Finnish Magazine Rate Cards

Kotiliesi Käsityö

In every issue, Kotiliesi Käsityö offers multiple sets of instructions for readers interested in handicraft and fashion. The sewing pattern collection is a wardrobe tailored to Finnish women by Finnish designers, and contains the broadest collection of sizes in the country (32-50). In addition, every other issue always contains a separate plus size collection (44-56). The Sewing School teaches handy working methods for beginners and experienced sewing enthusiasts. In addition to the outfits, the knitwear collection includes interior ideas and small, one-evening outfits.

Magazine's website: https://kotiliesi.fi/kategoria/kasityo/ Follow us :

Contact info
Media info
Timetable
Advertisement rates
Technical info
NRS Facts

Advertisement sales

Advertisement sales	Otavamedia Oy
Phone	+358 9 15 661
Contact person	Mediamyynti Otavamedia yrityspalvelu@otavamedia.fi
Www	https://yrityksille.otavamedia.fi/

Contact info

Publisher	Otavamedia Oy
Visiting address	Uudenmaankatu 10 00120 Helsinki
Phone	+358 9 15 661
Magazine's email	kotiliesikasityo@otavamedia.fi
Vastaava päätoimittaja	Saija Hakoniemi

Circulation or copies

Issues per year	6

Readership

Readership	181 000
Total reach	0
How many times read	3.1
Minutes of reading	63 min
Sources	KMT 2023

Online audience

Magazine's website	http://www.kotiliesi.fi

Average weekly reach Source: FIAM

February 2024

604 565

-4.87 %

January 2024

635 484

-17.19 %

December 2023

767 375

27.65 %

November 2023

601 142

11.66 %

October 2023

538 379

4.08 %

September 2023

517 265

-1.88 %

August 2023

527 165

-13.58 %

July 2023

610 005

10.23 %

June 2023

553 401

-7.16 %

May 2023

596 086

-5.96 %

April 2023

633 842

-0.16 %

March 2023

634 879

-8.88 %

Average weekly pageviews Source: FIAM

February 2024

1 618 430

-7.41 %

January 2024

1 747 980

-20.69 %

December 2023

2 204 074

25.78 %

November 2023

1 752 269

16.89 %

August 2023

1 499 084

-21.5 %

July 2023

1 909 568

19.45 %

June 2023

1 598 595

-8.74 %

May 2023

1 751 636

-4.39 %

April 2023

1 832 093

-4.65 %

March 2023

1 921 442

-9.03 %

February 2023

2 112 185

25.04 %

January 2023

1 689 208

-2.37 %

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue	Publishing date	Reservation	Material	Research number	Additional info
1	10.01.2024	13.12.2023	18.12.2023		Theme: Dress smartly with layers for everyday life. Easy accessories for the winter. Colourful sweaters.
2	13.03.2024	19.02.2024	22.02.2024		Theme: Sew the spring’s multi-purpose party outfits. Beginner’s sweaters.
3	15.05.2024	18.04.2024	23.04.2024		Theme: The cornerstones of summer style: clothes that can be combined with each other. New version of a T-shirt. Crocheted summer accessories.
4	17.07.2024	24.06.2024	27.06.2024		Theme: Great new ideas for jersey. Easy jackets.
5	18.09.2024	26.08.2024	29.08.2024		Theme: Wool sock extra. The prettiest dresses of autumn.
6	13.11.2024	21.10.2024	24.10.2024		Theme: Make your own Christmas gifts. Sweatshirts for the whole family. Low-budget sweaters as Christmas gifts.

Advertisement rates

2/1

Position: Not specified

Size including margin: 460 x 297 mm

4-colour price 5840 €

1/1

Position: Not specified

Size including margin: 230 x 297 mm

4-colour price 3240 €

1/1

Position: 2. Cover

Size including margin: 230 x 297 mm

4-colour price 3570 €

1/1

Position: Back cover

Size including margin: 230 x 297 mm

4-colour price 3570 €

1/2

Position: Not specified

Size including margin: 230 x 146 mm

4-colour price 2200 €

1/2

Position: Not specified

Size including margin: 112 x 297 mm

4-colour price 2200 €

1/4

Position: Not specified

Size including margin: 61 x 297 mm

4-colour price 1620 €

1/4

Position: Not specified

Size including margin: 230 x 70 mm

4-colour price 1620 €

1/4

Position: Not specified

Size including margin: 111 x 146 mm

4-colour price 1620 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm	230 x 297 mm
Printing area mm	230 x 297 mm
Bleed mm	5 mm
Printing process	Offset
Binding	Saddle-stitching

Printing house

Printer	PunaMusta Oy , Tampere

Technical info / material

Ad material delivery	Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.
Technical data	yrityksille.otavamedia.fi/tekniset tiedot ja hinnat

Readers: 181 000 / KMT 2023 Download magazine graphs (PDF)

Reader profile
Attitude towards advertising
Reading habits and advertising effects
Purchase process
Buyer profile

Reader profile		All 15+ %	Kotiliesi Käsityö Readers %	Kotiliesi Käsityö Amount of readers
Readership (KMT 2023)	181 000
Total reach	0
Sex	Women	51	95	171 950
Sex	Men	49	5	9 050

Native language	Finnish	95	97	175 570
Native language	Swedish	5	3	5 430

Age	15-24 y	13	5	9 050
	25-34 y	14	9	16 290
	35-44 y	14	8	14 480
	45-54 y	14	12	21 720
	55-64 y	16	19	34 390
	65+ y	29	47	85 070

Gender + age	Female 15-29 years	10	9	16 290
	Female 30-49 years	14	18	32 580
	Female 50+ years	28	68	123 080
	Male 15-29 years	10	1	1 810
	Male 30-49 years	14	1	1 810
	Male 50+ years	24	3	5 430

Household position	Lives at home with parents	7	3	5 430
	Lives alone	28	32	57 920
	Lives with spouse	37	42	76 020
	Lives with spouse and children	24	19	34 390
	Single parent	2	3	5 430
	Other	3	2	3 620

Grandchildren under 18 years of age	Yes	21	28	50 680
	No	38	49	88 690
	No answer (under 45 year olds)	41	23	41 630

Profession	Top Management	4	3	5 430
	white-collar worker, higher-level	16	13	23 530
	White-collar worker	12	14	25 340
	Worker	10	5	9 050
	Farmer	1	1	1 810
	Other entrepreneur	3	2	3 620
	Pensioner	31	49	88 690
	Student, pupil	11	6	10 860
	Homewife, home dad	0	0	0
	Unemployed	2	2	3 620
	Other	6	4	7 240
	No answer	3	2	3 620

Education	Elementary school	5	8	14 480
	Secondary school	7	8	14 480
	Vocational	28	27	48 870
	High school	14	12	21 720
	University of Applied Sciences	19	17	30 770
	University	27	25	45 250
	Something else	2	2	3 620

Size of the household	1 pers	28	31	56 110
	2 pers	38	45	81 450
	3 pers	14	10	18 100
	4 pers	12	8	14 480
	5+ pers	7	5	9 050

Household income (gross)	Below 20 000 € /y	11	12	21 720
	20 000 - 35 000 € /y	19	26	47 060
	35 001 - 50 000 € /y	20	20	36 200
	50 001 - 85 000 € /y	22	19	34 390
	85 001 - 100 000 € /y	7	5	9 050
	Over 100 000 € /y	9	4	7 240
	Don't want to tell	5	7	12 670
	Can't say / No answer	7	6	10 860

Decision-maker in grocery purchases	Yes	93	96	173 760
	Don't know	7	3	5 430
	Can not say	1	1	1 810

Housing	Apartment	32	30	54 300
	Row house or semi-detached house	15	15	27 150
	Detached house	47	48	86 880
	Farm	4	5	9 050
	Something else	1	1	1 810
	Can not say	0	0	0

Ownership of housing	Owner-occupied residence	76	80	144 800
	Rented residence	20	15	27 150
	Right of residence apartment	2	4	7 240
	Something else	1	1	1 810
	Can not say	1	0	0

Cottage or holiday home in regular use	Yes	40	41	74 210
	No	59	58	104 980
	Can not say	1	1	1 810

Using AdBlocker or similar application	Yes	19	9	16 290
	No	76	83	150 230
	Can not say	5	8	14 480

Number of cars in household	One car	45	52	94 120
	Two cars	32	28	50 680
	Three or more cars	10	7	12 670
	No car	14	13	23 530

PUUTTUU	PUUTTUU	22	23	41 630
	PUUTTUU	67	62	112 220
	PUUTTUU	4	1	1 810
	PUUTTUU	8	7	12 670
	PUUTTUU	2	2	3 620
	PUUTTUU	8	11	19 910
	PUUTTUU	5	7	12 670

Advertising ban at the door / mailbox	Yes	24	16	28 960
	No	76	84	152 040
	Can not say	1	0	0

lifecycle	In paid job, entrepreneur, freelancer, farmer	52	41	74 210
	Temporarily absent (= time off from work, care or study, maternity leave)	1	1	1 810
	Retired	31	49	88 690
	Unemployed / laid off	2	2	3 620
	Schoolboy or student	11	6	10 860
	Housewife or father	0	0	0
	In the military or performing civilian service	0	0	0
	Other	1	1	1 810
	Don't want to say	0	0	0
	Can not say	0	0	0

Participation in workplace procurement decisions	Yes	25	19	34 390
	No	25	21	38 010
	Can't say / No answer	50	61	110 410

Health services used in the household	Public health services	85	90	162 900
	Employer - funded health care services	49	38	68 780
	Private, self-funded healthcare services	39	45	81 450
	Private health insurance services	22	15	27 150
	No health care	1	0	0
	Can not say	1	1	1 810

Type of municipality (7 class)	Greater Helsinki	19	13	23 530
	Turku or Tampere	8	8	14 480
	Oulu	4	4	7 240
	70 000 - 150 000 inhabitants town	13	14	25 340
	Urban municipality	27	27	48 870
	Conurbation	16	17	30 770
	Countryside	13	16	28 960

Pets in household	Cat	17	15	27 150
	Dog	26	25	45 250
	Some other pet	5	6	10 860
	No pets	59	62	112 220

Family with kids	Yes	32	24	43 440
Family with kids	No	68	76	137 560

Use of glasses or contact lenses	Yes	67	80	144 800
Use of glasses or contact lenses	No	33	20	36 200
How often different content is read
The frequency of reading: Print magazines	Daily	15	23	41 630
	5-6 days a week	4	5	9 050
	1-4 days a week	26	32	57 920
	Monthly	24	25	45 250
	Rarely	23	14	25 340
	Never	7	2	3 620
	Can not say	1	0	0

The frequency of reading: Magazine content in digital format	Daily	21	20	36 200
	5-6 days a week	5	5	9 050
	1-4 days a week	19	19	34 390
	Monthly	15	14	25 340
	Rarely	24	25	45 250
	Never	14	16	28 960
	Can not say	1	1	1 810

The frequency of reading: Print newspapers or afternoon papers	Daily	30	40	72 400
	5-6 days a week	4	5	9 050
	1-4 days a week	23	26	47 060
	Monthly	13	12	21 720
	Rarely	21	15	27 150
	Never	7	2	3 620
	Can not say	1	0	0

The frequency of reading: Newspaper or afternoon paper content in digital format	Daily	54	48	86 880
	5-6 days a week	9	10	18 100
	1-4 days a week	16	16	28 960
	Monthly	6	6	10 860
	Rarely	9	11	19 910
	Never	6	8	14 480
	Can not say	0	0	0

The frequency of reading: Free and free delivery newspapers	Daily	5	8	14 480
	5-6 days a week	4	5	9 050
	1-4 days a week	44	51	92 310
	Monthly	17	16	28 960
	Rarely	20	15	27 150
	Never	9	5	9 050
	Can not say	1	0	0

The frequency of watching: Free online TV services	Daily	15	17	30 770
	5-6 days a week	9	11	19 910
	1-4 days a week	30	28	50 680
	Monthly	23	22	39 820
	Rarely	15	13	23 530
	Never	7	9	16 290
	Can not say	1	1	1 810

The frequency of watching: Pay TV and streaming services	Daily	16	12	21 720
	5-6 days a week	10	7	12 670
	1-4 days a week	22	19	34 390
	Monthly	10	8	14 480
	Rarely	11	11	19 910
	Never	31	43	77 830
	Can not say	0	1	1 810

The frequency of watching: Programs of YLE (national proadcaster) TV channels	Daily	45	58	104 980
	5-6 days a week	9	10	18 100
	1-4 days a week	19	14	25 340
	Monthly	11	8	14 480
	Rarely	12	7	12 670
	Never	3	2	3 620
	Can not say	0	0	0

The frequency of watching: Programs of commercial TV channels	Daily	35	41	74 210
	5-6 days a week	12	13	23 530
	1-4 days a week	22	20	36 200
	Monthly	11	9	16 290
	Rarely	12	10	18 100
	Never	7	7	12 670
	Can not say	0	0	0

The frequency of listening: Programs of YLE (national proadcaster) radio-channels	Daily	22	30	54 300
	5-6 days a week	7	7	12 670
	1-4 days a week	16	13	23 530
	Monthly	13	10	18 100
	Rarely	26	26	47 060
	Never	16	13	23 530
	Can not say	1	1	1 810

The frequency of listening: Programs of commercial radio channels	Daily	16	15	27 150
	5-6 days a week	10	8	14 480
	1-4 days a week	21	17	30 770
	Monthly	14	14	25 340
	Rarely	21	24	43 440
	Never	16	22	39 820
	Can not say	1	1	1 810

The frequency of listening: Podcasts	Daily	4	2	3 620
	5-6 days a week	3	2	3 620
	1-4 days a week	9	6	10 860
	Monthly	13	12	21 720
	Rarely	28	26	47 060
	Never	41	49	88 690
	Can not say	2	3	5 430

User frequency and following: Social media	Daily	57	57	103 170
	5-6 days a week	7	8	14 480
	1-4 days a week	8	8	14 480
	Monthly	3	2	3 620
	Rarely	6	5	9 050
	Never	19	21	38 010
	Can not say	0	0	0

User frequency and following: Bloggers, YouTubers, or social media influencers	Daily	13	8	14 480
	5-6 days a week	5	3	5 430
	1-4 days a week	11	7	12 670
	Monthly	8	8	14 480
	Rarely	22	25	45 250
	Never	40	48	86 880
	Can not say	1	1	1 810

User frequency: Instant messaging	Daily	68	63	114 030
	5-6 days a week	9	9	16 290
	1-4 days a week	10	10	18 100
	Monthly	3	3	5 430
	Rarely	3	4	7 240
	Never	8	11	19 910
	Can not say	0	0	0

A paid Finnish newspaper is subscribed to my household (print or digital)	Yes	58	68	123 080
	No	41	31	56 110
	Can not say	1	0	0

I tend to buy tabloids	Yes	8	13	23 530
	No	90	85	153 850
	Can not say	2	2	3 620

A paid Finnish magazine is subscribed to my household (print or digital)	Yes	46	55	99 550
	No	52	45	81 450
	Can not say	2	1	1 810

I tend to buy single copy magazines	Yes	17	27	48 870
	No	81	70	126 700
	Can not say	2	2	3 620

PUUTTUU	PUUTTUU	13	20	36 200
	PUUTTUU	5	7	12 670
	PUUTTUU	7	8	14 480
	PUUTTUU	15	12	21 720
	PUUTTUU	8	5	9 050
	PUUTTUU	7	2	3 620
	PUUTTUU	10	6	10 860
	PUUTTUU	6	7	12 670
	PUUTTUU	9	8	14 480
	PUUTTUU	9	9	16 290
	PUUTTUU	4	7	12 670
	PUUTTUU	5	5	9 050
	PUUTTUU	13	16	28 960
	PUUTTUU	8	12	21 720
	PUUTTUU	13	8	14 480
	PUUTTUU	7	15	27 150
	PUUTTUU	8	4	7 240
	PUUTTUU	3	2	3 620
	PUUTTUU	56	57	103 170
KULUTUSVÄITTÄMÄT
PUUTTUU	PUUTTUU	58	60	108 600
	PUUTTUU	40	38	68 780
	PUUTTUU	2	2	3 620

PUUTTUU	PUUTTUU	87	89	161 090
	PUUTTUU	11	10	18 100
	PUUTTUU	1	2	3 620

PUUTTUU	PUUTTUU	73	79	142 990
	PUUTTUU	25	19	34 390
	PUUTTUU	2	2	3 620

PUUTTUU	PUUTTUU	81	80	144 800
	PUUTTUU	18	18	32 580
	PUUTTUU	2	2	3 620

PUUTTUU	PUUTTUU	57	57	103 170
	PUUTTUU	41	41	74 210
	PUUTTUU	1	1	1 810

PUUTTUU	PUUTTUU	30	26	47 060
	PUUTTUU	63	65	117 650
	PUUTTUU	7	9	16 290

PUUTTUU	PUUTTUU	84	91	164 710
	PUUTTUU	15	9	16 290
	PUUTTUU	1	1	1 810

PUUTTUU	PUUTTUU	41	40	72 400
	PUUTTUU	57	57	103 170
	PUUTTUU	2	3	5 430

PUUTTUU	PUUTTUU	86	89	161 090
	PUUTTUU	14	10	18 100
	PUUTTUU	1	1	1 810

PUUTTUU	PUUTTUU	30	29	52 490
	PUUTTUU	65	65	117 650
	PUUTTUU	5	6	10 860

PUUTTUU	PUUTTUU	39	38	68 780
	PUUTTUU	60	59	106 790
	PUUTTUU	1	2	3 620

PUUTTUU	PUUTTUU	67	76	137 560
	PUUTTUU	30	21	38 010
	PUUTTUU	3	3	5 430

PUUTTUU	PUUTTUU	67	78	141 180
	PUUTTUU	31	19	34 390
	PUUTTUU	3	3	5 430

PUUTTUU	PUUTTUU	67	67	121 270
	PUUTTUU	30	30	54 300
	PUUTTUU	2	3	5 430

Kotiliesi Käsityö magazine's reader profile / Source NRS 2023

Attitude towards advertising in different media channels		All 15+ %	Kotiliesi Käsityö Readers %	Kotiliesi Käsityö Amount of readers
Attitude towards advertising: Newspapers	Positive	77	80	144 800
	Can not say	4	5	9 050
	Negative	18	16	28 960

Attitude towards advertising: Magazines	Positive	77	81	146 610
	Can not say	5	4	7 240
	Negative	19	15	27 150

Attitude towards advertising: Free and local newspapers	Positive	82	87	157 470
	Can not say	5	3	5 430
	Negative	13	9	16 290

Attitude towards advertising: Newspaper/Magazine websites or applications	Positive	54	53	95 930
	Can not say	8	13	23 530
	Negative	37	34	61 540

Attitude towards advertising: Social media (Facebook, Instagram etc.)	Positive	40	40	72 400
	Can not say	12	19	34 390
	Negative	47	41	74 210

Attitude towards advertising: Blogs	Positive	30	29	52 490
	Can not say	27	36	65 160
	Negative	41	34	61 540

Attitude towards advertising: Newsletters to email	Positive	19	24	43 440
	Can not say	2	3	5 430
	Negative	79	73	132 130

Attitude towards advertising: Other websites	Positive	43	41	74 210
	Can not say	10	16	28 960
	Negative	46	44	79 640

Attitude towards advertising: Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.)	Positive	56	57	103 170
	Can not say	3	3	5 430
	Negative	40	41	74 210

Attitude towards advertising: Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.)	Positive	41	38	68 780
	Can not say	6	9	16 290
	Negative	53	53	95 930

Attitude towards advertising: Home delivered advertisements and catalogues	Positive	69	76	137 560
	Can not say	4	3	5 430
	Negative	28	21	38 010

Attitude towards advertising: Out-of-home advertising	Positive	66	61	110 410
	Can not say	6	9	16 290
	Negative	29	29	52 490

Kotiliesi Käsityö magazine's reader profile / Source NRS 2023

Reading device and advertising effect		All 15+ %	Kotiliesi Käsityö Readers %	Kotiliesi Käsityö Amount of readers
I relax and get inspired by magazines	Agree	77	86	155 660
	Disagree	15	10	18 100
	Can not say	7	3	5 430

I experience pampering moments with magazines	Agree	50	64	115 840
	Disagree	39	29	52 490
	Can not say	10	7	12 670

A professional magazine keeps me up to date on professional matters	Agree	70	69	124 890
	Disagree	17	14	25 340
	Can not say	12	17	30 770

The industry specialty magazine provides information on my hobbies and interests	Agree	81	80	144 800
	Disagree	10	10	18 100
	Can not say	9	9	16 290

Finnish magazines offer reliable comparisons and tests	Agree	68	69	124 890
	Disagree	18	15	27 150
	Can not say	14	16	28 960

Finnish magazines offer reliable product recommendations	Agree	64	64	115 840
	Disagree	21	20	36 200
	Can not say	15	16	28 960

Finnish magazines are of high quality	Agree	81	86	155 660
	Disagree	12	8	14 480
	Can not say	7	6	10 860

I follow important magazines on social media	Agree	32	30	54 300
	Disagree	60	62	112 220
	Can not say	8	8	14 480

I read important magazines from cover to cover	Agree	52	64	115 840
	Disagree	43	33	59 730
	Can not say	5	3	5 430

Ads are part of the content of the magazine	Agree	64	63	114 030
	Disagree	31	33	59 730
	Can not say	5	4	7 240

Ads in magazines make new things familiar	Agree	67	72	130 320
	Disagree	28	23	41 630
	Can not say	6	4	7 240

I have applied for additional information about the journal advertised product, eg. Online	Agree	52	50	90 500
	Disagree	42	44	79 640
	Can not say	6	6	10 860

I have purchased products based on the ad in magazine	Agree	46	51	92 310
	Disagree	49	45	81 450
	Can not say	6	4	7 240

I'm trying out tips or guidelines (like recipes) in magazine ads	Agree	60	72	130 320
	Disagree	35	25	45 250
	Can not say	4	3	5 430

I'm experimenting with product samples in magazines (like food or cosmetics)	Agree	39	54	97 740
	Disagree	55	40	72 400
	Can not say	6	6	10 860

I rely on product recommendations from bloggers and tubers	Agree	21	15	27 150
	Disagree	66	65	117 650
	Can not say	14	20	36 200

Kotiliesi Käsityö magazine's reader profile / Source NRS 2023

Use of information sources during the purchase process		All 15+ %	Kotiliesi Käsityö Readers %	Kotiliesi Käsityö Amount of readers
Searching ideas and tips
Information sources, cars and car purchase	Print magazines	11	9	16 290
	Newspapers	14	17	30 770
	Magazine websites	7	4	7 240
	Newspaper websites	7	5	9 050
	Blogs	2	1	1 810
	Social media	12	7	12 670
	Other websites	42	30	54 300
	Television	10	8	14 480
	Radio	1	1	1 810
	Direct mail	10	13	23 530
	None of the above	40	48	86 880

Information sources, consumer electronics and information technology	Print magazines	15	16	28 960
	Newspapers	19	23	41 630
	Magazine websites	10	7	12 670
	Newspaper websites	9	8	14 480
	Blogs	5	3	5 430
	Social media	23	17	30 770
	Other websites	50	39	70 590
	Television	17	19	34 390
	Radio	3	1	1 810
	Direct mail	36	45	81 450
	None of the above	16	18	32 580

Information sources, beauty care and cosmetics	Print magazines	18	31	56 110
	Newspapers	8	13	23 530
	Magazine websites	9	12	21 720
	Newspaper websites	5	6	10 860
	Blogs	8	9	16 290
	Social media	25	27	48 870
	Other websites	16	17	30 770
	Television	12	17	30 770
	Radio	2	1	1 810
	Direct mail	16	28	50 680
	None of the above	47	31	56 110

Information sources, travel	Print magazines	17	22	39 820
	Newspapers	15	20	36 200
	Magazine websites	10	9	16 290
	Newspaper websites	9	7	12 670
	Blogs	10	8	14 480
	Social media	31	30	54 300
	Other websites	48	45	81 450
	Television	16	16	28 960
	Radio	3	3	5 430
	Direct mail	10	14	25 340
	None of the above	29	26	47 060

Information sources, style and fashion	Print magazines	24	38	68 780
	Newspapers	14	19	34 390
	Magazine websites	12	15	27 150
	Newspaper websites	7	7	12 670
	Blogs	9	9	16 290
	Social media	32	32	57 920
	Other websites	34	34	61 540
	Television	17	21	38 010
	Radio	1	1	1 810
	Direct mail	25	36	65 160
	None of the above	30	17	30 770

Information sources, building and renovating	Print magazines	20	24	43 440
	Newspapers	16	23	41 630
	Magazine websites	9	9	16 290
	Newspaper websites	7	7	12 670
	Blogs	6	4	7 240
	Social media	20	17	30 770
	Other websites	33	27	48 870
	Television	18	20	36 200
	Radio	2	1	1 810
	Direct mail	28	36	65 160
	None of the above	32	31	56 110

Information sources, food, cooking and baking	Print magazines	37	51	92 310
	Newspapers	28	35	63 350
	Magazine websites	20	21	38 010
	Newspaper websites	17	16	28 960
	Blogs	14	14	25 340
	Social media	38	36	65 160
	Other websites	34	30	54 300
	Television	28	28	50 680
	Radio	6	4	7 240
	Direct mail	26	33	59 730
	None of the above	13	8	14 480

Information sources, eyeglasses, contact lenses or sunglasses	Print magazines	7	10	18 100
	Newspapers	12	18	32 580
	Magazine websites	3	3	5 430
	Newspaper websites	5	5	9 050
	Blogs	1	1	1 810
	Social media	10	11	19 910
	Other websites	24	24	43 440
	Television	11	15	27 150
	Radio	2	1	1 810
	Direct mail	17	22	39 820
	None of the above	52	45	81 450

Information sources, decorating and furniture purchases	Print magazines	24	34	61 540
	Newspapers	16	22	39 820
	Magazine websites	11	12	21 720
	Newspaper websites	7	5	9 050
	Blogs	8	7	12 670
	Social media	26	25	45 250
	Other websites	31	28	50 680
	Television	18	20	36 200
	Radio	1	0	0
	Direct mail	30	40	72 400
	None of the above	27	19	34 390

Information sources, saving and investing	Print magazines	9	7	12 670
	Newspapers	10	12	21 720
	Magazine websites	6	3	5 430
	Newspaper websites	9	6	10 860
	Blogs	6	4	7 240
	Social media	16	11	19 910
	Other websites	30	23	41 630
	Television	6	7	12 670
	Radio	3	3	5 430
	Direct mail	3	4	7 240
	None of the above	49	56	101 360

Information sources, health and wellbeing products / services	Print magazines	14	20	36 200
	Newspapers	15	21	38 010
	Magazine websites	7	8	14 480
	Newspaper websites	6	6	10 860
	Blogs	5	6	10 860
	Social media	21	22	39 820
	Other websites	37	36	65 160
	Television	12	15	27 150
	Radio	2	2	3 620
	Direct mail	17	25	45 250
	None of the above	38	29	52 490

Information sources, purchase of sportswear, -footwear or -equipment	Print magazines	12	17	30 770
	Newspapers	19	27	48 870
	Magazine websites	7	6	10 860
	Newspaper websites	8	7	12 670
	Blogs	5	3	5 430
	Social media	22	20	36 200
	Other websites	41	35	63 350
	Television	13	14	25 340
	Radio	1	1	1 810
	Direct mail	31	38	68 780
	None of the above	29	25	45 250

Kotiliesi Käsityö magazine's reader profile / Source NRS 2023

Buyer profile		All 15+ %	Kotiliesi Käsityö Readers %	Kotiliesi Käsityö Amount of readers
PUUTTUU	Cars, motor vehicles	26	9	16 290
	Well-being and health	53	71	128 510
	Charity work	14	20	36 200
	Self development	32	36	65 160
	PUUTTUU	15	14	25 340
	PUUTTUU	17	8	14 480
	PUUTTUU	16	21	38 010
	PUUTTUU	27	42	76 020
	PUUTTUU	55	58	104 980
	PUUTTUU	34	37	66 970
	PUUTTUU	32	47	85 070
	PUUTTUU	26	80	144 800
	PUUTTUU	53	61	110 410
	PUUTTUU	10	4	7 240
	PUUTTUU	22	32	57 920
	PUUTTUU	35	40	72 400
	PUUTTUU	30	29	52 490
	PUUTTUU	56	69	124 890
	PUUTTUU	16	9	16 290
	PUUTTUU	40	34	61 540
	PUUTTUU	33	56	101 360
	PUUTTUU	39	32	57 920
	PUUTTUU	40	39	70 590
	PUUTTUU	40	63	114 030
	PUUTTUU	23	13	23 530
	PUUTTUU	31	47	85 070
	PUUTTUU	36	30	54 300
	PUUTTUU	36	32	57 920
	PUUTTUU	46	34	61 540
	PUUTTUU	11	6	10 860
	PUUTTUU	23	7	12 670
	PUUTTUU	33	41	74 210
	PUUTTUU	0	0	0
Purchases made and planned
Purchases in the last 12 months	Furniture and furnishings	42	41	74 210
	Repair and construction products	40	36	65 160
	Domestic appliances	39	38	68 780
	Electronics or IT products	50	37	66 970
	Cars	18	12	21 720
	Clothing and footwear	82	86	155 660
	Eyeglasses, contact lenses or sunglasses	35	38	68 780
	Sports clothing, footwear or equipment	60	56	101 360
	Saving or investing products or services	26	22	39 820
	Cosmetics and beauty products	45	66	119 460
	Mobile phones	31	29	52 490
	Travels	37	33	59 730
	Products and services for health and well-being	58	66	119 460
	None of the above	2	2	3 620

Intentions to purchase within 12 months	Furniture and furnishings	29	26	47 060
	Repair and construction products	36	31	56 110
	Domestic appliances	20	17	30 770
	Electronics or IT products	28	16	28 960
	Cars	14	7	12 670
	Clothing and footwear	65	67	121 270
	Eyeglasses, contact lenses or sunglasses	27	31	56 110
	Sports clothing, footwear or equipment	43	39	70 590
	Saving or investing products or services	22	17	30 770
	Cosmetics and beauty products	36	52	94 120
	Mobile phones	16	14	25 340
	Travels	41	37	66 970
	Products and services for health and well-being	46	58	104 980
	None of the above	7	7	12 670

Planned acquisitions in the househould over the next 2 years	Building a house	3	2	3 620
	Buying an apartment	11	8	14 480
	Home renovation	29	28	50 680
	Buying a car	25	16	28 960
	Buying a boat	3	2	3 620
	None of these	50	58	104 980

Will consider switching over the next 12 months	Bank	7	5	9 050
	Insurance company	10	6	10 860
	electric company	18	13	23 530
	Internet Connection	8	6	10 860
	Phone-subscription	12	10	18 100
	None of the above	47	52	94 120
	Can not say	19	22	39 820

Use of extra money	Magazines, books, movies	17	19	34 390
	Eating, drinking, partying in a restaurant	32	27	48 870
	Exercises and sports equipment	26	19	34 390
	Cultural events (eg. concerts, theater, festivals)	33	39	70 590
	Renovation, interior design	25	27	48 870
	Health services and personal well-being	21	31	56 110
	Travel	40	41	74 210
	Consumer electronics and IT equipment, mobile phones	16	6	10 860
	Clothes, shoes and bags	23	25	45 250
	Home services (cleaning and other housekeeping services)	6	9	16 290
	Car, boat, motorcycle	13	5	9 050
	Cosmetics and beauty care	10	15	27 150
	Saving, investing	46	40	72 400
	Other	8	7	12 670
	There is no extra money left after mandatory expenses	8	10	18 100
	Can not say	3	3	5 430
Planning on buying/doing in the next 12 months

Kotiliesi Käsityö magazine's reader profile / Source NRS 2023

Kotiliesi Käsityö

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Readers: 181 000 / KMT 2023 Download magazine graphs (PDF)

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