Finnish Magazine Rate Cards

Tiede Luonto

Tiede Luonto, which has become the most popular nature magazine, provides information and experiences about nature and the environment with an immersive touch. Visually impressive Tiede Luonto combines information based on reliable research and entertaining content in a way that interests the reader. A wide range of nature-related topics, from animal behaviour to climate change and stunning nature sites. The topics of the magazine are international, but the perspective is touching for every Finn. The readers of Tiede Luonto are quality-conscious nature lovers. The time spent with one magazine is higher than in other scientific journals, and one issue is also read several times.

Magazine's website: tiede.fi/tiedeluonto Follow us :

Contact info
Media info
Timetable
Advertisement rates
Technical info
NRS Facts

Advertisement sales

Advertisement sales	Sanoma Media Finland Oy
Phone	+358 9 1201
Email	yrityspalvelu@sanoma.fi
Contact person	Mediamyynti Sanoma B2B yrityspalvelu@sanoma.fi

Contact info

Publisher	Tieteen tiedotus ry
	Sanoma Media Finland Oy
Visiting address	Töölönlahdenkatu2 00100 Helsinki
Postal address	PL 20 00089 Sanoma
Phone	+358 9 1201
Tuottaja	Arja Kivipelto
Päätoimittaja	Jukka Ruukki

Circulation or copies

Issues per year	8

Readership

Readership	118 000
Total reach	0
How many times read	2.2
Minutes of reading	69 min
Sources	KMT 2023

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue	Publishing date	Reservation	Material	Research number	Additional info
1	10.01.2024	11.12.2023	13.12.2023		Theme: The arctic fox returned to Finland's breeding species.
2	13.03.2024	20.02.2024	22.02.2024		Theme: The gray seal gives birth on an ice floe.
3	24.04.2024	02.04.2024	04.04.2024		Theme: Spring migration of birds.
4	05.06.2024	14.05.2024	16.05.2024		Theme: Different fathers and mothers of the animal world - 11 ways to take care of the offspring.
5	24.07.2024	02.07.2024	04.07.2024		Theme: The best of Finnish nature - magnificent meadows, clear waters and mighty dangers.
6	04.09.2024	13.08.2024	15.08.2024		Theme: Animals at school – this is how they learn.
7	23.10.2024	01.10.2024	03.10.2024		Theme: The handsome winged birds of the north - mountain owl, golden eagle and capercaillie.
8	27.11.2024	05.11.2024	07.11.2024		Theme: Nature is preparing for winter.

Advertisement rates

2/1

Position: Not specified

Size including margin: 420 x 280 mm

4-colour price 6855 €

2/1

Position: First spread

Size including margin: 420 x 280 mm

4-colour price 7884 €

2/1

Position: 2. Spread

Size including margin: 420 x 280 mm

4-colour price 7566 €

1/1

Position: Not specified

Size including margin: 210 x 280 mm

4-colour price 3426 €

1/1

Position: 2. Cover

Size including margin: 210 x 280 mm

4-colour price 3804 €

1/1

Position: 3. Cover

Size including margin: 210 x 280 mm

4-colour price 3804 €

1/1

Position: Back cover

Size including margin: 210 x 255 mm

4-colour price 3945 €

1/2

Position: Not specified

Size including margin: 102 x 280 mm

4-colour price 2479 €

1/2

Position: Not specified

Size including margin: 210 x 137 mm

4-colour price 2479 €

1/3

Position: Not specified

Size including margin: 70 x 280 mm

4-colour price 2125 €

1/3

Position: Not specified

Size including margin: 210 x 92 mm

4-colour price 2125 €

1/4

Position: Not specified

Size including margin: 50 x 280 mm

4-colour price 1792 €

1/4

Position: Not specified

Size including margin: 210 x 69 mm

4-colour price 1792 €

1/4

Position: Not specified

Size including margin: 102 x 137 mm

4-colour price 1792 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm	210 x 280 mm
Bleed mm	5 mm
Printing process	Offset
Binding	Saddle-stitching

Printing house

Printer	PunaMusta Oy , Tampere

Technical info / material

Ad material delivery	Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä.
Technical data	Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineisto-ja-varaustiedot/printtimainonnan-aineisto-ohjeet.

Ad material delivery

Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä.

Technical data

Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineisto-ja-varaustiedot/printtimainonnan-aineisto-ohjeet.

Readers: 118 000 / KMT 2023 Download magazine graphs (PDF)

Reader profile
Attitude towards advertising
Reading habits and advertising effects
Purchase process
Buyer profile

Reader profile		All 15+ %	Tiede Luonto Readers %	Tiede Luonto Amount of readers
Readership (KMT 2023)	118 000
Total reach	0
Sex	Women	51	54	63 720
Sex	Men	49	46	54 280

Native language	Finnish	95	98	115 640
Native language	Swedish	5	2	2 360

Age	15-24 y	13	6	7 080
	25-34 y	14	8	9 440
	35-44 y	14	12	14 160
	45-54 y	14	12	14 160
	55-64 y	16	18	21 240
	65+ y	29	43	50 740

Gender + age	Female 15-29 years	10	5	5 900
	Female 30-49 years	14	14	16 520
	Female 50+ years	28	35	41 300
	Male 15-29 years	10	4	4 720
	Male 30-49 years	14	10	11 800
	Male 50+ years	24	32	37 760

Household position	Lives at home with parents	7	4	4 720
	Lives alone	28	30	35 400
	Lives with spouse	37	42	49 560
	Lives with spouse and children	24	20	23 600
	Single parent	2	3	3 540
	Other	3	2	2 360

Grandchildren under 18 years of age	Yes	21	27	31 860
	No	38	47	55 460
	No answer (under 45 year olds)	41	26	30 680

Profession	Top Management	4	4	4 720
	white-collar worker, higher-level	16	15	17 700
	White-collar worker	12	10	11 800
	Worker	10	5	5 900
	Farmer	1	1	1 180
	Other entrepreneur	3	3	3 540
	Pensioner	31	45	53 100
	Student, pupil	11	6	7 080
	Homewife, home dad	0	0	0
	Unemployed	2	3	3 540
	Other	6	5	5 900
	No answer	3	3	3 540

Education	Elementary school	5	4	4 720
	Secondary school	7	6	7 080
	Vocational	28	23	27 140
	High school	14	13	15 340
	University of Applied Sciences	19	18	21 240
	University	27	35	41 300
	Something else	2	1	1 180

Size of the household	1 pers	28	30	35 400
	2 pers	38	43	50 740
	3 pers	14	11	12 980
	4 pers	12	10	11 800
	5+ pers	7	6	7 080

Household income (gross)	Below 20 000 € /y	11	10	11 800
	20 000 - 35 000 € /y	19	17	20 060
	35 001 - 50 000 € /y	20	21	24 780
	50 001 - 85 000 € /y	22	22	25 960
	85 001 - 100 000 € /y	7	8	9 440
	Over 100 000 € /y	9	10	11 800
	Don't want to tell	5	7	8 260
	Can't say / No answer	7	5	5 900

Decision-maker in grocery purchases	Yes	93	95	112 100
	Don't know	7	5	5 900
	Can not say	1	0	0

Housing	Apartment	32	30	35 400
	Row house or semi-detached house	15	13	15 340
	Detached house	47	51	60 180
	Farm	4	6	7 080
	Something else	1	1	1 180
	Can not say	0	0	0

Ownership of housing	Owner-occupied residence	76	82	96 760
	Rented residence	20	14	16 520
	Right of residence apartment	2	3	3 540
	Something else	1	1	1 180
	Can not say	1	0	0

Cottage or holiday home in regular use	Yes	40	45	53 100
	No	59	54	63 720
	Can not say	1	1	1 180

Using AdBlocker or similar application	Yes	19	14	16 520
	No	76	81	95 580
	Can not say	5	5	5 900

Number of cars in household	One car	45	50	59 000
	Two cars	32	31	36 580
	Three or more cars	10	7	8 260
	No car	14	12	14 160

PUUTTUU	PUUTTUU	22	28	33 040
	PUUTTUU	67	62	73 160
	PUUTTUU	4	3	3 540
	PUUTTUU	8	8	9 440
	PUUTTUU	2	1	1 180
	PUUTTUU	8	8	9 440
	PUUTTUU	5	5	5 900

Advertising ban at the door / mailbox	Yes	24	20	23 600
	No	76	80	94 400
	Can not say	1	0	0

lifecycle	In paid job, entrepreneur, freelancer, farmer	52	43	50 740
	Temporarily absent (= time off from work, care or study, maternity leave)	1	1	1 180
	Retired	31	45	53 100
	Unemployed / laid off	2	3	3 540
	Schoolboy or student	11	6	7 080
	Housewife or father	0	0	0
	In the military or performing civilian service	0	0	0
	Other	1	1	1 180
	Don't want to say	0	1	1 180
	Can not say	0	0	0

Participation in workplace procurement decisions	Yes	25	22	25 960
	No	25	19	22 420
	Can't say / No answer	50	59	69 620

Health services used in the household	Public health services	85	89	105 020
	Employer - funded health care services	49	42	49 560
	Private, self-funded healthcare services	39	45	53 100
	Private health insurance services	22	17	20 060
	No health care	1	0	0
	Can not say	1	1	1 180

Type of municipality (7 class)	Greater Helsinki	19	22	25 960
	Turku or Tampere	8	6	7 080
	Oulu	4	3	3 540
	70 000 - 150 000 inhabitants town	13	12	14 160
	Urban municipality	27	30	35 400
	Conurbation	16	14	16 520
	Countryside	13	13	15 340

Pets in household	Cat	17	15	17 700
	Dog	26	23	27 140
	Some other pet	5	7	8 260
	No pets	59	62	73 160

Family with kids	Yes	32	25	29 500
Family with kids	No	68	75	88 500

Use of glasses or contact lenses	Yes	67	76	89 680
Use of glasses or contact lenses	No	33	24	28 320
How often different content is read
The frequency of reading: Print magazines	Daily	15	25	29 500
	5-6 days a week	4	7	8 260
	1-4 days a week	26	30	35 400
	Monthly	24	21	24 780
	Rarely	23	16	18 880
	Never	7	2	2 360
	Can not say	1	0	0

The frequency of reading: Magazine content in digital format	Daily	21	22	25 960
	5-6 days a week	5	3	3 540
	1-4 days a week	19	20	23 600
	Monthly	15	20	23 600
	Rarely	24	23	27 140
	Never	14	11	12 980
	Can not say	1	1	1 180

The frequency of reading: Print newspapers or afternoon papers	Daily	30	45	53 100
	5-6 days a week	4	8	9 440
	1-4 days a week	23	19	22 420
	Monthly	13	13	15 340
	Rarely	21	12	14 160
	Never	7	3	3 540
	Can not say	1	0	0

The frequency of reading: Newspaper or afternoon paper content in digital format	Daily	54	54	63 720
	5-6 days a week	9	7	8 260
	1-4 days a week	16	15	17 700
	Monthly	6	5	5 900
	Rarely	9	14	16 520
	Never	6	4	4 720
	Can not say	0	0	0

The frequency of reading: Free and free delivery newspapers	Daily	5	6	7 080
	5-6 days a week	4	4	4 720
	1-4 days a week	44	48	56 640
	Monthly	17	18	21 240
	Rarely	20	18	21 240
	Never	9	7	8 260
	Can not say	1	1	1 180

The frequency of watching: Free online TV services	Daily	15	17	20 060
	5-6 days a week	9	10	11 800
	1-4 days a week	30	29	34 220
	Monthly	23	24	28 320
	Rarely	15	14	16 520
	Never	7	6	7 080
	Can not say	1	0	0

The frequency of watching: Pay TV and streaming services	Daily	16	18	21 240
	5-6 days a week	10	7	8 260
	1-4 days a week	22	20	23 600
	Monthly	10	8	9 440
	Rarely	11	10	11 800
	Never	31	37	43 660
	Can not say	0	0	0

The frequency of watching: Programs of YLE (national proadcaster) TV channels	Daily	45	56	66 080
	5-6 days a week	9	10	11 800
	1-4 days a week	19	15	17 700
	Monthly	11	9	10 620
	Rarely	12	7	8 260
	Never	3	2	2 360
	Can not say	0	0	0

The frequency of watching: Programs of commercial TV channels	Daily	35	38	44 840
	5-6 days a week	12	14	16 520
	1-4 days a week	22	22	25 960
	Monthly	11	9	10 620
	Rarely	12	11	12 980
	Never	7	6	7 080
	Can not say	0	0	0

The frequency of listening: Programs of YLE (national proadcaster) radio-channels	Daily	22	32	37 760
	5-6 days a week	7	8	9 440
	1-4 days a week	16	16	18 880
	Monthly	13	10	11 800
	Rarely	26	21	24 780
	Never	16	12	14 160
	Can not say	1	1	1 180

The frequency of listening: Programs of commercial radio channels	Daily	16	16	18 880
	5-6 days a week	10	8	9 440
	1-4 days a week	21	22	25 960
	Monthly	14	12	14 160
	Rarely	21	22	25 960
	Never	16	20	23 600
	Can not say	1	1	1 180

The frequency of listening: Podcasts	Daily	4	2	2 360
	5-6 days a week	3	3	3 540
	1-4 days a week	9	9	10 620
	Monthly	13	11	12 980
	Rarely	28	28	33 040
	Never	41	45	53 100
	Can not say	2	3	3 540

User frequency and following: Social media	Daily	57	52	61 360
	5-6 days a week	7	8	9 440
	1-4 days a week	8	9	10 620
	Monthly	3	2	2 360
	Rarely	6	7	8 260
	Never	19	21	24 780
	Can not say	0	0	0

User frequency and following: Bloggers, YouTubers, or social media influencers	Daily	13	8	9 440
	5-6 days a week	5	4	4 720
	1-4 days a week	11	9	10 620
	Monthly	8	6	7 080
	Rarely	22	21	24 780
	Never	40	50	59 000
	Can not say	1	1	1 180

User frequency: Instant messaging	Daily	68	61	71 980
	5-6 days a week	9	10	11 800
	1-4 days a week	10	13	15 340
	Monthly	3	3	3 540
	Rarely	3	4	4 720
	Never	8	9	10 620
	Can not say	0	0	0

A paid Finnish newspaper is subscribed to my household (print or digital)	Yes	58	68	80 240
	No	41	32	37 760
	Can not say	1	1	1 180

I tend to buy tabloids	Yes	8	13	15 340
	No	90	85	100 300
	Can not say	2	1	1 180

A paid Finnish magazine is subscribed to my household (print or digital)	Yes	46	57	67 260
	No	52	42	49 560
	Can not say	2	1	1 180

I tend to buy single copy magazines	Yes	17	26	30 680
	No	81	73	86 140
	Can not say	2	1	1 180

PUUTTUU	PUUTTUU	13	12	14 160
	PUUTTUU	5	3	3 540
	PUUTTUU	7	8	9 440
	PUUTTUU	15	18	21 240
	PUUTTUU	8	7	8 260
	PUUTTUU	7	4	4 720
	PUUTTUU	10	10	11 800
	PUUTTUU	6	5	5 900
	PUUTTUU	9	8	9 440
	PUUTTUU	9	7	8 260
	PUUTTUU	4	3	3 540
	PUUTTUU	5	4	4 720
	PUUTTUU	13	14	16 520
	PUUTTUU	8	6	7 080
	PUUTTUU	13	13	15 340
	PUUTTUU	7	6	7 080
	PUUTTUU	8	7	8 260
	PUUTTUU	3	3	3 540
	PUUTTUU	56	56	66 080
KULUTUSVÄITTÄMÄT
PUUTTUU	PUUTTUU	58	54	63 720
	PUUTTUU	40	43	50 740
	PUUTTUU	2	2	2 360

PUUTTUU	PUUTTUU	87	92	108 560
	PUUTTUU	11	7	8 260
	PUUTTUU	1	1	1 180

PUUTTUU	PUUTTUU	73	76	89 680
	PUUTTUU	25	21	24 780
	PUUTTUU	2	3	3 540

PUUTTUU	PUUTTUU	81	83	97 940
	PUUTTUU	18	17	20 060
	PUUTTUU	2	1	1 180

PUUTTUU	PUUTTUU	57	55	64 900
	PUUTTUU	41	44	51 920
	PUUTTUU	1	2	2 360

PUUTTUU	PUUTTUU	30	27	31 860
	PUUTTUU	63	65	76 700
	PUUTTUU	7	8	9 440

PUUTTUU	PUUTTUU	84	88	103 840
	PUUTTUU	15	11	12 980
	PUUTTUU	1	1	1 180

PUUTTUU	PUUTTUU	41	43	50 740
	PUUTTUU	57	55	64 900
	PUUTTUU	2	3	3 540

PUUTTUU	PUUTTUU	86	88	103 840
	PUUTTUU	14	12	14 160
	PUUTTUU	1	1	1 180

PUUTTUU	PUUTTUU	30	27	31 860
	PUUTTUU	65	68	80 240
	PUUTTUU	5	4	4 720

PUUTTUU	PUUTTUU	39	37	43 660
	PUUTTUU	60	61	71 980
	PUUTTUU	1	1	1 180

PUUTTUU	PUUTTUU	67	72	84 960
	PUUTTUU	30	25	29 500
	PUUTTUU	3	3	3 540

PUUTTUU	PUUTTUU	67	72	84 960
	PUUTTUU	31	27	31 860
	PUUTTUU	3	2	2 360

PUUTTUU	PUUTTUU	67	64	75 520
	PUUTTUU	30	34	40 120
	PUUTTUU	2	2	2 360

Tiede Luonto magazine's reader profile / Source NRS 2023

Attitude towards advertising in different media channels		All 15+ %	Tiede Luonto Readers %	Tiede Luonto Amount of readers
Attitude towards advertising: Newspapers	Positive	77	79	93 220
	Can not say	4	4	4 720
	Negative	18	18	21 240

Attitude towards advertising: Magazines	Positive	77	79	93 220
	Can not say	5	4	4 720
	Negative	19	17	20 060

Attitude towards advertising: Free and local newspapers	Positive	82	86	101 480
	Can not say	5	3	3 540
	Negative	13	10	11 800

Attitude towards advertising: Newspaper/Magazine websites or applications	Positive	54	57	67 260
	Can not say	8	9	10 620
	Negative	37	34	40 120

Attitude towards advertising: Social media (Facebook, Instagram etc.)	Positive	40	37	43 660
	Can not say	12	16	18 880
	Negative	47	47	55 460

Attitude towards advertising: Blogs	Positive	30	28	33 040
	Can not say	27	34	40 120
	Negative	41	39	46 020

Attitude towards advertising: Newsletters to email	Positive	19	16	18 880
	Can not say	2	2	2 360
	Negative	79	82	96 760

Attitude towards advertising: Other websites	Positive	43	40	47 200
	Can not say	10	13	15 340
	Negative	46	47	55 460

Attitude towards advertising: Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.)	Positive	56	55	64 900
	Can not say	3	2	2 360
	Negative	40	43	50 740

Attitude towards advertising: Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.)	Positive	41	37	43 660
	Can not say	6	6	7 080
	Negative	53	57	67 260

Attitude towards advertising: Home delivered advertisements and catalogues	Positive	69	73	86 140
	Can not say	4	3	3 540
	Negative	28	23	27 140

Attitude towards advertising: Out-of-home advertising	Positive	66	64	75 520
	Can not say	6	7	8 260
	Negative	29	29	34 220

Tiede Luonto magazine's reader profile / Source NRS 2023

Reading device and advertising effect		All 15+ %	Tiede Luonto Readers %	Tiede Luonto Amount of readers
I relax and get inspired by magazines	Agree	77	84	99 120
	Disagree	15	12	14 160
	Can not say	7	5	5 900

I experience pampering moments with magazines	Agree	50	55	64 900
	Disagree	39	35	41 300
	Can not say	10	10	11 800

A professional magazine keeps me up to date on professional matters	Agree	70	75	88 500
	Disagree	17	12	14 160
	Can not say	12	13	15 340

The industry specialty magazine provides information on my hobbies and interests	Agree	81	87	102 660
	Disagree	10	6	7 080
	Can not say	9	6	7 080

Finnish magazines offer reliable comparisons and tests	Agree	68	71	83 780
	Disagree	18	14	16 520
	Can not say	14	16	18 880

Finnish magazines offer reliable product recommendations	Agree	64	65	76 700
	Disagree	21	20	23 600
	Can not say	15	15	17 700

Finnish magazines are of high quality	Agree	81	87	102 660
	Disagree	12	8	9 440
	Can not say	7	5	5 900

I follow important magazines on social media	Agree	32	27	31 860
	Disagree	60	64	75 520
	Can not say	8	9	10 620

I read important magazines from cover to cover	Agree	52	61	71 980
	Disagree	43	36	42 480
	Can not say	5	4	4 720

Ads are part of the content of the magazine	Agree	64	66	77 880
	Disagree	31	30	35 400
	Can not say	5	3	3 540

Ads in magazines make new things familiar	Agree	67	70	82 600
	Disagree	28	25	29 500
	Can not say	6	5	5 900

I have applied for additional information about the journal advertised product, eg. Online	Agree	52	55	64 900
	Disagree	42	40	47 200
	Can not say	6	5	5 900

I have purchased products based on the ad in magazine	Agree	46	47	55 460
	Disagree	49	48	56 640
	Can not say	6	5	5 900

I'm trying out tips or guidelines (like recipes) in magazine ads	Agree	60	63	74 340
	Disagree	35	33	38 940
	Can not say	4	4	4 720

I'm experimenting with product samples in magazines (like food or cosmetics)	Agree	39	37	43 660
	Disagree	55	56	66 080
	Can not say	6	7	8 260

I rely on product recommendations from bloggers and tubers	Agree	21	14	16 520
	Disagree	66	67	79 060
	Can not say	14	19	22 420

Tiede Luonto magazine's reader profile / Source NRS 2023

Use of information sources during the purchase process		All 15+ %	Tiede Luonto Readers %	Tiede Luonto Amount of readers
Searching ideas and tips
Information sources, cars and car purchase	Print magazines	11	16	18 880
	Newspapers	14	20	23 600
	Magazine websites	7	7	8 260
	Newspaper websites	7	7	8 260
	Blogs	2	2	2 360
	Social media	12	8	9 440
	Other websites	42	38	44 840
	Television	10	9	10 620
	Radio	1	1	1 180
	Direct mail	10	12	14 160
	None of the above	40	41	48 380

Information sources, consumer electronics and information technology	Print magazines	15	20	23 600
	Newspapers	19	28	33 040
	Magazine websites	10	10	11 800
	Newspaper websites	9	10	11 800
	Blogs	5	3	3 540
	Social media	23	16	18 880
	Other websites	50	49	57 820
	Television	17	17	20 060
	Radio	3	2	2 360
	Direct mail	36	43	50 740
	None of the above	16	15	17 700

Information sources, beauty care and cosmetics	Print magazines	18	21	24 780
	Newspapers	8	12	14 160
	Magazine websites	9	10	11 800
	Newspaper websites	5	5	5 900
	Blogs	8	6	7 080
	Social media	25	19	22 420
	Other websites	16	14	16 520
	Television	12	14	16 520
	Radio	2	1	1 180
	Direct mail	16	18	21 240
	None of the above	47	47	55 460

Information sources, travel	Print magazines	17	21	24 780
	Newspapers	15	19	22 420
	Magazine websites	10	10	11 800
	Newspaper websites	9	9	10 620
	Blogs	10	9	10 620
	Social media	31	26	30 680
	Other websites	48	44	51 920
	Television	16	17	20 060
	Radio	3	3	3 540
	Direct mail	10	13	15 340
	None of the above	29	29	34 220

Information sources, style and fashion	Print magazines	24	30	35 400
	Newspapers	14	18	21 240
	Magazine websites	12	11	12 980
	Newspaper websites	7	6	7 080
	Blogs	9	6	7 080
	Social media	32	25	29 500
	Other websites	34	32	37 760
	Television	17	17	20 060
	Radio	1	1	1 180
	Direct mail	25	30	35 400
	None of the above	30	30	35 400

Information sources, building and renovating	Print magazines	20	25	29 500
	Newspapers	16	21	24 780
	Magazine websites	9	10	11 800
	Newspaper websites	7	8	9 440
	Blogs	6	5	5 900
	Social media	20	16	18 880
	Other websites	33	32	37 760
	Television	18	18	21 240
	Radio	2	3	3 540
	Direct mail	28	32	37 760
	None of the above	32	30	35 400

Information sources, food, cooking and baking	Print magazines	37	47	55 460
	Newspapers	28	36	42 480
	Magazine websites	20	20	23 600
	Newspaper websites	17	19	22 420
	Blogs	14	13	15 340
	Social media	38	31	36 580
	Other websites	34	31	36 580
	Television	28	29	34 220
	Radio	6	5	5 900
	Direct mail	26	30	35 400
	None of the above	13	12	14 160

Information sources, eyeglasses, contact lenses or sunglasses	Print magazines	7	7	8 260
	Newspapers	12	18	21 240
	Magazine websites	3	3	3 540
	Newspaper websites	5	4	4 720
	Blogs	1	1	1 180
	Social media	10	8	9 440
	Other websites	24	25	29 500
	Television	11	11	12 980
	Radio	2	1	1 180
	Direct mail	17	21	24 780
	None of the above	52	48	56 640

Information sources, decorating and furniture purchases	Print magazines	24	30	35 400
	Newspapers	16	22	25 960
	Magazine websites	11	12	14 160
	Newspaper websites	7	6	7 080
	Blogs	8	6	7 080
	Social media	26	20	23 600
	Other websites	31	28	33 040
	Television	18	18	21 240
	Radio	1	1	1 180
	Direct mail	30	33	38 940
	None of the above	27	26	30 680

Information sources, saving and investing	Print magazines	9	10	11 800
	Newspapers	10	15	17 700
	Magazine websites	6	6	7 080
	Newspaper websites	9	8	9 440
	Blogs	6	4	4 720
	Social media	16	10	11 800
	Other websites	30	29	34 220
	Television	6	7	8 260
	Radio	3	3	3 540
	Direct mail	3	3	3 540
	None of the above	49	50	59 000

Information sources, health and wellbeing products / services	Print magazines	14	17	20 060
	Newspapers	15	19	22 420
	Magazine websites	7	8	9 440
	Newspaper websites	6	7	8 260
	Blogs	5	5	5 900
	Social media	21	18	21 240
	Other websites	37	37	43 660
	Television	12	12	14 160
	Radio	2	3	3 540
	Direct mail	17	21	24 780
	None of the above	38	35	41 300

Information sources, purchase of sportswear, -footwear or -equipment	Print magazines	12	15	17 700
	Newspapers	19	27	31 860
	Magazine websites	7	7	8 260
	Newspaper websites	8	8	9 440
	Blogs	5	4	4 720
	Social media	22	16	18 880
	Other websites	41	37	43 660
	Television	13	13	15 340
	Radio	1	1	1 180
	Direct mail	31	34	40 120
	None of the above	29	30	35 400

Tiede Luonto magazine's reader profile / Source NRS 2023

Buyer profile		All 15+ %	Tiede Luonto Readers %	Tiede Luonto Amount of readers
PUUTTUU	Cars, motor vehicles	26	20	23 600
	Well-being and health	53	55	64 900
	Charity work	14	18	21 240
	Self development	32	37	43 660
	PUUTTUU	15	14	16 520
	PUUTTUU	17	20	23 600
	PUUTTUU	16	11	12 980
	PUUTTUU	27	41	48 380
	PUUTTUU	55	67	79 060
	PUUTTUU	34	36	42 480
	PUUTTUU	32	49	57 820
	PUUTTUU	26	27	31 860
	PUUTTUU	53	72	84 960
	PUUTTUU	10	10	11 800
	PUUTTUU	22	15	17 700
	PUUTTUU	35	42	49 560
	PUUTTUU	30	31	36 580
	PUUTTUU	56	60	70 800
	PUUTTUU	16	11	12 980
	PUUTTUU	40	50	59 000
	PUUTTUU	33	50	59 000
	PUUTTUU	39	41	48 380
	PUUTTUU	40	40	47 200
	PUUTTUU	40	43	50 740
	PUUTTUU	23	19	22 420
	PUUTTUU	31	24	28 320
	PUUTTUU	36	35	41 300
	PUUTTUU	36	34	40 120
	PUUTTUU	46	41	48 380
	PUUTTUU	11	10	11 800
	PUUTTUU	23	20	23 600
	PUUTTUU	33	55	64 900
	PUUTTUU	0	0	0
Purchases made and planned
Purchases in the last 12 months	Furniture and furnishings	42	40	47 200
	Repair and construction products	40	44	51 920
	Domestic appliances	39	43	50 740
	Electronics or IT products	50	47	55 460
	Cars	18	16	18 880
	Clothing and footwear	82	84	99 120
	Eyeglasses, contact lenses or sunglasses	35	38	44 840
	Sports clothing, footwear or equipment	60	57	67 260
	Saving or investing products or services	26	24	28 320
	Cosmetics and beauty products	45	44	51 920
	Mobile phones	31	30	35 400
	Travels	37	35	41 300
	Products and services for health and well-being	58	60	70 800
	None of the above	2	1	1 180

Intentions to purchase within 12 months	Furniture and furnishings	29	25	29 500
	Repair and construction products	36	40	47 200
	Domestic appliances	20	21	24 780
	Electronics or IT products	28	25	29 500
	Cars	14	12	14 160
	Clothing and footwear	65	63	74 340
	Eyeglasses, contact lenses or sunglasses	27	30	35 400
	Sports clothing, footwear or equipment	43	43	50 740
	Saving or investing products or services	22	19	22 420
	Cosmetics and beauty products	36	34	40 120
	Mobile phones	16	16	18 880
	Travels	41	40	47 200
	Products and services for health and well-being	46	49	57 820
	None of the above	7	5	5 900

Planned acquisitions in the househould over the next 2 years	Building a house	3	2	2 360
	Buying an apartment	11	9	10 620
	Home renovation	29	30	35 400
	Buying a car	25	22	25 960
	Buying a boat	3	3	3 540
	None of these	50	52	61 360

Will consider switching over the next 12 months	Bank	7	6	7 080
	Insurance company	10	7	8 260
	electric company	18	16	18 880
	Internet Connection	8	7	8 260
	Phone-subscription	12	12	14 160
	None of the above	47	54	63 720
	Can not say	19	18	21 240

Use of extra money	Magazines, books, movies	17	19	22 420
	Eating, drinking, partying in a restaurant	32	25	29 500
	Exercises and sports equipment	26	23	27 140
	Cultural events (eg. concerts, theater, festivals)	33	38	44 840
	Renovation, interior design	25	28	33 040
	Health services and personal well-being	21	21	24 780
	Travel	40	43	50 740
	Consumer electronics and IT equipment, mobile phones	16	14	16 520
	Clothes, shoes and bags	23	19	22 420
	Home services (cleaning and other housekeeping services)	6	6	7 080
	Car, boat, motorcycle	13	12	14 160
	Cosmetics and beauty care	10	9	10 620
	Saving, investing	46	46	54 280
	Other	8	7	8 260
	There is no extra money left after mandatory expenses	8	7	8 260
	Can not say	3	4	4 720
Planning on buying/doing in the next 12 months

Tiede Luonto magazine's reader profile / Source NRS 2023

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Readers: 118 000 / KMT 2023 Download magazine graphs (PDF)

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