Extended search By alphabet By topic

Matka

Matka is the number one magazine for those with travel fever. Our readers are interested in city breaks and beach destinations, domestic as well as long-distance destinations, travel news and stunning travel and nature photos. We explore all over the world, both on land and at sea, in summer and winter destinations, and provide both practical tips and information about different destinations. Reading Matka magazine is a pleasure and it tunes readers into that exciting feeling of dreaming about and planning the next trip. In addition to dream destinations in remote countries, plenty of domestic travel and tips!

Magazine's website: matka-lehti.fi Follow us :

Advertisement sales

Advertisement sales Sanoma Media Finland Oy
Phone 09 1201
Email yrityspalvelu@sanoma.fi
Contact person Mediamyynti Sanoma B2B
yrityspalvelu@sanoma.fi
Www http://media.sanoma.fi/

Contact info

Publisher Sanoma Media Finland Oy
Visiting address Töölönlahdenkatu2
00100 Helsinki
Postal address PL 20
00089 Sanoma
Phone 09 1201
Magazine's email matka-lehti@sanoma.com
Päätoimittaja Venla Kujakallio
Tuottaja Maria Niemi

Circulation or copies

Issues per year 10

Readership

Readership 79 000
Total reach 103 000
How many times read 2.3
Minutes of reading 57 min
Sources KMT 2023

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 17.01.2024 20.12.2023 22.12.2023 Theme: Travel fair. Travel trends and the most interesting destinations and novelties of the year.
2 21.02.2024 29.01.2024 31.01.2024 Theme: Wonderful Italy! The best spring destinations.
3 10.04.2024 14.03.2024 18.03.2024 Theme: Long-distance vacation destinations of your dreams. Wine tours in Europe.
4 15.05.2024 19.04.2024 23.04.2024 Theme: Cruises. Summer package tours. Cultural holidays in Europe.
5 12.06.2024 20.05.2024 22.05.2024 Theme: Great Finland issue. New accommodations and wonderful tips for the summer in Finland. Nature trips.
6 14.08.2024 22.07.2024 24.07.2024 Theme: The best travel ideas for autumn. Travel by land.
7 11.09.2024 19.08.2024 21.08.2024 Theme: The charming Mediterranean. Lovely hotels and wellness holidays.
8 09.10.2024 16.09.2024 18.09.2024 Theme: Sun! Dream winter holidays.
9 13.11.2024 21.10.2024 23.10.2024 Theme: The best of Finland in winter. Last minute tips for the Christmas holidays.
10 11.12.2024 15.11.2024 19.11.2024 Theme: Easy mini vacations. Finns' favourite destinations.

Advertisement rates

2/1

Position: Not specified

Size including margin: 460 x 297 mm

4-colour price 10075 €

2/1

Position: First spread

Size including margin: 460 x 297 mm

4-colour price 11586 €

2/1

Position: 2. Spread

Size including margin: 460 x 297 mm

4-colour price 11083 €

1/1

Position: Not specified

Size including margin: 230 x 297 mm

4-colour price 5037 €

1/1

Position: 2. Cover

Size including margin: 230 x 297 mm

4-colour price 5553 €

1/1

Position: 3. Cover

Size including margin: 230 x 297 mm

4-colour price 5553 €

1/1

Position: Back cover

Size including margin: 230 x 272 mm

4-colour price 6044 €

1/2

Position: Not specified

Size including margin: 112 x 297 mm

4-colour price 3658 €

1/2

Position: Not specified

Size including margin: 230 x 146 mm

4-colour price 3658 €

1/3

Position: Not specified

Size including margin: 76 x 297 mm

4-colour price 3124 €

1/3

Position: Not specified

Size including margin: 230 x 99 mm

4-colour price 3124 €

1/4

Position: Not specified

Size including margin: 60 x 297 mm

4-colour price 2527 €

1/4

Position: Not specified

Size including margin: 230 x 74 mm

4-colour price 2527 €

1/4

Position: Not specified

Size including margin: 112 x 146 mm

4-colour price 2527 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm 230 x 297 mm
New size mm 230 x 297 mm
Bleed mm 5 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer Printall AS , Tallinna

 

Technical info / material

Ad material delivery Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä.
Technical data Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Liimasidotuissa tuotteissa on otettava huomioon selän vaikutus aukeaman yli menevissä teksteissä. Normaalitapauksessa 6 + 6 mm vara riittää. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineisto-ja-varaustiedot/printtimainonnan-aineisto-ohjeet.

Readers: 79 000 / KMT 2023 Download magazine graphs (PDF)

Reader profile All 15+ % Matka
Readers %
Matka
Amount of readers
Readership (KMT 2023) 79 000
Total reach 103 000
SexWomen516349 770
Men493729 230
Native languageFinnish959675 840
Swedish543 160
Age15-24 y1321 580
25-34 y1453 950
35-44 y14107 900
45-54 y142015 800
55-64 y162418 960
65+ y293930 810
Gender + ageFemale 15-29 years1043 160
Female 30-49 years141310 270
Female 50+ years284636 340
Male 15-29 years101790
Male 30-49 years1486 320
Male 50+ years242721 330
Household positionLives at home with parents721 580
Lives alone282620 540
Lives with spouse374737 130
Lives with spouse and children242217 380
Single parent221 580
Other321 580
Grandchildren under 18 years of ageYes212620 540
No385644 240
No answer (under 45 year olds)411814 220
ProfessionTop Management475 530
white-collar worker, higher-level161713 430
White-collar worker12129 480
Worker1064 740
Farmer11790
Other entrepreneur332 370
Pensioner314233 180
Student, pupil1132 370
Homewife, home dad000
Unemployed21790
Other664 740
No answer321 580
EducationElementary school553 950
Secondary school764 740
Vocational282418 960
High school14118 690
University of Applied Sciences192015 800
University273225 280
Something else221 580
Size of the household1 pers282519 750
2 pers384938 710
3 pers141411 060
4 pers1297 110
5+ pers753 950
Household income (gross)Below 20 000 € /y1153 950
20 000 - 35 000 € /y191511 850
35 001 - 50 000 € /y202318 170
50 001 - 85 000 € /y222519 750
85 001 - 100 000 € /y786 320
Over 100 000 € /y91310 270
Don't want to tell575 530
Can't say / No answer732 370
Decision-maker in grocery purchasesYes939575 050
Don't know753 950
Can not say100
HousingApartment323124 490
Row house or semi-detached house151511 850
Detached house474837 920
Farm443 160
Something else11790
Can not say000
Ownership of housingOwner-occupied residence768466 360
Rented residence20129 480
Right of residence apartment232 370
Something else11790
Can not say100
Cottage or holiday home in regular useYes404837 920
No595241 080
Can not say100
Using AdBlocker or similar applicationYes19118 690
No768365 570
Can not say564 740
Number of cars in householdOne car454737 130
Two cars323426 860
Three or more cars1086 320
No car14107 900
PUUTTUUPUUTTUU222822 120
PUUTTUU676047 400
PUUTTUU432 370
PUUTTUU8107 900
PUUTTUU21790
PUUTTUU886 320
PUUTTUU575 530
Advertising ban at the door / mailboxYes241915 010
No768163 990
Can not say100
lifecycleIn paid job, entrepreneur, freelancer, farmer525140 290
Temporarily absent (= time off from work, care or study, maternity leave)100
Retired314233 180
Unemployed / laid off21790
Schoolboy or student1132 370
Housewife or father000
In the military or performing civilian service000
Other11790
Don't want to say01790
Can not say000
Participation in workplace procurement decisionsYes252620 540
No252418 960
Can't say / No answer505039 500
Health services used in the householdPublic health services858567 150
Employer - funded health care services494636 340
Private, self-funded healthcare services395039 500
Private health insurance services222217 380
No health care100
Can not say100
Type of municipality (7 class)Greater Helsinki192519 750
Turku or Tampere897 110
Oulu421 580
70 000 - 150 000 inhabitants town131511 850
Urban municipality273225 280
Conurbation16129 480
Countryside1375 530
Pets in householdCat171814 220
Dog262116 590
Some other pet543 160
No pets596349 770
Family with kidsYes322620 540
No687458 460
Use of glasses or contact lensesYes677962 410
No332116 590
How often different content is read
The frequency of reading: Print magazinesDaily152822 120
5-6 days a week453 950
1-4 days a week263930 810
Monthly241713 430
Rarely23107 900
Never700
Can not say100
The frequency of reading: Magazine content in digital formatDaily212318 170
5-6 days a week564 740
1-4 days a week191713 430
Monthly151511 850
Rarely242217 380
Never141612 640
Can not say100
The frequency of reading: Print newspapers or afternoon papersDaily304837 920
5-6 days a week453 950
1-4 days a week232519 750
Monthly13107 900
Rarely21107 900
Never71790
Can not say100
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily545341 870
5-6 days a week997 110
1-4 days a week161713 430
Monthly664 740
Rarely986 320
Never675 530
Can not say000
The frequency of reading: Free and free delivery newspapersDaily553 950
5-6 days a week432 370
1-4 days a week445442 660
Monthly171713 430
Rarely201713 430
Never943 160
Can not say100
The frequency of watching: Free online TV servicesDaily151814 220
5-6 days a week9118 690
1-4 days a week303225 280
Monthly232217 380
Rarely15107 900
Never775 530
Can not say100
The frequency of watching: Pay TV and streaming servicesDaily16129 480
5-6 days a week1086 320
1-4 days a week222217 380
Monthly1097 110
Rarely111310 270
Never313628 440
Can not say000
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily455946 610
5-6 days a week9118 690
1-4 days a week191713 430
Monthly1175 530
Rarely1264 740
Never31790
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily354535 550
5-6 days a week12118 690
1-4 days a week222318 170
Monthly1186 320
Rarely1286 320
Never753 950
Can not say01790
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily223023 700
5-6 days a week797 110
1-4 days a week161713 430
Monthly131310 270
Rarely262418 960
Never1686 320
Can not say100
The frequency of listening: Programs of commercial radio channelsDaily161814 220
5-6 days a week1097 110
1-4 days a week212015 800
Monthly14129 480
Rarely212418 960
Never161612 640
Can not say100
The frequency of listening: PodcastsDaily421 580
5-6 days a week343 160
1-4 days a week975 530
Monthly13129 480
Rarely283023 700
Never414434 760
Can not say221 580
User frequency and following: Social mediaDaily575039 500
5-6 days a week786 320
1-4 days a week875 530
Monthly343 160
Rarely664 740
Never192519 750
Can not say000
User frequency and following: Bloggers, YouTubers, or social media influencersDaily1364 740
5-6 days a week532 370
1-4 days a week1197 110
Monthly897 110
Rarely222418 960
Never404737 130
Can not say11790
User frequency: Instant messaging Daily686752 930
5-6 days a week986 320
1-4 days a week10118 690
Monthly332 370
Rarely321 580
Never8107 900
Can not say000
A paid Finnish newspaper is subscribed to my household (print or digital)Yes587256 880
No412822 120
Can not say100
I tend to buy tabloidsYes81310 270
No908667 940
Can not say221 580
A paid Finnish magazine is subscribed to my household (print or digital)Yes465644 240
No524333 970
Can not say21790
I tend to buy single copy magazinesYes172318 170
No817660 040
Can not say21790
PUUTTUUPUUTTUU131411 060
PUUTTUU543 160
PUUTTUU797 110
PUUTTUU151612 640
PUUTTUU886 320
PUUTTUU743 160
PUUTTUU1097 110
PUUTTUU653 950
PUUTTUU975 530
PUUTTUU9118 690
PUUTTUU453 950
PUUTTUU532 370
PUUTTUU131411 060
PUUTTUU897 110
PUUTTUU13129 480
PUUTTUU797 110
PUUTTUU853 950
PUUTTUU332 370
PUUTTUU565745 030
KULUTUSVÄITTÄMÄT
PUUTTUUPUUTTUU585442 660
PUUTTUU404333 970
PUUTTUU232 370
PUUTTUUPUUTTUU878970 310
PUUTTUU11107 900
PUUTTUU100
PUUTTUUPUUTTUU737660 040
PUUTTUU252217 380
PUUTTUU21790
PUUTTUUPUUTTUU818466 360
PUUTTUU181411 060
PUUTTUU21790
PUUTTUUPUUTTUU575442 660
PUUTTUU414434 760
PUUTTUU11790
PUUTTUUPUUTTUU302822 120
PUUTTUU636450 560
PUUTTUU786 320
PUUTTUUPUUTTUU849171 890
PUUTTUU1597 110
PUUTTUU100
PUUTTUUPUUTTUU414434 760
PUUTTUU575442 660
PUUTTUU232 370
PUUTTUUPUUTTUU868768 730
PUUTTUU14129 480
PUUTTUU100
PUUTTUUPUUTTUU302721 330
PUUTTUU656853 720
PUUTTUU553 950
PUUTTUUPUUTTUU394132 390
PUUTTUU605845 820
PUUTTUU11790
PUUTTUUPUUTTUU677256 880
PUUTTUU302620 540
PUUTTUU321 580
PUUTTUUPUUTTUU677256 880
PUUTTUU312519 750
PUUTTUU321 580
PUUTTUUPUUTTUU677055 300
PUUTTUU302822 120
PUUTTUU21790

Matka magazine's reader profile / Source NRS 2023

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.