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Vauva

The most beloved brand among expecting parents and families with a baby, Vauva provides information, support and emotions for the most wonderful time in life. Vauva features the latest facts on pregnancy, childbirth and the development of a baby and a toddler. We are the largest magazine for families with a baby in Finland, but above all, we are the largest parenting media and community in Finland, and our multiple channels reach new families on the brink of a major change in life as they are making numerous purchases

Magazine's website: http://www.vauva.fi/ Follow us :

Advertisement sales

Advertisement sales Sanoma Media Finland Oy
Phone 09 120 5090
Fax 09 120 5999
Email etunimi.sukunimi@sanoma.com
Contact person Marja Laulainen
09-1205090
marja.laulainen@sanoma.fi

Contact info

Publisher Sanoma Media Finland Oy
Visiting address Porkkalankatu 20 A
00180 Helsinki
Postal address PL 100
00040 Sanoma
Phone 09 1201
Magazine's email vauva@sanoma.com

Circulation or copies

Issues per year 10

Readership

Readership 45 000
How many times read 2,6
Minutes of reading 48 min
Page contacts 66 000 Contacts
Sources KMT 2018

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 - 2 14.02.2019 18.01.2019 23.01.2019 Thema: Easy everyday meals for a family with a baby. Baby's skin care. Guide for buying spring overalls and outdoor clothes. Organize your home. Insurances for a family with a baby.
3 14.03.2019 15.02.2019 20.02.2019 Thema: Health and wellbeing during pregnancy. Great pram guide. When your baby falls ill. Interior of a family with a baby.
4 18.04.2019 22.03.2019 27.03.2019 Thema: Fashion for the mother and baby. Baby's parties. Baby's allergies. Guide for buying a travel stroller.
5 16.05.2019 16.04.2019 24.04.2019 Thema: Health and wellbeing during pregnancy. Guide for buying a baby carrier or sling. Wellbeing of the mother’s stomach. Protection from the sun.
6 - 7 13.06.2019 16.05.2019 21.05.2019 Thema: Big double issue of the summer! Travelling with a baby: lovely and easy local holidays. Summer health issues and solutions. Guide for buying a family car.
8 15.08.2019 19.07.2019 24.07.2019 Thema: Food extra: Easy everyday meals for a family with a baby. Guide for buying an infant or child car seat. Starting daycare. Get your finances in shape. Mother's skin car.
9 12.09.2019 16.08.2019 21.08.2019 Thema: Health and wellbeing during pregnancy. Mother's vitamins. Guide for buying winter overalls. Developmental toys for babies.
10 17.10.2019 20.09.2019 25.09.2019 Thema: Interior extra. Guide for buying highchairs. Diaper guide. How to treat the most common illnesses of a child.
11 14.11.2019 18.10.2019 23.10.2019 Thema: Health and wellbeing during pregnancy. Toys according to the child's level of development. Christmas gift ideas. Help for breastfeeding success.
12 12.12.2019 14.11.2019 19.11.2019 Thema: Sleep extra. Cribs. Baby monitors. Mother's beauty. Travelling with a baby.

Advertisement rates

2/1

Position: Not specified

Size including margin: 420x280 mm

4-colour price 10100 €

2/1

Position: First spread

Size including margin: 420x280 mm

4-colour price 11620 €

2/1

Position: 2. Spread

Size including margin: 420x280 mm

4-colour price 11120 €

1/1

Position: Not specified

Size including margin: 210x280 mm

4-colour price 5050 €

1/1

Position: 2. Cover

Size including margin: 210x280 mm

4-colour price 5560 €

1/1

Position: 3. Cover

Size including margin: 210x280 mm

4-colour price 5560 €

1/1

Position: Back cover

Size including margin: 210x255 mm

4-colour price 5830 €

1/2 AU

Position: Not specified

Size including margin: 420x137 mm

4-colour price 7300 €

1/2

Position: Not specified

Size including margin: 102x280 mm

4-colour price 3650 €

1/2

Position: Not specified

Size including margin: 210x137 mm

4-colour price 3650 €

1/3

Position: Not specified

Size including margin: 70x280 mm

4-colour price 3131 €

1/3

Position: Not specified

Size including margin: 210x92 mm

4-colour price 3131 €

1/4

Position: Not specified

Size including margin: 50x280 mm

4-colour price 2650 €

1/4

Position: Not specified

Size including margin: 210x69 mm

4-colour price 2650 €

Info about inserts

Technical data

Size mm 210 x 280 mm
Printing area mm 190 x 250 mm
Number of colums 4
Column width 45 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer Printall AS , Tallinna

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi

Readers: 45 000 / NRS 2018 Download magazine graphs (PDF)

Reader profile All 12+ % Vauva
Readers %
Vauva
Amount of readers
SexWomen517935 550
Men49219 450
Age12-17 y7114 950
18-24 y9114 950
25-34 y144018 000
35-44 y14229 900
45-64 y30125 400
65+ y2652 250
ProfessionTop Management452 250
white-collar worker, higher-level13219 450
White-collar worker142712 150
Worker1294 050
Farmer12900
Other entrepreneur42900
Pensioner3052 250
Student, pupil14167 200
Homewife, home dad073 150
Unemployed441 800
EducationElementary school81450
Secondary school403415 300
High school973 150
University395223 400
Native languageFinnish959743 650
Swedish531 350
Decision-maker in grocery purchasesThe respondent392913 050
The respondent and the rest of the family456127 450
An other person in the family15104 500
Size of the household1 pers2573 150
2 pers37209 000
3 pers152913 050
4 pers142410 800
5+ pers9219 450
Household income (gross)Below 35 000 € /y26177 650
35 001 - 75 000 € /y414922 050
75 001 - 100 000 € /y11114 950
Over 100 000 € /y652 250
Type of MunicipalityGreater Helsinki19209 000
Turku or Tampere841 800
Oulu441 800
70 000 - 150 000 inhabitants town13135 850
Urban municipality273214 400
Conurbation16156 750
Countryside14114 950
HousingApartment322913 050
Row house or semi-detached house16209 000
Detached house454419 800
Farm541 800
Something else100
Can not answer12900
Ownership of housingOwner-occupied residence746730 150
Rented residence202812 600
Right of residence apartment22900
Something else11450
Can not answer22900
Number of cars in householdOne car433817 100
Two cars333917 550
Three or more cars10104 500
No car13135 850
Can not answer100
Car was bought new or usedNew282310 350
Used637031 500
Can not answer11450
Actively used bonus cardK-Plussa748337 350
S-etukortti798638 700
PINS452 250
Stockmann11156 750
None of these952 250
Can not answer22900
Pets in householdCat000
Dog000
Some other pet000
No pets000
Paying for print and digital newspaper or magazine subscription
Print newspaper subscription: only print newspaper is included in the subscriptionI pay myself21198 550
Someone else in household pays15188 100
Someone else pays (friend, employer etc.)331 350
I don't have paid subscription at the moment605826 100
Can not answer231 350
Digital newspaper subscription: only digital newspaper is included in the subscriptionI pay myself794 050
Someone else in household pays583 600
Someone else pays (friend, employer etc.)21450
I don't have paid subscription at the moment827835 100
Can not answer441 800
Multisubscription: A print newspaper and its digital contentI pay myself21188 100
Someone else in household pays1194 050
Someone else pays (friend, employer etc.)32900
I don't have paid subscription at the moment636730 150
Can not answer352 250
Print magazine subscription: only print magazine is included in the subscriptionI pay myself333515 750
Someone else in household pays18188 100
Someone else pays (friend, employer etc.)473 150
I don't have paid subscription at the moment464118 450
Can not answer341 800
Digital magazine subscription: only digital magazine is included in the subscriptionI pay myself262 700
Someone else in household pays231 350
Someone else pays (friend, employer etc.)12900
I don't have paid subscription at the moment908437 800
Can not answer562 700
Print and digital magazine subscription: both print and digital magazine are included in the subscriptionI pay myself12198 550
Someone else in household pays441 800
Someone else pays (friend, employer etc.)131 350
I don't have paid subscription at the moment796830 600
Can not answer573 150

Vauva magazine's reader profile / Source NRS 2018

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.