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Pirkka

Pirkka is one of the biggest magazines in Finland with its nearly 2 000 000 readers. Pirkka is a family magazine with emphasis on food, household issues, building, home repair, interior decoration, gardening, travel and health.

Magazine's website: www.pirkka.fi

Advertisement sales

Advertisement sales A-lehdet Oy
Phone 09 75 961
Fax 09 7598 3153
Email mediamyynti@a-lehdet.fi
Contact person Jatta Waarala
050-414 4374
jatta.waarala@a-lehdet.fi

Contact info

Publisher A-lehdet Oy
Visiting address Risto Rytin tie 33
Helsinki
Phone 09 751 961

Circulation or copies

Copies 800000
Issues per year 10

Readership

Readership 1 486 000
Total reach 1 514 000
How many times read
Minutes of reading 28 min
Page contacts 1 721 000 Contacts
Sources KMT s2017/k2018

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 - 2 30.01.2019 21.12.2018 07.01.2019 Thema: Terveys ja hyvinvointi. Kylpyhuoneet ja saunat.
3 06.03.2019 25.01.2019 08.02.2019 Thema: Kevään sisustusideat. Kosmetiikkauutuudet.
4 03.04.2019 25.02.2019 08.03.2019 Thema: Kevätmuoti. Aurinkosuojaus. Grillit.
5 02.05.2019 25.03.2019 08.04.2019 Thema: Kevään ja kesän juhlat. Piharakentaminen.
6 29.05.2019 19.04.2019 03.05.2019 Thema: Mökkituliaiset. Autoilijan kesä. Terveys.
7 03.07.2019 24.05.2019 07.06.2019 Thema: Parhaat ideat lomalaisille. Kesän kauneusvinkit.
8 31.07.2019 20.06.2019 05.07.2019 Thema: Paluu arkeen: lasten pukeutuminen. Kauneus: iho ja hiukset. Kodin valaistus sisällä ja ulkona.
9 28.08.2019 19.07.2019 02.08.2019 Thema: Syysmuoti. Sisäremontointi ja pintamateriaalit. Terveys ja hyvinvointi.
10 25.09.2019 16.08.2019 30.08.2019 Thema: Voimaa syksyyn! Auto talvikuntoon.
11 30.10.2019 20.09.2019 04.10.2019 Thema: Isänpäivä. Jouluvalmisteluja. Pikkujoulun muoti ja kauneus. Keittiöremontti.
12 04.12.2019 25.10.2019 08.11.2019 Thema: Joulu. Parhaat lahjaideat.

Advertisement rates

2/1

Position: Not specified

Size including margin: 460 x 297 mm

4-colour price 24900 €

1/1

Position: Not specified

Size including margin: 230 x 297 mm

4-colour price 12500 €

1/1

Position: Back cover

Size including margin: 230 x 297 mm

4-colour price 13730 €

Info about inserts

Technical data

Size mm 230 x 297 mm
Bleed mm 5 mm
Number of colums 4
Column width 45 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer UPC Print - Finland , Vasa

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi Takakannen ilmoituksessa huomioitava osoitteen printtausta varten jätettävä koko lehden levyinen 30 mm korkea valkoinen tila

Readers: 1 486 000 / NRS a2017/s2018 Download magazine graphs (PDF)

Reader profile All 12+ % Pirkka
Readers %
Pirkka
Amount of readers
SexWomen5161906 460
Men4939579 540
Age12-17 y7344 580
18-24 y9459 440
25-34 y149133 740
35-44 y1414208 040
45-64 y3039579 540
65+ y2632475 520
ProfessionTop Management3344 580
white-collar worker, higher-level1314208 040
White-collar worker1416237 760
Worker1211163 460
Farmer1114 860
Other entrepreneur4344 580
Pensioner3037549 820
Student, pupil13689 160
Homewife, home dad0114 860
Unemployed4344 580
EducationElementary school77104 020
Secondary school4142624 120
High school97104 020
University3841609 260
Native languageFinnish95961 426 560
Swedish5459 440
Decision-maker in grocery purchasesThe respondent4042624 120
The respondent and the rest of the family4447698 420
An other person in the family1611163 460
Size of the household1 pers2520297 200
2 pers3744653 840
3 pers1515222 900
4 pers1413193 180
5+ pers98118 880
Household income (gross)Below 35 000 € /y2622326 920
35 001 - 75 000 € /y4147698 420
75 001 - 100 000 € /y1113193 180
Over 100 000 € /y67104 020
Type of MunicipalityGreater Helsinki1917252 620
Turku or Tampere8689 160
Oulu4344 580
70 000 - 150 000 inhabitants town1313193 180
Urban municipality2729430 940
Conurbation1617252 620
Countryside1415222 900
HousingApartment3126386 360
Row house or semi-detached house1717252 620
Detached house4550743 000
Farm5574 300
Something else1114 860
Can not answer100
Ownership of housingOwner-occupied residence75831 233 380
Rented residence2013193 180
Right of residence apartment2229 720
Something else1114 860
Can not answer1114 860
Number of cars in householdOne car4547698 420
Two cars3236534 960
Three or more cars109133 740
No car138118 880
Can not answer100
Car was bought new or usedNew2833490 380
Used6466980 760
Can not answer1114 860
Actively used bonus cardK-Plussa76901 337 400
S-etukortti79871 292 820
PINS6689 160
Stockmann1315222 900
None of these9344 580
Can not answer2114 860
Pets in householdCat1717252 620
Dog2625371 500
Some other pet6574 300
No pets6061906 460
Paying for print and digital newspaper or magazine subscription
Print newspaper subscription: only print newspaper is included in the subscriptionI pay myself2835520 100
Someone else in household pays1817252 620
Someone else pays (friend, employer etc.)3344 580
I don't have paid subscription at the moment5145668 700
Can not answer2114 860
Digital newspaper subscription: only digital newspaper is included in the subscriptionI pay myself78118 880
Someone else in household pays6574 300
Someone else pays (friend, employer etc.)3229 720
I don't have paid subscription at the moment81831 233 380
Can not answer3229 720
Multisubscription: A print newspaper and its digital contentI pay myself1620297 200
Someone else in household pays99133 740
Someone else pays (friend, employer etc.)2229 720
I don't have paid subscription at the moment70681 010 480
Can not answer3229 720
Print magazine subscription: only print magazine is included in the subscriptionI pay myself3747698 420
Someone else in household pays1818267 480
Someone else pays (friend, employer etc.)4459 440
I don't have paid subscription at the moment4235520 100
Can not answer2114 860
Digital magazine subscription: only digital magazine is included in the subscriptionI pay myself2344 580
Someone else in household pays2229 720
Someone else pays (friend, employer etc.)1114 860
I don't have paid subscription at the moment90921 367 120
Can not answer4344 580
Print and digital magazine subscription: both print and digital magazine are included in the subscriptionI pay myself1012178 320
Someone else in household pays3344 580
Someone else pays (friend, employer etc.)1114 860
I don't have paid subscription at the moment82811 203 660
Can not answer4344 580

Pirkka magazine's reader profile / Source NRS a2017/s2018

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.