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Matkaopas

As the largest travel magazine in Finland, Matkaopas is the number-one choice for travellers and those with travel fever. City holidays and beach resorts, new destinations and new winds blowing in old destinations, domestic and local travel as well as far-away places, travel news and fabulous travel and nature photographs appeal to our readers. We go on adventures around the globe, on land and sea, in summer and winter destinations, and provide both practical tips and in-depth information on various destinations. Matkaopas is a pleasure to read and evokes a thrilling sense of anticipation in its readers – planning and getting excited about their next trip

Magazine's website: http://www.etlehti.fi/teema/et_matkaopas Follow us :

Advertisement sales

Advertisement sales Sanoma Media Finland Oy
Phone 09 120 5090
Fax 09 120 5999
Email etunimi.sukunimi@sanoma.com
Contact person Marja Laulainen
09-1205090
marja.laulainen@sanoma.fi
Www http://media.sanoma.fi/

Contact info

Publisher Sanoma Media Finland Oy
Visiting address Porkkalankatu 20 A
00180 Helsinki
Postal address PL 100
00040 Sanoma
Phone 09 1201
Magazine's email matkaopas@sanoma.com

Circulation or copies

Issues per year 6

Readership

Readership 104 000
Total reach 108 000
How many times read 2,8
Minutes of reading 64 min
Page contacts 193 000 Contacts
Sources KMT s2017/k2018

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 09.01.2019 10.12.2018 13.12.2018 Thema: New destinations of the year around the world, travelling trends, traveller's health kit, international delicacies, City Guide: Lyon
2 20.02.2019 25.01.2019 30.01.2019 Thema: Budget holidays, international delicacies, great house renting guide, airport services, City Guide: Los Angeles
3 03.04.2019 08.03.2019 13.03.2019 Thema: Mediterranean gems, caravanning in Europe, amusement parks, wine tour, City Guide: Budapest, wine tours
4 12.06.2019 17.05.2019 22.05.2019 Thema: Top & novelty destinations in Finland, photography, safaris, City Guide: Delhi
5 14.08.2019 19.07.2019 24.07.2019 Thema: Hiking & trekking trips, musicals, international delicacies
6 25.09.2019 30.08.2019 04.09.2019 Thema: City holidays in Europe, domestic tips for the autumn holiday, traveller's health
7 06.11.2019 11.10.2019 16.10.2019 Thema: Long-haul holidays, international delicacies
8 04.12.2019 08.11.2019 13.11.2019 Thema: Downhill skiing

Advertisement rates

2/1

Position: Not specified

Size including margin: 460 x 297 mm

4-colour price 8400 €

2/1

Position: First spread

Size including margin: 460 x 297 mm

4-colour price 9660 €

2/1

Position: 2. Spread

Size including margin: 460 x 297 mm

4-colour price 9240 €

1/2 AU

Position: Not specified

Size including margin: 430 x 146 mm

4-colour price 6100 €

1/1

Position: Not specified

Size including margin: 230 x 297 mm

4-colour price 4200 €

1/1

Position: 2. Cover

Size including margin: 230 x 297 mm

4-colour price 4630 €

1/1

Position: 3. Cover

Size including margin: 230 x 297 mm

4-colour price 4630 €

1/1

Position: Back cover

Size including margin: 230 x 272 mm

4-colour price 5040 €

1/2

Position: Not specified

Size including margin: 112 x 297 mm

4-colour price 3050 €

1/2

Position: Not specified

Size including margin: 230 x 146 mm

4-colour price 3050 €

1/3

Position: Not specified

Size including margin: 76x297 mm

4-colour price 2604 €

1/3

Position: Not specified

Size including margin: 230 x 99 mm

4-colour price 2604 €

1/4

Position: Not specified

Size including margin: 60 x 297 mm

4-colour price 1800 €

1/4

Position: Not specified

Size including margin: 230 x 74 mm

4-colour price 1800 €

Info about inserts

Technical data

Size mm 230 x 297 mm
New size mm 230 x 297 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer Kroonpress AS , Viro

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi

Readers: 104 000 / NRS a2017/s2018 Download magazine graphs (PDF)

Reader profile All 12+ % Matkaopas
Readers %
Matkaopas
Amount of readers
SexWomen516466 560
Men493637 440
Age12-17 y733 120
18-24 y911 040
25-34 y1444 160
35-44 y1488 320
45-64 y303334 320
65+ y265052 000
ProfessionTop Management333 120
white-collar worker, higher-level131010 400
White-collar worker141010 400
Worker121616 640
Farmer111 040
Other entrepreneur422 080
Pensioner304748 880
Student, pupil1344 160
Homewife, home dad000
Unemployed422 080
EducationElementary school733 120
Secondary school414344 720
High school944 160
University384950 960
Native languageFinnish9597100 880
Swedish533 120
Decision-maker in grocery purchasesThe respondent404950 960
The respondent and the rest of the family444243 680
An other person in the family1699 360
Size of the household1 pers252424 960
2 pers375456 160
3 pers1599 360
4 pers1499 360
5+ pers944 160
Household income (gross)Below 35 000 € /y262222 880
35 001 - 75 000 € /y415153 040
75 001 - 100 000 € /y111414 560
Over 100 000 € /y666 240
Type of MunicipalityGreater Helsinki191515 600
Turku or Tampere833 120
Oulu422 080
70 000 - 150 000 inhabitants town131515 600
Urban municipality273637 440
Conurbation161212 480
Countryside141616 640
HousingApartment312627 040
Row house or semi-detached house172020 800
Detached house455153 040
Farm522 080
Something else100
Can not answer100
Ownership of housingOwner-occupied residence758588 400
Rented residence201010 400
Right of residence apartment244 160
Something else100
Can not answer111 040
Number of cars in householdOne car454546 800
Two cars323940 560
Three or more cars1077 280
No car1366 240
Can not answer122 080
Car was bought new or usedNew284950 960
Used644950 960
Can not answer100
Actively used bonus cardK-Plussa769295 680
S-etukortti799598 800
PINS699 360
Stockmann131919 760
None of these922 080
Can not answer211 040
Pets in householdCat171212 480
Dog262526 000
Some other pet644 160
No pets606567 600
Paying for print and digital newspaper or magazine subscription
Print newspaper subscription: only print newspaper is included in the subscriptionI pay myself284849 920
Someone else in household pays181919 760
Someone else pays (friend, employer etc.)333 120
I don't have paid subscription at the moment513031 200
Can not answer211 040
Digital newspaper subscription: only digital newspaper is included in the subscriptionI pay myself71212 480
Someone else in household pays688 320
Someone else pays (friend, employer etc.)333 120
I don't have paid subscription at the moment817679 040
Can not answer311 040
Multisubscription: A print newspaper and its digital contentI pay myself163031 200
Someone else in household pays91414 560
Someone else pays (friend, employer etc.)211 040
I don't have paid subscription at the moment705355 120
Can not answer311 040
Print magazine subscription: only print magazine is included in the subscriptionI pay myself376365 520
Someone else in household pays181212 480
Someone else pays (friend, employer etc.)433 120
I don't have paid subscription at the moment422323 920
Can not answer200
Digital magazine subscription: only digital magazine is included in the subscriptionI pay myself255 200
Someone else in household pays255 200
Someone else pays (friend, employer etc.)111 040
I don't have paid subscription at the moment908891 520
Can not answer411 040
Print and digital magazine subscription: both print and digital magazine are included in the subscriptionI pay myself102526 000
Someone else in household pays366 240
Someone else pays (friend, employer etc.)111 040
I don't have paid subscription at the moment826769 680
Can not answer422 080

Matkaopas magazine's reader profile / Source NRS a2017/s2018

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.