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Tiede

Tiede interests people more than ever. It is the second largest magazine in Finland. As the leading science media in the country, it makes life interesting by showing even the most ordinary things in a new light. Tiede surprises its readers with every issue and also reveals what is yet to come. The readers of Tiede are quality-conscious trendsetters who want to try out new things. They spend more money than the average population in almost all product groups.

Magazine's website: http://www.tiede.fi/ Follow us :

Advertisement sales

Advertisement sales Sanoma Media Finland Oy
Phone 09 120 5090
Fax 09 120 5999
Email etunimi.sukunimi@sanoma.com
Contact person Marja Laulainen
09-1205090
marja.laulainen@sanoma.fi
Www http://media.sanoma.fi/

Contact info

Publisher Sanoma Media Finland Oy
Visiting address Porkkalankatu 20 A
00180 Helsinki
Postal address PL 100
00040 Sanoma
Phone 09 1201
Magazine's email tiede@sanoma.com

Circulation or copies

Issues per year 14

Readership

Readership 380 000
Total reach 436 000
How many times read
Minutes of reading 73 min
Page contacts 696 000 Contacts
Sources KMT s2017/k2018

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 02.01.2019 03.12.2018 07.12.2018 Thema: Treating addiction with medication
2 06.02.2019 11.01.2019 16.01.2019 Thema: Reorganized solar system
3 06.03.2019 08.02.2019 13.02.2019 Thema: When the mammoth come to Finland
4 27.03.2019 01.03.2019 06.03.2019 Thema: Good, bad sugar
5 17.04.2019 22.03.2019 27.03.2019 Thema: The dark substance of the genotype
6 15.05.2019 17.04.2019 24.04.2019 Thema: Will vegetarianism save the earth?
7 12.06.2019 16.05.2019 21.05.2019 Thema: 50 years since the moon landing
8 10.07.2019 13.06.2019 18.06.2019 Thema: Love – personal choice or evolution?
9 07.08.2019 12.07.2019 17.07.2019 Thema: Surprising future of motoring
10 28.08.2019 02.08.2019 07.08.2019 Thema: Finland in 2069: weather, climate, nature and population
11 18.09.2019 23.08.2019 28.08.2019 Thema: Assets of the human brain against machine intelligence
12 16.10.2019 20.09.2019 25.09.2019 Thema: Future food
13 13.11.2019 18.10.2019 23.10.2019 Thema: Making a customized child
14 11.12.2019 14.11.2019 19.11.2019 Thema: Solving murder mysteries in the lab

Advertisement rates

2/1

Position: Not specified

Size including margin: 420x280 mm

4-colour price 7800 €

2/1

Position: First spread

Size including margin: 420x280 mm

4-colour price 9000 €

2/1

Position: 2. Spread

Size including margin: 420x280 mm

4-colour price 8590 €

1/1

Position: Not specified

Size including margin: 210x280 mm

4-colour price 3900 €

1/1

Position: 2. Cover

Size including margin: 210x280 mm

4-colour price 4290 €

1/1

Position: 3. Cover

Size including margin: 210x280 mm

4-colour price 4290 €

1/1

Position: Back cover

Size including margin: 210x255 mm

4-colour price 4480 €

1/2 AU

Position: Not specified

Size including margin: 420x137 mm

4-colour price 5600 €

1/2

Position: Not specified

Size including margin: 102x280 mm

4-colour price 2800 €

1/2

Position: Not specified

Size including margin: 210x 137 mm

4-colour price 2800 €

1/3

Position: Not specified

Size including margin: 70x280 mm

4-colour price 2418 €

1/3

Position: Not specified

Size including margin: 210x92 mm

4-colour price 2418 €

1/4

Position: Not specified

Size including margin: 50x280 mm

4-colour price 2030 €

1/4

Position: Not specified

Size including margin: 210x69 mm

4-colour price 2030 €

Info about inserts

Technical data

Size mm 210 x 280 mm
Number of colums 4
Column width 45 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer LSC Communications Europe Sp. zo.o. , Starachowice

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi

Readers: 380 000 / NRS a2017/s2018 Download magazine graphs (PDF)

Reader profile All 12+ % Tiede
Readers %
Tiede
Amount of readers
SexWomen5138144 400
Men4962235 600
Age12-17 y71038 000
18-24 y91038 000
25-34 y141557 000
35-44 y141557 000
45-64 y3028106 400
65+ y262179 800
ProfessionTop Management3622 800
white-collar worker, higher-level131868 400
White-collar worker141141 800
Worker121038 000
Farmer113 800
Other entrepreneur4311 400
Pensioner302491 200
Student, pupil131868 400
Homewife, home dad000
Unemployed4415 200
EducationElementary school7311 400
Secondary school4129110 200
High school91141 800
University3853201 400
Native languageFinnish9598372 400
Swedish527 600
Decision-maker in grocery purchasesThe respondent4035133 000
The respondent and the rest of the family4447178 600
An other person in the family161868 400
Size of the household1 pers252283 600
2 pers3736136 800
3 pers151557 000
4 pers141660 800
5+ pers91141 800
Household income (gross)Below 35 000 € /y261972 200
35 001 - 75 000 € /y4141155 800
75 001 - 100 000 € /y111349 400
Over 100 000 € /y61038 000
Type of MunicipalityGreater Helsinki1928106 400
Turku or Tampere8830 400
Oulu4311 400
70 000 - 150 000 inhabitants town131453 200
Urban municipality272595 000
Conurbation161245 600
Countryside141141 800
HousingApartment3137140 600
Row house or semi-detached house171764 600
Detached house4542159 600
Farm5311 400
Something else113 800
Can not answer113 800
Ownership of housingOwner-occupied residence7573277 400
Rented residence202283 600
Right of residence apartment2311 400
Something else127 600
Can not answer113 800
Number of cars in householdOne car4546174 800
Two cars3230114 000
Three or more cars10934 200
No car131557 000
Can not answer100
Car was bought new or usedNew2830114 000
Used6459224 200
Can not answer127 600
Actively used bonus cardK-Plussa7672273 600
S-etukortti7976288 800
PINS6622 800
Stockmann131557 000
None of these91245 600
Can not answer227 600
Pets in householdCat171868 400
Dog262698 800
Some other pet6622 800
No pets6058220 400
Paying for print and digital newspaper or magazine subscription
Print newspaper subscription: only print newspaper is included in the subscriptionI pay myself2828106 400
Someone else in household pays182179 800
Someone else pays (friend, employer etc.)3311 400
I don't have paid subscription at the moment5146174 800
Can not answer227 600
Digital newspaper subscription: only digital newspaper is included in the subscriptionI pay myself7934 200
Someone else in household pays6934 200
Someone else pays (friend, employer etc.)3311 400
I don't have paid subscription at the moment8175285 000
Can not answer3311 400
Multisubscription: A print newspaper and its digital contentI pay myself161764 600
Someone else in household pays91349 400
Someone else pays (friend, employer etc.)2311 400
I don't have paid subscription at the moment7065247 000
Can not answer3311 400
Print magazine subscription: only print magazine is included in the subscriptionI pay myself3741155 800
Someone else in household pays182491 200
Someone else pays (friend, employer etc.)4622 800
I don't have paid subscription at the moment4233125 400
Can not answer227 600
Digital magazine subscription: only digital magazine is included in the subscriptionI pay myself2415 200
Someone else in household pays2519 000
Someone else pays (friend, employer etc.)113 800
I don't have paid subscription at the moment9086326 800
Can not answer4519 000
Print and digital magazine subscription: both print and digital magazine are included in the subscriptionI pay myself101764 600
Someone else in household pays3726 600
Someone else pays (friend, employer etc.)127 600
I don't have paid subscription at the moment8271269 800
Can not answer4415 200

Tiede magazine's reader profile / Source NRS a2017/s2018

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.