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Matkaopas

As the largest travel magazine in Finland, Matkaopas is the number-one choice for travellers and those with travel fever. City holidays and beach resorts, new destinations and new winds blowing in old destinations, domestic and local travel as well as far-away places, travel news and fabulous travel and nature photographs appeal to our readers. We go on adventures around the globe, on land and sea, in summer and winter destinations, and provide both practical tips and in-depth information on various destinations. Matkaopas is a pleasure to read and evokes a thrilling sense of anticipation in its readers – planning and getting excited about their next trip

Magazine's website: http://www.etlehti.fi/teema/et_matkaopas Follow us :

Advertisement sales

Advertisement sales Sanoma Media Finland Oy
Phone 09 120 5090
Fax 09 120 5999
Email etunimi.sukunimi@sanoma.com
Contact person Marja Laulainen
09-1205090
marja.laulainen@sanoma.fi
Www http://media.sanoma.fi/

Contact info

Publisher Sanoma Media Finland Oy
Visiting address Porkkalankatu 20 A
00180 Helsinki
Postal address PL 100
00040 Sanoma
Phone 09 1201
Magazine's email matkaopas@sanoma.com

Circulation or copies

Issues per year 6

Readership

Readership 93 000
Total reach 97 000
How many times read 2,8
Minutes of reading 53 min
Page contacts 146 000 Contacts
Sources KMT 2018

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 09.01.2019 10.12.2018 13.12.2018 Thema: New destinations of the year around the world, travelling trends, traveller's health kit, international delicacies, City Guide: Lyon
2 20.02.2019 25.01.2019 30.01.2019 Thema: Budget holidays, international delicacies, great house renting guide, airport services, City Guide: Los Angeles
3 03.04.2019 08.03.2019 13.03.2019 Thema: Mediterranean gems, caravanning in Europe, amusement parks, wine tour, City Guide: Budapest, wine tours
4 12.06.2019 17.05.2019 22.05.2019 Thema: Top & novelty destinations in Finland, photography, safaris, City Guide: Delhi
5 14.08.2019 19.07.2019 24.07.2019 Thema: Hiking & trekking trips, musicals, international delicacies
6 25.09.2019 30.08.2019 04.09.2019 Thema: City holidays in Europe, domestic tips for the autumn holiday, traveller's health
7 06.11.2019 11.10.2019 16.10.2019 Thema: Long-haul holidays, international delicacies
8 04.12.2019 08.11.2019 13.11.2019 Thema: Downhill skiing

Advertisement rates

2/1

Position: Not specified

Size including margin: 460 x 297 mm

4-colour price 8400 €

2/1

Position: First spread

Size including margin: 460 x 297 mm

4-colour price 9660 €

2/1

Position: 2. Spread

Size including margin: 460 x 297 mm

4-colour price 9240 €

1/2 AU

Position: Not specified

Size including margin: 430 x 146 mm

4-colour price 6100 €

1/1

Position: Not specified

Size including margin: 230 x 297 mm

4-colour price 4200 €

1/1

Position: 2. Cover

Size including margin: 230 x 297 mm

4-colour price 4630 €

1/1

Position: 3. Cover

Size including margin: 230 x 297 mm

4-colour price 4630 €

1/1

Position: Back cover

Size including margin: 230 x 272 mm

4-colour price 5040 €

1/2

Position: Not specified

Size including margin: 112 x 297 mm

4-colour price 3050 €

1/2

Position: Not specified

Size including margin: 230 x 146 mm

4-colour price 3050 €

1/3

Position: Not specified

Size including margin: 76x297 mm

4-colour price 2604 €

1/3

Position: Not specified

Size including margin: 230 x 99 mm

4-colour price 2604 €

1/4

Position: Not specified

Size including margin: 60 x 297 mm

4-colour price 1800 €

1/4

Position: Not specified

Size including margin: 230 x 74 mm

4-colour price 1800 €

Info about inserts

Technical data

Size mm 230 x 297 mm
New size mm 230 x 297 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer Kroonpress AS , Viro

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi

Readers: 93 000 / NRS 2018 Download magazine graphs (PDF)

Reader profile All 12+ % Matkaopas
Readers %
Matkaopas
Amount of readers
SexWomen516459 520
Men493633 480
Age12-17 y743 720
18-24 y921 860
25-34 y1465 580
35-44 y141110 230
45-64 y304138 130
65+ y263734 410
ProfessionTop Management443 720
white-collar worker, higher-level131312 090
White-collar worker141312 090
Worker12109 300
Farmer11930
Other entrepreneur443 720
Pensioner304138 130
Student, pupil1465 580
Homewife, home dad000
Unemployed421 860
EducationElementary school821 860
Secondary school404642 780
High school965 580
University394440 920
Native languageFinnish959689 280
Swedish543 720
Decision-maker in grocery purchasesThe respondent393936 270
The respondent and the rest of the family455248 360
An other person in the family1598 370
Size of the household1 pers252119 530
2 pers375147 430
3 pers151413 020
4 pers14109 300
5+ pers943 720
Household income (gross)Below 35 000 € /y261917 670
35 001 - 75 000 € /y414844 640
75 001 - 100 000 € /y111614 880
Over 100 000 € /y698 370
Type of MunicipalityGreater Helsinki191715 810
Turku or Tampere854 650
Oulu432 790
70 000 - 150 000 inhabitants town131413 020
Urban municipality273027 900
Conurbation161715 810
Countryside141413 020
HousingApartment323229 760
Row house or semi-detached house161715 810
Detached house454440 920
Farm565 580
Something else100
Can not answer100
Ownership of housingOwner-occupied residence748679 980
Rented residence201110 230
Right of residence apartment21930
Something else11930
Can not answer21930
Number of cars in householdOne car434440 920
Two cars333936 270
Three or more cars1098 370
No car1398 370
Can not answer100
Car was bought new or usedNew284743 710
Used635248 360
Can not answer11930
Actively used bonus cardK-Plussa748881 840
S-etukortti799184 630
PINS476 510
Stockmann112321 390
None of these921 860
Can not answer21930
Pets in householdCat000
Dog000
Some other pet000
No pets000
Paying for print and digital newspaper or magazine subscription
Print newspaper subscription: only print newspaper is included in the subscriptionI pay myself213431 620
Someone else in household pays151614 880
Someone else pays (friend, employer etc.)354 650
I don't have paid subscription at the moment604440 920
Can not answer21930
Digital newspaper subscription: only digital newspaper is included in the subscriptionI pay myself798 370
Someone else in household pays565 580
Someone else pays (friend, employer etc.)232 790
I don't have paid subscription at the moment828074 400
Can not answer421 860
Multisubscription: A print newspaper and its digital contentI pay myself213027 900
Someone else in household pays111513 950
Someone else pays (friend, employer etc.)321 860
I don't have paid subscription at the moment635248 360
Can not answer321 860
Print magazine subscription: only print magazine is included in the subscriptionI pay myself335147 430
Someone else in household pays181715 810
Someone else pays (friend, employer etc.)476 510
I don't have paid subscription at the moment462826 040
Can not answer321 860
Digital magazine subscription: only digital magazine is included in the subscriptionI pay myself254 650
Someone else in household pays221 860
Someone else pays (friend, employer etc.)11930
I don't have paid subscription at the moment908881 840
Can not answer532 790
Print and digital magazine subscription: both print and digital magazine are included in the subscriptionI pay myself122624 180
Someone else in household pays454 650
Someone else pays (friend, employer etc.)11930
I don't have paid subscription at the moment796661 380
Can not answer554 650

Matkaopas magazine's reader profile / Source NRS 2018

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.