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Suuri Käsityö

Suuri Käsityö is the largest handicraft magazine in Finland. It is the number one magazine in terms of its versatility – knitting, crocheting, crafts, decoration. Each issue features sewing and knitting patterns by well-known designers. People are passionate about handicraft as a hobby and are willing to invest time and money in it.

Magazine's website: http://www.kodinkuvalehti.fi/teema/suuri_kasityo Follow us :

Advertisement sales

Advertisement sales Sanoma Media Finland Oy
Phone 09 120 5090
Fax 09 120 5999
Email etunimi.sukunimi@sanoma.com
Contact person Jenni Tammimäki
09 120 5275
jenni.tammimaki@sanoma.com
Www http://media.sanoma.fi/

Contact info

Publisher Sanoma Media Finland Oy
Visiting address Porkkalankatu 20 A
00180 Helsinki
Postal address PL 100
00040 Sanoma
Phone 09 1201
Magazine's email suuri.kasityo@sanoma.com

Circulation or copies

Issues per year 10

Readership

Readership 208 000
How many times read 4,6
Minutes of reading 73 min
Page contacts 827 000 Contacts
Sources KMT s2017/k2018

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 02.01.2019 30.11.2018 04.12.2018 Thema: Wonderful everyday life: Sew casual outfits for a woman and children. Easy knits for beginners. A new carpet series starts.
2 06.02.2019 11.01.2019 16.01.2019 Thema: Charming spring fashion: Stylish workwear for a woman. Easy and trendy tricot clothes for toddlers. Knit fashionable lace blouses.
3 13.03.2019 15.02.2019 20.02.2019 Thema: All you need in everyday life: Sew a handy set wardrobe essentials. Timeless sweaters and accessories.
4 17.04.2019 22.03.2019 27.03.2019 Thema: Start of the party season: Lovely dresses for all occasions. Beautiful spring knits. New ideas using granny squares.
5 15.05.2019 17.04.2019 23.04.2019 Thema: Towards the summer heat: Trousers with different leg lengths. Summery crochet patterns.
6 - 7 19.06.2019 24.05.2019 29.05.2019 Thema: Handicraft for a holidaymaker: Sew summer clothes quickly. Light knits from cotton yarns.
8 07.08.2019 12.07.2019 17.07.2019 Thema: Lovely autumn fashion: Self-sewn bohemian outfits. Knitting and crocheting warm accessories.
9 11.09.2019 16.08.2019 21.08.2019 Thema: Warmth for the winter: Beautiful coats and knits from new autumn yarns.
10 16.10.2019 20.09.2019 25.09.2019 Thema: Christmas is near: Sew festive outfits, knit and crochet small gifts. Wool sock extra.
11 - 12 13.11.2019 18.10.2019 23.10.2019 Thema: Fun Christmas handicraft: DIY gifts and decorations.

Advertisement rates

2/1

Position: Not specified

Size including margin: 460x297 mm

4-colour price 12120 €

2/1

Position: First spread

Size including margin: 460x297 mm

4-colour price 13950 €

2/1

Position: 2. Spread

Size including margin: 460x297 mm

4-colour price 13330 €

1/2 AU

Position: Not specified

Size including margin: 460x146 mm

4-colour price 8800 €

1/1

Position: Not specified

Size including margin: 230x297 mm

4-colour price 6060 €

1/1

Position: 2. Cover

Size including margin: 230x297 mm

4-colour price 6670 €

1/1

Position: 3. Cover

Size including margin: 230x297 mm

4-colour price 6670 €

1/1

Position: Back cover

Size including margin: 230x272 mm

4-colour price 6970 €

1/2

Position: Not specified

Size including margin: 112X297 mm

4-colour price 4400 €

1/2

Position: Not specified

Size including margin: 230x146 mm

4-colour price 4400 €

1/3

Position: Not specified

Size including margin: 76x297 mm

4-colour price 3757 €

1/3

Position: Not specified

Size including margin: 230 x 99 mm

4-colour price 3757 €

1/4

Position: Not specified

Size including margin: 60x297 mm

4-colour price 3200 €

1/4

Position: Not specified

Size including margin: 230x74 mm

4-colour price 3200 €

Info about inserts

Technical data

Size mm 230 x 297 mm
Printing area mm 194 x 248 mm
Bleed mm 5 mm
Number of colums 4
Column width 45 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer Kroonpress AS , Viro

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi

Readers: 208 000 / NRS a2017/s2018 Download magazine graphs (PDF)

Reader profile All 12+ % Suuri Käsityö
Readers %
Suuri Käsityö
Amount of readers
SexWomen5193193 440
Men49714 560
Age12-17 y7612 480
18-24 y9510 400
25-34 y141327 040
35-44 y141224 960
45-64 y303572 800
65+ y262960 320
ProfessionTop Management324 160
white-collar worker, higher-level131531 200
White-collar worker141735 360
Worker12816 640
Farmer112 080
Other entrepreneur436 240
Pensioner303572 800
Student, pupil131224 960
Homewife, home dad012 080
Unemployed436 240
EducationElementary school724 160
Secondary school414185 280
High school9714 560
University384593 600
Native languageFinnish9597201 760
Swedish536 240
Decision-maker in grocery purchasesThe respondent4051106 080
The respondent and the rest of the family444287 360
An other person in the family16714 560
Size of the household1 pers252654 080
2 pers374185 280
3 pers151327 040
4 pers141020 800
5+ pers91122 880
Household income (gross)Below 35 000 € /y262858 240
35 001 - 75 000 € /y414389 440
75 001 - 100 000 € /y11816 640
Over 100 000 € /y6510 400
Type of MunicipalityGreater Helsinki191633 280
Turku or Tampere8714 560
Oulu436 240
70 000 - 150 000 inhabitants town131122 880
Urban municipality273062 400
Conurbation161735 360
Countryside141633 280
HousingApartment312756 160
Row house or semi-detached house171939 520
Detached house4549101 920
Farm548 320
Something else112 080
Can not answer100
Ownership of housingOwner-occupied residence7577160 160
Rented residence201939 520
Right of residence apartment224 160
Something else112 080
Can not answer112 080
Number of cars in householdOne car454389 440
Two cars323470 720
Three or more cars10714 560
No car131531 200
Can not answer100
Car was bought new or usedNew282654 080
Used6464133 120
Can not answer112 080
Actively used bonus cardK-Plussa7685176 800
S-etukortti7985176 800
PINS6816 640
Stockmann131531 200
None of these9510 400
Can not answer212 080
Pets in householdCat171735 360
Dog262449 920
Some other pet6714 560
No pets6060124 800
Paying for print and digital newspaper or magazine subscription
Print newspaper subscription: only print newspaper is included in the subscriptionI pay myself282960 320
Someone else in household pays181939 520
Someone else pays (friend, employer etc.)336 240
I don't have paid subscription at the moment514797 760
Can not answer248 320
Digital newspaper subscription: only digital newspaper is included in the subscriptionI pay myself71122 880
Someone else in household pays6612 480
Someone else pays (friend, employer etc.)324 160
I don't have paid subscription at the moment8179164 320
Can not answer348 320
Multisubscription: A print newspaper and its digital contentI pay myself162041 600
Someone else in household pays9918 720
Someone else pays (friend, employer etc.)224 160
I don't have paid subscription at the moment7066137 280
Can not answer348 320
Print magazine subscription: only print magazine is included in the subscriptionI pay myself374797 760
Someone else in household pays181939 520
Someone else pays (friend, employer etc.)4510 400
I don't have paid subscription at the moment423266 560
Can not answer236 240
Digital magazine subscription: only digital magazine is included in the subscriptionI pay myself2510 400
Someone else in household pays224 160
Someone else pays (friend, employer etc.)112 080
I don't have paid subscription at the moment9087180 960
Can not answer4612 480
Print and digital magazine subscription: both print and digital magazine are included in the subscriptionI pay myself101735 360
Someone else in household pays348 320
Someone else pays (friend, employer etc.)112 080
I don't have paid subscription at the moment8276158 080
Can not answer448 320

Suuri Käsityö magazine's reader profile / Source NRS a2017/s2018

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.