Vene
Vene magazine and its readers appreciate the joy of being out on the water, whether it’s the sea or a lake, a sailboat or motorboat, a kayak or sailboard, a jet ski or a rowing boat. The Vene reader is also ready to learn new things and invest time and money in their hobbies. Some of nature’s pleasures come from seafood on the plate, either self-cooked or ordered in a good restaurant. Vene readers search the magazine for tested information on new boats and useful gear. They also get tips on attractive boating destinations and boating summer events. In winter, Vene magazine offers new ideas for future boat trips, equipment repairs, or hobby-related equipment. Experiences are also available when the waters are frozen.
Magazine's website: http://venelehti.fi/ Follow us :
Advertisement sales
Advertisement sales | Otavamedia Oy |
---|---|
Phone | +358 9 15 661 |
Contact person |
Mediamyynti Otavamedia yrityspalvelu@otavamedia.fi |
Www | https://yrityksille.otavamedia.fi/ |
Contact info
Publisher | Otavamedia Oy |
---|---|
Visiting address |
Uudenmaankatu 10 00120 Helsinki |
Phone | +358 9 15 661 |
Magazine's email | vene@otavamedia.fi |
Vastaava päätoimittaja | Reijo Ruokanen |
Circulation or copies
Issues per year | 12 |
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Readership
Readership | 58 000 |
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Total reach | 64 000 |
How many times read | 2.1 |
Minutes of reading | 56 min |
Sources | KMT 2023 |
Online audience
Magazine's website | http://www.venelehti.fi |
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Average weekly reach Source: FIAM
Average weekly pageviews Source: FIAM
Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.
Timetable
Issue | Publishing date | Reservation | Material | Research number | Additional info |
1 | 03.01.2024 | 05.12.2023 | 11.12.2023 | Theme: Sailing gear and new electronics overview. | |
2 | 07.02.2024 | 15.01.2024 | 18.01.2024 | Theme: Trade fair issue. The ultimate comparison of small boats: Yamarin 46 SC, Suvi 50 Duo, Bella 485R, AMT 165 R. | |
3 | 06.03.2024 | 12.02.2024 | 15.02.2024 | Theme: Comparison of non-toxic antifouling paints, part 2. How did the second season go with the new paints. | |
4 | 03.04.2024 | 07.03.2024 | 12.03.2024 | Theme: Opening of the boating season, sea patrols’ tips for peculiar natural harbours. | |
5 | 08.05.2024 | 12.04.2024 | 17.04.2024 | Theme: Sailing race issue. Sailing is Finland’s success sport at the Olympics, let’s take a look at the racing yachts. | |
6 | 05.06.2024 | 13.05.2024 | 16.05.2024 | Theme: Overview of domestic harbours. What’s new and which old ones are worth visiting again. | |
7 | 03.07.2024 | 07.06.2024 | 12.06.2024 | Theme: Up-to-date boat comparison. | |
8 | 07.08.2024 | 15.07.2024 | 18.07.2024 | Theme: Highlights of the Helsinki Uiva exhibition. | |
9 | 04.09.2024 | 12.08.2024 | 15.08.2024 | Theme: Autumn care issue. | |
10 | 02.10.2024 | 09.09.2024 | 12.09.2024 | Theme: Up-to-date equipment comparison in cooperation with Kippari. | |
11 | 06.11.2024 | 14.10.2024 | 17.10.2024 | Theme: Globetrotter theme issue, the experiences of the round-the-world sailors. | |
12 | 04.12.2024 | 11.11.2024 | 14.11.2024 | Theme: Boating destinations abroad. |
Advertisement rates
2/1
Position: Not specified
Size including margin: 420 x 275 mm
4-colour price 5330 €
Erikoishinnat: 6 650 € numerossa 2
1/1
Position: Not specified
Size including margin: 210 x 275 mm
4-colour price 2960 €
Erikoishinnat: 3 700 € numerossa 2
1/1
Position: 2. Cover
Size including margin: 210 x 275 mm
4-colour price 3250 €
Erikoishinnat: 4 070 € numerossa 2
1/1
Position: 3. Cover
Size including margin: 210 x 275 mm
4-colour price 3250 €
Erikoishinnat: 3. kansi ei ole myynnissä numerossa 2.
Takakansi
Position: Back cover
Size including margin: 210 x 250 mm
4-colour price 3250 €
Erikoishinnat: Takakansi ei ole myynnissä numerossa 2
1/2
Position: Not specified
Size including margin: 102 x 275 mm
4-colour price 2010 €
Erikoishinnat: 2 520 € numerossa 2
1/2
Position: Not specified
Size including margin: 210 x 135 mm
4-colour price 2010 €
Erikoishinnat: 2 520 € numerossa 2
1/4
Position: Not specified
Size including margin: 49 x 275 mm
4-colour price 1480 €
Erikoishinnat: 1 850 € numerossa 2
1/4
Position: Not specified
Size including margin: 210 x 66 mm
4-colour price 1480 €
Erikoishinnat: 1 850 € numerossa 2
1/4
Position: Not specified
Size including margin: 102 x 135 mm
4-colour price 1480 €
Erikoishinnat: 1 850 € numerossa 2
Prices doesn't include tax.
Technical data
Size mm | 210 x 275 mm |
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Printing area mm | 210 x 275 mm |
Bleed mm | 5 mm |
Column width | 42 mm |
Printing process | Offset |
Binding | Adhesive binding |
Printing house
Printer | PunaMusta Oy , Joensuu |
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Technical info / material
Ad material delivery | Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat. |
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Technical data | yrityksille.otavamedia.fi/tekniset tiedot ja hinnat |
Readers: 58 000 / KMT 2023 Download magazine graphs (PDF)
Reader profile | All 15+ % | Vene Readers % |
Vene Amount of readers |
|
Readership (KMT 2023) | 58 000 | |||
Total reach | 64 000 | |||
Sex | Women | 51 | 14 | 8 120 |
Men | 49 | 86 | 49 880 | |
Native language | Finnish | 95 | 87 | 50 460 |
Swedish | 5 | 13 | 7 540 | |
Age | 15-24 y | 13 | 3 | 1 740 |
25-34 y | 14 | 7 | 4 060 | |
35-44 y | 14 | 8 | 4 640 | |
45-54 y | 14 | 15 | 8 700 | |
55-64 y | 16 | 21 | 12 180 | |
65+ y | 29 | 45 | 26 100 | |
Gender + age | Female 15-29 years | 10 | 1 | 580 |
Female 30-49 years | 14 | 4 | 2 320 | |
Female 50+ years | 28 | 10 | 5 800 | |
Male 15-29 years | 10 | 6 | 3 480 | |
Male 30-49 years | 14 | 15 | 8 700 | |
Male 50+ years | 24 | 65 | 37 700 | |
Household position | Lives at home with parents | 7 | 3 | 1 740 |
Lives alone | 28 | 19 | 11 020 | |
Lives with spouse | 37 | 50 | 29 000 | |
Lives with spouse and children | 24 | 23 | 13 340 | |
Single parent | 2 | 2 | 1 160 | |
Other | 3 | 3 | 1 740 | |
Grandchildren under 18 years of age | Yes | 21 | 31 | 17 980 |
No | 38 | 51 | 29 580 | |
No answer (under 45 year olds) | 41 | 19 | 11 020 | |
Profession | Top Management | 4 | 5 | 2 900 |
white-collar worker, higher-level | 16 | 15 | 8 700 | |
White-collar worker | 12 | 6 | 3 480 | |
Worker | 10 | 9 | 5 220 | |
Farmer | 1 | 1 | 580 | |
Other entrepreneur | 3 | 4 | 2 320 | |
Pensioner | 31 | 48 | 27 840 | |
Student, pupil | 11 | 3 | 1 740 | |
Homewife, home dad | 0 | 0 | 0 | |
Unemployed | 2 | 2 | 1 160 | |
Other | 6 | 6 | 3 480 | |
No answer | 3 | 1 | 580 | |
Education | Elementary school | 5 | 3 | 1 740 |
Secondary school | 7 | 7 | 4 060 | |
Vocational | 28 | 28 | 16 240 | |
High school | 14 | 9 | 5 220 | |
University of Applied Sciences | 19 | 21 | 12 180 | |
University | 27 | 31 | 17 980 | |
Something else | 2 | 2 | 1 160 | |
Size of the household | 1 pers | 28 | 19 | 11 020 |
2 pers | 38 | 53 | 30 740 | |
3 pers | 14 | 13 | 7 540 | |
4 pers | 12 | 9 | 5 220 | |
5+ pers | 7 | 5 | 2 900 | |
Household income (gross) | Below 20 000 € /y | 11 | 3 | 1 740 |
20 000 - 35 000 € /y | 19 | 12 | 6 960 | |
35 001 - 50 000 € /y | 20 | 21 | 12 180 | |
50 001 - 85 000 € /y | 22 | 33 | 19 140 | |
85 001 - 100 000 € /y | 7 | 10 | 5 800 | |
Over 100 000 € /y | 9 | 14 | 8 120 | |
Don't want to tell | 5 | 5 | 2 900 | |
Can't say / No answer | 7 | 2 | 1 160 | |
Decision-maker in grocery purchases | Yes | 93 | 93 | 53 940 |
Don't know | 7 | 7 | 4 060 | |
Can not say | 1 | 0 | 0 | |
Housing | Apartment | 32 | 28 | 16 240 |
Row house or semi-detached house | 15 | 17 | 9 860 | |
Detached house | 47 | 47 | 27 260 | |
Farm | 4 | 7 | 4 060 | |
Something else | 1 | 0 | 0 | |
Can not say | 0 | 0 | 0 | |
Ownership of housing | Owner-occupied residence | 76 | 85 | 49 300 |
Rented residence | 20 | 12 | 6 960 | |
Right of residence apartment | 2 | 2 | 1 160 | |
Something else | 1 | 0 | 0 | |
Can not say | 1 | 0 | 0 | |
Cottage or holiday home in regular use | Yes | 40 | 49 | 28 420 |
No | 59 | 51 | 29 580 | |
Can not say | 1 | 1 | 580 | |
Using AdBlocker or similar application | Yes | 19 | 14 | 8 120 |
No | 76 | 81 | 46 980 | |
Can not say | 5 | 5 | 2 900 | |
Number of cars in household | One car | 45 | 46 | 26 680 |
Two cars | 32 | 37 | 21 460 | |
Three or more cars | 10 | 10 | 5 800 | |
No car | 14 | 7 | 4 060 | |
PUUTTUU | PUUTTUU | 22 | 32 | 18 560 |
PUUTTUU | 67 | 62 | 35 960 | |
PUUTTUU | 4 | 4 | 2 320 | |
PUUTTUU | 8 | 10 | 5 800 | |
PUUTTUU | 2 | 2 | 1 160 | |
PUUTTUU | 8 | 2 | 1 160 | |
PUUTTUU | 5 | 6 | 3 480 | |
Advertising ban at the door / mailbox | Yes | 24 | 14 | 8 120 |
No | 76 | 86 | 49 880 | |
Can not say | 1 | 0 | 0 | |
lifecycle | In paid job, entrepreneur, freelancer, farmer | 52 | 47 | 27 260 |
Temporarily absent (= time off from work, care or study, maternity leave) | 1 | 0 | 0 | |
Retired | 31 | 48 | 27 840 | |
Unemployed / laid off | 2 | 2 | 1 160 | |
Schoolboy or student | 11 | 3 | 1 740 | |
Housewife or father | 0 | 0 | 0 | |
In the military or performing civilian service | 0 | 0 | 0 | |
Other | 1 | 0 | 0 | |
Don't want to say | 0 | 0 | 0 | |
Can not say | 0 | 0 | 0 | |
Participation in workplace procurement decisions | Yes | 25 | 25 | 14 500 |
No | 25 | 19 | 11 020 | |
Can't say / No answer | 50 | 56 | 32 480 | |
Health services used in the household | Public health services | 85 | 85 | 49 300 |
Employer - funded health care services | 49 | 45 | 26 100 | |
Private, self-funded healthcare services | 39 | 45 | 26 100 | |
Private health insurance services | 22 | 20 | 11 600 | |
No health care | 1 | 0 | 0 | |
Can not say | 1 | 0 | 0 | |
Type of municipality (7 class) | Greater Helsinki | 19 | 24 | 13 920 |
Turku or Tampere | 8 | 8 | 4 640 | |
Oulu | 4 | 2 | 1 160 | |
70 000 - 150 000 inhabitants town | 13 | 8 | 4 640 | |
Urban municipality | 27 | 29 | 16 820 | |
Conurbation | 16 | 16 | 9 280 | |
Countryside | 13 | 13 | 7 540 | |
Pets in household | Cat | 17 | 14 | 8 120 |
Dog | 26 | 22 | 12 760 | |
Some other pet | 5 | 5 | 2 900 | |
No pets | 59 | 65 | 37 700 | |
Family with kids | Yes | 32 | 24 | 13 920 |
No | 68 | 76 | 44 080 | |
Use of glasses or contact lenses | Yes | 67 | 75 | 43 500 |
No | 33 | 25 | 14 500 | |
How often different content is read | ||||
The frequency of reading: Print magazines | Daily | 15 | 23 | 13 340 |
5-6 days a week | 4 | 7 | 4 060 | |
1-4 days a week | 26 | 39 | 22 620 | |
Monthly | 24 | 21 | 12 180 | |
Rarely | 23 | 9 | 5 220 | |
Never | 7 | 1 | 580 | |
Can not say | 1 | 0 | 0 | |
The frequency of reading: Magazine content in digital format | Daily | 21 | 24 | 13 920 |
5-6 days a week | 5 | 3 | 1 740 | |
1-4 days a week | 19 | 18 | 10 440 | |
Monthly | 15 | 18 | 10 440 | |
Rarely | 24 | 23 | 13 340 | |
Never | 14 | 15 | 8 700 | |
Can not say | 1 | 0 | 0 | |
The frequency of reading: Print newspapers or afternoon papers | Daily | 30 | 48 | 27 840 |
5-6 days a week | 4 | 9 | 5 220 | |
1-4 days a week | 23 | 21 | 12 180 | |
Monthly | 13 | 7 | 4 060 | |
Rarely | 21 | 11 | 6 380 | |
Never | 7 | 4 | 2 320 | |
Can not say | 1 | 0 | 0 | |
The frequency of reading: Newspaper or afternoon paper content in digital format | Daily | 54 | 61 | 35 380 |
5-6 days a week | 9 | 8 | 4 640 | |
1-4 days a week | 16 | 12 | 6 960 | |
Monthly | 6 | 5 | 2 900 | |
Rarely | 9 | 10 | 5 800 | |
Never | 6 | 3 | 1 740 | |
Can not say | 0 | 0 | 0 | |
The frequency of reading: Free and free delivery newspapers | Daily | 5 | 8 | 4 640 |
5-6 days a week | 4 | 6 | 3 480 | |
1-4 days a week | 44 | 48 | 27 840 | |
Monthly | 17 | 12 | 6 960 | |
Rarely | 20 | 18 | 10 440 | |
Never | 9 | 7 | 4 060 | |
Can not say | 1 | 1 | 580 | |
The frequency of watching: Free online TV services | Daily | 15 | 19 | 11 020 |
5-6 days a week | 9 | 9 | 5 220 | |
1-4 days a week | 30 | 31 | 17 980 | |
Monthly | 23 | 25 | 14 500 | |
Rarely | 15 | 11 | 6 380 | |
Never | 7 | 5 | 2 900 | |
Can not say | 1 | 0 | 0 | |
The frequency of watching: Pay TV and streaming services | Daily | 16 | 16 | 9 280 |
5-6 days a week | 10 | 9 | 5 220 | |
1-4 days a week | 22 | 22 | 12 760 | |
Monthly | 10 | 6 | 3 480 | |
Rarely | 11 | 12 | 6 960 | |
Never | 31 | 34 | 19 720 | |
Can not say | 0 | 0 | 0 | |
The frequency of watching: Programs of YLE (national proadcaster) TV channels | Daily | 45 | 61 | 35 380 |
5-6 days a week | 9 | 9 | 5 220 | |
1-4 days a week | 19 | 16 | 9 280 | |
Monthly | 11 | 6 | 3 480 | |
Rarely | 12 | 6 | 3 480 | |
Never | 3 | 1 | 580 | |
Can not say | 0 | 0 | 0 | |
The frequency of watching: Programs of commercial TV channels | Daily | 35 | 48 | 27 840 |
5-6 days a week | 12 | 15 | 8 700 | |
1-4 days a week | 22 | 20 | 11 600 | |
Monthly | 11 | 7 | 4 060 | |
Rarely | 12 | 7 | 4 060 | |
Never | 7 | 3 | 1 740 | |
Can not say | 0 | 0 | 0 | |
The frequency of listening: Programs of YLE (national proadcaster) radio-channels | Daily | 22 | 32 | 18 560 |
5-6 days a week | 7 | 10 | 5 800 | |
1-4 days a week | 16 | 15 | 8 700 | |
Monthly | 13 | 11 | 6 380 | |
Rarely | 26 | 20 | 11 600 | |
Never | 16 | 10 | 5 800 | |
Can not say | 1 | 1 | 580 | |
The frequency of listening: Programs of commercial radio channels | Daily | 16 | 19 | 11 020 |
5-6 days a week | 10 | 9 | 5 220 | |
1-4 days a week | 21 | 22 | 12 760 | |
Monthly | 14 | 14 | 8 120 | |
Rarely | 21 | 21 | 12 180 | |
Never | 16 | 13 | 7 540 | |
Can not say | 1 | 1 | 580 | |
The frequency of listening: Podcasts | Daily | 4 | 3 | 1 740 |
5-6 days a week | 3 | 2 | 1 160 | |
1-4 days a week | 9 | 9 | 5 220 | |
Monthly | 13 | 12 | 6 960 | |
Rarely | 28 | 25 | 14 500 | |
Never | 41 | 48 | 27 840 | |
Can not say | 2 | 2 | 1 160 | |
User frequency and following: Social media | Daily | 57 | 44 | 25 520 |
5-6 days a week | 7 | 9 | 5 220 | |
1-4 days a week | 8 | 11 | 6 380 | |
Monthly | 3 | 4 | 2 320 | |
Rarely | 6 | 10 | 5 800 | |
Never | 19 | 22 | 12 760 | |
Can not say | 0 | 0 | 0 | |
User frequency and following: Bloggers, YouTubers, or social media influencers | Daily | 13 | 5 | 2 900 |
5-6 days a week | 5 | 4 | 2 320 | |
1-4 days a week | 11 | 9 | 5 220 | |
Monthly | 8 | 6 | 3 480 | |
Rarely | 22 | 21 | 12 180 | |
Never | 40 | 53 | 30 740 | |
Can not say | 1 | 1 | 580 | |
User frequency: Instant messaging | Daily | 68 | 54 | 31 320 |
5-6 days a week | 9 | 12 | 6 960 | |
1-4 days a week | 10 | 15 | 8 700 | |
Monthly | 3 | 6 | 3 480 | |
Rarely | 3 | 4 | 2 320 | |
Never | 8 | 9 | 5 220 | |
Can not say | 0 | 0 | 0 | |
A paid Finnish newspaper is subscribed to my household (print or digital) | Yes | 58 | 74 | 42 920 |
No | 41 | 26 | 15 080 | |
Can not say | 1 | 0 | 0 | |
I tend to buy tabloids | Yes | 8 | 12 | 6 960 |
No | 90 | 86 | 49 880 | |
Can not say | 2 | 1 | 580 | |
A paid Finnish magazine is subscribed to my household (print or digital) | Yes | 46 | 59 | 34 220 |
No | 52 | 40 | 23 200 | |
Can not say | 2 | 1 | 580 | |
I tend to buy single copy magazines | Yes | 17 | 15 | 8 700 |
No | 81 | 83 | 48 140 | |
Can not say | 2 | 2 | 1 160 | |
PUUTTUU | PUUTTUU | 13 | 10 | 5 800 |
PUUTTUU | 5 | 2 | 1 160 | |
PUUTTUU | 7 | 5 | 2 900 | |
PUUTTUU | 15 | 19 | 11 020 | |
PUUTTUU | 8 | 10 | 5 800 | |
PUUTTUU | 7 | 7 | 4 060 | |
PUUTTUU | 10 | 11 | 6 380 | |
PUUTTUU | 6 | 2 | 1 160 | |
PUUTTUU | 9 | 8 | 4 640 | |
PUUTTUU | 9 | 8 | 4 640 | |
PUUTTUU | 4 | 3 | 1 740 | |
PUUTTUU | 5 | 2 | 1 160 | |
PUUTTUU | 13 | 12 | 6 960 | |
PUUTTUU | 8 | 4 | 2 320 | |
PUUTTUU | 13 | 14 | 8 120 | |
PUUTTUU | 7 | 2 | 1 160 | |
PUUTTUU | 8 | 9 | 5 220 | |
PUUTTUU | 3 | 4 | 2 320 | |
PUUTTUU | 56 | 59 | 34 220 | |
KULUTUSVÄITTÄMÄT | ||||
PUUTTUU | PUUTTUU | 58 | 51 | 29 580 |
PUUTTUU | 40 | 45 | 26 100 | |
PUUTTUU | 2 | 3 | 1 740 | |
PUUTTUU | PUUTTUU | 87 | 89 | 51 620 |
PUUTTUU | 11 | 11 | 6 380 | |
PUUTTUU | 1 | 1 | 580 | |
PUUTTUU | PUUTTUU | 73 | 75 | 43 500 |
PUUTTUU | 25 | 25 | 14 500 | |
PUUTTUU | 2 | 1 | 580 | |
PUUTTUU | PUUTTUU | 81 | 86 | 49 880 |
PUUTTUU | 18 | 14 | 8 120 | |
PUUTTUU | 2 | 1 | 580 | |
PUUTTUU | PUUTTUU | 57 | 49 | 28 420 |
PUUTTUU | 41 | 48 | 27 840 | |
PUUTTUU | 1 | 2 | 1 160 | |
PUUTTUU | PUUTTUU | 30 | 35 | 20 300 |
PUUTTUU | 63 | 58 | 33 640 | |
PUUTTUU | 7 | 8 | 4 640 | |
PUUTTUU | PUUTTUU | 84 | 88 | 51 040 |
PUUTTUU | 15 | 11 | 6 380 | |
PUUTTUU | 1 | 1 | 580 | |
PUUTTUU | PUUTTUU | 41 | 46 | 26 680 |
PUUTTUU | 57 | 53 | 30 740 | |
PUUTTUU | 2 | 2 | 1 160 | |
PUUTTUU | PUUTTUU | 86 | 86 | 49 880 |
PUUTTUU | 14 | 13 | 7 540 | |
PUUTTUU | 1 | 1 | 580 | |
PUUTTUU | PUUTTUU | 30 | 27 | 15 660 |
PUUTTUU | 65 | 69 | 40 020 | |
PUUTTUU | 5 | 4 | 2 320 | |
PUUTTUU | PUUTTUU | 39 | 44 | 25 520 |
PUUTTUU | 60 | 55 | 31 900 | |
PUUTTUU | 1 | 1 | 580 | |
PUUTTUU | PUUTTUU | 67 | 67 | 38 860 |
PUUTTUU | 30 | 31 | 17 980 | |
PUUTTUU | 3 | 3 | 1 740 | |
PUUTTUU | PUUTTUU | 67 | 63 | 36 540 |
PUUTTUU | 31 | 35 | 20 300 | |
PUUTTUU | 3 | 1 | 580 | |
PUUTTUU | PUUTTUU | 67 | 74 | 42 920 |
PUUTTUU | 30 | 24 | 13 920 | |
PUUTTUU | 2 | 3 | 1 740 |
Vene magazine's reader profile / Source NRS 2023