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Oma Aika

Oma Aika is a lifestyle magazine for the 50+ generation. Each issue delves into relevant
information of health, travel, finances and legal matters. Oma Aika offers readers a real-look
at real-people with entertaining and touching stories.

Magazine's website: https://omaaikalehti.fi/ Follow us :

Advertisement sales

Advertisement sales Fokus Media Finland Oy
Contact person Jaana Lindvall-Harki
+358 40 5821416
jaana.lindvall-harki@fokusmedia.fi
Www https://fokusmedia.fi/media/yhteystiedot/

Contact info

Publisher Fokus Media Finland Oy
Visiting address Hämeentie 135 A
00560 Helsinki

Circulation or copies

Issues per year 14

Readership

Readership 49 000
How many times read
Minutes of reading 79 min
Page contacts 88 000 Contacts
Sources KMT 2018

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 02.01.2019 30.11.2018 Thema: Food, weight control and age. Hearing issues and agerelated problems. Morocco. Skiing in the Alps. How to dress for your age.
2 30.01.2019 04.01.2019 Thema: Help for upper digestive disorders. Bunions. Slovenia. Madera’s gardens. Finally free. Transitioning into retirement.
3 20.02.2019 25.01.2019 Thema: Osteoporosis. Vegetarian eating guide. Rome. Stockholm’s Kransen district. Tricks for home storage and organisation.
4 13.03.2019 15.02.2019 Thema: How do you recognise depression? Ringing in the ears. Barcelona. Zagreb. Why gardens make you happy.
5 10.04.2019 15.03.2019 Thema: Memory issues. Bergen. Naantali. Easter special.
6 08.05.2019 12.04.2019 Thema: Heart arrhythmia. Yoga retreats in Italy. Kotka. Spring’s beautiful greenery.
7 29.05.2019 03.05.2019 Thema: Alcohol and age-related tolerance. Turku Archipelago. Seville. Summer cottages.
8 19.06.2019 23.05.2019 Thema: Thyroid problems. Food travel in Estonia. Gotland. Summer grilling.
9 24.07.2019 28.06.2019 Thema: Identify and treat bowel problems. Paddling in Finland. Dublin. Plus: carbon footprint.
10 14.08.2019 19.07.2019 Thema: Daily exercise, 10-minutes quick training. Sugar-free life. Kilpsijärvi, East London. Beauty for 50+.
11 04.09.2019 09.08.2019 Thema: How age affects eye sight. Venice. Home lighting.
12 25.09.2019 30.08.2019 Thema: All about moles. Crete. Testaments and wills. Dream traveling. Literature special.
13 23.10.2019 27.09.2019 Thema: Tips to a good night’s sleep. Azores, Brussel’s vintage shops.
14 27.11.2019 01.11.2019 Thema: Body and mind and psycho-physical therapy. Berlin’s Christmas markets. Finnish design treasures.

Advertisement rates

1. aukeama

Position: First spread

Size including margin: 440 x 285 mm

4-colour price 8650 €

Aukeama

Position: Not specified

Size including margin: 440 x 285 mm

4-colour price 7530 €

Sivu

Position: Not specified

Size including margin: 220 x 285 mm

4-colour price 4300 €

Takakansi

Position: Not specified

Size including margin: 220 x 250 mm

4-colour price 4800 €

2. ja 3. kansi

Position: 2. Cover

Size including margin: 220 x 285 mm

4-colour price 4940 €

½ sivu

Position: Not specified

Size including margin: 105 x 285 mm

4-colour price 2700 €

½ sivu

Position: Not specified

Size including margin: 220 x 137 mm

4-colour price 2700 €

1/4 sivu postikortti

Position: Not specified

Size including margin: 105 x 137 mm

4-colour price 1650 €

1/4 pystypalkki

Position: Not specified

Size including margin: 52 x 285 mm

4-colour price 1650 €

1/4 vaaka

Position: Not specified

Size including margin: 220 x 67 mm

4-colour price 1650 €

Info about inserts

Technical data

Size mm 220 x 285 mm
Bleed mm 5 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer Kroonpress AS , Viro

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data

Readers: 49 000 / NRS 2018 Download magazine graphs (PDF)

Reader profile All 12+ % Oma Aika
Readers %
Oma Aika
Amount of readers
SexWomen517637 240
Men492411 760
Age12-17 y731 470
18-24 y91490
25-34 y1400
35-44 y1431 470
45-64 y304723 030
65+ y264622 540
ProfessionTop Management42980
white-collar worker, higher-level13104 900
White-collar worker14136 370
Worker1262 940
Farmer100
Other entrepreneur431 470
Pensioner305828 420
Student, pupil1441 960
Homewife, home dad000
Unemployed431 470
EducationElementary school8115 390
Secondary school404120 090
High school962 940
University394019 600
Native languageFinnish959948 510
Swedish51490
Decision-maker in grocery purchasesThe respondent394924 010
The respondent and the rest of the family454622 540
An other person in the family1552 450
Size of the household1 pers252914 210
2 pers375426 460
3 pers1583 920
4 pers1473 430
5+ pers931 470
Household income (gross)Below 35 000 € /y262713 230
35 001 - 75 000 € /y415124 990
75 001 - 100 000 € /y11115 390
Over 100 000 € /y652 450
Type of MunicipalityGreater Helsinki19136 370
Turku or Tampere883 920
Oulu42980
70 000 - 150 000 inhabitants town13104 900
Urban municipality273014 700
Conurbation162512 250
Countryside14115 390
HousingApartment323215 680
Row house or semi-detached house16188 820
Detached house454823 520
Farm52980
Something else100
Can not answer100
Ownership of housingOwner-occupied residence748943 610
Rented residence2083 920
Right of residence apartment22980
Something else11490
Can not answer21490
Number of cars in householdOne car435828 420
Two cars332713 230
Three or more cars1052 450
No car13104 900
Can not answer100
Car was bought new or usedNew284120 090
Used635727 930
Can not answer100
Actively used bonus cardK-Plussa748843 120
S-etukortti799044 100
PINS462 940
Stockmann11209 800
None of these962 940
Can not answer200
Pets in householdCat000
Dog000
Some other pet000
No pets000
Paying for print and digital newspaper or magazine subscription
Print newspaper subscription: only print newspaper is included in the subscriptionI pay myself213718 130
Someone else in household pays15199 310
Someone else pays (friend, employer etc.)32980
I don't have paid subscription at the moment604019 600
Can not answer22980
Digital newspaper subscription: only digital newspaper is included in the subscriptionI pay myself773 430
Someone else in household pays562 940
Someone else pays (friend, employer etc.)21490
I don't have paid subscription at the moment828441 160
Can not answer42980
Multisubscription: A print newspaper and its digital contentI pay myself213416 660
Someone else in household pays11178 330
Someone else pays (friend, employer etc.)32980
I don't have paid subscription at the moment634622 540
Can not answer331 470
Print magazine subscription: only print magazine is included in the subscriptionI pay myself335828 420
Someone else in household pays18136 370
Someone else pays (friend, employer etc.)431 470
I don't have paid subscription at the moment463215 680
Can not answer331 470
Digital magazine subscription: only digital magazine is included in the subscriptionI pay myself252 450
Someone else in household pays22980
Someone else pays (friend, employer etc.)100
I don't have paid subscription at the moment908943 610
Can not answer541 960
Print and digital magazine subscription: both print and digital magazine are included in the subscriptionI pay myself122713 230
Someone else in household pays483 920
Someone else pays (friend, employer etc.)11490
I don't have paid subscription at the moment796129 890
Can not answer541 960

Oma Aika magazine's reader profile / Source NRS 2018

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.