Extended search By alphabet By topic

Tekniikan Maailma

Tekniikan Maailma is the most trusted, useful, and versatile technology and science media in Finland. Our readers are better off than average, and they know that Tekniikan Maailma provides information that is useful. TM tests and compares the most significant products from key areas such as cars, mobile devices, entertainment electronics, information technology, cameras, household appliances, and sports equipment. TM provides fact-based journalism.

Magazine's website: https://tekniikanmaailma.fi/ Follow us : tiktok

Advertisement sales

Advertisement sales Otavamedia Oy
Phone +358 9 15 661
Contact person Mediamyynti Otavamedia
yrityspalvelu@otavamedia.fi
Www https://yrityksille.otavamedia.fi/

Contact info

Publisher Otavamedia Oy
Visiting address Uudenmaankatu 10
00120 Helsinki
Phone +358 9 15 661
Magazine's email tekniikan.maailma@otavamedia.fi
Vastaava päätoimittaja Reijo Ruokanen

Circulation or copies

Issues per year 22

Readership

Readership 236 000
Total reach 506 000
How many times read 2.5
Minutes of reading 67 min
Sources KMT 2023

Online audience

Magazine's website http://www.tekniikanmaailma.fi

Average weekly reach Source: FIAM

February 2024
279 050
-3.01 %
January 2024
287 715
-14.35 %
December 2023
335 915
14.38 %
November 2023
293 689
14.93 %
October 2023
255 545
6.02 %
September 2023
241 033
-14.41 %
August 2023
281 617
0.64 %
July 2023
279 820
-2.18 %
June 2023
286 053
-11.53 %
May 2023
323 340
25.27 %
April 2023
258 111
-20.32 %
March 2023
323 915
-18.13 %

Average weekly pageviews Source: FIAM

February 2024
855 115
-3.32 %
January 2024
884 434
-15.45 %
December 2023
1 046 100
13.43 %
November 2023
922 252
2.86 %
August 2023
896 591
-1.2 %
July 2023
907 447
4.39 %
June 2023
869 267
-12.49 %
May 2023
993 368
16.47 %
April 2023
852 888
-19 %
March 2023
1 053 004
-16.58 %
February 2023
1 262 307
13.95 %
January 2023
1 107 797
7.09 %

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 28.12.2023 05.12.2023 11.12.2023 Theme: A look at the car year 2024, including the most significant car innovations. Car comparison.
2 11.01.2024 18.12.2023 21.12.2023 Theme: Comparison of the most interesting new TVs.
3 25.01.2024 05.01.2024 10.01.2024 Theme: Operation test of the Honda CB750 Hornet motorcycle. An overview of the development of music technology.
4 15.02.2024 26.01.2024 31.01.2024 Theme: TM’s great winter car comparison, part 1: cars with internal combustion engine.
5 07.03.2024 16.02.2024 21.02.2024 Theme: TM’s great winter car comparison, part 2: all-electric cars.
6 21.03.2024 01.03.2024 06.03.2024 Theme: Comparison: summer tyres 2024.
7 11.04.2024 20.03.2024 25.03.2024 Theme: Comparison of a topical wheel group.
8 25.04.2024 05.04.2024 10.04.2024 Theme: A guide for buying a car. What’s new in the development of medical technology?
9 16.05.2024 24.04.2024 29.04.2024 Theme: Comparison of the most interesting new phones.
10 30.05.2024 10.05.2024 15.05.2024 Theme: Comparison of an interesting topical car group.
11 19.06.2024 30.05.2024 04.06.2024 Theme: Home and kitchen technology. Testing the technology of building a smart home and a smart yard.
12 04.07.2024 13.06.2024 18.06.2024 Theme: A great car comparison for the summer. An overview of the development of energy technology.
13 18.07.2024 28.06.2024 03.07.2024 Theme: Comparison of new motorcycles of the season.
14 01.08.2024 12.07.2024 17.07.2024 Theme: Comparison: joint Nordic sports car comparison.
15 15.08.2024 26.07.2024 31.07.2024 Theme: Comparison of a topical group of electric bicycles.
16 05.09.2024 16.08.2024 21.08.2024 Theme: Student electronics. Self-driving cars.
17 19.09.2024 30.08.2024 04.09.2024 Theme: Tool novelties in the test. Different technologies for measuring oneself.
18 03.10.2024 13.09.2024 18.09.2024 Theme: Comparison: winter tyres 2024 — friction and studded tyres.
19 17.10.2024 27.09.2024 02.10.2024 Theme: Comparison of a topical car group. An overview of the development of space technology.
20 07.11.2024 18.10.2024 23.10.2024 Theme: Great camera comparison. Ski comparison.
21 21.11.2024 01.11.2024 06.11.2024 Theme: Audio comparison. Comparison of AI services.
22 12.12.2024 21.11.2024 26.11.2024 Theme: A topical bicycle comparison. Editors’ tips for the best Christmas gifts.

Advertisement rates

2/1

Position: Not specified

Size including margin: 420 x 275 mm

4-colour price 12810 €

2/1

Position: 1. Spread

Size including margin: 420 x 275 mm

4-colour price 14100 €

2/1

Position: 2. Spread

Size including margin: 420 x 275 mm

4-colour price 14100 €

2/1

Position: Centerfold

Size including margin: 420 x 275 mm

4-colour price 14100 €

1/1

Position: Not specified

Size including margin: 210 x 275 mm

4-colour price 7120 €

1/1

Position: 2. Cover

Size including margin: 210 x 275 mm

4-colour price 7840 €

1/1

Position: 3. Cover

Size including margin: 210 x 275 mm

4-colour price 7840 €

Takakansi

Position: Back cover

Size including margin: 210 x 245 mm

4-colour price 7840 €

1/2 Pysty

Position: Not specified

Size including margin: 102 x 275 mm

4-colour price 4840 €

1/2 Vaaka

Position: Not specified

Size including margin: 210 x 135 mm

4-colour price 4840 €

1/4 Neliö

Position: Not specified

Size including margin: 102 x 135 mm

4-colour price 3560 €

1/4 Pysty

Position: Not specified

Size including margin: 49 x 275 mm

4-colour price 3560 €

1/4 Vaaka

Position: Not specified

Size including margin: 210 x 66 mm

4-colour price 3560 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm 210 x 275 mm
Printing area mm 210 x 275 mm
Bleed mm 5 mm
Column width 45 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer PunaMusta Oy , Esko Aaltosen katu, Forssa

 

Technical info / material

Ad material delivery Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.
Technical data yrityksille.otavamedia.fi/tekniset tiedot ja hinnat

Readers: 236 000 / KMT 2023 Download magazine graphs (PDF)

Reader profile All 15+ % Tekniikan Maailma
Readers %
Tekniikan Maailma
Amount of readers
Readership (KMT 2023) 236 000
Total reach 506 000
SexWomen511535 400
Men4985200 600
Native languageFinnish9597228 920
Swedish537 080
Age15-24 y13614 160
25-34 y14921 240
35-44 y141228 320
45-54 y141637 760
55-64 y162047 200
65+ y293787 320
Gender + ageFemale 15-29 years1012 360
Female 30-49 years1437 080
Female 50+ years281023 600
Male 15-29 years10921 240
Male 30-49 years142251 920
Male 50+ years2455129 800
Household positionLives at home with parents737 080
Lives alone282251 920
Lives with spouse3746108 560
Lives with spouse and children242354 280
Single parent224 720
Other337 080
Grandchildren under 18 years of ageYes212866 080
No3845106 200
No answer (under 45 year olds)412763 720
ProfessionTop Management4511 800
white-collar worker, higher-level161740 120
White-collar worker12818 880
Worker101125 960
Farmer124 720
Other entrepreneur349 440
Pensioner313889 680
Student, pupil11614 160
Homewife, home dad000
Unemployed224 720
Other6716 520
No answer324 720
EducationElementary school549 440
Secondary school7614 160
Vocational283070 800
High school141023 600
University of Applied Sciences192047 200
University272968 440
Something else212 360
Size of the household1 pers282456 640
2 pers3845106 200
3 pers141433 040
4 pers121125 960
5+ pers7614 160
Household income (gross)Below 20 000 € /y11716 520
20 000 - 35 000 € /y191535 400
35 001 - 50 000 € /y202251 920
50 001 - 85 000 € /y222456 640
85 001 - 100 000 € /y71023 600
Over 100 000 € /y91535 400
Don't want to tell549 440
Can't say / No answer737 080
Decision-maker in grocery purchasesYes9390212 400
Don't know7921 240
Can not say112 360
HousingApartment322968 440
Row house or semi-detached house151433 040
Detached house4752122 720
Farm4511 800
Something else100
Can not say000
Ownership of housingOwner-occupied residence7683195 880
Rented residence201330 680
Right of residence apartment224 720
Something else112 360
Can not say100
Cottage or holiday home in regular useYes4045106 200
No5953125 080
Can not say112 360
Using AdBlocker or similar applicationYes191740 120
No7677181 720
Can not say5614 160
Number of cars in householdOne car4547110 920
Two cars323582 600
Three or more cars101125 960
No car14818 880
PUUTTUUPUUTTUU223070 800
PUUTTUU6766155 760
PUUTTUU4511 800
PUUTTUU81023 600
PUUTTUU224 720
PUUTTUU849 440
PUUTTUU5511 800
Advertising ban at the door / mailboxYes242047 200
No7680188 800
Can not say100
lifecycleIn paid job, entrepreneur, freelancer, farmer5253125 080
Temporarily absent (= time off from work, care or study, maternity leave)112 360
Retired313889 680
Unemployed / laid off224 720
Schoolboy or student11614 160
Housewife or father000
In the military or performing civilian service000
Other112 360
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes252968 440
No252251 920
Can't say / No answer5049115 640
Health services used in the householdPublic health services8584198 240
Employer - funded health care services4950118 000
Private, self-funded healthcare services3944103 840
Private health insurance services222251 920
No health care112 360
Can not say112 360
Type of municipality (7 class)Greater Helsinki191740 120
Turku or Tampere8818 880
Oulu4511 800
70 000 - 150 000 inhabitants town131433 040
Urban municipality272763 720
Conurbation161842 480
Countryside131228 320
Pets in householdCat171637 760
Dog262456 640
Some other pet549 440
No pets5962146 320
Family with kidsYes322763 720
No6873172 280
Use of glasses or contact lensesYes6768160 480
No333275 520
How often different content is read
The frequency of reading: Print magazinesDaily152866 080
5-6 days a week4614 160
1-4 days a week263684 960
Monthly241944 840
Rarely231023 600
Never712 360
Can not say100
The frequency of reading: Magazine content in digital formatDaily212763 720
5-6 days a week549 440
1-4 days a week192354 280
Monthly151535 400
Rarely242047 200
Never14921 240
Can not say124 720
The frequency of reading: Print newspapers or afternoon papersDaily3049115 640
5-6 days a week4614 160
1-4 days a week232047 200
Monthly131023 600
Rarely211330 680
Never724 720
Can not say100
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily5458136 880
5-6 days a week91125 960
1-4 days a week161228 320
Monthly6511 800
Rarely9921 240
Never6511 800
Can not say000
The frequency of reading: Free and free delivery newspapersDaily5614 160
5-6 days a week449 440
1-4 days a week4448113 280
Monthly171535 400
Rarely201842 480
Never9716 520
Can not say112 360
The frequency of watching: Free online TV servicesDaily151740 120
5-6 days a week91023 600
1-4 days a week303173 160
Monthly232149 560
Rarely151433 040
Never7614 160
Can not say100
The frequency of watching: Pay TV and streaming servicesDaily161535 400
5-6 days a week10921 240
1-4 days a week222251 920
Monthly10921 240
Rarely111228 320
Never313275 520
Can not say000
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily4556132 160
5-6 days a week91023 600
1-4 days a week191740 120
Monthly11716 520
Rarely12818 880
Never312 360
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily3543101 480
5-6 days a week121330 680
1-4 days a week222251 920
Monthly11818 880
Rarely121023 600
Never7511 800
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily222968 440
5-6 days a week7818 880
1-4 days a week161944 840
Monthly131228 320
Rarely262149 560
Never161023 600
Can not say112 360
The frequency of listening: Programs of commercial radio channelsDaily162047 200
5-6 days a week101023 600
1-4 days a week212456 640
Monthly141433 040
Rarely211944 840
Never161228 320
Can not say112 360
The frequency of listening: PodcastsDaily449 440
5-6 days a week324 720
1-4 days a week9818 880
Monthly131330 680
Rarely282866 080
Never4144103 840
Can not say224 720
User frequency and following: Social mediaDaily5745106 200
5-6 days a week7818 880
1-4 days a week81023 600
Monthly3511 800
Rarely6921 240
Never192354 280
Can not say000
User frequency and following: Bloggers, YouTubers, or social media influencersDaily13818 880
5-6 days a week549 440
1-4 days a week11921 240
Monthly8716 520
Rarely222456 640
Never4048113 280
Can not say112 360
User frequency: Instant messaging Daily6856132 160
5-6 days a week91228 320
1-4 days a week101330 680
Monthly3511 800
Rarely349 440
Never81125 960
Can not say012 360
A paid Finnish newspaper is subscribed to my household (print or digital)Yes5867158 120
No413275 520
Can not say112 360
I tend to buy tabloidsYes81023 600
No9088207 680
Can not say224 720
A paid Finnish magazine is subscribed to my household (print or digital)Yes4656132 160
No5243101 480
Can not say212 360
I tend to buy single copy magazinesYes171637 760
No8183195 880
Can not say212 360
PUUTTUUPUUTTUU13921 240
PUUTTUU512 360
PUUTTUU7614 160
PUUTTUU152047 200
PUUTTUU81125 960
PUUTTUU7921 240
PUUTTUU101330 680
PUUTTUU624 720
PUUTTUU9818 880
PUUTTUU9716 520
PUUTTUU424 720
PUUTTUU524 720
PUUTTUU131023 600
PUUTTUU849 440
PUUTTUU131330 680
PUUTTUU724 720
PUUTTUU8921 240
PUUTTUU349 440
PUUTTUU5656132 160
KULUTUSVÄITTÄMÄT
PUUTTUUPUUTTUU5851120 360
PUUTTUU4046108 560
PUUTTUU237 080
PUUTTUUPUUTTUU8789210 040
PUUTTUU111023 600
PUUTTUU112 360
PUUTTUUPUUTTUU7374174 640
PUUTTUU252456 640
PUUTTUU224 720
PUUTTUUPUUTTUU8187205 320
PUUTTUU181330 680
PUUTTUU212 360
PUUTTUUPUUTTUU5754127 440
PUUTTUU4145106 200
PUUTTUU112 360
PUUTTUUPUUTTUU303480 240
PUUTTUU6361143 960
PUUTTUU7511 800
PUUTTUUPUUTTUU8488207 680
PUUTTUU151125 960
PUUTTUU112 360
PUUTTUUPUUTTUU4143101 480
PUUTTUU5755129 800
PUUTTUU224 720
PUUTTUUPUUTTUU8685200 600
PUUTTUU141433 040
PUUTTUU112 360
PUUTTUUPUUTTUU302968 440
PUUTTUU6568160 480
PUUTTUU537 080
PUUTTUUPUUTTUU3944103 840
PUUTTUU6056132 160
PUUTTUU112 360
PUUTTUUPUUTTUU6767158 120
PUUTTUU303173 160
PUUTTUU337 080
PUUTTUUPUUTTUU6765153 400
PUUTTUU313480 240
PUUTTUU324 720
PUUTTUUPUUTTUU6773172 280
PUUTTUU302456 640
PUUTTUU224 720

Tekniikan Maailma magazine's reader profile / Source NRS 2023

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.