This section presents the latest findings from the Finnish National Readership Survey (NRS), including readership figures (AIR), total reach (AIR + digital weekly reach), reader interests and purchasing intentions. You can organize the data in the way you want and export the reports to Excel.

The annual National Readership Survey is managed by MediaAuditFinland Oy, which is a JIC (Joint Industry Committee) company owned by Finnish publishers, advertisers, and agencies. The survey is conducted by Kantar Media Finland Oy. 

The main results from the survey NRS are Average Issue Readership (AIR) and Total Reach (AIR + digital weekly reach), which are the official media currency for magazine media and news media.