Extended search By alphabet By topic

Maalla

REAL LIFE Maalla magazine is the biggest and most popular country living magazine in Finland. Maalla appreciates the traditional way of life and spending free time in nature. Do you dream of a second home with a leafy garden or are you planning on buying an old house and fixing it up? Maalla magazine will give you the best ingredients for your dreams and for making them come true. Interior design, home and gardening articles are accompanied with articles about food, stories about people's lives, craft skills and old things. Each issue includes wonderful country romance without forgetting today's challenges in living in the country side. - Erja Salovaara, Editor in Chief

Magazine's website: http://otavamedia.fi/tuotteet/maalla/ Follow us :

Advertisement sales

Advertisement sales Otavamedia Oy
Phone 09 15 661
Fax 09 156 6212
Contact person Krista Pohjoisaho
050 3461574
krista.pohjoisaho@otava.fi
Www https://yrityksille.otavamedia.fi/

Contact info

Publisher Otavamedia Oy
Visiting address Maistraatinportti 1
00240 Helsinki
Phone 09 15 661
Magazine's email maalla@otavamedia.fi

Circulation or copies

Issues per year 11

Readership

Readership 103 000
How many times read 2,8
Minutes of reading 67 min
Page contacts 190 000 Contacts
Sources KMT 2018

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 09.01.2019 14.12.2018 18.12.2018 Thema: Sisämaalausopas. Maalaishenkiset tapetit. Inspiroidu uutuuksista: päivitä koti pikkurahalla.
2 13.02.2019 18.01.2019 25.01.2019 Thema: Maalaiskodin kylpyhuone. Makuuhuoneen päivitys. Sisusta huonekasveilla.
3 13.03.2019 15.02.2019 22.02.2019 Thema: Suuri puutarhanumero: uudet ideat kesäpihaan.
4 10.04.2019 15.03.2019 22.03.2019 Thema: Järjestetään rennot pihatalkoot: reseptejä, kattausta, tunnelmaa. Päivitä ja hoida ulkokalusteet.
5 15.05.2019 18.04.2019 26.04.2019 Thema: Terassi viihtyisäksi: kunnosta ja sisusta. Toimiva kesäkeittiö.
6 12.06.2019 17.05.2019 24.05.2019 Thema: Sauno ja kylve. Ihanat kesätekstiilit. Mökkituliaiset.
7 10.07.2019 14.06.2019 21.06.2019 Thema: Kesäpöytä koreaksi: astiat ja kattaus.
8 14.08.2019 19.07.2019 26.07.2019 Thema: Perinnerakentaminen: tarvikkeet, työkalut ja ostopaikat.
9 11.09.2019 16.08.2019 23.08.2019 Thema: Hurmaava maalaiskeittiö ja tyyliin sopivat kodinkoneet.
10 09.10.2019 13.09.2019 20.09.2019 Thema: Toimiva sisävalaistus ja uudet tulisijat ja sisustustakat.
11 06.11.2019 11.10.2019 18.10.2019 Thema: Joulu Maalla: kattaus, koristelu ja ihanat lahjat.

Advertisement rates

2/1

Position: Not specified

Size including margin: 460x297 mm

4-colour price 8315 €

Erikoishinnat: no 4

2/1

Position: 1. Spread

Size including margin: 460x297 mm

4-colour price 9150 €

2/1

Position: 2. Spread

Size including margin: 460x297 mm

4-colour price 9150 €

1 1/2

Position: Not specified

Size including margin: 343 x 297 mm

4-colour price 7170 €

1/1

Position: Not specified

Size including margin: 230 x 297 mm

4-colour price 4620 €

1/1

Position: 2. Cover

Size including margin: 230 x 297 mm

4-colour price 5090 €

1/1

Position: 3. Cover

Size including margin: 230 x 297 mm

4-colour price 5090 €

1/1

Position: Back cover

Size including margin: 230 x 297 mm

4-colour price 5090 €

1/4

Position: Not specified

Size including margin: 61x297 mm

4-colour price 2310 €

1/4

Position: Not specified

Size including margin: 230 x 70 mm

4-colour price 2310 €

1/4

Position: Not specified

Size including margin: 111 x 146 mm

4-colour price 2310 €

Info about inserts

Technical data

Size mm 230 x 297 mm
Printing area mm 230 x 297 mm
Bleed mm 5 mm
Printing process Offset
Binding Adhesive binding

Printing house

Printer Hansaprint Oy , Turku

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data ads.aikakausmedia.fi -> ADS Tekniset tiedot, puh. 040-574 7795

Readers: 103 000 / NRS 2018 Download magazine graphs (PDF)

Reader profile All 12+ % Maalla
Readers %
Maalla
Amount of readers
SexWomen517880 340
Men492222 660
Age12-17 y722 060
18-24 y922 060
25-34 y1455 150
35-44 y141010 300
45-64 y303940 170
65+ y264243 260
ProfessionTop Management433 090
white-collar worker, higher-level131111 330
White-collar worker141717 510
Worker1288 240
Farmer111 030
Other entrepreneur433 090
Pensioner304748 410
Student, pupil1433 090
Homewife, home dad011 030
Unemployed444 120
EducationElementary school866 180
Secondary school404950 470
High school966 180
University393839 140
Native languageFinnish9598100 940
Swedish522 060
Decision-maker in grocery purchasesThe respondent395253 560
The respondent and the rest of the family454445 320
An other person in the family1555 150
Size of the household1 pers251818 540
2 pers375253 560
3 pers151414 420
4 pers141010 300
5+ pers966 180
Household income (gross)Below 35 000 € /y262626 780
35 001 - 75 000 € /y414243 260
75 001 - 100 000 € /y111313 390
Over 100 000 € /y666 180
Type of MunicipalityGreater Helsinki191414 420
Turku or Tampere844 120
Oulu422 060
70 000 - 150 000 inhabitants town131414 420
Urban municipality273030 900
Conurbation161919 570
Countryside141616 480
HousingApartment322121 630
Row house or semi-detached house161111 330
Detached house455152 530
Farm51414 420
Something else100
Can not answer122 060
Ownership of housingOwner-occupied residence748688 580
Rented residence2099 270
Right of residence apartment211 030
Something else111 030
Can not answer233 090
Number of cars in householdOne car434849 440
Two cars333435 020
Three or more cars101010 300
No car1366 180
Can not answer122 060
Car was bought new or usedNew283232 960
Used636971 070
Can not answer111 030
Actively used bonus cardK-Plussa748991 670
S-etukortti798991 670
PINS433 090
Stockmann111313 390
None of these933 090
Can not answer233 090
Pets in householdCat000
Dog000
Some other pet000
No pets000
Paying for print and digital newspaper or magazine subscription
Print newspaper subscription: only print newspaper is included in the subscriptionI pay myself214041 200
Someone else in household pays152020 600
Someone else pays (friend, employer etc.)322 060
I don't have paid subscription at the moment603839 140
Can not answer222 060
Digital newspaper subscription: only digital newspaper is included in the subscriptionI pay myself71313 390
Someone else in household pays555 150
Someone else pays (friend, employer etc.)211 030
I don't have paid subscription at the moment827981 370
Can not answer422 060
Multisubscription: A print newspaper and its digital contentI pay myself213536 050
Someone else in household pays111212 360
Someone else pays (friend, employer etc.)333 090
I don't have paid subscription at the moment635354 590
Can not answer311 030
Print magazine subscription: only print magazine is included in the subscriptionI pay myself336061 800
Someone else in household pays182222 660
Someone else pays (friend, employer etc.)433 090
I don't have paid subscription at the moment462323 690
Can not answer322 060
Digital magazine subscription: only digital magazine is included in the subscriptionI pay myself266 180
Someone else in household pays211 030
Someone else pays (friend, employer etc.)100
I don't have paid subscription at the moment908789 610
Can not answer566 180
Print and digital magazine subscription: both print and digital magazine are included in the subscriptionI pay myself122626 780
Someone else in household pays455 150
Someone else pays (friend, employer etc.)111 030
I don't have paid subscription at the moment796769 010
Can not answer533 090

Maalla magazine's reader profile / Source NRS 2018

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.