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Vauhdin Maailma

Vauhdin Maailma is the chief organ for Finnish motorsport. The magazine’s readers are followers and enthusiasts of motorsport, go in person to see motorsport events and follow the results in the media. For some of them, motorsport is a profession.

Magazine's website: http://www.vauhdinmaailma.fi/

Advertisement sales

Advertisement sales Otavamedia Oy
Phone 09 15 661
Fax 09 156 6212
Contact person Krista Pohjoisaho
050 3461574
krista.pohjoisaho@otava.fi
Www https://yrityksille.otavamedia.fi/

Contact info

Publisher Otavamedia Oy
Visiting address Maistraatinportti 1
00240 Helsinki
Phone 09 15 661
Magazine's email toimitus@vauhdinmaailma.fi

Circulation or copies

Issues per year 11

Readership

Readership 77 000
How many times read 2,7
Minutes of reading 33 min
Page contacts 90 000 Contacts
Sources KMT s2017/k2018

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 18.01.2019 21.12.2018 28.12.2018 Thema: Rallikauden ennakko: tiimit, kuljettajat, autot ja säännöt.
2 15.02.2019 21.01.2019 28.01.2019 Thema: Kotimaiset arvosarjat käynnistyvä: tuhti paketti mestaruussarjojen avauksista.
3 15.03.2019 18.02.2019 25.02.2019 Thema: F1-kauden ennakko: tietopaketti MM-sarjaan.
4 26.04.2019 01.04.2019 08.04.2019 Thema: Rallianalyysejä MM- ja SM-sarjoista: ovatko ennakkosuosikit lunastaneet paikkansa?
5 17.05.2019 18.04.2019 29.04.2019 Thema: Ratakausi alkaa: mestaruussarjat ja osakilpailut, säännöt ja uudistukset.
6 14.06.2019 20.05.2019 27.05.2019 Thema: Kilpa-autojen koeajoja, esittelyitä ja vertailuja.
7 12.07.2019 17.06.2019 24.06.2019 Thema: Neste Rallin katsojaopas: EK-kuvaukset tarkkoine karttoineen, kuljettajaesittelyt ja kausikooste.
8 23.08.2019 29.07.2019 05.08.2019 Thema: Kaikki Neste Rallista: ei vain kisarapotti, vaan lisäksi tutkamittauksia sekä nähtyä ja kuultua.
9 20.09.2019 26.08.2019 02.09.2019 Thema: Mestaruuskamppailut loppusuoralla: pohdintaa eri mestariehdokkaiden mahdollisuuksista.
10 25.10.2019 30.09.2019 07.10.2019 Thema: Formula E: sähköformuloiden mestaruussarja.
11 13.12.2019 18.11.2019 25.11.2019 Thema: VM-Ranking: neli- ja kaksipyöräisten Suomen Top 10 lajeittain.

Advertisement rates

2/1

Position: Not specified

Size including margin: 434 x 297 mm

4-colour price 4500 €

1 1/2

Position: Not specified

Size including margin: 322 x 297 mm

4-colour price 3880 €

1/1

Position: Not specified

Size including margin: 217 x 297 mm

4-colour price 2500 €

1/1

Position: 2. Cover

Size including margin: 217 x 297 mm

4-colour price 2750 €

1/1

Position: 3. Cover

Size including margin: 217 x 297 mm

4-colour price 2750 €

Takakansi

Position: Back cover

Size including margin: 217 x 272 mm

4-colour price 2750 €

1/2

Position: Not specified

Size including margin: 106 x 297 mm

4-colour price 1700 €

1/4

Position: Not specified

Size including margin: 55 x 297 mm

4-colour price 1250 €

Info about inserts

Technical data

Size mm 217 x 297 mm
Printing area mm 217 x 297 mm
Bleed mm 5 mm
Column width 45 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer Forssa Print , Forssa - Tuotanto

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi Tekniset tiedot, puh. 040 574 7795

Readers: 77 000 / NRS a2017/s2018 Download magazine graphs (PDF)

Reader profile All 12+ % Vauhdin Maailma
Readers %
Vauhdin Maailma
Amount of readers
SexWomen51118 470
Men498968 530
Age12-17 y7118 470
18-24 y975 390
25-34 y1475 390
35-44 y141612 320
45-64 y304333 110
65+ y261612 320
ProfessionTop Management364 620
white-collar worker, higher-level13107 700
White-collar worker14107 700
Worker122418 480
Farmer11770
Other entrepreneur453 850
Pensioner302216 940
Student, pupil131410 780
Homewife, home dad000
Unemployed432 310
EducationElementary school732 310
Secondary school415542 350
High school964 620
University383023 100
Native languageFinnish959573 150
Swedish553 850
Decision-maker in grocery purchasesThe respondent402720 790
The respondent and the rest of the family444836 960
An other person in the family162620 020
Size of the household1 pers251713 090
2 pers374131 570
3 pers151410 780
4 pers141713 090
5+ pers9129 240
Household income (gross)Below 35 000 € /y261310 010
35 001 - 75 000 € /y414836 960
75 001 - 100 000 € /y111410 780
Over 100 000 € /y6118 470
Type of MunicipalityGreater Helsinki191713 090
Turku or Tampere864 620
Oulu421 540
70 000 - 150 000 inhabitants town131310 010
Urban municipality272922 330
Conurbation161813 860
Countryside141612 320
HousingApartment312317 710
Row house or semi-detached house171713 090
Detached house455038 500
Farm596 930
Something else11770
Can not answer100
Ownership of housingOwner-occupied residence757860 060
Rented residence201713 090
Right of residence apartment221 540
Something else121 540
Can not answer121 540
Number of cars in householdOne car453426 180
Two cars324333 110
Three or more cars101914 630
No car1343 080
Can not answer11770
Car was bought new or usedNew283325 410
Used647154 670
Can not answer11770
Actively used bonus cardK-Plussa767658 520
S-etukortti798061 600
PINS675 390
Stockmann13118 470
None of these975 390
Can not answer221 540
Pets in householdCat172015 400
Dog263123 870
Some other pet675 390
No pets605340 810
Paying for print and digital newspaper or magazine subscription
Print newspaper subscription: only print newspaper is included in the subscriptionI pay myself283325 410
Someone else in household pays182116 170
Someone else pays (friend, employer etc.)332 310
I don't have paid subscription at the moment514131 570
Can not answer232 310
Digital newspaper subscription: only digital newspaper is included in the subscriptionI pay myself7129 240
Someone else in household pays675 390
Someone else pays (friend, employer etc.)332 310
I don't have paid subscription at the moment817255 440
Can not answer364 620
Multisubscription: A print newspaper and its digital contentI pay myself162216 940
Someone else in household pays9129 240
Someone else pays (friend, employer etc.)221 540
I don't have paid subscription at the moment705945 430
Can not answer353 850
Print magazine subscription: only print magazine is included in the subscriptionI pay myself373526 950
Someone else in household pays182418 480
Someone else pays (friend, employer etc.)432 310
I don't have paid subscription at the moment423526 950
Can not answer243 080
Digital magazine subscription: only digital magazine is included in the subscriptionI pay myself275 390
Someone else in household pays264 620
Someone else pays (friend, employer etc.)121 540
I don't have paid subscription at the moment907860 060
Can not answer475 390
Print and digital magazine subscription: both print and digital magazine are included in the subscriptionI pay myself101310 010
Someone else in household pays364 620
Someone else pays (friend, employer etc.)121 540
I don't have paid subscription at the moment827255 440
Can not answer486 160

Vauhdin Maailma magazine's reader profile / Source NRS a2017/s2018

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.