle changes form the core content of the magazine. Personal wellbeing and that of loved ones is close to our readers’ hearts, and they enjoy reading about novelties, new products and wellness tips.

Magazine's website: etlehti.fi/et-terveys

Advertisement sales

Advertisement sales Sanoma Media Finland Oy
Phone +358 9 1201
Email yrityspalvelu@sanoma.fi
Contact person Mediamyynti Sanoma B2B
yrityspalvelu@sanoma.fi

Contact info

Publisher Sanoma Media Finland Oy
Visiting address Töölönlahdenkatu2
00100 Helsinki
Postal address PL 20
00089 Sanoma
Phone +358 9 1201
Magazine's email et-lehti@sanoma.com
Toimituspäällikkö Kaarina Palletvuori
Päätoimittaja Päivi Virkkunen

Circulation or copies

Issues per year 10

Readership

Readership 137 000
Total reach 164 000
How many times read 2.2
Minutes of reading 69 min
Sources KMT 2023

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 03.01.2024 05.12.2023 08.12.2023 Theme: Towards feeling lighter. New series: home gym classes. New series: ready meals in the test.
2 07.02.2024 15.01.2024 17.01.2024 Theme: Relieve shortness of breath and identify the causes. Working hands. Natural remedies.
3 06.03.2024 12.02.2024 14.02.2024 Theme: ANNIVERSARY NUMBER 10 YEARS. Factors of happiness – here's how to strengthen them. Strong back. The effect of hormones on health.
4 10.04.2024 14.03.2024 18.03.2024 Theme: Get rid of fatty liver. 10 important tips for travelers: vaccinations, insurance, travel pharmacy. The best nature destinations in Estonia. Painless low back.
5 22.05.2024 25.04.2024 29.04.2024 Theme: Fitness course for the summer – walking classes. Exercise your legs to be strong. Suddenly, alone: divorced and widowed tell.
6 19.06.2024 27.05.2024 29.05.2024 Theme: Tackle swelling, lighten the burden on the heart. Painless hip. 10 things that are good for the brain (food/nutrition).
7 07.08.2024 15.07.2024 17.07.2024 Theme: Get your intestines and stomach in order. Better memory - easy exercise to help. Ready meals in the test.
8 04.09.2024 12.08.2024 14.08.2024 Theme: Stretch the joints. Drug-free pain management. Are you getting enough protein - 10 tips.
9 16.10.2024 23.09.2024 25.09.2024 Theme: Vitamin extra: increases immunity. New treatments for cancer.
10 20.11.2024 28.10.2024 30.10.2024 Theme: Eye health: cataracts, dry eyes, tired gaze. This is how emotions affect health.

Advertisement rates

2/1

Position: Not specified

Size including margin: 460 x 297 mm

4-colour price 10556 €

2/1

Position: First spread

Size including margin: 460 x 297 mm

4-colour price 12140 €

1/1

Position: Not specified

Size including margin: 230 x 297 mm

4-colour price 5278 €

1/1

Position: 2. Cover

Size including margin: 230 x 297 mm

4-colour price 5806 €

1/1

Position: 3. Cover

Size including margin: 230 x 297 mm

4-colour price 5806 €

1/1

Position: Back cover

Size including margin: 230 x 272 mm

4-colour price 6320 €

1/2

Position: Not specified

Size including margin: 112 x 297 mm

4-colour price 3769 €

1/2

Position: Not specified

Size including margin: 230 x 146 mm

4-colour price 3769 €

1/3

Position: Not specified

Size including margin: 76 x 297 mm

4-colour price 3272 €

1/3

Position: Not specified

Size including margin: 230 x 99 mm

4-colour price 3272 €

1/4

Position: Not specified

Size including margin: 60 x 297 mm

4-colour price 2714 €

1/4

Position: Not specified

Size including margin: 230 x 74 mm

4-colour price 2714 €

1/4

Position: Not specified

Size including margin: 112 x 146 mm

4-colour price 2714 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm 230 x 297 mm
Bleed mm 5 mm
Printing process Offset
Binding Adhesive binding

Printing house

Printer Printall AS , Tallinna

 

Technical info / material

Ad material delivery Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä.
Technical data Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Liimasidotuissa tuotteissa on otettava huomioon selän vaikutus aukeaman yli menevissä teksteissä. Normaalitapauksessa 6 + 6 mm vara riittää. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineisto-ja-varaustiedot/printtimainonnan-aineisto-ohjeet.

Readers: 137 000 / KMT 2023 Download magazine graphs (PDF)

Reader profile All 15+ % ET Terveys
Readers %
ET Terveys
Amount of readers
Readership (KMT 2023) 137 000
Total reach 164 000
SexWomen5175102 750
Men492534 250
Native languageFinnish9598134 260
Swedish522 740
Age15-24 y1322 740
25-34 y1411 370
35-44 y1411 370
45-54 y1479 590
55-64 y161520 550
65+ y2974101 380
Gender + ageFemale 15-29 years1011 370
Female 30-49 years1445 480
Female 50+ years287197 270
Male 15-29 years1011 370
Male 30-49 years1411 370
Male 50+ years242331 510
Household positionLives at home with parents711 370
Lives alone283345 210
Lives with spouse375372 610
Lives with spouse and children24912 330
Single parent211 370
Other322 740
Grandchildren under 18 years of ageYes213852 060
No385879 460
No answer (under 45 year olds)4145 480
ProfessionTop Management422 740
white-collar worker, higher-level1656 850
White-collar worker1268 220
Worker1022 740
Farmer100
Other entrepreneur311 370
Pensioner3177105 490
Student, pupil1111 370
Homewife, home dad000
Unemployed211 370
Other622 740
No answer322 740
EducationElementary school51216 440
Secondary school7810 960
Vocational283142 470
High school141013 700
University of Applied Sciences191317 810
University272331 510
Something else234 110
Size of the household1 pers283547 950
2 pers385575 350
3 pers1468 220
4 pers1234 110
5+ pers711 370
Household income (gross)Below 20 000 € /y11810 960
20 000 - 35 000 € /y193041 100
35 001 - 50 000 € /y202736 990
50 001 - 85 000 € /y221621 920
85 001 - 100 000 € /y734 110
Over 100 000 € /y945 480
Don't want to tell5810 960
Can't say / No answer722 740
Decision-maker in grocery purchasesYes9396131 520
Don't know734 110
Can not say111 370
HousingApartment323547 950
Row house or semi-detached house151419 180
Detached house474561 650
Farm468 220
Something else111 370
Can not say000
Ownership of housingOwner-occupied residence7686117 820
Rented residence201013 700
Right of residence apartment234 110
Something else100
Can not say100
Cottage or holiday home in regular useYes404561 650
No595473 980
Can not say111 370
Using AdBlocker or similar applicationYes1968 220
No7687119 190
Can not say579 590
Number of cars in householdOne car455473 980
Two cars322939 730
Three or more cars1056 850
No car141216 440
PUUTTUUPUUTTUU223142 470
PUUTTUU675575 350
PUUTTUU411 370
PUUTTUU868 220
PUUTTUU211 370
PUUTTUU81115 070
PUUTTUU579 590
Advertising ban at the door / mailboxYes241317 810
No7687119 190
Can not say100
lifecycleIn paid job, entrepreneur, freelancer, farmer521926 030
Temporarily absent (= time off from work, care or study, maternity leave)111 370
Retired3177105 490
Unemployed / laid off211 370
Schoolboy or student1111 370
Housewife or father000
In the military or performing civilian service000
Other111 370
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes25912 330
No25912 330
Can't say / No answer5082112 340
Health services used in the householdPublic health services8591124 670
Employer - funded health care services491824 660
Private, self-funded healthcare services395473 980
Private health insurance services22912 330
No health care100
Can not say100
Type of municipality (7 class)Greater Helsinki191520 550
Turku or Tampere8810 960
Oulu434 110
70 000 - 150 000 inhabitants town131723 290
Urban municipality272838 360
Conurbation161520 550
Countryside131419 180
Pets in householdCat171216 440
Dog261621 920
Some other pet545 480
No pets597197 270
Family with kidsYes32810 960
No6892126 040
Use of glasses or contact lensesYes6787119 190
No331317 810
How often different content is read
The frequency of reading: Print magazinesDaily154054 800
5-6 days a week468 220
1-4 days a week263446 580
Monthly241216 440
Rarely2379 590
Never700
Can not say100
The frequency of reading: Magazine content in digital formatDaily212027 400
5-6 days a week545 480
1-4 days a week191419 180
Monthly151216 440
Rarely242331 510
Never142534 250
Can not say111 370
The frequency of reading: Print newspapers or afternoon papersDaily306284 940
5-6 days a week479 590
1-4 days a week231926 030
Monthly1368 220
Rarely2156 850
Never711 370
Can not say100
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily544865 760
5-6 days a week9810 960
1-4 days a week161216 440
Monthly656 850
Rarely91520 550
Never61216 440
Can not say000
The frequency of reading: Free and free delivery newspapersDaily51013 700
5-6 days a week456 850
1-4 days a week445980 830
Monthly171216 440
Rarely201013 700
Never934 110
Can not say100
The frequency of watching: Free online TV servicesDaily152027 400
5-6 days a week91115 070
1-4 days a week302432 880
Monthly231824 660
Rarely151419 180
Never71317 810
Can not say111 370
The frequency of watching: Pay TV and streaming servicesDaily161115 070
5-6 days a week1034 110
1-4 days a week221419 180
Monthly1056 850
Rarely11912 330
Never315879 460
Can not say000
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily4575102 750
5-6 days a week9810 960
1-4 days a week19810 960
Monthly1145 480
Rarely1234 110
Never311 370
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily355169 870
5-6 days a week121216 440
1-4 days a week221621 920
Monthly1168 220
Rarely1268 220
Never7912 330
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily224257 540
5-6 days a week7912 330
1-4 days a week161621 920
Monthly1379 590
Rarely261723 290
Never16912 330
Can not say111 370
The frequency of listening: Programs of commercial radio channelsDaily161317 810
5-6 days a week1068 220
1-4 days a week211419 180
Monthly141115 070
Rarely212635 620
Never162838 360
Can not say122 740
The frequency of listening: PodcastsDaily411 370
5-6 days a week322 740
1-4 days a week934 110
Monthly1368 220
Rarely282230 140
Never416183 570
Can not say256 850
User frequency and following: Social mediaDaily574358 910
5-6 days a week7810 960
1-4 days a week8810 960
Monthly322 740
Rarely668 220
Never193243 840
Can not say000
User frequency and following: Bloggers, YouTubers, or social media influencersDaily1368 220
5-6 days a week511 370
1-4 days a week1145 480
Monthly868 220
Rarely222128 770
Never406183 570
Can not say111 370
User frequency: Instant messaging Daily685068 500
5-6 days a week91013 700
1-4 days a week101216 440
Monthly345 480
Rarely356 850
Never81824 660
Can not say000
A paid Finnish newspaper is subscribed to my household (print or digital)Yes5881110 970
No411926 030
Can not say100
I tend to buy tabloidsYes81824 660
No9079108 230
Can not say234 110
A paid Finnish magazine is subscribed to my household (print or digital)Yes466589 050
No523547 950
Can not say200
I tend to buy single copy magazinesYes172736 990
No817197 270
Can not say222 740
PUUTTUUPUUTTUU131926 030
PUUTTUU556 850
PUUTTUU71013 700
PUUTTUU151723 290
PUUTTUU868 220
PUUTTUU734 110
PUUTTUU101013 700
PUUTTUU656 850
PUUTTUU9810 960
PUUTTUU91013 700
PUUTTUU468 220
PUUTTUU534 110
PUUTTUU131926 030
PUUTTUU81216 440
PUUTTUU131216 440
PUUTTUU71216 440
PUUTTUU868 220
PUUTTUU322 740
PUUTTUU565778 090
KULUTUSVÄITTÄMÄT
PUUTTUUPUUTTUU585473 980
PUUTTUU404358 910
PUUTTUU222 740
PUUTTUUPUUTTUU8793127 410
PUUTTUU1168 220
PUUTTUU111 370
PUUTTUUPUUTTUU7382112 340
PUUTTUU251621 920
PUUTTUU222 740
PUUTTUUPUUTTUU8185116 450
PUUTTUU181419 180
PUUTTUU211 370
PUUTTUUPUUTTUU575980 830
PUUTTUU414054 800
PUUTTUU111 370
PUUTTUUPUUTTUU302939 730
PUUTTUU636386 310
PUUTTUU7810 960
PUUTTUUPUUTTUU8494128 780
PUUTTUU1556 850
PUUTTUU100
PUUTTUUPUUTTUU414257 540
PUUTTUU575575 350
PUUTTUU234 110
PUUTTUUPUUTTUU8686117 820
PUUTTUU141317 810
PUUTTUU111 370
PUUTTUUPUUTTUU302635 620
PUUTTUU656994 530
PUUTTUU556 850
PUUTTUUPUUTTUU394257 540
PUUTTUU605575 350
PUUTTUU122 740
PUUTTUUPUUTTUU6780109 600
PUUTTUU301520 550
PUUTTUU345 480
PUUTTUUPUUTTUU6780109 600
PUUTTUU311824 660
PUUTTUU334 110
PUUTTUUPUUTTUU676791 790
PUUTTUU303041 100
PUUTTUU234 110

ET Terveys magazine's reader profile / Source NRS 2023

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.