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Kaksplus

Kaksplus is the number one media for families with young children. The monthly magazine offers useful information on caring for babies and young children and peer support for parenting, and presents and rates important accessories for families with children, be they clothes, prams or vitamins.

Magazine's website: http://www.kaksplus.fi/ Follow us :

Advertisement sales

Advertisement sales Otavamedia Oy
Phone 09 15 661
Fax 09 156 6212
Contact person Taija Tiinanen
0407692540
taija.tiinanen@otava.fi
Www https://yrityksille.otavamedia.fi/

Contact info

Publisher Otavamedia Oy
Visiting address Maistraatinportti 1
00240 Helsinki
Phone 09 15 661
Magazine's email kaksplus@otavamedia.fi

Circulation or copies

Issues per year 10

Readership

Readership 49 000
How many times read 2,4
Minutes of reading 58 min
Page contacts 60 000 Contacts
Sources KMT 2018

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 23.01.2019 19.12.2018 27.12.2018 Thema: Suuri odotusnumero: raskaus vaihe vaiheelta ja helpotusta raskausajan vaivoihin. Vauvan ensihankinnat.
2 06.03.2019 08.02.2019 15.02.2019 Thema: Vauvan ja taaperon kevätvarusteet: haalarit ja jalkineet. Suuri vauvanruokaopas.
3 08.05.2019 09.04.2019 16.04.2019 Thema: Vauvanvaunut ja rattaat. Helpotusta uniongelmiin: hyväksi havaittuja keinoja ja tutkimustietoa. Lapsiperheen rennot minilomat.
4 19.06.2019 23.05.2019 31.05.2019 Thema: Suuri synnytysnumero. Lukijoiden koskettavat synnytystarinat. Kantoreput ja -liinat. Vaippaopas.
5 21.08.2019 26.07.2019 02.08.2019 Thema: Lapsiperheen lääkekaappi ja sairauksien hoito. Vauvan ihonhoito. Turvaistuimet.
6 18.09.2019 23.08.2019 30.08.2019 Thema: Selätetään flunssakausi! Äidin ja lapsen tärkeät vitamiinit ja hivenaineet. Lukijoiden selviytymistarinoita äitiyden kipukohdista.
7 23.10.2019 27.09.2019 04.10.2019 Thema: Vauvan ja taaperon talvihaalarit ja muut ulkoiluvarusteet. Lapsiperheen tuet ja vakuutukset.
8 20.11.2019 25.10.2019 01.11.2019 Thema: Imetyksen avainasiat ja apuvälineet. Suloisia paketteja pukinkonttiin: perheen pienimpien lelut, pelit ja kirjat.

Advertisement rates

2/1

Position: Not specified

Size including margin: 460 x 297 mm

4-colour price 8200 €

2/1

Position: 1. Spread

Size including margin: 460 x 297 mm

4-colour price 9020 €

1/1

Position: Not specified

Size including margin: 230 x 297 mm

4-colour price 4560 €

1/1

Position: 2. Cover

Size including margin: 230 x 297 mm

4-colour price 5020 €

1/1

Position: Back cover

Size including margin: 230 x 297 mm

4-colour price 5020 €

1/2

Position: Not specified

Size including margin: 111 x 297 mm

4-colour price 3100 €

1/2

Position: Not specified

Size including margin: 230 x 146 mm

4-colour price 3100 €

1/4

Position: Not specified

Size including margin: 61 x 297 mm

4-colour price 2280 €

1/4

Position: Not specified

Size including margin: 111 x 146 mm

4-colour price 2280 €

1/4

Position: Not specified

Size including margin: 230 x 70 mm

4-colour price 2280 €

Info about inserts

Technical data

Size mm 230 x 297 mm
Printing area mm 230 x 297 mm
Bleed mm 5 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer Printall AS , Tallinna

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi Tekniset tiedot, puh. 040-574 7795

Readers: 49 000 / NRS 2018 Download magazine graphs (PDF)

Reader profile All 12+ % Kaksplus
Readers %
Kaksplus
Amount of readers
SexWomen517637 240
Men492411 760
Age12-17 y773 430
18-24 y9115 390
25-34 y142813 720
35-44 y14167 840
45-64 y30199 310
65+ y26188 820
ProfessionTop Management431 470
white-collar worker, higher-level13146 860
White-collar worker142411 760
Worker12125 880
Farmer11490
Other entrepreneur431 470
Pensioner30209 800
Student, pupil14136 370
Homewife, home dad052 450
Unemployed431 470
EducationElementary school81490
Secondary school404220 580
High school973 430
University394622 540
Native languageFinnish959747 530
Swedish531 470
Decision-maker in grocery purchasesThe respondent393919 110
The respondent and the rest of the family455124 990
An other person in the family15104 900
Size of the household1 pers25167 840
2 pers372411 760
3 pers152210 780
4 pers14209 800
5+ pers9188 820
Household income (gross)Below 35 000 € /y26209 800
35 001 - 75 000 € /y415225 480
75 001 - 100 000 € /y11115 390
Over 100 000 € /y652 450
Type of MunicipalityGreater Helsinki19199 310
Turku or Tampere862 940
Oulu452 450
70 000 - 150 000 inhabitants town13104 900
Urban municipality273517 150
Conurbation16146 860
Countryside14115 390
HousingApartment323617 640
Row house or semi-detached house16178 330
Detached house454321 070
Farm531 470
Something else100
Can not answer11490
Ownership of housingOwner-occupied residence747235 280
Rented residence202411 760
Right of residence apartment22980
Something else11490
Can not answer21490
Number of cars in householdOne car434120 090
Two cars333818 620
Three or more cars1073 430
No car13136 370
Can not answer11490
Car was bought new or usedNew282411 760
Used636833 320
Can not answer11490
Actively used bonus cardK-Plussa748541 650
S-etukortti798742 630
PINS452 450
Stockmann11136 370
None of these952 450
Can not answer22980
Pets in householdCat000
Dog000
Some other pet000
No pets000
Paying for print and digital newspaper or magazine subscription
Print newspaper subscription: only print newspaper is included in the subscriptionI pay myself212713 230
Someone else in household pays15178 330
Someone else pays (friend, employer etc.)341 960
I don't have paid subscription at the moment605024 500
Can not answer22980
Digital newspaper subscription: only digital newspaper is included in the subscriptionI pay myself7104 900
Someone else in household pays583 920
Someone else pays (friend, employer etc.)22980
I don't have paid subscription at the moment827737 730
Can not answer42980
Multisubscription: A print newspaper and its digital contentI pay myself212110 290
Someone else in household pays11104 900
Someone else pays (friend, employer etc.)32980
I don't have paid subscription at the moment636431 360
Can not answer331 470
Print magazine subscription: only print magazine is included in the subscriptionI pay myself333818 620
Someone else in household pays18178 330
Someone else pays (friend, employer etc.)452 450
I don't have paid subscription at the moment464220 580
Can not answer32980
Digital magazine subscription: only digital magazine is included in the subscriptionI pay myself262 940
Someone else in household pays231 470
Someone else pays (friend, employer etc.)12980
I don't have paid subscription at the moment908642 140
Can not answer541 960
Print and digital magazine subscription: both print and digital magazine are included in the subscriptionI pay myself12178 330
Someone else in household pays452 450
Someone else pays (friend, employer etc.)131 470
I don't have paid subscription at the moment796833 320
Can not answer583 920

Kaksplus magazine's reader profile / Source NRS 2018

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.