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Hymy

HYMY KEEPS ON SMILING! Hymy has made people smile for almost 60 years and the success story continues. Is it possible that the pioneer in sensation style journalism in Finland has truly been a round for half a century? Hymy does not just stick around, it gets better. It treads it own paths and is courageous. Hymy is the magazine for the entire nation and it does not back away or bow down for anything or anyone. It brings you the best revelations, as well as the most daring photos and touching life stories and the boldest humour. Hymy is all this! Hymy is not going anywhere-stay with us! - Mika Lahtonen, Editor in Chief

Magazine's website: http://hymy.fi/ Follow us :

Advertisement sales

Advertisement sales Otavamedia Oy
Phone 09 15 661
Fax 09 156 6212
Contact person Krista Pohjoisaho
050 3461574
krista.pohjoisaho@otava.fi
Www https://yrityksille.otavamedia.fi/

Contact info

Publisher Otavamedia Oy
Visiting address Maistraatinportti 1
00240 Helsinki
Phone 09 15 661
Magazine's email hymy@otavamedia.fi

Circulation or copies

Issues per year 12

Readership

Readership 126 000
Total reach 186 350
How many times read 2
Minutes of reading 49 min
Page contacts 144 000 Contacts
Sources KMT 2018

Online audience

Magazine's website http://www.hymy.fi

Monthly total unique visitors Source: FIAM – Comscore MMX MP (PC 6+/Mobile 15+)

Toukokuu 2019
279 369
18.51 %
Huhtikuu 2019
235 741
3.04 %
Maaliskuu 2019
228 795
-9.73 %
Helmikuu 2019
253 461
4.77 %
Tammikuu 2019
241 931
16.28 %
Joulukuu 2018
208 051
-11.81 %
Marraskuu 2018
235 910
-19.47 %
Lokakuu 2018
292 961
28.92 %
Syyskuu 2018
227 249
10.58 %
Elokuu 2018
205 510
-36.22 %
Heinäkuu 2018
322 231
93.7 %
Kesäkuu 2018
166 352
-3.91 %

Monthly page views Source: Comscore MMX MP (PC 6+/Mobile 15+)

Toukokuu 2019
3 179 000
24.42 %
Huhtikuu 2019
2 555 000
13.71 %
Maaliskuu 2019
2 247 000
-2.09 %
Helmikuu 2019
2 295 000
-12.27 %
Tammikuu 2019
2 616 000
10.43 %
Joulukuu 2018
2 369 000
18.45 %
Marraskuu 2018
2 000 000
-10.75 %
Lokakuu 2018
2 241 000
10.61 %
Syyskuu 2018
2 026 000
-2.5 %
Elokuu 2018
2 078 000
-18.92 %
Heinäkuu 2018
2 563 000
42.71 %
Kesäkuu 2018
1 796 000
3.94 %

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 27.12.2018 30.11.2018 07.12.2018
2 31.01.2019 04.01.2019 11.01.2019
3 07.03.2019 08.02.2019 15.02.2019
4 04.04.2019 08.03.2019 15.03.2019
5 02.05.2019 05.04.2019 12.04.2019
6 29.05.2019 02.05.2019 09.05.2019
7 27.06.2019 31.05.2019 07.06.2019
8 01.08.2019 05.07.2019 12.07.2019
9 05.09.2019 09.08.2019 16.08.2019
10 03.10.2019 06.09.2019 13.09.2019
11 31.10.2019 04.10.2019 11.10.2019
12 28.11.2019 01.11.2019 08.11.2019

Advertisement rates

2/1

Position: Not specified

Size including margin: 434 x 297 mm

4-colour price 6480 €

1/1

Position: Not specified

Size including margin: 217 x 297 mm

4-colour price 3600 €

1/1

Position: Back cover

Size including margin: 217 x 297 mm

4-colour price 3960 €

1/2

Position: Not specified

Size including margin: 107 x 297 mm

4-colour price 2450 €

1/2

Position: Not specified

Size including margin: 217 x 146 mm

4-colour price 2450 €

1/4

Position: Not specified

Size including margin: 58 x 297 mm

4-colour price 1800 €

Info about inserts

Technical data

Size mm 217 x 297 mm
Printing area mm 217 x 297 mm
Bleed mm 5 mm
Number of colums 4
Column width 44 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer UPC Print - Finland , Vasa

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi Tekniset tiedot, gsm 040 5747795

Readers: 126 000 / NRS 2018 Download magazine graphs (PDF)

Reader profile All 12+ % Hymy
Readers %
Hymy
Amount of readers
SexWomen514759 220
Men495366 780
Age12-17 y733 780
18-24 y933 780
25-34 y1456 300
35-44 y14911 340
45-64 y303544 100
65+ y264556 700
ProfessionTop Management422 520
white-collar worker, higher-level1356 300
White-collar worker141215 120
Worker121417 640
Farmer111 260
Other entrepreneur445 040
Pensioner305164 260
Student, pupil1456 300
Homewife, home dad000
Unemployed433 780
EducationElementary school81822 680
Secondary school405164 260
High school956 300
University392531 500
Native languageFinnish9599124 740
Swedish511 260
Decision-maker in grocery purchasesThe respondent394556 700
The respondent and the rest of the family454151 660
An other person in the family151417 640
Size of the household1 pers252936 540
2 pers374961 740
3 pers151012 600
4 pers1478 820
5+ pers956 300
Household income (gross)Below 35 000 € /y262936 540
35 001 - 75 000 € /y415063 000
75 001 - 100 000 € /y11911 340
Over 100 000 € /y656 300
Type of MunicipalityGreater Helsinki191113 860
Turku or Tampere878 820
Oulu422 520
70 000 - 150 000 inhabitants town13911 340
Urban municipality273037 800
Conurbation162025 200
Countryside142025 200
HousingApartment322835 280
Row house or semi-detached house161316 380
Detached house455164 260
Farm556 300
Something else111 260
Can not answer111 260
Ownership of housingOwner-occupied residence7480100 800
Rented residence201417 640
Right of residence apartment222 520
Something else122 520
Can not answer222 520
Number of cars in householdOne car434961 740
Two cars333240 320
Three or more cars10810 080
No car13911 340
Can not answer122 520
Car was bought new or usedNew283442 840
Used636176 860
Can not answer111 260
Actively used bonus cardK-Plussa7483104 580
S-etukortti7985107 100
PINS478 820
Stockmann111113 860
None of these945 040
Can not answer222 520
Pets in householdCat000
Dog000
Some other pet000
No pets000
Paying for print and digital newspaper or magazine subscription
Print newspaper subscription: only print newspaper is included in the subscriptionI pay myself213442 840
Someone else in household pays151518 900
Someone else pays (friend, employer etc.)333 780
I don't have paid subscription at the moment604657 960
Can not answer222 520
Digital newspaper subscription: only digital newspaper is included in the subscriptionI pay myself71113 860
Someone else in household pays545 040
Someone else pays (friend, employer etc.)222 520
I don't have paid subscription at the moment8280100 800
Can not answer445 040
Multisubscription: A print newspaper and its digital contentI pay myself213037 800
Someone else in household pays111113 860
Someone else pays (friend, employer etc.)322 520
I don't have paid subscription at the moment635569 300
Can not answer333 780
Print magazine subscription: only print magazine is included in the subscriptionI pay myself335063 000
Someone else in household pays181721 420
Someone else pays (friend, employer etc.)433 780
I don't have paid subscription at the moment463240 320
Can not answer322 520
Digital magazine subscription: only digital magazine is included in the subscriptionI pay myself256 300
Someone else in household pays222 520
Someone else pays (friend, employer etc.)111 260
I don't have paid subscription at the moment9087109 620
Can not answer567 560
Print and digital magazine subscription: both print and digital magazine are included in the subscriptionI pay myself121620 160
Someone else in household pays445 040
Someone else pays (friend, employer etc.)111 260
I don't have paid subscription at the moment797493 240
Can not answer556 300

Hymy magazine's reader profile / Source NRS 2018

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.