Yhteishyvä
Yhteishyvä is read by the members of the cooperative societies that make up the S-Group. The magazine is part of retail media.
Readers find information on benefits for co-op members, information to support their purchase decisions and hints and ideas for a good life. The magazine also features interesting articles on various subjects, entertainment and inspiration.
Yhteishyvä has national coverage, and the products and services presented on its pages should be available at S-Group outlets or at the outlets of the group's partner enterprises all over the country.
Magazine's website: https://www.yhteishyva.fi/ Follow us :
Advertisement sales
Advertisement sales | Suomen Osuuskauppojen Keskuskunta SOK |
---|---|
Phone | 010 768 011 |
Contact person |
Aleksi Rautakorpi aleksi.rautakorpi@sok.fi |
Www | https://smartmarketing.fi/ |
Contact info
Publisher | Suomen Osuuskauppojen Keskuskunta SOK |
---|---|
Visiting address |
Fleminginkatu 34 00510 Helsinki |
Postal address |
PL 1 00088 S-RYHMÄ |
Phone | 010 768 011 |
Circulation or copies
Circulation | 837922 / LT2023 |
---|---|
Copies | 650000 |
Issues per year | 4 |
Readership
Readership | 2 103 000 |
---|---|
Total reach | 2 190 000 |
How many times read | 1.6 |
Minutes of reading | 38 min |
Sources | KMT 2023 |
Online audience
Magazine's website | http://www.yhteishyva.fi |
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Average weekly reach Source: FIAM
Average weekly pageviews Source: FIAM
Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.
Timetable
Issue | Publishing date | Reservation | Material | Research number | Additional info |
1 | 10.02.2024 | 02.01.2024 | 16.01.2024 | ||
2 | 10.05.2024 | 28.03.2024 | 11.04.2024 | ||
3 | 10.08.2024 | 05.06.2024 | 19.06.2024 | ||
4 | 10.11.2024 | 02.10.2024 | 16.10.2024 |
Advertisement rates
2/1
Position: Not specified
Size including margin: 420 x 273 mm
4-colour price 25200 €
1/1
Position: Not specified
Size including margin: 210 x 273 mm
4-colour price 14000 €
1/2
Position: Not specified
Size including margin: 100 x 273 mm
4-colour price 8100 €
1/2
Position: Not specified
Size including margin: 210 x 132 mm
4-colour price 8100 €
1/4
Position: Not specified
Size including margin: 55 x 273 mm
4-colour price 5900 €
1/4
Position: Not specified
Size including margin: 210 x 68 mm
4-colour price 5900 €
Prices doesn't include tax.
Technical data
Size mm | 210 x 273 mm |
---|---|
Printing area mm | 210 x 273 mm |
Bleed mm | 3 mm |
Number of colums | 4 |
Column width | 43 mm |
Printing process | Offset |
Binding | Saddle-stitching |
Printing house
Printer | PunaMusta Oy , Helsinki |
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Technical info / material
Ad material delivery | https://ads.aikakausmedia.fi |
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Technical data | ICC-profiili Kannen paperi MWC Gloss, Profiili: PSO Coated V3 Sisus LWC Gloss, Profiili: PSO LWC Improved Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 3-5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit (Crop marks) on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. |
Readers: 2 103 000 / KMT 2023 Download magazine graphs (PDF)
Reader profile | All 15+ % | Yhteishyvä Readers % |
Yhteishyvä Amount of readers |
|
Readership (KMT 2023) | 2 103 000 | |||
Total reach | 2 190 000 | |||
Sex | Women | 51 | 63 | 1 324 890 |
Men | 49 | 37 | 778 110 | |
Native language | Finnish | 95 | 97 | 2 039 910 |
Swedish | 5 | 3 | 63 090 | |
Age | 15-24 y | 13 | 4 | 84 120 |
25-34 y | 14 | 10 | 210 300 | |
35-44 y | 14 | 14 | 294 420 | |
45-54 y | 14 | 16 | 336 480 | |
55-64 y | 16 | 19 | 399 570 | |
65+ y | 29 | 37 | 778 110 | |
Gender + age | Female 15-29 years | 10 | 6 | 126 180 |
Female 30-49 years | 14 | 18 | 378 540 | |
Female 50+ years | 28 | 39 | 820 170 | |
Male 15-29 years | 10 | 2 | 42 060 | |
Male 30-49 years | 14 | 10 | 210 300 | |
Male 50+ years | 24 | 25 | 525 750 | |
Household position | Lives at home with parents | 7 | 2 | 42 060 |
Lives alone | 28 | 26 | 546 780 | |
Lives with spouse | 37 | 41 | 862 230 | |
Lives with spouse and children | 24 | 26 | 546 780 | |
Single parent | 2 | 3 | 63 090 | |
Other | 3 | 3 | 63 090 | |
Grandchildren under 18 years of age | Yes | 21 | 26 | 546 780 |
No | 38 | 46 | 967 380 | |
No answer (under 45 year olds) | 41 | 28 | 588 840 | |
Profession | Top Management | 4 | 5 | 105 150 |
white-collar worker, higher-level | 16 | 17 | 357 510 | |
White-collar worker | 12 | 13 | 273 390 | |
Worker | 10 | 7 | 147 210 | |
Farmer | 1 | 1 | 21 030 | |
Other entrepreneur | 3 | 3 | 63 090 | |
Pensioner | 31 | 39 | 820 170 | |
Student, pupil | 11 | 4 | 84 120 | |
Homewife, home dad | 0 | 0 | 0 | |
Unemployed | 2 | 2 | 42 060 | |
Other | 6 | 6 | 126 180 | |
No answer | 3 | 2 | 42 060 | |
Education | Elementary school | 5 | 5 | 105 150 |
Secondary school | 7 | 5 | 105 150 | |
Vocational | 28 | 27 | 567 810 | |
High school | 14 | 11 | 231 330 | |
University of Applied Sciences | 19 | 20 | 420 600 | |
University | 27 | 29 | 609 870 | |
Something else | 2 | 2 | 42 060 | |
Size of the household | 1 pers | 28 | 25 | 525 750 |
2 pers | 38 | 44 | 925 320 | |
3 pers | 14 | 13 | 273 390 | |
4 pers | 12 | 11 | 231 330 | |
5+ pers | 7 | 6 | 126 180 | |
Household income (gross) | Below 20 000 € /y | 11 | 9 | 189 270 |
20 000 - 35 000 € /y | 19 | 20 | 420 600 | |
35 001 - 50 000 € /y | 20 | 21 | 441 630 | |
50 001 - 85 000 € /y | 22 | 24 | 504 720 | |
85 001 - 100 000 € /y | 7 | 8 | 168 240 | |
Over 100 000 € /y | 9 | 9 | 189 270 | |
Don't want to tell | 5 | 6 | 126 180 | |
Can't say / No answer | 7 | 3 | 63 090 | |
Decision-maker in grocery purchases | Yes | 93 | 95 | 1 997 850 |
Don't know | 7 | 5 | 105 150 | |
Can not say | 1 | 0 | 0 | |
Housing | Apartment | 32 | 28 | 588 840 |
Row house or semi-detached house | 15 | 16 | 336 480 | |
Detached house | 47 | 51 | 1 072 530 | |
Farm | 4 | 5 | 105 150 | |
Something else | 1 | 0 | 0 | |
Can not say | 0 | 0 | 0 | |
Ownership of housing | Owner-occupied residence | 76 | 82 | 1 724 460 |
Rented residence | 20 | 15 | 315 450 | |
Right of residence apartment | 2 | 2 | 42 060 | |
Something else | 1 | 1 | 21 030 | |
Can not say | 1 | 0 | 0 | |
Cottage or holiday home in regular use | Yes | 40 | 42 | 883 260 |
No | 59 | 57 | 1 198 710 | |
Can not say | 1 | 1 | 21 030 | |
Using AdBlocker or similar application | Yes | 19 | 13 | 273 390 |
No | 76 | 82 | 1 724 460 | |
Can not say | 5 | 5 | 105 150 | |
Number of cars in household | One car | 45 | 47 | 988 410 |
Two cars | 32 | 33 | 693 990 | |
Three or more cars | 10 | 9 | 189 270 | |
No car | 14 | 11 | 231 330 | |
PUUTTUU | PUUTTUU | 22 | 24 | 504 720 |
PUUTTUU | 67 | 66 | 1 387 980 | |
PUUTTUU | 4 | 3 | 63 090 | |
PUUTTUU | 8 | 9 | 189 270 | |
PUUTTUU | 2 | 2 | 42 060 | |
PUUTTUU | 8 | 7 | 147 210 | |
PUUTTUU | 5 | 6 | 126 180 | |
Advertising ban at the door / mailbox | Yes | 24 | 20 | 420 600 |
No | 76 | 80 | 1 682 400 | |
Can not say | 1 | 0 | 0 | |
lifecycle | In paid job, entrepreneur, freelancer, farmer | 52 | 52 | 1 093 560 |
Temporarily absent (= time off from work, care or study, maternity leave) | 1 | 1 | 21 030 | |
Retired | 31 | 39 | 820 170 | |
Unemployed / laid off | 2 | 2 | 42 060 | |
Schoolboy or student | 11 | 4 | 84 120 | |
Housewife or father | 0 | 0 | 0 | |
In the military or performing civilian service | 0 | 0 | 0 | |
Other | 1 | 1 | 21 030 | |
Don't want to say | 0 | 0 | 0 | |
Can not say | 0 | 0 | 0 | |
Participation in workplace procurement decisions | Yes | 25 | 25 | 525 750 |
No | 25 | 25 | 525 750 | |
Can't say / No answer | 50 | 50 | 1 051 500 | |
Health services used in the household | Public health services | 85 | 87 | 1 829 610 |
Employer - funded health care services | 49 | 48 | 1 009 440 | |
Private, self-funded healthcare services | 39 | 43 | 904 290 | |
Private health insurance services | 22 | 22 | 462 660 | |
No health care | 1 | 0 | 0 | |
Can not say | 1 | 0 | 0 | |
Type of municipality (7 class) | Greater Helsinki | 19 | 19 | 399 570 |
Turku or Tampere | 8 | 7 | 147 210 | |
Oulu | 4 | 4 | 84 120 | |
70 000 - 150 000 inhabitants town | 13 | 14 | 294 420 | |
Urban municipality | 27 | 27 | 567 810 | |
Conurbation | 16 | 16 | 336 480 | |
Countryside | 13 | 14 | 294 420 | |
Pets in household | Cat | 17 | 17 | 357 510 |
Dog | 26 | 26 | 546 780 | |
Some other pet | 5 | 5 | 105 150 | |
No pets | 59 | 60 | 1 261 800 | |
Family with kids | Yes | 32 | 30 | 630 900 |
No | 68 | 70 | 1 472 100 | |
Use of glasses or contact lenses | Yes | 67 | 76 | 1 598 280 |
No | 33 | 24 | 504 720 | |
How often different content is read | ||||
The frequency of reading: Print magazines | Daily | 15 | 18 | 378 540 |
5-6 days a week | 4 | 5 | 105 150 | |
1-4 days a week | 26 | 32 | 672 960 | |
Monthly | 24 | 25 | 525 750 | |
Rarely | 23 | 17 | 357 510 | |
Never | 7 | 3 | 63 090 | |
Can not say | 1 | 0 | 0 | |
The frequency of reading: Magazine content in digital format | Daily | 21 | 22 | 462 660 |
5-6 days a week | 5 | 5 | 105 150 | |
1-4 days a week | 19 | 19 | 399 570 | |
Monthly | 15 | 15 | 315 450 | |
Rarely | 24 | 24 | 504 720 | |
Never | 14 | 14 | 294 420 | |
Can not say | 1 | 1 | 21 030 | |
The frequency of reading: Print newspapers or afternoon papers | Daily | 30 | 38 | 799 140 |
5-6 days a week | 4 | 5 | 105 150 | |
1-4 days a week | 23 | 25 | 525 750 | |
Monthly | 13 | 12 | 252 360 | |
Rarely | 21 | 16 | 336 480 | |
Never | 7 | 3 | 63 090 | |
Can not say | 1 | 0 | 0 | |
The frequency of reading: Newspaper or afternoon paper content in digital format | Daily | 54 | 57 | 1 198 710 |
5-6 days a week | 9 | 9 | 189 270 | |
1-4 days a week | 16 | 14 | 294 420 | |
Monthly | 6 | 6 | 126 180 | |
Rarely | 9 | 8 | 168 240 | |
Never | 6 | 6 | 126 180 | |
Can not say | 0 | 0 | 0 | |
The frequency of reading: Free and free delivery newspapers | Daily | 5 | 6 | 126 180 |
5-6 days a week | 4 | 4 | 84 120 | |
1-4 days a week | 44 | 50 | 1 051 500 | |
Monthly | 17 | 17 | 357 510 | |
Rarely | 20 | 17 | 357 510 | |
Never | 9 | 5 | 105 150 | |
Can not say | 1 | 0 | 0 | |
The frequency of watching: Free online TV services | Daily | 15 | 16 | 336 480 |
5-6 days a week | 9 | 10 | 210 300 | |
1-4 days a week | 30 | 31 | 651 930 | |
Monthly | 23 | 22 | 462 660 | |
Rarely | 15 | 13 | 273 390 | |
Never | 7 | 7 | 147 210 | |
Can not say | 1 | 1 | 21 030 | |
The frequency of watching: Pay TV and streaming services | Daily | 16 | 14 | 294 420 |
5-6 days a week | 10 | 8 | 168 240 | |
1-4 days a week | 22 | 21 | 441 630 | |
Monthly | 10 | 9 | 189 270 | |
Rarely | 11 | 11 | 231 330 | |
Never | 31 | 37 | 778 110 | |
Can not say | 0 | 0 | 0 | |
The frequency of watching: Programs of YLE (national proadcaster) TV channels | Daily | 45 | 54 | 1 135 620 |
5-6 days a week | 9 | 10 | 210 300 | |
1-4 days a week | 19 | 18 | 378 540 | |
Monthly | 11 | 9 | 189 270 | |
Rarely | 12 | 8 | 168 240 | |
Never | 3 | 2 | 42 060 | |
Can not say | 0 | 0 | 0 | |
The frequency of watching: Programs of commercial TV channels | Daily | 35 | 41 | 862 230 |
5-6 days a week | 12 | 13 | 273 390 | |
1-4 days a week | 22 | 21 | 441 630 | |
Monthly | 11 | 9 | 189 270 | |
Rarely | 12 | 9 | 189 270 | |
Never | 7 | 6 | 126 180 | |
Can not say | 0 | 0 | 0 | |
The frequency of listening: Programs of YLE (national proadcaster) radio-channels | Daily | 22 | 26 | 546 780 |
5-6 days a week | 7 | 7 | 147 210 | |
1-4 days a week | 16 | 16 | 336 480 | |
Monthly | 13 | 12 | 252 360 | |
Rarely | 26 | 24 | 504 720 | |
Never | 16 | 13 | 273 390 | |
Can not say | 1 | 1 | 21 030 | |
The frequency of listening: Programs of commercial radio channels | Daily | 16 | 17 | 357 510 |
5-6 days a week | 10 | 10 | 210 300 | |
1-4 days a week | 21 | 20 | 420 600 | |
Monthly | 14 | 14 | 294 420 | |
Rarely | 21 | 21 | 441 630 | |
Never | 16 | 17 | 357 510 | |
Can not say | 1 | 1 | 21 030 | |
The frequency of listening: Podcasts | Daily | 4 | 3 | 63 090 |
5-6 days a week | 3 | 3 | 63 090 | |
1-4 days a week | 9 | 7 | 147 210 | |
Monthly | 13 | 12 | 252 360 | |
Rarely | 28 | 29 | 609 870 | |
Never | 41 | 44 | 925 320 | |
Can not say | 2 | 3 | 63 090 | |
User frequency and following: Social media | Daily | 57 | 55 | 1 156 650 |
5-6 days a week | 7 | 8 | 168 240 | |
1-4 days a week | 8 | 8 | 168 240 | |
Monthly | 3 | 3 | 63 090 | |
Rarely | 6 | 6 | 126 180 | |
Never | 19 | 21 | 441 630 | |
Can not say | 0 | 0 | 0 | |
User frequency and following: Bloggers, YouTubers, or social media influencers | Daily | 13 | 9 | 189 270 |
5-6 days a week | 5 | 4 | 84 120 | |
1-4 days a week | 11 | 9 | 189 270 | |
Monthly | 8 | 8 | 168 240 | |
Rarely | 22 | 25 | 525 750 | |
Never | 40 | 46 | 967 380 | |
Can not say | 1 | 1 | 21 030 | |
User frequency: Instant messaging | Daily | 68 | 65 | 1 366 950 |
5-6 days a week | 9 | 9 | 189 270 | |
1-4 days a week | 10 | 11 | 231 330 | |
Monthly | 3 | 3 | 63 090 | |
Rarely | 3 | 3 | 63 090 | |
Never | 8 | 9 | 189 270 | |
Can not say | 0 | 0 | 0 | |
A paid Finnish newspaper is subscribed to my household (print or digital) | Yes | 58 | 65 | 1 366 950 |
No | 41 | 35 | 736 050 | |
Can not say | 1 | 0 | 0 | |
I tend to buy tabloids | Yes | 8 | 10 | 210 300 |
No | 90 | 89 | 1 871 670 | |
Can not say | 2 | 2 | 42 060 | |
A paid Finnish magazine is subscribed to my household (print or digital) | Yes | 46 | 52 | 1 093 560 |
No | 52 | 47 | 988 410 | |
Can not say | 2 | 1 | 21 030 | |
I tend to buy single copy magazines | Yes | 17 | 21 | 441 630 |
No | 81 | 77 | 1 619 310 | |
Can not say | 2 | 2 | 42 060 | |
PUUTTUU | PUUTTUU | 13 | 16 | 336 480 |
PUUTTUU | 5 | 5 | 105 150 | |
PUUTTUU | 7 | 7 | 147 210 | |
PUUTTUU | 15 | 14 | 294 420 | |
PUUTTUU | 8 | 8 | 168 240 | |
PUUTTUU | 7 | 5 | 105 150 | |
PUUTTUU | 10 | 9 | 189 270 | |
PUUTTUU | 6 | 7 | 147 210 | |
PUUTTUU | 9 | 8 | 168 240 | |
PUUTTUU | 9 | 9 | 189 270 | |
PUUTTUU | 4 | 5 | 105 150 | |
PUUTTUU | 5 | 5 | 105 150 | |
PUUTTUU | 13 | 14 | 294 420 | |
PUUTTUU | 8 | 9 | 189 270 | |
PUUTTUU | 13 | 12 | 252 360 | |
PUUTTUU | 7 | 8 | 168 240 | |
PUUTTUU | 8 | 7 | 147 210 | |
PUUTTUU | 3 | 3 | 63 090 | |
PUUTTUU | 56 | 55 | 1 156 650 | |
KULUTUSVÄITTÄMÄT | ||||
PUUTTUU | PUUTTUU | 58 | 57 | 1 198 710 |
PUUTTUU | 40 | 42 | 883 260 | |
PUUTTUU | 2 | 2 | 42 060 | |
PUUTTUU | PUUTTUU | 87 | 89 | 1 871 670 |
PUUTTUU | 11 | 10 | 210 300 | |
PUUTTUU | 1 | 1 | 21 030 | |
PUUTTUU | PUUTTUU | 73 | 77 | 1 619 310 |
PUUTTUU | 25 | 22 | 462 660 | |
PUUTTUU | 2 | 2 | 42 060 | |
PUUTTUU | PUUTTUU | 81 | 81 | 1 703 430 |
PUUTTUU | 18 | 17 | 357 510 | |
PUUTTUU | 2 | 1 | 21 030 | |
PUUTTUU | PUUTTUU | 57 | 56 | 1 177 680 |
PUUTTUU | 41 | 42 | 883 260 | |
PUUTTUU | 1 | 1 | 21 030 | |
PUUTTUU | PUUTTUU | 30 | 29 | 609 870 |
PUUTTUU | 63 | 64 | 1 345 920 | |
PUUTTUU | 7 | 7 | 147 210 | |
PUUTTUU | PUUTTUU | 84 | 87 | 1 829 610 |
PUUTTUU | 15 | 12 | 252 360 | |
PUUTTUU | 1 | 1 | 21 030 | |
PUUTTUU | PUUTTUU | 41 | 40 | 841 200 |
PUUTTUU | 57 | 58 | 1 219 740 | |
PUUTTUU | 2 | 2 | 42 060 | |
PUUTTUU | PUUTTUU | 86 | 88 | 1 850 640 |
PUUTTUU | 14 | 12 | 252 360 | |
PUUTTUU | 1 | 1 | 21 030 | |
PUUTTUU | PUUTTUU | 30 | 29 | 609 870 |
PUUTTUU | 65 | 67 | 1 409 010 | |
PUUTTUU | 5 | 4 | 84 120 | |
PUUTTUU | PUUTTUU | 39 | 40 | 841 200 |
PUUTTUU | 60 | 59 | 1 240 770 | |
PUUTTUU | 1 | 1 | 21 030 | |
PUUTTUU | PUUTTUU | 67 | 71 | 1 493 130 |
PUUTTUU | 30 | 26 | 546 780 | |
PUUTTUU | 3 | 3 | 63 090 | |
PUUTTUU | PUUTTUU | 67 | 72 | 1 514 160 |
PUUTTUU | 31 | 27 | 567 810 | |
PUUTTUU | 3 | 2 | 42 060 | |
PUUTTUU | PUUTTUU | 67 | 68 | 1 430 040 |
PUUTTUU | 30 | 30 | 630 900 | |
PUUTTUU | 2 | 2 | 42 060 |
Yhteishyvä magazine's reader profile / Source NRS 2023
Terms of delivery
1. Maksuehdot:
14 pv netto
2. Viivästyskorko:
Myöhästyneestä ilmoitusaineistosta veloitetaan painon laskuttamat lisäkustannukset.
3. Mainostoimistopalkkio:
Auktorisoiduille mainos- ja mediatoimistoille myönnämme 15 % alennuksen.
4. Alennukset:
Määräalennukset
2-5 mainosta = 3 % määräalennus,
6-10 mainosta = 10 % määräalennus,
yli 10 mainosta = 15 % määräalennus
5. Reklamaatiot:
Ilmoitusten painoasua koskevat muistutukset on tehtävä kirjallisesti 14 vuorokauden kuluessa lehden ilmestymispäivästä.
6. Ilmoituksen peruuttaminen:
Peruutus viimeistään viimeisenä varauspäivänä. Määräajan jälkeen tehdyistä peruutuksista SOK Media on oikeutettu perimään normaalin ilmoitushinnan. Myöhästyneestä aineiston aiheuttamasta mahdollisesta virheestä ilmoituksessa vastaa ilmoittaja.
7. Lehden vastuu ilmoituksesta:
Lehden vastuu ilmoituksen julkaisemisessa sattuneesta virheestä rajoittuu enintään ilmoitushintaan. SOK Media pidättää itsellään oikeuden olla julkaisematta ei-toivomiaan ilmoituksia.