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Suuri Käsityö

Suuri Käsityö is the largest handicraft magazine in Finland. It is the number one magazine in terms of its versatility – knitting, crocheting, crafts, decoration. Each issue features sewing and knitting patterns by well-known designers. People are passionate about handicraft as a hobby and are willing to invest time and money in it.

Magazine's website: http://www.kodinkuvalehti.fi/teema/suuri_kasityo Follow us :

Advertisement sales

Advertisement sales Sanoma Media Finland Oy
Phone 09 120 5090
Fax 09 120 5999
Email etunimi.sukunimi@sanoma.com
Contact person Jenni Tammimäki
09 120 5275
jenni.tammimaki@sanoma.com
Www http://media.sanoma.fi/

Contact info

Publisher Sanoma Media Finland Oy
Visiting address Porkkalankatu 20 A
00180 Helsinki
Postal address PL 100
00040 Sanoma
Phone 09 1201
Magazine's email suuri.kasityo@sanoma.com

Circulation or copies

Issues per year 10

Readership

Readership 211 000
How many times read 4,6
Minutes of reading 99 min
Page contacts 832 000 Contacts
Sources KMT 2018

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 02.01.2019 30.11.2018 04.12.2018 Thema: Wonderful everyday life: Sew casual outfits for a woman and children. Easy knits for beginners. A new carpet series starts.
2 06.02.2019 11.01.2019 16.01.2019 Thema: Charming spring fashion: Stylish workwear for a woman. Easy and trendy tricot clothes for toddlers. Knit fashionable lace blouses.
3 13.03.2019 15.02.2019 20.02.2019 Thema: All you need in everyday life: Sew a handy set wardrobe essentials. Timeless sweaters and accessories.
4 17.04.2019 22.03.2019 27.03.2019 Thema: Start of the party season: Lovely dresses for all occasions. Beautiful spring knits. New ideas using granny squares.
5 15.05.2019 17.04.2019 23.04.2019 Thema: Towards the summer heat: Trousers with different leg lengths. Summery crochet patterns.
6 - 7 19.06.2019 24.05.2019 29.05.2019 Thema: Handicraft for a holidaymaker: Sew summer clothes quickly. Light knits from cotton yarns.
8 07.08.2019 12.07.2019 17.07.2019 Thema: Lovely autumn fashion: Self-sewn bohemian outfits. Knitting and crocheting warm accessories.
9 11.09.2019 16.08.2019 21.08.2019 Thema: Warmth for the winter: Beautiful coats and knits from new autumn yarns.
10 16.10.2019 20.09.2019 25.09.2019 Thema: Christmas is near: Sew festive outfits, knit and crochet small gifts. Wool sock extra.
11 - 12 13.11.2019 18.10.2019 23.10.2019 Thema: Fun Christmas handicraft: DIY gifts and decorations.

Advertisement rates

2/1

Position: Not specified

Size including margin: 460x297 mm

4-colour price 12120 €

2/1

Position: First spread

Size including margin: 460x297 mm

4-colour price 13950 €

2/1

Position: 2. Spread

Size including margin: 460x297 mm

4-colour price 13330 €

1/2 AU

Position: Not specified

Size including margin: 460x146 mm

4-colour price 8800 €

1/1

Position: Not specified

Size including margin: 230x297 mm

4-colour price 6060 €

1/1

Position: 2. Cover

Size including margin: 230x297 mm

4-colour price 6670 €

1/1

Position: 3. Cover

Size including margin: 230x297 mm

4-colour price 6670 €

1/1

Position: Back cover

Size including margin: 230x272 mm

4-colour price 6970 €

1/2

Position: Not specified

Size including margin: 112X297 mm

4-colour price 4400 €

1/2

Position: Not specified

Size including margin: 230x146 mm

4-colour price 4400 €

1/3

Position: Not specified

Size including margin: 76x297 mm

4-colour price 3757 €

1/3

Position: Not specified

Size including margin: 230 x 99 mm

4-colour price 3757 €

1/4

Position: Not specified

Size including margin: 60x297 mm

4-colour price 3200 €

1/4

Position: Not specified

Size including margin: 230x74 mm

4-colour price 3200 €

Info about inserts

Technical data

Size mm 230 x 297 mm
Printing area mm 194 x 248 mm
Bleed mm 5 mm
Number of colums 4
Column width 45 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer Kroonpress AS , Viro

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi

Readers: 211 000 / NRS 2018

Reader profile All 12+ % Suuri Käsityö
Readers %
Suuri Käsityö
Amount of readers
SexWomen5195200 450
Men49510 550
Age12-17 y7510 550
18-24 y9510 550
25-34 y141225 320
35-44 y141225 320
45-64 y303369 630
65+ y263369 630
ProfessionTop Management424 220
white-collar worker, higher-level131531 650
White-collar worker141940 090
Worker12612 660
Farmer112 110
Other entrepreneur436 330
Pensioner303573 850
Student, pupil141021 100
Homewife, home dad012 110
Unemployed4612 660
EducationElementary school848 440
Secondary school404186 510
High school9816 880
University394492 840
Native languageFinnish9597204 670
Swedish536 330
Decision-maker in grocery purchasesThe respondent3950105 500
The respondent and the rest of the family454594 950
An other person in the family15510 550
Size of the household1 pers252756 970
2 pers373880 180
3 pers151429 540
4 pers141021 100
5+ pers91021 100
Household income (gross)Below 35 000 € /y262859 080
35 001 - 75 000 € /y414492 840
75 001 - 100 000 € /y11816 880
Over 100 000 € /y648 440
Type of MunicipalityGreater Helsinki191429 540
Turku or Tampere8816 880
Oulu4612 660
70 000 - 150 000 inhabitants town131021 100
Urban municipality273063 300
Conurbation161837 980
Countryside141531 650
HousingApartment322961 190
Row house or semi-detached house161633 760
Detached house4549103 390
Farm5510 550
Something else100
Can not answer112 110
Ownership of housingOwner-occupied residence7479166 690
Rented residence201633 760
Right of residence apartment236 330
Something else112 110
Can not answer224 220
Number of cars in householdOne car434697 060
Two cars333165 410
Three or more cars10816 880
No car131327 430
Can not answer112 110
Car was bought new or usedNew282552 750
Used6366139 260
Can not answer112 110
Actively used bonus cardK-Plussa7484177 240
S-etukortti7986181 460
PINS4714 770
Stockmann111225 320
None of these948 440
Can not answer224 220
Pets in householdCat000
Dog000
Some other pet000
No pets000
Paying for print and digital newspaper or magazine subscription
Print newspaper subscription: only print newspaper is included in the subscriptionI pay myself212654 860
Someone else in household pays151837 980
Someone else pays (friend, employer etc.)324 220
I don't have paid subscription at the moment6050105 500
Can not answer248 440
Digital newspaper subscription: only digital newspaper is included in the subscriptionI pay myself7816 880
Someone else in household pays548 440
Someone else pays (friend, employer etc.)224 220
I don't have paid subscription at the moment8281170 910
Can not answer448 440
Multisubscription: A print newspaper and its digital contentI pay myself212348 530
Someone else in household pays111327 430
Someone else pays (friend, employer etc.)324 220
I don't have paid subscription at the moment6359124 490
Can not answer336 330
Print magazine subscription: only print magazine is included in the subscriptionI pay myself333982 290
Someone else in household pays182042 200
Someone else pays (friend, employer etc.)448 440
I don't have paid subscription at the moment463778 070
Can not answer348 440
Digital magazine subscription: only digital magazine is included in the subscriptionI pay myself248 440
Someone else in household pays224 220
Someone else pays (friend, employer etc.)112 110
I don't have paid subscription at the moment9086181 460
Can not answer5816 880
Print and digital magazine subscription: both print and digital magazine are included in the subscriptionI pay myself122042 200
Someone else in household pays448 440
Someone else pays (friend, employer etc.)112 110
I don't have paid subscription at the moment7972151 920
Can not answer5510 550

Suuri Käsityö magazine's reader profile / Source NRS 2018

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.