Finnish Magazine Rate Cards

Aarre

There are about 500.000 forest owners in Finland and the Aarre-magazine is targeted to them and all forest and nature enthusiastic Finns. There will be varied articles on benefits and recreational aspects of forest such as food, home decoration, building, well-being and managing your own economy. Each number will have the latest news on the forest markets and the latest research information.

You're looking at rate card for the year 2023 The information for 2024 has not been updated yet.

Contact info
Media info
Timetable
Advertisement rates
Technical info
NRS Facts

Advertisement sales

Advertisement sales	Viestimedia Oy
Phone	020 413 2155
Fax	020 413 2233
Email	etunimi.sukunimi@viestimedia.fi
Contact person	Taina Malinen 044 500 5404 taina.malinen@viestimedia.fi
Www	https://viestimedia.fi/mainostajalle/mediatiedot-ja-hinnat/aarre/

Contact info

Publisher	Viestimedia Oy
Visiting address	Simonkatu 6 A 00100 Helsinki
Postal address	PL 440 00101 Helsinki
Phone	020 413 2155
Magazine's email	toimitus@aarrelehti.fi
Päätoimittaja	Mari Ikonen

Circulation or copies

Copies	15000
Issues per year	11

Readership

Readership	128 000
Total reach	149 000
How many times read	2.0
Minutes of reading	52 min
Sources	KMT 2023

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue	Publishing date	Reservation	Material	Research number	Additional info
1	30.01.2023		10.01.2023		Thema: Metsänomistajan vero-opas. Hankintahakkuu. Energiaa metsästä. Pilkkisaalista pöytään.
2	27.02.2023		07.02.2023		Thema: Moottorisaha talvikäyttöön. Talviharvennus. Metsänomistajan autot. Metsäraha.
3	27.03.2023		07.03.2023		Thema: Työkaluja puiden leikkaukseen. Polttopuut. Pihasaunat. Villiä vihreää.
4	24.04.2023		03.04.2023		Thema: Kokeilussa akkuraivaussaha. Metsän uudistaminen. Luontoharrastukset. Tuottoa metsästä.
5	29.05.2023		08.05.2023		Thema: Kesäkauden metsätyöt. Akkuruohonleikkurit. Kesämatkailu. Turvaa vakuutuksista
6	03.07.2023		12.06.2023		Thema: Nahkaturvakengät. Uuden metsänomistajan ABC. Kesäelämää veden äärellä. Grilliherkut
7	28.08.2023		08.08.2023		Thema: Saha teräväksi. Onnistunut puukauppa. Metsästyskauden avaus. Marjaleivonnaiset.
9	23.10.2023		03.10.2023		Thema: Vinkkejä metsätyöhön. Harvennushakkuu. Puurakentaminen. Metsänomistajan pankkiasiat.
10	20.11.2023		30.10.2023		Thema: Mönkijöiden metsäkärryt. Sukupolvenvaihdos. Tulisijat. Riistaruokaa.
11	18.12.2023		27.11.2023		Thema: Asuja talven metsätöihin. Metsävuoden päätös. Kestävät joululahjat. Metsän herkkuja joulupöytään.

Advertisement rates

2/1

Position: Not specified

Size including margin: 460 x 290 mm

4-colour price 5580 €

1/1

Position: Not specified

Size including margin: 230 x 290 mm

4-colour price 3630 €

1/1

Position: 2. Cover

Size including margin: 230 x 290 mm

4-colour price 3990 €

1/1

Position: 3. Cover

Size including margin: 230 x 290 mm

4-colour price 3990 €

1/2

Position: Not specified

Size including margin: 111 x 290 mm

4-colour price 1890 €

1/2

Position: Not specified

Size including margin: 230 x 142 mm

4-colour price 1890 €

1/4

Position: Not specified

Size including margin: 111 x 142 mm

4-colour price 970 €

1/4

Position: Not specified

Size including margin: 60 x 290 mm

4-colour price 970 €

1/4

Position: Not specified

Size including margin: 230 x 74 mm

4-colour price 970 €

1/1

Position: Back cover

Size including margin: 230 x 290 mm

4-colour price 4150 €

3 sivun kansipaketti (1/1 + aukeama)

Position: Muu

Size including margin: 215 x 290 mm

4-colour price 8250 €

Erikoishinnat: 9 050 (painos 30 000)

Info about inserts

Prices doesn't include tax.

Technical data

Size mm	230 x 290 mm
Bleed mm	5 mm
Printing process	Gravure
Binding	Adhesive binding

Printing house

Printer	PunaMusta Oy , Helsinki

Technical info / material

Ad material delivery	aineistot@aarrelehti.fi
Technical data	AINEISTON TOIMITUS: aineistot@aarrelehti.fi (alle 10 Mt:n aineistot). Yli 10 Mt:n aineistot tiedostosiirtona Owncloud-aineistopalveluun. Ilmoitusaineiston siirtoa varten tarvitaan linkki, jonka saat ilmoitusvalmistuksesta: aineistot@aarrelehti.fi tai puh. 020 413 2471 PDF on valmiin aineiston suositeltava tallennusmuoto. Fontit on sisällytettävä PDF-tiedostoon. Lähettäessäsi tiedostoa, nimeä se niin, että siitä käy ilmi ilmoittaja ja julkaisupäivä. Laita viestiin myös lähettäjän yhteystiedot.

Ad material delivery

aineistot@aarrelehti.fi

Technical data

AINEISTON TOIMITUS: aineistot@aarrelehti.fi (alle 10 Mt:n aineistot). Yli 10 Mt:n aineistot tiedostosiirtona Owncloud-aineistopalveluun. Ilmoitusaineiston siirtoa varten tarvitaan linkki, jonka saat ilmoitusvalmistuksesta: aineistot@aarrelehti.fi tai puh. 020 413 2471 PDF on valmiin aineiston suositeltava tallennusmuoto. Fontit on sisällytettävä PDF-tiedostoon. Lähettäessäsi tiedostoa, nimeä se niin, että siitä käy ilmi ilmoittaja ja julkaisupäivä. Laita viestiin myös lähettäjän yhteystiedot.

Readers: 128 000 / KMT 2023 Download magazine graphs (PDF)

Reader profile
Attitude towards advertising
Reading habits and advertising effects
Purchase process
Buyer profile

Reader profile		All 15+ %	Aarre Readers %	Aarre Amount of readers
Readership (KMT 2023)	128 000
Total reach	149 000
Sex	Women	51	38	48 640
Sex	Men	49	62	79 360

Native language	Finnish	95	98	125 440
Native language	Swedish	5	2	2 560

Age	15-24 y	13	2	2 560
	25-34 y	14	7	8 960
	35-44 y	14	8	10 240
	45-54 y	14	14	17 920
	55-64 y	16	21	26 880
	65+ y	29	49	62 720

Gender + age	Female 15-29 years	10	1	1 280
	Female 30-49 years	14	6	7 680
	Female 50+ years	28	30	38 400
	Male 15-29 years	10	4	5 120
	Male 30-49 years	14	13	16 640
	Male 50+ years	24	46	58 880

Household position	Lives at home with parents	7	2	2 560
	Lives alone	28	20	25 600
	Lives with spouse	37	53	67 840
	Lives with spouse and children	24	19	24 320
	Single parent	2	2	2 560
	Other	3	4	5 120

Grandchildren under 18 years of age	Yes	21	34	43 520
	No	38	49	62 720
	No answer (under 45 year olds)	41	17	21 760

Profession	Top Management	4	2	2 560
	white-collar worker, higher-level	16	10	12 800
	White-collar worker	12	8	10 240
	Worker	10	12	15 360
	Farmer	1	6	7 680
	Other entrepreneur	3	5	6 400
	Pensioner	31	47	60 160
	Student, pupil	11	2	2 560
	Homewife, home dad	0	0	0
	Unemployed	2	1	1 280
	Other	6	5	6 400
	No answer	3	2	2 560

Education	Elementary school	5	9	11 520
	Secondary school	7	6	7 680
	Vocational	28	37	47 360
	High school	14	11	14 080
	University of Applied Sciences	19	17	21 760
	University	27	18	23 040
	Something else	2	2	2 560

Size of the household	1 pers	28	18	23 040
	2 pers	38	56	71 680
	3 pers	14	12	15 360
	4 pers	12	9	11 520
	5+ pers	7	5	6 400

Household income (gross)	Below 20 000 € /y	11	7	8 960
	20 000 - 35 000 € /y	19	22	28 160
	35 001 - 50 000 € /y	20	29	37 120
	50 001 - 85 000 € /y	22	22	28 160
	85 001 - 100 000 € /y	7	5	6 400
	Over 100 000 € /y	9	6	7 680
	Don't want to tell	5	6	7 680
	Can't say / No answer	7	3	3 840

Decision-maker in grocery purchases	Yes	93	91	116 480
	Don't know	7	8	10 240
	Can not say	1	1	1 280

Housing	Apartment	32	15	19 200
	Row house or semi-detached house	15	10	12 800
	Detached house	47	62	79 360
	Farm	4	12	15 360
	Something else	1	0	0
	Can not say	0	0	0

Ownership of housing	Owner-occupied residence	76	88	112 640
	Rented residence	20	8	10 240
	Right of residence apartment	2	3	3 840
	Something else	1	1	1 280
	Can not say	1	0	0

Cottage or holiday home in regular use	Yes	40	46	58 880
	No	59	53	67 840
	Can not say	1	1	1 280

Using AdBlocker or similar application	Yes	19	12	15 360
	No	76	82	104 960
	Can not say	5	6	7 680

Number of cars in household	One car	45	38	48 640
	Two cars	32	44	56 320
	Three or more cars	10	12	15 360
	No car	14	6	7 680

PUUTTUU	PUUTTUU	22	22	28 160
	PUUTTUU	67	73	93 440
	PUUTTUU	4	2	2 560
	PUUTTUU	8	7	8 960
	PUUTTUU	2	1	1 280
	PUUTTUU	8	4	5 120
	PUUTTUU	5	4	5 120

Advertising ban at the door / mailbox	Yes	24	13	16 640
	No	76	87	111 360
	Can not say	1	0	0

lifecycle	In paid job, entrepreneur, freelancer, farmer	52	48	61 440
	Temporarily absent (= time off from work, care or study, maternity leave)	1	1	1 280
	Retired	31	47	60 160
	Unemployed / laid off	2	1	1 280
	Schoolboy or student	11	2	2 560
	Housewife or father	0	0	0
	In the military or performing civilian service	0	0	0
	Other	1	1	1 280
	Don't want to say	0	0	0
	Can not say	0	0	0

Participation in workplace procurement decisions	Yes	25	28	35 840
	No	25	19	24 320
	Can't say / No answer	50	53	67 840

Health services used in the household	Public health services	85	89	113 920
	Employer - funded health care services	49	38	48 640
	Private, self-funded healthcare services	39	45	57 600
	Private health insurance services	22	15	19 200
	No health care	1	1	1 280
	Can not say	1	0	0

Type of municipality (7 class)	Greater Helsinki	19	4	5 120
	Turku or Tampere	8	4	5 120
	Oulu	4	3	3 840
	70 000 - 150 000 inhabitants town	13	12	15 360
	Urban municipality	27	26	33 280
	Conurbation	16	23	29 440
	Countryside	13	28	35 840

Pets in household	Cat	17	19	24 320
	Dog	26	24	30 720
	Some other pet	5	5	6 400
	No pets	59	60	76 800

Family with kids	Yes	32	23	29 440
Family with kids	No	68	77	98 560

Use of glasses or contact lenses	Yes	67	77	98 560
Use of glasses or contact lenses	No	33	23	29 440
How often different content is read
The frequency of reading: Print magazines	Daily	15	34	43 520
	5-6 days a week	4	8	10 240
	1-4 days a week	26	34	43 520
	Monthly	24	15	19 200
	Rarely	23	7	8 960
	Never	7	2	2 560
	Can not say	1	0	0

The frequency of reading: Magazine content in digital format	Daily	21	22	28 160
	5-6 days a week	5	4	5 120
	1-4 days a week	19	20	25 600
	Monthly	15	14	17 920
	Rarely	24	25	32 000
	Never	14	13	16 640
	Can not say	1	1	1 280

The frequency of reading: Print newspapers or afternoon papers	Daily	30	54	69 120
	5-6 days a week	4	10	12 800
	1-4 days a week	23	22	28 160
	Monthly	13	6	7 680
	Rarely	21	8	10 240
	Never	7	1	1 280
	Can not say	1	0	0

The frequency of reading: Newspaper or afternoon paper content in digital format	Daily	54	46	58 880
	5-6 days a week	9	11	14 080
	1-4 days a week	16	15	19 200
	Monthly	6	9	11 520
	Rarely	9	14	17 920
	Never	6	6	7 680
	Can not say	0	0	0

The frequency of reading: Free and free delivery newspapers	Daily	5	8	10 240
	5-6 days a week	4	6	7 680
	1-4 days a week	44	49	62 720
	Monthly	17	14	17 920
	Rarely	20	16	20 480
	Never	9	4	5 120
	Can not say	1	2	2 560

The frequency of watching: Free online TV services	Daily	15	17	21 760
	5-6 days a week	9	7	8 960
	1-4 days a week	30	27	34 560
	Monthly	23	23	29 440
	Rarely	15	16	20 480
	Never	7	9	11 520
	Can not say	1	1	1 280

The frequency of watching: Pay TV and streaming services	Daily	16	10	12 800
	5-6 days a week	10	6	7 680
	1-4 days a week	22	15	19 200
	Monthly	10	9	11 520
	Rarely	11	14	17 920
	Never	31	45	57 600
	Can not say	0	1	1 280

The frequency of watching: Programs of YLE (national proadcaster) TV channels	Daily	45	63	80 640
	5-6 days a week	9	9	11 520
	1-4 days a week	19	14	17 920
	Monthly	11	6	7 680
	Rarely	12	5	6 400
	Never	3	2	2 560
	Can not say	0	0	0

The frequency of watching: Programs of commercial TV channels	Daily	35	50	64 000
	5-6 days a week	12	12	15 360
	1-4 days a week	22	17	21 760
	Monthly	11	6	7 680
	Rarely	12	7	8 960
	Never	7	8	10 240
	Can not say	0	0	0

The frequency of listening: Programs of YLE (national proadcaster) radio-channels	Daily	22	36	46 080
	5-6 days a week	7	9	11 520
	1-4 days a week	16	16	20 480
	Monthly	13	11	14 080
	Rarely	26	18	23 040
	Never	16	9	11 520
	Can not say	1	1	1 280

The frequency of listening: Programs of commercial radio channels	Daily	16	18	23 040
	5-6 days a week	10	10	12 800
	1-4 days a week	21	23	29 440
	Monthly	14	13	16 640
	Rarely	21	20	25 600
	Never	16	16	20 480
	Can not say	1	1	1 280

The frequency of listening: Podcasts	Daily	4	3	3 840
	5-6 days a week	3	1	1 280
	1-4 days a week	9	5	6 400
	Monthly	13	10	12 800
	Rarely	28	26	33 280
	Never	41	51	65 280
	Can not say	2	4	5 120

User frequency and following: Social media	Daily	57	44	56 320
	5-6 days a week	7	7	8 960
	1-4 days a week	8	10	12 800
	Monthly	3	3	3 840
	Rarely	6	9	11 520
	Never	19	25	32 000
	Can not say	0	1	1 280

User frequency and following: Bloggers, YouTubers, or social media influencers	Daily	13	6	7 680
	5-6 days a week	5	3	3 840
	1-4 days a week	11	8	10 240
	Monthly	8	7	8 960
	Rarely	22	26	33 280
	Never	40	48	61 440
	Can not say	1	2	2 560

User frequency: Instant messaging	Daily	68	57	72 960
	5-6 days a week	9	9	11 520
	1-4 days a week	10	14	17 920
	Monthly	3	6	7 680
	Rarely	3	5	6 400
	Never	8	10	12 800
	Can not say	0	0	0

A paid Finnish newspaper is subscribed to my household (print or digital)	Yes	58	73	93 440
	No	41	26	33 280
	Can not say	1	0	0

I tend to buy tabloids	Yes	8	13	16 640
	No	90	85	108 800
	Can not say	2	3	3 840

A paid Finnish magazine is subscribed to my household (print or digital)	Yes	46	56	71 680
	No	52	43	55 040
	Can not say	2	1	1 280

I tend to buy single copy magazines	Yes	17	18	23 040
	No	81	79	101 120
	Can not say	2	3	3 840

PUUTTUU	PUUTTUU	13	12	15 360
	PUUTTUU	5	2	2 560
	PUUTTUU	7	6	7 680
	PUUTTUU	15	19	24 320
	PUUTTUU	8	11	14 080
	PUUTTUU	7	6	7 680
	PUUTTUU	10	10	12 800
	PUUTTUU	6	3	3 840
	PUUTTUU	9	9	11 520
	PUUTTUU	9	10	12 800
	PUUTTUU	4	3	3 840
	PUUTTUU	5	3	3 840
	PUUTTUU	13	13	16 640
	PUUTTUU	8	8	10 240
	PUUTTUU	13	13	16 640
	PUUTTUU	7	5	6 400
	PUUTTUU	8	8	10 240
	PUUTTUU	3	4	5 120
	PUUTTUU	56	52	66 560
KULUTUSVÄITTÄMÄT
PUUTTUU	PUUTTUU	58	51	65 280
	PUUTTUU	40	47	60 160
	PUUTTUU	2	2	2 560

PUUTTUU	PUUTTUU	87	91	116 480
	PUUTTUU	11	8	10 240
	PUUTTUU	1	0	0

PUUTTUU	PUUTTUU	73	76	97 280
	PUUTTUU	25	22	28 160
	PUUTTUU	2	2	2 560

PUUTTUU	PUUTTUU	81	80	102 400
	PUUTTUU	18	18	23 040
	PUUTTUU	2	1	1 280

PUUTTUU	PUUTTUU	57	59	75 520
	PUUTTUU	41	38	48 640
	PUUTTUU	1	2	2 560

PUUTTUU	PUUTTUU	30	28	35 840
	PUUTTUU	63	67	85 760
	PUUTTUU	7	5	6 400

PUUTTUU	PUUTTUU	84	87	111 360
	PUUTTUU	15	12	15 360
	PUUTTUU	1	0	0

PUUTTUU	PUUTTUU	41	42	53 760
	PUUTTUU	57	57	72 960
	PUUTTUU	2	1	1 280

PUUTTUU	PUUTTUU	86	87	111 360
	PUUTTUU	14	13	16 640
	PUUTTUU	1	0	0

PUUTTUU	PUUTTUU	30	25	32 000
	PUUTTUU	65	72	92 160
	PUUTTUU	5	3	3 840

PUUTTUU	PUUTTUU	39	41	52 480
	PUUTTUU	60	58	74 240
	PUUTTUU	1	1	1 280

PUUTTUU	PUUTTUU	67	73	93 440
	PUUTTUU	30	25	32 000
	PUUTTUU	3	3	3 840

PUUTTUU	PUUTTUU	67	65	83 200
	PUUTTUU	31	34	43 520
	PUUTTUU	3	2	2 560

PUUTTUU	PUUTTUU	67	70	89 600
	PUUTTUU	30	28	35 840
	PUUTTUU	2	2	2 560

Aarre magazine's reader profile / Source NRS 2023

Attitude towards advertising in different media channels		All 15+ %	Aarre Readers %	Aarre Amount of readers
Attitude towards advertising: Newspapers	Positive	77	79	101 120
	Can not say	4	3	3 840
	Negative	18	17	21 760

Attitude towards advertising: Magazines	Positive	77	78	99 840
	Can not say	5	4	5 120
	Negative	19	18	23 040

Attitude towards advertising: Free and local newspapers	Positive	82	88	112 640
	Can not say	5	4	5 120
	Negative	13	9	11 520

Attitude towards advertising: Newspaper/Magazine websites or applications	Positive	54	57	72 960
	Can not say	8	9	11 520
	Negative	37	33	42 240

Attitude towards advertising: Social media (Facebook, Instagram etc.)	Positive	40	40	51 200
	Can not say	12	16	20 480
	Negative	47	44	56 320

Attitude towards advertising: Blogs	Positive	30	28	35 840
	Can not say	27	32	40 960
	Negative	41	40	51 200

Attitude towards advertising: Newsletters to email	Positive	19	21	26 880
	Can not say	2	2	2 560
	Negative	79	77	98 560

Attitude towards advertising: Other websites	Positive	43	40	51 200
	Can not say	10	9	11 520
	Negative	46	50	64 000

Attitude towards advertising: Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.)	Positive	56	55	70 400
	Can not say	3	2	2 560
	Negative	40	43	55 040

Attitude towards advertising: Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.)	Positive	41	38	48 640
	Can not say	6	4	5 120
	Negative	53	58	74 240

Attitude towards advertising: Home delivered advertisements and catalogues	Positive	69	78	99 840
	Can not say	4	2	2 560
	Negative	28	20	25 600

Attitude towards advertising: Out-of-home advertising	Positive	66	61	78 080
	Can not say	6	7	8 960
	Negative	29	33	42 240

Aarre magazine's reader profile / Source NRS 2023

Reading device and advertising effect		All 15+ %	Aarre Readers %	Aarre Amount of readers
I relax and get inspired by magazines	Agree	77	80	102 400
	Disagree	15	14	17 920
	Can not say	7	6	7 680

I experience pampering moments with magazines	Agree	50	54	69 120
	Disagree	39	37	47 360
	Can not say	10	9	11 520

A professional magazine keeps me up to date on professional matters	Agree	70	75	96 000
	Disagree	17	15	19 200
	Can not say	12	11	14 080

The industry specialty magazine provides information on my hobbies and interests	Agree	81	86	110 080
	Disagree	10	8	10 240
	Can not say	9	7	8 960

Finnish magazines offer reliable comparisons and tests	Agree	68	73	93 440
	Disagree	18	17	21 760
	Can not say	14	11	14 080

Finnish magazines offer reliable product recommendations	Agree	64	67	85 760
	Disagree	21	23	29 440
	Can not say	15	11	14 080

Finnish magazines are of high quality	Agree	81	83	106 240
	Disagree	12	11	14 080
	Can not say	7	6	7 680

I follow important magazines on social media	Agree	32	33	42 240
	Disagree	60	59	75 520
	Can not say	8	8	10 240

I read important magazines from cover to cover	Agree	52	60	76 800
	Disagree	43	36	46 080
	Can not say	5	4	5 120

Ads are part of the content of the magazine	Agree	64	61	78 080
	Disagree	31	35	44 800
	Can not say	5	5	6 400

Ads in magazines make new things familiar	Agree	67	68	87 040
	Disagree	28	26	33 280
	Can not say	6	6	7 680

I have applied for additional information about the journal advertised product, eg. Online	Agree	52	56	71 680
	Disagree	42	39	49 920
	Can not say	6	5	6 400

I have purchased products based on the ad in magazine	Agree	46	45	57 600
	Disagree	49	50	64 000
	Can not say	6	5	6 400

I'm trying out tips or guidelines (like recipes) in magazine ads	Agree	60	56	71 680
	Disagree	35	39	49 920
	Can not say	4	5	6 400

I'm experimenting with product samples in magazines (like food or cosmetics)	Agree	39	34	43 520
	Disagree	55	59	75 520
	Can not say	6	7	8 960

I rely on product recommendations from bloggers and tubers	Agree	21	13	16 640
	Disagree	66	73	93 440
	Can not say	14	14	17 920

Aarre magazine's reader profile / Source NRS 2023

Use of information sources during the purchase process		All 15+ %	Aarre Readers %	Aarre Amount of readers
Searching ideas and tips
Information sources, cars and car purchase	Print magazines	11	18	23 040
	Newspapers	14	21	26 880
	Magazine websites	7	6	7 680
	Newspaper websites	7	7	8 960
	Blogs	2	1	1 280
	Social media	12	11	14 080
	Other websites	42	45	57 600
	Television	10	11	14 080
	Radio	1	1	1 280
	Direct mail	10	12	15 360
	None of the above	40	33	42 240

Information sources, consumer electronics and information technology	Print magazines	15	22	28 160
	Newspapers	19	28	35 840
	Magazine websites	10	8	10 240
	Newspaper websites	9	8	10 240
	Blogs	5	2	2 560
	Social media	23	12	15 360
	Other websites	50	46	58 880
	Television	17	18	23 040
	Radio	3	2	2 560
	Direct mail	36	46	58 880
	None of the above	16	14	17 920

Information sources, beauty care and cosmetics	Print magazines	18	20	25 600
	Newspapers	8	10	12 800
	Magazine websites	9	7	8 960
	Newspaper websites	5	5	6 400
	Blogs	8	3	3 840
	Social media	25	13	16 640
	Other websites	16	13	16 640
	Television	12	13	16 640
	Radio	2	1	1 280
	Direct mail	16	19	24 320
	None of the above	47	50	64 000

Information sources, travel	Print magazines	17	19	24 320
	Newspapers	15	18	23 040
	Magazine websites	10	8	10 240
	Newspaper websites	9	7	8 960
	Blogs	10	6	7 680
	Social media	31	21	26 880
	Other websites	48	47	60 160
	Television	16	16	20 480
	Radio	3	3	3 840
	Direct mail	10	14	17 920
	None of the above	29	30	38 400

Information sources, style and fashion	Print magazines	24	26	33 280
	Newspapers	14	19	24 320
	Magazine websites	12	8	10 240
	Newspaper websites	7	8	10 240
	Blogs	9	3	3 840
	Social media	32	17	21 760
	Other websites	34	30	38 400
	Television	17	18	23 040
	Radio	1	2	2 560
	Direct mail	25	30	38 400
	None of the above	30	32	40 960

Information sources, building and renovating	Print magazines	20	27	34 560
	Newspapers	16	25	32 000
	Magazine websites	9	10	12 800
	Newspaper websites	7	8	10 240
	Blogs	6	3	3 840
	Social media	20	13	16 640
	Other websites	33	34	43 520
	Television	18	19	24 320
	Radio	2	1	1 280
	Direct mail	28	37	47 360
	None of the above	32	23	29 440

Information sources, food, cooking and baking	Print magazines	37	39	49 920
	Newspapers	28	32	40 960
	Magazine websites	20	16	20 480
	Newspaper websites	17	14	17 920
	Blogs	14	7	8 960
	Social media	38	25	32 000
	Other websites	34	31	39 680
	Television	28	30	38 400
	Radio	6	6	7 680
	Direct mail	26	29	37 120
	None of the above	13	14	17 920

Information sources, eyeglasses, contact lenses or sunglasses	Print magazines	7	9	11 520
	Newspapers	12	19	24 320
	Magazine websites	3	3	3 840
	Newspaper websites	5	5	6 400
	Blogs	1	1	1 280
	Social media	10	8	10 240
	Other websites	24	26	33 280
	Television	11	11	14 080
	Radio	2	1	1 280
	Direct mail	17	24	30 720
	None of the above	52	44	56 320

Information sources, decorating and furniture purchases	Print magazines	24	28	35 840
	Newspapers	16	24	30 720
	Magazine websites	11	9	11 520
	Newspaper websites	7	6	7 680
	Blogs	8	3	3 840
	Social media	26	15	19 200
	Other websites	31	28	35 840
	Television	18	16	20 480
	Radio	1	1	1 280
	Direct mail	30	35	44 800
	None of the above	27	26	33 280

Information sources, saving and investing	Print magazines	9	11	14 080
	Newspapers	10	13	16 640
	Magazine websites	6	6	7 680
	Newspaper websites	9	9	11 520
	Blogs	6	3	3 840
	Social media	16	11	14 080
	Other websites	30	30	38 400
	Television	6	8	10 240
	Radio	3	3	3 840
	Direct mail	3	5	6 400
	None of the above	49	48	61 440

Information sources, health and wellbeing products / services	Print magazines	14	15	19 200
	Newspapers	15	19	24 320
	Magazine websites	7	7	8 960
	Newspaper websites	6	6	7 680
	Blogs	5	2	2 560
	Social media	21	15	19 200
	Other websites	37	33	42 240
	Television	12	12	15 360
	Radio	2	3	3 840
	Direct mail	17	21	26 880
	None of the above	38	37	47 360

Information sources, purchase of sportswear, -footwear or -equipment	Print magazines	12	16	20 480
	Newspapers	19	28	35 840
	Magazine websites	7	6	7 680
	Newspaper websites	8	8	10 240
	Blogs	5	2	2 560
	Social media	22	15	19 200
	Other websites	41	37	47 360
	Television	13	13	16 640
	Radio	1	1	1 280
	Direct mail	31	35	44 800
	None of the above	29	26	33 280

Aarre magazine's reader profile / Source NRS 2023

Buyer profile		All 15+ %	Aarre Readers %	Aarre Amount of readers
PUUTTUU	Cars, motor vehicles	26	34	43 520
	Well-being and health	53	47	60 160
	Charity work	14	13	16 640
	Self development	32	22	28 160
	PUUTTUU	15	9	11 520
	PUUTTUU	17	25	32 000
	PUUTTUU	16	6	7 680
	PUUTTUU	27	23	29 440
	PUUTTUU	55	57	72 960
	PUUTTUU	34	36	46 080
	PUUTTUU	32	23	29 440
	PUUTTUU	26	23	29 440
	PUUTTUU	53	58	74 240
	PUUTTUU	10	21	26 880
	PUUTTUU	22	9	11 520
	PUUTTUU	35	22	28 160
	PUUTTUU	30	29	37 120
	PUUTTUU	56	64	81 920
	PUUTTUU	16	6	7 680
	PUUTTUU	40	42	53 760
	PUUTTUU	33	42	53 760
	PUUTTUU	39	48	61 440
	PUUTTUU	40	25	32 000
	PUUTTUU	40	30	38 400
	PUUTTUU	23	23	29 440
	PUUTTUU	31	18	23 040
	PUUTTUU	36	40	51 200
	PUUTTUU	36	23	29 440
	PUUTTUU	46	39	49 920
	PUUTTUU	11	9	11 520
	PUUTTUU	23	9	11 520
	PUUTTUU	33	31	39 680
	PUUTTUU	0	1	1 280
Purchases made and planned
Purchases in the last 12 months	Furniture and furnishings	42	32	40 960
	Repair and construction products	40	47	60 160
	Domestic appliances	39	42	53 760
	Electronics or IT products	50	47	60 160
	Cars	18	18	23 040
	Clothing and footwear	82	77	98 560
	Eyeglasses, contact lenses or sunglasses	35	35	44 800
	Sports clothing, footwear or equipment	60	53	67 840
	Saving or investing products or services	26	24	30 720
	Cosmetics and beauty products	45	35	44 800
	Mobile phones	31	31	39 680
	Travels	37	32	40 960
	Products and services for health and well-being	58	51	65 280
	None of the above	2	2	2 560

Intentions to purchase within 12 months	Furniture and furnishings	29	20	25 600
	Repair and construction products	36	44	56 320
	Domestic appliances	20	19	24 320
	Electronics or IT products	28	22	28 160
	Cars	14	14	17 920
	Clothing and footwear	65	55	70 400
	Eyeglasses, contact lenses or sunglasses	27	28	35 840
	Sports clothing, footwear or equipment	43	37	47 360
	Saving or investing products or services	22	19	24 320
	Cosmetics and beauty products	36	24	30 720
	Mobile phones	16	13	16 640
	Travels	41	35	44 800
	Products and services for health and well-being	46	41	52 480
	None of the above	7	9	11 520

Planned acquisitions in the househould over the next 2 years	Building a house	3	2	2 560
	Buying an apartment	11	8	10 240
	Home renovation	29	32	40 960
	Buying a car	25	24	30 720
	Buying a boat	3	3	3 840
	None of these	50	48	61 440

Will consider switching over the next 12 months	Bank	7	7	8 960
	Insurance company	10	10	12 800
	electric company	18	21	26 880
	Internet Connection	8	8	10 240
	Phone-subscription	12	12	15 360
	None of the above	47	51	65 280
	Can not say	19	16	20 480

Use of extra money	Magazines, books, movies	17	14	17 920
	Eating, drinking, partying in a restaurant	32	21	26 880
	Exercises and sports equipment	26	20	25 600
	Cultural events (eg. concerts, theater, festivals)	33	30	38 400
	Renovation, interior design	25	31	39 680
	Health services and personal well-being	21	22	28 160
	Travel	40	39	49 920
	Consumer electronics and IT equipment, mobile phones	16	12	15 360
	Clothes, shoes and bags	23	15	19 200
	Home services (cleaning and other housekeeping services)	6	5	6 400
	Car, boat, motorcycle	13	17	21 760
	Cosmetics and beauty care	10	5	6 400
	Saving, investing	46	43	55 040
	Other	8	9	11 520
	There is no extra money left after mandatory expenses	8	8	10 240
	Can not say	3	3	3 840
Planning on buying/doing in the next 12 months

Aarre magazine's reader profile / Source NRS 2023

Aarre

Advertisement sales

Contact info

Circulation or copies

Readership

Timetable

Advertisement rates

2/1

1/1

1/1

1/1

1/2

1/2

1/4

1/4

1/4

1/1

3 sivun kansipaketti (1/1 + aukeama)

Technical data

Printing house

Technical info / material

Readers: 128 000 / KMT 2023 Download magazine graphs (PDF)

Hei! Oletko tyytyväinen Mediakortit.fi-sivustoon?