Finnish Magazine Rate Cards

Kotiliesi

Kotiliesi offers ideas and inspiration for women, from grandmothers to granddaughters. Food, health, housing, gardening, and handicrafts are the specialties of Finland’s oldest magazine brand. Kotiliesi.fi is one of the largest magazine websites in Finland. It reaches Finnish women of all ages, 21.5 per cent of whom are aged 20-34. Kotiliesi is the number one independent media about food online.
The print issue of Kotiliesi alternates between wonderful lifestyle topics: housing, cottages, gardens, and homemaking. There is always a big package about health, issues of interest for the target group, nostalgia, peer stories, and cultural tips.

Magazine's website: http://kotiliesi.fi/ Follow us :

Contact info
Media info
Timetable
Advertisement rates
Technical info
NRS Facts

Advertisement sales

Advertisement sales	Otavamedia Oy
Phone	+358 9 15 661
Contact person	Mediamyynti Otavamedia yrityspalvelu@otavamedia.fi
Www	https://yrityksille.otavamedia.fi/

Contact info

Publisher	Otavamedia Oy
Visiting address	Uudenmaankatu 10 00120 Helsinki
Phone	+358 9 15 661
Magazine's email	kotiliesi@otavamedia.fi
Vastaava päätoimittaja	Saija Hakoniemi

Circulation or copies

Issues per year	26

Readership

Readership	210 000
Total reach	768 000
How many times read	2.3
Minutes of reading	74 min
Sources	KMT 2023

Online audience

Magazine's website	http://www.kotiliesi.fi

Average weekly reach Source: FIAM

February 2024

604 565

-4.87 %

January 2024

635 484

-17.19 %

December 2023

767 375

27.65 %

November 2023

601 142

11.66 %

October 2023

538 379

4.08 %

September 2023

517 265

-1.88 %

August 2023

527 165

-13.58 %

July 2023

610 005

10.23 %

June 2023

553 401

-7.16 %

May 2023

596 086

-5.96 %

April 2023

633 842

-0.16 %

March 2023

634 879

-8.88 %

Average weekly pageviews Source: FIAM

February 2024

1 618 430

-7.41 %

January 2024

1 747 980

-20.69 %

December 2023

2 204 074

25.78 %

November 2023

1 752 269

16.89 %

August 2023

1 499 084

-21.5 %

July 2023

1 909 568

19.45 %

June 2023

1 598 595

-8.74 %

May 2023

1 751 636

-4.39 %

April 2023

1 832 093

-4.65 %

March 2023

1 921 442

-9.03 %

February 2023

2 112 185

25.04 %

January 2023

1 689 208

-2.37 %

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue	Publishing date	Reservation	Material	Research number	Additional info
1	03.01.2024	04.12.2023	08.12.2023		Theme: Special issue on women’s health: What a woman needs to know about her well-being at different ages. Already familiar with the planetary health diet?
2	17.01.2024	19.12.2023	22.12.2023		Theme: Save on food costs without compromising taste. How I get by with little money – readers tell their experiences. Reduce your alcohol consumption.
3	31.01.2024	05.01.2024	10.01.2024		Theme: Building materials and boost from vitamins. Are you familiar with the benefits of new vitamins? Healthy and fresh citrus treats.
4	14.02.2024	19.01.2024	24.01.2024		Theme: Winter holiday issue. Relief from rashes. Greek food classics.
5	28.02.2024	02.02.2024	07.02.2024		Theme: House plant care. New ways to put a stop to snoring. The most wonderful rolls and breads.
6	13.03.2024	16.02.2024	21.02.2024		Theme: Great spring issue: new food and table setting ideas for the Easter table. Spring dreams for the yard and garden.
7	27.03.2024	01.03.2024	06.03.2024		Theme: Lovely Estonia. A travel guide to the Baltics. Treat your fickle travel stomach correctly. Baltic delicacies at home.
8	10.04.2024	13.03.2024	18.03.2024		Theme: Gorgeous Toukola spring appendix: food, garden, table settings. Keep your eyes healthy. When to see an eye specialist and optician?
9	24.04.2024	27.03.2024	03.04.2024		Theme: May Day issue: Let’s dream — the most wonderful cottages and villas in Finland. Prevent teeth from darkening and whiten safely. A grill kiosk at home: sausage and potatoes and other familiar grilled food.
10	08.05.2024	11.04.2024	16.04.2024		Theme: Mother’s day issue: festive table setting for mom. Lovely, strong hair.
11	22.05.2024	24.04.2024	29.04.2024		Theme: Graduation, spring and summer cake buffet. Beautiful glasses and dishes for the table and as a gift. Sustainable and ecological gifts for spring parties. Finland’s cutest pet competition is announced. The best tricks for hair removal.
12	05.06.2024	10.05.2024	15.05.2024		Theme: Summer’s hottest barbecue tips: pizza, griddle and smoker. Travelling by land. Easy train and bus routes, adult interrail. Toenail care.
13	19.06.2024	24.05.2024	29.05.2024		Theme: Midsummer issue: Summer picnic on the pier. Early summer flower splendour and new products for the garden. Lighten pigment spots.
14	03.07.2024	06.06.2024	11.06.2024		Theme: Choose the cutest pet in Finland. Strawberry treats. Treat abdominal swelling.
15	17.07.2024	20.06.2024	26.06.2024		Theme: Great idol issue: they are admired by Finns — nostalgia and current faces. Famous food celebrities reveal their favourite recipes. Treat wounds properly. Summer at a small cottage.
16	31.07.2024	05.07.2024	10.07.2024		Theme: Berry pies. The most beautiful summer bouquets. Help with itching privates.
17	14.08.2024	19.07.2024	24.07.2024		Theme: Sports issue. Sports for everyone. Delicacies from tomatoes. Take care of the pipes in your home.
18	28.08.2024	02.08.2024	07.08.2024		Theme: How to get by on Tinder. A boost from protein supplements. Use lingonberries in lovely pastries.
19	11.09.2024	16.08.2024	21.08.2024		Theme: Interior design issue: The new look of the autumn home, the best picks from the Habitare trade fair. Do gel nails ruin your nails? Evening tea and supper are served.
20	25.09.2024	30.08.2024	04.09.2024		Theme: The best root vegetables of the harvest season. Chronic urticaria. A new autumn style for an adult woman.
21	09.10.2024	13.09.2024	18.09.2024		Theme: Books for autumn. Surface renovation at home: the repairman advises. When do I need to get a hearing aid? Are you already familiar with these vegetable proteins? New vegetarian favourites.
22	16.10.2024	20.09.2024	25.09.2024		Theme: Christmas in Toukola special issue. Lovely Christmas preparations: food, interior design, crafting, atmosphere, flowers, decoration.
23	30.10.2024	04.10.2024	09.10.2024		Theme: The wonderful handicrafts of autumn. Beautiful knitwear for yourself and as a gift. Kotiliesi sweater from Finnish wool. Take care of your heart’s health. The best recipes of the game season.
24	13.11.2024	18.10.2024	23.10.2024		Theme: Delicious Christmas pastries with new twists. How to choose the right skis, how to care for skis. A stunning party style for an adult woman.
25	27.11.2024	01.11.2024	06.11.2024		Theme: Treat your acid-free stomach. Delicious snacks for a glogg evening.
26	11.12.2024	14.11.2024	19.11.2024		Theme: Kotiliesi’s traditional Christmas table. Stomach-friendly exercise. Clean your home with the tips of a professional cleaner. Delicious snacks for game night.

Advertisement rates

2/1

Position: Not specified

Size including margin: 460 x 297 mm

4-colour price 11480 €

2/1

Position: 1. Spread

Size including margin: 460 x 297 mm

4-colour price 12640 €

2/1

Position: 2. Spread

Size including margin: 460 x 297 mm

4-colour price 12640 €

1/1

Position: Not specified

Size including margin: 230 x 297 mm

4-colour price 6380 €

1/1

Position: 2. Cover

Size including margin: 230 x 297 mm

4-colour price 7010 €

1/1

Position: Back cover

Size including margin: 230 x 297 mm

4-colour price 7010 €

1/2

Position: Not specified

Size including margin: 111 x 297 mm

4-colour price 4340 €

1/2

Position: Not specified

Size including margin: 230 x 146 mm

4-colour price 4340 €

1/4

Position: Not specified

Size including margin: 61 x 297 mm

4-colour price 3190 €

1/4

Position: Not specified

Size including margin: 230 x 70 mm

4-colour price 3190 €

1/4

Position: Not specified

Size including margin: 111 x 146 mm

4-colour price 3190 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm	230 x 297 mm
Printing area mm	230 x 297 mm
Bleed mm	5 mm
Printing process	Offset
Binding	Adhesive binding

Printing house

Printer	PunaMusta Oy , Joensuu

Technical info / material

Ad material delivery	Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.
Technical data	yrityksille.otavamedia.fi/tekniset tiedot ja hinnat

Readers: 210 000 / KMT 2023 Download magazine graphs (PDF)

Reader profile
Attitude towards advertising
Reading habits and advertising effects
Purchase process
Buyer profile

Reader profile		All 15+ %	Kotiliesi Readers %	Kotiliesi Amount of readers
Readership (KMT 2023)	210 000
Total reach	768 000
Sex	Women	51	83	174 300
Sex	Men	49	17	35 700

Native language	Finnish	95	98	205 800
Native language	Swedish	5	2	4 200

Age	15-24 y	13	4	8 400
	25-34 y	14	4	8 400
	35-44 y	14	4	8 400
	45-54 y	14	9	18 900
	55-64 y	16	16	33 600
	65+ y	29	63	132 300

Gender + age	Female 15-29 years	10	5	10 500
	Female 30-49 years	14	9	18 900
	Female 50+ years	28	69	144 900
	Male 15-29 years	10	1	2 100
	Male 30-49 years	14	2	4 200
	Male 50+ years	24	14	29 400

Household position	Lives at home with parents	7	2	4 200
	Lives alone	28	32	67 200
	Lives with spouse	37	49	102 900
	Lives with spouse and children	24	12	25 200
	Single parent	2	2	4 200
	Other	3	3	6 300

Grandchildren under 18 years of age	Yes	21	34	71 400
	No	38	54	113 400
	No answer (under 45 year olds)	41	13	27 300

Profession	Top Management	4	2	4 200
	white-collar worker, higher-level	16	9	18 900
	White-collar worker	12	9	18 900
	Worker	10	3	6 300
	Farmer	1	1	2 100
	Other entrepreneur	3	1	2 100
	Pensioner	31	64	134 400
	Student, pupil	11	4	8 400
	Homewife, home dad	0	0	0
	Unemployed	2	1	2 100
	Other	6	4	8 400
	No answer	3	2	4 200

Education	Elementary school	5	7	14 700
	Secondary school	7	8	16 800
	Vocational	28	26	54 600
	High school	14	11	23 100
	University of Applied Sciences	19	16	33 600
	University	27	30	63 000
	Something else	2	3	6 300

Size of the household	1 pers	28	32	67 200
	2 pers	38	51	107 100
	3 pers	14	8	16 800
	4 pers	12	5	10 500
	5+ pers	7	4	8 400

Household income (gross)	Below 20 000 € /y	11	8	16 800
	20 000 - 35 000 € /y	19	24	50 400
	35 001 - 50 000 € /y	20	22	46 200
	50 001 - 85 000 € /y	22	21	44 100
	85 001 - 100 000 € /y	7	5	10 500
	Over 100 000 € /y	9	6	12 600
	Don't want to tell	5	9	18 900
	Can't say / No answer	7	6	12 600

Decision-maker in grocery purchases	Yes	93	97	203 700
	Don't know	7	3	6 300
	Can not say	1	0	0

Housing	Apartment	32	30	63 000
	Row house or semi-detached house	15	15	31 500
	Detached house	47	48	100 800
	Farm	4	6	12 600
	Something else	1	0	0
	Can not say	0	0	0

Ownership of housing	Owner-occupied residence	76	85	178 500
	Rented residence	20	11	23 100
	Right of residence apartment	2	2	4 200
	Something else	1	1	2 100
	Can not say	1	0	0

Cottage or holiday home in regular use	Yes	40	47	98 700
	No	59	52	109 200
	Can not say	1	2	4 200

Using AdBlocker or similar application	Yes	19	8	16 800
	No	76	85	178 500
	Can not say	5	7	14 700

Number of cars in household	One car	45	51	107 100
	Two cars	32	30	63 000
	Three or more cars	10	6	12 600
	No car	14	13	27 300

PUUTTUU	PUUTTUU	22	27	56 700
	PUUTTUU	67	59	123 900
	PUUTTUU	4	1	2 100
	PUUTTUU	8	7	14 700
	PUUTTUU	2	1	2 100
	PUUTTUU	8	11	23 100
	PUUTTUU	5	7	14 700

Advertising ban at the door / mailbox	Yes	24	15	31 500
	No	76	85	178 500
	Can not say	1	0	0

lifecycle	In paid job, entrepreneur, freelancer, farmer	52	30	63 000
	Temporarily absent (= time off from work, care or study, maternity leave)	1	1	2 100
	Retired	31	64	134 400
	Unemployed / laid off	2	1	2 100
	Schoolboy or student	11	4	8 400
	Housewife or father	0	0	0
	In the military or performing civilian service	0	0	0
	Other	1	1	2 100
	Don't want to say	0	0	0
	Can not say	0	0	0

Participation in workplace procurement decisions	Yes	25	14	29 400
	No	25	15	31 500
	Can't say / No answer	50	71	149 100

Health services used in the household	Public health services	85	90	189 000
	Employer - funded health care services	49	27	56 700
	Private, self-funded healthcare services	39	50	105 000
	Private health insurance services	22	12	25 200
	No health care	1	0	0
	Can not say	1	0	0

Type of municipality (7 class)	Greater Helsinki	19	14	29 400
	Turku or Tampere	8	8	16 800
	Oulu	4	3	6 300
	70 000 - 150 000 inhabitants town	13	14	29 400
	Urban municipality	27	29	60 900
	Conurbation	16	16	33 600
	Countryside	13	15	31 500

Pets in household	Cat	17	11	23 100
	Dog	26	19	39 900
	Some other pet	5	4	8 400
	No pets	59	70	147 000

Family with kids	Yes	32	16	33 600
Family with kids	No	68	84	176 400

Use of glasses or contact lenses	Yes	67	85	178 500
Use of glasses or contact lenses	No	33	15	31 500
How often different content is read
The frequency of reading: Print magazines	Daily	15	32	67 200
	5-6 days a week	4	8	16 800
	1-4 days a week	26	37	77 700
	Monthly	24	15	31 500
	Rarely	23	6	12 600
	Never	7	1	2 100
	Can not say	1	0	0

The frequency of reading: Magazine content in digital format	Daily	21	19	39 900
	5-6 days a week	5	6	12 600
	1-4 days a week	19	15	31 500
	Monthly	15	15	31 500
	Rarely	24	24	50 400
	Never	14	21	44 100
	Can not say	1	1	2 100

The frequency of reading: Print newspapers or afternoon papers	Daily	30	60	126 000
	5-6 days a week	4	6	12 600
	1-4 days a week	23	19	39 900
	Monthly	13	6	12 600
	Rarely	21	8	16 800
	Never	7	1	2 100
	Can not say	1	0	0

The frequency of reading: Newspaper or afternoon paper content in digital format	Daily	54	48	100 800
	5-6 days a week	9	7	14 700
	1-4 days a week	16	14	29 400
	Monthly	6	8	16 800
	Rarely	9	12	25 200
	Never	6	11	23 100
	Can not say	0	0	0

The frequency of reading: Free and free delivery newspapers	Daily	5	7	14 700
	5-6 days a week	4	6	12 600
	1-4 days a week	44	55	115 500
	Monthly	17	15	31 500
	Rarely	20	12	25 200
	Never	9	4	8 400
	Can not say	1	0	0

The frequency of watching: Free online TV services	Daily	15	18	37 800
	5-6 days a week	9	10	21 000
	1-4 days a week	30	28	58 800
	Monthly	23	19	39 900
	Rarely	15	14	29 400
	Never	7	11	23 100
	Can not say	1	1	2 100

The frequency of watching: Pay TV and streaming services	Daily	16	9	18 900
	5-6 days a week	10	5	10 500
	1-4 days a week	22	14	29 400
	Monthly	10	7	14 700
	Rarely	11	11	23 100
	Never	31	53	111 300
	Can not say	0	1	2 100

The frequency of watching: Programs of YLE (national proadcaster) TV channels	Daily	45	68	142 800
	5-6 days a week	9	8	16 800
	1-4 days a week	19	11	23 100
	Monthly	11	6	12 600
	Rarely	12	4	8 400
	Never	3	2	4 200
	Can not say	0	0	0

The frequency of watching: Programs of commercial TV channels	Daily	35	44	92 400
	5-6 days a week	12	12	25 200
	1-4 days a week	22	20	42 000
	Monthly	11	8	16 800
	Rarely	12	6	12 600
	Never	7	9	18 900
	Can not say	0	0	0

The frequency of listening: Programs of YLE (national proadcaster) radio-channels	Daily	22	38	79 800
	5-6 days a week	7	8	16 800
	1-4 days a week	16	16	33 600
	Monthly	13	10	21 000
	Rarely	26	17	35 700
	Never	16	11	23 100
	Can not say	1	1	2 100

The frequency of listening: Programs of commercial radio channels	Daily	16	14	29 400
	5-6 days a week	10	6	12 600
	1-4 days a week	21	17	35 700
	Monthly	14	12	25 200
	Rarely	21	22	46 200
	Never	16	27	56 700
	Can not say	1	1	2 100

The frequency of listening: Podcasts	Daily	4	2	4 200
	5-6 days a week	3	2	4 200
	1-4 days a week	9	4	8 400
	Monthly	13	9	18 900
	Rarely	28	25	52 500
	Never	41	54	113 400
	Can not say	2	4	8 400

User frequency and following: Social media	Daily	57	47	98 700
	5-6 days a week	7	8	16 800
	1-4 days a week	8	8	16 800
	Monthly	3	2	4 200
	Rarely	6	6	12 600
	Never	19	27	56 700
	Can not say	0	0	0

User frequency and following: Bloggers, YouTubers, or social media influencers	Daily	13	7	14 700
	5-6 days a week	5	2	4 200
	1-4 days a week	11	6	12 600
	Monthly	8	7	14 700
	Rarely	22	22	46 200
	Never	40	55	115 500
	Can not say	1	1	2 100

User frequency: Instant messaging	Daily	68	54	113 400
	5-6 days a week	9	12	25 200
	1-4 days a week	10	12	25 200
	Monthly	3	3	6 300
	Rarely	3	4	8 400
	Never	8	15	31 500
	Can not say	0	0	0

A paid Finnish newspaper is subscribed to my household (print or digital)	Yes	58	78	163 800
	No	41	21	44 100
	Can not say	1	1	2 100

I tend to buy tabloids	Yes	8	15	31 500
	No	90	83	174 300
	Can not say	2	2	4 200

A paid Finnish magazine is subscribed to my household (print or digital)	Yes	46	62	130 200
	No	52	38	79 800
	Can not say	2	1	2 100

I tend to buy single copy magazines	Yes	17	24	50 400
	No	81	74	155 400
	Can not say	2	3	6 300

PUUTTUU	PUUTTUU	13	19	39 900
	PUUTTUU	5	5	10 500
	PUUTTUU	7	10	21 000
	PUUTTUU	15	17	35 700
	PUUTTUU	8	7	14 700
	PUUTTUU	7	2	4 200
	PUUTTUU	10	8	16 800
	PUUTTUU	6	6	12 600
	PUUTTUU	9	9	18 900
	PUUTTUU	9	10	21 000
	PUUTTUU	4	7	14 700
	PUUTTUU	5	5	10 500
	PUUTTUU	13	19	39 900
	PUUTTUU	8	13	27 300
	PUUTTUU	13	12	25 200
	PUUTTUU	7	13	27 300
	PUUTTUU	8	4	8 400
	PUUTTUU	3	2	4 200
	PUUTTUU	56	56	117 600
KULUTUSVÄITTÄMÄT
PUUTTUU	PUUTTUU	58	57	119 700
	PUUTTUU	40	42	88 200
	PUUTTUU	2	2	4 200

PUUTTUU	PUUTTUU	87	91	191 100
	PUUTTUU	11	7	14 700
	PUUTTUU	1	1	2 100

PUUTTUU	PUUTTUU	73	83	174 300
	PUUTTUU	25	15	31 500
	PUUTTUU	2	2	4 200

PUUTTUU	PUUTTUU	81	82	172 200
	PUUTTUU	18	16	33 600
	PUUTTUU	2	1	2 100

PUUTTUU	PUUTTUU	57	58	121 800
	PUUTTUU	41	41	86 100
	PUUTTUU	1	1	2 100

PUUTTUU	PUUTTUU	30	27	56 700
	PUUTTUU	63	66	138 600
	PUUTTUU	7	8	16 800

PUUTTUU	PUUTTUU	84	92	193 200
	PUUTTUU	15	8	16 800
	PUUTTUU	1	1	2 100

PUUTTUU	PUUTTUU	41	40	84 000
	PUUTTUU	57	58	121 800
	PUUTTUU	2	2	4 200

PUUTTUU	PUUTTUU	86	90	189 000
	PUUTTUU	14	10	21 000
	PUUTTUU	1	1	2 100

PUUTTUU	PUUTTUU	30	29	60 900
	PUUTTUU	65	65	136 500
	PUUTTUU	5	5	10 500

PUUTTUU	PUUTTUU	39	41	86 100
	PUUTTUU	60	58	121 800
	PUUTTUU	1	1	2 100

PUUTTUU	PUUTTUU	67	77	161 700
	PUUTTUU	30	20	42 000
	PUUTTUU	3	3	6 300

PUUTTUU	PUUTTUU	67	78	163 800
	PUUTTUU	31	19	39 900
	PUUTTUU	3	2	4 200

PUUTTUU	PUUTTUU	67	67	140 700
	PUUTTUU	30	30	63 000
	PUUTTUU	2	2	4 200

Kotiliesi magazine's reader profile / Source NRS 2023

Attitude towards advertising in different media channels		All 15+ %	Kotiliesi Readers %	Kotiliesi Amount of readers
Attitude towards advertising: Newspapers	Positive	77	81	170 100
	Can not say	4	4	8 400
	Negative	18	15	31 500

Attitude towards advertising: Magazines	Positive	77	79	165 900
	Can not say	5	4	8 400
	Negative	19	18	37 800

Attitude towards advertising: Free and local newspapers	Positive	82	87	182 700
	Can not say	5	5	10 500
	Negative	13	8	16 800

Attitude towards advertising: Newspaper/Magazine websites or applications	Positive	54	49	102 900
	Can not say	8	16	33 600
	Negative	37	35	73 500

Attitude towards advertising: Social media (Facebook, Instagram etc.)	Positive	40	34	71 400
	Can not say	12	23	48 300
	Negative	47	43	90 300

Attitude towards advertising: Blogs	Positive	30	24	50 400
	Can not say	27	40	84 000
	Negative	41	36	75 600

Attitude towards advertising: Newsletters to email	Positive	19	20	42 000
	Can not say	2	3	6 300
	Negative	79	78	163 800

Attitude towards advertising: Other websites	Positive	43	34	71 400
	Can not say	10	17	35 700
	Negative	46	49	102 900

Attitude towards advertising: Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.)	Positive	56	51	107 100
	Can not say	3	2	4 200
	Negative	40	47	98 700

Attitude towards advertising: Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.)	Positive	41	31	65 100
	Can not say	6	10	21 000
	Negative	53	58	121 800

Attitude towards advertising: Home delivered advertisements and catalogues	Positive	69	76	159 600
	Can not say	4	3	6 300
	Negative	28	21	44 100

Attitude towards advertising: Out-of-home advertising	Positive	66	57	119 700
	Can not say	6	10	21 000
	Negative	29	33	69 300

Kotiliesi magazine's reader profile / Source NRS 2023

Reading device and advertising effect		All 15+ %	Kotiliesi Readers %	Kotiliesi Amount of readers
I relax and get inspired by magazines	Agree	77	84	176 400
	Disagree	15	12	25 200
	Can not say	7	4	8 400

I experience pampering moments with magazines	Agree	50	61	128 100
	Disagree	39	29	60 900
	Can not say	10	10	21 000

A professional magazine keeps me up to date on professional matters	Agree	70	69	144 900
	Disagree	17	14	29 400
	Can not say	12	16	33 600

The industry specialty magazine provides information on my hobbies and interests	Agree	81	83	174 300
	Disagree	10	9	18 900
	Can not say	9	8	16 800

Finnish magazines offer reliable comparisons and tests	Agree	68	70	147 000
	Disagree	18	16	33 600
	Can not say	14	14	29 400

Finnish magazines offer reliable product recommendations	Agree	64	65	136 500
	Disagree	21	22	46 200
	Can not say	15	13	27 300

Finnish magazines are of high quality	Agree	81	88	184 800
	Disagree	12	7	14 700
	Can not say	7	5	10 500

I follow important magazines on social media	Agree	32	32	67 200
	Disagree	60	59	123 900
	Can not say	8	10	21 000

I read important magazines from cover to cover	Agree	52	63	132 300
	Disagree	43	33	69 300
	Can not say	5	4	8 400

Ads are part of the content of the magazine	Agree	64	64	134 400
	Disagree	31	32	67 200
	Can not say	5	4	8 400

Ads in magazines make new things familiar	Agree	67	72	151 200
	Disagree	28	24	50 400
	Can not say	6	4	8 400

I have applied for additional information about the journal advertised product, eg. Online	Agree	52	48	100 800
	Disagree	42	47	98 700
	Can not say	6	5	10 500

I have purchased products based on the ad in magazine	Agree	46	47	98 700
	Disagree	49	48	100 800
	Can not say	6	4	8 400

I'm trying out tips or guidelines (like recipes) in magazine ads	Agree	60	68	142 800
	Disagree	35	28	58 800
	Can not say	4	4	8 400

I'm experimenting with product samples in magazines (like food or cosmetics)	Agree	39	51	107 100
	Disagree	55	44	92 400
	Can not say	6	5	10 500

I rely on product recommendations from bloggers and tubers	Agree	21	13	27 300
	Disagree	66	70	147 000
	Can not say	14	17	35 700

Kotiliesi magazine's reader profile / Source NRS 2023

Use of information sources during the purchase process		All 15+ %	Kotiliesi Readers %	Kotiliesi Amount of readers
Searching ideas and tips
Information sources, cars and car purchase	Print magazines	11	14	29 400
	Newspapers	14	24	50 400
	Magazine websites	7	5	10 500
	Newspaper websites	7	6	12 600
	Blogs	2	1	2 100
	Social media	12	7	14 700
	Other websites	42	32	67 200
	Television	10	9	18 900
	Radio	1	1	2 100
	Direct mail	10	15	31 500
	None of the above	40	42	88 200

Information sources, consumer electronics and information technology	Print magazines	15	20	42 000
	Newspapers	19	31	65 100
	Magazine websites	10	8	16 800
	Newspaper websites	9	9	18 900
	Blogs	5	2	4 200
	Social media	23	14	29 400
	Other websites	50	36	75 600
	Television	17	17	35 700
	Radio	3	2	4 200
	Direct mail	36	47	98 700
	None of the above	16	17	35 700

Information sources, beauty care and cosmetics	Print magazines	18	34	71 400
	Newspapers	8	15	31 500
	Magazine websites	9	11	23 100
	Newspaper websites	5	5	10 500
	Blogs	8	5	10 500
	Social media	25	21	44 100
	Other websites	16	15	31 500
	Television	12	17	35 700
	Radio	2	1	2 100
	Direct mail	16	28	58 800
	None of the above	47	33	69 300

Information sources, travel	Print magazines	17	24	50 400
	Newspapers	15	27	56 700
	Magazine websites	10	9	18 900
	Newspaper websites	9	7	14 700
	Blogs	10	7	14 700
	Social media	31	24	50 400
	Other websites	48	42	88 200
	Television	16	18	37 800
	Radio	3	2	4 200
	Direct mail	10	17	35 700
	None of the above	29	26	54 600

Information sources, style and fashion	Print magazines	24	43	90 300
	Newspapers	14	25	52 500
	Magazine websites	12	14	29 400
	Newspaper websites	7	7	14 700
	Blogs	9	6	12 600
	Social media	32	24	50 400
	Other websites	34	30	63 000
	Television	17	18	37 800
	Radio	1	1	2 100
	Direct mail	25	35	73 500
	None of the above	30	19	39 900

Information sources, building and renovating	Print magazines	20	29	60 900
	Newspapers	16	28	58 800
	Magazine websites	9	9	18 900
	Newspaper websites	7	7	14 700
	Blogs	6	3	6 300
	Social media	20	15	31 500
	Other websites	33	26	54 600
	Television	18	18	37 800
	Radio	2	1	2 100
	Direct mail	28	37	77 700
	None of the above	32	30	63 000

Information sources, food, cooking and baking	Print magazines	37	54	113 400
	Newspapers	28	42	88 200
	Magazine websites	20	18	37 800
	Newspaper websites	17	15	31 500
	Blogs	14	10	21 000
	Social media	38	27	56 700
	Other websites	34	26	54 600
	Television	28	28	58 800
	Radio	6	4	8 400
	Direct mail	26	37	77 700
	None of the above	13	9	18 900

Information sources, eyeglasses, contact lenses or sunglasses	Print magazines	7	13	27 300
	Newspapers	12	23	48 300
	Magazine websites	3	4	8 400
	Newspaper websites	5	6	12 600
	Blogs	1	1	2 100
	Social media	10	9	18 900
	Other websites	24	20	42 000
	Television	11	13	27 300
	Radio	2	1	2 100
	Direct mail	17	26	54 600
	None of the above	52	45	94 500

Information sources, decorating and furniture purchases	Print magazines	24	37	77 700
	Newspapers	16	24	50 400
	Magazine websites	11	12	25 200
	Newspaper websites	7	6	12 600
	Blogs	8	5	10 500
	Social media	26	19	39 900
	Other websites	31	25	52 500
	Television	18	19	39 900
	Radio	1	1	2 100
	Direct mail	30	41	86 100
	None of the above	27	21	44 100

Information sources, saving and investing	Print magazines	9	10	21 000
	Newspapers	10	17	35 700
	Magazine websites	6	5	10 500
	Newspaper websites	9	7	14 700
	Blogs	6	3	6 300
	Social media	16	10	21 000
	Other websites	30	20	42 000
	Television	6	7	14 700
	Radio	3	2	4 200
	Direct mail	3	6	12 600
	None of the above	49	53	111 300

Information sources, health and wellbeing products / services	Print magazines	14	24	50 400
	Newspapers	15	25	52 500
	Magazine websites	7	8	16 800
	Newspaper websites	6	7	14 700
	Blogs	5	4	8 400
	Social media	21	19	39 900
	Other websites	37	32	67 200
	Television	12	15	31 500
	Radio	2	3	6 300
	Direct mail	17	25	52 500
	None of the above	38	30	63 000

Information sources, purchase of sportswear, -footwear or -equipment	Print magazines	12	19	39 900
	Newspapers	19	32	67 200
	Magazine websites	7	8	16 800
	Newspaper websites	8	9	18 900
	Blogs	5	3	6 300
	Social media	22	17	35 700
	Other websites	41	32	67 200
	Television	13	14	29 400
	Radio	1	1	2 100
	Direct mail	31	40	84 000
	None of the above	29	25	52 500

Kotiliesi magazine's reader profile / Source NRS 2023

Buyer profile		All 15+ %	Kotiliesi Readers %	Kotiliesi Amount of readers
PUUTTUU	Cars, motor vehicles	26	13	27 300
	Well-being and health	53	70	147 000
	Charity work	14	21	44 100
	Self development	32	29	60 900
	PUUTTUU	15	18	37 800
	PUUTTUU	17	9	18 900
	PUUTTUU	16	22	46 200
	PUUTTUU	27	44	92 400
	PUUTTUU	55	61	128 100
	PUUTTUU	34	36	75 600
	PUUTTUU	32	48	100 800
	PUUTTUU	26	43	90 300
	PUUTTUU	53	61	128 100
	PUUTTUU	10	5	10 500
	PUUTTUU	22	36	75 600
	PUUTTUU	35	34	71 400
	PUUTTUU	30	31	65 100
	PUUTTUU	56	67	140 700
	PUUTTUU	16	4	8 400
	PUUTTUU	40	40	84 000
	PUUTTUU	33	51	107 100
	PUUTTUU	39	30	63 000
	PUUTTUU	40	42	88 200
	PUUTTUU	40	57	119 700
	PUUTTUU	23	15	31 500
	PUUTTUU	31	46	96 600
	PUUTTUU	36	31	65 100
	PUUTTUU	36	33	69 300
	PUUTTUU	46	38	79 800
	PUUTTUU	11	5	10 500
	PUUTTUU	23	7	14 700
	PUUTTUU	33	34	71 400
	PUUTTUU	0	0	0
Purchases made and planned
Purchases in the last 12 months	Furniture and furnishings	42	37	77 700
	Repair and construction products	40	38	79 800
	Domestic appliances	39	42	88 200
	Electronics or IT products	50	39	81 900
	Cars	18	13	27 300
	Clothing and footwear	82	84	176 400
	Eyeglasses, contact lenses or sunglasses	35	37	77 700
	Sports clothing, footwear or equipment	60	54	113 400
	Saving or investing products or services	26	21	44 100
	Cosmetics and beauty products	45	58	121 800
	Mobile phones	31	27	56 700
	Travels	37	35	73 500
	Products and services for health and well-being	58	65	136 500
	None of the above	2	2	4 200

Intentions to purchase within 12 months	Furniture and furnishings	29	23	48 300
	Repair and construction products	36	32	67 200
	Domestic appliances	20	20	42 000
	Electronics or IT products	28	16	33 600
	Cars	14	9	18 900
	Clothing and footwear	65	62	130 200
	Eyeglasses, contact lenses or sunglasses	27	34	71 400
	Sports clothing, footwear or equipment	43	35	73 500
	Saving or investing products or services	22	16	33 600
	Cosmetics and beauty products	36	44	92 400
	Mobile phones	16	14	29 400
	Travels	41	38	79 800
	Products and services for health and well-being	46	54	113 400
	None of the above	7	6	12 600

Planned acquisitions in the househould over the next 2 years	Building a house	3	1	2 100
	Buying an apartment	11	7	14 700
	Home renovation	29	27	56 700
	Buying a car	25	16	33 600
	Buying a boat	3	2	4 200
	None of these	50	59	123 900

Will consider switching over the next 12 months	Bank	7	6	12 600
	Insurance company	10	5	10 500
	electric company	18	14	29 400
	Internet Connection	8	6	12 600
	Phone-subscription	12	9	18 900
	None of the above	47	54	113 400
	Can not say	19	21	44 100

Use of extra money	Magazines, books, movies	17	19	39 900
	Eating, drinking, partying in a restaurant	32	25	52 500
	Exercises and sports equipment	26	18	37 800
	Cultural events (eg. concerts, theater, festivals)	33	43	90 300
	Renovation, interior design	25	26	54 600
	Health services and personal well-being	21	31	65 100
	Travel	40	44	92 400
	Consumer electronics and IT equipment, mobile phones	16	5	10 500
	Clothes, shoes and bags	23	20	42 000
	Home services (cleaning and other housekeeping services)	6	11	23 100
	Car, boat, motorcycle	13	6	12 600
	Cosmetics and beauty care	10	11	23 100
	Saving, investing	46	40	84 000
	Other	8	8	16 800
	There is no extra money left after mandatory expenses	8	8	16 800
	Can not say	3	3	6 300
Planning on buying/doing in the next 12 months

Kotiliesi magazine's reader profile / Source NRS 2023

Kotiliesi

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Readers: 210 000 / KMT 2023 Download magazine graphs (PDF)

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