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Taloustaito

Taloustaito is the largest business magazine in the Nordics with a monthly circulation of 238 590 (2017, Finnish Audit Bureau of Circulations). Taloustaito focuses on personal finance and gives insight into taxation, family law, private investments, stocks and mutual funds, insurance, housing, cars, property management. The readership is 54% male, 46% female, 87% 35-65 years old. Among its readers, the average annual household income is about 70 000 euros (capital income not included)

Magazine's website: https://www.taloustaito.fi Follow us :

Advertisement sales

Advertisement sales Verotieto Oy
Phone 09 618 871
Email veronmaksajat@veronmaksajat.fi
Contact person Riitta Hjelm
09 6188 7329
040-7037433
riitta.hjelm@veronmaksajat.fi
Www www.taloustaito.fi
Contact person Jukka Kaarkoski
040-750 7650
jukka.kaarkoski@taloustaito.fi
Www www.taloustaito.fi
Contact person Tommi Ratilainen
045-354 4116
tommi.ratilainen@taloustaito.fi
Www www.taloustaito.fi

Contact info

Publisher Verotieto Oy
Visiting address Kalevankatu 4
00100 Helsinki
Phone 09 618 871
Magazine's email toimitus@veronmaksajat.fi

Circulation or copies

Circulation 238590 / LT2017
Copies 245381
Issues per year 12

Readership

Readership 407 000
Total reach 413 000
How many times read 2,3
Minutes of reading 43 min
Page contacts 466 000 Contacts
Sources KMT 2018

Online audience

Magazine's website http://www.taloustaito.fi

Monthly total unique visitors Source: FIAM – Comscore MMX MP (PC 6+/Mobile 15+)

Heinäkuu 2019
113 517
21.29 %
Kesäkuu 2019
93 588
-14.37 %
Toukokuu 2019
109 295
-4.04 %
Huhtikuu 2019
113 902
-0.16 %
Maaliskuu 2019
114 082
310.38 %
Helmikuu 2019
27 799
-10.88 %
Tammikuu 2019
31 192
-2.23 %
Joulukuu 2018
31 903
-12.28 %
Marraskuu 2018
36 371
-1.47 %
Lokakuu 2018
36 915
26.62 %
Syyskuu 2018
29 154
11.75 %
Elokuu 2018
26 088
-3.11 %

Monthly page views Source: Comscore MMX MP (PC 6+/Mobile 15+)

Heinäkuu 2019
293 000
29.65 %
Kesäkuu 2019
226 000
-29.6 %
Toukokuu 2019
321 000

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 23.01.2019 07.01.2019 14.01.2018 Thema: metsänomistjan verot, ilmastonmuutos
2 20.02.2019 29.01.2019 05.02.2019 Thema: Vero2019 messunumero
3 27.03.2019 11.03.2019 18.03.2019
4 17.04.2019 29.03.2019 05.04.2019 Thema: suuri veroilmoitusnumero
5 15.05.2019 29.04.2019 06.05.2019
6 12.06.2019 27.05.2019 03.06.2019
7 14.08.2019 29.07.2019 05.08.2019 Thema: koulutus ja opiskelu
8 11.09.2019 26.08.2019 02.09.2019
9 09.10.2019 23.09.2019 30.09.2019
10 06.11.2019 18.10.2019 25.10.2019 Thema: sijoittaminen
11 04.12.2019 18.11.2019 25.11.2019
12 27.12.2019 04.12.2019 11.12.2019 Thema: EXTRA, vuoden 2020 veromuutokset

Advertisement rates

2/1

Position: Not specified

Size including margin: 400 x 280 mm

4-colour price 14335 €

1/1

Position: Not specified

Size including margin: 200 x 280 mm

4-colour price 7925 €

2-kansi

Position: 2. Cover

Size including margin: 200 x 280 mm

4-colour price 8475 €

Erikoishinnat: 2 -kansi, 3 -kansi tai takakansi, huom! takakannen ilmoituskoko 200 x 245 mm250 000 kpl

3-kansi

Position: 3. Cover

Size including margin: 200 x 280 mm

4-colour price 8475 €

takakansi

Position: Back cover

Size including margin: 200 x 250 mm

4-colour price 8475 €

1/2

Position: Not specified

Size including margin: 97 x 280 mm

4-colour price 4385 €

1/2

Position: Not specified

Size including margin: 200 x 135 mm

4-colour price 4385 €

1/4

Position: Not specified

Size including margin: 88 x 125 mm

4-colour price 2335 €

1/4

Position: Not specified

Size including margin: 180 x 65 mm

4-colour price 2335 €

Info about inserts

Technical data

Size mm 200 x 280 mm
Bleed mm 5 mm
Number of colums 3
Printing process Offset
Binding Saddle-stitching

Printing house

Printer UPC Print - Finland , Vasa

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi - tai www.astehelsinki.fi/aineistot

Readers: 407 000 / NRS 2018 Download magazine graphs (PDF)

Reader profile All 12+ % Taloustaito
Readers %
Taloustaito
Amount of readers
SexWomen5141166 870
Men4959240 130
Age12-17 y714 070
18-24 y928 140
25-34 y14728 490
35-44 y141352 910
45-64 y3047191 290
65+ y2630122 100
ProfessionTop Management4728 490
white-collar worker, higher-level131561 050
White-collar worker141456 980
Worker121040 700
Farmer114 070
Other entrepreneur4936 630
Pensioner3033134 310
Student, pupil14416 280
Homewife, home dad000
Unemployed4312 210
EducationElementary school8312 210
Secondary school4036146 520
High school9624 420
University3954219 780
Native languageFinnish9596390 720
Swedish5416 280
Decision-maker in grocery purchasesThe respondent3934138 380
The respondent and the rest of the family4551207 570
An other person in the family151456 980
Size of the household1 pers251873 260
2 pers3749199 430
3 pers151561 050
4 pers141248 840
5+ pers9624 420
Household income (gross)Below 35 000 € /y261769 190
35 001 - 75 000 € /y4147191 290
75 001 - 100 000 € /y111665 120
Over 100 000 € /y61456 980
Type of MunicipalityGreater Helsinki192497 680
Turku or Tampere8624 420
Oulu4312 210
70 000 - 150 000 inhabitants town13936 630
Urban municipality2729118 030
Conurbation161456 980
Countryside141561 050
HousingApartment3225101 750
Row house or semi-detached house161873 260
Detached house4550203 500
Farm5624 420
Something else114 070
Can not answer100
Ownership of housingOwner-occupied residence7489362 230
Rented residence20936 630
Right of residence apartment214 070
Something else114 070
Can not answer200
Number of cars in householdOne car4341166 870
Two cars3341166 870
Three or more cars101144 770
No car13728 490
Can not answer100
Car was bought new or usedNew2843175 010
Used6359240 130
Can not answer114 070
Actively used bonus cardK-Plussa7481329 670
S-etukortti7984341 880
PINS4624 420
Stockmann112185 470
None of these9416 280
Can not answer214 070
Pets in householdCat000
Dog000
Some other pet000
No pets000
Paying for print and digital newspaper or magazine subscription
Print newspaper subscription: only print newspaper is included in the subscriptionI pay myself2135142 450
Someone else in household pays151352 910
Someone else pays (friend, employer etc.)3312 210
I don't have paid subscription at the moment6048195 360
Can not answer214 070
Digital newspaper subscription: only digital newspaper is included in the subscriptionI pay myself71248 840
Someone else in household pays5520 350
Someone else pays (friend, employer etc.)228 140
I don't have paid subscription at the moment8277313 390
Can not answer4416 280
Multisubscription: A print newspaper and its digital contentI pay myself2131126 170
Someone else in household pays111352 910
Someone else pays (friend, employer etc.)3312 210
I don't have paid subscription at the moment6351207 570
Can not answer3312 210
Print magazine subscription: only print magazine is included in the subscriptionI pay myself3353215 710
Someone else in household pays181977 330
Someone else pays (friend, employer etc.)4416 280
I don't have paid subscription at the moment4630122 100
Can not answer328 140
Digital magazine subscription: only digital magazine is included in the subscriptionI pay myself2520 350
Someone else in household pays214 070
Someone else pays (friend, employer etc.)114 070
I don't have paid subscription at the moment9088358 160
Can not answer5520 350
Print and digital magazine subscription: both print and digital magazine are included in the subscriptionI pay myself1226105 820
Someone else in household pays4416 280
Someone else pays (friend, employer etc.)128 140
I don't have paid subscription at the moment7964260 480
Can not answer5520 350

Taloustaito magazine's reader profile / Source NRS 2018

Terms of delivery

1. Maksuehdot:
14 päivää netto

5. Reklamaatiot:
Ilmoituksen painoasua koskevat muistutukset on tehtävä kirjallisesti 14 vrk:n kuluessa lehden ilmestymisestä. Reklamaation vastaanotto edellyttää, että ainaiestomateriaalin mukana on toimitettu sublimaatiovedos tai vastaava.

6. Ilmoituksen peruuttaminen:
Sitova tilavaraus tehtävä viimeistään viimeiseen varauspäivään mennessä. Peruutus on tehtävä kirjallsiesti ilmoitusmyyjälle viimeisenä ilmoituksen varauspäivänä. Määräajan jälkeen tehdyistä peruutuksista veloitetaan 30 % ilmoituksen myyntihinnasta.

7. Lehden vastuu ilmoituksesta:
Verotieto Oy:n vastuu virheistä rajoittuu enintään ilmoitushintaan. Lehti pidättää itselleen oikeuden mediakortin ja kaikkien siinä annettujien tietojen muuttamiseen.

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.