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VIVA

AT LAST THERE IS TIME Viva was created for active adults whose biggest enjoyments in life include reading. The magazine finds its stories from real life with all its joys and woes. We offer a sturdy information package with informational articles about finance skills, health and well-being of a senior citizen. A Viva reader is a member of the happy bunch of the older generation, which is continuously growing, and have a lot of free time to enjoy things. We live through the wonderful freedom of perpetual holiday, we dare to spend and invest in ourselves. We offer ideas for travelling, gardening, dining, dressing, living, new home technology and hobbies, without forgetting all the wonderfully unnecessary items.

Magazine's website: http://vivalehti.fi/ Follow us :

Advertisement sales

Advertisement sales Otavamedia Oy
Phone 09 15 661
Fax 09 156 6212
Contact person Krista Pohjoisaho
050 3461574
krista.pohjoisaho@otava.fi
Www https://yrityksille.otavamedia.fi/

Contact info

Publisher Otavamedia Oy
Visiting address Maistraatinportti 1
00240 Helsinki
Phone 09 15 661
Magazine's email viva@otavamedia.fi

Circulation or copies

Issues per year 12

Readership

Readership 82 000
Total reach 84 000
How many times read 2,9
Minutes of reading 115 min
Page contacts 163 000 Contacts
Sources KMT 2018

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 03.01.2019 13.12.2018 18.12.2018 Thema: Saatko tarpeeksi proteiinia? Lisälämmittimet kotiin.
2 31.01.2019 10.01.2019 15.01.2019 Thema: Hampaat kuntoon uusin konstein. Ota avuksi puhetta ymmärtävät laitteet. Matkamessujen helmet.
3 28.02.2019 07.02.2019 12.02.2019 Thema: Miten seniori voi hankkia lisätuloja? Viisikymppisen uraloikka. Parhaat sähkömopot ja sähköpyörätuolit.
4 04.04.2019 14.03.2019 19.03.2019 Thema: Näin valmistaudut leikkaukseen. Vinkit sähköpyörän valintaan. Varaslähtö kesään Kreikasta.
5 02.05.2019 11.04.2019 16.04.2019 Thema: Valjasta sydämesi syke kunnon kohennukseen. Vinkit kotitalousvähennyksen tekoon. Hyvä vetokärry seniorille.
6 06.06.2019 16.05.2019 21.05.2019 Thema: Näin toivut sydänsurusta. Kolin parhaat palat.
7 04.07.2019 13.06.2019 18.06.2019 Thema: Niksejä helteestä selviämiseen. Näin estät kodin elektroniikan ukkosvauriot. Vinkit ulkomaille muuttavalle. Matkavinkit Liettuasta.
8 01.08.2019 11.07.2019 16.07.2019 Thema: Kivun hoito lääkkeillä ja ilman. Mitä tehdä maksuhäiriön kohdatessa? Lomalle Albaniaan.
9 05.09.2019 15.08.2019 20.08.2019 Thema: Täsmäaseet lirahteluun. Varhennetun eläkkeen plussat ja miinukset. Viikonloppuloma Tallinnassa. Näin huolehdit tietoturvastasi kotona ja reissussa.
10 03.10.2019 12.09.2019 17.09.2019 Thema: Helpotusta vaihdevuosiin. Näin siirrät omaisuutta vähin veroin.
11 31.10.2019 10.10.2019 15.10.2019 Thema: Mitä miehen terveydentilasta kannattaa mittauttaa?  Täsmäaseet lumisotaan.
12 05.12.2019 14.11.2019 19.11.2019 Thema: Milloin unettomuus on vaaraksi? Siivouksen apuvälineet.

Advertisement rates

2/1

Position: Not specified

Size including margin: 460 x 297 mm

4-colour price 8030 €

2/1

Position: 1. Spread

Size including margin: 460 x 297 mm

4-colour price 8840 €

2/1

Position: 2. Spread

Size including margin: 460 x 297 mm

4-colour price 8840 €

1/1

Position: Not specified

Size including margin: 230 x 297 mm

4-colour price 4460 €

1/1

Position: 2. Cover

Size including margin: 230 x 297 mm

4-colour price 4910 €

1/1

Position: 3. Cover

Size including margin: 230 x 297 mm

4-colour price 4910 €

1/1

Position: Back cover

Size including margin: 230 x 297 mm

4-colour price 4910 €

1/2 Pysty

Position: Not specified

Size including margin: 111 x 297 mm

4-colour price 3030 €

1/2 vaaka

Position: Not specified

Size including margin: 230 x 146 mm

4-colour price 3030 €

1/4 Pysty

Position: Not specified

Size including margin: 61 x 297 mm

4-colour price 2230 €

1/4 vaaka

Position: Not specified

Size including margin: 230 x 70 mm

4-colour price 2230 €

1/4 neliö

Position: Not specified

Size including margin: 111 x 146 mm

4-colour price 2230 €

Info about inserts

Technical data

Size mm 230 x 297 mm
Printing area mm 230 x 297 mm
Bleed mm 5 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer Forssa Print , Forssa - Tuotanto

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data ads.aikakausmedia.fi -> ADS Tekniset tiedot, puh.040-574 7795

Readers: 82 000 / NRS 2018 Download magazine graphs (PDF)

Reader profile All 12+ % VIVA
Readers %
VIVA
Amount of readers
SexWomen518872 160
Men49129 840
Age12-17 y721 640
18-24 y900
25-34 y141820
35-44 y1421 640
45-64 y302218 040
65+ y267359 860
ProfessionTop Management41820
white-collar worker, higher-level1332 460
White-collar worker1475 740
Worker1254 100
Farmer11820
Other entrepreneur41820
Pensioner307763 140
Student, pupil1432 460
Homewife, home dad000
Unemployed421 640
EducationElementary school897 380
Secondary school405847 560
High school932 460
University392923 780
Native languageFinnish9510082 000
Swedish500
Decision-maker in grocery purchasesThe respondent396553 300
The respondent and the rest of the family453024 600
An other person in the family1554 100
Size of the household1 pers253931 980
2 pers374536 900
3 pers15129 840
4 pers1432 460
5+ pers91820
Household income (gross)Below 35 000 € /y264032 800
35 001 - 75 000 € /y414335 260
75 001 - 100 000 € /y1132 460
Over 100 000 € /y61820
Type of MunicipalityGreater Helsinki1964 920
Turku or Tampere832 460
Oulu443 280
70 000 - 150 000 inhabitants town131512 300
Urban municipality273226 240
Conurbation162722 140
Countryside14129 840
HousingApartment323024 600
Row house or semi-detached house161613 120
Detached house454234 440
Farm5129 840
Something else100
Can not answer100
Ownership of housingOwner-occupied residence748670 520
Rented residence2075 740
Right of residence apartment264 920
Something else100
Can not answer200
Number of cars in householdOne car436855 760
Two cars331814 760
Three or more cars1043 280
No car13108 200
Can not answer100
Car was bought new or usedNew283024 600
Used636553 300
Can not answer100
Actively used bonus cardK-Plussa749275 440
S-etukortti798468 880
PINS4108 200
Stockmann11108 200
None of these91820
Can not answer200
Pets in householdCat000
Dog000
Some other pet000
No pets000
Paying for print and digital newspaper or magazine subscription
Print newspaper subscription: only print newspaper is included in the subscriptionI pay myself213931 980
Someone else in household pays15129 840
Someone else pays (friend, employer etc.)321 640
I don't have paid subscription at the moment603931 980
Can not answer275 740
Digital newspaper subscription: only digital newspaper is included in the subscriptionI pay myself775 740
Someone else in household pays521 640
Someone else pays (friend, employer etc.)21820
I don't have paid subscription at the moment828972 980
Can not answer41820
Multisubscription: A print newspaper and its digital contentI pay myself213427 880
Someone else in household pays1175 740
Someone else pays (friend, employer etc.)321 640
I don't have paid subscription at the moment635746 740
Can not answer321 640
Print magazine subscription: only print magazine is included in the subscriptionI pay myself336553 300
Someone else in household pays1897 380
Someone else pays (friend, employer etc.)421 640
I don't have paid subscription at the moment462318 860
Can not answer364 920
Digital magazine subscription: only digital magazine is included in the subscriptionI pay myself221 640
Someone else in household pays21820
Someone else pays (friend, employer etc.)100
I don't have paid subscription at the moment908972 980
Can not answer586 560
Print and digital magazine subscription: both print and digital magazine are included in the subscriptionI pay myself122218 040
Someone else in household pays421 640
Someone else pays (friend, employer etc.)100
I don't have paid subscription at the moment797359 860
Can not answer521 640

VIVA magazine's reader profile / Source NRS 2018

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.