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Me Naiset

Edgy and cheerful, Me Naiset knows what women are into right now and, in addition to a good vibe, features the most topical people and phenomena, surprising perspectives, interesting articles and the latest novelties. Memorable stories, interesting people, celebrity news, fashion and beauty, wellbeing and exercise, interior decoration and travel and, as an increasingly trending topic, personal finances, investments and saving, are some of its most anticipated content. Me Naiset best reaches 25–44-year-old women and families with children. Our readers are active and curious, they enjoy testing novelties and new products and have a positive attitude to life. They take pleasure in shopping and making great finds as well as pampering themselves.

Magazine's website: http://www.menaiset.fi/ Follow us :

Advertisement sales

Advertisement sales Sanoma Media Finland Oy
Phone 09 120 5090
Fax 09 120 5999
Email etunimi.sukunimi@sanoma.com
Contact person Jenni Tammimäki
09 120 5275
jenni.tammimaki@sanoma.com
Www http://media.sanoma.fi/

Contact info

Publisher Sanoma Media Finland Oy
Visiting address Porkkalankatu 20 A
00180 Helsinki
Postal address PL 100
00040 Sanoma
Phone 09 1201

Circulation or copies

Issues per year 48

Readership

Readership 220 000
Total reach 565 527
How many times read 2,4
Minutes of reading 51 min
Page contacts 249 000 Contacts
Sources KMT 2018

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 03.01.2019 13.12.2018 17.12.2018 Thema: Revive your skin and hair: new treatments and products. Delicious food from waste.
2 10.01.2019 19.12.2018 27.12.2018 Thema: Travel extra: winter holiday tips for travelling local and ideas for planning your summer holiday. Fashion for people of all sizes
3 17.01.2019 02.01.2019 07.01.2019 Thema: Big food issue: Hot and spicy winter treats and drinks. New natural cosmetics
4 24.01.2019 09.01.2019 14.01.2019 Thema: Interior design extra: Colours and trends. The guide for finding a perfect pair of jeans
5 31.01.2019 16.01.2019 21.01.2019 Thema: Wellbeing for the mind and body: Energy for the long winter. Wintery cheese dishes
6 07.02.2019 23.01.2019 28.01.2019 Thema: Beauty extra: Spring trends and products. Gluten-free baking. Valentine's Day horoscope
7 14.02.2019 30.01.2019 04.02.2019 Thema: Big fashion issue of the spring: Loveliest clothes, shoes and accessories
8 21.02.2019 06.02.2019 11.02.2019 Thema: DIY hair care: Hair dyes and treatments. Comeback of Italian food: classics and new recipes
9 28.02.2019 13.02.2019 18.02.2019 Thema: Workout extra: Help from new technology and apps & best tips and equipment. Smoothies and new snacks.
10 07.03.2019 20.02.2019 25.02.2019 Thema: Fashion and beauty online. New ideas for decorating a spring home. Mexican night: easy treats for a larger crowd
11 14.03.2019 27.02.2019 04.03.2019 Thema: Feel good by summer: recipes for every situation and bodyweight workout tips.
12 21.03.2019 06.03.2019 11.03.2019 Thema: Running extra. Personal finances
13 28.03.2019 13.03.2019 18.03.2019 Thema: Big beauty issue of the spring. Yard and garden.
14 04.04.2019 20.03.2019 25.03.2019 Thema: New Easter treats and the best wine to go with lamb.
15 11.04.2019 27.03.2019 01.04.2019 Thema: Jewellery, watches & lovely accessories. New travel destinations of the summer
16 18.04.2019 03.04.2019 08.04.2019 Thema: New ideas & the best sparkling wines for a May Day brunch
17 25.04.2019 08.04.2019 11.04.2019 Thema: Pampering at a bargain price: fashion, cosmetics and treats
18 02.05.2019 15.04.2019 18.04.2019 Thema: Spring parties: food, recipes, drinks, table setting and decorations
19 09.05.2019 23.04.2019 26.04.2019 Thema: Spring party outfit guide: fashion and makeup. New interior ideas for a summer home
20 16.05.2019 30.04.2019 06.05.2019 Thema: Sunscreens, sunglasses and the best swimwear. Baking using store-bought dough
21 23.05.2019 08.05.2019 13.05.2019 Thema: Big BBQ extra and summer drinks. New fragrances.
22 29.05.2019 14.05.2019 17.05.2019 Thema: Best finds in budget cosmetics. Recreational domestic holidays
23 06.06.2019 21.05.2019 24.05.2019 Thema: Summer skin care and makeup tips, lovely nails. Best holiday books
24 13.06.2019 29.05.2019 03.06.2019 Thema: New foods and drinks for Midsummer. Love horoscope. Best tips for a motorist
25 20.06.2019 05.06.2019 10.06.2019 Thema: Loveliest summer dresses and makeup. Best summer pasta and other easy holiday treats.
26 27.06.2019 11.06.2019 14.06.2019 Thema: Interior of a summer cottage. Easy snacks for a picnic.
27 04.07.2019 18.06.2019 24.06.2019 Thema: Loveliest desserts and berry treats of the summer. SUMMER INSERT
28 11.07.2019 26.06.2019 01.07.2019 Thema: Mindfulness extra: Rest, presence and tips for feeling good. Fresh ideas for herbal dishes. SUMMER INSERT
29 18.07.2019 03.07.2019 08.07.2019 Thema: Revive your face and body: tips and the best products. Summer dishes from Finnish fish. SUMMER INSERT
30 25.07.2019 10.07.2019 15.07.2019 Thema: Summer hair. Update your makeup bag and wardrobe. Hiking, canoeing and SUP boarding. SUMMER INSERT
31 01.08.2019 17.07.2019 22.07.2019 Thema: Boost your mind and body: Wellbeing trends of the autumn and light treats. Sports fashion
32 08.08.2019 24.07.2019 29.07.2019 Thema: Fabulous fashion issue of the autumn. Seasonal treats from the autumn harvest.
33 15.08.2019 31.07.2019 05.08.2019 Thema: Look in the kitchen: Decorate and equip the kitchen for the autumn
34 22.08.2019 07.08.2019 12.08.2019 Thema: Big food extra of the autumn: trends and recipes. Jean styles of the autumn
35 29.08.2019 14.08.2019 19.08.2019 Thema: Big interior extra of the autumn: best ideas and novelties for your home. Fabulous shoes and accessories and bags for every occasion.
36 05.09.2019 21.08.2019 26.08.2019 Thema: Beauty extra: best makeup and nails. Fabulous lingerie. Oat treats and other good grains
37 12.09.2019 28.08.2019 02.09.2019 Thema: Travel extra: tips for planning the autumn and winter holiday. Vegan home cooking
38 19.09.2019 04.09.2019 09.09.2019 Thema: Best winter coats. Best finds in luxury cosmetics.
39 26.09.2019 11.09.2019 16.09.2019 Thema: Go-to products in the wardrobe. New hairstyle. Get your home finances in shape.
40 03.10.2019 18.09.2019 23.09.2019 Thema: Tips for better sleep, rest and stress-free life. All about chicken: recipes to last all year round
41 10.10.2019 25.09.2019 30.09.2019 Thema: Intensive skin and hair treatment and products. Interior design finds.
42 17.10.2019 02.10.2019 07.10.2019 Thema: Workout extra: Recovery and muscle care. Lovely fragrances, jewellery and watches.
43 24.10.2019 09.10.2019 14.10.2019 Thema: Chocolate treats and new glöggs for Christmas parties. Winter party styles: outfit and makeup ideas.
44 31.10.2019 16.10.2019 21.10.2019 Thema: New fashion and beauty for the autumn. Trendy glasses
45 07.11.2019 23.10.2019 28.10.2019 Thema: New treats and the best tips on minced meat. Best winter knits.
46 14.11.2019 30.10.2019 04.11.2019 Thema: Pampering extra: Treat and pamper yourself, improve your relationship. Escape the polar night: atmospheric city holidays
47 21.11.2019 06.11.2019 11.11.2019 Thema: Interior extra: Ideas and inspiration for Christmas. Best gift ideas.
48 28.11.2019 13.11.2019 18.11.2019 Thema: Easy and slow cooking in a pot or oven. Comfortable fashion.
49 05.12.2019 20.11.2019 25.11.2019 Thema: Big Christmas food extra: Christmas foods, treats and drinks. Best beauty products of the year.
50 12.12.2019 26.11.2019 29.11.2019 Thema: Reduce stress and improve relationships. Quick Christmas baking and Christmas wines
51 19.12.2019 04.12.2019 09.12.2019 Thema: Parties at the turn of the year: fashion, beauty and food. Horoscope for the year 2019.
52 27.12.2019 07.12.2019 12.12.2019 Thema: Pampering at a bargain price: fashion, cosmetics and treats

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Info about inserts

Technical data

Size mm 230 x 297 mm
Printing area mm 194 x 248 mm
Bleed mm 5 mm
Number of colums 4
Column width 45 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer PunaMusta Oy , Tampere

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi

Readers: 220 000 / NRS 2018 Download magazine graphs (PDF)

Reader profile All 12+ % Me Naiset
Readers %
Me Naiset
Amount of readers
SexWomen5186189 200
Men491430 800
Age12-17 y748 800
18-24 y948 800
25-34 y141124 200
35-44 y141533 000
45-64 y303679 200
65+ y262963 800
ProfessionTop Management448 800
white-collar worker, higher-level131635 200
White-collar worker142044 000
Worker12715 400
Farmer100
Other entrepreneur448 800
Pensioner303270 400
Student, pupil14715 400
Homewife, home dad012 200
Unemployed4511 000
EducationElementary school8715 400
Secondary school403679 200
High school9715 400
University3948105 600
Native languageFinnish9598215 600
Swedish524 400
Decision-maker in grocery purchasesThe respondent3949107 800
The respondent and the rest of the family454394 600
An other person in the family15817 600
Size of the household1 pers252657 200
2 pers373781 400
3 pers151430 800
4 pers141533 000
5+ pers9919 800
Household income (gross)Below 35 000 € /y262657 200
35 001 - 75 000 € /y414394 600
75 001 - 100 000 € /y111226 400
Over 100 000 € /y6613 200
Type of MunicipalityGreater Helsinki192452 800
Turku or Tampere8715 400
Oulu448 800
70 000 - 150 000 inhabitants town131430 800
Urban municipality272657 200
Conurbation161328 600
Countryside141022 000
HousingApartment323372 600
Row house or semi-detached house161737 400
Detached house454599 000
Farm536 600
Something else100
Can not answer124 400
Ownership of housingOwner-occupied residence7479173 800
Rented residence201635 200
Right of residence apartment224 400
Something else112 200
Can not answer224 400
Number of cars in householdOne car4346101 200
Two cars333168 200
Three or more cars10817 600
No car131430 800
Can not answer124 400
Car was bought new or usedNew282963 800
Used6361134 200
Can not answer112 200
Actively used bonus cardK-Plussa7484184 800
S-etukortti7984184 800
PINS448 800
Stockmann111839 600
None of these948 800
Can not answer224 400
Pets in householdCat000
Dog000
Some other pet000
No pets000
Paying for print and digital newspaper or magazine subscription
Print newspaper subscription: only print newspaper is included in the subscriptionI pay myself213168 200
Someone else in household pays151635 200
Someone else pays (friend, employer etc.)348 800
I don't have paid subscription at the moment6049107 800
Can not answer224 400
Digital newspaper subscription: only digital newspaper is included in the subscriptionI pay myself71022 000
Someone else in household pays5613 200
Someone else pays (friend, employer etc.)236 600
I don't have paid subscription at the moment8278171 600
Can not answer436 600
Multisubscription: A print newspaper and its digital contentI pay myself212759 400
Someone else in household pays111226 400
Someone else pays (friend, employer etc.)324 400
I don't have paid subscription at the moment6358127 600
Can not answer324 400
Print magazine subscription: only print magazine is included in the subscriptionI pay myself3346101 200
Someone else in household pays181635 200
Someone else pays (friend, employer etc.)448 800
I don't have paid subscription at the moment463679 200
Can not answer312 200
Digital magazine subscription: only digital magazine is included in the subscriptionI pay myself2511 000
Someone else in household pays212 200
Someone else pays (friend, employer etc.)112 200
I don't have paid subscription at the moment9087191 400
Can not answer5613 200
Print and digital magazine subscription: both print and digital magazine are included in the subscriptionI pay myself122555 000
Someone else in household pays4511 000
Someone else pays (friend, employer etc.)124 400
I don't have paid subscription at the moment7965143 000
Can not answer5511 000

Me Naiset magazine's reader profile / Source NRS 2018

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.