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Kaksplus

Kaksplus is the number one media for families with young children. The monthly magazine offers useful information on caring for babies and young children and peer support for parenting, and presents and rates important accessories for families with children, be they clothes, prams or vitamins.

Magazine's website: http://www.kaksplus.fi/ Follow us :

Advertisement sales

Advertisement sales Otavamedia Oy
Phone 09 15 661
Fax 09 156 6212
Contact person Taija Tiinanen
0407692540
taija.tiinanen@otava.fi
Www https://yrityksille.otavamedia.fi/

Contact info

Publisher Otavamedia Oy
Visiting address Maistraatinportti 1
00240 Helsinki
Phone 09 15 661
Magazine's email kaksplus@otavamedia.fi

Circulation or copies

Issues per year 10

Readership

Readership 44 000
How many times read 2,4
Minutes of reading 48 min
Page contacts 46 000 Contacts
Sources KMT s2017/k2018

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 23.01.2019 19.12.2018 27.12.2018 Thema: Suuri odotusnumero: raskaus vaihe vaiheelta ja helpotusta raskausajan vaivoihin. Vauvan ensihankinnat.
2 06.03.2019 08.02.2019 15.02.2019 Thema: Vauvan ja taaperon kevätvarusteet: haalarit ja jalkineet. Suuri vauvanruokaopas.
3 08.05.2019 09.04.2019 16.04.2019 Thema: Vauvanvaunut ja rattaat. Helpotusta uniongelmiin: hyväksi havaittuja keinoja ja tutkimustietoa. Lapsiperheen rennot minilomat.
4 19.06.2019 23.05.2019 31.05.2019 Thema: Suuri synnytysnumero. Lukijoiden koskettavat synnytystarinat. Kantoreput ja -liinat. Vaippaopas.
5 21.08.2019 26.07.2019 02.08.2019 Thema: Lapsiperheen lääkekaappi ja sairauksien hoito. Vauvan ihonhoito. Turvaistuimet.
6 18.09.2019 23.08.2019 30.08.2019 Thema: Selätetään flunssakausi! Äidin ja lapsen tärkeät vitamiinit ja hivenaineet. Lukijoiden selviytymistarinoita äitiyden kipukohdista.
7 23.10.2019 27.09.2019 04.10.2019 Thema: Vauvan ja taaperon talvihaalarit ja muut ulkoiluvarusteet. Lapsiperheen tuet ja vakuutukset.
8 20.11.2019 25.10.2019 01.11.2019 Thema: Imetyksen avainasiat ja apuvälineet. Suloisia paketteja pukinkonttiin: perheen pienimpien lelut, pelit ja kirjat.

Advertisement rates

2/1

Position: Not specified

Size including margin: 460 x 297 mm

4-colour price 8200 €

2/1

Position: 1. Spread

Size including margin: 460 x 297 mm

4-colour price 9020 €

1/1

Position: Not specified

Size including margin: 230 x 297 mm

4-colour price 4560 €

1/1

Position: 2. Cover

Size including margin: 230 x 297 mm

4-colour price 5020 €

1/1

Position: Back cover

Size including margin: 230 x 297 mm

4-colour price 5020 €

1/2

Position: Not specified

Size including margin: 111 x 297 mm

4-colour price 3100 €

1/2

Position: Not specified

Size including margin: 230 x 146 mm

4-colour price 3100 €

1/4

Position: Not specified

Size including margin: 61 x 297 mm

4-colour price 2280 €

1/4

Position: Not specified

Size including margin: 111 x 146 mm

4-colour price 2280 €

1/4

Position: Not specified

Size including margin: 230 x 70 mm

4-colour price 2280 €

Info about inserts

Technical data

Size mm 230 x 297 mm
Printing area mm 230 x 297 mm
Bleed mm 5 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer Printall AS , Tallinna

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi Tekniset tiedot, puh. 040-574 7795

Readers: 44 000 / NRS a2017/s2018 Download magazine graphs (PDF)

Reader profile All 12+ % Kaksplus
Readers %
Kaksplus
Amount of readers
SexWomen518236 080
Men49187 920
Age12-17 y762 640
18-24 y9104 400
25-34 y142310 120
35-44 y14219 240
45-64 y30229 680
65+ y26187 920
ProfessionTop Management32880
white-collar worker, higher-level13146 160
White-collar worker142611 440
Worker12104 400
Farmer11440
Other entrepreneur42880
Pensioner30229 680
Student, pupil13114 840
Homewife, home dad052 200
Unemployed431 320
EducationElementary school793 960
Secondary school413917 160
High school973 080
University384419 360
Native languageFinnish959843 120
Swedish52880
Decision-maker in grocery purchasesThe respondent404720 680
The respondent and the rest of the family444318 920
An other person in the family16104 400
Size of the household1 pers25146 160
2 pers373214 080
3 pers15156 600
4 pers14229 680
5+ pers9177 480
Household income (gross)Below 35 000 € /y26167 040
35 001 - 75 000 € /y415524 200
75 001 - 100 000 € /y11125 280
Over 100 000 € /y652 200
Type of MunicipalityGreater Helsinki19219 240
Turku or Tampere8104 400
Oulu452 200
70 000 - 150 000 inhabitants town13104 400
Urban municipality272812 320
Conurbation16125 280
Countryside14135 720
HousingApartment313214 080
Row house or semi-detached house17187 920
Detached house454519 800
Farm531 320
Something else11440
Can not answer11440
Ownership of housingOwner-occupied residence757432 560
Rented residence20229 680
Right of residence apartment22880
Something else11440
Can not answer11440
Number of cars in householdOne car454419 360
Two cars323917 160
Three or more cars1062 640
No car13114 840
Can not answer100
Car was bought new or usedNew282711 880
Used646629 040
Can not answer11440
Actively used bonus cardK-Plussa768939 160
S-etukortti798637 840
PINS683 520
Stockmann13114 840
None of these92880
Can not answer21440
Pets in householdCat17146 160
Dog262310 120
Some other pet652 200
No pets606528 600
Paying for print and digital newspaper or magazine subscription
Print newspaper subscription: only print newspaper is included in the subscriptionI pay myself282511 000
Someone else in household pays182711 880
Someone else pays (friend, employer etc.)331 320
I don't have paid subscription at the moment514419 360
Can not answer21440
Digital newspaper subscription: only digital newspaper is included in the subscriptionI pay myself7104 400
Someone else in household pays673 080
Someone else pays (friend, employer etc.)32880
I don't have paid subscription at the moment818135 640
Can not answer31440
Multisubscription: A print newspaper and its digital contentI pay myself16167 040
Someone else in household pays962 640
Someone else pays (friend, employer etc.)21440
I don't have paid subscription at the moment707432 560
Can not answer331 320
Print magazine subscription: only print magazine is included in the subscriptionI pay myself373414 960
Someone else in household pays182611 440
Someone else pays (friend, employer etc.)473 080
I don't have paid subscription at the moment423615 840
Can not answer21440
Digital magazine subscription: only digital magazine is included in the subscriptionI pay myself231 320
Someone else in household pays22880
Someone else pays (friend, employer etc.)131 320
I don't have paid subscription at the moment908939 160
Can not answer431 320
Print and digital magazine subscription: both print and digital magazine are included in the subscriptionI pay myself10104 400
Someone else in household pays341 760
Someone else pays (friend, employer etc.)12880
I don't have paid subscription at the moment828035 200
Can not answer441 760

Kaksplus magazine's reader profile / Source NRS a2017/s2018

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.