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Maalla

REAL LIFE Maalla magazine is the biggest and most popular country living magazine in Finland. Maalla appreciates the traditional way of life and spending free time in nature. Do you dream of a second home with a leafy garden or are you planning on buying an old house and fixing it up? Maalla magazine will give you the best ingredients for your dreams and for making them come true. Interior design, home and gardening articles are accompanied with articles about food, stories about people's lives, craft skills and old things. Each issue includes wonderful country romance without forgetting today's challenges in living in the country side. - Erja Salovaara, Editor in Chief

Magazine's website: http://otavamedia.fi/tuotteet/maalla/ Follow us :

Advertisement sales

Advertisement sales Otavamedia Oy
Phone 09 15 661
Fax 09 156 6212
Contact person Krista Pohjoisaho
050 3461574
krista.pohjoisaho@otava.fi
Www https://yrityksille.otavamedia.fi/

Contact info

Publisher Otavamedia Oy
Visiting address Maistraatinportti 1
00240 Helsinki
Phone 09 15 661
Magazine's email maalla@otavamedia.fi

Circulation or copies

Issues per year 11

Readership

Readership 95 000
How many times read 2,8
Minutes of reading 57 min
Page contacts 158 000 Contacts
Sources KMT s2017/k2018

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 09.01.2019 14.12.2018 18.12.2018 Thema: Sisämaalausopas. Maalaishenkiset tapetit. Inspiroidu uutuuksista: päivitä koti pikkurahalla.
2 13.02.2019 18.01.2019 25.01.2019 Thema: Maalaiskodin kylpyhuone. Makuuhuoneen päivitys. Sisusta huonekasveilla.
3 13.03.2019 15.02.2019 22.02.2019 Thema: Suuri puutarhanumero: uudet ideat kesäpihaan.
4 10.04.2019 15.03.2019 22.03.2019 Thema: Järjestetään rennot pihatalkoot: reseptejä, kattausta, tunnelmaa. Päivitä ja hoida ulkokalusteet.
5 15.05.2019 18.04.2019 26.04.2019 Thema: Terassi viihtyisäksi: kunnosta ja sisusta. Toimiva kesäkeittiö.
6 12.06.2019 17.05.2019 24.05.2019 Thema: Sauno ja kylve. Ihanat kesätekstiilit. Mökkituliaiset.
7 10.07.2019 14.06.2019 21.06.2019 Thema: Kesäpöytä koreaksi: astiat ja kattaus.
8 14.08.2019 19.07.2019 26.07.2019 Thema: Perinnerakentaminen: tarvikkeet, työkalut ja ostopaikat.
9 11.09.2019 16.08.2019 23.08.2019 Thema: Hurmaava maalaiskeittiö ja tyyliin sopivat kodinkoneet.
10 09.10.2019 13.09.2019 20.09.2019 Thema: Toimiva sisävalaistus ja uudet tulisijat ja sisustustakat.
11 06.11.2019 11.10.2019 18.10.2019 Thema: Joulu Maalla: kattaus, koristelu ja ihanat lahjat.

Advertisement rates

2/1

Position: Not specified

Size including margin: 460x297 mm

4-colour price 8315 €

Erikoishinnat: no 4

2/1

Position: 1. Spread

Size including margin: 460x297 mm

4-colour price 9150 €

2/1

Position: 2. Spread

Size including margin: 460x297 mm

4-colour price 9150 €

1 1/2

Position: Not specified

Size including margin: 343 x 297 mm

4-colour price 7170 €

1/1

Position: Not specified

Size including margin: 230 x 297 mm

4-colour price 4620 €

1/1

Position: 2. Cover

Size including margin: 230 x 297 mm

4-colour price 5090 €

1/1

Position: 3. Cover

Size including margin: 230 x 297 mm

4-colour price 5090 €

1/1

Position: Back cover

Size including margin: 230 x 297 mm

4-colour price 5090 €

1/4

Position: Not specified

Size including margin: 61x297 mm

4-colour price 2310 €

1/4

Position: Not specified

Size including margin: 230 x 70 mm

4-colour price 2310 €

1/4

Position: Not specified

Size including margin: 111 x 146 mm

4-colour price 2310 €

Info about inserts

Technical data

Size mm 230 x 297 mm
Printing area mm 230 x 297 mm
Bleed mm 5 mm
Printing process Offset
Binding Adhesive binding

Printing house

Printer Hansaprint Oy , Turku

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data ads.aikakausmedia.fi -> ADS Tekniset tiedot, puh. 040-574 7795

Readers: 95 000 / NRS a2017/s2018 Download magazine graphs (PDF)

Reader profile All 12+ % Maalla
Readers %
Maalla
Amount of readers
SexWomen518277 900
Men491817 100
Age12-17 y721 900
18-24 y921 900
25-34 y1487 600
35-44 y14109 500
45-64 y304643 700
65+ y263331 350
ProfessionTop Management343 800
white-collar worker, higher-level131413 300
White-collar worker141817 100
Worker1298 550
Farmer11950
Other entrepreneur454 750
Pensioner304038 000
Student, pupil1332 850
Homewife, home dad01950
Unemployed421 900
EducationElementary school732 850
Secondary school414845 600
High school965 700
University384239 900
Native languageFinnish959893 100
Swedish521 900
Decision-maker in grocery purchasesThe respondent405754 150
The respondent and the rest of the family443937 050
An other person in the family1654 750
Size of the household1 pers252220 900
2 pers374946 550
3 pers151211 400
4 pers141110 450
5+ pers965 700
Household income (gross)Below 35 000 € /y262220 900
35 001 - 75 000 € /y414138 950
75 001 - 100 000 € /y111817 100
Over 100 000 € /y698 550
Type of MunicipalityGreater Helsinki191716 150
Turku or Tampere865 700
Oulu41950
70 000 - 150 000 inhabitants town1398 550
Urban municipality273129 450
Conurbation162019 000
Countryside141615 200
HousingApartment313028 500
Row house or semi-detached house171413 300
Detached house454744 650
Farm598 550
Something else11950
Can not answer100
Ownership of housingOwner-occupied residence758580 750
Rented residence201312 350
Right of residence apartment221 900
Something else100
Can not answer11950
Number of cars in householdOne car455148 450
Two cars323129 450
Three or more cars10109 500
No car1387 600
Can not answer100
Car was bought new or usedNew283836 100
Used646157 950
Can not answer11950
Actively used bonus cardK-Plussa769085 500
S-etukortti799085 500
PINS665 700
Stockmann132019 000
None of these932 850
Can not answer200
Pets in householdCat171918 050
Dog262422 800
Some other pet665 700
No pets606157 950
Paying for print and digital newspaper or magazine subscription
Print newspaper subscription: only print newspaper is included in the subscriptionI pay myself284038 000
Someone else in household pays182523 750
Someone else pays (friend, employer etc.)321 900
I don't have paid subscription at the moment513331 350
Can not answer221 900
Digital newspaper subscription: only digital newspaper is included in the subscriptionI pay myself7109 500
Someone else in household pays676 650
Someone else pays (friend, employer etc.)31950
I don't have paid subscription at the moment817874 100
Can not answer343 800
Multisubscription: A print newspaper and its digital contentI pay myself162119 950
Someone else in household pays91211 400
Someone else pays (friend, employer etc.)221 900
I don't have paid subscription at the moment706662 700
Can not answer321 900
Print magazine subscription: only print magazine is included in the subscriptionI pay myself376359 850
Someone else in household pays181817 100
Someone else pays (friend, employer etc.)4109 500
I don't have paid subscription at the moment422119 950
Can not answer221 900
Digital magazine subscription: only digital magazine is included in the subscriptionI pay myself254 750
Someone else in household pays21950
Someone else pays (friend, employer etc.)11950
I don't have paid subscription at the moment908984 550
Can not answer443 800
Print and digital magazine subscription: both print and digital magazine are included in the subscriptionI pay myself102119 950
Someone else in household pays354 750
Someone else pays (friend, employer etc.)11950
I don't have paid subscription at the moment827268 400
Can not answer432 850

Maalla magazine's reader profile / Source NRS a2017/s2018

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.