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VIVA

AT LAST THERE IS TIME Viva was created for active adults whose biggest enjoyments in life include reading. The magazine finds its stories from real life with all its joys and woes. We offer a sturdy information package with informational articles about finance skills, health and well-being of a senior citizen. A Viva reader is a member of the happy bunch of the older generation, which is continuously growing, and have a lot of free time to enjoy things. We live through the wonderful freedom of perpetual holiday, we dare to spend and invest in ourselves. We offer ideas for travelling, gardening, dining, dressing, living, new home technology and hobbies, without forgetting all the wonderfully unnecessary items.

Magazine's website: http://vivalehti.fi/ Follow us :

Advertisement sales

Advertisement sales Otavamedia Oy
Phone 09 15 661
Fax 09 156 6212
Contact person Krista Pohjoisaho
050 3461574
krista.pohjoisaho@otava.fi
Www https://yrityksille.otavamedia.fi/

Contact info

Publisher Otavamedia Oy
Visiting address Maistraatinportti 1
00240 Helsinki
Phone 09 15 661
Magazine's email viva@otavamedia.fi

Circulation or copies

Issues per year 12

Readership

Readership 73 000
Total reach 76 000
How many times read 2,9
Minutes of reading 100 min
Page contacts 119 000 Contacts
Sources KMT s2017/k2018

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 03.01.2019 13.12.2018 18.12.2018 Thema: Saatko tarpeeksi proteiinia? Lisälämmittimet kotiin.
2 31.01.2019 10.01.2019 15.01.2019 Thema: Hampaat kuntoon uusin konstein. Ota avuksi puhetta ymmärtävät laitteet. Matkamessujen helmet.
3 28.02.2019 07.02.2019 12.02.2019 Thema: Miten seniori voi hankkia lisätuloja? Viisikymppisen uraloikka. Parhaat sähkömopot ja sähköpyörätuolit.
4 04.04.2019 14.03.2019 19.03.2019 Thema: Näin valmistaudut leikkaukseen. Vinkit sähköpyörän valintaan. Varaslähtö kesään Kreikasta.
5 02.05.2019 11.04.2019 16.04.2019 Thema: Valjasta sydämesi syke kunnon kohennukseen. Vinkit kotitalousvähennyksen tekoon. Hyvä vetokärry seniorille.
6 06.06.2019 16.05.2019 21.05.2019 Thema: Näin toivut sydänsurusta. Millainen ilmalämpöpumppu sopisi minulle? Kolin parhaat palat.
7 04.07.2019 13.06.2019 18.06.2019 Thema: Niksejä helteestä selviämiseen. Vinkit ulkomaille muuttavalle. Matkavinkit Asuntomessujen naapuriin Kymenlaaksoon.
8 01.08.2019 11.07.2019 16.07.2019 Thema: Kivun hoito lääkkeillä ja ilman. Mitä tehdä maksuhäiriön kohdatessa? Lomalle Albaniaan.
9 05.09.2019 15.08.2019 20.08.2019 Thema: Täsmäaseet lirahteluun. Varhennetun eläkkeen plussat ja miinukset. Viikonloppuloma Tallinnassa.
10 03.10.2019 12.09.2019 17.09.2019 Thema: Helpotusta vaihdevuosiin. Näin siirrät omaisuutta vähin veroin.
11 31.10.2019 10.10.2019 15.10.2019 Thema: Mitä miehen terveydentilasta kannattaa mittauttaa?  Täsmäaseet lumisotaan.
12 05.12.2019 14.11.2019 19.11.2019 Thema: Milloin unettomuus on vaaraksi? Robotti-imurit ja muut siivouksen apuvälineet.

Advertisement rates

2/1

Position: Not specified

Size including margin: 460 x 280 mm

4-colour price 8030 €

2/1

Position: 1. Spread

Size including margin: 460 x 280 mm

4-colour price 8840 €

2/1

Position: 2. Spread

Size including margin: 460 x 280 mm

4-colour price 8840 €

1/1

Position: Not specified

Size including margin: 230 x 280 mm

4-colour price 4460 €

1/1

Position: 2. Cover

Size including margin: 230 x 280 mm

4-colour price 4910 €

1/1

Position: 3. Cover

Size including margin: 230 x 280 mm

4-colour price 4910 €

1/1

Position: Back cover

Size including margin: 230 x 280 mm

4-colour price 4910 €

1/2

Position: Not specified

Size including margin: 112 x 280 mm

4-colour price 3030 €

1/2

Position: Not specified

Size including margin: 230 x 138 mm

4-colour price 3030 €

1/4

Position: Not specified

Size including margin: 61 x 280 mm

4-colour price 2230 €

1/4

Position: Not specified

Size including margin: 230 x 68 mm

4-colour price 2230 €

1/4

Position: Not specified

Size including margin: 113 x 138 mm

4-colour price 2230 €

Info about inserts

Technical data

Size mm 230 x 280 mm
Printing area mm 230 x 280 mm
Bleed mm 5 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer Forssa Print , Forssa - Tuotanto

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data ads.aikakausmedia.fi -> ADS Tekniset tiedot, puh.040-574 7795

Readers: 73 000 / NRS a2017/s2018 Download magazine graphs (PDF)

Reader profile All 12+ % VIVA
Readers %
VIVA
Amount of readers
SexWomen518461 320
Men491611 680
Age12-17 y71730
18-24 y900
25-34 y141730
35-44 y141730
45-64 y302518 250
65+ y267252 560
ProfessionTop Management31730
white-collar worker, higher-level1332 190
White-collar worker1496 570
Worker1253 650
Farmer11730
Other entrepreneur41730
Pensioner307554 750
Student, pupil1321 460
Homewife, home dad000
Unemployed421 460
EducationElementary school7107 300
Secondary school415741 610
High school932 190
University382820 440
Native languageFinnish9510073 000
Swedish500
Decision-maker in grocery purchasesThe respondent407252 560
The respondent and the rest of the family442417 520
An other person in the family1642 920
Size of the household1 pers253827 740
2 pers375338 690
3 pers1553 650
4 pers1432 190
5+ pers91730
Household income (gross)Below 35 000 € /y263525 550
35 001 - 75 000 € /y413525 550
75 001 - 100 000 € /y11139 490
Over 100 000 € /y632 190
Type of MunicipalityGreater Helsinki191410 220
Turku or Tampere832 190
Oulu442 920
70 000 - 150 000 inhabitants town13107 300
Urban municipality273324 090
Conurbation162115 330
Countryside141510 950
HousingApartment313122 630
Row house or semi-detached house172014 600
Detached house454432 120
Farm542 920
Something else100
Can not answer100
Ownership of housingOwner-occupied residence758763 510
Rented residence2096 570
Right of residence apartment242 920
Something else100
Can not answer100
Number of cars in householdOne car456648 180
Two cars322014 600
Three or more cars1032 190
No car13107 300
Can not answer11730
Car was bought new or usedNew283626 280
Used646043 800
Can not answer100
Actively used bonus cardK-Plussa769267 160
S-etukortti798964 970
PINS6139 490
Stockmann131913 870
None of these91730
Can not answer200
Pets in householdCat17107 300
Dog26128 760
Some other pet632 190
No pets607655 480
Paying for print and digital newspaper or magazine subscription
Print newspaper subscription: only print newspaper is included in the subscriptionI pay myself284331 390
Someone else in household pays181712 410
Someone else pays (friend, employer etc.)332 190
I don't have paid subscription at the moment513021 900
Can not answer275 110
Digital newspaper subscription: only digital newspaper is included in the subscriptionI pay myself764 380
Someone else in household pays632 190
Someone else pays (friend, employer etc.)31730
I don't have paid subscription at the moment818964 970
Can not answer31730
Multisubscription: A print newspaper and its digital contentI pay myself162115 330
Someone else in household pays975 110
Someone else pays (friend, employer etc.)21730
I don't have paid subscription at the moment707151 830
Can not answer31730
Print magazine subscription: only print magazine is included in the subscriptionI pay myself376950 370
Someone else in household pays18139 490
Someone else pays (friend, employer etc.)485 840
I don't have paid subscription at the moment421712 410
Can not answer264 380
Digital magazine subscription: only digital magazine is included in the subscriptionI pay myself232 190
Someone else in household pays21730
Someone else pays (friend, employer etc.)11730
I don't have paid subscription at the moment908964 970
Can not answer475 110
Print and digital magazine subscription: both print and digital magazine are included in the subscriptionI pay myself10118 030
Someone else in household pays321 460
Someone else pays (friend, employer etc.)11730
I don't have paid subscription at the moment828662 780
Can not answer41730

VIVA magazine's reader profile / Source NRS a2017/s2018

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.