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Kotilääkäri

The roots of Kotilääkäri ( = home doctor) extend back more than 100 years as a trusted health magazine. For Kotilääkäri readers, the most important thing is their own well-being and that of their loved ones, overall health. They want to be riding the wave of the latest health trends and treatments. Kotilääkäri also provides everyday psychological information from human relations to self-development and stress management, as well as touching survival stories. Kotilääkäri readers are diversely active women, who are also interested in men’s health. Healthy cooking, interior décor, clothes and beauty are the elements of high-quality life for them. They appreciate news, quality, responsibility and ethics, and also choose products and services from an ecological point of view.

Magazine's website: https://kotilaakari.fi/ Follow us :

Advertisement sales

Advertisement sales Otavamedia Oy
Phone 09 15 661
Fax 09 156 6212
Contact person Taija Tiinanen
0407692540
taija.tiinanen@otava.fi
Www https://yrityksille.otavamedia.fi/

Contact info

Publisher Otavamedia Oy
Visiting address Maistraatinportti 1
00240 Helsinki
Phone 09 15 661
Magazine's email kotilaakari@otavamedia.fi

Circulation or copies

Issues per year 10

Readership

Readership 100 000
Total reach 104 000
How many times read 1,9
Minutes of reading 66 min
Page contacts 162 000 Contacts
Sources KMT 2018

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 09.01.2019 07.12.2018 13.12.2018 Thema: Painonhallintaa ilman tuskaa. Apukeinoja kuiville silmille. Pömppö pois. Suojaa ja kosteuta ihoa. Terveelliset snacksit.
2 13.02.2019 18.01.2019 24.01.2019 Thema: Syöpäriskin pienennystalkoot. Hoida suusi terveeksi. Aseet noroviruksen taltuttamiseksi. Hoitavat huulituotteet.
3 13.03.2019 15.02.2019 21.02.2019 Thema: Suojele aivojasi stressiltä.  Tarvitsenko lisärautaa? Näillä tuotteilla piilotat juonteet.
4 10.04.2019 15.03.2019 21.03.2019 Thema: Kakkostyypin diabetes kuriin. Herätä hiukset talviunesta.
5 15.05.2019 16.04.2019 24.04.2019 Thema: Elämänmuutosekstra: näin tein sen! Ihosyövän uudet hoidot. Porrasjumppa. Aurinkotuotteiden huiput. Gluteenittomat juhlaherkut.
6 12.06.2019 16.05.2019 22.05.2019 Thema: Näin teet vatsasi onnelliseksi ja vatsaystävälliset tuotteet. Lonkkaleikkauksen hyödyt. Jalat kuntoon kesäksi.
7 17.07.2019 20.06.2019 27.06.2019 Thema: 50+ -parien seksiongelmat ja apukeinot niihin. Ekologiset hemmottelutuotteet mökille. Kasvisherkkuja grillaamalla.
8 11.09.2019 16.08.2019 22.08.2019 Thema: Näin torjut muistisairautta. Esittelyssä tee-se-itse –terveystestit. Hoitoa aikuisen akneen. Mitä mukaan Lapin vaellukselle?
9 16.10.2019 20.09.2019 26.09.2019 Thema: Hyvää elämää rintasyövästä huolimatta. Esittelyssä uusimmat ravintolisät: karnosiini, L-arginiini jne.  Kaula kuntoon.
10 27.11.2019 01.11.2019 07.11.2019 Thema: Näillä keinoilla kipu kuriin. Elvyttävät kasvonaamiot. Vegaanin jouluherkut.

Advertisement rates

2/1

Position: Not specified

Size including margin: 460 x 297 mm

4-colour price 6660 €

2/1

Position: 1. Spread

Size including margin: 460 x 297 mm

4-colour price 7330 €

1/1

Position: Not specified

Size including margin: 230 x 297 mm

4-colour price 3700 €

1/1

Position: 2. Cover

Size including margin: 230 x 297 mm

4-colour price 4070 €

1/1

Position: Back cover

Size including margin: 230 x 297 mm

4-colour price 4070 €

1/2

Position: Not specified

Size including margin: 111 x 297 mm

4-colour price 2515 €

1/2

Position: Not specified

Size including margin: 230 x 146 mm

4-colour price 2515 €

1/4

Position: Not specified

Size including margin: 61 x 297 mm

4-colour price 1850 €

1/4

Position: Not specified

Size including margin: 111 x 146 mm

4-colour price 1850 €

1/4

Position: Not specified

Size including margin: 230 x 70 mm

4-colour price 1850 €

Info about inserts

Technical data

Size mm 230 x 297 mm
Printing area mm 230 x 297 mm
Bleed mm 5 mm
Number of colums 4
Printing process Offset
Binding Saddle-stitching

Printing house

Printer Printall AS , Tallinna

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi Tekniset tiedot gsm 040 5747795

Readers: 100 000 / NRS 2018 Download magazine graphs (PDF)

Reader profile All 12+ % Kotilääkäri
Readers %
Kotilääkäri
Amount of readers
SexWomen517474 000
Men492626 000
Age12-17 y722 000
18-24 y922 000
25-34 y1433 000
35-44 y1455 000
45-64 y303434 000
65+ y265555 000
ProfessionTop Management422 000
white-collar worker, higher-level1377 000
White-collar worker141313 000
Worker1266 000
Farmer100
Other entrepreneur433 000
Pensioner305959 000
Student, pupil1433 000
Homewife, home dad000
Unemployed444 000
EducationElementary school888 000
Secondary school405252 000
High school944 000
University393434 000
Native languageFinnish959999 000
Swedish511 000
Decision-maker in grocery purchasesThe respondent395252 000
The respondent and the rest of the family454141 000
An other person in the family1577 000
Size of the household1 pers252727 000
2 pers374444 000
3 pers151818 000
4 pers1466 000
5+ pers944 000
Household income (gross)Below 35 000 € /y263232 000
35 001 - 75 000 € /y414444 000
75 001 - 100 000 € /y111010 000
Over 100 000 € /y644 000
Type of MunicipalityGreater Helsinki191818 000
Turku or Tampere844 000
Oulu433 000
70 000 - 150 000 inhabitants town131616 000
Urban municipality273131 000
Conurbation161515 000
Countryside141313 000
HousingApartment323434 000
Row house or semi-detached house161111 000
Detached house454545 000
Farm566 000
Something else111 000
Can not answer122 000
Ownership of housingOwner-occupied residence748282 000
Rented residence201111 000
Right of residence apartment244 000
Something else111 000
Can not answer222 000
Number of cars in householdOne car435555 000
Two cars332727 000
Three or more cars1066 000
No car131010 000
Can not answer122 000
Car was bought new or usedNew283838 000
Used635656 000
Can not answer111 000
Actively used bonus cardK-Plussa748686 000
S-etukortti798787 000
PINS477 000
Stockmann111515 000
None of these933 000
Can not answer233 000
Pets in householdCat000
Dog000
Some other pet000
No pets000
Paying for print and digital newspaper or magazine subscription
Print newspaper subscription: only print newspaper is included in the subscriptionI pay myself213737 000
Someone else in household pays151414 000
Someone else pays (friend, employer etc.)333 000
I don't have paid subscription at the moment604242 000
Can not answer244 000
Digital newspaper subscription: only digital newspaper is included in the subscriptionI pay myself799 000
Someone else in household pays555 000
Someone else pays (friend, employer etc.)222 000
I don't have paid subscription at the moment828181 000
Can not answer433 000
Multisubscription: A print newspaper and its digital contentI pay myself213131 000
Someone else in household pays111515 000
Someone else pays (friend, employer etc.)322 000
I don't have paid subscription at the moment634949 000
Can not answer333 000
Print magazine subscription: only print magazine is included in the subscriptionI pay myself335151 000
Someone else in household pays181919 000
Someone else pays (friend, employer etc.)444 000
I don't have paid subscription at the moment462626 000
Can not answer333 000
Digital magazine subscription: only digital magazine is included in the subscriptionI pay myself233 000
Someone else in household pays222 000
Someone else pays (friend, employer etc.)111 000
I don't have paid subscription at the moment908383 000
Can not answer51111 000
Print and digital magazine subscription: both print and digital magazine are included in the subscriptionI pay myself122121 000
Someone else in household pays444 000
Someone else pays (friend, employer etc.)111 000
I don't have paid subscription at the moment796969 000
Can not answer555 000

Kotilääkäri magazine's reader profile / Source NRS 2018

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.