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Tuulilasi

Tuulilasi is for the Finnish motorists. It offers reliable and objective information and helps the reader make the right choices. The diverse tests and comparisons of Tuulilasi evaluate cars from the perspective of Finnish conditions. Tests are carried out by Ossi Oikarinen, a familiar name in the Formula 1 world. The reader: Men who are passionate about cars and driving.

Magazine's website: www.apu.fi/lehdet/tuulilasi Follow us :

Advertisement sales

Advertisement sales A-lehdet Oy
Phone 09 75 961
Fax 09 7598 3153
Email mediamyynti@a-lehdet.fi
Contact person Katja Bruun
0505658973
katja.bruun@a-lehdet.fi
Www www.a-lehdet.fi/yrityksille/tuulilasi

Contact info

Publisher A-lehdet Oy
Visiting address Risto Rytin tie 33
Helsinki
Phone 09 751 961
Magazine's email tuulilasi@a-lehdet.fi

Circulation or copies

Issues per year 16

Readership

Readership 184 000
Total reach 213 000
How many times read 2,5
Minutes of reading 46 min
Page contacts 300 000 Contacts
Sources KMT s2017/k2018

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 03.01.2019 11.12.2018 Thema: Spring car trends
2 07.02.2019 16.01.2019 Thema: New models and used cars
3 07.03.2019 13.02.2019 Thema: Summer tyre comparison
4 04.04.2019 13.03.2019 Thema: Driving holidays
5 02.05.2019 10.04.2019 Thema: DIY tips
6 16.05.2019 23.04.2019 Thema: SPECIAL ISSUE: Classics and used cars
7 06.06.2019 15.05.2019 Thema: Hottest new cars of the summer
8 04.07.2019 12.06.2019 Thema: Convertibles
9 01.08.2019 10.07.2019 Thema: Optional equipment
10 05.09.2019 14.08.2019 Thema: Winter tyre comparison, part 1: Friction tyres
11 03.10.2019 11.09.2019 Thema: Winter tyre comparison, part 2: Studded tyres
12 17.10.2019 25.09.2019 Thema: SPECIAL ISSUE: Classics and used cars
13 07.11.2019 16.10.2019 Thema: Electric cars
14 05.12.2019 13.11.2019 Thema: Cars of the year

Advertisement rates

2/1

Position: Not specified

Size including margin: 434x280 mm

4-colour price 10980 €

2/1

Position: First spread

Size including margin: 434x280 mm

4-colour price 12075 €

1/1

Position: Not specified

Size including margin: 217x280 mm

4-colour price 5500 €

1/1

Position: 2. Cover

Size including margin: 217x280 mm

4-colour price 6050 €

1/1

Position: Back cover

Size including margin: 217x280 mm

4-colour price 6050 €

1/2

Position: Not specified

Size including margin: 106x280 mm

4-colour price 3840 €

1/2

Position: Not specified

Size including margin: 217x137 mm

4-colour price 3840 €

1/3

Position: Not specified

Size including margin: 72 x 280 mm

4-colour price 3265 €

1/3

Position: Not specified

Size including margin: 217x93 mm

4-colour price 3265 €

1/4

Position: Not specified

Size including margin: 54x280 mm

4-colour price 2885 €

1/4

Position: Not specified

Size including margin: 217x70 mm

4-colour price 2885 €

1/4

Position: Not specified

Size including margin: 88x120 mm

4-colour price 2885 €

Info about inserts

Technical data

Size mm 217 x 280 mm
Bleed mm 5 mm
Number of colums 4
Printing process Offset
Binding Adhesive binding

Printing house

Printer Deviz Print , Venäjä

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi - Takakannen ilmoituksessa huomioitava osoitteen printtausta varten jätettävä koko lehden levyinen 30 mm korkea valkoinen tila.

Readers: 184 000 / NRS a2017/s2018 Download magazine graphs (PDF)

Reader profile All 12+ % Tuulilasi
Readers %
Tuulilasi
Amount of readers
SexWomen51916 560
Men4991167 440
Age12-17 y747 360
18-24 y959 200
25-34 y141018 400
35-44 y141629 440
45-64 y304277 280
65+ y262342 320
ProfessionTop Management359 200
white-collar worker, higher-level131323 920
White-collar worker141323 920
Worker122036 800
Farmer111 840
Other entrepreneur459 200
Pensioner302851 520
Student, pupil13611 040
Homewife, home dad000
Unemployed435 520
EducationElementary school7611 040
Secondary school414990 160
High school9611 040
University383768 080
Native languageFinnish9595174 800
Swedish559 200
Decision-maker in grocery purchasesThe respondent402851 520
The respondent and the rest of the family445397 520
An other person in the family161934 960
Size of the household1 pers252036 800
2 pers374379 120
3 pers151323 920
4 pers141629 440
5+ pers9814 720
Household income (gross)Below 35 000 € /y261731 280
35 001 - 75 000 € /y414888 320
75 001 - 100 000 € /y111731 280
Over 100 000 € /y61018 400
Type of MunicipalityGreater Helsinki191629 440
Turku or Tampere8611 040
Oulu447 360
70 000 - 150 000 inhabitants town131323 920
Urban municipality272851 520
Conurbation161731 280
Countryside141629 440
HousingApartment312138 640
Row house or semi-detached house171934 960
Detached house455193 840
Farm5712 880
Something else111 840
Can not answer100
Ownership of housingOwner-occupied residence7582150 880
Rented residence201527 600
Right of residence apartment223 680
Something else111 840
Can not answer111 840
Number of cars in householdOne car454175 440
Two cars324073 600
Three or more cars101527 600
No car1335 520
Can not answer100
Car was bought new or usedNew283258 880
Used6474136 160
Can not answer100
Actively used bonus cardK-Plussa7678143 520
S-etukortti7983152 720
PINS6712 880
Stockmann131018 400
None of these9611 040
Can not answer211 840
Pets in householdCat171731 280
Dog262444 160
Some other pet6611 040
No pets6060110 400
Paying for print and digital newspaper or magazine subscription
Print newspaper subscription: only print newspaper is included in the subscriptionI pay myself283869 920
Someone else in household pays181629 440
Someone else pays (friend, employer etc.)335 520
I don't have paid subscription at the moment514277 280
Can not answer223 680
Digital newspaper subscription: only digital newspaper is included in the subscriptionI pay myself71120 240
Someone else in household pays659 200
Someone else pays (friend, employer etc.)335 520
I don't have paid subscription at the moment8178143 520
Can not answer347 360
Multisubscription: A print newspaper and its digital contentI pay myself162240 480
Someone else in household pays9814 720
Someone else pays (friend, employer etc.)223 680
I don't have paid subscription at the moment7065119 600
Can not answer335 520
Print magazine subscription: only print magazine is included in the subscriptionI pay myself374379 120
Someone else in household pays182138 640
Someone else pays (friend, employer etc.)459 200
I don't have paid subscription at the moment423360 720
Can not answer235 520
Digital magazine subscription: only digital magazine is included in the subscriptionI pay myself259 200
Someone else in household pays247 360
Someone else pays (friend, employer etc.)111 840
I don't have paid subscription at the moment9088161 920
Can not answer435 520
Print and digital magazine subscription: both print and digital magazine are included in the subscriptionI pay myself101731 280
Someone else in household pays359 200
Someone else pays (friend, employer etc.)111 840
I don't have paid subscription at the moment8274136 160
Can not answer447 360

Tuulilasi magazine's reader profile / Source NRS a2017/s2018

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.