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Kippari

Kippari is the only magazine in Finland specialising in motorboating. The magazine is a real information package for those who like making excursions into inland waters or in the archipelago, fishing, diving, or who have to get to their shoreside cottage whatever the weather. The magazine is filled with technology, the fun of boating, and high-speed atmosphere – without forgetting tips for boat maintenance and repair.

Magazine's website: http://kipparilehti.fi/ Follow us :

Advertisement sales

Advertisement sales Otavamedia Oy
Phone 09 15 661
Fax 09 145 650
Contact person Fredrik Ström
040 575 2535
Fredrik.Strom@otava.fi
Www https://yrityksille.otavamedia.fi/
Advertisement sales Otavamedia Oy
Phone 09 15 661
Fax 09 156 6212
Contact person Leena Hyyryläinen
050 3106792
leena.hyyrylainen@otava.fi
Www https://yrityksille.otavamedia.fi/

Contact info

Publisher Otavamedia Oy
Visiting address Maistraatinportti 1
00240 Helsinki
Phone 09 15 661
Magazine's email etunimi.sukunimi@otavamedia.fi

Circulation or copies

Issues per year 12

Readership

Readership 51 000
Total reach 52 000
How many times read 3,3
Minutes of reading 47 min
Page contacts 74 000 Contacts
Sources KMT s2017/k2018

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 10.01.2019 10.12.2019 17.12.2019 Thema: Seuraavan kauden uudet ja hyödylliset varusteet moottoriveneilijälle. Tutkimus sovittaessa.
2 07.02.2019 11.01.2019 18.01.2019 Thema: Suuri venemessunumero. Vene 19 Båt –messujen tärpit moottoriveneilijälle. Vertailussa pienet Day Cruiser –veneet. Tutkimus sovittaessa.
3 14.03.2019 15.02.2019 22.02.2019 Thema: Suuri moottorinumero. Markkinoiden edullisimmat tuplapulpettiveneet vertailussa. Messujen mielenkiintoisimmat moottoriveneet. Tutkimus sovittaessa.
4 11.04.2019 15.03.2019 22.03.2019 Thema: Käytettyjen veneiden erikoisnumero. Tee se itse -vinkit viime hetken kunnostuksiin ja pikaremontteihin ennen veneilykauden alkua. Tutkimus sovittaessa.
5 09.05.2019 09.04.2019 15.04.2019 Thema: Isojen Day Cruiser- veneiden vertailu. Paljonko lisämetri pituudessa parantaa veneen ajo-ominaisuuksia tai käytettävyyttä. Tutkimus sovittaessa.
6 13.06.2019 15.05.2019 22.05.2019 Thema: Mökkivene-ekstra. Milloin saarimökin yhteysveneeksi riittää avovene ja koska koppivene on tarpeen. Tutkimus sovittaessa.
7 18.07.2019 19.06.2019 26.06.2019 Thema: Suuri vesiskootterivertailu. Skootterisafareilla tarvittavat varusteet. Tutkimus sovittaessa.
8 14.08.2019 18.07.2019 25.07.2019 Thema: Suuri kalavenevertailu, suomalaiset uutuudet vastaan tuontiveneet. Uivan venenäyttelyn ennakkojutut. Tutkimus sovittaessa.
9 12.09.2019 16.08.2019 23.08.2019 Thema: Navigointia pimeässä: venettä ei ole mikään pakko nostaa vielä syyskuussa. Valaisimet ja muut avut pimeään. Tutkimus sovittaessa.
10 17.10.2019 20.09.2019 27.09.2019 Thema: Huolto-ekstra. Ohjeet moottoreiden huoltoon itse ja vinkit huoltopalvelun ostajalle. Tutkimus sovittaessa.
11 14.11.2019 18.10.2019 25.10.2019 Thema: Arktisen veneilyn opas. Miten selviytyä syysmyrskyistä ja jäätävistä oloista. Varusteet extreme-avoveneilyyn. Tutkimus sovittaessa.
12 12.12.2019 15.11.2019 22.11.2019 Thema: Suuri matkailu- ja elämysnumero. Katsaus tarjolla oleviin charter- matkoihin veneellä. Tutkimus sovittaessa.

Advertisement rates

2/1

Position: Not specified

Size including margin: 434 x 280 mm

4-colour price 3600 €

Erikoishinnat: 4 230 € numerossa 2

1 1/2

Position: Not specified

Size including margin: 322 x 280 mm

4-colour price 3100 €

Erikoishinnat: 3 650 € numerossa 2.

1/1

Position: Not specified

Size including margin: 217 x 280 mm

4-colour price 2000 €

Erikoishinnat: 2 350 € numerossa 2.

1/1

Position: 2. Cover

Size including margin: 217 x 280 mm

4-colour price 2200 €

Erikoishinnat: 2 590 € numerossa 2

Takakansi

Position: Back cover

Size including margin: 217 x 255 mm

4-colour price 2200 €

Erikoishinnat: 2 590 € numerossa 2

1/1

Position: 3. Cover

Size including margin: 217 x 280 mm

4-colour price 2200 €

Erikoishinnat: 2 590 € numerossa 2

1/2

Position: Not specified

Size including margin: 217 x 138 mm

4-colour price 1360 €

Erikoishinnat: 1 600 € numerossa 2.

1/2

Position: Not specified

Size including margin: 106 x 280 mm

4-colour price 1360 €

Erikoishinnat: 1 600 € numerossa 2.

1/4

Position: Not specified

Size including margin: 55x280 mm

4-colour price 1000 €

Erikoishinnat: 1 180 € numerossa 2.

1/4

Position: Not specified

Size including margin: 217x68 mm

4-colour price 1000 €

Erikoishinnat: 1 180 € numerossa 2.

1/4

Position: Not specified

Size including margin: 106 x138 mm

4-colour price 1000 €

Erikoishinnat: 1 180 € numerossa 2.

Info about inserts

Technical data

Size mm 217 x 280 mm
Printing area mm 217 x 280 mm
Bleed mm 5 mm
Column width 42 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer Forssa Print , Forssa - Tuotanto

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi Tekniset tiedot, puh. 040 5747795

Readers: 51 000 / NRS a2017/s2018 Download magazine graphs (PDF)

Reader profile All 12+ % Kippari
Readers %
Kippari
Amount of readers
SexWomen51105 100
Men499045 900
Age12-17 y773 570
18-24 y931 530
25-34 y1473 570
35-44 y142311 730
45-64 y304824 480
65+ y26126 120
ProfessionTop Management3136 630
white-collar worker, higher-level13168 160
White-collar worker14136 630
Worker12189 180
Farmer100
Other entrepreneur473 570
Pensioner30199 690
Student, pupil1394 590
Homewife, home dad000
Unemployed421 020
EducationElementary school731 530
Secondary school413919 890
High school9105 100
University384321 930
Native languageFinnish958945 390
Swedish5115 610
Decision-maker in grocery purchasesThe respondent402914 790
The respondent and the rest of the family445427 540
An other person in the family16178 670
Size of the household1 pers252110 710
2 pers373216 320
3 pers15136 630
4 pers142914 790
5+ pers963 060
Household income (gross)Below 35 000 € /y26115 610
35 001 - 75 000 € /y413618 360
75 001 - 100 000 € /y112110 710
Over 100 000 € /y62010 200
Type of MunicipalityGreater Helsinki193015 300
Turku or Tampere884 080
Oulu41510
70 000 - 150 000 inhabitants town13105 100
Urban municipality272713 770
Conurbation16147 140
Countryside14105 100
HousingApartment312613 260
Row house or semi-detached house17147 140
Detached house455729 070
Farm521 020
Something else11510
Can not answer100
Ownership of housingOwner-occupied residence758241 820
Rented residence20147 140
Right of residence apartment221 020
Something else121 020
Can not answer11510
Number of cars in householdOne car453919 890
Two cars324723 970
Three or more cars10105 100
No car1331 530
Can not answer100
Car was bought new or usedNew283316 830
Used647136 210
Can not answer11510
Actively used bonus cardK-Plussa767940 290
S-etukortti798442 840
PINS663 060
Stockmann13168 160
None of these942 040
Can not answer221 020
Pets in householdCat17136 630
Dog262814 280
Some other pet684 080
No pets606131 110
Paying for print and digital newspaper or magazine subscription
Print newspaper subscription: only print newspaper is included in the subscriptionI pay myself283718 870
Someone else in household pays18168 160
Someone else pays (friend, employer etc.)331 530
I don't have paid subscription at the moment514221 420
Can not answer221 020
Digital newspaper subscription: only digital newspaper is included in the subscriptionI pay myself7147 140
Someone else in household pays673 570
Someone else pays (friend, employer etc.)342 040
I don't have paid subscription at the moment817035 700
Can not answer352 550
Multisubscription: A print newspaper and its digital contentI pay myself162412 240
Someone else in household pays9105 100
Someone else pays (friend, employer etc.)252 550
I don't have paid subscription at the moment706131 110
Can not answer342 040
Print magazine subscription: only print magazine is included in the subscriptionI pay myself374120 910
Someone else in household pays18199 690
Someone else pays (friend, employer etc.)442 040
I don't have paid subscription at the moment423919 890
Can not answer221 020
Digital magazine subscription: only digital magazine is included in the subscriptionI pay myself263 060
Someone else in household pays242 040
Someone else pays (friend, employer etc.)11510
I don't have paid subscription at the moment908342 330
Can not answer463 060
Print and digital magazine subscription: both print and digital magazine are included in the subscriptionI pay myself102512 750
Someone else in household pays373 570
Someone else pays (friend, employer etc.)152 550
I don't have paid subscription at the moment826432 640
Can not answer463 060

Kippari magazine's reader profile / Source NRS a2017/s2018

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.