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Viini

Wine Magazine rates number one in Finland among wine lovers' magazines. In thirty years the pioneer in wine publications has grown to be the leading multimedia house focusing on wine, food and good living. Being a top quality lifestyle publication, Wine Magazine has a readership comprising both male and female epicures. Our readers are affluent, curious and open-minded people who know how to enjoy the pleasures of life. In addition to the traditional printed wine magazine, the website viinilehti.fi is constantly on the lookout for interesting phenomena among wine, food and travel. This website provides Wine Magazine's ratingsof all the novelty wines in the local monopoly Alko. Moreover, the food recommendations matching all the best wines can be easily found at this site. The newsletter "wine tip of the week" is the number one forum for all wine lovers and gourmands. Wine tip has more than 100 000 subscribers and the newsletter's clickthrough rates undeniably prove the readers' enthusiasm for wine and food.

Magazine's website: https://viinilehti.fi/ Follow us :

Advertisement sales

Advertisement sales Viinilehti Oy
Phone 09 6860 410
Fax 09 693 154
Contact person Esko Rantala
046 600 0443
esko.rantala@viinilehti.fi

Contact info

Publisher Viinilehti Oy
Visiting address Melkonkatu 24
00210 Helsinki
Phone 09 6860 410

Circulation or copies

Copies 25000
Issues per year 9

Readership

Readership 77 000
Total reach 82 000
How many times read 2,2
Minutes of reading 43 min
Page contacts 106 000 Contacts
Sources KMT s2017/k2018

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 14.02.2019 25.01.2019 29.01.2019 Thema: Organic wine, food, beer and cider. The best travel tips. Organic Wine of the Year.
2 14.03.2019 22.02.2019 26.02.2019 Thema: Lovely Italy – wine and food. Travelling in France. Coffee. Cheese.
3 11.04.2019 22.03.2019 26.03.2019 Thema: Spring is here! Easter. Champagne of the year and Sparkling wine of the Year.
4 16.05.2019 26.04.2019 29.04.2019 Thema: Viini magazine 30 years! Celebrate with good food and wine! The Rosé Wine of the Year.
5 13.06.2019 24.05.2019 28.05.2019 Thema: Barbeque! Summer feelings with barbeque food, wine, beer and cider. Bag-in-boxes of the Year.
6 29.08.2019 09.08.2019 13.08.2019 Thema: Summer is still here – let’s enjoy it with good food and wine. Crayfish party. Harvest in Bordeaux.
7 19.09.2019 30.08.2018 03.09.2019 Thema: Spanish wine and food. Meat. Coffee. Game.
8 17.10.2019 27.09.2019 01.10.2019 Thema: Street food. Travelling. Wine and Food 2019 event.
9 14.11.2019 25.10.2019 29.10.2019 Thema: Best food and wine for Christmas. Viini Wine Awards. White and red wine of the Year.
10 22.12.2019 22.11.2019 26.11.2019 Thema: Champagne and sparkling wines. Best beers for the Christmas. Cheese. Chocolate.

Advertisement rates

2/1

Position: Not specified

Size including margin: 460 x 300 mm

4-colour price 9750 €

2/1

Position: First spread

Size including margin: 460 x 300 mm

4-colour price 10400 €

1/1

Position: Not specified

Size including margin: 230 x 300 mm

4-colour price 5700 €

1/1

Position: 2. Cover

Size including margin: 230 x 300 mm

4-colour price 6700 €

1/1

Position: 3. Cover

Size including margin: 230 x 300 mm

4-colour price 6100 €

1/1

Position: Back cover

Size including margin: 230 x 300 mm

4-colour price 7900 €

1/2

Position: Not specified

Size including margin: 109,5 x 300 mm

4-colour price 3900 €

1/2

Position: Not specified

Size including margin: 230 x 150 mm

4-colour price 3900 €

1/3

Position: Not specified

Size including margin: 75 x 300 mm

4-colour price 3200 €

1/3

Position: Not specified

Size including margin: 230 x 100 mm

4-colour price 3200 €

1/4

Position: Not specified

Size including margin: 109,5 x 150 mm

4-colour price 2100 €

Info about inserts

Technical data

Size mm 230 x 300 mm
Printing area mm 230 x 300 mm
Bleed mm 3 mm
Number of colums 4
Printing process Offset
Binding Adhesive binding

Printing house

Printer Printall AS , Tallinna

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data ads.aikakausmedia.fi

Readers: 77 000 / NRS a2017/s2018 Download magazine graphs (PDF)

Reader profile All 12+ % Viini
Readers %
Viini
Amount of readers
SexWomen514333 110
Men495743 890
Age12-17 y71770
18-24 y943 080
25-34 y14107 700
35-44 y141410 780
45-64 y304232 340
65+ y262821 560
ProfessionTop Management3118 470
white-collar worker, higher-level132015 400
White-collar worker141410 780
Worker1264 620
Farmer100
Other entrepreneur41511 550
Pensioner302519 250
Student, pupil1343 080
Homewife, home dad000
Unemployed421 540
EducationElementary school71770
Secondary school412317 710
High school996 930
University386550 050
Native languageFinnish959573 150
Swedish553 850
Decision-maker in grocery purchasesThe respondent404534 650
The respondent and the rest of the family444736 190
An other person in the family1675 390
Size of the household1 pers252720 790
2 pers374030 800
3 pers151511 550
4 pers141511 550
5+ pers921 540
Household income (gross)Below 35 000 € /y261310 010
35 001 - 75 000 € /y413728 490
75 001 - 100 000 € /y112116 170
Over 100 000 € /y62620 020
Type of MunicipalityGreater Helsinki194333 110
Turku or Tampere864 620
Oulu421 540
70 000 - 150 000 inhabitants town131310 010
Urban municipality272519 250
Conurbation1664 620
Countryside1464 620
HousingApartment313829 260
Row house or semi-detached house172116 170
Detached house454030 800
Farm51770
Something else100
Can not answer100
Ownership of housingOwner-occupied residence758363 910
Rented residence201310 010
Right of residence apartment232 310
Something else100
Can not answer100
Number of cars in householdOne car454736 190
Two cars322922 330
Three or more cars1096 930
No car131410 780
Can not answer100
Car was bought new or usedNew284433 880
Used645139 270
Can not answer100
Actively used bonus cardK-Plussa768363 910
S-etukortti798263 140
PINS675 390
Stockmann133123 870
None of these943 080
Can not answer21770
Pets in householdCat171310 010
Dog261914 630
Some other pet621 540
No pets607053 900
Paying for print and digital newspaper or magazine subscription
Print newspaper subscription: only print newspaper is included in the subscriptionI pay myself283224 640
Someone else in household pays182620 020
Someone else pays (friend, employer etc.)343 080
I don't have paid subscription at the moment514232 340
Can not answer200
Digital newspaper subscription: only digital newspaper is included in the subscriptionI pay myself71612 320
Someone else in household pays61813 860
Someone else pays (friend, employer etc.)332 310
I don't have paid subscription at the moment816348 510
Can not answer31770
Multisubscription: A print newspaper and its digital contentI pay myself162519 250
Someone else in household pays91612 320
Someone else pays (friend, employer etc.)232 310
I don't have paid subscription at the moment705945 430
Can not answer31770
Print magazine subscription: only print magazine is included in the subscriptionI pay myself375743 890
Someone else in household pays182418 480
Someone else pays (friend, employer etc.)464 620
I don't have paid subscription at the moment422317 710
Can not answer200
Digital magazine subscription: only digital magazine is included in the subscriptionI pay myself253 850
Someone else in household pays221 540
Someone else pays (friend, employer etc.)11770
I don't have paid subscription at the moment909170 070
Can not answer41770
Print and digital magazine subscription: both print and digital magazine are included in the subscriptionI pay myself102216 940
Someone else in household pays364 620
Someone else pays (friend, employer etc.)121 540
I don't have paid subscription at the moment827154 670
Can not answer421 540

Viini magazine's reader profile / Source NRS a2017/s2018

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.