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Taloustaito

Taloustaito is the largest business magazine in the Nordics with a monthly circulation of 238 590 (2017, Finnish Audit Bureau of Circulations). Taloustaito focuses on personal finance and gives insight into taxation, family law, private investments, stocks and mutual funds, insurance, housing, cars, property management. The readership is 54% male, 46% female, 87% 35-65 years old. Among its readers, the average annual household income is about 70 000 euros (capital income not included)

Magazine's website: https://www.taloustaito.fi Follow us :

Advertisement sales

Advertisement sales Verotieto Oy
Phone 09 618 871
Email veronmaksajat@veronmaksajat.fi
Contact person Riitta Hjelm
09 6188 7329
040-7037433
riitta.hjelm@veronmaksajat.fi
Www www.taloustaito.fi
Contact person Jukka Kaarkoski
040-750 7650
jukka.kaarkoski@taloustaito.fi
Www www.taloustaito.fi
Contact person Tommi Ratilainen
045-354 4116
tommi.ratilainen@taloustaito.fi
Www www.taloustaito.fi

Contact info

Publisher Verotieto Oy
Visiting address Kalevankatu 4
00100 Helsinki
Phone 09 618 871
Magazine's email toimitus@veronmaksajat.fi

Circulation or copies

Circulation 238590 / LT2017
Copies 245381
Issues per year 12

Readership

Readership 413 000
Total reach 418 000
How many times read 2,3
Minutes of reading 44 min
Page contacts 598 000 Contacts
Sources KMT s2017/k2018

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 23.01.2019 07.01.2019 14.01.2018 Thema: metsänomistjan verot, ilmastonmuutos
2 20.02.2019 29.01.2019 05.02.2019 Thema: Vero2019 messunumero
3 27.03.2019 11.03.2019 18.03.2019
4 17.04.2019 29.03.2019 05.04.2019 Thema: suuri veroilmoitusnumero
5 15.05.2019 29.04.2019 06.05.2019
6 12.06.2019 27.05.2019 03.06.2019
7 14.08.2019 29.07.2019 05.08.2019 Thema: koulutus ja opiskelu
8 11.09.2019 26.08.2019 02.09.2019
9 09.10.2019 23.09.2019 30.09.2019
10 06.11.2019 18.10.2019 25.10.2019 Thema: sijoittaminen
11 04.12.2019 18.11.2019 25.11.2019
12 27.12.2019 04.12.2019 11.12.2019 Thema: EXTRA, vuoden 2020 veromuutokset

Advertisement rates

2/1

Position: Not specified

Size including margin: 400 x 280 mm

4-colour price 14335 €

1/1

Position: Not specified

Size including margin: 200 x 280 mm

4-colour price 7925 €

2-kansi

Position: 2. Cover

Size including margin: 200 x 280 mm

4-colour price 8475 €

Erikoishinnat: 2 -kansi, 3 -kansi tai takakansi, huom! takakannen ilmoituskoko 200 x 245 mm250 000 kpl

3-kansi

Position: 3. Cover

Size including margin: 200 x 280 mm

4-colour price 8475 €

takakansi

Position: Back cover

Size including margin: 200 x 250 mm

4-colour price 8475 €

1/2

Position: Not specified

Size including margin: 97 x 280 mm

4-colour price 4385 €

1/2

Position: Not specified

Size including margin: 200 x 135 mm

4-colour price 4385 €

1/4

Position: Not specified

Size including margin: 88 x 125 mm

4-colour price 2335 €

1/4

Position: Not specified

Size including margin: 180 x 65 mm

4-colour price 2335 €

Info about inserts

Technical data

Size mm 200 x 280 mm
Bleed mm 5 mm
Number of colums 3
Printing process Offset
Binding Saddle-stitching

Printing house

Printer UPC Print - Finland , Vasa

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi - tai www.astehelsinki.fi/aineistot

Readers: 413 000 / NRS a2017/s2018 Download magazine graphs (PDF)

Reader profile All 12+ % Taloustaito
Readers %
Taloustaito
Amount of readers
SexWomen5143177 590
Men4957235 410
Age12-17 y728 260
18-24 y9312 390
25-34 y14937 170
35-44 y141457 820
45-64 y3047194 110
65+ y2626107 380
ProfessionTop Management3624 780
white-collar worker, higher-level131561 950
White-collar worker141561 950
Worker121145 430
Farmer114 130
Other entrepreneur41041 300
Pensioner3030123 900
Student, pupil13416 520
Homewife, home dad000
Unemployed4312 390
EducationElementary school728 260
Secondary school4138156 940
High school9624 780
University3852214 760
Native languageFinnish9595392 350
Swedish5520 650
Decision-maker in grocery purchasesThe respondent4036148 680
The respondent and the rest of the family4449202 370
An other person in the family161561 950
Size of the household1 pers252082 600
2 pers3747194 110
3 pers151249 560
4 pers141249 560
5+ pers9833 040
Household income (gross)Below 35 000 € /y261666 080
35 001 - 75 000 € /y4147194 110
75 001 - 100 000 € /y111666 080
Over 100 000 € /y61353 690
Type of MunicipalityGreater Helsinki192394 990
Turku or Tampere8520 650
Oulu428 260
70 000 - 150 000 inhabitants town131041 300
Urban municipality2727111 510
Conurbation161874 340
Countryside141561 950
HousingApartment312499 120
Row house or semi-detached house171874 340
Detached house4549202 370
Farm5728 910
Something else114 130
Can not answer100
Ownership of housingOwner-occupied residence7587359 310
Rented residence20937 170
Right of residence apartment228 260
Something else128 260
Can not answer100
Number of cars in householdOne car4536148 680
Two cars3242173 460
Three or more cars101353 690
No car13728 910
Can not answer114 130
Car was bought new or usedNew2840165 200
Used6459243 670
Can not answer100
Actively used bonus cardK-Plussa7681334 530
S-etukortti7985351 050
PINS6520 650
Stockmann131874 340
None of these9416 520
Can not answer214 130
Pets in householdCat171666 080
Dog262394 990
Some other pet6520 650
No pets6062256 060
Paying for print and digital newspaper or magazine subscription
Print newspaper subscription: only print newspaper is included in the subscriptionI pay myself2843177 590
Someone else in household pays181666 080
Someone else pays (friend, employer etc.)3416 520
I don't have paid subscription at the moment5138156 940
Can not answer214 130
Digital newspaper subscription: only digital newspaper is included in the subscriptionI pay myself71353 690
Someone else in household pays6728 910
Someone else pays (friend, employer etc.)3312 390
I don't have paid subscription at the moment8175309 750
Can not answer3312 390
Multisubscription: A print newspaper and its digital contentI pay myself1625103 250
Someone else in household pays91249 560
Someone else pays (friend, employer etc.)2312 390
I don't have paid subscription at the moment7058239 540
Can not answer3312 390
Print magazine subscription: only print magazine is included in the subscriptionI pay myself3755227 150
Someone else in household pays181978 470
Someone else pays (friend, employer etc.)4416 520
I don't have paid subscription at the moment4228115 640
Can not answer214 130
Digital magazine subscription: only digital magazine is included in the subscriptionI pay myself2520 650
Someone else in household pays2312 390
Someone else pays (friend, employer etc.)114 130
I don't have paid subscription at the moment9087359 310
Can not answer4312 390
Print and digital magazine subscription: both print and digital magazine are included in the subscriptionI pay myself102082 600
Someone else in household pays3520 650
Someone else pays (friend, employer etc.)114 130
I don't have paid subscription at the moment8270289 100
Can not answer4416 520

Taloustaito magazine's reader profile / Source NRS a2017/s2018

Terms of delivery

1. Maksuehdot:
14 päivää netto

5. Reklamaatiot:
Ilmoituksen painoasua koskevat muistutukset on tehtävä kirjallisesti 14 vrk:n kuluessa lehden ilmestymisestä. Reklamaation vastaanotto edellyttää, että ainaiestomateriaalin mukana on toimitettu sublimaatiovedos tai vastaava.

6. Ilmoituksen peruuttaminen:
Sitova tilavaraus tehtävä viimeistään viimeiseen varauspäivään mennessä. Peruutus on tehtävä kirjallsiesti ilmoitusmyyjälle viimeisenä ilmoituksen varauspäivänä. Määräajan jälkeen tehdyistä peruutuksista veloitetaan 30 % ilmoituksen myyntihinnasta.

7. Lehden vastuu ilmoituksesta:
Verotieto Oy:n vastuu virheistä rajoittuu enintään ilmoitushintaan. Lehti pidättää itselleen oikeuden mediakortin ja kaikkien siinä annettujien tietojen muuttamiseen.

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.