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Aarre

There is about 500.000 forest owners in Finland and the Aarre-magazine is targeted to them and all forest and nature enthusiastic Finns. There will be varied articles on benefits and recreational aspects of forest such as food, home decoration, building, well-being and managing your own economy. Each number will have the latest news on the forest markets and the latest research information.

Magazine's website: http://www.aarrelehti.fi/ Follow us :

You're looking at rate card for the year 2021 The information for 2022 has not been updated yet.

Advertisement sales

Advertisement sales Viestimedia Oy
Phone 020 413 2155
Fax 020 413 2233
Email etunimi.sukunimi@viestimedia.fi
Contact person Taina Malinen
044 500 5404
044 500 5404
taina.malinen@viestimedia.fi
Www http://www.aarrelehti.fi/mediamyynti/mediatiedot
Contact person Roosa Rantanen
020 413 2568
roosa.rantanen@viestimedia.fi
Www http://www.aarrelehti.fi/mediamyynti/mediatiedot

Contact info

Publisher Viestimedia Oy
Visiting address Simonkatu 6 A
00100 Helsinki
Postal address PL 440
00101 Helsinki
Phone 020 413 2155
Magazine's email toimitus@aarrelehti.fi
Päätoimittaja Mari Ikonen
Toimitussihteeri Elina Lampela

Circulation or copies

Copies 20000
Issues per year 11

Readership

Readership 135 000
Total reach 149 000
How many times read 1.9
Minutes of reading 40 min
Sources NRS 2021

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 28.01.2021 07.01.2021 13.01.2021 Thema: Metsänomistajan vero-opas. Varusteet talvisavottaan. Pienaukot metsänhoidossa. Villiä arkiruokaa
2 25.02.2021 03.02.2021 10.02.2021 Thema: Pienten sahojen parivertailu. Vaihtoehtoja metsänhoitoon. Vinkit autovalintaan. Metsäraha.
3 25.03.2021 03.03.2021 10.03.2021 Thema: Raivaajan opas. Sukupolvenvaihdos. Hirsirakentaminen. Piha ja puutarha
5 27.05.2021 05.05.2021 12.05.2021 Thema: Metsänomistajan työkalut. Metsäsijoittaminen. Iloa kalareissuista. Metsänomistajan hyvinvointi
6 24.06.2021 02.06.2021 09.06.2021 Thema: Kumiturvasaapas vai nahkaturvakenkä. Taimikonhoito. Kesämatkailu. Villit kesäherkut
7 19.08.2021 02.08.2021 06.08.2021 Thema: Avuksi metsätöihin. Vinkit syksyn puukauppaan. Ruskaretkeily. Metsäperintö
8 16.09.2021 25.08.2021 01.09.2021 Thema: Järeät moottorisahat. Metsänomistajan sähköiset palvelut. Metsästäjän syksy. Sisusta puulla
9 14.10.2021 22.09.2021 29.09.2021 Thema: Miten estää hirvituhoja? Käsineet metsätöihin. Tulisijat. Metsänomistajan vakuutukset
10 11.11.2021 20.10.2021 27.10.2021 Thema: Mönkijän käyttö metsätöissä. Tärkeä ensiharvennus. Valmistalot. Metsäraha
11 09.12.2021 17.11.2021 24.11.2021 Thema: Energiapuu. Erämiehen joululahjat. Talvimatkailu. Villiä jouluruokaa

Advertisement rates

2/1

Position: Not specified

Size including margin: 460 x 290 mm

4-colour price 5580 €

1/1

Position: Not specified

Size including margin: 230 x 290 mm

4-colour price 3630 €

1/1

Position: 2. Cover

Size including margin: 230 x 290 mm

4-colour price 3990 €

1/1

Position: 3. Cover

Size including margin: 230 x 290 mm

4-colour price 3990 €

1/2

Position: Not specified

Size including margin: 111 x 290 mm

4-colour price 1890 €

1/2

Position: Not specified

Size including margin: 230 x 142 mm

4-colour price 1890 €

1/4

Position: Not specified

Size including margin: 111 x 142 mm

4-colour price 970 €

1/4

Position: Not specified

Size including margin: 60 x 290 mm

4-colour price 970 €

1/4

Position: Not specified

Size including margin: 230 x 74 mm

4-colour price 970 €

1/1

Position: Back cover

Size including margin: 230 x 290 mm

4-colour price 4150 €

3 sivun kansipaketti (1/1 + aukeama)

Position: Muu

Size including margin: 215 x 290 mm

4-colour price 8250 €

Erikoishinnat: 9 050 (painos 30 000)

Info about inserts

Technical data

Size mm 230 x 290 mm
Bleed mm 5 mm
Printing process Gravure
Binding Adhesive binding

Printing house

Printer PunaMusta Oy , Helsinki

 

Technical info / material

Ad material delivery aineistot@aarrelehti.fi
Technical data Ilmoitusaineistot toimitetaan sähköpostitse aikakauslehtitasoisena, painokelpoisena pdf-tiedostona osoitteeseen aineistot@aarrelehti.fi Yli 10 Mt:n aineistot Owncloud-aineistopalvelu: Ilmoitusaineiston siirtoa varten tarvitaan linkki, jonka saat ilmoitusvalmistuksesta: aineistot@aarrelehti.fi tai puh. 020 413 2471

Readers: 135 000 / NRS 2021 Download magazine graphs (PDF)

Reader profile All 15+ % Aarre
Readers %
Aarre
Amount of readers
SexWomen514054 000
Men496081 000
Age15-24 y1322 700
25-34 y1456 750
35-44 y141013 500
45-54 y141418 900
55-64 y162533 750
65+ y294459 400
Gender + ageFemale 15-29 years1011 350
Female 30-49 years1479 450
Female 50+ years283141 850
Male 15-29 years1034 050
Male 30-49 years141216 200
Male 50+ years244560 750
Household positionLives at home with parents722 700
Lives alone272128 350
Lives with spouse375067 500
Lives with spouse and children232331 050
Single parent222 700
Other322 700
ProfessionTop Management434 050
white-collar worker, higher-level151114 850
White-collar worker131013 500
Worker101114 850
Farmer156 750
Other entrepreneur368 100
Pensioner314763 450
Student, pupil1222 700
Homewife, home dad100
Unemployed322 700
Other445 400
No answer311 350
EducationElementary school6912 150
Secondary school779 450
Vocational293749 950
High school13912 150
University of Applied Sciences181520 250
University252128 350
Something else222 700
Size of the household1 pers282027 000
2 pers395574 250
3 pers141317 550
4 pers12810 800
5+ pers756 750
Household income (gross)Below 20 000 € /y1379 450
20 000 - 35 000 € /y212635 100
35 001 - 50 000 € /y202432 400
50 001 - 85 000 € /y212432 400
85 001 - 100 000 € /y668 100
Over 100 000 € /y668 100
Don't want to tell656 750
Can't say / No answer722 700
Decision-maker in grocery purchasesYes9492124 200
Don't know6810 800
Can not say111 350
HousingApartment341925 650
Row house or semi-detached house171520 250
Detached house445675 600
Farm41013 500
Something else111 350
Can not say000
Ownership of housingOwner-occupied residence7488118 800
Rented residence221013 500
Right of residence apartment211 350
Something else111 350
Can not say100
Cottage or holiday home in regular useYes415168 850
No584864 800
Can not say111 350
Number of cars in householdOne car464560 750
Two cars303749 950
Three or more cars101317 550
No car1456 750
Advertising ban at the door / mailboxYes241317 550
No7687117 450
Can not say100
lifecycleIn paid job, entrepreneur, freelancer, farmer504864 800
Temporarily absent (= time off from work, care or study, maternity leave)100
Retired314763 450
Unemployed / laid off322 700
Schoolboy or student1222 700
Housewife or father100
In the military or performing civilian service000
Other100
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes232635 100
No252128 350
Can't say / No answer515371 550
Health services used in the householdPublic health services8586116 100
Employer - funded health care services494155 350
Private, self-funded healthcare services384459 400
Private health insurance services211722 950
No health care100
Can not say100
Type of municipality (7 class)Greater Helsinki1956 750
Turku or Tampere834 050
Oulu434 050
70 000 - 150 000 inhabitants town131114 850
Urban municipality272432 400
Conurbation162736 450
Countryside132736 450
Pets in householdCat171722 950
Dog262837 800
Some other pet545 400
No pets605979 650
Family with kidsYes312432 400
No6976102 600
Use of glasses or contact lensesYes6878105 300
No322229 700
How often different content is read
The frequency of reading: Print magazinesDaily152736 450
5-6 days a week41216 200
1-4 days a week283952 650
Monthly251520 250
Rarely2168 100
Never511 350
Can not say000
The frequency of reading: Magazine content in digital formatDaily201418 900
5-6 days a week545 400
1-4 days a week191824 300
Monthly161722 950
Rarely252939 150
Never131520 250
Can not say134 050
The frequency of reading: Print newspapers or afternoon papersDaily346385 050
5-6 days a week556 750
1-4 days a week232331 050
Monthly1445 400
Rarely1956 750
Never500
Can not say000
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily534966 150
5-6 days a week101013 500
1-4 days a week171520 250
Monthly668 100
Rarely91418 900
Never568 100
Can not say000
The frequency of reading: Free and free delivery newspapersDaily6810 800
5-6 days a week579 450
1-4 days a week425067 500
Monthly181418 900
Rarely201722 950
Never845 400
Can not say111 350
The frequency of watching: Free online TV servicesDaily171722 950
5-6 days a week10912 150
1-4 days a week313141 850
Monthly202027 000
Rarely151722 950
Never668 100
Can not say111 350
The frequency of watching: Pay TV and streaming servicesDaily151216 200
5-6 days a week1068 100
1-4 days a week191418 900
Monthly9912 150
Rarely111216 200
Never354560 750
Can not say122 700
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily486587 750
5-6 days a week101013 500
1-4 days a week191317 550
Monthly1168 100
Rarely1045 400
Never322 700
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily384966 150
5-6 days a week131520 250
1-4 days a week231722 950
Monthly956 750
Rarely1079 450
Never779 450
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily243547 250
5-6 days a week71114 850
1-4 days a week171824 300
Monthly111013 500
Rarely261824 300
Never1479 450
Can not say111 350
The frequency of listening: Programs of commercial radio channelsDaily181824 300
5-6 days a week101216 200
1-4 days a week232229 700
Monthly131317 550
Rarely201824 300
Never161621 600
Can not say111 350
The frequency of listening: PodcastsDaily311 350
5-6 days a week211 350
1-4 days a week956 750
Monthly12810 800
Rarely262736 450
Never445270 200
Can not say468 100
User frequency and following: Social mediaDaily564560 750
5-6 days a week656 750
1-4 days a week91114 850
Monthly334 050
Rarely579 450
Never192736 450
Can not say011 350
User frequency and following: Bloggers, YouTubers, or social media influencersDaily1145 400
5-6 days a week522 700
1-4 days a week1179 450
Monthly879 450
Rarely242736 450
Never405067 500
Can not say122 700
User frequency: Instant messaging Daily644966 150
5-6 days a week101216 200
1-4 days a week101418 900
Monthly468 100
Rarely345 400
Never91418 900
Can not say111 350
A paid Finnish newspaper is subscribed to my household (print or digital)Yes5975101 250
No402533 750
Can not say100
I tend to buy tabloidsYes91216 200
No8987117 450
Can not say111 350
A paid Finnish magazine is subscribed to my household (print or digital)Yes506486 400
No493547 250
Can not say211 350
I tend to buy single copy magazinesYes182128 350
No8078105 300
Can not say211 350

Aarre magazine's reader profile / Source NRS 2021

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.