Me Naiset
Me Naiset offers inspiration and good mood in the midst of a rush. The magazine is a sure choice when you want to have a good time, relax and immerse yourself in people's stories. Every week, Me Naiset has a good-natured and insightful read: the magazine is the first to tell you about the most interesting topics, phenomena and trends.
Me Naiset is involved in every turn of a woman's life. With the help of useful tips from Me Naiset, you can find more time, freedom, ease and comprehensive well-being in your everyday life. Me Naiset tells you about trends, gives the best shopping tips and tests new products that suit every purse. Every week, the magazine contains the thoughts of interesting ordinary women and people familiar with the public eye, as well as stories from the world of fashion, beauty, food, travel, interior decoration and well-being, as well as human relations. Me Naiset also tells encouragingly how many ways you can live your own life and realize your dreams both at work and in your free time.
Me Naiset reaches women of all ages: they are united by a curious, exuberant and inquisitive attitude to life instead of age. The readers of Me Naiset are active and interested in the world, they are happy to try new trends and products. Life is a pleasure for them, whether it's shopping, self-development, travel, their own well-being or even relationships.
Magazine's website: is.fi/menaiset
Follow us :
Advertisement sales
| Advertisement sales | Sanoma Media Finland Oy |
|---|---|
| Phone | +358 9 1201 |
| yrityspalvelu@sanoma.fi | |
| Contact person |
Mediamyynti Sanoma B2B yrityspalvelu@sanoma.fi |
| Www | http://media.sanoma.fi/ |
Contact info
| Publisher | Sanoma Media Finland Oy |
|---|---|
| Visiting address |
Töölönlahdenkatu2 00100 Helsinki |
| Postal address |
PL 20 00089 Sanoma |
| Phone | +358 9 1201 |
| Päätoimittaja | Katja Sipilä |
| Toimituspäällikkö | Elisa Helavuori |
| Toimituspäällikkö, verkkotoimitus | Marjut Laukia |
| Toimituspäällikkö | Sari Parkkonen |
Circulation or copies
| Issues per year | 52 |
|---|
Readership
| Readership | 109 000 |
|---|---|
| Total reach | 1 154 000 |
| How many times read | 1.9 |
| Minutes of reading | 60 min |
| Sources | KMT 2023 |
Online audience
| Magazine's website | http://www.is.fi/menaiset |
|---|
Average weekly reach Source: FIAM
Average weekly pageviews Source: FIAM
Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.
Timetable
| Issue | Publishing date | Reservation | Material | Research number | Additional info |
| 1 | 03.01.2024 | 15.12.2023 | 20.12.2023 | Theme: FEELING GOOD: Towards feeling better. FASHION: Sports fashion for many sports. | |
| 2 | 10.01.2024 | 22.12.2023 | 29.12.2023 | Theme: BIG FOOD ISSUE: Food trends for 2024. BEAUTY: Makeup trends. | |
| 3 | 17.01.2024 | 03.01.2024 | 08.01.2024 | Theme: JOURNEY: Small breaks in spring. MONEY: Take control of your own finances. | |
| 4 | 24.01.2024 | 10.01.2024 | 15.01.2024 | Theme: BEAUTY: Hair trends 2024. INTERIOR DESIGN: decoration dreams. | |
| 5 | 31.01.2024 | 17.01.2024 | 22.01.2024 | Theme: FASHION AND BEAUTY from the supermarket. FEEL GOOD: Get rid of body jams. | |
| 6 | 07.02.2024 | 24.01.2024 | 29.01.2024 | Theme: BEAUTY: Spring beauty trends. FASHION: Clothing for all winter weather. | |
| 7 | 14.02.2024 | 31.01.2024 | 05.02.2024 | Theme: LOVE EXTRA: well-being, relationships, food. Valentine's Day horoscope. | |
| 8 | 21.02.2024 | 07.02.2024 | 12.02.2024 | Theme: FASHION NUMBER: All about spring fashion: clothes, shoes and accessories. FOOD: New ideas for savory pies. | |
| 9 | 28.02.2024 | 14.02.2024 | 19.02.2024 | Theme: FEELING GOOD: Towards a better balance. JOURNEY: New nearby destinations. | |
| 10 | 06.03.2024 | 21.02.2024 | 26.02.2024 | Theme: FOOD: Everyday saviors, cook easy and affordable. MONEY: Dreams come true. | |
| 11 | 13.03.2024 | 28.02.2024 | 04.03.2024 | Theme: DÉCOR: Cheer up your home, spring trends. BEAUTY: What's new in skincare. | |
| 12 | 20.03.2024 | 06.03.2024 | 11.03.2024 | Theme: FOOD: The most wonderful foods and wines of Easter. FASHION: Colors of the season. | |
| 13 | 27.03.2024 | 13.03.2024 | 18.03.2024 | Theme: JACKETS: Spring's big jacket extra. BEAUTY: The best sunscreens. | |
| 14 | 03.04.2024 | 18.03.2024 | 21.03.2024 | Theme: TRAVEL: Summer trips and dream holidays. FOOD: A taste journey out into the world. | |
| 15 | 10.04.2024 | 25.03.2024 | 28.03.2024 | Theme: BEAUTY: Gentle hair care. FEEL GOOD: Take a walk and run to get yourself in shape. | |
| 16 | 17.04.2024 | 03.04.2024 | 08.04.2024 | Theme: FASHION &; BEAUTY: Good bargains for little money. CARS: Car buyer's guide. | |
| 17 | 24.04.2024 | 10.04.2024 | 15.04.2024 | Theme: FOOD: The most wonderful delicacies of the May Day picnic. MONEY: Get your home paperwork in order. | |
| 18 | 30.04.2024 | 16.04.2024 | 19.04.2024 | Theme: SPRING's GREAT BEAUTY EXTRA: Trusted products for skin and hair. DECORATION: Ideas for garden and balcony. | |
| 19 | 08.05.2024 | 23.04.2024 | 26.04.2024 | Theme: FABULOUS PARTY FASHION: Clothes, accessories and makeup. BEAUTY: The loveliest new fragrances. | |
| 20 | 15.05.2024 | 30.04.2024 | 06.05.2024 | Theme: SPRING PARTY: Food, drinks & table setting – trends and ideas. FASHION: The best clothes for hot days. | |
| 21 | 22.05.2024 | 07.05.2024 | 13.05.2024 | Theme: FASHION: Best swimwear. FEEL GOOD: Ways to manage stress. | |
| 22 | 29.05.2024 | 15.05.2024 | 20.05.2024 | Theme: TRAVEL: Inspiration for summer travel. BOOKS: The most entertaining holiday books. | |
| 23 | 05.06.2024 | 22.05.2024 | 27.05.2024 | Theme: GRILL EXTRA: The most delicious recipes. FASHION: Summer shoes for every taste. | |
| 24 | 12.06.2024 | 29.05.2024 | 03.06.2024 | Theme: MIDSUMMER FOOD: Midsummer's most wonderful recipes and drinks. BEAUTY: New trends in hair removal. | |
| 25 | 19.06.2024 | 05.06.2024 | 10.06.2024 | Theme: FASHION: The most beautiful summer dresses. Love horoscope. | |
| 26 | 26.06.2024 | 11.06.2024 | 14.06.2024 | Theme: FEEL GOOD & TRAVEL: Make the most of summer. FOOD: Easy cottage delicacies. | |
| 27 | 03.07.2024 | 18.06.2024 | 24.06.2024 | Theme: FOOD: Seasonal berry desserts. INTERIOR: Small purchases bring a new look to your home. SUMMER SUPPLEMENT. | |
| 28 | 10.07.2024 | 26.06.2024 | 01.07.2024 | Theme: BEAUTY: The best in affordable cosmetics. FOOD: Summer salads. SUMMER SUPPLEMENT. | |
| 29 | 17.07.2024 | 03.07.2024 | 08.07.2024 | Theme: FEELING GOOD: Enjoyment & pampering. BEAUTY: Body care novelties. SUMMER SUPPLEMENT. | |
| 30 | 24.07.2024 | 10.07.2024 | 15.07.2024 | Theme: BEAUTY: Practical tips for a hairdressing visit. FOOD: The best summer pasta. SUMMER SUPPLEMENT. | |
| 31 | 31.07.2024 | 17.07.2024 | 22.07.2024 | Theme: FASHION: Go-to outfits for everyone. FEEL GOOD: Make your relationship better. | |
| 32 | 07.08.2024 | 24.07.2024 | 29.07.2024 | Theme: MONEY: Shape up your wallet. BEAUTY: Makeup bag pick-me-up. | |
| 33 | 14.08.2024 | 31.07.2024 | 05.08.2024 | Theme: BIG FASHION ISSUE: Autumn trends and the loveliest novelties. FOOD: Delicious forest mushrooms. | |
| 34 | 21.08.2024 | 07.08.2024 | 12.08.2024 | Theme: INTERIOR DESIGN: Ideas for a home that looks like you. TRIP: Tips for a weekend getaway. | |
| 35 | 28.08.2024 | 14.08.2024 | 19.08.2024 | Theme: FASHION: Jeans buying guide. BEAUTY: Relief from skin problems. | |
| 36 | 04.09.2024 | 21.08.2024 | 26.08.2024 | Theme: AUTUMN's GREAT FOOD EXTRA: Inspiring recipes for everyday life. FEELING GOOD: The abc of good sleep. | |
| 37 | 11.09.2024 | 28.08.2024 | 02.09.2024 | Theme: BEAUTY: The best of domestic cosmetics. FEEL GOOD: Take care of your memory. | |
| 38 | 18.09.2024 | 04.09.2024 | 09.09.2024 | Theme: TRAVEL: Tips for a domestic holiday. BEAUTY: Luxury cosmetics finds. | |
| 39 | 25.09.2024 | 11.09.2024 | 16.09.2024 | Theme: COATS: Big winter coat extra. DÉCOR: New ideas for the bedroom. | |
| 40 | 02.10.2024 | 18.09.2024 | 23.09.2024 | Theme: FEEL GOOD: Feel-good routines. BEAUTY: Pro tips for easy beauty care. | |
| 41 | 09.10.2024 | 25.09.2024 | 30.09.2024 | Theme: FASHION: The most beautiful lingerie for everyone. BOOK EXTRA: The most anticipated novels of the season. | |
| 42 | 16.10.2024 | 02.10.2024 | 07.10.2024 | Theme: FOOD: Delicious treats for the weekend. FEEL GOOD: Dental well-being. | |
| 43 | 23.10.2024 | 09.10.2024 | 14.10.2024 | Theme: FASHION: Champions of affordable and sustainable fashion. DÉCOR: Tips for home storage solutions. | |
| 44 | 30.10.2024 | 16.10.2024 | 21.10.2024 | Theme: THE FESTIVE SEASON BEGINS! Fashion and beauty. Treats and drinks. | |
| 45 | 06.11.2024 | 23.10.2024 | 28.10.2024 | Theme: BEAUTY: Bargains in affordable cosmetics. FASHION: Stylish winter boots for everyone. | |
| 46 | 13.11.2024 | 30.10.2024 | 04.11.2024 | Theme: FEEL GOOD: More power! Exercise & nutrition. FOOD: Foods that do good at a low cost. | |
| 47 | 20.11.2024 | 06.11.2024 | 11.11.2024 | Theme: FOOD: Over-the-top chocolate treats. Gloggs. TRAVEL: Budget travel dreams. | |
| 48 | 27.11.2024 | 13.11.2024 | 18.11.2024 | Theme: BEAUTY: The best beauty products of the year. FASHION: The sweetest knitwear. | |
| 49 | 04.12.2024 | 20.11.2024 | 25.11.2024 | Theme: GREAT GIFT EXTRA: Tips for Christmas gifts. BOOKS: Christmas gift novels. | |
| 50 | 11.12.2024 | 26.11.2024 | 29.11.2024 | Theme: FOOD: The best ideas for the Christmas table and drinks. FEELING GOOD: The abc of interpersonal skills. | |
| 51 | 18.12.2024 | 03.12.2024 | 09.12.2024 | Theme: PARTY: Lovely party outfits and easy party makeup. Annual horoscope 2025. | |
| 52 | 27.12.2024 | 09.12.2024 | 12.12.2024 | Theme: TRENDS 2025: What's new next year? FOOD: Quick treats for the New Year. | |
| 1 | 31.12.2024 | 13.12.2024 | 18.12.2024 | Theme: FEELING GOOD: Towards feeling better. FASHION: Sports fashion for everyone. |
Advertisement rates
2/1 monikanavainen
Position: Not specified
Size including margin: 460 x 297 mm
4-colour price 18202 €
Erikoishinnat: Printti-ilmoituksen lisäksi 104 000 digi-impressiota is.fi/menaiset-osiossa.
2/1 monikanavainen
Position: First spread
Size including margin: 460 x 297 mm
4-colour price 20938 €
Erikoishinnat: Printti-ilmoituksen lisäksi 104 000 digi-impressiota is.fi/menaiset-osiossa.
2/1 monikanavainen
Position: 2. Spread
Size including margin: 460 x 297 mm
4-colour price 20034 €
Erikoishinnat: Printti-ilmoituksen lisäksi 104 000 digi-impressiota is.fi/menaiset-osiossa.
1/1 monikanavainen
Position: Not specified
Size including margin: 230 x 297 mm
4-colour price 9288 €
Erikoishinnat: Printti-ilmoituksen lisäksi 104 000 digi-impressiota is.fi/menaiset-osiossa.
1/1 monikanavainen
Position: 2. Cover
Size including margin: 230 x 297 mm
4-colour price 10286 €
Erikoishinnat: Printti-ilmoituksen lisäksi 104 000 digi-impressiota is.fi/menaiset-osiossa.
1/1 monikanavainen
Position: 3. Cover
Size including margin: 230 x 297 mm
4-colour price 10286 €
Erikoishinnat: Printti-ilmoituksen lisäksi 104 000 digi-impressiota is.fi/menaiset-osiossa.
1/1
Position: Back cover
Size including margin: 230 x 272 mm
4-colour price 7802 €
1/2
Position: Not specified
Size including margin: 112 x 297 mm
4-colour price 6167 €
1/2
Position: Not specified
Size including margin: 230 x 146 mm
4-colour price 6167 €
1/3
Position: Not specified
Size including margin: 76 x 297 mm
4-colour price 5314 €
1/3
Position: Not specified
Size including margin: 230 x 99 mm
4-colour price 5314 €
1/4
Position: Not specified
Size including margin: 60 x 297 mm
4-colour price 4474 €
1/4
Position: Not specified
Size including margin: 230 x 74 mm
4-colour price 4474 €
1/4
Position: Not specified
Size including margin: 112 x 146 mm
4-colour price 4474 €
Prices doesn't include tax.
Technical data
| Size mm | 230 x 297 mm |
|---|---|
| Bleed mm | 5 mm |
| Printing process | Offset |
| Binding | Saddle-stitching |
Printing house
| Printer | PunaMusta Oy , Tampere |
|---|
Technical info / material
| Ad material delivery | Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä. |
|---|---|
| Technical data | Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineisto-ja-varaustiedot/printtimainonnan-aineisto-ohjeet. |
Readers: 109 000 / KMT 2023 Download magazine graphs (PDF)
| Reader profile | All 15+ % | Me Naiset Readers % |
Me Naiset Amount of readers |
|
| Readership (KMT 2023) | 109 000 | |||
| Total reach | 1 154 000 | |||
| Sex | Women | 51 | 90 | 98 100 |
| Men | 49 | 10 | 10 900 | |
| Native language | Finnish | 95 | 98 | 106 820 |
| Swedish | 5 | 2 | 2 180 | |
| Age | 15-24 y | 13 | 6 | 6 540 |
| 25-34 y | 14 | 7 | 7 630 | |
| 35-44 y | 14 | 12 | 13 080 | |
| 45-54 y | 14 | 16 | 17 440 | |
| 55-64 y | 16 | 18 | 19 620 | |
| 65+ y | 29 | 42 | 45 780 | |
| Gender + age | Female 15-29 years | 10 | 8 | 8 720 |
| Female 30-49 years | 14 | 22 | 23 980 | |
| Female 50+ years | 28 | 61 | 66 490 | |
| Male 15-29 years | 10 | 1 | 1 090 | |
| Male 30-49 years | 14 | 2 | 2 180 | |
| Male 50+ years | 24 | 7 | 7 630 | |
| Household position | Lives at home with parents | 7 | 3 | 3 270 |
| Lives alone | 28 | 32 | 34 880 | |
| Lives with spouse | 37 | 37 | 40 330 | |
| Lives with spouse and children | 24 | 23 | 25 070 | |
| Single parent | 2 | 2 | 2 180 | |
| Other | 3 | 2 | 2 180 | |
| Grandchildren under 18 years of age | Yes | 21 | 28 | 30 520 |
| No | 38 | 48 | 52 320 | |
| No answer (under 45 year olds) | 41 | 24 | 26 160 | |
| Profession | Top Management | 4 | 5 | 5 450 |
| white-collar worker, higher-level | 16 | 16 | 17 440 | |
| White-collar worker | 12 | 14 | 15 260 | |
| Worker | 10 | 4 | 4 360 | |
| Farmer | 1 | 0 | 0 | |
| Other entrepreneur | 3 | 2 | 2 180 | |
| Pensioner | 31 | 44 | 47 960 | |
| Student, pupil | 11 | 6 | 6 540 | |
| Homewife, home dad | 0 | 1 | 1 090 | |
| Unemployed | 2 | 2 | 2 180 | |
| Other | 6 | 5 | 5 450 | |
| No answer | 3 | 2 | 2 180 | |
| Education | Elementary school | 5 | 5 | 5 450 |
| Secondary school | 7 | 6 | 6 540 | |
| Vocational | 28 | 23 | 25 070 | |
| High school | 14 | 10 | 10 900 | |
| University of Applied Sciences | 19 | 22 | 23 980 | |
| University | 27 | 33 | 35 970 | |
| Something else | 2 | 1 | 1 090 | |
| Size of the household | 1 pers | 28 | 32 | 34 880 |
| 2 pers | 38 | 41 | 44 690 | |
| 3 pers | 14 | 10 | 10 900 | |
| 4 pers | 12 | 12 | 13 080 | |
| 5+ pers | 7 | 5 | 5 450 | |
| Household income (gross) | Below 20 000 € /y | 11 | 9 | 9 810 |
| 20 000 - 35 000 € /y | 19 | 19 | 20 710 | |
| 35 001 - 50 000 € /y | 20 | 21 | 22 890 | |
| 50 001 - 85 000 € /y | 22 | 23 | 25 070 | |
| 85 001 - 100 000 € /y | 7 | 7 | 7 630 | |
| Over 100 000 € /y | 9 | 12 | 13 080 | |
| Don't want to tell | 5 | 5 | 5 450 | |
| Can't say / No answer | 7 | 4 | 4 360 | |
| Decision-maker in grocery purchases | Yes | 93 | 96 | 104 640 |
| Don't know | 7 | 3 | 3 270 | |
| Can not say | 1 | 0 | 0 | |
| Housing | Apartment | 32 | 32 | 34 880 |
| Row house or semi-detached house | 15 | 16 | 17 440 | |
| Detached house | 47 | 47 | 51 230 | |
| Farm | 4 | 5 | 5 450 | |
| Something else | 1 | 1 | 1 090 | |
| Can not say | 0 | 0 | 0 | |
| Ownership of housing | Owner-occupied residence | 76 | 80 | 87 200 |
| Rented residence | 20 | 14 | 15 260 | |
| Right of residence apartment | 2 | 4 | 4 360 | |
| Something else | 1 | 2 | 2 180 | |
| Can not say | 1 | 0 | 0 | |
| Cottage or holiday home in regular use | Yes | 40 | 42 | 45 780 |
| No | 59 | 56 | 61 040 | |
| Can not say | 1 | 2 | 2 180 | |
| Using AdBlocker or similar application | Yes | 19 | 9 | 9 810 |
| No | 76 | 86 | 93 740 | |
| Can not say | 5 | 5 | 5 450 | |
| Number of cars in household | One car | 45 | 49 | 53 410 |
| Two cars | 32 | 31 | 33 790 | |
| Three or more cars | 10 | 7 | 7 630 | |
| No car | 14 | 14 | 15 260 | |
| PUUTTUU | PUUTTUU | 22 | 26 | 28 340 |
| PUUTTUU | 67 | 58 | 63 220 | |
| PUUTTUU | 4 | 2 | 2 180 | |
| PUUTTUU | 8 | 9 | 9 810 | |
| PUUTTUU | 2 | 2 | 2 180 | |
| PUUTTUU | 8 | 10 | 10 900 | |
| PUUTTUU | 5 | 8 | 8 720 | |
| Advertising ban at the door / mailbox | Yes | 24 | 21 | 22 890 |
| No | 76 | 79 | 86 110 | |
| Can not say | 1 | 0 | 0 | |
| lifecycle | In paid job, entrepreneur, freelancer, farmer | 52 | 47 | 51 230 |
| Temporarily absent (= time off from work, care or study, maternity leave) | 1 | 1 | 1 090 | |
| Retired | 31 | 44 | 47 960 | |
| Unemployed / laid off | 2 | 2 | 2 180 | |
| Schoolboy or student | 11 | 6 | 6 540 | |
| Housewife or father | 0 | 1 | 1 090 | |
| In the military or performing civilian service | 0 | 0 | 0 | |
| Other | 1 | 1 | 1 090 | |
| Don't want to say | 0 | 0 | 0 | |
| Can not say | 0 | 0 | 0 | |
| Participation in workplace procurement decisions | Yes | 25 | 22 | 23 980 |
| No | 25 | 22 | 23 980 | |
| Can't say / No answer | 50 | 56 | 61 040 | |
| Health services used in the household | Public health services | 85 | 87 | 94 830 |
| Employer - funded health care services | 49 | 42 | 45 780 | |
| Private, self-funded healthcare services | 39 | 52 | 56 680 | |
| Private health insurance services | 22 | 21 | 22 890 | |
| No health care | 1 | 0 | 0 | |
| Can not say | 1 | 0 | 0 | |
| Type of municipality (7 class) | Greater Helsinki | 19 | 28 | 30 520 |
| Turku or Tampere | 8 | 10 | 10 900 | |
| Oulu | 4 | 3 | 3 270 | |
| 70 000 - 150 000 inhabitants town | 13 | 13 | 14 170 | |
| Urban municipality | 27 | 24 | 26 160 | |
| Conurbation | 16 | 13 | 14 170 | |
| Countryside | 13 | 9 | 9 810 | |
| Pets in household | Cat | 17 | 17 | 18 530 |
| Dog | 26 | 23 | 25 070 | |
| Some other pet | 5 | 5 | 5 450 | |
| No pets | 59 | 62 | 67 580 | |
| Family with kids | Yes | 32 | 27 | 29 430 |
| No | 68 | 73 | 79 570 | |
| Use of glasses or contact lenses | Yes | 67 | 79 | 86 110 |
| No | 33 | 21 | 22 890 | |
| How often different content is read | ||||
| The frequency of reading: Print magazines | Daily | 15 | 25 | 27 250 |
| 5-6 days a week | 4 | 7 | 7 630 | |
| 1-4 days a week | 26 | 41 | 44 690 | |
| Monthly | 24 | 16 | 17 440 | |
| Rarely | 23 | 10 | 10 900 | |
| Never | 7 | 0 | 0 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Magazine content in digital format | Daily | 21 | 18 | 19 620 |
| 5-6 days a week | 5 | 8 | 8 720 | |
| 1-4 days a week | 19 | 19 | 20 710 | |
| Monthly | 15 | 16 | 17 440 | |
| Rarely | 24 | 23 | 25 070 | |
| Never | 14 | 16 | 17 440 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Print newspapers or afternoon papers | Daily | 30 | 49 | 53 410 |
| 5-6 days a week | 4 | 6 | 6 540 | |
| 1-4 days a week | 23 | 23 | 25 070 | |
| Monthly | 13 | 10 | 10 900 | |
| Rarely | 21 | 10 | 10 900 | |
| Never | 7 | 2 | 2 180 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Newspaper or afternoon paper content in digital format | Daily | 54 | 50 | 54 500 |
| 5-6 days a week | 9 | 10 | 10 900 | |
| 1-4 days a week | 16 | 17 | 18 530 | |
| Monthly | 6 | 7 | 7 630 | |
| Rarely | 9 | 10 | 10 900 | |
| Never | 6 | 6 | 6 540 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of reading: Free and free delivery newspapers | Daily | 5 | 7 | 7 630 |
| 5-6 days a week | 4 | 3 | 3 270 | |
| 1-4 days a week | 44 | 48 | 52 320 | |
| Monthly | 17 | 19 | 20 710 | |
| Rarely | 20 | 17 | 18 530 | |
| Never | 9 | 5 | 5 450 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of watching: Free online TV services | Daily | 15 | 19 | 20 710 |
| 5-6 days a week | 9 | 11 | 11 990 | |
| 1-4 days a week | 30 | 29 | 31 610 | |
| Monthly | 23 | 21 | 22 890 | |
| Rarely | 15 | 11 | 11 990 | |
| Never | 7 | 9 | 9 810 | |
| Can not say | 1 | 1 | 1 090 | |
| The frequency of watching: Pay TV and streaming services | Daily | 16 | 15 | 16 350 |
| 5-6 days a week | 10 | 6 | 6 540 | |
| 1-4 days a week | 22 | 20 | 21 800 | |
| Monthly | 10 | 9 | 9 810 | |
| Rarely | 11 | 14 | 15 260 | |
| Never | 31 | 37 | 40 330 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of watching: Programs of YLE (national proadcaster) TV channels | Daily | 45 | 57 | 62 130 |
| 5-6 days a week | 9 | 9 | 9 810 | |
| 1-4 days a week | 19 | 16 | 17 440 | |
| Monthly | 11 | 8 | 8 720 | |
| Rarely | 12 | 7 | 7 630 | |
| Never | 3 | 2 | 2 180 | |
| Can not say | 0 | 1 | 1 090 | |
| The frequency of watching: Programs of commercial TV channels | Daily | 35 | 39 | 42 510 |
| 5-6 days a week | 12 | 14 | 15 260 | |
| 1-4 days a week | 22 | 22 | 23 980 | |
| Monthly | 11 | 9 | 9 810 | |
| Rarely | 12 | 10 | 10 900 | |
| Never | 7 | 6 | 6 540 | |
| Can not say | 0 | 1 | 1 090 | |
| The frequency of listening: Programs of YLE (national proadcaster) radio-channels | Daily | 22 | 28 | 30 520 |
| 5-6 days a week | 7 | 7 | 7 630 | |
| 1-4 days a week | 16 | 16 | 17 440 | |
| Monthly | 13 | 12 | 13 080 | |
| Rarely | 26 | 25 | 27 250 | |
| Never | 16 | 13 | 14 170 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of listening: Programs of commercial radio channels | Daily | 16 | 14 | 15 260 |
| 5-6 days a week | 10 | 10 | 10 900 | |
| 1-4 days a week | 21 | 20 | 21 800 | |
| Monthly | 14 | 12 | 13 080 | |
| Rarely | 21 | 22 | 23 980 | |
| Never | 16 | 22 | 23 980 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of listening: Podcasts | Daily | 4 | 3 | 3 270 |
| 5-6 days a week | 3 | 3 | 3 270 | |
| 1-4 days a week | 9 | 6 | 6 540 | |
| Monthly | 13 | 10 | 10 900 | |
| Rarely | 28 | 30 | 32 700 | |
| Never | 41 | 46 | 50 140 | |
| Can not say | 2 | 3 | 3 270 | |
| User frequency and following: Social media | Daily | 57 | 56 | 61 040 |
| 5-6 days a week | 7 | 8 | 8 720 | |
| 1-4 days a week | 8 | 9 | 9 810 | |
| Monthly | 3 | 3 | 3 270 | |
| Rarely | 6 | 5 | 5 450 | |
| Never | 19 | 19 | 20 710 | |
| Can not say | 0 | 1 | 1 090 | |
| User frequency and following: Bloggers, YouTubers, or social media influencers | Daily | 13 | 9 | 9 810 |
| 5-6 days a week | 5 | 3 | 3 270 | |
| 1-4 days a week | 11 | 9 | 9 810 | |
| Monthly | 8 | 8 | 8 720 | |
| Rarely | 22 | 23 | 25 070 | |
| Never | 40 | 46 | 50 140 | |
| Can not say | 1 | 1 | 1 090 | |
| User frequency: Instant messaging | Daily | 68 | 66 | 71 940 |
| 5-6 days a week | 9 | 7 | 7 630 | |
| 1-4 days a week | 10 | 11 | 11 990 | |
| Monthly | 3 | 3 | 3 270 | |
| Rarely | 3 | 2 | 2 180 | |
| Never | 8 | 11 | 11 990 | |
| Can not say | 0 | 0 | 0 | |
| A paid Finnish newspaper is subscribed to my household (print or digital) | Yes | 58 | 69 | 75 210 |
| No | 41 | 30 | 32 700 | |
| Can not say | 1 | 1 | 1 090 | |
| I tend to buy tabloids | Yes | 8 | 15 | 16 350 |
| No | 90 | 83 | 90 470 | |
| Can not say | 2 | 2 | 2 180 | |
| A paid Finnish magazine is subscribed to my household (print or digital) | Yes | 46 | 59 | 64 310 |
| No | 52 | 41 | 44 690 | |
| Can not say | 2 | 1 | 1 090 | |
| I tend to buy single copy magazines | Yes | 17 | 28 | 30 520 |
| No | 81 | 69 | 75 210 | |
| Can not say | 2 | 3 | 3 270 | |
| PUUTTUU | PUUTTUU | 13 | 19 | 20 710 |
| PUUTTUU | 5 | 7 | 7 630 | |
| PUUTTUU | 7 | 9 | 9 810 | |
| PUUTTUU | 15 | 14 | 15 260 | |
| PUUTTUU | 8 | 7 | 7 630 | |
| PUUTTUU | 7 | 2 | 2 180 | |
| PUUTTUU | 10 | 8 | 8 720 | |
| PUUTTUU | 6 | 8 | 8 720 | |
| PUUTTUU | 9 | 9 | 9 810 | |
| PUUTTUU | 9 | 11 | 11 990 | |
| PUUTTUU | 4 | 8 | 8 720 | |
| PUUTTUU | 5 | 6 | 6 540 | |
| PUUTTUU | 13 | 18 | 19 620 | |
| PUUTTUU | 8 | 14 | 15 260 | |
| PUUTTUU | 13 | 13 | 14 170 | |
| PUUTTUU | 7 | 12 | 13 080 | |
| PUUTTUU | 8 | 5 | 5 450 | |
| PUUTTUU | 3 | 2 | 2 180 | |
| PUUTTUU | 56 | 57 | 62 130 | |
| KULUTUSVÄITTÄMÄT | ||||
| PUUTTUU | PUUTTUU | 58 | 59 | 64 310 |
| PUUTTUU | 40 | 39 | 42 510 | |
| PUUTTUU | 2 | 2 | 2 180 | |
| PUUTTUU | PUUTTUU | 87 | 90 | 98 100 |
| PUUTTUU | 11 | 9 | 9 810 | |
| PUUTTUU | 1 | 1 | 1 090 | |
| PUUTTUU | PUUTTUU | 73 | 78 | 85 020 |
| PUUTTUU | 25 | 20 | 21 800 | |
| PUUTTUU | 2 | 2 | 2 180 | |
| PUUTTUU | PUUTTUU | 81 | 83 | 90 470 |
| PUUTTUU | 18 | 15 | 16 350 | |
| PUUTTUU | 2 | 2 | 2 180 | |
| PUUTTUU | PUUTTUU | 57 | 54 | 58 860 |
| PUUTTUU | 41 | 44 | 47 960 | |
| PUUTTUU | 1 | 1 | 1 090 | |
| PUUTTUU | PUUTTUU | 30 | 30 | 32 700 |
| PUUTTUU | 63 | 61 | 66 490 | |
| PUUTTUU | 7 | 10 | 10 900 | |
| PUUTTUU | PUUTTUU | 84 | 89 | 97 010 |
| PUUTTUU | 15 | 10 | 10 900 | |
| PUUTTUU | 1 | 1 | 1 090 | |
| PUUTTUU | PUUTTUU | 41 | 37 | 40 330 |
| PUUTTUU | 57 | 61 | 66 490 | |
| PUUTTUU | 2 | 2 | 2 180 | |
| PUUTTUU | PUUTTUU | 86 | 87 | 94 830 |
| PUUTTUU | 14 | 12 | 13 080 | |
| PUUTTUU | 1 | 0 | 0 | |
| PUUTTUU | PUUTTUU | 30 | 30 | 32 700 |
| PUUTTUU | 65 | 66 | 71 940 | |
| PUUTTUU | 5 | 5 | 5 450 | |
| PUUTTUU | PUUTTUU | 39 | 41 | 44 690 |
| PUUTTUU | 60 | 58 | 63 220 | |
| PUUTTUU | 1 | 1 | 1 090 | |
| PUUTTUU | PUUTTUU | 67 | 76 | 82 840 |
| PUUTTUU | 30 | 22 | 23 980 | |
| PUUTTUU | 3 | 2 | 2 180 | |
| PUUTTUU | PUUTTUU | 67 | 78 | 85 020 |
| PUUTTUU | 31 | 20 | 21 800 | |
| PUUTTUU | 3 | 2 | 2 180 | |
| PUUTTUU | PUUTTUU | 67 | 68 | 74 120 |
| PUUTTUU | 30 | 30 | 32 700 | |
| PUUTTUU | 2 | 3 | 3 270 | |
Me Naiset magazine's reader profile / Source NRS 2023