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Kodin Kuvalehti

Kodin Kuvalehti is one of the largest women’s magazines and the largest household magazine in Finland. Kodin Kuvalehti reaches those who make everyday purchase decisions nation-wide. Its readers decide what the family will eat, what will be bought for their home and where the family will go on holiday. They also invest in personal beauty and wellbeing and that of their loved ones. Authentic life, real people with real stories and various everyday passions resonate with readers in every issue. The magazine helps its readers to live a wonderful everyday life.

Magazine's website: https://www.sanomakauppa.fi/-/-/Kodin-Kuvalehti.html?ProductUUID=wBkK7A8g2_EAAAFWmWVWuLTg Follow us :

Advertisement sales

Advertisement sales Sanoma Media Finland Oy
Phone 09 120 5090
Fax 09 120 5999
Email etunimi.sukunimi@sanoma.com
Contact person Marja Laulainen
09-1205090
marja.laulainen@sanoma.fi
Www http://media.sanoma.fi/

Contact info

Publisher Sanoma Media Finland Oy
Visiting address Porkkalankatu 20 A
00180 Helsinki
Postal address PL 100
00040 Sanoma
Phone 09 1201
Magazine's email kodin.kuvalehti@sanoma.com

Circulation or copies

Issues per year 24

Readership

Readership 284 000
Total reach 403 999
How many times read 2,8
Minutes of reading 76 min
Page contacts 444 000 Contacts
Sources KMT s2017/k2018

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 28.12.2018 29.11.2018 03.12.2018 Thema: Feeling good. Healthy treats and drinks. Money and finances.
2 17.01.2019 18.12.2018 27.12.2018 Thema: Beauty, skin care & anti-ageing. Travel.
3 31.01.2019 07.01.2019 10.01.2019 Thema: Big food issue of the winter. (Vitamins and health)
4 14.02.2019 21.01.2019 24.01.2019 Thema: Baking extra. Winter holiday tips and outdoor exercise.
5 28.02.2019 04.02.2019 07.02.2019 Thema: Interior design extra. Loveliest green ideas.
6 14.03.2019 18.02.2019 21.02.2019 Thema: Garden. Cleaning and organizing.
7 28.03.2019 04.03.2019 07.03.2019 Thema: Kitchen and table setting. Fashion, beauty and glasses. City holidays.
8 11.04.2019 18.03.2019 21.03.2019 Thema: Easter extra. Yard and balcony.
9 25.04.2019 28.03.2019 02.04.2019 Thema: Beauty extra. Loveliest party cakes.
10 09.05.2019 10.04.2019 16.04.2019 Thema: Party extra. Mother's Day. Best ideas for spring parties. Special diets.
11 23.05.2019 29.04.2019 02.05.2019 Thema: Gift ideas for graduates. New products for your home. Start of the BBQ season. Spring and party drinks.
12 13.06.2019 20.05.2019 23.05.2019 Thema: Midsummer buffet. Beauty and protection from the sum. Voyages.
13 27.06.2019 03.06.2019 06.06.2019 Thema: Summer Finland and summer books.
14 11.07.2019 14.06.2019 19.06.2019 Thema: Summer homes and summer cottages. Easy summer foods. Vintage and flea market tips.
15 25.07.2019 01.07.2019 04.07.2019 Thema: Berry treats of the summer.
16 08.08.2019 15.07.2019 18.07.2019 Thema: Preservation extra. Organizing your home and new interior ideas.
17 29.08.2019 05.08.2019 08.08.2019 Thema: Feeling good extra. Sleep and well-being. Hair and beauty. Get your finances in shape.
18 12.09.2019 19.08.2019 22.08.2019 Thema: Interior design extra of the autumn. New vegetarian ideas.
19 26.09.2019 02.09.2019 05.09.2019 Thema: Autumn garden and harvest. Autumn fashion. New energy from exercise.
20 10.10.2019 16.09.2019 19.09.2019 Thema: Big food extra of the autumn. Autumn books. Vitamins and flu treatment.
21 31.10.2019 07.10.2019 10.10.2019 Thema: Treats for the Christmas party season. Festive fashion and beauty.
22 14.11.2019 21.10.2019 24.10.2019 Thema: Baking gingerbread. Long-haul holidays. Christmas crafts.
23 28.11.2019 04.11.2019 07.11.2019 Thema: Christmas baking and food gifts. Gift ideas.
24 12.12.2019 15.11.2019 20.11.2019 Thema: Christmas table and table setting ideas.

Advertisement rates

2/1

Position: Not specified

Size including margin: 460x297 mm

4-colour price 19900 €

2/1

Position: First spread

Size including margin: 460x297 mm

4-colour price 22900 €

2/1

Position: 2. Spread

Size including margin: 460x297 mm

4-colour price 21900 €

1/2 AU

Position: Not specified

Size including margin: 460x146 mm

4-colour price 14200 €

1/1

Position: Not specified

Size including margin: 230x297 mm

4-colour price 9950 €

1/1

Position: 2. Cover

Size including margin: 230x297 mm

4-colour price 11100 €

1/1

Position: 3. Cover

Size including margin: 230x297 mm

4-colour price 11100 €

1/1

Position: Back cover

Size including margin: 230x272 mm

4-colour price 11500 €

1/2

Position: Not specified

Size including margin: 112x297 mm

4-colour price 7100 €

1/2

Position: Not specified

Size including margin: 230x146 mm

4-colour price 7100 €

1/3

Position: Not specified

Size including margin: 76x297 mm

4-colour price 6169 €

1/3

Position: Not specified

Size including margin: 230 x 99 mm

4-colour price 6169 €

1/4

Position: Not specified

Size including margin: 60x297 mm

4-colour price 5200 €

1/4

Position: Not specified

Size including margin: 230x74 mm

4-colour price 5200 €

Info about inserts

Technical data

Size mm 230 x 297 mm
Printing area mm 195 x 267 mm
Number of colums 4
Column width 45 mm
Printing process Offset
Binding Adhesive binding

Printing house

Printer Kroonpress AS , Viro

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi

Readers: 284 000 / NRS a2017/s2018 Download magazine graphs (PDF)

Reader profile All 12+ % Kodin Kuvalehti
Readers %
Kodin Kuvalehti
Amount of readers
SexWomen5183235 720
Men491748 280
Age12-17 y7514 200
18-24 y9411 360
25-34 y14822 720
35-44 y141234 080
45-64 y3042119 280
65+ y262879 520
ProfessionTop Management3411 360
white-collar worker, higher-level131542 600
White-collar worker141851 120
Worker12822 720
Farmer112 840
Other entrepreneur438 520
Pensioner303496 560
Student, pupil13822 720
Homewife, home dad012 840
Unemployed438 520
EducationElementary school7514 200
Secondary school4143122 120
High school9719 880
University3843122 120
Native languageFinnish9598278 320
Swedish525 680
Decision-maker in grocery purchasesThe respondent4048136 320
The respondent and the rest of the family4442119 280
An other person in the family16925 560
Size of the household1 pers252262 480
2 pers3743122 120
3 pers151439 760
4 pers141131 240
5+ pers91028 400
Household income (gross)Below 35 000 € /y262571 000
35 001 - 75 000 € /y4142119 280
75 001 - 100 000 € /y111336 920
Over 100 000 € /y6719 880
Type of MunicipalityGreater Helsinki191645 440
Turku or Tampere8719 880
Oulu438 520
70 000 - 150 000 inhabitants town131336 920
Urban municipality272982 360
Conurbation161851 120
Countryside141439 760
HousingApartment312776 680
Row house or semi-detached house171645 440
Detached house4551144 840
Farm5514 200
Something else112 840
Can not answer112 840
Ownership of housingOwner-occupied residence7582232 880
Rented residence201336 920
Right of residence apartment238 520
Something else125 680
Can not answer112 840
Number of cars in householdOne car4546130 640
Two cars323599 400
Three or more cars10822 720
No car131131 240
Can not answer100
Car was bought new or usedNew283290 880
Used6462176 080
Can not answer112 840
Actively used bonus cardK-Plussa7686244 240
S-etukortti7985241 400
PINS6719 880
Stockmann131851 120
None of these9514 200
Can not answer212 840
Pets in householdCat171645 440
Dog262879 520
Some other pet6514 200
No pets6058164 720
Paying for print and digital newspaper or magazine subscription
Print newspaper subscription: only print newspaper is included in the subscriptionI pay myself283599 400
Someone else in household pays182159 640
Someone else pays (friend, employer etc.)3411 360
I don't have paid subscription at the moment5139110 760
Can not answer225 680
Digital newspaper subscription: only digital newspaper is included in the subscriptionI pay myself7822 720
Someone else in household pays6719 880
Someone else pays (friend, employer etc.)325 680
I don't have paid subscription at the moment8180227 200
Can not answer338 520
Multisubscription: A print newspaper and its digital contentI pay myself162159 640
Someone else in household pays91131 240
Someone else pays (friend, employer etc.)225 680
I don't have paid subscription at the moment7065184 600
Can not answer338 520
Print magazine subscription: only print magazine is included in the subscriptionI pay myself3754153 360
Someone else in household pays182056 800
Someone else pays (friend, employer etc.)4617 040
I don't have paid subscription at the moment422468 160
Can not answer225 680
Digital magazine subscription: only digital magazine is included in the subscriptionI pay myself238 520
Someone else in household pays225 680
Someone else pays (friend, employer etc.)112 840
I don't have paid subscription at the moment9089252 760
Can not answer4411 360
Print and digital magazine subscription: both print and digital magazine are included in the subscriptionI pay myself101953 960
Someone else in household pays3514 200
Someone else pays (friend, employer etc.)112 840
I don't have paid subscription at the moment8274210 160
Can not answer438 520

Kodin Kuvalehti magazine's reader profile / Source NRS a2017/s2018

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.