Finnish Magazine Rate Cards

Golflehti

Golflehti is Finland’s biggest exercise and sports magazine that golf enthusiasts enjoy reading. The magazine is read very actively, and its advertisements have a high awareness rate. Golflehti’s readers have purchasing power and are well-educated. A typical readers is an executive or senior officer, who is often in charge of purchases in the company they represent. He is also engaged in a variety of other activities.

Contact info
Media info
Timetable
Advertisement rates
Technical info
NRS Facts

Advertisement sales

Advertisement sales	Otavamedia Oy
Phone	+358 9 15 661
Contact person	Mediamyynti Otavamedia yrityspalvelu@otavamedia.fi
Www	https://yrityksille.otavamedia.fi/

Contact info

Publisher	Otavamedia Oy
Visiting address	Uudenmaankatu 10 00120 Helsinki
Phone	+358 9 15 661
Päätoimittaja	Jere Jaakkola

Circulation or copies

Issues per year	4

Readership

Readership	153 000
Total reach	167 000
How many times read	1.8
Minutes of reading	47 min
Sources	KMT 2023

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue	Publishing date	Reservation	Material	Research number	Additional info
1	06.03.2024	02.02.2024	14.02.2024		Theme: Instruments and equipment.
2	08.05.2024	05.04.2024	17.04.2024		Theme: Domestic golf summer.
3	26.06.2024	24.05.2024	05.06.2024		Theme: Golf tourism.
4	23.10.2024	20.09.2024	02.10.2024		Theme: Winter training, many forms of golf.

Advertisement rates

2/1

Position: Not specified

Size including margin: 434 x 280 mm

4-colour price 9950 €

2/1

Position: 1. Spread

Size including margin: 434 x 280 mm

4-colour price 10560 €

2/1

Position: 2. Spread

Size including margin: 434 x 280 mm

4-colour price 10560 €

1/1

Position: Not specified

Size including margin: 217 x 280 mm

4-colour price 5940 €

1/1

Position: 2. Cover

Size including margin: 217 x 280 mm

4-colour price 6900 €

1/1

Position: 3. Cover

Size including margin: 217 x 280 mm

4-colour price 6900 €

takakansi

Position: Back cover

Size including margin: 217 x 250 mm

4-colour price 6900 €

1/2

Position: Not specified

Size including margin: 106 x 280 mm

4-colour price 3670 €

1/2

Position: Not specified

Size including margin: 217 x 138 mm

4-colour price 3670 €

1/4

Position: Not specified

Size including margin: 42 x 250 mm

4-colour price 2140 €

1/4

Position: Not specified

Size including margin: 195 x 57 mm

4-colour price 2140 €

1/4

Position: Not specified

Size including margin: 95 x 125 mm

4-colour price 2140 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm	217 x 280 mm
Bleed mm	4 mm
Printing process	Offset
Binding	Adhesive binding

Printing house

Printer	PunaMusta Oy , Esko Aaltosen katu, Forssa

Technical info / material

Ad material delivery	Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.
Technical data	yrityksille.otavamedia.fi/tekniset tiedot ja hinnat

Readers: 153 000 / KMT 2023 Download magazine graphs (PDF)

Reader profile
Attitude towards advertising
Reading habits and advertising effects
Purchase process
Buyer profile

Reader profile		All 15+ %	Golflehti Readers %	Golflehti Amount of readers
Readership (KMT 2023)	153 000
Total reach	167 000
Sex	Women	51	39	59 670
Sex	Men	49	61	93 330

Native language	Finnish	95	96	146 880
Native language	Swedish	5	4	6 120

Age	15-24 y	13	7	10 710
	25-34 y	14	14	21 420
	35-44 y	14	13	19 890
	45-54 y	14	15	22 950
	55-64 y	16	19	29 070
	65+ y	29	33	50 490

Gender + age	Female 15-29 years	10	5	7 650
	Female 30-49 years	14	10	15 300
	Female 50+ years	28	24	36 720
	Male 15-29 years	10	8	12 240
	Male 30-49 years	14	18	27 540
	Male 50+ years	24	35	53 550

Household position	Lives at home with parents	7	4	6 120
	Lives alone	28	22	33 660
	Lives with spouse	37	43	65 790
	Lives with spouse and children	24	26	39 780
	Single parent	2	2	3 060
	Other	3	2	3 060

Grandchildren under 18 years of age	Yes	21	25	38 250
	No	38	42	64 260
	No answer (under 45 year olds)	41	33	50 490

Profession	Top Management	4	10	15 300
	white-collar worker, higher-level	16	22	33 660
	White-collar worker	12	9	13 770
	Worker	10	4	6 120
	Farmer	1	1	1 530
	Other entrepreneur	3	4	6 120
	Pensioner	31	32	48 960
	Student, pupil	11	7	10 710
	Homewife, home dad	0	0	0
	Unemployed	2	1	1 530
	Other	6	7	10 710
	No answer	3	3	4 590

Education	Elementary school	5	2	3 060
	Secondary school	7	4	6 120
	Vocational	28	18	27 540
	High school	14	9	13 770
	University of Applied Sciences	19	22	33 660
	University	27	43	65 790
	Something else	2	2	3 060

Size of the household	1 pers	28	21	32 130
	2 pers	38	46	70 380
	3 pers	14	13	19 890
	4 pers	12	13	19 890
	5+ pers	7	7	10 710

Household income (gross)	Below 20 000 € /y	11	4	6 120
	20 000 - 35 000 € /y	19	9	13 770
	35 001 - 50 000 € /y	20	16	24 480
	50 001 - 85 000 € /y	22	26	39 780
	85 001 - 100 000 € /y	7	14	21 420
	Over 100 000 € /y	9	22	33 660
	Don't want to tell	5	4	6 120
	Can't say / No answer	7	4	6 120

Decision-maker in grocery purchases	Yes	93	94	143 820
	Don't know	7	6	9 180
	Can not say	1	0	0

Housing	Apartment	32	32	48 960
	Row house or semi-detached house	15	17	26 010
	Detached house	47	47	71 910
	Farm	4	3	4 590
	Something else	1	1	1 530
	Can not say	0	0	0

Ownership of housing	Owner-occupied residence	76	83	126 990
	Rented residence	20	14	21 420
	Right of residence apartment	2	2	3 060
	Something else	1	1	1 530
	Can not say	1	0	0

Cottage or holiday home in regular use	Yes	40	46	70 380
	No	59	52	79 560
	Can not say	1	1	1 530

Using AdBlocker or similar application	Yes	19	18	27 540
	No	76	79	120 870
	Can not say	5	3	4 590

Number of cars in household	One car	45	45	68 850
	Two cars	32	35	53 550
	Three or more cars	10	9	13 770
	No car	14	11	16 830

PUUTTUU	PUUTTUU	22	32	48 960
	PUUTTUU	67	60	91 800
	PUUTTUU	4	5	7 650
	PUUTTUU	8	12	18 360
	PUUTTUU	2	2	3 060
	PUUTTUU	8	5	7 650
	PUUTTUU	5	6	9 180

Advertising ban at the door / mailbox	Yes	24	24	36 720
	No	76	76	116 280
	Can not say	1	0	0

lifecycle	In paid job, entrepreneur, freelancer, farmer	52	57	87 210
	Temporarily absent (= time off from work, care or study, maternity leave)	1	1	1 530
	Retired	31	32	48 960
	Unemployed / laid off	2	1	1 530
	Schoolboy or student	11	7	10 710
	Housewife or father	0	0	0
	In the military or performing civilian service	0	0	0
	Other	1	1	1 530
	Don't want to say	0	0	0
	Can not say	0	0	0

Participation in workplace procurement decisions	Yes	25	31	47 430
	No	25	25	38 250
	Can't say / No answer	50	45	68 850

Health services used in the household	Public health services	85	80	122 400
	Employer - funded health care services	49	55	84 150
	Private, self-funded healthcare services	39	44	67 320
	Private health insurance services	22	30	45 900
	No health care	1	1	1 530
	Can not say	1	1	1 530

Type of municipality (7 class)	Greater Helsinki	19	29	44 370
	Turku or Tampere	8	7	10 710
	Oulu	4	5	7 650
	70 000 - 150 000 inhabitants town	13	14	21 420
	Urban municipality	27	29	44 370
	Conurbation	16	10	15 300
	Countryside	13	7	10 710

Pets in household	Cat	17	14	21 420
	Dog	26	25	38 250
	Some other pet	5	5	7 650
	No pets	59	61	93 330

Family with kids	Yes	32	31	47 430
Family with kids	No	68	69	105 570

Use of glasses or contact lenses	Yes	67	70	107 100
Use of glasses or contact lenses	No	33	30	45 900
How often different content is read
The frequency of reading: Print magazines	Daily	15	20	30 600
	5-6 days a week	4	7	10 710
	1-4 days a week	26	29	44 370
	Monthly	24	22	33 660
	Rarely	23	19	29 070
	Never	7	3	4 590
	Can not say	1	0	0

The frequency of reading: Magazine content in digital format	Daily	21	24	36 720
	5-6 days a week	5	6	9 180
	1-4 days a week	19	20	30 600
	Monthly	15	18	27 540
	Rarely	24	26	39 780
	Never	14	6	9 180
	Can not say	1	1	1 530

The frequency of reading: Print newspapers or afternoon papers	Daily	30	39	59 670
	5-6 days a week	4	4	6 120
	1-4 days a week	23	21	32 130
	Monthly	13	11	16 830
	Rarely	21	22	33 660
	Never	7	3	4 590
	Can not say	1	0	0

The frequency of reading: Newspaper or afternoon paper content in digital format	Daily	54	67	102 510
	5-6 days a week	9	6	9 180
	1-4 days a week	16	14	21 420
	Monthly	6	8	12 240
	Rarely	9	4	6 120
	Never	6	1	1 530
	Can not say	0	0	0

The frequency of reading: Free and free delivery newspapers	Daily	5	5	7 650
	5-6 days a week	4	3	4 590
	1-4 days a week	44	44	67 320
	Monthly	17	19	29 070
	Rarely	20	20	30 600
	Never	9	8	12 240
	Can not say	1	1	1 530

The frequency of watching: Free online TV services	Daily	15	15	22 950
	5-6 days a week	9	11	16 830
	1-4 days a week	30	34	52 020
	Monthly	23	21	32 130
	Rarely	15	12	18 360
	Never	7	7	10 710
	Can not say	1	0	0

The frequency of watching: Pay TV and streaming services	Daily	16	17	26 010
	5-6 days a week	10	11	16 830
	1-4 days a week	22	23	35 190
	Monthly	10	12	18 360
	Rarely	11	11	16 830
	Never	31	26	39 780
	Can not say	0	0	0

The frequency of watching: Programs of YLE (national proadcaster) TV channels	Daily	45	50	76 500
	5-6 days a week	9	10	15 300
	1-4 days a week	19	20	30 600
	Monthly	11	11	16 830
	Rarely	12	8	12 240
	Never	3	1	1 530
	Can not say	0	0	0

The frequency of watching: Programs of commercial TV channels	Daily	35	39	59 670
	5-6 days a week	12	14	21 420
	1-4 days a week	22	25	38 250
	Monthly	11	11	16 830
	Rarely	12	7	10 710
	Never	7	4	6 120
	Can not say	0	0	0

The frequency of listening: Programs of YLE (national proadcaster) radio-channels	Daily	22	22	33 660
	5-6 days a week	7	10	15 300
	1-4 days a week	16	17	26 010
	Monthly	13	15	22 950
	Rarely	26	25	38 250
	Never	16	11	16 830
	Can not say	1	1	1 530

The frequency of listening: Programs of commercial radio channels	Daily	16	18	27 540
	5-6 days a week	10	9	13 770
	1-4 days a week	21	24	36 720
	Monthly	14	15	22 950
	Rarely	21	20	30 600
	Never	16	12	18 360
	Can not say	1	1	1 530

The frequency of listening: Podcasts	Daily	4	3	4 590
	5-6 days a week	3	4	6 120
	1-4 days a week	9	10	15 300
	Monthly	13	13	19 890
	Rarely	28	27	41 310
	Never	41	41	62 730
	Can not say	2	2	3 060

User frequency and following: Social media	Daily	57	54	82 620
	5-6 days a week	7	8	12 240
	1-4 days a week	8	9	13 770
	Monthly	3	3	4 590
	Rarely	6	5	7 650
	Never	19	20	30 600
	Can not say	0	0	0

User frequency and following: Bloggers, YouTubers, or social media influencers	Daily	13	9	13 770
	5-6 days a week	5	4	6 120
	1-4 days a week	11	11	16 830
	Monthly	8	9	13 770
	Rarely	22	23	35 190
	Never	40	43	65 790
	Can not say	1	1	1 530

User frequency: Instant messaging	Daily	68	71	108 630
	5-6 days a week	9	8	12 240
	1-4 days a week	10	10	15 300
	Monthly	3	2	3 060
	Rarely	3	1	1 530
	Never	8	7	10 710
	Can not say	0	0	0

A paid Finnish newspaper is subscribed to my household (print or digital)	Yes	58	67	102 510
	No	41	32	48 960
	Can not say	1	1	1 530

I tend to buy tabloids	Yes	8	8	12 240
	No	90	91	139 230
	Can not say	2	1	1 530

A paid Finnish magazine is subscribed to my household (print or digital)	Yes	46	54	82 620
	No	52	46	70 380
	Can not say	2	1	1 530

I tend to buy single copy magazines	Yes	17	18	27 540
	No	81	81	123 930
	Can not say	2	2	3 060

PUUTTUU	PUUTTUU	13	10	15 300
	PUUTTUU	5	3	4 590
	PUUTTUU	7	7	10 710
	PUUTTUU	15	17	26 010
	PUUTTUU	8	11	16 830
	PUUTTUU	7	6	9 180
	PUUTTUU	10	10	15 300
	PUUTTUU	6	6	9 180
	PUUTTUU	9	7	10 710
	PUUTTUU	9	11	16 830
	PUUTTUU	4	4	6 120
	PUUTTUU	5	3	4 590
	PUUTTUU	13	12	18 360
	PUUTTUU	8	7	10 710
	PUUTTUU	13	14	21 420
	PUUTTUU	7	5	7 650
	PUUTTUU	8	8	12 240
	PUUTTUU	3	2	3 060
	PUUTTUU	56	58	88 740
KULUTUSVÄITTÄMÄT
PUUTTUU	PUUTTUU	58	55	84 150
	PUUTTUU	40	44	67 320
	PUUTTUU	2	1	1 530

PUUTTUU	PUUTTUU	87	88	134 640
	PUUTTUU	11	11	16 830
	PUUTTUU	1	1	1 530

PUUTTUU	PUUTTUU	73	73	111 690
	PUUTTUU	25	25	38 250
	PUUTTUU	2	2	3 060

PUUTTUU	PUUTTUU	81	85	130 050
	PUUTTUU	18	14	21 420
	PUUTTUU	2	1	1 530

PUUTTUU	PUUTTUU	57	50	76 500
	PUUTTUU	41	48	73 440
	PUUTTUU	1	1	1 530

PUUTTUU	PUUTTUU	30	33	50 490
	PUUTTUU	63	61	93 330
	PUUTTUU	7	6	9 180

PUUTTUU	PUUTTUU	84	85	130 050
	PUUTTUU	15	13	19 890
	PUUTTUU	1	1	1 530

PUUTTUU	PUUTTUU	41	42	64 260
	PUUTTUU	57	57	87 210
	PUUTTUU	2	2	3 060

PUUTTUU	PUUTTUU	86	86	131 580
	PUUTTUU	14	14	21 420
	PUUTTUU	1	1	1 530

PUUTTUU	PUUTTUU	30	31	47 430
	PUUTTUU	65	66	100 980
	PUUTTUU	5	4	6 120

PUUTTUU	PUUTTUU	39	45	68 850
	PUUTTUU	60	54	82 620
	PUUTTUU	1	1	1 530

PUUTTUU	PUUTTUU	67	63	96 390
	PUUTTUU	30	35	53 550
	PUUTTUU	3	2	3 060

PUUTTUU	PUUTTUU	67	64	97 920
	PUUTTUU	31	34	52 020
	PUUTTUU	3	2	3 060

PUUTTUU	PUUTTUU	67	70	107 100
	PUUTTUU	30	28	42 840
	PUUTTUU	2	2	3 060

Golflehti magazine's reader profile / Source NRS 2023

Attitude towards advertising in different media channels		All 15+ %	Golflehti Readers %	Golflehti Amount of readers
Attitude towards advertising: Newspapers	Positive	77	83	126 990
	Can not say	4	3	4 590
	Negative	18	14	21 420

Attitude towards advertising: Magazines	Positive	77	82	125 460
	Can not say	5	3	4 590
	Negative	19	15	22 950

Attitude towards advertising: Free and local newspapers	Positive	82	87	133 110
	Can not say	5	5	7 650
	Negative	13	9	13 770

Attitude towards advertising: Newspaper/Magazine websites or applications	Positive	54	57	87 210
	Can not say	8	6	9 180
	Negative	37	37	56 610

Attitude towards advertising: Social media (Facebook, Instagram etc.)	Positive	40	41	62 730
	Can not say	12	11	16 830
	Negative	47	48	73 440

Attitude towards advertising: Blogs	Positive	30	30	45 900
	Can not say	27	28	42 840
	Negative	41	43	65 790

Attitude towards advertising: Newsletters to email	Positive	19	20	30 600
	Can not say	2	1	1 530
	Negative	79	78	119 340

Attitude towards advertising: Other websites	Positive	43	46	70 380
	Can not say	10	7	10 710
	Negative	46	46	70 380

Attitude towards advertising: Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.)	Positive	56	62	94 860
	Can not say	3	2	3 060
	Negative	40	37	56 610

Attitude towards advertising: Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.)	Positive	41	45	68 850
	Can not say	6	5	7 650
	Negative	53	50	76 500

Attitude towards advertising: Home delivered advertisements and catalogues	Positive	69	69	105 570
	Can not say	4	3	4 590
	Negative	28	27	41 310

Attitude towards advertising: Out-of-home advertising	Positive	66	72	110 160
	Can not say	6	4	6 120
	Negative	29	23	35 190

Golflehti magazine's reader profile / Source NRS 2023

Reading device and advertising effect		All 15+ %	Golflehti Readers %	Golflehti Amount of readers
I relax and get inspired by magazines	Agree	77	82	125 460
	Disagree	15	12	18 360
	Can not say	7	6	9 180

I experience pampering moments with magazines	Agree	50	49	74 970
	Disagree	39	40	61 200
	Can not say	10	10	15 300

A professional magazine keeps me up to date on professional matters	Agree	70	77	117 810
	Disagree	17	14	21 420
	Can not say	12	9	13 770

The industry specialty magazine provides information on my hobbies and interests	Agree	81	86	131 580
	Disagree	10	7	10 710
	Can not say	9	7	10 710

Finnish magazines offer reliable comparisons and tests	Agree	68	72	110 160
	Disagree	18	17	26 010
	Can not say	14	10	15 300

Finnish magazines offer reliable product recommendations	Agree	64	68	104 040
	Disagree	21	21	32 130
	Can not say	15	12	18 360

Finnish magazines are of high quality	Agree	81	83	126 990
	Disagree	12	13	19 890
	Can not say	7	5	7 650

I follow important magazines on social media	Agree	32	30	45 900
	Disagree	60	63	96 390
	Can not say	8	7	10 710

I read important magazines from cover to cover	Agree	52	55	84 150
	Disagree	43	40	61 200
	Can not say	5	4	6 120

Ads are part of the content of the magazine	Agree	64	72	110 160
	Disagree	31	24	36 720
	Can not say	5	3	4 590

Ads in magazines make new things familiar	Agree	67	68	104 040
	Disagree	28	27	41 310
	Can not say	6	4	6 120

I have applied for additional information about the journal advertised product, eg. Online	Agree	52	54	82 620
	Disagree	42	40	61 200
	Can not say	6	5	7 650

I have purchased products based on the ad in magazine	Agree	46	47	71 910
	Disagree	49	48	73 440
	Can not say	6	5	7 650

I'm trying out tips or guidelines (like recipes) in magazine ads	Agree	60	59	90 270
	Disagree	35	37	56 610
	Can not say	4	4	6 120

I'm experimenting with product samples in magazines (like food or cosmetics)	Agree	39	38	58 140
	Disagree	55	58	88 740
	Can not say	6	5	7 650

I rely on product recommendations from bloggers and tubers	Agree	21	17	26 010
	Disagree	66	71	108 630
	Can not say	14	13	19 890

Golflehti magazine's reader profile / Source NRS 2023

Use of information sources during the purchase process		All 15+ %	Golflehti Readers %	Golflehti Amount of readers
Searching ideas and tips
Information sources, cars and car purchase	Print magazines	11	15	22 950
	Newspapers	14	16	24 480
	Magazine websites	7	11	16 830
	Newspaper websites	7	10	15 300
	Blogs	2	1	1 530
	Social media	12	12	18 360
	Other websites	42	48	73 440
	Television	10	10	15 300
	Radio	1	1	1 530
	Direct mail	10	10	15 300
	None of the above	40	34	52 020

Information sources, consumer electronics and information technology	Print magazines	15	18	27 540
	Newspapers	19	23	35 190
	Magazine websites	10	13	19 890
	Newspaper websites	9	12	18 360
	Blogs	5	5	7 650
	Social media	23	23	35 190
	Other websites	50	52	79 560
	Television	17	14	21 420
	Radio	3	2	3 060
	Direct mail	36	37	56 610
	None of the above	16	13	19 890

Information sources, beauty care and cosmetics	Print magazines	18	19	29 070
	Newspapers	8	11	16 830
	Magazine websites	9	9	13 770
	Newspaper websites	5	7	10 710
	Blogs	8	7	10 710
	Social media	25	20	30 600
	Other websites	16	14	21 420
	Television	12	12	18 360
	Radio	2	1	1 530
	Direct mail	16	17	26 010
	None of the above	47	49	74 970

Information sources, travel	Print magazines	17	21	32 130
	Newspapers	15	20	30 600
	Magazine websites	10	14	21 420
	Newspaper websites	9	11	16 830
	Blogs	10	12	18 360
	Social media	31	33	50 490
	Other websites	48	59	90 270
	Television	16	16	24 480
	Radio	3	3	4 590
	Direct mail	10	10	15 300
	None of the above	29	19	29 070

Information sources, style and fashion	Print magazines	24	27	41 310
	Newspapers	14	17	26 010
	Magazine websites	12	14	21 420
	Newspaper websites	7	9	13 770
	Blogs	9	9	13 770
	Social media	32	29	44 370
	Other websites	34	35	53 550
	Television	17	17	26 010
	Radio	1	1	1 530
	Direct mail	25	23	35 190
	None of the above	30	31	47 430

Information sources, building and renovating	Print magazines	20	22	33 660
	Newspapers	16	18	27 540
	Magazine websites	9	13	19 890
	Newspaper websites	7	10	15 300
	Blogs	6	7	10 710
	Social media	20	19	29 070
	Other websites	33	37	56 610
	Television	18	17	26 010
	Radio	2	2	3 060
	Direct mail	28	27	41 310
	None of the above	32	29	44 370

Information sources, food, cooking and baking	Print magazines	37	42	64 260
	Newspapers	28	31	47 430
	Magazine websites	20	22	33 660
	Newspaper websites	17	22	33 660
	Blogs	14	16	24 480
	Social media	38	38	58 140
	Other websites	34	32	48 960
	Television	28	30	45 900
	Radio	6	4	6 120
	Direct mail	26	28	42 840
	None of the above	13	13	19 890

Information sources, eyeglasses, contact lenses or sunglasses	Print magazines	7	8	12 240
	Newspapers	12	15	22 950
	Magazine websites	3	4	6 120
	Newspaper websites	5	5	7 650
	Blogs	1	1	1 530
	Social media	10	8	12 240
	Other websites	24	24	36 720
	Television	11	10	15 300
	Radio	2	2	3 060
	Direct mail	17	17	26 010
	None of the above	52	53	81 090

Information sources, decorating and furniture purchases	Print magazines	24	27	41 310
	Newspapers	16	18	27 540
	Magazine websites	11	14	21 420
	Newspaper websites	7	9	13 770
	Blogs	8	9	13 770
	Social media	26	24	36 720
	Other websites	31	35	53 550
	Television	18	19	29 070
	Radio	1	1	1 530
	Direct mail	30	30	45 900
	None of the above	27	26	39 780

Information sources, saving and investing	Print magazines	9	12	18 360
	Newspapers	10	12	18 360
	Magazine websites	6	9	13 770
	Newspaper websites	9	12	18 360
	Blogs	6	8	12 240
	Social media	16	15	22 950
	Other websites	30	35	53 550
	Television	6	6	9 180
	Radio	3	3	4 590
	Direct mail	3	2	3 060
	None of the above	49	41	62 730

Information sources, health and wellbeing products / services	Print magazines	14	15	22 950
	Newspapers	15	16	24 480
	Magazine websites	7	9	13 770
	Newspaper websites	6	8	12 240
	Blogs	5	5	7 650
	Social media	21	20	30 600
	Other websites	37	39	59 670
	Television	12	12	18 360
	Radio	2	3	4 590
	Direct mail	17	18	27 540
	None of the above	38	37	56 610

Information sources, purchase of sportswear, -footwear or -equipment	Print magazines	12	14	21 420
	Newspapers	19	22	33 660
	Magazine websites	7	9	13 770
	Newspaper websites	8	10	15 300
	Blogs	5	4	6 120
	Social media	22	21	32 130
	Other websites	41	44	67 320
	Television	13	13	19 890
	Radio	1	2	3 060
	Direct mail	31	29	44 370
	None of the above	29	28	42 840

Golflehti magazine's reader profile / Source NRS 2023

Buyer profile		All 15+ %	Golflehti Readers %	Golflehti Amount of readers
PUUTTUU	Cars, motor vehicles	26	30	45 900
	Well-being and health	53	53	81 090
	Charity work	14	13	19 890
	Self development	32	38	58 140
	PUUTTUU	15	12	18 360
	PUUTTUU	17	23	35 190
	PUUTTUU	16	16	24 480
	PUUTTUU	27	23	35 190
	PUUTTUU	55	65	99 450
	PUUTTUU	34	36	55 080
	PUUTTUU	32	33	50 490
	PUUTTUU	26	12	18 360
	PUUTTUU	53	54	82 620
	PUUTTUU	10	12	18 360
	PUUTTUU	22	25	38 250
	PUUTTUU	35	30	45 900
	PUUTTUU	30	31	47 430
	PUUTTUU	56	53	81 090
	PUUTTUU	16	12	18 360
	PUUTTUU	40	52	79 560
	PUUTTUU	33	26	39 780
	PUUTTUU	39	44	67 320
	PUUTTUU	40	52	79 560
	PUUTTUU	40	39	59 670
	PUUTTUU	23	37	56 610
	PUUTTUU	31	32	48 960
	PUUTTUU	36	51	78 030
	PUUTTUU	36	52	79 560
	PUUTTUU	46	68	104 040
	PUUTTUU	11	15	22 950
	PUUTTUU	23	30	45 900
	PUUTTUU	33	34	52 020
	PUUTTUU	0	0	0
Purchases made and planned
Purchases in the last 12 months	Furniture and furnishings	42	48	73 440
	Repair and construction products	40	48	73 440
	Domestic appliances	39	44	67 320
	Electronics or IT products	50	55	84 150
	Cars	18	21	32 130
	Clothing and footwear	82	84	128 520
	Eyeglasses, contact lenses or sunglasses	35	40	61 200
	Sports clothing, footwear or equipment	60	67	102 510
	Saving or investing products or services	26	37	56 610
	Cosmetics and beauty products	45	46	70 380
	Mobile phones	31	34	52 020
	Travels	37	50	76 500
	Products and services for health and well-being	58	63	96 390
	None of the above	2	2	3 060

Intentions to purchase within 12 months	Furniture and furnishings	29	29	44 370
	Repair and construction products	36	43	65 790
	Domestic appliances	20	21	32 130
	Electronics or IT products	28	31	47 430
	Cars	14	17	26 010
	Clothing and footwear	65	68	104 040
	Eyeglasses, contact lenses or sunglasses	27	30	45 900
	Sports clothing, footwear or equipment	43	49	74 970
	Saving or investing products or services	22	31	47 430
	Cosmetics and beauty products	36	35	53 550
	Mobile phones	16	15	22 950
	Travels	41	55	84 150
	Products and services for health and well-being	46	47	71 910
	None of the above	7	4	6 120

Planned acquisitions in the househould over the next 2 years	Building a house	3	4	6 120
	Buying an apartment	11	14	21 420
	Home renovation	29	32	48 960
	Buying a car	25	30	45 900
	Buying a boat	3	5	7 650
	None of these	50	42	64 260

Will consider switching over the next 12 months	Bank	7	8	12 240
	Insurance company	10	12	18 360
	electric company	18	20	30 600
	Internet Connection	8	7	10 710
	Phone-subscription	12	14	21 420
	None of the above	47	47	71 910
	Can not say	19	16	24 480

Use of extra money	Magazines, books, movies	17	19	29 070
	Eating, drinking, partying in a restaurant	32	37	56 610
	Exercises and sports equipment	26	33	50 490
	Cultural events (eg. concerts, theater, festivals)	33	36	55 080
	Renovation, interior design	25	28	42 840
	Health services and personal well-being	21	19	29 070
	Travel	40	54	82 620
	Consumer electronics and IT equipment, mobile phones	16	16	24 480
	Clothes, shoes and bags	23	24	36 720
	Home services (cleaning and other housekeeping services)	6	9	13 770
	Car, boat, motorcycle	13	13	19 890
	Cosmetics and beauty care	10	10	15 300
	Saving, investing	46	56	85 680
	Other	8	6	9 180
	There is no extra money left after mandatory expenses	8	5	7 650
	Can not say	3	2	3 060
Planning on buying/doing in the next 12 months

Golflehti magazine's reader profile / Source NRS 2023

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Readers: 153 000 / KMT 2023 Download magazine graphs (PDF)

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