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Kotivinkki

Kotivinkki (“Home Tip”) is a magazine for home lovers that is packed with inspiration and the joy of home life. The magazine’s readers are those who make everyday purchasing decisions: they decide what to buy from food shops and how they want their home to look. The magazine’s themes are interior design, cooking, baking, DIY ideas, relationships and psychological wellbeing. Kotivinkki also covers health, travel and fashion in special theme issues several times a year. Readers are very engaged with the magazine through its “Meilläkotona.fi” website, active Facebook group and inspiring Instagram account. Kotivinkki’s newsletter is published once a week and has approximately 86,000 subscribers.
Kotivinkki website: https://www.meillakotona.fi/lehdet/kotivinkki

Magazine's website: http://www.meillakotona.fi/lehdet/kotivinkki Follow us :

Advertisement sales

Advertisement sales A-lehdet Oy
Phone 09 75 961
Email yritysasiakkaat@a-lehdet.fi
Contact person Mediamyynti A-lehdet
yritysasiakkaat@a-lehdet.fi
Www https://www.a-lehdet.fi/artikkelit/mainosta-kotivinkki-lehdessa

Contact info

Publisher A-lehdet Oy
Visiting address Risto Rytin tie 33
Helsinki
Phone 09 759 61
Päätoimittaja Tytti Kontula
Toimituspäällikkö Hanna-Mari Arosilta
AD Sari Vahe

Circulation or copies

Issues per year 24

Readership

Readership 162 000
Total reach 0
How many times read 2.1
Minutes of reading 57 min
Sources KMT 2023

Online audience

Magazine's website http://www.meillakotona.fi

Average weekly reach Source: FIAM

February 2024
393 700
-5.06 %
January 2024
414 683
-24.16 %
December 2023
546 763
33.6 %
November 2023
409 250
8.79 %
October 2023
376 187
-4.45 %
September 2023
393 720
1.46 %
August 2023
388 064
1.56 %
July 2023
382 115
4.11 %
June 2023
367 038
3.02 %
May 2023
356 267
7.69 %
April 2023
330 838
8.27 %
March 2023
305 570
12.11 %

Average weekly pageviews Source: FIAM

February 2024
1 171 892
-5.65 %
January 2024
1 242 040
-31.67 %
December 2023
1 817 649
38.83 %
November 2023
1 309 307
9.26 %
August 2023
1 198 391
3.95 %
July 2023
1 152 858
5.66 %
June 2023
1 091 148
-5.48 %
May 2023
1 154 382
10.03 %
April 2023
1 049 138
10.01 %
March 2023
953 684
13.09 %
February 2023
843 271
-8.17 %
January 2023
918 284
-11.8 %

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 03.01.2024 08.12.2023 Theme: Nice things on a small budget. Affordable everyday food. Different types of teas. Balance your household finances.  
2 17.01.2024 21.12.2023 Theme: Organised life. Best storage solutions. Cleaning and tidying up at home. Easy home cooking.  
3 31.01.2024 09.01.2024 Theme: Big baking special for winter: a confectioner’s delicacies. Beloved pets. Plant-based dairy products.  
4 14.02.2024 23.01.2024 Theme: A green home! Green decor trends. Tasty vegetarian foods. Outdoor activities for the whole family.   
5 28.02.2024 06.02.2024 Theme: Spring home decoration trends: furniture, colours, surface materials and textiles. Everything about coffee. Best pasta dishes. 
6 13.03.2024 20.02.2024 Theme: Big Easter gourmet special: food, wine, baking, decorations and table setting tips. Planting season begins.  
7 27.03.2024 05.03.2024 Theme: Book extra: spring's most interesting book and audio book tips. Gluten-free baking. Managing household laundry. 
8 10.04.2024 15.03.2024 Theme: A clean home! Best tips and products for cleaning. Quick and easy everyday meals. Handicrafts extra.  
9 24.04.2024 02.04.2024 Theme: Garden season is here! Fix up your balcony or patio: furniture and textiles. Window cleaning. Food and drinks for May Day. 
10 08.05.2024 16.04.2024 Theme: Spring festivities. Cakes, delicious food and bubbly drinks. Table settings and decorations. Jewellery.  
11 22.05.2024 26.04.2024 Theme: Let's go to the countryside! Easy meals for rural kitchens. Small surface renovations. Cleaning the summer house and sauna.  
12 05.06.2024 14.05.2024 Theme: Big food special for summer: barbecue season is here! Bubbling sauna beverages and novelty ice creams. Get your garden to flourish.  
13 19.06.2024 28.05.2024 Theme: Best holiday ideas: staycations, summer books, holiday cosmetics. Biodegradable detergents. Fish and vegetables for the Midsummer.  
14 03.07.2024 10.06.2024 Theme: Big baking special for summer. Baking with berries. New ideas for home: 2024 home decor and renovation trends.
15 17.07.2024 25.06.2024 Theme: Harvest time! Enjoy domestically produced vegetables and mushrooms. Ecological cleaning.  
16 31.07.2024 09.07.2024 Theme: Baking with summer harvest. Wonderful autumn yards and gardens: lighting, autumn plantings, and cosy patios and balconies.  
17 14.08.2024 23.07.2024 Theme: Big home decoration special: home decoration trends and latest products. Gluten-free baking.  
18 28.08.2024 06.08.2024 Theme: Making life easier: all about daily cooking! Quick and easy everyday meals. Organise your hallway and cabinets: new storage ideas.   
19 18.09.2024 27.08.2024 Theme: SPECIAL: the big DIY extra. An inspiring magazine full of DIY ideas for the indoors. 
20 02.10.2024 10.09.2024 Theme: Big book special for autumn: favourite books and best audio books. Best pies with store-bought pastry. Green plants.  
21 16.10.2024 24.09.2024 Theme: Italian evening on a plate: pizza, pasta and red wine. Let’s bake gingerbread! Home entertainment: TV, films and streaming services.
22 06.11.2024 15.10.2024 Theme: Best Christmas presents. Delicacies for gourmands. Glögg, cheese and salty quiches.  
23 20.11.2024 29.10.2024 Theme: Christmas baking extra: Best cakes and buns for Christmas. Delightful Christmas decoration ideas. Tips for quick cleaning.  
24 04.12.2024 12.11.2024 Theme: Big Christmas special! A Christmas Eve menu, table setting, decorations and drinks. The most beautiful Christmas flowers. 

Advertisement rates

2/1

Position: Not specified

Size including margin: 460x297 mm

4-colour price 11470 €

2/1

Position: First spread

Size including margin: 460x297 mm

4-colour price 12509 €

1/1

Position: Not specified

Size including margin: 230x297 mm

4-colour price 6479 €

1/1

Position: 2. Cover

Size including margin: 230x297 mm

4-colour price 7127 €

1/1

Position: 3. Cover

Size including margin: 230x297 mm

4-colour price 7127 €

1/1 tk

Position: Back cover

Size including margin: 230 x 267 mm

4-colour price 7127 €

1/2

Position: Not specified

Size including margin: 112x297 mm

4-colour price 4540 €

1/2

Position: Not specified

Size including margin: 230x146 mm

4-colour price 4540 €

1/3

Position: Not specified

Size including margin: 77x297 mm

4-colour price 3948 €

1/3

Position: Not specified

Size including margin: 230x99 mm

4-colour price 3948 €

1/4

Position: Not specified

Size including margin: 60x297 mm

4-colour price 3408 €

1/4

Position: Not specified

Size including margin: 230x74 mm

4-colour price 3408 €

1/4

Position: Not specified

Size including margin: 112x146 mm

4-colour price 3408 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm 230 x 297 mm
Printing area mm 230 x 297 mm
Bleed mm 5 mm
Printing process Offset
Binding Adhesive binding

Printing house

Printer PunaMusta Oy , Tampere

 

Technical info / material

Ad material delivery
Technical data

Readers: 162 000 / KMT 2023 Download magazine graphs (PDF)

Reader profile All 15+ % Kotivinkki
Readers %
Kotivinkki
Amount of readers
Readership (KMT 2023) 162 000
Total reach 0
SexWomen5189144 180
Men491117 820
Native languageFinnish9598158 760
Swedish523 240
Age15-24 y1346 480
25-34 y1469 720
35-44 y141016 200
45-54 y141625 920
55-64 y162134 020
65+ y294369 660
Gender + ageFemale 15-29 years1069 720
Female 30-49 years141930 780
Female 50+ years2864103 680
Male 15-29 years1011 620
Male 30-49 years1423 240
Male 50+ years24812 960
Household positionLives at home with parents723 240
Lives alone282540 500
Lives with spouse374572 900
Lives with spouse and children242235 640
Single parent234 860
Other323 240
Grandchildren under 18 years of ageYes213251 840
No384877 760
No answer (under 45 year olds)412032 400
ProfessionTop Management434 860
white-collar worker, higher-level161321 060
White-collar worker121524 300
Worker1058 100
Farmer111 620
Other entrepreneur334 860
Pensioner314572 900
Student, pupil1146 480
Homewife, home dad000
Unemployed223 240
Other646 480
No answer334 860
EducationElementary school569 720
Secondary school7711 340
Vocational283150 220
High school141321 060
University of Applied Sciences191930 780
University272134 020
Something else234 860
Size of the household1 pers282540 500
2 pers384776 140
3 pers141219 440
4 pers121117 820
5+ pers769 720
Household income (gross)Below 20 000 € /y111016 200
20 000 - 35 000 € /y192337 260
35 001 - 50 000 € /y202134 020
50 001 - 85 000 € /y222134 020
85 001 - 100 000 € /y769 720
Over 100 000 € /y9812 960
Don't want to tell5711 340
Can't say / No answer746 480
Decision-maker in grocery purchasesYes9396155 520
Don't know746 480
Can not say100
HousingApartment322438 880
Row house or semi-detached house151625 920
Detached house475284 240
Farm4711 340
Something else111 620
Can not say000
Ownership of housingOwner-occupied residence7683134 460
Rented residence201321 060
Right of residence apartment234 860
Something else100
Can not say100
Cottage or holiday home in regular useYes404674 520
No595385 860
Can not say111 620
Using AdBlocker or similar applicationYes19711 340
No7685137 700
Can not say5711 340
Number of cars in householdOne car454776 140
Two cars323455 080
Three or more cars10812 960
No car141117 820
PUUTTUUPUUTTUU222337 260
PUUTTUU6763102 060
PUUTTUU423 240
PUUTTUU8812 960
PUUTTUU223 240
PUUTTUU8914 580
PUUTTUU5812 960
Advertising ban at the door / mailboxYes241524 300
No7684136 080
Can not say100
lifecycleIn paid job, entrepreneur, freelancer, farmer524674 520
Temporarily absent (= time off from work, care or study, maternity leave)111 620
Retired314572 900
Unemployed / laid off223 240
Schoolboy or student1146 480
Housewife or father000
In the military or performing civilian service000
Other111 620
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes252235 640
No252235 640
Can't say / No answer505690 720
Health services used in the householdPublic health services8589144 180
Employer - funded health care services494166 420
Private, self-funded healthcare services394674 520
Private health insurance services221930 780
No health care100
Can not say100
Type of municipality (7 class)Greater Helsinki191321 060
Turku or Tampere8711 340
Oulu434 860
70 000 - 150 000 inhabitants town131524 300
Urban municipality272946 980
Conurbation161625 920
Countryside131727 540
Pets in householdCat171727 540
Dog262743 740
Some other pet558 100
No pets595893 960
Family with kidsYes322743 740
No6873118 260
Use of glasses or contact lensesYes6780129 600
No332032 400
How often different content is read
The frequency of reading: Print magazinesDaily152540 500
5-6 days a week4711 340
1-4 days a week263963 180
Monthly242134 020
Rarely23812 960
Never700
Can not say100
The frequency of reading: Magazine content in digital formatDaily211930 780
5-6 days a week546 480
1-4 days a week191829 160
Monthly151625 920
Rarely242743 740
Never141625 920
Can not say111 620
The frequency of reading: Print newspapers or afternoon papersDaily304572 900
5-6 days a week458 100
1-4 days a week232845 360
Monthly13914 580
Rarely211117 820
Never723 240
Can not say100
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily545182 620
5-6 days a week9812 960
1-4 days a week161422 680
Monthly669 720
Rarely91422 680
Never6711 340
Can not say000
The frequency of reading: Free and free delivery newspapersDaily5711 340
5-6 days a week4711 340
1-4 days a week445284 240
Monthly171625 920
Rarely201422 680
Never946 480
Can not say100
The frequency of watching: Free online TV servicesDaily151829 160
5-6 days a week91117 820
1-4 days a week302845 360
Monthly232032 400
Rarely151321 060
Never71016 200
Can not say100
The frequency of watching: Pay TV and streaming servicesDaily161321 060
5-6 days a week10711 340
1-4 days a week221829 160
Monthly10812 960
Rarely111117 820
Never314268 040
Can not say011 620
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily455995 580
5-6 days a week9914 580
1-4 days a week191625 920
Monthly11812 960
Rarely1258 100
Never323 240
Can not say011 620
The frequency of watching: Programs of commercial TV channelsDaily354369 660
5-6 days a week121219 440
1-4 days a week222032 400
Monthly11812 960
Rarely12711 340
Never7914 580
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily222845 360
5-6 days a week7812 960
1-4 days a week161625 920
Monthly131219 440
Rarely262337 260
Never161219 440
Can not say111 620
The frequency of listening: Programs of commercial radio channelsDaily161727 540
5-6 days a week10812 960
1-4 days a week211829 160
Monthly141321 060
Rarely212235 640
Never162032 400
Can not say100
The frequency of listening: PodcastsDaily423 240
5-6 days a week334 860
1-4 days a week958 100
Monthly131117 820
Rarely283048 600
Never414572 900
Can not say246 480
User frequency and following: Social mediaDaily575792 340
5-6 days a week7812 960
1-4 days a week8812 960
Monthly323 240
Rarely646 480
Never192235 640
Can not say000
User frequency and following: Bloggers, YouTubers, or social media influencersDaily13914 580
5-6 days a week534 860
1-4 days a week11812 960
Monthly8812 960
Rarely222540 500
Never404877 760
Can not say111 620
User frequency: Instant messaging Daily6866106 920
5-6 days a week9914 580
1-4 days a week10914 580
Monthly334 860
Rarely323 240
Never81117 820
Can not say000
A paid Finnish newspaper is subscribed to my household (print or digital)Yes5869111 780
No413048 600
Can not say111 620
I tend to buy tabloidsYes81321 060
No9085137 700
Can not say223 240
A paid Finnish magazine is subscribed to my household (print or digital)Yes465893 960
No524268 040
Can not say211 620
I tend to buy single copy magazinesYes172540 500
No8173118 260
Can not say223 240
PUUTTUUPUUTTUU132032 400
PUUTTUU5711 340
PUUTTUU7812 960
PUUTTUU151219 440
PUUTTUU869 720
PUUTTUU723 240
PUUTTUU1069 720
PUUTTUU6812 960
PUUTTUU9914 580
PUUTTUU9914 580
PUUTTUU4812 960
PUUTTUU5711 340
PUUTTUU131727 540
PUUTTUU81422 680
PUUTTUU131219 440
PUUTTUU71321 060
PUUTTUU858 100
PUUTTUU334 860
PUUTTUU565589 100
KULUTUSVÄITTÄMÄT
PUUTTUUPUUTTUU586198 820
PUUTTUU403759 940
PUUTTUU223 240
PUUTTUUPUUTTUU8792149 040
PUUTTUU11711 340
PUUTTUU111 620
PUUTTUUPUUTTUU7379127 980
PUUTTUU251829 160
PUUTTUU223 240
PUUTTUUPUUTTUU8182132 840
PUUTTUU181625 920
PUUTTUU211 620
PUUTTUUPUUTTUU575589 100
PUUTTUU414369 660
PUUTTUU123 240
PUUTTUUPUUTTUU302845 360
PUUTTUU6363102 060
PUUTTUU7914 580
PUUTTUUPUUTTUU8490145 800
PUUTTUU15914 580
PUUTTUU111 620
PUUTTUUPUUTTUU413963 180
PUUTTUU575893 960
PUUTTUU234 860
PUUTTUUPUUTTUU8692149 040
PUUTTUU14812 960
PUUTTUU111 620
PUUTTUUPUUTTUU303048 600
PUUTTUU6565105 300
PUUTTUU558 100
PUUTTUUPUUTTUU394166 420
PUUTTUU605893 960
PUUTTUU111 620
PUUTTUUPUUTTUU6775121 500
PUUTTUU302134 020
PUUTTUU346 480
PUUTTUUPUUTTUU6778126 360
PUUTTUU312032 400
PUUTTUU334 860
PUUTTUUPUUTTUU6768110 160
PUUTTUU302845 360
PUUTTUU246 480

Kotivinkki magazine's reader profile / Source NRS 2023

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.