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Meidän Talo

Meidän Talo

Meidän Talo is the go-to media for family home residents; it helps interior decorators, gardeners, builders and renovators to make smart choices. Meidän Talo offers its readers both useful information and inspiring ideas on how to make their life in a detached house even better. The reader: Residents and builders of detached houses as well as men and women dreaming of their own house who see living in and maintaining a detached house as their shared hobby.

Magazine's website: https://www.meillakotona.fi/lehdet/meidan-talo Follow us :

Advertisement sales

Advertisement sales A-lehdet Oy
Phone 09 75 961
Email yritysasiakkaat@a-lehdet.fi
Contact person Mediamyynti A-lehdet
yritysasiakkaat@a-lehdet.fi
Www https://www.a-lehdet.fi/artikkelit/mainosta-meidan-talo-lehdessa

Contact info

Publisher A-lehdet Oy
Visiting address Risto Rytin tie 33
Helsinki
Phone 09 759 61
Magazine's email meidantalo@a-lehdet.fi
Päätoimittaja Jenny Brandt

Circulation or copies

Issues per year 12

Readership

Readership 92 000
Total reach 0
How many times read 1.9
Minutes of reading 48 min
Sources KMT 2023

Online audience

Magazine's website http://www.meillakotona.fi

Average weekly reach Source: FIAM

February 2024
393 700
-5.06 %
January 2024
414 683
-24.16 %
December 2023
546 763
33.6 %
November 2023
409 250
8.79 %
October 2023
376 187
-4.45 %
September 2023
393 720
1.46 %
August 2023
388 064
1.56 %
July 2023
382 115
4.11 %
June 2023
367 038
3.02 %
May 2023
356 267
7.69 %
April 2023
330 838
8.27 %
March 2023
305 570
12.11 %

Average weekly pageviews Source: FIAM

February 2024
1 171 892
-5.65 %
January 2024
1 242 040
-31.67 %
December 2023
1 817 649
38.83 %
November 2023
1 309 307
9.26 %
August 2023
1 198 391
3.95 %
July 2023
1 152 858
5.66 %
June 2023
1 091 148
-5.48 %
May 2023
1 154 382
10.03 %
April 2023
1 049 138
10.01 %
March 2023
953 684
13.09 %
February 2023
843 271
-8.17 %
January 2023
918 284
-11.8 %

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 17.01.2024 19.12.2023 Theme: Functional hallway and storage solutions. Home alarm systems.
2 14.02.2024 19.01.2024 Theme: Kitchen extra. Big and small appliances.
3 13.03.2024 16.02.2024 Theme: Spring renovation. Paints, wallpapers and floors.
4 10.04.2024 13.03.2024 Theme: Outdoor lounge. Patio glazing and maintenance. Garden furniture.
5 08.05.2024 12.04.2024 Theme: Add a pool to your garden. Versatile small outdoor buildings.
6 05.06.2024 10.05.2024 Theme: Renovating the summer house. DIY garden projects.
7 - 8 03.07.2024 06.06.2024 Theme: New ideas for home: building, renovation and decoration trends.
9 28.08.2024 02.08.2024 Theme: Stylish 70s houses. Home lighting. Fireplaces.
10 25.09.2024 30.08.2024 Theme: SPECIAL: Biggest change of the year. Before and after extra.
11 23.10.2024 27.09.2024 Theme: Bathroom and sauna. Children's rooms.
12 27.11.2024 01.11.2024 Theme: Old houses. Traditional building.

Advertisement rates

2/1

Position: Not specified

Size including margin: 410 x 280 mm

4-colour price 10054 €

2/1

Position: First spread

Size including margin: 410 x 280 mm

4-colour price 11062 €

1/1

Position: Not specified

Size including margin: 205 x 280 mm

4-colour price 5040 €

1/1

Position: 2. Cover

Size including margin: 205 x 280 mm

4-colour price 5544 €

1/1

Position: 3. Cover

Size including margin: 205 x 280 mm

4-colour price 5544 €

1/1 takakansi

Position: Back cover

Size including margin: 205 x 250 mm

4-colour price 5544 €

1/2

Position: Not specified

Size including margin: 100 x 280 mm

4-colour price 3518 €

1/2

Position: Not specified

Size including margin: 205 x 137 mm

4-colour price 3518 €

1/3

Position: Not specified

Size including margin: 68 x 280 mm

4-colour price 3019 €

1/3

Position: Not specified

Size including margin: 205 x 93 mm

4-colour price 3019 €

1/4

Position: Not specified

Size including margin: 51 x 280 mm

4-colour price 2636 €

1/4

Position: Not specified

Size including margin: 205 x 70 mm

4-colour price 2636 €

1/4

Position: Not specified

Size including margin: 83 x 120 mm

4-colour price 2636 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm 205 x 280 mm
New size mm 205 x 280 mm
Bleed mm 5 mm
Number of colums 4
Printing process Offset
Binding Saddle-stitching

Printing house

Printer PunaMusta Oy , Tampere

 

Technical info / material

Ad material delivery
Technical data

Readers: 92 000 / KMT 2023 Download magazine graphs (PDF)

Reader profile All 15+ % Meidän Talo
Readers %		 Meidän Talo
Amount of readers
Readership (KMT 2023) 92 000
Total reach 0
SexWomen515146 920
Men494945 080
Native languageFinnish959789 240
Swedish532 760
Age15-24 y1321 840
25-34 y1432 760
35-44 y1498 280
45-54 y141816 560
55-64 y162523 000
65+ y294238 640
Gender + ageFemale 15-29 years1021 840
Female 30-49 years14109 200
Female 50+ years284036 800
Male 15-29 years101920
Male 30-49 years1498 280
Male 50+ years243935 880
Household positionLives at home with parents721 840
Lives alone281917 480
Lives with spouse375046 000
Lives with spouse and children242422 080
Single parent221 840
Other321 840
Grandchildren under 18 years of ageYes213229 440
No385449 680
No answer (under 45 year olds)411412 880
ProfessionTop Management454 600
white-collar worker, higher-level161412 880
White-collar worker121311 960
Worker1098 280
Farmer11920
Other entrepreneur343 680
Pensioner314440 480
Student, pupil1121 840
Homewife, home dad000
Unemployed221 840
Other643 680
No answer31920
EducationElementary school587 360
Secondary school776 440
Vocational283431 280
High school141110 120
University of Applied Sciences191715 640
University272119 320
Something else221 840
Size of the household1 pers282018 400
2 pers385146 920
3 pers141412 880
4 pers1298 280
5+ pers765 520
Household income (gross)Below 20 000 € /y1154 600
20 000 - 35 000 € /y191715 640
35 001 - 50 000 € /y202119 320
50 001 - 85 000 € /y222724 840
85 001 - 100 000 € /y798 280
Over 100 000 € /y9109 200
Don't want to tell587 360
Can't say / No answer732 760
Decision-maker in grocery purchasesYes939385 560
Don't know776 440
Can not say11920
HousingApartment321917 480
Row house or semi-detached house151412 880
Detached house476156 120
Farm454 600
Something else100
Can not say000
Ownership of housingOwner-occupied residence768780 040
Rented residence201110 120
Right of residence apartment221 840
Something else11920
Can not say100
Cottage or holiday home in regular useYes404844 160
No595247 840
Can not say11920
Using AdBlocker or similar applicationYes1998 280
No768679 120
Can not say554 600
Number of cars in householdOne car454339 560
Two cars324036 800
Three or more cars10109 200
No car1465 520
PUUTTUUPUUTTUU222926 680
PUUTTUU676660 720
PUUTTUU432 760
PUUTTUU887 360
PUUTTUU21920
PUUTTUU865 520
PUUTTUU565 520
Advertising ban at the door / mailboxYes241211 040
No768880 960
Can not say100
lifecycleIn paid job, entrepreneur, freelancer, farmer525146 920
Temporarily absent (= time off from work, care or study, maternity leave)11920
Retired314440 480
Unemployed / laid off221 840
Schoolboy or student1121 840
Housewife or father000
In the military or performing civilian service000
Other11920
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes252523 000
No252523 000
Can't say / No answer505146 920
Health services used in the householdPublic health services858780 040
Employer - funded health care services494743 240
Private, self-funded healthcare services394440 480
Private health insurance services222018 400
No health care100
Can not say100
Type of municipality (7 class)Greater Helsinki191211 040
Turku or Tampere854 600
Oulu421 840
70 000 - 150 000 inhabitants town131412 880
Urban municipality273128 520
Conurbation162321 160
Countryside131311 960
Pets in householdCat171816 560
Dog262623 920
Some other pet554 600
No pets595853 360
Family with kidsYes322623 920
No687468 080
Use of glasses or contact lensesYes677972 680
No332119 320
How often different content is read
The frequency of reading: Print magazinesDaily153128 520
5-6 days a week476 440
1-4 days a week263834 960
Monthly241513 800
Rarely2387 360
Never71920
Can not say100
The frequency of reading: Magazine content in digital formatDaily212724 840
5-6 days a week554 600
1-4 days a week191412 880
Monthly152018 400
Rarely242018 400
Never141412 880
Can not say100
The frequency of reading: Print newspapers or afternoon papersDaily304945 080
5-6 days a week443 680
1-4 days a week232724 840
Monthly13109 200
Rarely2176 440
Never732 760
Can not say100
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily545550 600
5-6 days a week998 280
1-4 days a week161211 040
Monthly676 440
Rarely987 360
Never698 280
Can not say01920
The frequency of reading: Free and free delivery newspapersDaily587 360
5-6 days a week454 600
1-4 days a week445348 760
Monthly171614 720
Rarely201311 960
Never943 680
Can not say11920
The frequency of watching: Free online TV servicesDaily151614 720
5-6 days a week998 280
1-4 days a week302623 920
Monthly232220 240
Rarely151715 640
Never798 280
Can not say100
The frequency of watching: Pay TV and streaming servicesDaily161311 960
5-6 days a week1076 440
1-4 days a week221917 480
Monthly1098 280
Rarely111311 960
Never313834 960
Can not say000
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily456257 040
5-6 days a week91110 120
1-4 days a week191412 880
Monthly1176 440
Rarely1254 600
Never321 840
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily354945 080
5-6 days a week121211 040
1-4 days a week222018 400
Monthly1165 520
Rarely1276 440
Never765 520
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily223027 600
5-6 days a week787 360
1-4 days a week161715 640
Monthly131110 120
Rarely262321 160
Never16109 200
Can not say100
The frequency of listening: Programs of commercial radio channelsDaily162119 320
5-6 days a week1098 280
1-4 days a week212119 320
Monthly141211 040
Rarely212220 240
Never161513 800
Can not say11920
The frequency of listening: PodcastsDaily421 840
5-6 days a week321 840
1-4 days a week954 600
Monthly1387 360
Rarely283229 440
Never414844 160
Can not say221 840
User frequency and following: Social mediaDaily574844 160
5-6 days a week787 360
1-4 days a week898 280
Monthly332 760
Rarely665 520
Never192623 920
Can not say000
User frequency and following: Bloggers, YouTubers, or social media influencersDaily1354 600
5-6 days a week532 760
1-4 days a week1165 520
Monthly865 520
Rarely222825 760
Never405146 920
Can not say11920
User frequency: Instant messaging Daily685853 360
5-6 days a week9109 200
1-4 days a week101311 960
Monthly354 600
Rarely332 760
Never81110 120
Can not say01920
A paid Finnish newspaper is subscribed to my household (print or digital)Yes587266 240
No412825 760
Can not say100
I tend to buy tabloidsYes81412 880
No908477 280
Can not say221 840
A paid Finnish magazine is subscribed to my household (print or digital)Yes465954 280
No524036 800
Can not say21920
I tend to buy single copy magazinesYes172321 160
No817569 000
Can not say221 840
PUUTTUUPUUTTUU131513 800
PUUTTUU543 680
PUUTTUU765 520
PUUTTUU151513 800
PUUTTUU876 440
PUUTTUU754 600
PUUTTUU1098 280
PUUTTUU643 680
PUUTTUU987 360
PUUTTUU9109 200
PUUTTUU454 600
PUUTTUU543 680
PUUTTUU131211 040
PUUTTUU898 280
PUUTTUU131211 040
PUUTTUU776 440
PUUTTUU876 440
PUUTTUU321 840
PUUTTUU565853 360
KULUTUSVÄITTÄMÄT
PUUTTUUPUUTTUU585651 520
PUUTTUU404238 640
PUUTTUU221 840
PUUTTUUPUUTTUU879183 720
PUUTTUU1187 360
PUUTTUU11920
PUUTTUUPUUTTUU737770 840
PUUTTUU252119 320
PUUTTUU221 840
PUUTTUUPUUTTUU818477 280
PUUTTUU181513 800
PUUTTUU221 840
PUUTTUUPUUTTUU575651 520
PUUTTUU414339 560
PUUTTUU121 840
PUUTTUUPUUTTUU303027 600
PUUTTUU636357 960
PUUTTUU776 440
PUUTTUUPUUTTUU849082 800
PUUTTUU1598 280
PUUTTUU100
PUUTTUUPUUTTUU414339 560
PUUTTUU575449 680
PUUTTUU221 840
PUUTTUUPUUTTUU868780 040
PUUTTUU141211 040
PUUTTUU100
PUUTTUUPUUTTUU302623 920
PUUTTUU657064 400
PUUTTUU543 680
PUUTTUUPUUTTUU394137 720
PUUTTUU605752 440
PUUTTUU11920
PUUTTUUPUUTTUU677165 320
PUUTTUU302422 080
PUUTTUU343 680
PUUTTUUPUUTTUU677064 400
PUUTTUU312724 840
PUUTTUU321 840
PUUTTUUPUUTTUU676963 480
PUUTTUU302724 840
PUUTTUU232 760

Meidän Talo magazine's reader profile / Source NRS 2023

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.

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