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Metsästys ja Kalastus

Understanding nature is essential whenever visiting the wilderness. Metsästys ja Kalastus tells about the current phenomena for the hobbies of each season. Modern hunters and anglers use many methods and different gear. Readers are passionate about their hobby and invest time and money in equipment and trips. Metsästys ja Kalastus experiments, compares, and measures tools and gear, and provides readers with useful information that is objective and proven. Wilderness stories and pictures from the readers are a strong part of Metsästys ja Kalastus.
Metsästys ja Kalastus is the longest-running publication in the field, made by the best experts in the field all over Finland. In addition to the magazine, websites and social media are reaching growing audiences well. Metsästys ja Kalastus appears 12 times per year. You can find the website at Metsastysjakalastus.fi.

Magazine's website: https://metsastysjakalastus.fi/ Follow us :

Advertisement sales

Advertisement sales Otavamedia Oy
Phone +358 9 15 661
Contact person Mediamyynti Otavamedia
yrityspalvelu@otavamedia.fi
Www https://yrityksille.otavamedia.fi/

Contact info

Publisher Otavamedia Oy
Visiting address Uudenmaankatu 10
00120 Helsinki
Phone +358 9 15 661
Magazine's email metsastys.kalastus@otavamedia.fi
Vastaava päätoimittaja Reijo Ruokanen

Circulation or copies

Issues per year 12

Readership

Readership 177 000
Total reach 182 000
How many times read 2.2
Minutes of reading 58 min
Sources KMT 2023

Online audience

Magazine's website http://www.Metsästysjakalastus.fi

Average weekly reach Source: FIAM

February 2024
6 176
6.52 %
January 2024
5 798
-27.99 %
December 2023
8 052
60.02 %
November 2023
5 032
-51.47 %
October 2023
10 369
-9.92 %
September 2023
11 511
248.08 %
August 2023
3 307
-16.15 %
July 2023
3 944
-53.33 %
June 2023
8 451
14.84 %
May 2023
7 359
30.59 %
April 2023
5 635
29.51 %
March 2023
4 351
-23.02 %

Average weekly pageviews Source: FIAM

February 2024
18 180
1.42 %
January 2024
17 925
-26.66 %
December 2023
24 441
38.12 %
November 2023
17 696
84.58 %
August 2023
9 587
-1.69 %
July 2023
9 752
-45.02 %
June 2023
17 737
8.54 %
May 2023
16 341
-7.35 %
April 2023
17 638
44.51 %
March 2023
12 205
-28.9 %
February 2023
17 166
-3.3 %
January 2023
17 751
51.83 %

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 03.01.2024 07.12.2023 12.12.2023 Theme: Ice fishing. The ice fishing season is underway throughout the country. We give tips for jigging the lake pike-perch.
2 07.02.2024 16.01.2024 19.01.2024 Theme: Crow hunt. A report on a crow hunt carried out with a special permit, what kind of tools are available for attracting crows, information on the impact of the crow population on the bird population.
3 06.03.2024 13.02.2024 16.02.2024 Theme: Travelling off-road. Tips for choosing routes and making a map inquiry in advance. We explain how and when you can drive a motor vehicle off-road.
4 03.04.2024 08.03.2024 13.03.2024 Theme: Pike fishing. This common, large-growing carnivorous fish is one of angler’s favourite catches. We fish for spring pike in Uusikaupunki and tell about the lures that are suitable for the beginning of the season.
5 08.05.2024 15.04.2024 18.04.2024 Theme: Hunting and fishing control. We tell about the operation of hunting and fishing control and what a hunting and fishing supervisor does in practice. We review the hunting and fishing regulations and explain what are the key sections for a hunting and fishing enthusiast and why.
6 05.06.2024 14.05.2024 17.05.2024 Theme: Shooting practice. We test a mobile shooting range in practice, an expert gives tips for long distance shots on game, we explain about the providers of shooting instruction.
7 03.07.2024 10.06.2024 13.06.2024 Theme: Pike-perch fishing. As the climate and waters become warmer, the pike-perch flourishes even better. Advice on equipping a cottage boat for pike-perch fishing. Tips for catching large pike-perch.
8 07.08.2024 16.07.2024 19.07.2024 Theme: The opening issue of the hunting season. A report on a forest goose hunt, we tell about the transplantation of greylag geese, information about barnacle geese.
9 04.09.2024 13.08.2024 16.08.2024 Theme: Bear hunt. We go on a bear hunt in Suomussalmi with the students of the game study programme. Hunting dogs on a bear hunt. Commercial bear hunt.
10 02.10.2024 10.09.2024 13.09.2024 Theme: Elk hunt. Elk is a popular Finnish game and a traditional target for hunting parties. We tell about elk-hunting and the status of domestic elk populations.
11 06.11.2024 15.10.2024 18.10.2024 Theme: Game food. The autumn hunting season is the peak season for various game dishes. Expert tips for preparing game meat for food, instructions and advice for the home kitchen.
12 04.12.2024 12.11.2024 15.11.2024 Theme: Hunting around the world. We go hunting around the world, spectacular reports. We advise on what to take into account and how to anticipate when traveling with a firearm.

Advertisement rates

2/1

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Size including margin: 420 x 275 mm

4-colour price 5700 €

1/1

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Size including margin: 210 x 275 mm

4-colour price 3160 €

1/1

Position: 2. Cover

Size including margin: 210 x 275 mm

4-colour price 3480 €

1/1

Position: 3. Cover

Size including margin: 210 x 275 mm

4-colour price 3480 €

1/1 Takakansi

Position: Back cover

Size including margin: 210 x 245 mm

4-colour price 3480 €

1/2

Position: Not specified

Size including margin: 102 x 275 mm

4-colour price 2150 €

1/2

Position: Not specified

Size including margin: 210 x 135 mm

4-colour price 2150 €

1/4

Position: Not specified

Size including margin: 49 x 275 mm

4-colour price 1580 €

1/4

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Size including margin: 210 x 66 mm

4-colour price 1580 €

1/4

Position: Not specified

Size including margin: 102 x 135 mm

4-colour price 1580 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm 210 x 275 mm
Printing area mm 210 x 275 mm
Bleed mm 5 mm
Column width 45 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer PunaMusta Oy , PunaMusta Oy Forssa

 

Technical info / material

Ad material delivery Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.
Technical data yrityksille.otavamedia.fi/tekniset tiedot ja hinnat

Readers: 177 000 / KMT 2023 Download magazine graphs (PDF)

Reader profile All 15+ % Metsästys ja Kalastus
Readers %
Metsästys ja Kalastus
Amount of readers
Readership (KMT 2023) 177 000
Total reach 182 000
SexWomen512442 480
Men4976134 520
Native languageFinnish9598173 460
Swedish523 540
Age15-24 y13712 390
25-34 y141119 470
35-44 y141221 240
45-54 y141424 780
55-64 y162035 400
65+ y293561 950
Gender + ageFemale 15-29 years1023 540
Female 30-49 years14610 620
Female 50+ years281526 550
Male 15-29 years10915 930
Male 30-49 years141933 630
Male 50+ years244884 960
Household positionLives at home with parents747 080
Lives alone282340 710
Lives with spouse374477 880
Lives with spouse and children242442 480
Single parent223 540
Other323 540
Grandchildren under 18 years of ageYes212747 790
No384376 110
No answer (under 45 year olds)413053 100
ProfessionTop Management447 080
white-collar worker, higher-level161119 470
White-collar worker121017 700
Worker101424 780
Farmer123 540
Other entrepreneur358 850
Pensioner313867 260
Student, pupil11610 620
Homewife, home dad000
Unemployed223 540
Other658 850
No answer323 540
EducationElementary school5712 390
Secondary school7712 390
Vocational283969 030
High school141119 470
University of Applied Sciences191730 090
University271831 860
Something else211 770
Size of the household1 pers282137 170
2 pers384783 190
3 pers141424 780
4 pers121119 470
5+ pers7814 160
Household income (gross)Below 20 000 € /y11915 930
20 000 - 35 000 € /y192035 400
35 001 - 50 000 € /y202442 480
50 001 - 85 000 € /y222442 480
85 001 - 100 000 € /y7814 160
Over 100 000 € /y9915 930
Don't want to tell535 310
Can't say / No answer747 080
Decision-maker in grocery purchasesYes9392162 840
Don't know7712 390
Can not say111 770
HousingApartment321933 630
Row house or semi-detached house151424 780
Detached house4758102 660
Farm4915 930
Something else100
Can not say000
Ownership of housingOwner-occupied residence7682145 140
Rented residence201323 010
Right of residence apartment235 310
Something else111 770
Can not say111 770
Cottage or holiday home in regular useYes404376 110
No595699 120
Can not say111 770
Using AdBlocker or similar applicationYes191730 090
No7678138 060
Can not say5610 620
Number of cars in householdOne car454274 340
Two cars323969 030
Three or more cars101323 010
No car14610 620
PUUTTUUPUUTTUU222442 480
PUUTTUU6773129 210
PUUTTUU447 080
PUUTTUU8915 930
PUUTTUU223 540
PUUTTUU835 310
PUUTTUU547 080
Advertising ban at the door / mailboxYes241526 550
No7684148 680
Can not say111 770
lifecycleIn paid job, entrepreneur, freelancer, farmer525292 040
Temporarily absent (= time off from work, care or study, maternity leave)111 770
Retired313867 260
Unemployed / laid off223 540
Schoolboy or student11610 620
Housewife or father000
In the military or performing civilian service000
Other111 770
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes252849 560
No252238 940
Can't say / No answer505088 500
Health services used in the householdPublic health services8587153 990
Employer - funded health care services494884 960
Private, self-funded healthcare services393867 260
Private health insurance services222035 400
No health care100
Can not say111 770
Type of municipality (7 class)Greater Helsinki19814 160
Turku or Tampere858 850
Oulu447 080
70 000 - 150 000 inhabitants town131017 700
Urban municipality272849 560
Conurbation162137 170
Countryside132442 480
Pets in householdCat171933 630
Dog263053 100
Some other pet5610 620
No pets595597 350
Family with kidsYes323053 100
No6870123 900
Use of glasses or contact lensesYes6768120 360
No333256 640
How often different content is read
The frequency of reading: Print magazinesDaily152238 940
5-6 days a week4610 620
1-4 days a week263460 180
Monthly242238 940
Rarely231323 010
Never723 540
Can not say111 770
The frequency of reading: Magazine content in digital formatDaily212646 020
5-6 days a week558 850
1-4 days a week191933 630
Monthly151730 090
Rarely241933 630
Never141221 240
Can not say111 770
The frequency of reading: Print newspapers or afternoon papersDaily303969 030
5-6 days a week4712 390
1-4 days a week232951 330
Monthly131221 240
Rarely211119 470
Never723 540
Can not say100
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily545495 580
5-6 days a week9814 160
1-4 days a week161526 550
Monthly6712 390
Rarely91119 470
Never658 850
Can not say000
The frequency of reading: Free and free delivery newspapersDaily5814 160
5-6 days a week447 080
1-4 days a week444986 730
Monthly171628 320
Rarely201628 320
Never9610 620
Can not say123 540
The frequency of watching: Free online TV servicesDaily151628 320
5-6 days a week91119 470
1-4 days a week302849 560
Monthly232340 710
Rarely151424 780
Never7712 390
Can not say100
The frequency of watching: Pay TV and streaming servicesDaily161424 780
5-6 days a week10814 160
1-4 days a week222137 170
Monthly101119 470
Rarely111119 470
Never313561 950
Can not say000
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily455597 350
5-6 days a week91017 700
1-4 days a week191628 320
Monthly11915 930
Rarely12814 160
Never323 540
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily354477 880
5-6 days a week121323 010
1-4 days a week222035 400
Monthly11814 160
Rarely12915 930
Never7610 620
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily222951 330
5-6 days a week7915 930
1-4 days a week161831 860
Monthly131119 470
Rarely262137 170
Never161119 470
Can not say111 770
The frequency of listening: Programs of commercial radio channelsDaily162035 400
5-6 days a week101119 470
1-4 days a week212340 710
Monthly141323 010
Rarely212035 400
Never161221 240
Can not say111 770
The frequency of listening: PodcastsDaily435 310
5-6 days a week335 310
1-4 days a week9814 160
Monthly131221 240
Rarely282646 020
Never414579 650
Can not say235 310
User frequency and following: Social mediaDaily574986 730
5-6 days a week7610 620
1-4 days a week81017 700
Monthly358 850
Rarely6712 390
Never192340 710
Can not say000
User frequency and following: Bloggers, YouTubers, or social media influencersDaily13814 160
5-6 days a week547 080
1-4 days a week11915 930
Monthly8814 160
Rarely222340 710
Never404783 190
Can not say111 770
User frequency: Instant messaging Daily6858102 660
5-6 days a week91017 700
1-4 days a week101424 780
Monthly347 080
Rarely347 080
Never81017 700
Can not say000
A paid Finnish newspaper is subscribed to my household (print or digital)Yes5864113 280
No413561 950
Can not say111 770
I tend to buy tabloidsYes81119 470
No9086152 220
Can not say235 310
A paid Finnish magazine is subscribed to my household (print or digital)Yes465393 810
No524681 420
Can not say211 770
I tend to buy single copy magazinesYes171628 320
No8180141 600
Can not say235 310
PUUTTUUPUUTTUU131119 470
PUUTTUU511 770
PUUTTUU758 850
PUUTTUU151831 860
PUUTTUU81017 700
PUUTTUU7712 390
PUUTTUU101221 240
PUUTTUU635 310
PUUTTUU9814 160
PUUTTUU9814 160
PUUTTUU423 540
PUUTTUU535 310
PUUTTUU131323 010
PUUTTUU858 850
PUUTTUU131424 780
PUUTTUU758 850
PUUTTUU81017 700
PUUTTUU335 310
PUUTTUU565597 350
KULUTUSVÄITTÄMÄT
PUUTTUUPUUTTUU585393 810
PUUTTUU404579 650
PUUTTUU223 540
PUUTTUUPUUTTUU8789157 530
PUUTTUU11915 930
PUUTTUU111 770
PUUTTUUPUUTTUU7373129 210
PUUTTUU252544 250
PUUTTUU223 540
PUUTTUUPUUTTUU8182145 140
PUUTTUU181628 320
PUUTTUU223 540
PUUTTUUPUUTTUU5757100 890
PUUTTUU414172 570
PUUTTUU123 540
PUUTTUUPUUTTUU303154 870
PUUTTUU6362109 740
PUUTTUU7610 620
PUUTTUUPUUTTUU8486152 220
PUUTTUU151424 780
PUUTTUU111 770
PUUTTUUPUUTTUU414376 110
PUUTTUU575597 350
PUUTTUU235 310
PUUTTUUPUUTTUU8687153 990
PUUTTUU141221 240
PUUTTUU111 770
PUUTTUUPUUTTUU302544 250
PUUTTUU6572127 440
PUUTTUU535 310
PUUTTUUPUUTTUU394172 570
PUUTTUU6059104 430
PUUTTUU111 770
PUUTTUUPUUTTUU6766116 820
PUUTTUU303154 870
PUUTTUU335 310
PUUTTUUPUUTTUU6762109 740
PUUTTUU313663 720
PUUTTUU323 540
PUUTTUUPUUTTUU6767118 590
PUUTTUU303154 870
PUUTTUU223 540

Metsästys ja Kalastus magazine's reader profile / Source NRS 2023

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.