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Tiede

Tiede interests people more than ever. It is the second largest magazine in Finland. As the leading science media in the country, it makes life interesting by showing even the most ordinary things in a new light. Tiede surprises its readers with every issue and also reveals what is yet to come. The readers of Tiede are quality-conscious trendsetters who want to try out new things. They spend more money than the average population in almost all product groups.

Magazine's website: http://www.tiede.fi/ Follow us :

Advertisement sales

Advertisement sales Sanoma Media Finland Oy
Phone 09 120 5090
Fax 09 120 5999
Email etunimi.sukunimi@sanoma.com
Contact person Marja Laulainen
09-1205090
marja.laulainen@sanoma.fi
Www http://media.sanoma.fi/

Contact info

Publisher Sanoma Media Finland Oy
Visiting address Porkkalankatu 20 A
00180 Helsinki
Postal address PL 100
00040 Sanoma
Phone 09 1201
Magazine's email tiede@sanoma.com

Circulation or copies

Issues per year 14

Readership

Readership 380 000
Total reach 452 000
How many times read
Minutes of reading 67 min
Page contacts 684 000 Contacts
Sources KMT 2018

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 02.01.2019 03.12.2018 07.12.2018 Thema: Treating addiction with medication
2 06.02.2019 11.01.2019 16.01.2019 Thema: Reorganized solar system
3 06.03.2019 08.02.2019 13.02.2019 Thema: When the mammoth come to Finland
4 27.03.2019 01.03.2019 06.03.2019 Thema: Good, bad sugar
5 17.04.2019 22.03.2019 27.03.2019 Thema: The dark substance of the genotype
6 15.05.2019 17.04.2019 24.04.2019 Thema: Will vegetarianism save the earth?
7 12.06.2019 16.05.2019 21.05.2019 Thema: 50 years since the moon landing
8 10.07.2019 13.06.2019 18.06.2019 Thema: Love – personal choice or evolution?
9 07.08.2019 12.07.2019 17.07.2019 Thema: Surprising future of motoring
10 28.08.2019 02.08.2019 07.08.2019 Thema: Finland in 2069: weather, climate, nature and population
11 18.09.2019 23.08.2019 28.08.2019 Thema: Assets of the human brain against machine intelligence
12 16.10.2019 20.09.2019 25.09.2019 Thema: Future food
13 13.11.2019 18.10.2019 23.10.2019 Thema: Making a customized child
14 11.12.2019 14.11.2019 19.11.2019 Thema: Solving murder mysteries in the lab

Advertisement rates

2/1

Position: Not specified

Size including margin: 420x280 mm

4-colour price 7800 €

2/1

Position: First spread

Size including margin: 420x280 mm

4-colour price 9000 €

2/1

Position: 2. Spread

Size including margin: 420x280 mm

4-colour price 8590 €

1/1

Position: Not specified

Size including margin: 210 x 280 mm

4-colour price 3900 €

1/1

Position: 2. Cover

Size including margin: 210 x 280 mm

4-colour price 4290 €

1/1

Position: 3. Cover

Size including margin: 210 x 280 mm

4-colour price 4290 €

1/1

Position: Back cover

Size including margin: 210 x 255 mm

4-colour price 4480 €

1/2 AU

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Size including margin: 420x137 mm

4-colour price 5600 €

1/2

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Size including margin: 102 x 280 mm

4-colour price 2800 €

1/2

Position: Not specified

Size including margin: 210 x 137 mm

4-colour price 2800 €

1/3

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Size including margin: 70 x 280 mm

4-colour price 2418 €

1/3

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Size including margin: 210 x 92 mm

4-colour price 2418 €

1/4

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Size including margin: 50 x 280 mm

4-colour price 2030 €

1/4

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Size including margin: 210 x 69 mm

4-colour price 2030 €

Info about inserts

Technical data

Size mm 210 x 280 mm
Number of colums 4
Column width 45 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer LSC Communications Europe Sp. zo.o. , Starachowice

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi

Readers: 380 000 / NRS 2018 Download magazine graphs (PDF)

Reader profile All 12+ % Tiede
Readers %
Tiede
Amount of readers
SexWomen5137140 600
Men4963239 400
Age12-17 y71038 000
18-24 y91038 000
25-34 y141557 000
35-44 y141660 800
45-64 y3030114 000
65+ y261972 200
ProfessionTop Management4519 000
white-collar worker, higher-level132076 000
White-collar worker141141 800
Worker121245 600
Farmer113 800
Other entrepreneur4519 000
Pensioner302179 800
Student, pupil141868 400
Homewife, home dad000
Unemployed4415 200
EducationElementary school8311 400
Secondary school4031117 800
High school91141 800
University3950190 000
Native languageFinnish9598372 400
Swedish527 600
Decision-maker in grocery purchasesThe respondent3932121 600
The respondent and the rest of the family4549186 200
An other person in the family151972 200
Size of the household1 pers252179 800
2 pers3734129 200
3 pers151972 200
4 pers141557 000
5+ pers91141 800
Household income (gross)Below 35 000 € /y262076 000
35 001 - 75 000 € /y4140152 000
75 001 - 100 000 € /y111245 600
Over 100 000 € /y61038 000
Type of MunicipalityGreater Helsinki192698 800
Turku or Tampere8934 200
Oulu4311 400
70 000 - 150 000 inhabitants town131245 600
Urban municipality272595 000
Conurbation161557 000
Countryside141038 000
HousingApartment3235133 000
Row house or semi-detached house161868 400
Detached house4541155 800
Farm5415 200
Something else113 800
Can not answer113 800
Ownership of housingOwner-occupied residence7472273 600
Rented residence202283 600
Right of residence apartment2311 400
Something else127 600
Can not answer227 600
Number of cars in householdOne car4347178 600
Two cars3329110 200
Three or more cars10934 200
No car131453 200
Can not answer113 800
Car was bought new or usedNew2830114 000
Used6359224 200
Can not answer113 800
Actively used bonus cardK-Plussa7470266 000
S-etukortti7975285 000
PINS4415 200
Stockmann111453 200
None of these91349 400
Can not answer213 800
Pets in householdCat000
Dog000
Some other pet000
No pets000
Paying for print and digital newspaper or magazine subscription
Print newspaper subscription: only print newspaper is included in the subscriptionI pay myself212283 600
Someone else in household pays151764 600
Someone else pays (friend, employer etc.)3311 400
I don't have paid subscription at the moment6057216 600
Can not answer227 600
Digital newspaper subscription: only digital newspaper is included in the subscriptionI pay myself7934 200
Someone else in household pays5726 600
Someone else pays (friend, employer etc.)2311 400
I don't have paid subscription at the moment8277292 600
Can not answer4415 200
Multisubscription: A print newspaper and its digital contentI pay myself212283 600
Someone else in household pays111557 000
Someone else pays (friend, employer etc.)3311 400
I don't have paid subscription at the moment6359224 200
Can not answer3311 400
Print magazine subscription: only print magazine is included in the subscriptionI pay myself3336136 800
Someone else in household pays182283 600
Someone else pays (friend, employer etc.)4726 600
I don't have paid subscription at the moment4638144 400
Can not answer3311 400
Digital magazine subscription: only digital magazine is included in the subscriptionI pay myself2415 200
Someone else in household pays2311 400
Someone else pays (friend, employer etc.)113 800
I don't have paid subscription at the moment9086326 800
Can not answer5622 800
Print and digital magazine subscription: both print and digital magazine are included in the subscriptionI pay myself121972 200
Someone else in household pays4830 400
Someone else pays (friend, employer etc.)127 600
I don't have paid subscription at the moment7967254 600
Can not answer5519 000

Tiede magazine's reader profile / Source NRS 2018

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.