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Viini

Wine Magazine rates number one in Finland among wine lovers' magazines. In thirty years the pioneer in wine publications has grown to be the leading multimedia house focusing on wine, food and good living. Being a top quality lifestyle publication, Wine Magazine has a readership comprising both male and female epicures. Our readers are affluent, curious and open-minded people who know how to enjoy the pleasures of life. In addition to the traditional printed wine magazine, the website viinilehti.fi is constantly on the lookout for interesting phenomena among wine, food and travel. This website provides Wine Magazine's ratingsof all the novelty wines in the local monopoly Alko. Moreover, the food recommendations matching all the best wines can be easily found at this site. The newsletter "wine tip of the week" is the number one forum for all wine lovers and gourmands. Wine tip has more than 100 000 subscribers and the newsletter's clickthrough rates undeniably prove the readers' enthusiasm for wine and food.

Magazine's website: https://viinilehti.fi/ Follow us :

Advertisement sales

Advertisement sales Viinilehti Oy
Phone 09 6860 410
Fax 09 693 154
Contact person Esko Rantala
046 600 0443
esko.rantala@viinilehti.fi

Contact info

Publisher Viinilehti Oy
Visiting address Melkonkatu 24
00210 Helsinki
Phone 09 6860 410

Circulation or copies

Copies 25000
Issues per year 9

Readership

Readership 64 000
Total reach 72 000
How many times read 2,2
Minutes of reading 48 min
Page contacts 83 000 Contacts
Sources KMT 2018

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 14.02.2019 25.01.2019 29.01.2019 Thema: Organic wine, food, beer and cider. The best travel tips. Organic Wine of the Year.
2 14.03.2019 22.02.2019 26.02.2019 Thema: Lovely Italy – wine and food. Travelling in France. Coffee. Cheese.
3 11.04.2019 22.03.2019 26.03.2019 Thema: Spring is here! Easter. Champagne of the year and Sparkling wine of the Year.
4 16.05.2019 26.04.2019 29.04.2019 Thema: Viini magazine 30 years! Celebrate with good food and wine! The Rosé Wine of the Year.
5 13.06.2019 24.05.2019 28.05.2019 Thema: Barbeque! Summer feelings with barbeque food, wine, beer and cider. Bag-in-boxes of the Year.
6 29.08.2019 09.08.2019 13.08.2019 Thema: Summer is still here – let’s enjoy it with good food and wine. Crayfish party. Harvest in Bordeaux.
7 19.09.2019 30.08.2018 03.09.2019 Thema: Spanish wine and food. Meat. Coffee. Game.
8 17.10.2019 27.09.2019 01.10.2019 Thema: Street food. Travelling. Wine and Food 2019 event.
9 14.11.2019 25.10.2019 29.10.2019 Thema: Best food and wine for Christmas. Viini Wine Awards. White and red wine of the Year.
10 22.12.2019 22.11.2019 26.11.2019 Thema: Champagne and sparkling wines. Best beers for the Christmas. Cheese. Chocolate.

Advertisement rates

2/1

Position: Not specified

Size including margin: 460 x 300 mm

4-colour price 9750 €

2/1

Position: First spread

Size including margin: 460 x 300 mm

4-colour price 10400 €

1/1

Position: Not specified

Size including margin: 230 x 300 mm

4-colour price 5700 €

1/1

Position: 2. Cover

Size including margin: 230 x 300 mm

4-colour price 6700 €

1/1

Position: 3. Cover

Size including margin: 230 x 300 mm

4-colour price 6100 €

1/1

Position: Back cover

Size including margin: 230 x 300 mm

4-colour price 7900 €

1/2

Position: Not specified

Size including margin: 109,5 x 300 mm

4-colour price 3900 €

1/2

Position: Not specified

Size including margin: 230 x 150 mm

4-colour price 3900 €

1/3

Position: Not specified

Size including margin: 75 x 300 mm

4-colour price 3200 €

1/3

Position: Not specified

Size including margin: 230 x 100 mm

4-colour price 3200 €

1/4

Position: Not specified

Size including margin: 109,5 x 150 mm

4-colour price 2100 €

Info about inserts

Technical data

Size mm 230 x 300 mm
Printing area mm 230 x 300 mm
Bleed mm 3 mm
Number of colums 4
Printing process Offset
Binding Adhesive binding

Printing house

Printer Printall AS , Tallinna

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data ads.aikakausmedia.fi

Readers: 64 000 / NRS 2018 Download magazine graphs (PDF)

Reader profile All 12+ % Viini
Readers %
Viini
Amount of readers
SexWomen514428 160
Men495635 840
Age12-17 y721 280
18-24 y942 560
25-34 y14117 040
35-44 y14148 960
45-64 y304428 160
65+ y262415 360
ProfessionTop Management495 760
white-collar worker, higher-level132415 360
White-collar worker14138 320
Worker1274 480
Farmer100
Other entrepreneur485 120
Pensioner302516 000
Student, pupil1442 560
Homewife, home dad000
Unemployed431 920
EducationElementary school821 280
Secondary school402214 080
High school985 120
University396642 240
Native languageFinnish959661 440
Swedish542 560
Decision-maker in grocery purchasesThe respondent393019 200
The respondent and the rest of the family456139 040
An other person in the family1595 760
Size of the household1 pers251610 240
2 pers375032 000
3 pers151912 160
4 pers14138 320
5+ pers931 920
Household income (gross)Below 35 000 € /y2695 760
35 001 - 75 000 € /y414126 240
75 001 - 100 000 € /y112314 720
Over 100 000 € /y61912 160
Type of MunicipalityGreater Helsinki194126 240
Turku or Tampere8127 680
Oulu421 280
70 000 - 150 000 inhabitants town13159 600
Urban municipality272012 800
Conurbation1695 760
Countryside1421 280
HousingApartment323924 960
Row house or semi-detached house162415 360
Detached house453522 400
Farm51640
Something else100
Can not answer121 280
Ownership of housingOwner-occupied residence747849 920
Rented residence201710 880
Right of residence apartment231 920
Something else100
Can not answer221 280
Number of cars in householdOne car434126 240
Two cars333723 680
Three or more cars1074 480
No car13148 960
Can not answer121 280
Car was bought new or usedNew284931 360
Used635032 000
Can not answer100
Actively used bonus cardK-Plussa748453 760
S-etukortti798655 040
PINS431 920
Stockmann113522 400
None of these942 560
Can not answer221 280
Pets in householdCat000
Dog000
Some other pet000
No pets000
Paying for print and digital newspaper or magazine subscription
Print newspaper subscription: only print newspaper is included in the subscriptionI pay myself212616 640
Someone else in household pays15138 320
Someone else pays (friend, employer etc.)342 560
I don't have paid subscription at the moment605837 120
Can not answer200
Digital newspaper subscription: only digital newspaper is included in the subscriptionI pay myself71912 160
Someone else in household pays5127 680
Someone else pays (friend, employer etc.)285 120
I don't have paid subscription at the moment826038 400
Can not answer41640
Multisubscription: A print newspaper and its digital contentI pay myself213623 040
Someone else in household pays111811 520
Someone else pays (friend, employer etc.)363 840
I don't have paid subscription at the moment634025 600
Can not answer31640
Print magazine subscription: only print magazine is included in the subscriptionI pay myself336139 040
Someone else in household pays182314 720
Someone else pays (friend, employer etc.)453 200
I don't have paid subscription at the moment462314 720
Can not answer31640
Digital magazine subscription: only digital magazine is included in the subscriptionI pay myself274 480
Someone else in household pays242 560
Someone else pays (friend, employer etc.)131 920
I don't have paid subscription at the moment908453 760
Can not answer531 920
Print and digital magazine subscription: both print and digital magazine are included in the subscriptionI pay myself122717 280
Someone else in household pays4106 400
Someone else pays (friend, employer etc.)131 920
I don't have paid subscription at the moment796038 400
Can not answer531 920

Viini magazine's reader profile / Source NRS 2018

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.