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TM Rakennusmaailma

TM Rakennusmaailma is a specialty magazine for those interested in home construction and renovation. Its readers want to know about the many methods of construction and renovation as well as about products and tools. The readers of the magazine are experienced enthusiasts and professionals who are educated and above-average earners. An essential part of TM Rakennusmaailma’s content are the various tests and comparisons. Like Tekniikan Maailma, the magazine regularly tests building materials, supplies, tools, machinery and various services in the field in a completely impartial manner.

Magazine's website: http://rakennusmaailma.fi/ Follow us :

Advertisement sales

Advertisement sales Otavamedia Oy
Phone 09 15 661
Contact person Mediamyynti Otavamedia
yrityspalvelu@otavamedia.fi
Www https://yrityksille.otavamedia.fi/

Contact info

Publisher Otavamedia Oy
Visiting address Uudenmaankatu 10
00120 Helsinki
Phone 09 15 661
Magazine's email rakennusmaailma@otavamedia.fi
Vastaava päätoimittaja Reijo Ruokanen

Circulation or copies

Issues per year 12

Readership

Readership 104 000
Total reach 117 000
How many times read 1.9
Minutes of reading 52 min
Sources KMT 2023

Online audience

Magazine's website http://www.rakennusmaailma.fi

Average weekly reach Source: FIAM

February 2024
13 390
-26.69 %
January 2024
18 266
24.4 %
December 2023
14 683
14.78 %
November 2023
12 792
15.7 %
October 2023
11 056
-2.39 %
September 2023
11 327
-14.94 %
August 2023
13 317
4.32 %
July 2023
12 766
-14.26 %
June 2023
14 890
-3.85 %
May 2023
15 486
-0.37 %
April 2023
15 544
16.56 %
March 2023
13 336
-3.24 %

Average weekly pageviews Source: FIAM

February 2024
31 949
-18.22 %
January 2024
39 068
8.13 %
December 2023
36 129
16 %
November 2023
31 147
4.45 %
August 2023
29 820
3.75 %
July 2023
28 743
-9.85 %
June 2023
31 884
-0.16 %
May 2023
31 935
-5.48 %
April 2023
33 786
6.65 %
March 2023
31 680
-5.04 %
February 2023
33 360
-20.06 %
January 2023
41 731
20.14 %

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 24.01.2024 02.01.2024 05.01.2024 Theme: Guide to power tools: market-class package, mid-price package, professional package.
2 21.02.2024 30.01.2024 02.02.2024 Theme: Sheds and outhouses. Inexpensive DIY builds from pallets, comparing to different ready-made packages available in shops.
3 20.03.2024 27.02.2024 01.03.2024 Theme: Renovation extra: painting and wallpapering, floor coverings.
4 24.04.2024 02.04.2024 05.04.2024 Theme: Yard, garden and balcony. A low-budget, easy-to-maintain yard. How to make a lush paradise on the balcony.
5 22.05.2024 26.04.2024 02.05.2024 Theme: Cottages and holiday homes. Comparison of a luxury cottage in Nuuksio and a basic cottage in Kainuu. An overview of the cottages for sale.
6 26.06.2024 03.06.2024 06.06.2024 Theme: Introducing the most popular modular houses. How to choose a modular house.
7 14.08.2024 23.07.2024 26.07.2024 Theme: Extensive price overview of construction materials.
8 11.09.2024 20.08.2024 23.08.2024 Theme: How to save electricity. Easy apps and devices.
9 09.10.2024 17.09.2024 20.09.2024 Theme: Lighting theme: atmosphere and energy saving with smart lights, as well as various garden lights.
10 06.11.2024 15.10.2024 18.10.2024 Theme: Prospects for construction for 2025.
11 27.11.2024 05.11.2024 08.11.2024 Theme: The best Christmas gifts for builders and renovators.
12 18.12.2024 25.11.2024 28.11.2024 Theme: The new Building Act will enter into force in 2025. What does the environmental report of a detached house builder mean in practice.

Advertisement rates

2/1

Position: Not specified

Size including margin: 420 x 275 mm

4-colour price 7160 €

2/1

Position: 1. Spread

Size including margin: 420 x 275 mm

4-colour price 7880 €

2/1

Position: Second spread

Size including margin: 420 x 275 mm

1/1

Position: Not specified

Size including margin: 210 x 275 mm

4-colour price 3980 €

1/1

Position: 2. Cover

Size including margin: 210 x 275 mm

4-colour price 4380 €

1/1

Position: 3. Cover

Size including margin: 210 x 275 mm

4-colour price 4380 €

1/1

Position: Back cover

Size including margin: 210 x 275 mm

4-colour price 4380 €

1/2 Pysty

Position: Not specified

Size including margin: 102 x 275 mm

4-colour price 2300 €

1/4 Pysty

Position: Not specified

Size including margin: 49 x 275 mm

4-colour price 1690 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm 210 x 275 mm
Printing area mm 210 x 275 mm
Bleed mm 5 mm
Column width 45 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer PunaMusta Oy , Esko Aaltosen katu, Forssa

 

Technical info / material

Ad material delivery Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.
Technical data yrityksille.otavamedia.fi/tekniset tiedot ja hinnat. Numero 6 liimasidottu

Readers: 104 000 / KMT 2023 Download magazine graphs (PDF)

Reader profile All 15+ % TM Rakennusmaailma
Readers %
TM Rakennusmaailma
Amount of readers
Readership (KMT 2023) 104 000
Total reach 117 000
SexWomen511616 640
Men498487 360
Native languageFinnish959699 840
Swedish544 160
Age15-24 y1333 120
25-34 y1466 240
35-44 y141212 480
45-54 y141414 560
55-64 y162020 800
65+ y294546 800
Gender + ageFemale 15-29 years1011 040
Female 30-49 years1433 120
Female 50+ years281212 480
Male 15-29 years1044 160
Male 30-49 years141919 760
Male 50+ years246062 400
Household positionLives at home with parents733 120
Lives alone281919 760
Lives with spouse375052 000
Lives with spouse and children242424 960
Single parent222 080
Other322 080
Grandchildren under 18 years of ageYes213233 280
No384849 920
No answer (under 45 year olds)412020 800
ProfessionTop Management444 160
white-collar worker, higher-level161515 600
White-collar worker1288 320
Worker101111 440
Farmer122 080
Other entrepreneur344 160
Pensioner314445 760
Student, pupil1133 120
Homewife, home dad000
Unemployed211 040
Other655 200
No answer322 080
EducationElementary school555 200
Secondary school755 200
Vocational283031 200
High school1499 360
University of Applied Sciences192121 840
University272829 120
Something else211 040
Size of the household1 pers282121 840
2 pers385052 000
3 pers141414 560
4 pers121010 400
5+ pers766 240
Household income (gross)Below 20 000 € /y1155 200
20 000 - 35 000 € /y191414 560
35 001 - 50 000 € /y202424 960
50 001 - 85 000 € /y222829 120
85 001 - 100 000 € /y799 360
Over 100 000 € /y91414 560
Don't want to tell544 160
Can't say / No answer722 080
Decision-maker in grocery purchasesYes938992 560
Don't know71010 400
Can not say111 040
HousingApartment322323 920
Row house or semi-detached house151515 600
Detached house475658 240
Farm455 200
Something else100
Can not say000
Ownership of housingOwner-occupied residence768689 440
Rented residence201010 400
Right of residence apartment222 080
Something else100
Can not say100
Cottage or holiday home in regular useYes404849 920
No595153 040
Can not say111 040
Using AdBlocker or similar applicationYes191717 680
No767679 040
Can not say588 320
Number of cars in householdOne car454748 880
Two cars323738 480
Three or more cars101111 440
No car1455 200
PUUTTUUPUUTTUU223435 360
PUUTTUU676567 600
PUUTTUU444 160
PUUTTUU81010 400
PUUTTUU211 040
PUUTTUU833 120
PUUTTUU544 160
Advertising ban at the door / mailboxYes241616 640
No768386 320
Can not say100
lifecycleIn paid job, entrepreneur, freelancer, farmer525052 000
Temporarily absent (= time off from work, care or study, maternity leave)111 040
Retired314445 760
Unemployed / laid off211 040
Schoolboy or student1133 120
Housewife or father000
In the military or performing civilian service000
Other122 080
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes252829 120
No252020 800
Can't say / No answer505254 080
Health services used in the householdPublic health services858487 360
Employer - funded health care services494445 760
Private, self-funded healthcare services394647 840
Private health insurance services222121 840
No health care111 040
Can not say111 040
Type of municipality (7 class)Greater Helsinki191414 560
Turku or Tampere877 280
Oulu466 240
70 000 - 150 000 inhabitants town131414 560
Urban municipality272829 120
Conurbation161818 720
Countryside131313 520
Pets in householdCat171717 680
Dog262627 040
Some other pet555 200
No pets595961 360
Family with kidsYes322627 040
No687476 960
Use of glasses or contact lensesYes677274 880
No332829 120
How often different content is read
The frequency of reading: Print magazinesDaily153132 240
5-6 days a week477 280
1-4 days a week263637 440
Monthly241818 720
Rarely2377 280
Never711 040
Can not say100
The frequency of reading: Magazine content in digital formatDaily212829 120
5-6 days a week544 160
1-4 days a week192424 960
Monthly151313 520
Rarely241818 720
Never141010 400
Can not say122 080
The frequency of reading: Print newspapers or afternoon papersDaily304849 920
5-6 days a week499 360
1-4 days a week232222 880
Monthly131010 400
Rarely2199 360
Never711 040
Can not say100
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily545961 360
5-6 days a week999 360
1-4 days a week161414 560
Monthly655 200
Rarely966 240
Never666 240
Can not say000
The frequency of reading: Free and free delivery newspapersDaily588 320
5-6 days a week433 120
1-4 days a week445052 000
Monthly171616 640
Rarely201717 680
Never966 240
Can not say100
The frequency of watching: Free online TV servicesDaily151919 760
5-6 days a week91010 400
1-4 days a week303031 200
Monthly232121 840
Rarely151414 560
Never766 240
Can not say100
The frequency of watching: Pay TV and streaming servicesDaily161616 640
5-6 days a week1088 320
1-4 days a week222121 840
Monthly101010 400
Rarely111212 480
Never313233 280
Can not say000
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily456062 400
5-6 days a week999 360
1-4 days a week191515 600
Monthly1177 280
Rarely1277 280
Never311 040
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily354546 800
5-6 days a week121414 560
1-4 days a week222020 800
Monthly1166 240
Rarely1299 360
Never755 200
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily223132 240
5-6 days a week71010 400
1-4 days a week161919 760
Monthly131111 440
Rarely261919 760
Never1699 360
Can not say100
The frequency of listening: Programs of commercial radio channelsDaily161919 760
5-6 days a week101010 400
1-4 days a week212424 960
Monthly141313 520
Rarely211919 760
Never161313 520
Can not say111 040
The frequency of listening: PodcastsDaily433 120
5-6 days a week322 080
1-4 days a week977 280
Monthly131313 520
Rarely282627 040
Never414849 920
Can not say222 080
User frequency and following: Social mediaDaily574142 640
5-6 days a week799 360
1-4 days a week81010 400
Monthly355 200
Rarely699 360
Never192526 000
Can not say000
User frequency and following: Bloggers, YouTubers, or social media influencersDaily1366 240
5-6 days a week533 120
1-4 days a week1177 280
Monthly877 280
Rarely222424 960
Never405254 080
Can not say111 040
User frequency: Instant messaging Daily685355 120
5-6 days a week91212 480
1-4 days a week101414 560
Monthly355 200
Rarely355 200
Never81111 440
Can not say000
A paid Finnish newspaper is subscribed to my household (print or digital)Yes587173 840
No412829 120
Can not say111 040
I tend to buy tabloidsYes81212 480
No908790 480
Can not say211 040
A paid Finnish magazine is subscribed to my household (print or digital)Yes466062 400
No523940 560
Can not say211 040
I tend to buy single copy magazinesYes171717 680
No818285 280
Can not say211 040
PUUTTUUPUUTTUU131010 400
PUUTTUU511 040
PUUTTUU755 200
PUUTTUU152020 800
PUUTTUU81010 400
PUUTTUU777 280
PUUTTUU101111 440
PUUTTUU622 080
PUUTTUU999 360
PUUTTUU988 320
PUUTTUU411 040
PUUTTUU522 080
PUUTTUU131111 440
PUUTTUU833 120
PUUTTUU131313 520
PUUTTUU733 120
PUUTTUU877 280
PUUTTUU344 160
PUUTTUU565860 320
KULUTUSVÄITTÄMÄT
PUUTTUUPUUTTUU584849 920
PUUTTUU404950 960
PUUTTUU222 080
PUUTTUUPUUTTUU879093 600
PUUTTUU1199 360
PUUTTUU111 040
PUUTTUUPUUTTUU737578 000
PUUTTUU252424 960
PUUTTUU222 080
PUUTTUUPUUTTUU818588 400
PUUTTUU181414 560
PUUTTUU211 040
PUUTTUUPUUTTUU575355 120
PUUTTUU414647 840
PUUTTUU111 040
PUUTTUUPUUTTUU303334 320
PUUTTUU636365 520
PUUTTUU755 200
PUUTTUUPUUTTUU848992 560
PUUTTUU151010 400
PUUTTUU111 040
PUUTTUUPUUTTUU414243 680
PUUTTUU575759 280
PUUTTUU211 040
PUUTTUUPUUTTUU868588 400
PUUTTUU141414 560
PUUTTUU111 040
PUUTTUUPUUTTUU302829 120
PUUTTUU657072 800
PUUTTUU522 080
PUUTTUUPUUTTUU394243 680
PUUTTUU605860 320
PUUTTUU111 040
PUUTTUUPUUTTUU676971 760
PUUTTUU303031 200
PUUTTUU322 080
PUUTTUUPUUTTUU676668 640
PUUTTUU313233 280
PUUTTUU311 040
PUUTTUUPUUTTUU677476 960
PUUTTUU302424 960
PUUTTUU222 080

TM Rakennusmaailma magazine's reader profile / Source NRS 2023

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.