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Vauva

The most beloved brand among expecting parents and families with a baby, Vauva provides information, support and emotions for the most wonderful time in life. Vauva features the latest facts on pregnancy, childbirth and the development of a baby and a toddler. We are the largest magazine for families with a baby in Finland, but above all, we are the largest parenting media and community in Finland, and our multiple channels reach new families on the brink of a major change in life as they are making numerous purchases

Magazine's website: http://www.vauva.fi/ Follow us :

Advertisement sales

Advertisement sales Sanoma Media Finland Oy
Phone 09 120 5090
Fax 09 120 5999
Email etunimi.sukunimi@sanoma.com
Contact person Marja Laulainen
09-1205090
marja.laulainen@sanoma.fi

Contact info

Publisher Sanoma Media Finland Oy
Visiting address Porkkalankatu 20 A
00180 Helsinki
Postal address PL 100
00040 Sanoma
Phone 09 1201
Magazine's email vauva@sanoma.com

Circulation or copies

Issues per year 10

Readership

Readership 45 000
How many times read 2,6
Minutes of reading 47 min
Page contacts 55 000 Contacts
Sources KMT s2017/k2018

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 - 2 14.02.2019 18.01.2019 23.01.2019 Thema: Easy everyday meals for a family with a baby. Baby's skin care. Guide for buying spring overalls and outdoor clothes. Organize your home. Insurances for a family with a baby.
3 14.03.2019 15.02.2019 20.02.2019 Thema: Health and wellbeing during pregnancy. Great pram guide. When your baby falls ill. Interior of a family with a baby.
4 18.04.2019 22.03.2019 27.03.2019 Thema: Fashion for the mother and baby. Baby's parties. Baby's allergies. Guide for buying a travel stroller.
5 16.05.2019 16.04.2019 24.04.2019 Thema: Health and wellbeing during pregnancy. Guide for buying a baby carrier or sling. Wellbeing of the mother’s stomach. Protection from the sun.
6 - 7 13.06.2019 16.05.2019 21.05.2019 Thema: Big double issue of the summer! Travelling with a baby: lovely and easy local holidays. Summer health issues and solutions. Guide for buying a family car.
8 15.08.2019 19.07.2019 24.07.2019 Thema: Food extra: Easy everyday meals for a family with a baby. Guide for buying an infant or child car seat. Starting daycare. Get your finances in shape. Mother's skin car.
9 12.09.2019 16.08.2019 21.08.2019 Thema: Health and wellbeing during pregnancy. Mother's vitamins. Guide for buying winter overalls. Developmental toys for babies.
10 17.10.2019 20.09.2019 25.09.2019 Thema: Interior extra. Guide for buying highchairs. Diaper guide. How to treat the most common illnesses of a child.
11 14.11.2019 18.10.2019 23.10.2019 Thema: Health and wellbeing during pregnancy. Toys according to the child's level of development. Christmas gift ideas. Help for breastfeeding success.
12 12.12.2019 14.11.2019 19.11.2019 Thema: Sleep extra. Cribs. Baby monitors. Mother's beauty. Travelling with a baby.

Advertisement rates

2/1

Position: Not specified

Size including margin: 420x280 mm

4-colour price 10100 €

2/1

Position: First spread

Size including margin: 420x280 mm

4-colour price 11620 €

2/1

Position: 2. Spread

Size including margin: 420x280 mm

4-colour price 11120 €

1/1

Position: Not specified

Size including margin: 210x280 mm

4-colour price 5050 €

1/1

Position: 2. Cover

Size including margin: 210x280 mm

4-colour price 5560 €

1/1

Position: 3. Cover

Size including margin: 210x280 mm

4-colour price 5560 €

1/1

Position: Back cover

Size including margin: 210x255 mm

4-colour price 5830 €

1/2 AU

Position: Not specified

Size including margin: 420x137 mm

4-colour price 7300 €

1/2

Position: Not specified

Size including margin: 102x280 mm

4-colour price 3650 €

1/2

Position: Not specified

Size including margin: 210x137 mm

4-colour price 3650 €

1/3

Position: Not specified

Size including margin: 70x280 mm

4-colour price 3131 €

1/3

Position: Not specified

Size including margin: 210x92 mm

4-colour price 3131 €

1/4

Position: Not specified

Size including margin: 50x280 mm

4-colour price 2650 €

1/4

Position: Not specified

Size including margin: 210x69 mm

4-colour price 2650 €

Info about inserts

Technical data

Size mm 210 x 280 mm
Printing area mm 190 x 250 mm
Number of colums 4
Column width 45 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer Printall AS , Tallinna

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi

Readers: 45 000 / NRS a2017/s2018 Download magazine graphs (PDF)

Reader profile All 12+ % Vauva
Readers %
Vauva
Amount of readers
SexWomen518437 800
Men49167 200
Age12-17 y783 600
18-24 y9146 300
25-34 y143716 650
35-44 y142310 350
45-64 y30146 300
65+ y2641 800
ProfessionTop Management31450
white-collar worker, higher-level132310 350
White-collar worker143214 400
Worker12114 950
Farmer11450
Other entrepreneur42900
Pensioner3062 700
Student, pupil13146 300
Homewife, home dad052 250
Unemployed431 350
EducationElementary school71450
Secondary school413616 200
High school9104 500
University384922 050
Native languageFinnish959844 100
Swedish52900
Decision-maker in grocery purchasesThe respondent403113 950
The respondent and the rest of the family446027 000
An other person in the family1694 050
Size of the household1 pers2573 150
2 pers372310 350
3 pers152812 600
4 pers142611 700
5+ pers9177 650
Household income (gross)Below 35 000 € /y26167 200
35 001 - 75 000 € /y415424 300
75 001 - 100 000 € /y11104 500
Over 100 000 € /y641 800
Type of MunicipalityGreater Helsinki19177 650
Turku or Tampere852 250
Oulu473 150
70 000 - 150 000 inhabitants town13125 400
Urban municipality273113 950
Conurbation16188 100
Countryside14114 950
HousingApartment312712 150
Row house or semi-detached house172310 350
Detached house454721 150
Farm531 350
Something else11450
Can not answer100
Ownership of housingOwner-occupied residence756730 150
Rented residence202812 600
Right of residence apartment22900
Something else11450
Can not answer11450
Number of cars in householdOne car453716 650
Two cars324319 350
Three or more cars10104 500
No car13114 950
Can not answer100
Car was bought new or usedNew28229 900
Used647232 400
Can not answer11450
Actively used bonus cardK-Plussa768337 350
S-etukortti798739 150
PINS683 600
Stockmann13125 400
None of these931 350
Can not answer21450
Pets in householdCat17177 650
Dog262611 700
Some other pet662 700
No pets606027 000
Paying for print and digital newspaper or magazine subscription
Print newspaper subscription: only print newspaper is included in the subscriptionI pay myself282410 800
Someone else in household pays18177 650
Someone else pays (friend, employer etc.)341 800
I don't have paid subscription at the moment515625 200
Can not answer21450
Digital newspaper subscription: only digital newspaper is included in the subscriptionI pay myself783 600
Someone else in household pays662 700
Someone else pays (friend, employer etc.)32900
I don't have paid subscription at the moment818236 900
Can not answer32900
Multisubscription: A print newspaper and its digital contentI pay myself16156 750
Someone else in household pays973 150
Someone else pays (friend, employer etc.)21450
I don't have paid subscription at the moment707332 850
Can not answer352 250
Print magazine subscription: only print magazine is included in the subscriptionI pay myself373817 100
Someone else in household pays18219 450
Someone else pays (friend, employer etc.)483 600
I don't have paid subscription at the moment423716 650
Can not answer22900
Digital magazine subscription: only digital magazine is included in the subscriptionI pay myself241 800
Someone else in household pays22900
Someone else pays (friend, employer etc.)12900
I don't have paid subscription at the moment908839 600
Can not answer441 800
Print and digital magazine subscription: both print and digital magazine are included in the subscriptionI pay myself10125 400
Someone else in household pays341 800
Someone else pays (friend, employer etc.)12900
I don't have paid subscription at the moment827935 550
Can not answer441 800

Vauva magazine's reader profile / Source NRS a2017/s2018

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.