Kauneus & Terveys
Kauneus & Terveys is a forward-looking woman's guide to feeling good. It helps the reader to bring out the best in them and offers topical information on matters related to looks, health, exercise, nutrition and weight watching. Kauneus & Terveys is lively and close to everyday life – without forgetting the dreams. The reader: Active, working-age women who are interested in wellbeing and beauty.
Magazine's website: https://www.eeva.fi/lehdet/kauneus-ja-terveys Follow us :
Advertisement sales
Advertisement sales | A-lehdet Oy |
---|---|
Phone | 09 75 961 |
yritysasiakkaat@a-lehdet.fi | |
Contact person |
Mediamyynti A-lehdet yritysasiakkaat@a-lehdet.fi |
Www | https://www.a-lehdet.fi/artikkelit/mainosta-kauneus-ja-terveys-lehdessa |
Contact info
Publisher | A-lehdet Oy |
---|---|
Visiting address |
Risto Rytin tie 33 Helsinki |
Phone | 09 759 61 |
Magazine's email | kauneusjaterveys@a-lehdet.fi |
Päätoimittaja | Mari Paalosalo-Jussinmäki |
Toimituspäällikkö | Sari Hannikainen |
Circulation or copies
Issues per year | 14 |
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Readership
Readership | 114 000 |
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Total reach | 0 |
How many times read | 1.9 |
Minutes of reading | 56 min |
Sources | KMT 2023 |
Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.
Timetable
Issue | Publishing date | Reservation | Material | Research number | Additional info |
1 | 17.01.2024 | 13.12.2023 | Theme: A start for a year of wellbeing. Lose weight, learn to care for yourself, exercise and eat healthily. Vitamins. Cosmetics discoveries. Wellbeing holidays. 10 best skin care products for different skin types. | ||
2 | 14.02.2024 | 17.01.2024 | Theme: Best ideas for beautiful hair. 10 best hair care products. Improve intestinal wellbeing and immunity. Moisturise and nourish your skin. Tips for better concentration. | ||
3 | 13.03.2024 | 14.02.2024 | Theme: Energy for everyday life. Spring fashion. Clarifying and refreshing beauty tips. 10 best health products. Managing allergies. Reduce stress. | ||
4 - 5 | 10.04.2024 | 11.03.2024 | Theme: Handbook of beauty – incredible double special. Everything you want to know about makeup, hair and skin care. With 50 of the most interesting new and classical products of all time. Loveliest summer scents. Positive menopause. Boost your self-esteem. | ||
6 | 15.05.2024 | 15.04.2024 | Theme: Sun special. Beach wear, sun protection and self-tanning. Beauty tips for parties. Healthy feet. | ||
7 | 12.06.2024 | 15.05.2024 | Theme: Wellbeing from nature. Best beauty and wellbeing tips in and around Finland this summer. 10 best natural cosmetics products. Summer health. | ||
8 | 17.07.2024 | 18.06.2024 | Theme: A summer of pleasure. Deeper relationships and better sex. Cosmetics for hot weather. Be gentle with your joints and care for them. | ||
9 | 14.08.2024 | 17.07.2024 | Theme: Autumn trends. New inspiring beauty and wellbeing products. Eyewear fashion. Eye health. 10 best supermarket cosmetics. | ||
10 | 11.09.2024 | 14.08.2024 | Theme: Autumn’s exciting sports special. Inspiration and tips for training: exercise tips, beauty products, fashion and food. Defeat anxiety. | ||
11 - 12 | 09.10.2024 | 11.09.2024 | Theme: Enormous energy double! Coping better with daily life: find balance for body and mind. Nurture your memory. Supplements for various needs. Pharmacy cosmetics. Big hair special: new styles and colours. | ||
13 | 13.11.2024 | 16.10.2024 | Theme: Beautiful party! Best party-season makeup, hairdos and style tips. 10 best luxurious cosmetics. Perfect gift guide for Xmas: cosmetics and fragrances, wellbeing products and smart devices. Tools for mental-self care. | ||
14 | 11.12.2024 | 12.11.2024 | Theme: Happy new You: Best new way to manage insomnia. 10 best makeup products of the year. The ABC of the flu season. |
Advertisement rates
2/1
Position: Not specified
Size including margin: 460 x 297 mm
4-colour price 11041 €
2/1
Position: First spread
Size including margin: 460 x 297 mm
4-colour price 12038 €
1/1
Position: Not specified
Size including margin: 230 x 297 mm
4-colour price 6290 €
1/1
Position: 2. Cover
Size including margin: 230 x 297 mm
4-colour price 6920 €
1/1
Position: 3. Cover
Size including margin: 230 x 297 mm
4-colour price 6920 €
1/1 takakansi
Position: Back cover
Size including margin: 230 x 267 mm
4-colour price 6920 €
1/2
Position: Not specified
Size including margin: 230 x 146 mm
4-colour price 4494 €
1/2
Position: Not specified
Size including margin: 112 x 297 mm
4-colour price 4494 €
1/4
Position: Not specified
Size including margin: 60 x 297 mm
4-colour price 3276 €
1/4
Position: Not specified
Size including margin: 112 x 146 mm
4-colour price 3276 €
1/4
Position: Not specified
Size including margin: 230 x 74 mm
4-colour price 3276 €
1/3
Position: Not specified
Size including margin: 77 x 297 mm
4-colour price 3743 €
1/3
Position: Not specified
Size including margin: 230 x 99 mm
4-colour price 3743 €
Prices doesn't include tax.
Technical data
Size mm | 230 x 297 mm |
---|---|
Bleed mm | 5 mm |
Number of colums | 4 |
Column width | 44 mm |
Printing process | Offset |
Binding | Adhesive binding |
Printing house
Printer | PunaMusta Oy , Joensuu |
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Technical info / material
Ad material delivery | |
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Technical data |
Readers: 114 000 / KMT 2023 Download magazine graphs (PDF)
Reader profile | All 15+ % | Kauneus & Terveys Readers % |
Kauneus & Terveys Amount of readers |
|
Readership (KMT 2023) | 114 000 | |||
Total reach | 0 | |||
Sex | Women | 51 | 88 | 100 320 |
Men | 49 | 12 | 13 680 | |
Native language | Finnish | 95 | 97 | 110 580 |
Swedish | 5 | 3 | 3 420 | |
Age | 15-24 y | 13 | 4 | 4 560 |
25-34 y | 14 | 9 | 10 260 | |
35-44 y | 14 | 11 | 12 540 | |
45-54 y | 14 | 17 | 19 380 | |
55-64 y | 16 | 21 | 23 940 | |
65+ y | 29 | 40 | 45 600 | |
Gender + age | Female 15-29 years | 10 | 6 | 6 840 |
Female 30-49 years | 14 | 22 | 25 080 | |
Female 50+ years | 28 | 60 | 68 400 | |
Male 15-29 years | 10 | 1 | 1 140 | |
Male 30-49 years | 14 | 2 | 2 280 | |
Male 50+ years | 24 | 8 | 9 120 | |
Household position | Lives at home with parents | 7 | 2 | 2 280 |
Lives alone | 28 | 29 | 33 060 | |
Lives with spouse | 37 | 43 | 49 020 | |
Lives with spouse and children | 24 | 23 | 26 220 | |
Single parent | 2 | 2 | 2 280 | |
Other | 3 | 2 | 2 280 | |
Grandchildren under 18 years of age | Yes | 21 | 27 | 30 780 |
No | 38 | 50 | 57 000 | |
No answer (under 45 year olds) | 41 | 23 | 26 220 | |
Profession | Top Management | 4 | 6 | 6 840 |
white-collar worker, higher-level | 16 | 15 | 17 100 | |
White-collar worker | 12 | 18 | 20 520 | |
Worker | 10 | 4 | 4 560 | |
Farmer | 1 | 1 | 1 140 | |
Other entrepreneur | 3 | 2 | 2 280 | |
Pensioner | 31 | 41 | 46 740 | |
Student, pupil | 11 | 4 | 4 560 | |
Homewife, home dad | 0 | 0 | 0 | |
Unemployed | 2 | 1 | 1 140 | |
Other | 6 | 5 | 5 700 | |
No answer | 3 | 2 | 2 280 | |
Education | Elementary school | 5 | 7 | 7 980 |
Secondary school | 7 | 5 | 5 700 | |
Vocational | 28 | 27 | 30 780 | |
High school | 14 | 10 | 11 400 | |
University of Applied Sciences | 19 | 22 | 25 080 | |
University | 27 | 26 | 29 640 | |
Something else | 2 | 1 | 1 140 | |
Size of the household | 1 pers | 28 | 29 | 33 060 |
2 pers | 38 | 43 | 49 020 | |
3 pers | 14 | 12 | 13 680 | |
4 pers | 12 | 9 | 10 260 | |
5+ pers | 7 | 6 | 6 840 | |
Household income (gross) | Below 20 000 € /y | 11 | 8 | 9 120 |
20 000 - 35 000 € /y | 19 | 20 | 22 800 | |
35 001 - 50 000 € /y | 20 | 23 | 26 220 | |
50 001 - 85 000 € /y | 22 | 20 | 22 800 | |
85 001 - 100 000 € /y | 7 | 7 | 7 980 | |
Over 100 000 € /y | 9 | 11 | 12 540 | |
Don't want to tell | 5 | 8 | 9 120 | |
Can't say / No answer | 7 | 4 | 4 560 | |
Decision-maker in grocery purchases | Yes | 93 | 97 | 110 580 |
Don't know | 7 | 3 | 3 420 | |
Can not say | 1 | 0 | 0 | |
Housing | Apartment | 32 | 32 | 36 480 |
Row house or semi-detached house | 15 | 15 | 17 100 | |
Detached house | 47 | 47 | 53 580 | |
Farm | 4 | 6 | 6 840 | |
Something else | 1 | 1 | 1 140 | |
Can not say | 0 | 0 | 0 | |
Ownership of housing | Owner-occupied residence | 76 | 81 | 92 340 |
Rented residence | 20 | 14 | 15 960 | |
Right of residence apartment | 2 | 3 | 3 420 | |
Something else | 1 | 0 | 0 | |
Can not say | 1 | 0 | 0 | |
Cottage or holiday home in regular use | Yes | 40 | 40 | 45 600 |
No | 59 | 59 | 67 260 | |
Can not say | 1 | 1 | 1 140 | |
Using AdBlocker or similar application | Yes | 19 | 9 | 10 260 |
No | 76 | 85 | 96 900 | |
Can not say | 5 | 5 | 5 700 | |
Number of cars in household | One car | 45 | 50 | 57 000 |
Two cars | 32 | 31 | 35 340 | |
Three or more cars | 10 | 7 | 7 980 | |
No car | 14 | 12 | 13 680 | |
PUUTTUU | PUUTTUU | 22 | 26 | 29 640 |
PUUTTUU | 67 | 58 | 66 120 | |
PUUTTUU | 4 | 2 | 2 280 | |
PUUTTUU | 8 | 9 | 10 260 | |
PUUTTUU | 2 | 1 | 1 140 | |
PUUTTUU | 8 | 11 | 12 540 | |
PUUTTUU | 5 | 6 | 6 840 | |
Advertising ban at the door / mailbox | Yes | 24 | 19 | 21 660 |
No | 76 | 81 | 92 340 | |
Can not say | 1 | 0 | 0 | |
lifecycle | In paid job, entrepreneur, freelancer, farmer | 52 | 51 | 58 140 |
Temporarily absent (= time off from work, care or study, maternity leave) | 1 | 1 | 1 140 | |
Retired | 31 | 41 | 46 740 | |
Unemployed / laid off | 2 | 1 | 1 140 | |
Schoolboy or student | 11 | 4 | 4 560 | |
Housewife or father | 0 | 0 | 0 | |
In the military or performing civilian service | 0 | 0 | 0 | |
Other | 1 | 1 | 1 140 | |
Don't want to say | 0 | 0 | 0 | |
Can not say | 0 | 0 | 0 | |
Participation in workplace procurement decisions | Yes | 25 | 23 | 26 220 |
No | 25 | 25 | 28 500 | |
Can't say / No answer | 50 | 52 | 59 280 | |
Health services used in the household | Public health services | 85 | 87 | 99 180 |
Employer - funded health care services | 49 | 44 | 50 160 | |
Private, self-funded healthcare services | 39 | 51 | 58 140 | |
Private health insurance services | 22 | 19 | 21 660 | |
No health care | 1 | 0 | 0 | |
Can not say | 1 | 0 | 0 | |
Type of municipality (7 class) | Greater Helsinki | 19 | 24 | 27 360 |
Turku or Tampere | 8 | 7 | 7 980 | |
Oulu | 4 | 3 | 3 420 | |
70 000 - 150 000 inhabitants town | 13 | 14 | 15 960 | |
Urban municipality | 27 | 29 | 33 060 | |
Conurbation | 16 | 13 | 14 820 | |
Countryside | 13 | 10 | 11 400 | |
Pets in household | Cat | 17 | 17 | 19 380 |
Dog | 26 | 24 | 27 360 | |
Some other pet | 5 | 6 | 6 840 | |
No pets | 59 | 61 | 69 540 | |
Family with kids | Yes | 32 | 27 | 30 780 |
No | 68 | 73 | 83 220 | |
Use of glasses or contact lenses | Yes | 67 | 80 | 91 200 |
No | 33 | 20 | 22 800 | |
How often different content is read | ||||
The frequency of reading: Print magazines | Daily | 15 | 22 | 25 080 |
5-6 days a week | 4 | 11 | 12 540 | |
1-4 days a week | 26 | 34 | 38 760 | |
Monthly | 24 | 21 | 23 940 | |
Rarely | 23 | 11 | 12 540 | |
Never | 7 | 1 | 1 140 | |
Can not say | 1 | 1 | 1 140 | |
The frequency of reading: Magazine content in digital format | Daily | 21 | 26 | 29 640 |
5-6 days a week | 5 | 4 | 4 560 | |
1-4 days a week | 19 | 17 | 19 380 | |
Monthly | 15 | 18 | 20 520 | |
Rarely | 24 | 21 | 23 940 | |
Never | 14 | 13 | 14 820 | |
Can not say | 1 | 0 | 0 | |
The frequency of reading: Print newspapers or afternoon papers | Daily | 30 | 47 | 53 580 |
5-6 days a week | 4 | 6 | 6 840 | |
1-4 days a week | 23 | 23 | 26 220 | |
Monthly | 13 | 11 | 12 540 | |
Rarely | 21 | 10 | 11 400 | |
Never | 7 | 3 | 3 420 | |
Can not say | 1 | 0 | 0 | |
The frequency of reading: Newspaper or afternoon paper content in digital format | Daily | 54 | 56 | 63 840 |
5-6 days a week | 9 | 10 | 11 400 | |
1-4 days a week | 16 | 14 | 15 960 | |
Monthly | 6 | 7 | 7 980 | |
Rarely | 9 | 7 | 7 980 | |
Never | 6 | 6 | 6 840 | |
Can not say | 0 | 0 | 0 | |
The frequency of reading: Free and free delivery newspapers | Daily | 5 | 7 | 7 980 |
5-6 days a week | 4 | 5 | 5 700 | |
1-4 days a week | 44 | 52 | 59 280 | |
Monthly | 17 | 18 | 20 520 | |
Rarely | 20 | 14 | 15 960 | |
Never | 9 | 4 | 4 560 | |
Can not say | 1 | 0 | 0 | |
The frequency of watching: Free online TV services | Daily | 15 | 19 | 21 660 |
5-6 days a week | 9 | 13 | 14 820 | |
1-4 days a week | 30 | 27 | 30 780 | |
Monthly | 23 | 20 | 22 800 | |
Rarely | 15 | 12 | 13 680 | |
Never | 7 | 10 | 11 400 | |
Can not say | 1 | 1 | 1 140 | |
The frequency of watching: Pay TV and streaming services | Daily | 16 | 15 | 17 100 |
5-6 days a week | 10 | 6 | 6 840 | |
1-4 days a week | 22 | 19 | 21 660 | |
Monthly | 10 | 10 | 11 400 | |
Rarely | 11 | 12 | 13 680 | |
Never | 31 | 38 | 43 320 | |
Can not say | 0 | 0 | 0 | |
The frequency of watching: Programs of YLE (national proadcaster) TV channels | Daily | 45 | 55 | 62 700 |
5-6 days a week | 9 | 9 | 10 260 | |
1-4 days a week | 19 | 18 | 20 520 | |
Monthly | 11 | 8 | 9 120 | |
Rarely | 12 | 6 | 6 840 | |
Never | 3 | 2 | 2 280 | |
Can not say | 0 | 1 | 1 140 | |
The frequency of watching: Programs of commercial TV channels | Daily | 35 | 38 | 43 320 |
5-6 days a week | 12 | 14 | 15 960 | |
1-4 days a week | 22 | 23 | 26 220 | |
Monthly | 11 | 9 | 10 260 | |
Rarely | 12 | 9 | 10 260 | |
Never | 7 | 6 | 6 840 | |
Can not say | 0 | 0 | 0 | |
The frequency of listening: Programs of YLE (national proadcaster) radio-channels | Daily | 22 | 29 | 33 060 |
5-6 days a week | 7 | 7 | 7 980 | |
1-4 days a week | 16 | 17 | 19 380 | |
Monthly | 13 | 12 | 13 680 | |
Rarely | 26 | 23 | 26 220 | |
Never | 16 | 12 | 13 680 | |
Can not say | 1 | 0 | 0 | |
The frequency of listening: Programs of commercial radio channels | Daily | 16 | 16 | 18 240 |
5-6 days a week | 10 | 10 | 11 400 | |
1-4 days a week | 21 | 16 | 18 240 | |
Monthly | 14 | 15 | 17 100 | |
Rarely | 21 | 23 | 26 220 | |
Never | 16 | 18 | 20 520 | |
Can not say | 1 | 1 | 1 140 | |
The frequency of listening: Podcasts | Daily | 4 | 2 | 2 280 |
5-6 days a week | 3 | 2 | 2 280 | |
1-4 days a week | 9 | 8 | 9 120 | |
Monthly | 13 | 11 | 12 540 | |
Rarely | 28 | 28 | 31 920 | |
Never | 41 | 46 | 52 440 | |
Can not say | 2 | 3 | 3 420 | |
User frequency and following: Social media | Daily | 57 | 56 | 63 840 |
5-6 days a week | 7 | 8 | 9 120 | |
1-4 days a week | 8 | 6 | 6 840 | |
Monthly | 3 | 2 | 2 280 | |
Rarely | 6 | 4 | 4 560 | |
Never | 19 | 24 | 27 360 | |
Can not say | 0 | 1 | 1 140 | |
User frequency and following: Bloggers, YouTubers, or social media influencers | Daily | 13 | 10 | 11 400 |
5-6 days a week | 5 | 3 | 3 420 | |
1-4 days a week | 11 | 8 | 9 120 | |
Monthly | 8 | 8 | 9 120 | |
Rarely | 22 | 24 | 27 360 | |
Never | 40 | 46 | 52 440 | |
Can not say | 1 | 1 | 1 140 | |
User frequency: Instant messaging | Daily | 68 | 66 | 75 240 |
5-6 days a week | 9 | 10 | 11 400 | |
1-4 days a week | 10 | 10 | 11 400 | |
Monthly | 3 | 3 | 3 420 | |
Rarely | 3 | 2 | 2 280 | |
Never | 8 | 10 | 11 400 | |
Can not say | 0 | 0 | 0 | |
A paid Finnish newspaper is subscribed to my household (print or digital) | Yes | 58 | 72 | 82 080 |
No | 41 | 27 | 30 780 | |
Can not say | 1 | 0 | 0 | |
I tend to buy tabloids | Yes | 8 | 13 | 14 820 |
No | 90 | 86 | 98 040 | |
Can not say | 2 | 1 | 1 140 | |
A paid Finnish magazine is subscribed to my household (print or digital) | Yes | 46 | 59 | 67 260 |
No | 52 | 40 | 45 600 | |
Can not say | 2 | 1 | 1 140 | |
I tend to buy single copy magazines | Yes | 17 | 28 | 31 920 |
No | 81 | 70 | 79 800 | |
Can not say | 2 | 2 | 2 280 | |
PUUTTUU | PUUTTUU | 13 | 20 | 22 800 |
PUUTTUU | 5 | 7 | 7 980 | |
PUUTTUU | 7 | 9 | 10 260 | |
PUUTTUU | 15 | 13 | 14 820 | |
PUUTTUU | 8 | 6 | 6 840 | |
PUUTTUU | 7 | 2 | 2 280 | |
PUUTTUU | 10 | 8 | 9 120 | |
PUUTTUU | 6 | 7 | 7 980 | |
PUUTTUU | 9 | 10 | 11 400 | |
PUUTTUU | 9 | 9 | 10 260 | |
PUUTTUU | 4 | 7 | 7 980 | |
PUUTTUU | 5 | 6 | 6 840 | |
PUUTTUU | 13 | 18 | 20 520 | |
PUUTTUU | 8 | 14 | 15 960 | |
PUUTTUU | 13 | 13 | 14 820 | |
PUUTTUU | 7 | 14 | 15 960 | |
PUUTTUU | 8 | 5 | 5 700 | |
PUUTTUU | 3 | 2 | 2 280 | |
PUUTTUU | 56 | 54 | 61 560 | |
KULUTUSVÄITTÄMÄT | ||||
PUUTTUU | PUUTTUU | 58 | 61 | 69 540 |
PUUTTUU | 40 | 37 | 42 180 | |
PUUTTUU | 2 | 2 | 2 280 | |
PUUTTUU | PUUTTUU | 87 | 90 | 102 600 |
PUUTTUU | 11 | 9 | 10 260 | |
PUUTTUU | 1 | 1 | 1 140 | |
PUUTTUU | PUUTTUU | 73 | 79 | 90 060 |
PUUTTUU | 25 | 19 | 21 660 | |
PUUTTUU | 2 | 3 | 3 420 | |
PUUTTUU | PUUTTUU | 81 | 82 | 93 480 |
PUUTTUU | 18 | 17 | 19 380 | |
PUUTTUU | 2 | 2 | 2 280 | |
PUUTTUU | PUUTTUU | 57 | 57 | 64 980 |
PUUTTUU | 41 | 41 | 46 740 | |
PUUTTUU | 1 | 1 | 1 140 | |
PUUTTUU | PUUTTUU | 30 | 29 | 33 060 |
PUUTTUU | 63 | 63 | 71 820 | |
PUUTTUU | 7 | 9 | 10 260 | |
PUUTTUU | PUUTTUU | 84 | 89 | 101 460 |
PUUTTUU | 15 | 10 | 11 400 | |
PUUTTUU | 1 | 1 | 1 140 | |
PUUTTUU | PUUTTUU | 41 | 41 | 46 740 |
PUUTTUU | 57 | 55 | 62 700 | |
PUUTTUU | 2 | 3 | 3 420 | |
PUUTTUU | PUUTTUU | 86 | 86 | 98 040 |
PUUTTUU | 14 | 13 | 14 820 | |
PUUTTUU | 1 | 1 | 1 140 | |
PUUTTUU | PUUTTUU | 30 | 29 | 33 060 |
PUUTTUU | 65 | 65 | 74 100 | |
PUUTTUU | 5 | 6 | 6 840 | |
PUUTTUU | PUUTTUU | 39 | 42 | 47 880 |
PUUTTUU | 60 | 57 | 64 980 | |
PUUTTUU | 1 | 1 | 1 140 | |
PUUTTUU | PUUTTUU | 67 | 75 | 85 500 |
PUUTTUU | 30 | 22 | 25 080 | |
PUUTTUU | 3 | 3 | 3 420 | |
PUUTTUU | PUUTTUU | 67 | 76 | 86 640 |
PUUTTUU | 31 | 20 | 22 800 | |
PUUTTUU | 3 | 3 | 3 420 | |
PUUTTUU | PUUTTUU | 67 | 67 | 76 380 |
PUUTTUU | 30 | 31 | 35 340 | |
PUUTTUU | 2 | 2 | 2 280 |
Kauneus & Terveys magazine's reader profile / Source NRS 2023