Extended search By alphabet By topic

Unelmien Talo&Koti

Unelmien Talo&Koti (“House&Home of Dreams”) is Finland’s most cheerful interior design magazine, full of lovingly decorated homes, affordable design finds and inspiring DIY ideas. Readers of UTK like to refresh their homes continuously by purchasing items and doing things themselves – they often spend more in shops than they had planned to, and they are passionate about the magazine: “The only magazine whose contents are 100% relevant to me. The layout, the articles and the wonderful homes <3.” The magazine’s main target audience is young women with families.
Unelmien Talo&Koti is also active on the “Meillä kotona” website, Facebook and Instagram. The magazine includes tips by the popular Finnish bloggers Kinuskikissa, a.k.a. Sini Visa. Other contributors to the magazine include Katja Reinikainen from the “Parolan asema” blog and Tiina Arponen from the “Muita ihania” blog.

Magazine's website: http://www.meillakotona.fi/ Follow us :

Advertisement sales

Advertisement sales A-lehdet Oy
Phone 09 75 961
Fax 09 7598 3153
Email mediamyynti@a-lehdet.fi
Contact person Marika Jauhiainen
050 414 4380
marika.jauhiainen@a-lehdet.fi
Www http://www.a-lehdet.fi/mainostajalle/unelmien-talokoti

Contact info

Publisher A-lehdet Oy
Visiting address Risto Rytin tie 33
Helsinki
Phone 09 751 961
Magazine's email toimitus.talo-koti@a-lehdet.fi

Circulation or copies

Issues per year 12

Readership

Readership 156 000
How many times read 4,5
Minutes of reading 52 min
Page contacts 264 000 Contacts
Sources KMT 2018

Online audience

Magazine's website http://www.meillakotona.fi

Monthly total unique visitors Source: FIAM – Comscore MMX MP (PC 6+/Mobile 15+)

Huhtikuu 2019
951 342
9.26 %
Maaliskuu 2019
870 680
14.08 %
Helmikuu 2019
763 242
-8.51 %
Tammikuu 2019
834 260
-12.95 %
Joulukuu 2018
958 423
8.36 %
Marraskuu 2018
884 446
-2.23 %
Lokakuu 2018
904 593
-5.3 %
Syyskuu 2018
955 211
2.4 %
Elokuu 2018
932 810
17.27 %
Heinäkuu 2018
795 438
-10.65 %
Kesäkuu 2018
890 273
-6.06 %
Toukokuu 2018
947 694
15.56 %

Monthly page views Source: Comscore MMX MP (PC 6+/Mobile 15+)

Huhtikuu 2019
4 108 000
11.57 %
Maaliskuu 2019
3 682 000
18.05 %
Helmikuu 2019
3 119 000
-6.92 %
Tammikuu 2019
3 351 000
-17.71 %
Joulukuu 2018
4 072 000
5.08 %
Marraskuu 2018
3 875 000
9.19 %
Lokakuu 2018
3 549 000
-1.64 %
Syyskuu 2018
3 608 000
5.74 %
Elokuu 2018
3 412 000
11.83 %
Heinäkuu 2018
3 051 000
-7.38 %
Kesäkuu 2018
3 294 000
-6.05 %
Toukokuu 2018
3 506 000
21.86 %

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 27.12.2018 05.12.2018 Thema: New trends in interior design. A fresh look for you living room: sofas, armchairs, lamps and textiles. Fireplaces.
2 30.01.2019 09.01.2019 Thema: The most important room in your home. Ideas for the kitchen. New tableware. Functional solutions for utility rooms.
3 27.02.2019 06.02.2019 Thema: Beautiful order. Storage ideas. Lovely houseplants. Tips for bathrooms: small items, textiles, tiles.
4 27.03.2019 06.03.2019 Thema: Into the garden! Ideas for a beautiful yard. Bedrooms. Rugs and other spring textiles. Easter DIY ideas.
5 24.04.2019 27.03.2019 Thema: Home parties. Table settings, decorations and interior design ideas for parties. Balconies and terraces: furniture, summer flowers and potted plants.
6 29.05.2019 08.05.2019 Thema: Cute cottages. Summer homes: ideas and furniture. A new look for your sauna. Functional guest rooms: pull-out sofas, extra beds & and other essentials.
7 26.06.2019 05.06.2019 Thema: Best of the Housing Fair. Children’s rooms: beds, textiles, storage solutions, lamps… Lovely playhouses. Easy summer pastries.
8 31.07.2019 10.07.2019 Thema: Beautiful order. Vestibules. Smart storage ideas. Work areas for school kids. Lanterns and mood lighting.
9 28.08.2019 07.08.2019 Thema: Big autumn decorating issue: new products for your entire home and the best of Habitare. Living rooms: sofas, rugs, lamps and textiles. Beautiful wallpapers.
10 25.09.2019 04.09.2019 Thema: Perfect bedrooms. Textiles, furniture rugs. Lamps for the entire home. Curtain ideas.
11 30.10.2019 09.10.2019 Thema: Eat together. Lovely new ideas for the kitchen: dishes, utensils, textiles, furniture. Dining room solutions: tables, chairs, side tables, display cases, cupboards. Top DIY gift ideas.
12 27.11.2019 06.11.2019 Thema: Festive Christmas. Beautiful Christmas homes. Table settings, decorations and flowers. Reading corners. Affordable gift ideas.

Advertisement rates

2/1

Position: Not specified

Size including margin: 460x297 mm

4-colour price 8995 €

2/1

Position: First spread

Size including margin: 460x297 mm

4-colour price 9850 €

1/1

Position: Not specified

Size including margin: 230x297 mm

4-colour price 4500 €

1/1

Position: 2. Cover

Size including margin: 230x297 mm

4-colour price 4950 €

1/1 TK

Position: Back cover

Size including margin: 230x297 mm

4-colour price 4950 €

1/2

Position: Not specified

Size including margin: 112x297 mm

4-colour price 2890 €

1/2

Position: Not specified

Size including margin: 230x146 mm

4-colour price 2890 €

1/3

Position: Not specified

Size including margin: 77x297 mm

4-colour price 2675 €

1/3

Position: Not specified

Size including margin: 230x99 mm

4-colour price 2675 €

1/4

Position: Not specified

Size including margin: 60x297 mm

4-colour price 2030 €

1/4

Position: Not specified

Size including margin: 230x74 mm

4-colour price 2030 €

1/4

Position: Not specified

Size including margin: 112x146 mm

4-colour price 2030 €

Info about inserts

Technical data

Size mm 230 x 297 mm
Bleed mm 5 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer UPC Print - Finland , Vasa

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data aineistot/materials: ads.aikakausmedia.fi Takakannen aineisto: takakannen aineistossa tulee huomioida 30mm korkea blanko tila koko kannen leveydeltä, osoitetulostusta varten.

Readers: 156 000 / NRS 2018 Download magazine graphs (PDF)

Reader profile All 12+ % Unelmien Talo&Koti
Readers %
Unelmien Talo&Koti
Amount of readers
SexWomen5177120 120
Men492335 880
Age12-17 y757 800
18-24 y934 680
25-34 y14914 040
35-44 y141828 080
45-64 y304671 760
65+ y262031 200
ProfessionTop Management457 800
white-collar worker, higher-level131421 840
White-collar worker142335 880
Worker121218 720
Farmer111 560
Other entrepreneur457 800
Pensioner302437 440
Student, pupil14710 920
Homewife, home dad011 560
Unemployed434 680
EducationElementary school834 680
Secondary school404367 080
High school9710 920
University394367 080
Native languageFinnish9596149 760
Swedish546 240
Decision-maker in grocery purchasesThe respondent394265 520
The respondent and the rest of the family455179 560
An other person in the family15710 920
Size of the household1 pers251726 520
2 pers373960 840
3 pers151726 520
4 pers141624 960
5+ pers91117 160
Household income (gross)Below 35 000 € /y261828 080
35 001 - 75 000 € /y414976 440
75 001 - 100 000 € /y111421 840
Over 100 000 € /y6710 920
Type of MunicipalityGreater Helsinki191624 960
Turku or Tampere846 240
Oulu423 120
70 000 - 150 000 inhabitants town131218 720
Urban municipality272945 240
Conurbation162031 200
Countryside141624 960
HousingApartment322132 760
Row house or semi-detached house161421 840
Detached house455992 040
Farm546 240
Something else100
Can not answer111 560
Ownership of housingOwner-occupied residence7482127 920
Rented residence201320 280
Right of residence apartment234 680
Something else111 560
Can not answer223 120
Number of cars in householdOne car433859 280
Two cars334062 400
Three or more cars101320 280
No car13812 480
Can not answer111 560
Car was bought new or usedNew282945 240
Used6369107 640
Can not answer100
Actively used bonus cardK-Plussa7483129 480
S-etukortti7984131 040
PINS457 800
Stockmann111624 960
None of these934 680
Can not answer223 120
Pets in householdCat000
Dog000
Some other pet000
No pets000
Paying for print and digital newspaper or magazine subscription
Print newspaper subscription: only print newspaper is included in the subscriptionI pay myself213046 800
Someone else in household pays151523 400
Someone else pays (friend, employer etc.)346 240
I don't have paid subscription at the moment605179 560
Can not answer223 120
Digital newspaper subscription: only digital newspaper is included in the subscriptionI pay myself71015 600
Someone else in household pays5812 480
Someone else pays (friend, employer etc.)223 120
I don't have paid subscription at the moment8276118 560
Can not answer446 240
Multisubscription: A print newspaper and its digital contentI pay myself212742 120
Someone else in household pays111320 280
Someone else pays (friend, employer etc.)346 240
I don't have paid subscription at the moment635484 240
Can not answer334 680
Print magazine subscription: only print magazine is included in the subscriptionI pay myself334874 880
Someone else in household pays181828 080
Someone else pays (friend, employer etc.)446 240
I don't have paid subscription at the moment463351 480
Can not answer323 120
Digital magazine subscription: only digital magazine is included in the subscriptionI pay myself269 360
Someone else in household pays223 120
Someone else pays (friend, employer etc.)111 560
I don't have paid subscription at the moment9085132 600
Can not answer569 360
Print and digital magazine subscription: both print and digital magazine are included in the subscriptionI pay myself122742 120
Someone else in household pays4710 920
Someone else pays (friend, employer etc.)123 120
I don't have paid subscription at the moment796195 160
Can not answer557 800

Unelmien Talo&Koti magazine's reader profile / Source NRS 2018

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.