Koti ja keittiö
Koti ja keittiö is Finland’s most versatile interior and decor magazine. In every issue you find newest trends, useful ideas of the season, beloved price comparison and the most beautiful Finnish homes – warm-hearted stories. You can find an article on gardening or interior landscape design in every issue, as well as our popular “Ask about old items” column. Our readers love decorating their homes and newest trends but also good food and gardening. Koti ja keittiö reaches a large audience also in Instagram as well as through Facebook and
kotijakeittio.fi website.
Magazine's website: www.kotijakeittio.fi Follow us :
Advertisement sales
Advertisement sales | Fokus Media Finland Oy |
---|---|
Contact person |
Jaana Lindvall-Harki +358 40 5821416 jaana.lindvall-harki@fokusmedia.fi |
Www | https://fokusmedia.fi/media/yhteystiedot/ |
Contact info
Publisher | Fokus Media Finland Oy |
---|---|
Visiting address |
Hämeentie 135 A 00560 Helsinki |
Päätoimittaja | Jaana Kivipelto-Tulkki |
Circulation or copies
Issues per year | 12 |
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Readership
Readership | 107 000 |
---|---|
Total reach | 133 000 |
How many times read | 2.0 |
Minutes of reading | 52 min |
Sources | KMT 2023 |
Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.
Timetable
Issue | Publishing date | Reservation | Material | Research number | Additional info |
1 | 03.01.2024 | 08.12.2023 | Theme: Elevate your home. Pro tips for organizing & beautiful storage solutions. Cut flowers of the season and new colours of interior design. | ||
2 | 07.02.2024 | 19.01.2024 | Theme: Renovate your kitchen. Where to save and where to invest. Household appliances, counters, pulls, solutions for organizing. Fresh and easy treats for everyday life. Mini garden. | ||
3 | 06.03.2024 | 16.02.2024 | Theme: Garden trends 2024. Easter decorations, textiles, fresh and festive menu. Functional kids’ room from toddler to teenager. | ||
4 | 03.04.2024 | 14.03.2024 | Theme: Spring issue. Homely terrace. Furniture and pots for balcony. Grow your own flower garden. | ||
5 | 02.05.2024 | 12.04.2024 | Theme: Greenhouse dreams? Ideas and lovely atmosphere. Set the table for festive spring brunch. | ||
6 | 29.05.2024 | 10.05.2024 | Theme: Summer home extra. Ideas for fresh interior design. Grills and summer kitchens. Delicious pizza oven treats. | ||
7 | 26.06.2024 | 06.06.2024 | Theme: Summer issue. Renovation plans? Sustainable floors, panels, wallpapers, and paint colours. Multipurpose courtyard buildings. Garden for peonies and roses | ||
8 | 07.08.2024 | 19.07.2024 | Theme: Best solutions for small homes. Practical hallways. Festive harvesting. | ||
9 | 04.09.2024 | 16.08.2024 | Theme: New decorating ideas for autumn and best of Habitare fair. Couch – heart of living room. Make your own wreaths and layouts. | ||
10 | 02.10.2024 | 13.09.2024 | Theme: Materials and equipment for good sleep. Lights for cozy atmosphere. | ||
11 | 30.10.2024 | 11.10.2024 | Theme: Spa at home. Bathroom and sauna accessories and materials. Fit up entertainment electronics. | ||
12 | 27.11.2024 | 08.11.2024 | Theme: Christmas issue. Gift ideas, flowers, treats & atmospheric decor. |
Advertisement rates
2/1
Position: Not specified
Size excluding margin: 440 x 285 mm
4-colour price 9050 €
2/1
Position: first spread
Size excluding margin: 440 x 285 mm
4-colour price 9850 €
1/1
Position: Not specified
Size excluding margin: 220 x 285 mm
4-colour price 4980 €
1/1
Position: 3. Cover
Size excluding margin: 220 x 285 mm
4-colour price 5480 €
1/1
Position: Back cover
Size excluding margin: 220 x 285 mm
4-colour price 5780 €
1/2
Position: Not specified
Size excluding margin: 105 x 285 mm
4-colour price 3550 €
1/2
Position: Not specified
Size excluding margin: 220 x 137 mm
4-colour price 3550 €
1/4
Position: Not specified
Size excluding margin: 52 x 285 mm
4-colour price 2150 €
1/4
Position: Not specified
Size excluding margin: 220 x 67 mm
4-colour price 2150 €
Prices doesn't include tax.
Technical data
Size mm | 220 x 285 mm |
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Bleed mm | 5 mm |
Number of colums | 4 |
Printing process | Offset |
Binding | Adhesive binding |
Printing house
Printer | Poligrafijas grupa Mukusala , Paino |
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Technical info / material
Ad material delivery | aineistot.kotijakeittio@fokusmedia.fi |
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Technical data | Ilmoitusaineistot: aineistot.kotijakeittio@fokusmedia.fi ÄLÄ SIJOITA ILMOITUKSESSA OLEVIA ELEMENTTEJÄ, JOTKA EIVÄT SAA LEIKKAUTUA 5MM LÄHEMMÄKSI LEIKKUUREUNAA. |
Readers: 107 000 / KMT 2023 Download magazine graphs (PDF)
Reader profile | All 15+ % | Koti ja keittiö Readers % |
Koti ja keittiö Amount of readers |
|
Readership (KMT 2023) | 107 000 | |||
Total reach | 133 000 | |||
Sex | Women | 51 | 85 | 90 950 |
Men | 49 | 15 | 16 050 | |
Native language | Finnish | 95 | 96 | 102 720 |
Swedish | 5 | 4 | 4 280 | |
Age | 15-24 y | 13 | 4 | 4 280 |
25-34 y | 14 | 5 | 5 350 | |
35-44 y | 14 | 11 | 11 770 | |
45-54 y | 14 | 20 | 21 400 | |
55-64 y | 16 | 22 | 23 540 | |
65+ y | 29 | 38 | 40 660 | |
Gender + age | Female 15-29 years | 10 | 4 | 4 280 |
Female 30-49 years | 14 | 21 | 22 470 | |
Female 50+ years | 28 | 60 | 64 200 | |
Male 15-29 years | 10 | 2 | 2 140 | |
Male 30-49 years | 14 | 4 | 4 280 | |
Male 50+ years | 24 | 10 | 10 700 | |
Household position | Lives at home with parents | 7 | 2 | 2 140 |
Lives alone | 28 | 20 | 21 400 | |
Lives with spouse | 37 | 45 | 48 150 | |
Lives with spouse and children | 24 | 28 | 29 960 | |
Single parent | 2 | 3 | 3 210 | |
Other | 3 | 2 | 2 140 | |
Grandchildren under 18 years of age | Yes | 21 | 32 | 34 240 |
No | 38 | 48 | 51 360 | |
No answer (under 45 year olds) | 41 | 20 | 21 400 | |
Profession | Top Management | 4 | 5 | 5 350 |
white-collar worker, higher-level | 16 | 18 | 19 260 | |
White-collar worker | 12 | 14 | 14 980 | |
Worker | 10 | 6 | 6 420 | |
Farmer | 1 | 1 | 1 070 | |
Other entrepreneur | 3 | 3 | 3 210 | |
Pensioner | 31 | 40 | 42 800 | |
Student, pupil | 11 | 3 | 3 210 | |
Homewife, home dad | 0 | 0 | 0 | |
Unemployed | 2 | 2 | 2 140 | |
Other | 6 | 6 | 6 420 | |
No answer | 3 | 2 | 2 140 | |
Education | Elementary school | 5 | 4 | 4 280 |
Secondary school | 7 | 5 | 5 350 | |
Vocational | 28 | 25 | 26 750 | |
High school | 14 | 11 | 11 770 | |
University of Applied Sciences | 19 | 21 | 22 470 | |
University | 27 | 32 | 34 240 | |
Something else | 2 | 3 | 3 210 | |
Size of the household | 1 pers | 28 | 19 | 20 330 |
2 pers | 38 | 48 | 51 360 | |
3 pers | 14 | 14 | 14 980 | |
4 pers | 12 | 11 | 11 770 | |
5+ pers | 7 | 7 | 7 490 | |
Household income (gross) | Below 20 000 € /y | 11 | 6 | 6 420 |
20 000 - 35 000 € /y | 19 | 16 | 17 120 | |
35 001 - 50 000 € /y | 20 | 20 | 21 400 | |
50 001 - 85 000 € /y | 22 | 25 | 26 750 | |
85 001 - 100 000 € /y | 7 | 8 | 8 560 | |
Over 100 000 € /y | 9 | 12 | 12 840 | |
Don't want to tell | 5 | 8 | 8 560 | |
Can't say / No answer | 7 | 4 | 4 280 | |
Decision-maker in grocery purchases | Yes | 93 | 95 | 101 650 |
Don't know | 7 | 4 | 4 280 | |
Can not say | 1 | 1 | 1 070 | |
Housing | Apartment | 32 | 27 | 28 890 |
Row house or semi-detached house | 15 | 16 | 17 120 | |
Detached house | 47 | 53 | 56 710 | |
Farm | 4 | 4 | 4 280 | |
Something else | 1 | 0 | 0 | |
Can not say | 0 | 0 | 0 | |
Ownership of housing | Owner-occupied residence | 76 | 85 | 90 950 |
Rented residence | 20 | 12 | 12 840 | |
Right of residence apartment | 2 | 3 | 3 210 | |
Something else | 1 | 1 | 1 070 | |
Can not say | 1 | 0 | 0 | |
Cottage or holiday home in regular use | Yes | 40 | 46 | 49 220 |
No | 59 | 53 | 56 710 | |
Can not say | 1 | 1 | 1 070 | |
Using AdBlocker or similar application | Yes | 19 | 9 | 9 630 |
No | 76 | 86 | 92 020 | |
Can not say | 5 | 5 | 5 350 | |
Number of cars in household | One car | 45 | 45 | 48 150 |
Two cars | 32 | 37 | 39 590 | |
Three or more cars | 10 | 8 | 8 560 | |
No car | 14 | 10 | 10 700 | |
PUUTTUU | PUUTTUU | 22 | 25 | 26 750 |
PUUTTUU | 67 | 62 | 66 340 | |
PUUTTUU | 4 | 2 | 2 140 | |
PUUTTUU | 8 | 10 | 10 700 | |
PUUTTUU | 2 | 1 | 1 070 | |
PUUTTUU | 8 | 8 | 8 560 | |
PUUTTUU | 5 | 6 | 6 420 | |
Advertising ban at the door / mailbox | Yes | 24 | 18 | 19 260 |
No | 76 | 82 | 87 740 | |
Can not say | 1 | 0 | 0 | |
lifecycle | In paid job, entrepreneur, freelancer, farmer | 52 | 52 | 55 640 |
Temporarily absent (= time off from work, care or study, maternity leave) | 1 | 1 | 1 070 | |
Retired | 31 | 40 | 42 800 | |
Unemployed / laid off | 2 | 2 | 2 140 | |
Schoolboy or student | 11 | 3 | 3 210 | |
Housewife or father | 0 | 0 | 0 | |
In the military or performing civilian service | 0 | 0 | 0 | |
Other | 1 | 1 | 1 070 | |
Don't want to say | 0 | 0 | 0 | |
Can not say | 0 | 0 | 0 | |
Participation in workplace procurement decisions | Yes | 25 | 26 | 27 820 |
No | 25 | 24 | 25 680 | |
Can't say / No answer | 50 | 50 | 53 500 | |
Health services used in the household | Public health services | 85 | 86 | 92 020 |
Employer - funded health care services | 49 | 47 | 50 290 | |
Private, self-funded healthcare services | 39 | 50 | 53 500 | |
Private health insurance services | 22 | 21 | 22 470 | |
No health care | 1 | 0 | 0 | |
Can not say | 1 | 1 | 1 070 | |
Type of municipality (7 class) | Greater Helsinki | 19 | 16 | 17 120 |
Turku or Tampere | 8 | 7 | 7 490 | |
Oulu | 4 | 5 | 5 350 | |
70 000 - 150 000 inhabitants town | 13 | 15 | 16 050 | |
Urban municipality | 27 | 28 | 29 960 | |
Conurbation | 16 | 17 | 18 190 | |
Countryside | 13 | 13 | 13 910 | |
Pets in household | Cat | 17 | 17 | 18 190 |
Dog | 26 | 27 | 28 890 | |
Some other pet | 5 | 4 | 4 280 | |
No pets | 59 | 59 | 63 130 | |
Family with kids | Yes | 32 | 32 | 34 240 |
No | 68 | 68 | 72 760 | |
Use of glasses or contact lenses | Yes | 67 | 80 | 85 600 |
No | 33 | 20 | 21 400 | |
How often different content is read | ||||
The frequency of reading: Print magazines | Daily | 15 | 27 | 28 890 |
5-6 days a week | 4 | 6 | 6 420 | |
1-4 days a week | 26 | 37 | 39 590 | |
Monthly | 24 | 21 | 22 470 | |
Rarely | 23 | 9 | 9 630 | |
Never | 7 | 1 | 1 070 | |
Can not say | 1 | 0 | 0 | |
The frequency of reading: Magazine content in digital format | Daily | 21 | 22 | 23 540 |
5-6 days a week | 5 | 7 | 7 490 | |
1-4 days a week | 19 | 16 | 17 120 | |
Monthly | 15 | 20 | 21 400 | |
Rarely | 24 | 21 | 22 470 | |
Never | 14 | 14 | 14 980 | |
Can not say | 1 | 1 | 1 070 | |
The frequency of reading: Print newspapers or afternoon papers | Daily | 30 | 48 | 51 360 |
5-6 days a week | 4 | 4 | 4 280 | |
1-4 days a week | 23 | 24 | 25 680 | |
Monthly | 13 | 12 | 12 840 | |
Rarely | 21 | 10 | 10 700 | |
Never | 7 | 2 | 2 140 | |
Can not say | 1 | 0 | 0 | |
The frequency of reading: Newspaper or afternoon paper content in digital format | Daily | 54 | 53 | 56 710 |
5-6 days a week | 9 | 9 | 9 630 | |
1-4 days a week | 16 | 15 | 16 050 | |
Monthly | 6 | 9 | 9 630 | |
Rarely | 9 | 5 | 5 350 | |
Never | 6 | 8 | 8 560 | |
Can not say | 0 | 0 | 0 | |
The frequency of reading: Free and free delivery newspapers | Daily | 5 | 6 | 6 420 |
5-6 days a week | 4 | 6 | 6 420 | |
1-4 days a week | 44 | 50 | 53 500 | |
Monthly | 17 | 17 | 18 190 | |
Rarely | 20 | 17 | 18 190 | |
Never | 9 | 5 | 5 350 | |
Can not say | 1 | 0 | 0 | |
The frequency of watching: Free online TV services | Daily | 15 | 18 | 19 260 |
5-6 days a week | 9 | 12 | 12 840 | |
1-4 days a week | 30 | 29 | 31 030 | |
Monthly | 23 | 18 | 19 260 | |
Rarely | 15 | 13 | 13 910 | |
Never | 7 | 8 | 8 560 | |
Can not say | 1 | 1 | 1 070 | |
The frequency of watching: Pay TV and streaming services | Daily | 16 | 11 | 11 770 |
5-6 days a week | 10 | 7 | 7 490 | |
1-4 days a week | 22 | 19 | 20 330 | |
Monthly | 10 | 12 | 12 840 | |
Rarely | 11 | 11 | 11 770 | |
Never | 31 | 39 | 41 730 | |
Can not say | 0 | 1 | 1 070 | |
The frequency of watching: Programs of YLE (national proadcaster) TV channels | Daily | 45 | 55 | 58 850 |
5-6 days a week | 9 | 11 | 11 770 | |
1-4 days a week | 19 | 16 | 17 120 | |
Monthly | 11 | 9 | 9 630 | |
Rarely | 12 | 6 | 6 420 | |
Never | 3 | 2 | 2 140 | |
Can not say | 0 | 1 | 1 070 | |
The frequency of watching: Programs of commercial TV channels | Daily | 35 | 41 | 43 870 |
5-6 days a week | 12 | 14 | 14 980 | |
1-4 days a week | 22 | 21 | 22 470 | |
Monthly | 11 | 8 | 8 560 | |
Rarely | 12 | 10 | 10 700 | |
Never | 7 | 7 | 7 490 | |
Can not say | 0 | 0 | 0 | |
The frequency of listening: Programs of YLE (national proadcaster) radio-channels | Daily | 22 | 27 | 28 890 |
5-6 days a week | 7 | 7 | 7 490 | |
1-4 days a week | 16 | 18 | 19 260 | |
Monthly | 13 | 11 | 11 770 | |
Rarely | 26 | 25 | 26 750 | |
Never | 16 | 11 | 11 770 | |
Can not say | 1 | 1 | 1 070 | |
The frequency of listening: Programs of commercial radio channels | Daily | 16 | 17 | 18 190 |
5-6 days a week | 10 | 8 | 8 560 | |
1-4 days a week | 21 | 20 | 21 400 | |
Monthly | 14 | 14 | 14 980 | |
Rarely | 21 | 21 | 22 470 | |
Never | 16 | 20 | 21 400 | |
Can not say | 1 | 1 | 1 070 | |
The frequency of listening: Podcasts | Daily | 4 | 3 | 3 210 |
5-6 days a week | 3 | 3 | 3 210 | |
1-4 days a week | 9 | 6 | 6 420 | |
Monthly | 13 | 12 | 12 840 | |
Rarely | 28 | 30 | 32 100 | |
Never | 41 | 45 | 48 150 | |
Can not say | 2 | 1 | 1 070 | |
User frequency and following: Social media | Daily | 57 | 56 | 59 920 |
5-6 days a week | 7 | 8 | 8 560 | |
1-4 days a week | 8 | 7 | 7 490 | |
Monthly | 3 | 2 | 2 140 | |
Rarely | 6 | 5 | 5 350 | |
Never | 19 | 21 | 22 470 | |
Can not say | 0 | 0 | 0 | |
User frequency and following: Bloggers, YouTubers, or social media influencers | Daily | 13 | 9 | 9 630 |
5-6 days a week | 5 | 2 | 2 140 | |
1-4 days a week | 11 | 8 | 8 560 | |
Monthly | 8 | 8 | 8 560 | |
Rarely | 22 | 27 | 28 890 | |
Never | 40 | 46 | 49 220 | |
Can not say | 1 | 1 | 1 070 | |
User frequency: Instant messaging | Daily | 68 | 68 | 72 760 |
5-6 days a week | 9 | 11 | 11 770 | |
1-4 days a week | 10 | 9 | 9 630 | |
Monthly | 3 | 2 | 2 140 | |
Rarely | 3 | 2 | 2 140 | |
Never | 8 | 8 | 8 560 | |
Can not say | 0 | 0 | 0 | |
A paid Finnish newspaper is subscribed to my household (print or digital) | Yes | 58 | 73 | 78 110 |
No | 41 | 26 | 27 820 | |
Can not say | 1 | 1 | 1 070 | |
I tend to buy tabloids | Yes | 8 | 12 | 12 840 |
No | 90 | 87 | 93 090 | |
Can not say | 2 | 1 | 1 070 | |
A paid Finnish magazine is subscribed to my household (print or digital) | Yes | 46 | 58 | 62 060 |
No | 52 | 42 | 44 940 | |
Can not say | 2 | 0 | 0 | |
I tend to buy single copy magazines | Yes | 17 | 26 | 27 820 |
No | 81 | 73 | 78 110 | |
Can not say | 2 | 1 | 1 070 | |
PUUTTUU | PUUTTUU | 13 | 18 | 19 260 |
PUUTTUU | 5 | 7 | 7 490 | |
PUUTTUU | 7 | 9 | 9 630 | |
PUUTTUU | 15 | 12 | 12 840 | |
PUUTTUU | 8 | 7 | 7 490 | |
PUUTTUU | 7 | 2 | 2 140 | |
PUUTTUU | 10 | 8 | 8 560 | |
PUUTTUU | 6 | 9 | 9 630 | |
PUUTTUU | 9 | 7 | 7 490 | |
PUUTTUU | 9 | 9 | 9 630 | |
PUUTTUU | 4 | 6 | 6 420 | |
PUUTTUU | 5 | 6 | 6 420 | |
PUUTTUU | 13 | 16 | 17 120 | |
PUUTTUU | 8 | 12 | 12 840 | |
PUUTTUU | 13 | 10 | 10 700 | |
PUUTTUU | 7 | 10 | 10 700 | |
PUUTTUU | 8 | 5 | 5 350 | |
PUUTTUU | 3 | 2 | 2 140 | |
PUUTTUU | 56 | 58 | 62 060 | |
KULUTUSVÄITTÄMÄT | ||||
PUUTTUU | PUUTTUU | 58 | 59 | 63 130 |
PUUTTUU | 40 | 38 | 40 660 | |
PUUTTUU | 2 | 2 | 2 140 | |
PUUTTUU | PUUTTUU | 87 | 90 | 96 300 |
PUUTTUU | 11 | 9 | 9 630 | |
PUUTTUU | 1 | 1 | 1 070 | |
PUUTTUU | PUUTTUU | 73 | 78 | 83 460 |
PUUTTUU | 25 | 20 | 21 400 | |
PUUTTUU | 2 | 2 | 2 140 | |
PUUTTUU | PUUTTUU | 81 | 84 | 89 880 |
PUUTTUU | 18 | 16 | 17 120 | |
PUUTTUU | 2 | 1 | 1 070 | |
PUUTTUU | PUUTTUU | 57 | 55 | 58 850 |
PUUTTUU | 41 | 44 | 47 080 | |
PUUTTUU | 1 | 1 | 1 070 | |
PUUTTUU | PUUTTUU | 30 | 30 | 32 100 |
PUUTTUU | 63 | 62 | 66 340 | |
PUUTTUU | 7 | 8 | 8 560 | |
PUUTTUU | PUUTTUU | 84 | 91 | 97 370 |
PUUTTUU | 15 | 9 | 9 630 | |
PUUTTUU | 1 | 0 | 0 | |
PUUTTUU | PUUTTUU | 41 | 41 | 43 870 |
PUUTTUU | 57 | 57 | 60 990 | |
PUUTTUU | 2 | 2 | 2 140 | |
PUUTTUU | PUUTTUU | 86 | 88 | 94 160 |
PUUTTUU | 14 | 11 | 11 770 | |
PUUTTUU | 1 | 0 | 0 | |
PUUTTUU | PUUTTUU | 30 | 28 | 29 960 |
PUUTTUU | 65 | 69 | 73 830 | |
PUUTTUU | 5 | 4 | 4 280 | |
PUUTTUU | PUUTTUU | 39 | 42 | 44 940 |
PUUTTUU | 60 | 56 | 59 920 | |
PUUTTUU | 1 | 1 | 1 070 | |
PUUTTUU | PUUTTUU | 67 | 75 | 80 250 |
PUUTTUU | 30 | 20 | 21 400 | |
PUUTTUU | 3 | 4 | 4 280 | |
PUUTTUU | PUUTTUU | 67 | 78 | 83 460 |
PUUTTUU | 31 | 21 | 22 470 | |
PUUTTUU | 3 | 2 | 2 140 | |
PUUTTUU | PUUTTUU | 67 | 68 | 72 760 |
PUUTTUU | 30 | 29 | 31 030 | |
PUUTTUU | 2 | 2 | 2 140 |
Koti ja keittiö magazine's reader profile / Source NRS 2023