Finnish Magazine Rate Cards

Maatilan Pellervo

Agriculture, dairy farming, forestry

Magazine's website: http://maatilanpellervo.fi/

Contact info
Media info
Timetable
Advertisement rates
Technical info
NRS Facts

Advertisement sales

Advertisement sales	Saarsalo Oy
Phone	03 212 5225
Fax	03 222 0609
Email	info@saarsalo.fi
Contact person	Maria Ahoranta 044 243 3519 maria.ahoranta@saarsalo.fi

Contact info

Publisher	Pellervo-Media Oy
Visiting address	Simonkatu 6 00100 Helsinki
Postal address	PL 77 00101 Helsinki
Phone	+358 (0) 9 476 7501
Magazine's email	maatilanpellervo@pellervo.fi
Vastaava päätoimittaja	Anna Malk
Toimitussihteeri	Rita Lahti
Levikkipäällikkö	Santra-Mari Salonen

Circulation or copies

Copies	10000
Issues per year	9

Readership

Readership	76 000
Total reach	87 000
How many times read	2.1
Minutes of reading	50 min
Sources	KMT 2023

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue	Publishing date	Reservation	Material	Research number	Additional info
1	26.01.2024	29.12.2023	10.01.2024		Theme: TUPLANUMERO Verotus, talous
2	01.03.2024	29.01.2024	14.02.2024		Theme: Viljelykasvit ja -menetelmät Lisäjakelu
3	12.04.2024	11.03.2024	27.03.2024		Theme: Uudet innovaatiot, maatalouden tutkimustieto
4	24.05.2024	23.04.2024	08.05.2024		Theme: Energia Farmari-messujakelu
5	05.07.2024	04.06.2024	19.06.2024		Theme: TUPLANUMERO Yritystoiminta maatilalla
6	30.08.2024	29.07.2024	14.08.2024		Theme: Luomutuotanto, suoramyynti Lisäjakelu
7	04.10.2024	03.09.2024	19.09.2024		Theme: Johtaminen, hankinnat
8	08.11.2024	07.10.2024	23.10.2024		Theme: Investoinnit, tekniikka, koneet, rakentaminen Lisäjakelu
9	13.12.2024	12.11.2024	28.11.2024		Theme: Metsätalous
9 PIK 2025	13.12.2024	28.10.2024	11.11.2024		Theme: Pellervon Iso Kalenteri 2025

Advertisement rates

Aukeama

Position: Not specified

Size including margin: 460 x 280 mm

4-colour price 5802 €

1/1

Position: Not specified

Size including margin: 230 x 280 mm

4-colour price 3179 €

Erikoishinnat: Kansilisä 15 %. Huom. Ink-Jet osoitetila takasivun ylälaitaan 3 cm

1/2

Position: Not specified

Size including margin: 112 x 280 mm

4-colour price 2186 €

1/2

Position: Not specified

Size including margin: 230 x 138 mm

4-colour price 2186 €

1/4

Position: Not specified

Size including margin: 112 x 138 mm

4-colour price 1547 €

1/8

Position: Not specified

Size including margin: 100 x 60 mm mm

4-colour price 940 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm	230 x 280 mm
Bleed mm	5 mm
Number of colums	4
Column width	47 mm
Printing process	Offset
Binding	Adhesive binding

Printing house

Printer	PunaMusta Oy , Joensuu

Technical info / material

Ad material delivery	https://ads.aikakausmedia.fi
Technical data	ads.aikakausmedia.fi

Readers: 76 000 / KMT 2023 Download magazine graphs (PDF)

Reader profile
Attitude towards advertising
Reading habits and advertising effects
Purchase process
Buyer profile

Reader profile		All 15+ %	Maatilan Pellervo Readers %	Maatilan Pellervo Amount of readers
Readership (KMT 2023)	76 000
Total reach	87 000
Sex	Women	51	37	28 120
Sex	Men	49	63	47 880

Native language	Finnish	95	98	74 480
Native language	Swedish	5	2	1 520

Age	15-24 y	13	7	5 320
	25-34 y	14	14	10 640
	35-44 y	14	12	9 120
	45-54 y	14	15	11 400
	55-64 y	16	20	15 200
	65+ y	29	31	23 560

Gender + age	Female 15-29 years	10	3	2 280
	Female 30-49 years	14	8	6 080
	Female 50+ years	28	27	20 520
	Male 15-29 years	10	10	7 600
	Male 30-49 years	14	21	15 960
	Male 50+ years	24	31	23 560

Household position	Lives at home with parents	7	4	3 040
	Lives alone	28	20	15 200
	Lives with spouse	37	46	34 960
	Lives with spouse and children	24	25	19 000
	Single parent	2	2	1 520
	Other	3	3	2 280

Grandchildren under 18 years of age	Yes	21	28	21 280
	No	38	38	28 880
	No answer (under 45 year olds)	41	34	25 840

Profession	Top Management	4	3	2 280
	white-collar worker, higher-level	16	9	6 840
	White-collar worker	12	10	7 600
	Worker	10	15	11 400
	Farmer	1	15	11 400
	Other entrepreneur	3	6	4 560
	Pensioner	31	31	23 560
	Student, pupil	11	3	2 280
	Homewife, home dad	0	0	0
	Unemployed	2	2	1 520
	Other	6	5	3 800
	No answer	3	1	760

Education	Elementary school	5	8	6 080
	Secondary school	7	8	6 080
	Vocational	28	38	28 880
	High school	14	11	8 360
	University of Applied Sciences	19	19	14 440
	University	27	14	10 640
	Something else	2	1	760

Size of the household	1 pers	28	20	15 200
	2 pers	38	45	34 200
	3 pers	14	15	11 400
	4 pers	12	13	9 880
	5+ pers	7	7	5 320

Household income (gross)	Below 20 000 € /y	11	11	8 360
	20 000 - 35 000 € /y	19	23	17 480
	35 001 - 50 000 € /y	20	24	18 240
	50 001 - 85 000 € /y	22	25	19 000
	85 001 - 100 000 € /y	7	4	3 040
	Over 100 000 € /y	9	7	5 320
	Don't want to tell	5	3	2 280
	Can't say / No answer	7	2	1 520

Decision-maker in grocery purchases	Yes	93	90	68 400
	Don't know	7	9	6 840
	Can not say	1	1	760

Housing	Apartment	32	16	12 160
	Row house or semi-detached house	15	12	9 120
	Detached house	47	58	44 080
	Farm	4	14	10 640
	Something else	1	0	0
	Can not say	0	0	0

Ownership of housing	Owner-occupied residence	76	84	63 840
	Rented residence	20	13	9 880
	Right of residence apartment	2	2	1 520
	Something else	1	1	760
	Can not say	1	1	760

Cottage or holiday home in regular use	Yes	40	42	31 920
	No	59	58	44 080
	Can not say	1	0	0

Using AdBlocker or similar application	Yes	19	15	11 400
	No	76	81	61 560
	Can not say	5	4	3 040

Number of cars in household	One car	45	37	28 120
	Two cars	32	42	31 920
	Three or more cars	10	17	12 920
	No car	14	4	3 040

PUUTTUU	PUUTTUU	22	22	16 720
	PUUTTUU	67	76	57 760
	PUUTTUU	4	2	1 520
	PUUTTUU	8	7	5 320
	PUUTTUU	2	1	760
	PUUTTUU	8	3	2 280
	PUUTTUU	5	4	3 040

Advertising ban at the door / mailbox	Yes	24	13	9 880
	No	76	86	65 360
	Can not say	1	0	0

lifecycle	In paid job, entrepreneur, freelancer, farmer	52	63	47 880
	Temporarily absent (= time off from work, care or study, maternity leave)	1	1	760
	Retired	31	31	23 560
	Unemployed / laid off	2	2	1 520
	Schoolboy or student	11	3	2 280
	Housewife or father	0	0	0
	In the military or performing civilian service	0	0	0
	Other	1	0	0
	Don't want to say	0	0	0
	Can not say	0	0	0

Participation in workplace procurement decisions	Yes	25	35	26 600
	No	25	25	19 000
	Can't say / No answer	50	39	29 640

Health services used in the household	Public health services	85	88	66 880
	Employer - funded health care services	49	46	34 960
	Private, self-funded healthcare services	39	43	32 680
	Private health insurance services	22	21	15 960
	No health care	1	1	760
	Can not say	1	1	760

Type of municipality (7 class)	Greater Helsinki	19	2	1 520
	Turku or Tampere	8	2	1 520
	Oulu	4	2	1 520
	70 000 - 150 000 inhabitants town	13	10	7 600
	Urban municipality	27	24	18 240
	Conurbation	16	28	21 280
	Countryside	13	33	25 080

Pets in household	Cat	17	23	17 480
	Dog	26	31	23 560
	Some other pet	5	7	5 320
	No pets	59	51	38 760

Family with kids	Yes	32	31	23 560
Family with kids	No	68	69	52 440

Use of glasses or contact lenses	Yes	67	67	50 920
Use of glasses or contact lenses	No	33	33	25 080
How often different content is read
The frequency of reading: Print magazines	Daily	15	27	20 520
	5-6 days a week	4	11	8 360
	1-4 days a week	26	34	25 840
	Monthly	24	20	15 200
	Rarely	23	6	4 560
	Never	7	1	760
	Can not say	1	1	760

The frequency of reading: Magazine content in digital format	Daily	21	21	15 960
	5-6 days a week	5	5	3 800
	1-4 days a week	19	24	18 240
	Monthly	15	14	10 640
	Rarely	24	23	17 480
	Never	14	12	9 120
	Can not say	1	1	760

The frequency of reading: Print newspapers or afternoon papers	Daily	30	49	37 240
	5-6 days a week	4	12	9 120
	1-4 days a week	23	26	19 760
	Monthly	13	7	5 320
	Rarely	21	5	3 800
	Never	7	0	0
	Can not say	1	1	760

The frequency of reading: Newspaper or afternoon paper content in digital format	Daily	54	47	35 720
	5-6 days a week	9	8	6 080
	1-4 days a week	16	17	12 920
	Monthly	6	6	4 560
	Rarely	9	14	10 640
	Never	6	7	5 320
	Can not say	0	1	760

The frequency of reading: Free and free delivery newspapers	Daily	5	7	5 320
	5-6 days a week	4	5	3 800
	1-4 days a week	44	48	36 480
	Monthly	17	16	12 160
	Rarely	20	14	10 640
	Never	9	6	4 560
	Can not say	1	2	1 520

The frequency of watching: Free online TV services	Daily	15	17	12 920
	5-6 days a week	9	10	7 600
	1-4 days a week	30	25	19 000
	Monthly	23	27	20 520
	Rarely	15	15	11 400
	Never	7	6	4 560
	Can not say	1	0	0

The frequency of watching: Pay TV and streaming services	Daily	16	13	9 880
	5-6 days a week	10	7	5 320
	1-4 days a week	22	16	12 160
	Monthly	10	9	6 840
	Rarely	11	12	9 120
	Never	31	41	31 160
	Can not say	0	1	760

The frequency of watching: Programs of YLE (national proadcaster) TV channels	Daily	45	52	39 520
	5-6 days a week	9	10	7 600
	1-4 days a week	19	17	12 920
	Monthly	11	11	8 360
	Rarely	12	8	6 080
	Never	3	3	2 280
	Can not say	0	0	0

The frequency of watching: Programs of commercial TV channels	Daily	35	45	34 200
	5-6 days a week	12	9	6 840
	1-4 days a week	22	19	14 440
	Monthly	11	10	7 600
	Rarely	12	12	9 120
	Never	7	5	3 800
	Can not say	0	1	760

The frequency of listening: Programs of YLE (national proadcaster) radio-channels	Daily	22	30	22 800
	5-6 days a week	7	9	6 840
	1-4 days a week	16	18	13 680
	Monthly	13	11	8 360
	Rarely	26	20	15 200
	Never	16	11	8 360
	Can not say	1	2	1 520

The frequency of listening: Programs of commercial radio channels	Daily	16	20	15 200
	5-6 days a week	10	9	6 840
	1-4 days a week	21	23	17 480
	Monthly	14	14	10 640
	Rarely	21	22	16 720
	Never	16	11	8 360
	Can not say	1	1	760

The frequency of listening: Podcasts	Daily	4	3	2 280
	5-6 days a week	3	1	760
	1-4 days a week	9	8	6 080
	Monthly	13	11	8 360
	Rarely	28	27	20 520
	Never	41	48	36 480
	Can not say	2	2	1 520

User frequency and following: Social media	Daily	57	51	38 760
	5-6 days a week	7	7	5 320
	1-4 days a week	8	10	7 600
	Monthly	3	2	1 520
	Rarely	6	6	4 560
	Never	19	23	17 480
	Can not say	0	0	0

User frequency and following: Bloggers, YouTubers, or social media influencers	Daily	13	9	6 840
	5-6 days a week	5	3	2 280
	1-4 days a week	11	7	5 320
	Monthly	8	9	6 840
	Rarely	22	25	19 000
	Never	40	45	34 200
	Can not say	1	1	760

User frequency: Instant messaging	Daily	68	65	49 400
	5-6 days a week	9	7	5 320
	1-4 days a week	10	11	8 360
	Monthly	3	6	4 560
	Rarely	3	3	2 280
	Never	8	8	6 080
	Can not say	0	0	0

A paid Finnish newspaper is subscribed to my household (print or digital)	Yes	58	62	47 120
	No	41	38	28 880
	Can not say	1	1	760

I tend to buy tabloids	Yes	8	11	8 360
	No	90	87	66 120
	Can not say	2	2	1 520

A paid Finnish magazine is subscribed to my household (print or digital)	Yes	46	53	40 280
	No	52	47	35 720
	Can not say	2	1	760

I tend to buy single copy magazines	Yes	17	17	12 920
	No	81	82	62 320
	Can not say	2	1	760

PUUTTUU	PUUTTUU	13	11	8 360
	PUUTTUU	5	3	2 280
	PUUTTUU	7	4	3 040
	PUUTTUU	15	16	12 160
	PUUTTUU	8	10	7 600
	PUUTTUU	7	6	4 560
	PUUTTUU	10	8	6 080
	PUUTTUU	6	4	3 040
	PUUTTUU	9	6	4 560
	PUUTTUU	9	8	6 080
	PUUTTUU	4	3	2 280
	PUUTTUU	5	4	3 040
	PUUTTUU	13	12	9 120
	PUUTTUU	8	6	4 560
	PUUTTUU	13	11	8 360
	PUUTTUU	7	8	6 080
	PUUTTUU	8	8	6 080
	PUUTTUU	3	4	3 040
	PUUTTUU	56	55	41 800
KULUTUSVÄITTÄMÄT
PUUTTUU	PUUTTUU	58	53	40 280
	PUUTTUU	40	45	34 200
	PUUTTUU	2	2	1 520

PUUTTUU	PUUTTUU	87	90	68 400
	PUUTTUU	11	10	7 600
	PUUTTUU	1	1	760

PUUTTUU	PUUTTUU	73	76	57 760
	PUUTTUU	25	23	17 480
	PUUTTUU	2	1	760

PUUTTUU	PUUTTUU	81	86	65 360
	PUUTTUU	18	13	9 880
	PUUTTUU	2	0	0

PUUTTUU	PUUTTUU	57	59	44 840
	PUUTTUU	41	40	30 400
	PUUTTUU	1	1	760

PUUTTUU	PUUTTUU	30	32	24 320
	PUUTTUU	63	65	49 400
	PUUTTUU	7	4	3 040

PUUTTUU	PUUTTUU	84	89	67 640
	PUUTTUU	15	10	7 600
	PUUTTUU	1	0	0

PUUTTUU	PUUTTUU	41	44	33 440
	PUUTTUU	57	56	42 560
	PUUTTUU	2	1	760

PUUTTUU	PUUTTUU	86	88	66 880
	PUUTTUU	14	12	9 120
	PUUTTUU	1	0	0

PUUTTUU	PUUTTUU	30	31	23 560
	PUUTTUU	65	65	49 400
	PUUTTUU	5	4	3 040

PUUTTUU	PUUTTUU	39	43	32 680
	PUUTTUU	60	56	42 560
	PUUTTUU	1	1	760

PUUTTUU	PUUTTUU	67	71	53 960
	PUUTTUU	30	26	19 760
	PUUTTUU	3	3	2 280

PUUTTUU	PUUTTUU	67	63	47 880
	PUUTTUU	31	35	26 600
	PUUTTUU	3	2	1 520

PUUTTUU	PUUTTUU	67	68	51 680
	PUUTTUU	30	30	22 800
	PUUTTUU	2	2	1 520

Maatilan Pellervo magazine's reader profile / Source NRS 2023

Attitude towards advertising in different media channels		All 15+ %	Maatilan Pellervo Readers %	Maatilan Pellervo Amount of readers
Attitude towards advertising: Newspapers	Positive	77	79	60 040
	Can not say	4	4	3 040
	Negative	18	17	12 920

Attitude towards advertising: Magazines	Positive	77	78	59 280
	Can not say	5	5	3 800
	Negative	19	17	12 920

Attitude towards advertising: Free and local newspapers	Positive	82	85	64 600
	Can not say	5	4	3 040
	Negative	13	11	8 360

Attitude towards advertising: Newspaper/Magazine websites or applications	Positive	54	55	41 800
	Can not say	8	11	8 360
	Negative	37	33	25 080

Attitude towards advertising: Social media (Facebook, Instagram etc.)	Positive	40	40	30 400
	Can not say	12	12	9 120
	Negative	47	48	36 480

Attitude towards advertising: Blogs	Positive	30	31	23 560
	Can not say	27	27	20 520
	Negative	41	43	32 680

Attitude towards advertising: Newsletters to email	Positive	19	20	15 200
	Can not say	2	3	2 280
	Negative	79	77	58 520

Attitude towards advertising: Other websites	Positive	43	40	30 400
	Can not say	10	11	8 360
	Negative	46	48	36 480

Attitude towards advertising: Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.)	Positive	56	57	43 320
	Can not say	3	2	1 520
	Negative	40	41	31 160

Attitude towards advertising: Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.)	Positive	41	42	31 920
	Can not say	6	6	4 560
	Negative	53	52	39 520

Attitude towards advertising: Home delivered advertisements and catalogues	Positive	69	72	54 720
	Can not say	4	3	2 280
	Negative	28	25	19 000

Attitude towards advertising: Out-of-home advertising	Positive	66	61	46 360
	Can not say	6	7	5 320
	Negative	29	32	24 320

Maatilan Pellervo magazine's reader profile / Source NRS 2023

Reading device and advertising effect		All 15+ %	Maatilan Pellervo Readers %	Maatilan Pellervo Amount of readers
I relax and get inspired by magazines	Agree	77	82	62 320
	Disagree	15	13	9 880
	Can not say	7	5	3 800

I experience pampering moments with magazines	Agree	50	53	40 280
	Disagree	39	39	29 640
	Can not say	10	8	6 080

A professional magazine keeps me up to date on professional matters	Agree	70	75	57 000
	Disagree	17	15	11 400
	Can not say	12	9	6 840

The industry specialty magazine provides information on my hobbies and interests	Agree	81	85	64 600
	Disagree	10	8	6 080
	Can not say	9	7	5 320

Finnish magazines offer reliable comparisons and tests	Agree	68	71	53 960
	Disagree	18	18	13 680
	Can not say	14	11	8 360

Finnish magazines offer reliable product recommendations	Agree	64	66	50 160
	Disagree	21	23	17 480
	Can not say	15	11	8 360

Finnish magazines are of high quality	Agree	81	82	62 320
	Disagree	12	13	9 880
	Can not say	7	4	3 040

I follow important magazines on social media	Agree	32	35	26 600
	Disagree	60	58	44 080
	Can not say	8	7	5 320

I read important magazines from cover to cover	Agree	52	58	44 080
	Disagree	43	38	28 880
	Can not say	5	4	3 040

Ads are part of the content of the magazine	Agree	64	62	47 120
	Disagree	31	34	25 840
	Can not say	5	3	2 280

Ads in magazines make new things familiar	Agree	67	70	53 200
	Disagree	28	27	20 520
	Can not say	6	4	3 040

I have applied for additional information about the journal advertised product, eg. Online	Agree	52	59	44 840
	Disagree	42	35	26 600
	Can not say	6	5	3 800

I have purchased products based on the ad in magazine	Agree	46	48	36 480
	Disagree	49	48	36 480
	Can not say	6	4	3 040

I'm trying out tips or guidelines (like recipes) in magazine ads	Agree	60	61	46 360
	Disagree	35	37	28 120
	Can not say	4	3	2 280

I'm experimenting with product samples in magazines (like food or cosmetics)	Agree	39	37	28 120
	Disagree	55	56	42 560
	Can not say	6	7	5 320

I rely on product recommendations from bloggers and tubers	Agree	21	18	13 680
	Disagree	66	69	52 440
	Can not say	14	14	10 640

Maatilan Pellervo magazine's reader profile / Source NRS 2023

Use of information sources during the purchase process		All 15+ %	Maatilan Pellervo Readers %	Maatilan Pellervo Amount of readers
Searching ideas and tips
Information sources, cars and car purchase	Print magazines	11	14	10 640
	Newspapers	14	16	12 160
	Magazine websites	7	7	5 320
	Newspaper websites	7	8	6 080
	Blogs	2	2	1 520
	Social media	12	12	9 120
	Other websites	42	44	33 440
	Television	10	14	10 640
	Radio	1	2	1 520
	Direct mail	10	15	11 400
	None of the above	40	31	23 560

Information sources, consumer electronics and information technology	Print magazines	15	17	12 920
	Newspapers	19	25	19 000
	Magazine websites	10	7	5 320
	Newspaper websites	9	9	6 840
	Blogs	5	3	2 280
	Social media	23	19	14 440
	Other websites	50	43	32 680
	Television	17	22	16 720
	Radio	3	3	2 280
	Direct mail	36	42	31 920
	None of the above	16	15	11 400

Information sources, beauty care and cosmetics	Print magazines	18	14	10 640
	Newspapers	8	9	6 840
	Magazine websites	9	6	4 560
	Newspaper websites	5	3	2 280
	Blogs	8	3	2 280
	Social media	25	14	10 640
	Other websites	16	10	7 600
	Television	12	11	8 360
	Radio	2	2	1 520
	Direct mail	16	16	12 160
	None of the above	47	56	42 560

Information sources, travel	Print magazines	17	15	11 400
	Newspapers	15	17	12 920
	Magazine websites	10	8	6 080
	Newspaper websites	9	6	4 560
	Blogs	10	7	5 320
	Social media	31	21	15 960
	Other websites	48	42	31 920
	Television	16	18	13 680
	Radio	3	3	2 280
	Direct mail	10	13	9 880
	None of the above	29	32	24 320

Information sources, style and fashion	Print magazines	24	22	16 720
	Newspapers	14	13	9 880
	Magazine websites	12	8	6 080
	Newspaper websites	7	6	4 560
	Blogs	9	5	3 800
	Social media	32	19	14 440
	Other websites	34	26	19 760
	Television	17	18	13 680
	Radio	1	1	760
	Direct mail	25	28	21 280
	None of the above	30	37	28 120

Information sources, building and renovating	Print magazines	20	24	18 240
	Newspapers	16	23	17 480
	Magazine websites	9	10	7 600
	Newspaper websites	7	6	4 560
	Blogs	6	5	3 800
	Social media	20	17	12 920
	Other websites	33	33	25 080
	Television	18	22	16 720
	Radio	2	2	1 520
	Direct mail	28	30	22 800
	None of the above	32	26	19 760

Information sources, food, cooking and baking	Print magazines	37	36	27 360
	Newspapers	28	30	22 800
	Magazine websites	20	16	12 160
	Newspaper websites	17	14	10 640
	Blogs	14	9	6 840
	Social media	38	30	22 800
	Other websites	34	30	22 800
	Television	28	31	23 560
	Radio	6	8	6 080
	Direct mail	26	29	22 040
	None of the above	13	14	10 640

Information sources, eyeglasses, contact lenses or sunglasses	Print magazines	7	8	6 080
	Newspapers	12	14	10 640
	Magazine websites	3	3	2 280
	Newspaper websites	5	4	3 040
	Blogs	1	1	760
	Social media	10	9	6 840
	Other websites	24	21	15 960
	Television	11	12	9 120
	Radio	2	1	760
	Direct mail	17	19	14 440
	None of the above	52	52	39 520

Information sources, decorating and furniture purchases	Print magazines	24	24	18 240
	Newspapers	16	19	14 440
	Magazine websites	11	8	6 080
	Newspaper websites	7	5	3 800
	Blogs	8	4	3 040
	Social media	26	18	13 680
	Other websites	31	27	20 520
	Television	18	18	13 680
	Radio	1	2	1 520
	Direct mail	30	30	22 800
	None of the above	27	31	23 560

Information sources, saving and investing	Print magazines	9	11	8 360
	Newspapers	10	13	9 880
	Magazine websites	6	6	4 560
	Newspaper websites	9	7	5 320
	Blogs	6	5	3 800
	Social media	16	14	10 640
	Other websites	30	26	19 760
	Television	6	10	7 600
	Radio	3	3	2 280
	Direct mail	3	4	3 040
	None of the above	49	48	36 480

Information sources, health and wellbeing products / services	Print magazines	14	15	11 400
	Newspapers	15	15	11 400
	Magazine websites	7	6	4 560
	Newspaper websites	6	5	3 800
	Blogs	5	3	2 280
	Social media	21	14	10 640
	Other websites	37	31	23 560
	Television	12	14	10 640
	Radio	2	2	1 520
	Direct mail	17	18	13 680
	None of the above	38	40	30 400

Information sources, purchase of sportswear, -footwear or -equipment	Print magazines	12	15	11 400
	Newspapers	19	22	16 720
	Magazine websites	7	7	5 320
	Newspaper websites	8	6	4 560
	Blogs	5	3	2 280
	Social media	22	14	10 640
	Other websites	41	35	26 600
	Television	13	14	10 640
	Radio	1	1	760
	Direct mail	31	34	25 840
	None of the above	29	29	22 040

Maatilan Pellervo magazine's reader profile / Source NRS 2023

Buyer profile		All 15+ %	Maatilan Pellervo Readers %	Maatilan Pellervo Amount of readers
PUUTTUU	Cars, motor vehicles	26	40	30 400
	Well-being and health	53	41	31 160
	Charity work	14	11	8 360
	Self development	32	24	18 240
	PUUTTUU	15	9	6 840
	PUUTTUU	17	19	14 440
	PUUTTUU	16	5	3 800
	PUUTTUU	27	21	15 960
	PUUTTUU	55	51	38 760
	PUUTTUU	34	33	25 080
	PUUTTUU	32	21	15 960
	PUUTTUU	26	23	17 480
	PUUTTUU	53	54	41 040
	PUUTTUU	10	19	14 440
	PUUTTUU	22	5	3 800
	PUUTTUU	35	23	17 480
	PUUTTUU	30	26	19 760
	PUUTTUU	56	66	50 160
	PUUTTUU	16	7	5 320
	PUUTTUU	40	42	31 920
	PUUTTUU	33	40	30 400
	PUUTTUU	39	46	34 960
	PUUTTUU	40	26	19 760
	PUUTTUU	40	32	24 320
	PUUTTUU	23	23	17 480
	PUUTTUU	31	16	12 160
	PUUTTUU	36	46	34 960
	PUUTTUU	36	16	12 160
	PUUTTUU	46	42	31 920
	PUUTTUU	11	9	6 840
	PUUTTUU	23	16	12 160
	PUUTTUU	33	32	24 320
	PUUTTUU	0	0	0
Purchases made and planned
Purchases in the last 12 months	Furniture and furnishings	42	38	28 880
	Repair and construction products	40	45	34 200
	Domestic appliances	39	46	34 960
	Electronics or IT products	50	50	38 000
	Cars	18	24	18 240
	Clothing and footwear	82	79	60 040
	Eyeglasses, contact lenses or sunglasses	35	31	23 560
	Sports clothing, footwear or equipment	60	56	42 560
	Saving or investing products or services	26	22	16 720
	Cosmetics and beauty products	45	32	24 320
	Mobile phones	31	35	26 600
	Travels	37	29	22 040
	Products and services for health and well-being	58	50	38 000
	None of the above	2	3	2 280

Intentions to purchase within 12 months	Furniture and furnishings	29	23	17 480
	Repair and construction products	36	43	32 680
	Domestic appliances	20	23	17 480
	Electronics or IT products	28	26	19 760
	Cars	14	15	11 400
	Clothing and footwear	65	56	42 560
	Eyeglasses, contact lenses or sunglasses	27	22	16 720
	Sports clothing, footwear or equipment	43	37	28 120
	Saving or investing products or services	22	16	12 160
	Cosmetics and beauty products	36	25	19 000
	Mobile phones	16	18	13 680
	Travels	41	33	25 080
	Products and services for health and well-being	46	36	27 360
	None of the above	7	9	6 840

Planned acquisitions in the househould over the next 2 years	Building a house	3	3	2 280
	Buying an apartment	11	8	6 080
	Home renovation	29	32	24 320
	Buying a car	25	26	19 760
	Buying a boat	3	3	2 280
	None of these	50	47	35 720

Will consider switching over the next 12 months	Bank	7	7	5 320
	Insurance company	10	12	9 120
	electric company	18	19	14 440
	Internet Connection	8	8	6 080
	Phone-subscription	12	12	9 120
	None of the above	47	52	39 520
	Can not say	19	17	12 920

Use of extra money	Magazines, books, movies	17	12	9 120
	Eating, drinking, partying in a restaurant	32	24	18 240
	Exercises and sports equipment	26	19	14 440
	Cultural events (eg. concerts, theater, festivals)	33	26	19 760
	Renovation, interior design	25	27	20 520
	Health services and personal well-being	21	18	13 680
	Travel	40	33	25 080
	Consumer electronics and IT equipment, mobile phones	16	14	10 640
	Clothes, shoes and bags	23	13	9 880
	Home services (cleaning and other housekeeping services)	6	5	3 800
	Car, boat, motorcycle	13	16	12 160
	Cosmetics and beauty care	10	5	3 800
	Saving, investing	46	47	35 720
	Other	8	9	6 840
	There is no extra money left after mandatory expenses	8	11	8 360
	Can not say	3	3	2 280
Planning on buying/doing in the next 12 months

Maatilan Pellervo magazine's reader profile / Source NRS 2023

Maatilan Pellervo

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Readers: 76 000 / KMT 2023 Download magazine graphs (PDF)

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