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Kodin Kuvalehti

Kodin Kuvalehti is one of the largest women’s magazines and the largest household magazine in Finland. Kodin Kuvalehti reaches those who make everyday purchase decisions nation-wide. Its readers decide what the family will eat, what will be bought for their home and where the family will go on holiday. They also invest in personal beauty and wellbeing and that of their loved ones. Authentic life, real people with real stories and various everyday passions resonate with readers in every issue. The magazine helps its readers to live a wonderful everyday life.

Magazine's website: https://www.sanomakauppa.fi/-/-/Kodin-Kuvalehti.html?ProductUUID=wBkK7A8g2_EAAAFWmWVWuLTg Follow us :

Advertisement sales

Advertisement sales Sanoma Media Finland Oy
Phone 09 120 5090
Fax 09 120 5999
Email etunimi.sukunimi@sanoma.com
Contact person Marja Laulainen
09-1205090
marja.laulainen@sanoma.fi
Www http://media.sanoma.fi/

Contact info

Publisher Sanoma Media Finland Oy
Visiting address Porkkalankatu 20 A
00180 Helsinki
Postal address PL 100
00040 Sanoma
Phone 09 1201
Magazine's email kodin.kuvalehti@sanoma.com

Circulation or copies

Issues per year 24

Readership

Readership 300 000
Total reach 474 403
How many times read 2,8
Minutes of reading 69 min
Page contacts 477 000 Contacts
Sources KMT 2018

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 28.12.2018 29.11.2018 03.12.2018 Thema: Feeling good. Healthy treats and drinks. Money and finances.
2 17.01.2019 18.12.2018 27.12.2018 Thema: Beauty, skin care & anti-ageing. Travel.
3 31.01.2019 07.01.2019 10.01.2019 Thema: Big food issue of the winter. (Vitamins and health)
4 14.02.2019 21.01.2019 24.01.2019 Thema: Baking extra. Winter holiday tips and outdoor exercise.
5 28.02.2019 04.02.2019 07.02.2019 Thema: Interior design extra. Loveliest green ideas.
6 14.03.2019 18.02.2019 21.02.2019 Thema: Garden. Cleaning and organizing.
7 28.03.2019 04.03.2019 07.03.2019 Thema: Kitchen and table setting. Fashion, beauty and glasses. City holidays.
8 11.04.2019 18.03.2019 21.03.2019 Thema: Easter extra. Yard and balcony.
9 25.04.2019 28.03.2019 02.04.2019 Thema: Beauty extra. Loveliest party cakes.
10 09.05.2019 10.04.2019 16.04.2019 Thema: Party extra. Mother's Day. Best ideas for spring parties. Special diets.
11 23.05.2019 29.04.2019 02.05.2019 Thema: Gift ideas for graduates. New products for your home. Start of the BBQ season. Spring and party drinks.
12 13.06.2019 20.05.2019 23.05.2019 Thema: Midsummer buffet. Beauty and protection from the sum. Voyages.
13 27.06.2019 03.06.2019 06.06.2019 Thema: Summer Finland and summer books.
14 11.07.2019 14.06.2019 19.06.2019 Thema: Summer homes and summer cottages. Easy summer foods. Vintage and flea market tips.
15 25.07.2019 01.07.2019 04.07.2019 Thema: Berry treats of the summer.
16 08.08.2019 15.07.2019 18.07.2019 Thema: Preservation extra. Organizing your home and new interior ideas.
17 29.08.2019 05.08.2019 08.08.2019 Thema: Feeling good extra. Sleep and well-being. Hair and beauty. Get your finances in shape.
18 12.09.2019 19.08.2019 22.08.2019 Thema: Interior design extra of the autumn. New vegetarian ideas.
19 26.09.2019 02.09.2019 05.09.2019 Thema: Autumn garden and harvest. Autumn fashion. New energy from exercise.
20 10.10.2019 16.09.2019 19.09.2019 Thema: Big food extra of the autumn. Autumn books. Vitamins and flu treatment.
21 31.10.2019 07.10.2019 10.10.2019 Thema: Treats for the Christmas party season. Festive fashion and beauty.
22 14.11.2019 21.10.2019 24.10.2019 Thema: Baking gingerbread. Long-haul holidays. Christmas crafts.
23 28.11.2019 04.11.2019 07.11.2019 Thema: Christmas baking and food gifts. Gift ideas.
24 12.12.2019 15.11.2019 20.11.2019 Thema: Christmas table and table setting ideas.

Advertisement rates

2/1

Position: Not specified

Size including margin: 460x297 mm

4-colour price 19900 €

2/1

Position: First spread

Size including margin: 460x297 mm

4-colour price 22900 €

2/1

Position: 2. Spread

Size including margin: 460x297 mm

4-colour price 21900 €

1/2 AU

Position: Not specified

Size including margin: 460x146 mm

4-colour price 14200 €

1/1

Position: Not specified

Size including margin: 230x297 mm

4-colour price 9950 €

1/1

Position: 2. Cover

Size including margin: 230x297 mm

4-colour price 11100 €

1/1

Position: 3. Cover

Size including margin: 230x297 mm

4-colour price 11100 €

1/1

Position: Back cover

Size including margin: 230x272 mm

4-colour price 11500 €

1/2

Position: Not specified

Size including margin: 112x297 mm

4-colour price 7100 €

1/2

Position: Not specified

Size including margin: 230x146 mm

4-colour price 7100 €

1/3

Position: Not specified

Size including margin: 76x297 mm

4-colour price 6169 €

1/3

Position: Not specified

Size including margin: 230 x 99 mm

4-colour price 6169 €

1/4

Position: Not specified

Size including margin: 60x297 mm

4-colour price 5200 €

1/4

Position: Not specified

Size including margin: 230x74 mm

4-colour price 5200 €

Info about inserts

Technical data

Size mm 230 x 297 mm
Printing area mm 195 x 267 mm
Number of colums 4
Column width 45 mm
Printing process Offset
Binding Adhesive binding

Printing house

Printer Kroonpress AS , Viro

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi

Readers: 300 000 / NRS 2018 Download magazine graphs (PDF)

Reader profile All 12+ % Kodin Kuvalehti
Readers %
Kodin Kuvalehti
Amount of readers
SexWomen5183249 000
Men491751 000
Age12-17 y7412 000
18-24 y9412 000
25-34 y14721 000
35-44 y141030 000
45-64 y3039117 000
65+ y2635105 000
ProfessionTop Management4412 000
white-collar worker, higher-level131442 000
White-collar worker141648 000
Worker12721 000
Farmer113 000
Other entrepreneur439 000
Pensioner3040120 000
Student, pupil14824 000
Homewife, home dad013 000
Unemployed439 000
EducationElementary school8824 000
Secondary school4041123 000
High school9721 000
University3941123 000
Native languageFinnish9599297 000
Swedish513 000
Decision-maker in grocery purchasesThe respondent3945135 000
The respondent and the rest of the family4546138 000
An other person in the family15927 000
Size of the household1 pers252472 000
2 pers3743129 000
3 pers151442 000
4 pers141133 000
5+ pers9824 000
Household income (gross)Below 35 000 € /y262369 000
35 001 - 75 000 € /y4146138 000
75 001 - 100 000 € /y111339 000
Over 100 000 € /y6618 000
Type of MunicipalityGreater Helsinki191854 000
Turku or Tampere8618 000
Oulu439 000
70 000 - 150 000 inhabitants town131545 000
Urban municipality272781 000
Conurbation161751 000
Countryside141442 000
HousingApartment322678 000
Row house or semi-detached house161751 000
Detached house4547141 000
Farm5618 000
Something else100
Can not answer126 000
Ownership of housingOwner-occupied residence7482246 000
Rented residence201133 000
Right of residence apartment239 000
Something else126 000
Can not answer239 000
Number of cars in householdOne car4344132 000
Two cars3336108 000
Three or more cars10824 000
No car131030 000
Can not answer126 000
Car was bought new or usedNew283296 000
Used6361183 000
Can not answer113 000
Actively used bonus cardK-Plussa7482246 000
S-etukortti7984252 000
PINS4515 000
Stockmann111751 000
None of these9412 000
Can not answer239 000
Pets in householdCat000
Dog000
Some other pet000
No pets000
Paying for print and digital newspaper or magazine subscription
Print newspaper subscription: only print newspaper is included in the subscriptionI pay myself213193 000
Someone else in household pays151751 000
Someone else pays (friend, employer etc.)326 000
I don't have paid subscription at the moment6048144 000
Can not answer226 000
Digital newspaper subscription: only digital newspaper is included in the subscriptionI pay myself7927 000
Someone else in household pays5618 000
Someone else pays (friend, employer etc.)226 000
I don't have paid subscription at the moment8280240 000
Can not answer439 000
Multisubscription: A print newspaper and its digital contentI pay myself212884 000
Someone else in household pays111648 000
Someone else pays (friend, employer etc.)326 000
I don't have paid subscription at the moment6353159 000
Can not answer339 000
Print magazine subscription: only print magazine is included in the subscriptionI pay myself3350150 000
Someone else in household pays182060 000
Someone else pays (friend, employer etc.)4412 000
I don't have paid subscription at the moment462987 000
Can not answer326 000
Digital magazine subscription: only digital magazine is included in the subscriptionI pay myself239 000
Someone else in household pays226 000
Someone else pays (friend, employer etc.)113 000
I don't have paid subscription at the moment9086258 000
Can not answer5824 000
Print and digital magazine subscription: both print and digital magazine are included in the subscriptionI pay myself122472 000
Someone else in household pays4515 000
Someone else pays (friend, employer etc.)113 000
I don't have paid subscription at the moment7967201 000
Can not answer5412 000

Kodin Kuvalehti magazine's reader profile / Source NRS 2018

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.