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Pirkka

Pirkka is one of the biggest magazines in Finland with its nearly 2 000 000 readers. Pirkka is a family magazine with emphasis on food, household issues, building, home repair, interior decoration, gardening, travel and health.

Magazine's website: www.pirkka.fi

Advertisement sales

Advertisement sales Kesko Oyj
Contact person Armi Slotte
010 532 2276
armi.slotte@kesko.fi
Contact person Katja Virtanen
010 532 2974
katja.virtanen@kesko.fi
Contact person Jatta Waarala
050-414 4374
jatta.waarala@a-lehdet.fi

Contact info

Publisher A-lehdet Oy
Visiting address Risto Rytin tie 33
Helsinki
Phone 09 751 961

Circulation or copies

Copies 800000
Issues per year 10

Readership

Readership 1 459 000
Total reach 1 485 000
How many times read
Minutes of reading 30 min
Page contacts 1 711 000 Contacts
Sources KMT 2018

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 - 2 30.01.2019 21.12.2018 07.01.2019 Thema: Terveys ja hyvinvointi. Kylpyhuoneet ja saunat.
3 06.03.2019 25.01.2019 08.02.2019 Thema: Kevään sisustusideat. Kosmetiikkauutuudet.
4 03.04.2019 25.02.2019 08.03.2019 Thema: Kevätmuoti. Aurinkosuojaus. Grillit.
5 02.05.2019 25.03.2019 08.04.2019 Thema: Kevään ja kesän juhlat. Piharakentaminen.
6 - 7 05.06.2019 26.04.2019 10.05.2019 Thema: Mökkituliaiset. Autoilijan kesä. Terveys.
8 31.07.2019 20.06.2019 05.07.2019 Thema: Paluu arkeen: lasten pukeutuminen. Kauneus: iho ja hiukset. Kodin valaistus sisällä ja ulkona.
9 28.08.2019 19.07.2019 02.08.2019 Thema: Syysmuoti. Sisäremontointi ja pintamateriaalit. Terveys ja hyvinvointi.
10 25.09.2019 16.08.2019 30.08.2019 Thema: Voimaa syksyyn! Auto talvikuntoon.
11 30.10.2019 20.09.2019 04.10.2019 Thema: Isänpäivä. Jouluvalmisteluja. Pikkujoulun muoti ja kauneus. Keittiöremontti.
12 04.12.2019 25.10.2019 08.11.2019 Thema: Joulu. Parhaat lahjaideat.

Advertisement rates

2/1

Position: Not specified

Size including margin: 460 x 297 mm

4-colour price 24900 €

1/1

Position: Not specified

Size including margin: 230 x 297 mm

4-colour price 12500 €

1/1

Position: Back cover

Size including margin: 230 x 297 mm

4-colour price 13730 €

Info about inserts

Technical data

Size mm 230 x 297 mm
Bleed mm 5 mm
Number of colums 4
Column width 45 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer UPC Print - Finland , Vasa

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi Takakannen ilmoituksessa huomioitava osoitteen printtausta varten jätettävä koko lehden levyinen 30 mm korkea valkoinen tila

Readers: 1 459 000 / NRS 2018 Download magazine graphs (PDF)

Reader profile All 12+ % Pirkka
Readers %
Pirkka
Amount of readers
SexWomen5162904 580
Men4938554 420
Age12-17 y7343 770
18-24 y9458 360
25-34 y148116 720
35-44 y1413189 670
45-64 y3038554 420
65+ y2633481 470
ProfessionTop Management4458 360
white-collar worker, higher-level1313189 670
White-collar worker1416233 440
Worker1210145 900
Farmer1114 590
Other entrepreneur4343 770
Pensioner3038554 420
Student, pupil14687 540
Homewife, home dad0114 590
Unemployed4343 770
EducationElementary school87102 130
Secondary school4042612 780
High school9687 540
University3942612 780
Native languageFinnish95961 400 640
Swedish5458 360
Decision-maker in grocery purchasesThe respondent3941598 190
The respondent and the rest of the family4548700 320
An other person in the family1511160 490
Size of the household1 pers2520291 800
2 pers3744641 960
3 pers1515218 850
4 pers1413189 670
5+ pers98116 720
Household income (gross)Below 35 000 € /y2623335 570
35 001 - 75 000 € /y4147685 730
75 001 - 100 000 € /y1113189 670
Over 100 000 € /y67102 130
Type of MunicipalityGreater Helsinki1917248 030
Turku or Tampere87102 130
Oulu4343 770
70 000 - 150 000 inhabitants town1313189 670
Urban municipality2729423 110
Conurbation1617248 030
Countryside1414204 260
HousingApartment3227393 930
Row house or semi-detached house1616233 440
Detached house4550729 500
Farm5687 540
Something else1114 590
Can not answer1114 590
Ownership of housingOwner-occupied residence74811 181 790
Rented residence2014204 260
Right of residence apartment2229 180
Something else1114 590
Can not answer2114 590
Number of cars in householdOne car4345656 550
Two cars3335510 650
Three or more cars109131 310
No car1310145 900
Can not answer1114 590
Car was bought new or usedNew2830437 700
Used6366962 940
Can not answer1114 590
Actively used bonus cardK-Plussa74901 313 100
S-etukortti79871 269 330
PINS4572 950
Stockmann1114204 260
None of these9343 770
Can not answer2114 590
Pets in householdCat000
Dog000
Some other pet000
No pets000
Paying for print and digital newspaper or magazine subscription
Print newspaper subscription: only print newspaper is included in the subscriptionI pay myself2128408 520
Someone else in household pays1514204 260
Someone else pays (friend, employer etc.)3343 770
I don't have paid subscription at the moment6053773 270
Can not answer2114 590
Digital newspaper subscription: only digital newspaper is included in the subscriptionI pay myself78116 720
Someone else in household pays5458 360
Someone else pays (friend, employer etc.)2229 180
I don't have paid subscription at the moment82831 210 970
Can not answer4343 770
Multisubscription: A print newspaper and its digital contentI pay myself2126379 340
Someone else in household pays1112175 080
Someone else pays (friend, employer etc.)3229 180
I don't have paid subscription at the moment6358846 220
Can not answer3229 180
Print magazine subscription: only print magazine is included in the subscriptionI pay myself3342612 780
Someone else in household pays1818262 620
Someone else pays (friend, employer etc.)4343 770
I don't have paid subscription at the moment4640583 600
Can not answer3229 180
Digital magazine subscription: only digital magazine is included in the subscriptionI pay myself2343 770
Someone else in household pays2114 590
Someone else pays (friend, employer etc.)1114 590
I don't have paid subscription at the moment90911 327 690
Can not answer5458 360
Print and digital magazine subscription: both print and digital magazine are included in the subscriptionI pay myself1216233 440
Someone else in household pays4458 360
Someone else pays (friend, employer etc.)1114 590
I don't have paid subscription at the moment79761 108 840
Can not answer5458 360

Pirkka magazine's reader profile / Source NRS 2018

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.