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Hymy

HYMY KEEPS ON SMILING! Hymy has made people smile for almost 60 years and the success story continues. Is it possible that the pioneer in sensation style journalism in Finland has truly been a round for half a century? Hymy does not just stick around, it gets better. It treads it own paths and is courageous. Hymy is the magazine for the entire nation and it does not back away or bow down for anything or anyone. It brings you the best revelations, as well as the most daring photos and touching life stories and the boldest humour. Hymy is all this! Hymy is not going anywhere-stay with us! - Mika Lahtonen, Editor in Chief

Magazine's website: http://hymy.fi/ Follow us :

Advertisement sales

Advertisement sales Otavamedia Oy
Phone 09 15 661
Fax 09 156 6212
Contact person Krista Pohjoisaho
050 3461574
krista.pohjoisaho@otava.fi
Www https://yrityksille.otavamedia.fi/

Contact info

Publisher Otavamedia Oy
Visiting address Maistraatinportti 1
00240 Helsinki
Phone 09 15 661
Magazine's email hymy@otavamedia.fi

Circulation or copies

Issues per year 12

Readership

Readership 128 000
Total reach 168 000
How many times read 2
Minutes of reading 54 min
Page contacts 181 000 Contacts
Sources KMT s2017/k2018

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 27.12.2018 30.11.2018 07.12.2018
2 31.01.2019 04.01.2019 11.01.2019
3 07.03.2019 08.02.2019 15.02.2019
4 04.04.2019 08.03.2019 15.03.2019
5 02.05.2019 05.04.2019 12.04.2019
6 29.05.2019 02.05.2019 09.05.2019
7 27.06.2019 31.05.2019 07.06.2019
8 01.08.2019 05.07.2019 12.07.2019
9 05.09.2019 09.08.2019 16.08.2019
10 03.10.2019 06.09.2019 13.09.2019
11 31.10.2019 04.10.2019 11.10.2019
12 28.11.2019 01.11.2019 08.11.2019

Advertisement rates

2/1

Position: Not specified

Size including margin: 434 x 297 mm

4-colour price 6480 €

1/1

Position: Not specified

Size including margin: 217 x 297 mm

4-colour price 3600 €

1/1

Position: Back cover

Size including margin: 217 x 297 mm

4-colour price 3960 €

1/2

Position: Not specified

Size including margin: 107 x 297 mm

4-colour price 2450 €

1/2

Position: Not specified

Size including margin: 217 x 146 mm

4-colour price 2450 €

1/4

Position: Not specified

Size including margin: 58 x 297 mm

4-colour price 1800 €

Info about inserts

Technical data

Size mm 217 x 297 mm
Printing area mm 217 x 297 mm
Bleed mm 5 mm
Number of colums 4
Column width 44 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer UPC Print - Finland , Vasa

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi Tekniset tiedot, gsm 040 5747795

Readers: 128 000 / NRS a2017/s2018 Download magazine graphs (PDF)

Reader profile All 12+ % Hymy
Readers %
Hymy
Amount of readers
SexWomen514557 600
Men495570 400
Age12-17 y733 840
18-24 y933 840
25-34 y1467 680
35-44 y1478 960
45-64 y303747 360
65+ y264456 320
ProfessionTop Management322 560
white-collar worker, higher-level1356 400
White-collar worker141012 800
Worker121721 760
Farmer111 280
Other entrepreneur456 400
Pensioner305064 000
Student, pupil1356 400
Homewife, home dad000
Unemployed433 840
EducationElementary school71316 640
Secondary school415469 120
High school956 400
University382734 560
Native languageFinnish9598125 440
Swedish522 560
Decision-maker in grocery purchasesThe respondent404861 440
The respondent and the rest of the family443949 920
An other person in the family161316 640
Size of the household1 pers253038 400
2 pers374962 720
3 pers15911 520
4 pers1478 960
5+ pers956 400
Household income (gross)Below 35 000 € /y263038 400
35 001 - 75 000 € /y414658 880
75 001 - 100 000 € /y111215 360
Over 100 000 € /y645 120
Type of MunicipalityGreater Helsinki191316 640
Turku or Tampere878 960
Oulu422 560
70 000 - 150 000 inhabitants town131316 640
Urban municipality272937 120
Conurbation161519 200
Countryside142025 600
HousingApartment313342 240
Row house or semi-detached house171823 040
Detached house454355 040
Farm556 400
Something else111 280
Can not answer100
Ownership of housingOwner-occupied residence7579101 120
Rented residence201721 760
Right of residence apartment222 560
Something else111 280
Can not answer111 280
Number of cars in householdOne car455367 840
Two cars323139 680
Three or more cars1078 960
No car13810 240
Can not answer111 280
Car was bought new or usedNew283342 240
Used646583 200
Can not answer100
Actively used bonus cardK-Plussa7686110 080
S-etukortti7986110 080
PINS6911 520
Stockmann131316 640
None of these945 120
Can not answer211 280
Pets in householdCat171620 480
Dog262126 880
Some other pet633 840
No pets606583 200
Paying for print and digital newspaper or magazine subscription
Print newspaper subscription: only print newspaper is included in the subscriptionI pay myself284253 760
Someone else in household pays181519 200
Someone else pays (friend, employer etc.)333 840
I don't have paid subscription at the moment514152 480
Can not answer211 280
Digital newspaper subscription: only digital newspaper is included in the subscriptionI pay myself7911 520
Someone else in household pays645 120
Someone else pays (friend, employer etc.)322 560
I don't have paid subscription at the moment8184107 520
Can not answer322 560
Multisubscription: A print newspaper and its digital contentI pay myself162228 160
Someone else in household pays978 960
Someone else pays (friend, employer etc.)222 560
I don't have paid subscription at the moment706887 040
Can not answer322 560
Print magazine subscription: only print magazine is included in the subscriptionI pay myself375671 680
Someone else in household pays181620 480
Someone else pays (friend, employer etc.)467 680
I don't have paid subscription at the moment422937 120
Can not answer211 280
Digital magazine subscription: only digital magazine is included in the subscriptionI pay myself245 120
Someone else in household pays222 560
Someone else pays (friend, employer etc.)111 280
I don't have paid subscription at the moment9091116 480
Can not answer433 840
Print and digital magazine subscription: both print and digital magazine are included in the subscriptionI pay myself10911 520
Someone else in household pays322 560
Someone else pays (friend, employer etc.)111 280
I don't have paid subscription at the moment8285108 800
Can not answer433 840

Hymy magazine's reader profile / Source NRS a2017/s2018

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.