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Oma Aika

Oma Aika is a lifestyle magazine for the 50+ generation. Each issue delves into relevant
information of health, travel, finances and legal matters. Oma Aika offers readers a real-look
at real-people with entertaining and touching stories.

Magazine's website: https://omaaikalehti.fi/ Follow us :

Advertisement sales

Advertisement sales Fokus Media Finland Oy
Contact person Jaana Lindvall-Harki
+358 40 5821416
jaana.lindvall-harki@fokusmedia.fi
Www https://fokusmedia.fi/media/yhteystiedot/

Contact info

Publisher Fokus Media Finland Oy
Visiting address Hämeentie 153 C
00560 Helsinki

Circulation or copies

Issues per year 14

Readership

Readership 57 000
How many times read
Minutes of reading 78 min
Page contacts 84 000 Contacts
Sources KMT s2017/k2018

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 02.01.2019 30.11.2018 Thema: Food, weight control and age. Hearing issues and agerelated problems. Morocco. Skiing in the Alps. How to dress for your age.
2 30.01.2019 04.01.2019 Thema: Help for upper digestive disorders. Bunions. Slovenia. Madera’s gardens. Finally free. Transitioning into retirement.
3 20.02.2019 25.01.2019 Thema: Osteoporosis. Vegetarian eating guide. Rome. Stockholm’s Kransen district. Tricks for home storage and organisation.
4 13.03.2019 15.02.2019 Thema: How do you recognise depression? Ringing in the ears. Barcelona. Zagreb. Why gardens make you happy.
5 10.04.2019 15.03.2019 Thema: Memory issues. Bergen. Naantali. Easter special.
6 08.05.2019 12.04.2019 Thema: Heart arrhythmia. Yoga retreats in Italy. Kotka. Spring’s beautiful greenery.
7 29.05.2019 03.05.2019 Thema: Alcohol and age-related tolerance. Turku Archipelago. Seville. Summer cottages.
8 19.06.2019 23.05.2019 Thema: Thyroid problems. Food travel in Estonia. Dublin. Summer grilling.
9 24.07.2019 28.06.2019 Thema: Identify and treat bowel problems. Paddling in Finland, Gotland. Community hobbies.
10 14.08.2019 19.07.2019 Thema: Daily exercise. 10-minutes quick training. Kilpsijärvi, East London. Beauty for 50+.
11 04.09.2019 09.08.2019 Thema: How age affects eye sight. Venice. Home lighting.
12 25.09.2019 30.08.2019 Thema: All about moles. Crete. Testaments and wills.
13 23.10.2019 27.09.2019 Thema: Tips to a good night’s sleep. Azores, Brussel’s vintage shops. Literature special.
14 27.11.2019 01.11.2019 Thema: Body and mind and psycho-physical therapy. Berlin’s Christmas markets. Finnish design treasures.

Advertisement rates

1. aukeama

Position: First spread

Size including margin: 440 x 285 mm

4-colour price 8650 €

Aukeama

Position: Not specified

Size including margin: 440 x 285 mm

4-colour price 7530 €

Sivu

Position: Not specified

Size including margin: 220 x 285 mm

4-colour price 4300 €

Takakansi

Position: Not specified

Size including margin: 220 x 250 mm

4-colour price 4800 €

2. ja 3. kansi

Position: 2. Cover

Size including margin: 220 x 285 mm

4-colour price 4940 €

½ sivu

Position: Not specified

Size including margin: 105 x 285 mm

4-colour price 2700 €

½ sivu

Position: Not specified

Size including margin: 220 x 137 mm

4-colour price 2700 €

1/4 sivu postikortti

Position: Not specified

Size including margin: 105 x 137 mm

4-colour price 1650 €

1/4 pystypalkki

Position: Not specified

Size including margin: 52 x 285 mm

4-colour price 1650 €

1/4 vaaka

Position: Not specified

Size including margin: 220 x 67 mm

4-colour price 1650 €

Info about inserts

Technical data

Size mm 220 x 285 mm
Bleed mm 5 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer Kroonpress AS , Viro

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data

Readers: 57 000 / NRS a2017/s2018 Download magazine graphs (PDF)

Reader profile All 12+ % Oma Aika
Readers %
Oma Aika
Amount of readers
SexWomen517844 460
Men492212 540
Age12-17 y731 710
18-24 y91570
25-34 y141570
35-44 y1421 140
45-64 y304525 650
65+ y264927 930
ProfessionTop Management321 140
white-collar worker, higher-level1384 560
White-collar worker14137 410
Worker1252 850
Farmer100
Other entrepreneur431 710
Pensioner306235 340
Student, pupil1331 710
Homewife, home dad000
Unemployed421 140
EducationElementary school763 420
Secondary school414022 800
High school952 850
University384726 790
Native languageFinnish959956 430
Swedish51570
Decision-maker in grocery purchasesThe respondent405933 630
The respondent and the rest of the family443620 520
An other person in the family1652 850
Size of the household1 pers253218 240
2 pers375531 350
3 pers1563 420
4 pers1463 420
5+ pers921 140
Household income (gross)Below 35 000 € /y262815 960
35 001 - 75 000 € /y414123 370
75 001 - 100 000 € /y11147 980
Over 100 000 € /y684 560
Type of MunicipalityGreater Helsinki19179 690
Turku or Tampere873 990
Oulu41570
70 000 - 150 000 inhabitants town13116 270
Urban municipality273117 670
Conurbation162111 970
Countryside14137 410
HousingApartment314022 800
Row house or semi-detached house17147 980
Detached house454425 080
Farm51570
Something else100
Can not answer100
Ownership of housingOwner-occupied residence757844 460
Rented residence20126 840
Right of residence apartment295 130
Something else100
Can not answer100
Number of cars in householdOne car454927 930
Two cars322916 530
Three or more cars1063 420
No car13147 980
Can not answer131 710
Car was bought new or usedNew284425 080
Used644626 220
Can not answer100
Actively used bonus cardK-Plussa769151 870
S-etukortti799151 870
PINS6105 700
Stockmann132413 680
None of these942 280
Can not answer200
Pets in householdCat17179 690
Dog262011 400
Some other pet631 710
No pets606335 910
Paying for print and digital newspaper or magazine subscription
Print newspaper subscription: only print newspaper is included in the subscriptionI pay myself284525 650
Someone else in household pays182011 400
Someone else pays (friend, employer etc.)331 710
I don't have paid subscription at the moment513117 670
Can not answer21570
Digital newspaper subscription: only digital newspaper is included in the subscriptionI pay myself7116 270
Someone else in household pays6137 410
Someone else pays (friend, employer etc.)321 140
I don't have paid subscription at the moment817241 040
Can not answer321 140
Multisubscription: A print newspaper and its digital contentI pay myself162111 970
Someone else in household pays9169 120
Someone else pays (friend, employer etc.)221 140
I don't have paid subscription at the moment706134 770
Can not answer321 140
Print magazine subscription: only print magazine is included in the subscriptionI pay myself376637 620
Someone else in household pays18158 550
Someone else pays (friend, employer etc.)452 850
I don't have paid subscription at the moment422212 540
Can not answer221 140
Digital magazine subscription: only digital magazine is included in the subscriptionI pay myself263 420
Someone else in household pays263 420
Someone else pays (friend, employer etc.)121 140
I don't have paid subscription at the moment908347 310
Can not answer431 710
Print and digital magazine subscription: both print and digital magazine are included in the subscriptionI pay myself101810 260
Someone else in household pays3116 270
Someone else pays (friend, employer etc.)121 140
I don't have paid subscription at the moment826939 330
Can not answer421 140

Oma Aika magazine's reader profile / Source NRS a2017/s2018

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.