Finnish Magazine Rate Cards

Maalla

Maalla is a romantic countryside lifestyle and interior design magazine that showcases beautiful homes and a rural lifestyle. The reader of Maalla magazine loves decorating, doing things with their hands, and gardening. They are interested in traditional building materials and are hungry for ideas for renovating the home and yard and for utilizing natural materials. Each issue has an inspiring do-it-yourself section that provides instructions for tasty local food, crafts, and tinkering. For those looking for nostalgia, there are lovely collectibles, folk antiques, countryside tourism, and interesting traditional knowledge.

Magazine's website: https://kotiliesi.fi/kategoria/maalla/ Follow us :

Contact info
Media info
Timetable
Advertisement rates
Technical info
NRS Facts

Advertisement sales

Advertisement sales	Otavamedia Oy
Phone	+358 9 15 661
Contact person	Mediamyynti Otavamedia yrityspalvelu@otavamedia.fi
Www	https://yrityksille.otavamedia.fi/

Contact info

Publisher	Otavamedia Oy
Visiting address	Uudenmaankatu 10 00120 Helsinki
Phone	+358 9 15 661
Magazine's email	maalla@otavamedia.fi
Vastaava päätoimittaja	Saija Hakoniemi
Tuottaja	Erja Salovaara

Circulation or copies

Issues per year	11

Readership

Readership	91 000
Total reach	0
How many times read	2.4
Minutes of reading	64 min
Sources	KMT 2023

Online audience

Magazine's website	http://www.kotiliesi.fi

Average weekly reach Source: FIAM

February 2024

604 565

-4.87 %

January 2024

635 484

-17.19 %

December 2023

767 375

27.65 %

November 2023

601 142

11.66 %

October 2023

538 379

4.08 %

September 2023

517 265

-1.88 %

August 2023

527 165

-13.58 %

July 2023

610 005

10.23 %

June 2023

553 401

-7.16 %

May 2023

596 086

-5.96 %

April 2023

633 842

-0.16 %

March 2023

634 879

-8.88 %

Average weekly pageviews Source: FIAM

February 2024

1 618 430

-7.41 %

January 2024

1 747 980

-20.69 %

December 2023

2 204 074

25.78 %

November 2023

1 752 269

16.89 %

August 2023

1 499 084

-21.5 %

July 2023

1 909 568

19.45 %

June 2023

1 598 595

-8.74 %

May 2023

1 751 636

-4.39 %

April 2023

1 832 093

-4.65 %

March 2023

1 921 442

-9.03 %

February 2023

2 112 185

25.04 %

January 2023

1 689 208

-2.37 %

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue	Publishing date	Reservation	Material	Research number	Additional info
1	10.01.2024	14.12.2023	19.12.2023		Theme: Lovely flea market finds for a country home. The best flea markets in Finland. Living room lighting.
2	07.02.2024	16.01.2024	19.01.2024		Theme: New ideas for a country kitchen. Get inspired by green plants. Spring table setting ideas.
3	13.03.2024	20.02.2024	23.02.2024		Theme: Garden dreams: the most interesting plants and planting trends. Ideas for a country home bathroom.
4	10.04.2024	15.03.2024	20.03.2024		Theme: Spring outdoors: greenhouses and gazebos. Easy DIY ideas.
5	08.05.2024	15.04.2024	18.04.2024		Theme: Summer homes: small cottages, villas. Fresh surface materials and textiles. How to rent your cottage and find a suitable rental cottage.
6	05.06.2024	14.05.2024	17.05.2024		Theme: On holiday. Tips for domestic travel. Let’s grill it: introducing barbecues. Tasty food ideas for the barbecue season.
7	10.07.2024	17.06.2024	20.06.2024		Theme: I moved to the country: stories of life changes. Summer kitchens and new ideas for terraces. Should I build a pergola?
8	14.08.2024	23.07.2024	26.07.2024		Theme: Traditional construction: painting, wallpaper, retro and beautiful in authentic country style.
9	11.09.2024	20.08.2024	23.08.2024		Theme: Suitable fireplaces for a country home. Cozy bedroom.
10	09.10.2024	17.09.2024	20.09.2024		Theme: Let’s celebrate Christmas in the countryside: rural Christmas DIY and decoration ideas. Make your own wonderful Christmas gifts.
11	06.11.2024	15.10.2024	18.10.2024		Theme: A special Joulu Maalla Christmas issue full of atmosphere, fragrances and Christmas homes.

Advertisement rates

2/1

Position: Not specified

Size including margin: 460 x 297 mm

4-colour price 8560 €

2/1

Position: 1. Spread

Size including margin: 460 x 297 mm

4-colour price 9420 €

1/1

Position: Not specified

Size including margin: 230 x 297 mm

4-colour price 4760 €

1/1

Position: 2. Cover

Size including margin: 230 x 297 mm

4-colour price 5240 €

1/1

Position: 3. Cover

Size including margin: 230 x 297 mm

4-colour price 5240 €

1/1

Position: Back cover

Size including margin: 230 x 297 mm

4-colour price 5240 €

1/2

Position: Not specified

Size including margin: 111 x 297 mm

4-colour price 3230 €

1/2

Position: Not specified

Size including margin: 230 x 146 mm

4-colour price 3230 €

1/4

Position: Not specified

Size including margin: 61 x 297 mm

4-colour price 2380 €

1/4

Position: Not specified

Size including margin: 230 x 70 mm

4-colour price 2380 €

1/4

Position: Not specified

Size including margin: 111 x 146 mm

4-colour price 2380 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm	230 x 297 mm
Printing area mm	230 x 297 mm
Bleed mm	5 mm
Printing process	Offset
Binding	Adhesive binding

Printing house

Printer	PunaMusta Oy , PunaMusta Oy Forssa

Technical info / material

Ad material delivery	Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.
Technical data	yrityksille.otavamedia.fi/tekniset tiedot ja hinnat

Readers: 91 000 / KMT 2023 Download magazine graphs (PDF)

Reader profile
Attitude towards advertising
Reading habits and advertising effects
Purchase process
Buyer profile

Reader profile		All 15+ %	Maalla Readers %	Maalla Amount of readers
Readership (KMT 2023)	91 000
Total reach	0
Sex	Women	51	81	73 710
Sex	Men	49	19	17 290

Native language	Finnish	95	97	88 270
Native language	Swedish	5	3	2 730

Age	15-24 y	13	3	2 730
	25-34 y	14	4	3 640
	35-44 y	14	9	8 190
	45-54 y	14	12	10 920
	55-64 y	16	23	20 930
	65+ y	29	48	43 680

Gender + age	Female 15-29 years	10	3	2 730
	Female 30-49 years	14	14	12 740
	Female 50+ years	28	64	58 240
	Male 15-29 years	10	1	910
	Male 30-49 years	14	3	2 730
	Male 50+ years	24	14	12 740

Household position	Lives at home with parents	7	2	1 820
	Lives alone	28	24	21 840
	Lives with spouse	37	49	44 590
	Lives with spouse and children	24	20	18 200
	Single parent	2	3	2 730
	Other	3	2	1 820

Grandchildren under 18 years of age	Yes	21	34	30 940
	No	38	49	44 590
	No answer (under 45 year olds)	41	17	15 470

Profession	Top Management	4	4	3 640
	white-collar worker, higher-level	16	10	9 100
	White-collar worker	12	15	13 650
	Worker	10	5	4 550
	Farmer	1	1	910
	Other entrepreneur	3	3	2 730
	Pensioner	31	52	47 320
	Student, pupil	11	2	1 820
	Homewife, home dad	0	0	0
	Unemployed	2	2	1 820
	Other	6	4	3 640
	No answer	3	2	1 820

Education	Elementary school	5	6	5 460
	Secondary school	7	6	5 460
	Vocational	28	30	27 300
	High school	14	13	11 830
	University of Applied Sciences	19	16	14 560
	University	27	26	23 660
	Something else	2	2	1 820

Size of the household	1 pers	28	25	22 750
	2 pers	38	52	47 320
	3 pers	14	10	9 100
	4 pers	12	9	8 190
	5+ pers	7	5	4 550

Household income (gross)	Below 20 000 € /y	11	6	5 460
	20 000 - 35 000 € /y	19	21	19 110
	35 001 - 50 000 € /y	20	23	20 930
	50 001 - 85 000 € /y	22	21	19 110
	85 001 - 100 000 € /y	7	5	4 550
	Over 100 000 € /y	9	8	7 280
	Don't want to tell	5	10	9 100
	Can't say / No answer	7	5	4 550

Decision-maker in grocery purchases	Yes	93	96	87 360
	Don't know	7	4	3 640
	Can not say	1	0	0

Housing	Apartment	32	23	20 930
	Row house or semi-detached house	15	13	11 830
	Detached house	47	58	52 780
	Farm	4	5	4 550
	Something else	1	1	910
	Can not say	0	0	0

Ownership of housing	Owner-occupied residence	76	83	75 530
	Rented residence	20	14	12 740
	Right of residence apartment	2	2	1 820
	Something else	1	1	910
	Can not say	1	0	0

Cottage or holiday home in regular use	Yes	40	50	45 500
	No	59	49	44 590
	Can not say	1	1	910

Using AdBlocker or similar application	Yes	19	8	7 280
	No	76	85	77 350
	Can not say	5	6	5 460

Number of cars in household	One car	45	44	40 040
	Two cars	32	39	35 490
	Three or more cars	10	9	8 190
	No car	14	9	8 190

PUUTTUU	PUUTTUU	22	21	19 110
	PUUTTUU	67	65	59 150
	PUUTTUU	4	1	910
	PUUTTUU	8	8	7 280
	PUUTTUU	2	1	910
	PUUTTUU	8	8	7 280
	PUUTTUU	5	7	6 370

Advertising ban at the door / mailbox	Yes	24	12	10 920
	No	76	88	80 080
	Can not say	1	0	0

lifecycle	In paid job, entrepreneur, freelancer, farmer	52	42	38 220
	Temporarily absent (= time off from work, care or study, maternity leave)	1	1	910
	Retired	31	52	47 320
	Unemployed / laid off	2	2	1 820
	Schoolboy or student	11	2	1 820
	Housewife or father	0	0	0
	In the military or performing civilian service	0	0	0
	Other	1	1	910
	Don't want to say	0	0	0
	Can not say	0	0	0

Participation in workplace procurement decisions	Yes	25	20	18 200
	No	25	20	18 200
	Can't say / No answer	50	60	54 600

Health services used in the household	Public health services	85	89	80 990
	Employer - funded health care services	49	40	36 400
	Private, self-funded healthcare services	39	47	42 770
	Private health insurance services	22	16	14 560
	No health care	1	0	0
	Can not say	1	0	0

Type of municipality (7 class)	Greater Helsinki	19	12	10 920
	Turku or Tampere	8	4	3 640
	Oulu	4	3	2 730
	70 000 - 150 000 inhabitants town	13	13	11 830
	Urban municipality	27	28	25 480
	Conurbation	16	20	18 200
	Countryside	13	21	19 110

Pets in household	Cat	17	16	14 560
	Dog	26	23	20 930
	Some other pet	5	5	4 550
	No pets	59	62	56 420

Family with kids	Yes	32	22	20 020
Family with kids	No	68	78	70 980

Use of glasses or contact lenses	Yes	67	82	74 620
Use of glasses or contact lenses	No	33	18	16 380
How often different content is read
The frequency of reading: Print magazines	Daily	15	36	32 760
	5-6 days a week	4	10	9 100
	1-4 days a week	26	31	28 210
	Monthly	24	14	12 740
	Rarely	23	8	7 280
	Never	7	1	910
	Can not say	1	0	0

The frequency of reading: Magazine content in digital format	Daily	21	20	18 200
	5-6 days a week	5	6	5 460
	1-4 days a week	19	18	16 380
	Monthly	15	16	14 560
	Rarely	24	22	20 020
	Never	14	18	16 380
	Can not say	1	0	0

The frequency of reading: Print newspapers or afternoon papers	Daily	30	52	47 320
	5-6 days a week	4	7	6 370
	1-4 days a week	23	24	21 840
	Monthly	13	9	8 190
	Rarely	21	8	7 280
	Never	7	1	910
	Can not say	1	0	0

The frequency of reading: Newspaper or afternoon paper content in digital format	Daily	54	52	47 320
	5-6 days a week	9	8	7 280
	1-4 days a week	16	13	11 830
	Monthly	6	6	5 460
	Rarely	9	9	8 190
	Never	6	13	11 830
	Can not say	0	0	0

The frequency of reading: Free and free delivery newspapers	Daily	5	9	8 190
	5-6 days a week	4	5	4 550
	1-4 days a week	44	54	49 140
	Monthly	17	16	14 560
	Rarely	20	11	10 010
	Never	9	4	3 640
	Can not say	1	0	0

The frequency of watching: Free online TV services	Daily	15	18	16 380
	5-6 days a week	9	7	6 370
	1-4 days a week	30	26	23 660
	Monthly	23	24	21 840
	Rarely	15	15	13 650
	Never	7	10	9 100
	Can not say	1	0	0

The frequency of watching: Pay TV and streaming services	Daily	16	11	10 010
	5-6 days a week	10	7	6 370
	1-4 days a week	22	14	12 740
	Monthly	10	7	6 370
	Rarely	11	11	10 010
	Never	31	49	44 590
	Can not say	0	0	0

The frequency of watching: Programs of YLE (national proadcaster) TV channels	Daily	45	62	56 420
	5-6 days a week	9	12	10 920
	1-4 days a week	19	12	10 920
	Monthly	11	7	6 370
	Rarely	12	5	4 550
	Never	3	2	1 820
	Can not say	0	0	0

The frequency of watching: Programs of commercial TV channels	Daily	35	48	43 680
	5-6 days a week	12	13	11 830
	1-4 days a week	22	17	15 470
	Monthly	11	8	7 280
	Rarely	12	7	6 370
	Never	7	6	5 460
	Can not say	0	1	910

The frequency of listening: Programs of YLE (national proadcaster) radio-channels	Daily	22	27	24 570
	5-6 days a week	7	8	7 280
	1-4 days a week	16	21	19 110
	Monthly	13	10	9 100
	Rarely	26	23	20 930
	Never	16	9	8 190
	Can not say	1	1	910

The frequency of listening: Programs of commercial radio channels	Daily	16	16	14 560
	5-6 days a week	10	8	7 280
	1-4 days a week	21	18	16 380
	Monthly	14	13	11 830
	Rarely	21	25	22 750
	Never	16	19	17 290
	Can not say	1	1	910

The frequency of listening: Podcasts	Daily	4	1	910
	5-6 days a week	3	2	1 820
	1-4 days a week	9	6	5 460
	Monthly	13	8	7 280
	Rarely	28	29	26 390
	Never	41	50	45 500
	Can not say	2	3	2 730

User frequency and following: Social media	Daily	57	51	46 410
	5-6 days a week	7	7	6 370
	1-4 days a week	8	8	7 280
	Monthly	3	3	2 730
	Rarely	6	6	5 460
	Never	19	26	23 660
	Can not say	0	0	0

User frequency and following: Bloggers, YouTubers, or social media influencers	Daily	13	6	5 460
	5-6 days a week	5	2	1 820
	1-4 days a week	11	6	5 460
	Monthly	8	7	6 370
	Rarely	22	25	22 750
	Never	40	53	48 230
	Can not say	1	1	910

User frequency: Instant messaging	Daily	68	60	54 600
	5-6 days a week	9	10	9 100
	1-4 days a week	10	11	10 010
	Monthly	3	4	3 640
	Rarely	3	3	2 730
	Never	8	11	10 010
	Can not say	0	0	0

A paid Finnish newspaper is subscribed to my household (print or digital)	Yes	58	74	67 340
	No	41	26	23 660
	Can not say	1	0	0

I tend to buy tabloids	Yes	8	11	10 010
	No	90	86	78 260
	Can not say	2	3	2 730

A paid Finnish magazine is subscribed to my household (print or digital)	Yes	46	56	50 960
	No	52	44	40 040
	Can not say	2	0	0

I tend to buy single copy magazines	Yes	17	22	20 020
	No	81	75	68 250
	Can not say	2	3	2 730

PUUTTUU	PUUTTUU	13	16	14 560
	PUUTTUU	5	5	4 550
	PUUTTUU	7	8	7 280
	PUUTTUU	15	13	11 830
	PUUTTUU	8	6	5 460
	PUUTTUU	7	2	1 820
	PUUTTUU	10	7	6 370
	PUUTTUU	6	6	5 460
	PUUTTUU	9	7	6 370
	PUUTTUU	9	10	9 100
	PUUTTUU	4	6	5 460
	PUUTTUU	5	6	5 460
	PUUTTUU	13	14	12 740
	PUUTTUU	8	12	10 920
	PUUTTUU	13	10	9 100
	PUUTTUU	7	10	9 100
	PUUTTUU	8	4	3 640
	PUUTTUU	3	3	2 730
	PUUTTUU	56	60	54 600
KULUTUSVÄITTÄMÄT
PUUTTUU	PUUTTUU	58	56	50 960
	PUUTTUU	40	41	37 310
	PUUTTUU	2	2	1 820

PUUTTUU	PUUTTUU	87	90	81 900
	PUUTTUU	11	9	8 190
	PUUTTUU	1	1	910

PUUTTUU	PUUTTUU	73	78	70 980
	PUUTTUU	25	21	19 110
	PUUTTUU	2	2	1 820

PUUTTUU	PUUTTUU	81	81	73 710
	PUUTTUU	18	19	17 290
	PUUTTUU	2	1	910

PUUTTUU	PUUTTUU	57	57	51 870
	PUUTTUU	41	41	37 310
	PUUTTUU	1	2	1 820

PUUTTUU	PUUTTUU	30	24	21 840
	PUUTTUU	63	67	60 970
	PUUTTUU	7	9	8 190

PUUTTUU	PUUTTUU	84	90	81 900
	PUUTTUU	15	10	9 100
	PUUTTUU	1	0	0

PUUTTUU	PUUTTUU	41	39	35 490
	PUUTTUU	57	58	52 780
	PUUTTUU	2	3	2 730

PUUTTUU	PUUTTUU	86	90	81 900
	PUUTTUU	14	9	8 190
	PUUTTUU	1	1	910

PUUTTUU	PUUTTUU	30	26	23 660
	PUUTTUU	65	68	61 880
	PUUTTUU	5	5	4 550

PUUTTUU	PUUTTUU	39	36	32 760
	PUUTTUU	60	61	55 510
	PUUTTUU	1	2	1 820

PUUTTUU	PUUTTUU	67	70	63 700
	PUUTTUU	30	24	21 840
	PUUTTUU	3	6	5 460

PUUTTUU	PUUTTUU	67	75	68 250
	PUUTTUU	31	22	20 020
	PUUTTUU	3	3	2 730

PUUTTUU	PUUTTUU	67	61	55 510
	PUUTTUU	30	34	30 940
	PUUTTUU	2	4	3 640

Maalla magazine's reader profile / Source NRS 2023

Attitude towards advertising in different media channels		All 15+ %	Maalla Readers %	Maalla Amount of readers
Attitude towards advertising: Newspapers	Positive	77	80	72 800
	Can not say	4	3	2 730
	Negative	18	17	15 470

Attitude towards advertising: Magazines	Positive	77	80	72 800
	Can not say	5	3	2 730
	Negative	19	16	14 560

Attitude towards advertising: Free and local newspapers	Positive	82	88	80 080
	Can not say	5	3	2 730
	Negative	13	9	8 190

Attitude towards advertising: Newspaper/Magazine websites or applications	Positive	54	51	46 410
	Can not say	8	15	13 650
	Negative	37	34	30 940

Attitude towards advertising: Social media (Facebook, Instagram etc.)	Positive	40	35	31 850
	Can not say	12	21	19 110
	Negative	47	44	40 040

Attitude towards advertising: Blogs	Positive	30	26	23 660
	Can not say	27	37	33 670
	Negative	41	38	34 580

Attitude towards advertising: Newsletters to email	Positive	19	22	20 020
	Can not say	2	3	2 730
	Negative	79	74	67 340

Attitude towards advertising: Other websites	Positive	43	38	34 580
	Can not say	10	15	13 650
	Negative	46	47	42 770

Attitude towards advertising: Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.)	Positive	56	54	49 140
	Can not say	3	2	1 820
	Negative	40	44	40 040

Attitude towards advertising: Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.)	Positive	41	37	33 670
	Can not say	6	8	7 280
	Negative	53	55	50 050

Attitude towards advertising: Home delivered advertisements and catalogues	Positive	69	76	69 160
	Can not say	4	3	2 730
	Negative	28	20	18 200

Attitude towards advertising: Out-of-home advertising	Positive	66	59	53 690
	Can not say	6	9	8 190
	Negative	29	32	29 120

Maalla magazine's reader profile / Source NRS 2023

Reading device and advertising effect		All 15+ %	Maalla Readers %	Maalla Amount of readers
I relax and get inspired by magazines	Agree	77	85	77 350
	Disagree	15	12	10 920
	Can not say	7	3	2 730

I experience pampering moments with magazines	Agree	50	63	57 330
	Disagree	39	29	26 390
	Can not say	10	8	7 280

A professional magazine keeps me up to date on professional matters	Agree	70	71	64 610
	Disagree	17	14	12 740
	Can not say	12	15	13 650

The industry specialty magazine provides information on my hobbies and interests	Agree	81	83	75 530
	Disagree	10	7	6 370
	Can not say	9	10	9 100

Finnish magazines offer reliable comparisons and tests	Agree	68	69	62 790
	Disagree	18	15	13 650
	Can not say	14	16	14 560

Finnish magazines offer reliable product recommendations	Agree	64	65	59 150
	Disagree	21	23	20 930
	Can not say	15	12	10 920

Finnish magazines are of high quality	Agree	81	88	80 080
	Disagree	12	8	7 280
	Can not say	7	4	3 640

I follow important magazines on social media	Agree	32	31	28 210
	Disagree	60	61	55 510
	Can not say	8	8	7 280

I read important magazines from cover to cover	Agree	52	62	56 420
	Disagree	43	34	30 940
	Can not say	5	4	3 640

Ads are part of the content of the magazine	Agree	64	64	58 240
	Disagree	31	32	29 120
	Can not say	5	4	3 640

Ads in magazines make new things familiar	Agree	67	72	65 520
	Disagree	28	24	21 840
	Can not say	6	4	3 640

I have applied for additional information about the journal advertised product, eg. Online	Agree	52	53	48 230
	Disagree	42	42	38 220
	Can not say	6	5	4 550

I have purchased products based on the ad in magazine	Agree	46	53	48 230
	Disagree	49	43	39 130
	Can not say	6	5	4 550

I'm trying out tips or guidelines (like recipes) in magazine ads	Agree	60	68	61 880
	Disagree	35	30	27 300
	Can not say	4	2	1 820

I'm experimenting with product samples in magazines (like food or cosmetics)	Agree	39	46	41 860
	Disagree	55	46	41 860
	Can not say	6	7	6 370

I rely on product recommendations from bloggers and tubers	Agree	21	14	12 740
	Disagree	66	67	60 970
	Can not say	14	20	18 200

Maalla magazine's reader profile / Source NRS 2023

Use of information sources during the purchase process		All 15+ %	Maalla Readers %	Maalla Amount of readers
Searching ideas and tips
Information sources, cars and car purchase	Print magazines	11	14	12 740
	Newspapers	14	22	20 020
	Magazine websites	7	5	4 550
	Newspaper websites	7	7	6 370
	Blogs	2	1	910
	Social media	12	6	5 460
	Other websites	42	37	33 670
	Television	10	9	8 190
	Radio	1	1	910
	Direct mail	10	15	13 650
	None of the above	40	41	37 310

Information sources, consumer electronics and information technology	Print magazines	15	21	19 110
	Newspapers	19	29	26 390
	Magazine websites	10	9	8 190
	Newspaper websites	9	8	7 280
	Blogs	5	2	1 820
	Social media	23	17	15 470
	Other websites	50	40	36 400
	Television	17	14	12 740
	Radio	3	1	910
	Direct mail	36	47	42 770
	None of the above	16	17	15 470

Information sources, beauty care and cosmetics	Print magazines	18	32	29 120
	Newspapers	8	13	11 830
	Magazine websites	9	11	10 010
	Newspaper websites	5	5	4 550
	Blogs	8	6	5 460
	Social media	25	20	18 200
	Other websites	16	20	18 200
	Television	12	18	16 380
	Radio	2	2	1 820
	Direct mail	16	26	23 660
	None of the above	47	33	30 030

Information sources, travel	Print magazines	17	25	22 750
	Newspapers	15	24	21 840
	Magazine websites	10	10	9 100
	Newspaper websites	9	8	7 280
	Blogs	10	8	7 280
	Social media	31	25	22 750
	Other websites	48	46	41 860
	Television	16	17	15 470
	Radio	3	1	910
	Direct mail	10	13	11 830
	None of the above	29	27	24 570

Information sources, style and fashion	Print magazines	24	41	37 310
	Newspapers	14	18	16 380
	Magazine websites	12	14	12 740
	Newspaper websites	7	7	6 370
	Blogs	9	7	6 370
	Social media	32	25	22 750
	Other websites	34	33	30 030
	Television	17	19	17 290
	Radio	1	1	910
	Direct mail	25	37	33 670
	None of the above	30	21	19 110

Information sources, building and renovating	Print magazines	20	30	27 300
	Newspapers	16	26	23 660
	Magazine websites	9	9	8 190
	Newspaper websites	7	6	5 460
	Blogs	6	4	3 640
	Social media	20	18	16 380
	Other websites	33	28	25 480
	Television	18	20	18 200
	Radio	2	2	1 820
	Direct mail	28	43	39 130
	None of the above	32	27	24 570

Information sources, food, cooking and baking	Print magazines	37	52	47 320
	Newspapers	28	38	34 580
	Magazine websites	20	19	17 290
	Newspaper websites	17	16	14 560
	Blogs	14	10	9 100
	Social media	38	32	29 120
	Other websites	34	29	26 390
	Television	28	29	26 390
	Radio	6	4	3 640
	Direct mail	26	36	32 760
	None of the above	13	9	8 190

Information sources, eyeglasses, contact lenses or sunglasses	Print magazines	7	12	10 920
	Newspapers	12	21	19 110
	Magazine websites	3	4	3 640
	Newspaper websites	5	6	5 460
	Blogs	1	1	910
	Social media	10	8	7 280
	Other websites	24	25	22 750
	Television	11	13	11 830
	Radio	2	1	910
	Direct mail	17	28	25 480
	None of the above	52	42	38 220

Information sources, decorating and furniture purchases	Print magazines	24	38	34 580
	Newspapers	16	23	20 930
	Magazine websites	11	12	10 920
	Newspaper websites	7	6	5 460
	Blogs	8	6	5 460
	Social media	26	21	19 110
	Other websites	31	30	27 300
	Television	18	20	18 200
	Radio	1	1	910
	Direct mail	30	43	39 130
	None of the above	27	18	16 380

Information sources, saving and investing	Print magazines	9	8	7 280
	Newspapers	10	15	13 650
	Magazine websites	6	6	5 460
	Newspaper websites	9	7	6 370
	Blogs	6	4	3 640
	Social media	16	9	8 190
	Other websites	30	24	21 840
	Television	6	9	8 190
	Radio	3	2	1 820
	Direct mail	3	6	5 460
	None of the above	49	53	48 230

Information sources, health and wellbeing products / services	Print magazines	14	27	24 570
	Newspapers	15	23	20 930
	Magazine websites	7	9	8 190
	Newspaper websites	6	7	6 370
	Blogs	5	5	4 550
	Social media	21	19	17 290
	Other websites	37	36	32 760
	Television	12	15	13 650
	Radio	2	3	2 730
	Direct mail	17	25	22 750
	None of the above	38	30	27 300

Information sources, purchase of sportswear, -footwear or -equipment	Print magazines	12	18	16 380
	Newspapers	19	28	25 480
	Magazine websites	7	7	6 370
	Newspaper websites	8	7	6 370
	Blogs	5	3	2 730
	Social media	22	18	16 380
	Other websites	41	35	31 850
	Television	13	15	13 650
	Radio	1	1	910
	Direct mail	31	42	38 220
	None of the above	29	25	22 750

Maalla magazine's reader profile / Source NRS 2023

Buyer profile		All 15+ %	Maalla Readers %	Maalla Amount of readers
PUUTTUU	Cars, motor vehicles	26	12	10 920
	Well-being and health	53	67	60 970
	Charity work	14	23	20 930
	Self development	32	33	30 030
	PUUTTUU	15	13	11 830
	PUUTTUU	17	10	9 100
	PUUTTUU	16	18	16 380
	PUUTTUU	27	43	39 130
	PUUTTUU	55	54	49 140
	PUUTTUU	34	35	31 850
	PUUTTUU	32	41	37 310
	PUUTTUU	26	43	39 130
	PUUTTUU	53	64	58 240
	PUUTTUU	10	6	5 460
	PUUTTUU	22	27	24 570
	PUUTTUU	35	30	27 300
	PUUTTUU	30	44	40 040
	PUUTTUU	56	59	53 690
	PUUTTUU	16	4	3 640
	PUUTTUU	40	38	34 580
	PUUTTUU	33	63	57 330
	PUUTTUU	39	46	41 860
	PUUTTUU	40	35	31 850
	PUUTTUU	40	47	42 770
	PUUTTUU	23	16	14 560
	PUUTTUU	31	56	50 960
	PUUTTUU	36	28	25 480
	PUUTTUU	36	32	29 120
	PUUTTUU	46	36	32 760
	PUUTTUU	11	11	10 010
	PUUTTUU	23	8	7 280
	PUUTTUU	33	40	36 400
	PUUTTUU	0	0	0
Purchases made and planned
Purchases in the last 12 months	Furniture and furnishings	42	45	40 950
	Repair and construction products	40	42	38 220
	Domestic appliances	39	41	37 310
	Electronics or IT products	50	41	37 310
	Cars	18	15	13 650
	Clothing and footwear	82	87	79 170
	Eyeglasses, contact lenses or sunglasses	35	40	36 400
	Sports clothing, footwear or equipment	60	57	51 870
	Saving or investing products or services	26	18	16 380
	Cosmetics and beauty products	45	56	50 960
	Mobile phones	31	28	25 480
	Travels	37	32	29 120
	Products and services for health and well-being	58	66	60 060
	None of the above	2	2	1 820

Intentions to purchase within 12 months	Furniture and furnishings	29	28	25 480
	Repair and construction products	36	37	33 670
	Domestic appliances	20	18	16 380
	Electronics or IT products	28	18	16 380
	Cars	14	11	10 010
	Clothing and footwear	65	66	60 060
	Eyeglasses, contact lenses or sunglasses	27	30	27 300
	Sports clothing, footwear or equipment	43	41	37 310
	Saving or investing products or services	22	16	14 560
	Cosmetics and beauty products	36	46	41 860
	Mobile phones	16	15	13 650
	Travels	41	34	30 940
	Products and services for health and well-being	46	54	49 140
	None of the above	7	4	3 640

Planned acquisitions in the househould over the next 2 years	Building a house	3	1	910
	Buying an apartment	11	7	6 370
	Home renovation	29	29	26 390
	Buying a car	25	19	17 290
	Buying a boat	3	2	1 820
	None of these	50	56	50 960

Will consider switching over the next 12 months	Bank	7	5	4 550
	Insurance company	10	6	5 460
	electric company	18	14	12 740
	Internet Connection	8	7	6 370
	Phone-subscription	12	10	9 100
	None of the above	47	52	47 320
	Can not say	19	21	19 110

Use of extra money	Magazines, books, movies	17	19	17 290
	Eating, drinking, partying in a restaurant	32	24	21 840
	Exercises and sports equipment	26	19	17 290
	Cultural events (eg. concerts, theater, festivals)	33	39	35 490
	Renovation, interior design	25	28	25 480
	Health services and personal well-being	21	30	27 300
	Travel	40	40	36 400
	Consumer electronics and IT equipment, mobile phones	16	7	6 370
	Clothes, shoes and bags	23	23	20 930
	Home services (cleaning and other housekeeping services)	6	9	8 190
	Car, boat, motorcycle	13	7	6 370
	Cosmetics and beauty care	10	12	10 920
	Saving, investing	46	40	36 400
	Other	8	8	7 280
	There is no extra money left after mandatory expenses	8	9	8 190
	Can not say	3	2	1 820
Planning on buying/doing in the next 12 months

Maalla magazine's reader profile / Source NRS 2023

Maalla

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Readers: 91 000 / KMT 2023 Download magazine graphs (PDF)

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