Finnish Magazine Rate Cards

Aku Ankka

Donald Duck is the funniest and at the same time the largest weekly magazine in Finland. When readers under the age of 15 are included in the readership, 539,000 Finns are invited to Duckburg every week. Top-rated characters, rich and joyful Finnish language and action-packed adventures guarantee the best entertainment for all ages, but magazines are consumed especially among 7-54-year-olds. As an advertiser, you reach families with children in an insightful way and operate in an environment that puts a smile on the consumer's face.

Magazine's website: http://www.akuankka.fi/ Follow us :

You're looking at rate card for the year 2023 The information for 2024 has not been updated yet.

Contact info
Media info
Timetable
Advertisement rates
Technical info
NRS Facts

Advertisement sales

Advertisement sales	Sanoma Media Finland Oy
Phone	09 1201
Email	yrityspalvelu@sanoma.fi
Contact person	Mediamyynti Sanoma B2B yrityspalvelu@sanoma.fi
Www	http://media.sanoma.fi/

Contact info

Publisher	Sanoma Media Finland Oy
Visiting address	Töölönlahdenkatu2 00100 Helsinki
Postal address	PL 20 00089 Sanoma
Phone	09 1201
Päätoimittaja	Aki Hyyppä

Circulation or copies

Issues per year	52

Readership

Readership	288 000
Total reach	319 000
How many times read	2.0
Minutes of reading	37 min
Sources	KMT 2023

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue	Publishing date	Reservation	Material	Research number	Additional info
1	04.01.2023	07.12.2022	09.12.2022
2	11.01.2023	13.12.2022	15.12.2022
3	18.01.2023	20.12.2022	22.12.2022
4	25.01.2023	28.12.2022	30.12.2022
5	01.02.2023	03.01.2023	05.01.2023
6	08.02.2023	11.01.2023	13.01.2023
7	15.02.2023	18.01.2023	20.01.2023
8	22.02.2023	25.01.2023	27.01.2023
9	01.03.2023	01.02.2023	03.02.2023
10	08.03.2023	08.02.2023	10.02.2023
11	15.03.2023	15.02.2023	17.02.2023
12	22.03.2023	22.02.2023	24.02.2023
13	29.03.2023	01.03.2023	03.03.2023
14	05.04.2023	08.03.2023	10.03.2023
15	12.04.2023	13.03.2023	15.03.2023
16	19.04.2023	22.03.2023	24.03.2023
17	26.04.2023	29.03.2023	31.03.2023
18	03.05.2023	31.03.2023	04.04.2023
19	10.05.2023	12.04.2023	14.04.2023
20	17.05.2023	19.04.2023	21.04.2023
21	24.05.2023	24.04.2023	26.04.2023
22	31.05.2023	03.05.2023	05.05.2023
23	07.06.2023	10.05.2023	12.05.2023
24	14.06.2023	16.05.2023	19.05.2023
25	21.06.2023	24.05.2023	26.05.2023
26	28.06.2023	30.05.2023	01.06.2023
27	05.07.2023	07.06.2023	09.06.2023
28	12.07.2023	14.06.2023	16.06.2023
29	19.07.2023	20.06.2023	22.06.2023
30	26.07.2023	28.06.2023	30.06.2023
31	02.08.2023	05.07.2023	07.07.2023
32	09.08.2023	12.07.2023	14.07.2023
33	16.08.2023	19.07.2023	21.07.2023
34	23.08.2023	26.07.2023	28.07.2023
35	30.08.2023	02.08.2023	04.08.2023
36	06.09.2023	09.08.2023	11.08.2023
37	13.09.2023	16.08.2023	18.08.2023
38	20.09.2023	23.08.2023	25.08.2023
39	27.09.2023	30.08.2023	01.09.2023
40	04.10.2023	06.09.2023	08.09.2023
41	11.10.2023	13.09.2023	15.09.2023
42	18.10.2023	20.09.2023	22.09.2023
43	25.10.2023	27.09.2023	29.09.2023
44	01.11.2023	04.10.2023	06.10.2023
45	08.11.2023	11.10.2023	13.10.2023
46	15.11.2023	18.10.2023	20.10.2023
47	22.11.2023	25.10.2023	27.10.2023
48	29.11.2023	01.11.2023	03.11.2023
49	04.12.2023	06.11.2023	08.11.2023
50	13.12.2023	15.11.2023	17.11.2023
51	20.12.2023	22.11.2023	24.11.2023
52	27.12.2023	27.11.2023	29.11.2023

Advertisement rates

2/1

Position: Not specified

Size including margin: 340 x 250 mm

4-colour price 27018 €

1/1

Position: Not specified

Size including margin: 170 x 250 mm

4-colour price 13509 €

1/1

Position: 3. Cover

Size including margin: 170 x 250 mm

4-colour price 15430 €

1/1

Position: Back cover

Size including margin: 170 x 218 mm

4-colour price 16245 €

1/2

Position: Not specified

Size including margin: 85 x 250 mm

4-colour price 9427 €

1/2

Position: Not specified

Size including margin: 170 x 125 mm

4-colour price 9427 €

1/4

Position: Not specified

Size including margin: 83 x 123 mm

4-colour price 6758 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm	170 x 250 mm
Bleed mm	5 mm
Printing process	Offset
Binding	Saddle-stitching

Printing house

Printer	PunaMusta Oy , Tampere

Technical info / material

Ad material delivery	Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä.
Technical data	Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineistotiedot/printti-aineisto-ohjeet#aikakauslehdet.

Ad material delivery

Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä.

Technical data

Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineistotiedot/printti-aineisto-ohjeet#aikakauslehdet.

Readers: 288 000 / KMT 2023 Download magazine graphs (PDF)

Reader profile
Attitude towards advertising
Reading habits and advertising effects
Purchase process
Buyer profile

Reader profile		All 15+ %	Aku Ankka Readers %	Aku Ankka Amount of readers
Readership (KMT 2023)	288 000
Total reach	319 000
Sex	Women	51	42	120 960
Sex	Men	49	58	167 040

Native language	Finnish	95	98	282 240
Native language	Swedish	5	2	5 760

Age	15-24 y	13	18	51 840
	25-34 y	14	14	40 320
	35-44 y	14	23	66 240
	45-54 y	14	17	48 960
	55-64 y	16	13	37 440
	65+ y	29	14	40 320

Gender + age	Female 15-29 years	10	10	28 800
	Female 30-49 years	14	17	48 960
	Female 50+ years	28	15	43 200
	Male 15-29 years	10	14	40 320
	Male 30-49 years	14	25	72 000
	Male 50+ years	24	20	57 600

Household position	Lives at home with parents	7	12	34 560
	Lives alone	28	21	60 480
	Lives with spouse	37	25	72 000
	Lives with spouse and children	24	36	103 680
	Single parent	2	3	8 640
	Other	3	2	5 760

Grandchildren under 18 years of age	Yes	21	14	40 320
	No	38	31	89 280
	No answer (under 45 year olds)	41	55	158 400

Profession	Top Management	4	6	17 280
	white-collar worker, higher-level	16	19	54 720
	White-collar worker	12	13	37 440
	Worker	10	13	37 440
	Farmer	1	2	5 760
	Other entrepreneur	3	4	11 520
	Pensioner	31	16	46 080
	Student, pupil	11	16	46 080
	Homewife, home dad	0	1	2 880
	Unemployed	2	3	8 640
	Other	6	6	17 280
	No answer	3	3	8 640

Education	Elementary school	5	3	8 640
	Secondary school	7	7	20 160
	Vocational	28	30	86 400
	High school	14	15	43 200
	University of Applied Sciences	19	19	54 720
	University	27	25	72 000
	Something else	2	1	2 880

Size of the household	1 pers	28	20	57 600
	2 pers	38	27	77 760
	3 pers	14	18	51 840
	4 pers	12	20	57 600
	5+ pers	7	16	46 080

Household income (gross)	Below 20 000 € /y	11	10	28 800
	20 000 - 35 000 € /y	19	15	43 200
	35 001 - 50 000 € /y	20	18	51 840
	50 001 - 85 000 € /y	22	23	66 240
	85 001 - 100 000 € /y	7	9	25 920
	Over 100 000 € /y	9	11	31 680
	Don't want to tell	5	4	11 520
	Can't say / No answer	7	11	31 680

Decision-maker in grocery purchases	Yes	93	91	262 080
	Don't know	7	8	23 040
	Can not say	1	0	0

Housing	Apartment	32	28	80 640
	Row house or semi-detached house	15	14	40 320
	Detached house	47	53	152 640
	Farm	4	5	14 400
	Something else	1	1	2 880
	Can not say	0	0	0

Ownership of housing	Owner-occupied residence	76	77	221 760
	Rented residence	20	19	54 720
	Right of residence apartment	2	2	5 760
	Something else	1	1	2 880
	Can not say	1	1	2 880

Cottage or holiday home in regular use	Yes	40	39	112 320
	No	59	60	172 800
	Can not say	1	1	2 880

Using AdBlocker or similar application	Yes	19	22	63 360
	No	76	74	213 120
	Can not say	5	4	11 520

Number of cars in household	One car	45	40	115 200
	Two cars	32	36	103 680
	Three or more cars	10	13	37 440
	No car	14	11	31 680

PUUTTUU	PUUTTUU	22	20	57 600
	PUUTTUU	67	72	207 360
	PUUTTUU	4	4	11 520
	PUUTTUU	8	9	25 920
	PUUTTUU	2	2	5 760
	PUUTTUU	8	7	20 160
	PUUTTUU	5	5	14 400

Advertising ban at the door / mailbox	Yes	24	25	72 000
	No	76	75	216 000
	Can not say	1	0	0

lifecycle	In paid job, entrepreneur, freelancer, farmer	52	62	178 560
	Temporarily absent (= time off from work, care or study, maternity leave)	1	2	5 760
	Retired	31	16	46 080
	Unemployed / laid off	2	3	8 640
	Schoolboy or student	11	16	46 080
	Housewife or father	0	1	2 880
	In the military or performing civilian service	0	0	0
	Other	1	1	2 880
	Don't want to say	0	0	0
	Can not say	0	0	0

Participation in workplace procurement decisions	Yes	25	31	89 280
	No	25	28	80 640
	Can't say / No answer	50	41	118 080

Health services used in the household	Public health services	85	84	241 920
	Employer - funded health care services	49	60	172 800
	Private, self-funded healthcare services	39	35	100 800
	Private health insurance services	22	29	83 520
	No health care	1	1	2 880
	Can not say	1	1	2 880

Type of municipality (7 class)	Greater Helsinki	19	16	46 080
	Turku or Tampere	8	7	20 160
	Oulu	4	4	11 520
	70 000 - 150 000 inhabitants town	13	14	40 320
	Urban municipality	27	28	80 640
	Conurbation	16	17	48 960
	Countryside	13	13	37 440

Pets in household	Cat	17	21	60 480
	Dog	26	29	83 520
	Some other pet	5	7	20 160
	No pets	59	53	152 640

Family with kids	Yes	32	51	146 880
Family with kids	No	68	49	141 120

Use of glasses or contact lenses	Yes	67	60	172 800
Use of glasses or contact lenses	No	33	40	115 200
How often different content is read
The frequency of reading: Print magazines	Daily	15	15	43 200
	5-6 days a week	4	4	11 520
	1-4 days a week	26	30	86 400
	Monthly	24	26	74 880
	Rarely	23	20	57 600
	Never	7	4	11 520
	Can not say	1	1	2 880

The frequency of reading: Magazine content in digital format	Daily	21	22	63 360
	5-6 days a week	5	6	17 280
	1-4 days a week	19	22	63 360
	Monthly	15	18	51 840
	Rarely	24	23	66 240
	Never	14	8	23 040
	Can not say	1	1	2 880

The frequency of reading: Print newspapers or afternoon papers	Daily	30	27	77 760
	5-6 days a week	4	6	17 280
	1-4 days a week	23	29	83 520
	Monthly	13	14	40 320
	Rarely	21	19	54 720
	Never	7	4	11 520
	Can not say	1	1	2 880

The frequency of reading: Newspaper or afternoon paper content in digital format	Daily	54	54	155 520
	5-6 days a week	9	9	25 920
	1-4 days a week	16	17	48 960
	Monthly	6	7	20 160
	Rarely	9	9	25 920
	Never	6	4	11 520
	Can not say	0	0	0

The frequency of reading: Free and free delivery newspapers	Daily	5	5	14 400
	5-6 days a week	4	4	11 520
	1-4 days a week	44	43	123 840
	Monthly	17	18	51 840
	Rarely	20	22	63 360
	Never	9	9	25 920
	Can not say	1	1	2 880

The frequency of watching: Free online TV services	Daily	15	13	37 440
	5-6 days a week	9	10	28 800
	1-4 days a week	30	32	92 160
	Monthly	23	26	74 880
	Rarely	15	14	40 320
	Never	7	5	14 400
	Can not say	1	1	2 880

The frequency of watching: Pay TV and streaming services	Daily	16	18	51 840
	5-6 days a week	10	11	31 680
	1-4 days a week	22	26	74 880
	Monthly	10	11	31 680
	Rarely	11	12	34 560
	Never	31	23	66 240
	Can not say	0	1	2 880

The frequency of watching: Programs of YLE (national proadcaster) TV channels	Daily	45	38	109 440
	5-6 days a week	9	9	25 920
	1-4 days a week	19	22	63 360
	Monthly	11	15	43 200
	Rarely	12	12	34 560
	Never	3	3	8 640
	Can not say	0	0	0

The frequency of watching: Programs of commercial TV channels	Daily	35	31	89 280
	5-6 days a week	12	12	34 560
	1-4 days a week	22	25	72 000
	Monthly	11	13	37 440
	Rarely	12	13	37 440
	Never	7	6	17 280
	Can not say	0	0	0

The frequency of listening: Programs of YLE (national proadcaster) radio-channels	Daily	22	17	48 960
	5-6 days a week	7	7	20 160
	1-4 days a week	16	17	48 960
	Monthly	13	14	40 320
	Rarely	26	28	80 640
	Never	16	16	46 080
	Can not say	1	1	2 880

The frequency of listening: Programs of commercial radio channels	Daily	16	20	57 600
	5-6 days a week	10	11	31 680
	1-4 days a week	21	22	63 360
	Monthly	14	16	46 080
	Rarely	21	19	54 720
	Never	16	11	31 680
	Can not say	1	1	2 880

The frequency of listening: Podcasts	Daily	4	4	11 520
	5-6 days a week	3	4	11 520
	1-4 days a week	9	10	28 800
	Monthly	13	16	46 080
	Rarely	28	30	86 400
	Never	41	34	97 920
	Can not say	2	1	2 880

User frequency and following: Social media	Daily	57	61	175 680
	5-6 days a week	7	7	20 160
	1-4 days a week	8	7	20 160
	Monthly	3	3	8 640
	Rarely	6	6	17 280
	Never	19	16	46 080
	Can not say	0	0	0

User frequency and following: Bloggers, YouTubers, or social media influencers	Daily	13	14	40 320
	5-6 days a week	5	6	17 280
	1-4 days a week	11	14	40 320
	Monthly	8	8	23 040
	Rarely	22	23	66 240
	Never	40	33	95 040
	Can not say	1	1	2 880

User frequency: Instant messaging	Daily	68	74	213 120
	5-6 days a week	9	8	23 040
	1-4 days a week	10	9	25 920
	Monthly	3	2	5 760
	Rarely	3	2	5 760
	Never	8	4	11 520
	Can not say	0	0	0

A paid Finnish newspaper is subscribed to my household (print or digital)	Yes	58	55	158 400
	No	41	43	123 840
	Can not say	1	2	5 760

I tend to buy tabloids	Yes	8	7	20 160
	No	90	92	264 960
	Can not say	2	1	2 880

A paid Finnish magazine is subscribed to my household (print or digital)	Yes	46	45	129 600
	No	52	52	149 760
	Can not say	2	3	8 640

I tend to buy single copy magazines	Yes	17	16	46 080
	No	81	82	236 160
	Can not say	2	2	5 760

PUUTTUU	PUUTTUU	13	12	34 560
	PUUTTUU	5	5	14 400
	PUUTTUU	7	6	17 280
	PUUTTUU	15	14	40 320
	PUUTTUU	8	8	23 040
	PUUTTUU	7	8	23 040
	PUUTTUU	10	10	28 800
	PUUTTUU	6	7	20 160
	PUUTTUU	9	10	28 800
	PUUTTUU	9	9	25 920
	PUUTTUU	4	5	14 400
	PUUTTUU	5	5	14 400
	PUUTTUU	13	12	34 560
	PUUTTUU	8	6	17 280
	PUUTTUU	13	14	40 320
	PUUTTUU	7	6	17 280
	PUUTTUU	8	10	28 800
	PUUTTUU	3	3	8 640
	PUUTTUU	56	54	155 520
KULUTUSVÄITTÄMÄT
PUUTTUU	PUUTTUU	58	60	172 800
	PUUTTUU	40	38	109 440
	PUUTTUU	2	2	5 760

PUUTTUU	PUUTTUU	87	87	250 560
	PUUTTUU	11	11	31 680
	PUUTTUU	1	2	5 760

PUUTTUU	PUUTTUU	73	71	204 480
	PUUTTUU	25	27	77 760
	PUUTTUU	2	2	5 760

PUUTTUU	PUUTTUU	81	80	230 400
	PUUTTUU	18	18	51 840
	PUUTTUU	2	2	5 760

PUUTTUU	PUUTTUU	57	60	172 800
	PUUTTUU	41	38	109 440
	PUUTTUU	1	2	5 760

PUUTTUU	PUUTTUU	30	31	89 280
	PUUTTUU	63	63	181 440
	PUUTTUU	7	7	20 160

PUUTTUU	PUUTTUU	84	85	244 800
	PUUTTUU	15	14	40 320
	PUUTTUU	1	1	2 880

PUUTTUU	PUUTTUU	41	43	123 840
	PUUTTUU	57	55	158 400
	PUUTTUU	2	2	5 760

PUUTTUU	PUUTTUU	86	87	250 560
	PUUTTUU	14	12	34 560
	PUUTTUU	1	0	0

PUUTTUU	PUUTTUU	30	32	92 160
	PUUTTUU	65	63	181 440
	PUUTTUU	5	4	11 520

PUUTTUU	PUUTTUU	39	37	106 560
	PUUTTUU	60	63	181 440
	PUUTTUU	1	1	2 880

PUUTTUU	PUUTTUU	67	66	190 080
	PUUTTUU	30	31	89 280
	PUUTTUU	3	3	8 640

PUUTTUU	PUUTTUU	67	63	181 440
	PUUTTUU	31	34	97 920
	PUUTTUU	3	2	5 760

PUUTTUU	PUUTTUU	67	67	192 960
	PUUTTUU	30	31	89 280
	PUUTTUU	2	2	5 760

Aku Ankka magazine's reader profile / Source NRS 2023

Attitude towards advertising in different media channels		All 15+ %	Aku Ankka Readers %	Aku Ankka Amount of readers
Attitude towards advertising: Newspapers	Positive	77	79	227 520
	Can not say	4	4	11 520
	Negative	18	17	48 960

Attitude towards advertising: Magazines	Positive	77	79	227 520
	Can not say	5	4	11 520
	Negative	19	17	48 960

Attitude towards advertising: Free and local newspapers	Positive	82	84	241 920
	Can not say	5	5	14 400
	Negative	13	12	34 560

Attitude towards advertising: Newspaper/Magazine websites or applications	Positive	54	58	167 040
	Can not say	8	6	17 280
	Negative	37	36	103 680

Attitude towards advertising: Social media (Facebook, Instagram etc.)	Positive	40	44	126 720
	Can not say	12	10	28 800
	Negative	47	46	132 480

Attitude towards advertising: Blogs	Positive	30	34	97 920
	Can not say	27	23	66 240
	Negative	41	43	123 840

Attitude towards advertising: Newsletters to email	Positive	19	20	57 600
	Can not say	2	2	5 760
	Negative	79	77	221 760

Attitude towards advertising: Other websites	Positive	43	49	141 120
	Can not say	10	7	20 160
	Negative	46	44	126 720

Attitude towards advertising: Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.)	Positive	56	60	172 800
	Can not say	3	3	8 640
	Negative	40	38	109 440

Attitude towards advertising: Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.)	Positive	41	46	132 480
	Can not say	6	5	14 400
	Negative	53	49	141 120

Attitude towards advertising: Home delivered advertisements and catalogues	Positive	69	68	195 840
	Can not say	4	3	8 640
	Negative	28	29	83 520

Attitude towards advertising: Out-of-home advertising	Positive	66	71	204 480
	Can not say	6	5	14 400
	Negative	29	25	72 000

Aku Ankka magazine's reader profile / Source NRS 2023

Reading device and advertising effect		All 15+ %	Aku Ankka Readers %	Aku Ankka Amount of readers
I relax and get inspired by magazines	Agree	77	79	227 520
	Disagree	15	14	40 320
	Can not say	7	7	20 160

I experience pampering moments with magazines	Agree	50	47	135 360
	Disagree	39	42	120 960
	Can not say	10	11	31 680

A professional magazine keeps me up to date on professional matters	Agree	70	73	210 240
	Disagree	17	17	48 960
	Can not say	12	11	31 680

The industry specialty magazine provides information on my hobbies and interests	Agree	81	83	239 040
	Disagree	10	10	28 800
	Can not say	9	7	20 160

Finnish magazines offer reliable comparisons and tests	Agree	68	70	201 600
	Disagree	18	17	48 960
	Can not say	14	13	37 440

Finnish magazines offer reliable product recommendations	Agree	64	67	192 960
	Disagree	21	20	57 600
	Can not say	15	13	37 440

Finnish magazines are of high quality	Agree	81	82	236 160
	Disagree	12	11	31 680
	Can not say	7	7	20 160

I follow important magazines on social media	Agree	32	33	95 040
	Disagree	60	60	172 800
	Can not say	8	7	20 160

I read important magazines from cover to cover	Agree	52	52	149 760
	Disagree	43	43	123 840
	Can not say	5	5	14 400

Ads are part of the content of the magazine	Agree	64	66	190 080
	Disagree	31	30	86 400
	Can not say	5	5	14 400

Ads in magazines make new things familiar	Agree	67	69	198 720
	Disagree	28	26	74 880
	Can not say	6	6	17 280

I have applied for additional information about the journal advertised product, eg. Online	Agree	52	55	158 400
	Disagree	42	40	115 200
	Can not say	6	5	14 400

I have purchased products based on the ad in magazine	Agree	46	45	129 600
	Disagree	49	48	138 240
	Can not say	6	7	20 160

I'm trying out tips or guidelines (like recipes) in magazine ads	Agree	60	63	181 440
	Disagree	35	33	95 040
	Can not say	4	5	14 400

I'm experimenting with product samples in magazines (like food or cosmetics)	Agree	39	37	106 560
	Disagree	55	56	161 280
	Can not say	6	7	20 160

I rely on product recommendations from bloggers and tubers	Agree	21	24	69 120
	Disagree	66	64	184 320
	Can not say	14	11	31 680

Aku Ankka magazine's reader profile / Source NRS 2023

Use of information sources during the purchase process		All 15+ %	Aku Ankka Readers %	Aku Ankka Amount of readers
Searching ideas and tips
Information sources, cars and car purchase	Print magazines	11	13	37 440
	Newspapers	14	14	40 320
	Magazine websites	7	9	25 920
	Newspaper websites	7	7	20 160
	Blogs	2	3	8 640
	Social media	12	15	43 200
	Other websites	42	47	135 360
	Television	10	10	28 800
	Radio	1	2	5 760
	Direct mail	10	9	25 920
	None of the above	40	36	103 680

Information sources, consumer electronics and information technology	Print magazines	15	15	43 200
	Newspapers	19	18	51 840
	Magazine websites	10	11	31 680
	Newspaper websites	9	10	28 800
	Blogs	5	6	17 280
	Social media	23	26	74 880
	Other websites	50	53	152 640
	Television	17	19	54 720
	Radio	3	4	11 520
	Direct mail	36	35	100 800
	None of the above	16	14	40 320

Information sources, beauty care and cosmetics	Print magazines	18	15	43 200
	Newspapers	8	7	20 160
	Magazine websites	9	9	25 920
	Newspaper websites	5	5	14 400
	Blogs	8	8	23 040
	Social media	25	27	77 760
	Other websites	16	15	43 200
	Television	12	12	34 560
	Radio	2	2	5 760
	Direct mail	16	15	43 200
	None of the above	47	49	141 120

Information sources, travel	Print magazines	17	16	46 080
	Newspapers	15	14	40 320
	Magazine websites	10	11	31 680
	Newspaper websites	9	9	25 920
	Blogs	10	12	34 560
	Social media	31	33	95 040
	Other websites	48	50	144 000
	Television	16	17	48 960
	Radio	3	4	11 520
	Direct mail	10	9	25 920
	None of the above	29	26	74 880

Information sources, style and fashion	Print magazines	24	21	60 480
	Newspapers	14	12	34 560
	Magazine websites	12	13	37 440
	Newspaper websites	7	8	23 040
	Blogs	9	10	28 800
	Social media	32	35	100 800
	Other websites	34	35	100 800
	Television	17	17	48 960
	Radio	1	2	5 760
	Direct mail	25	23	66 240
	None of the above	30	31	89 280

Information sources, building and renovating	Print magazines	20	19	54 720
	Newspapers	16	15	43 200
	Magazine websites	9	10	28 800
	Newspaper websites	7	8	23 040
	Blogs	6	7	20 160
	Social media	20	22	63 360
	Other websites	33	36	103 680
	Television	18	19	54 720
	Radio	2	3	8 640
	Direct mail	28	26	74 880
	None of the above	32	29	83 520

Information sources, food, cooking and baking	Print magazines	37	36	103 680
	Newspapers	28	26	74 880
	Magazine websites	20	22	63 360
	Newspaper websites	17	19	54 720
	Blogs	14	17	48 960
	Social media	38	44	126 720
	Other websites	34	36	103 680
	Television	28	29	83 520
	Radio	6	8	23 040
	Direct mail	26	24	69 120
	None of the above	13	13	37 440

Information sources, eyeglasses, contact lenses or sunglasses	Print magazines	7	7	20 160
	Newspapers	12	10	28 800
	Magazine websites	3	3	8 640
	Newspaper websites	5	4	11 520
	Blogs	1	1	2 880
	Social media	10	10	28 800
	Other websites	24	26	74 880
	Television	11	11	31 680
	Radio	2	2	5 760
	Direct mail	17	14	40 320
	None of the above	52	52	149 760

Information sources, decorating and furniture purchases	Print magazines	24	23	66 240
	Newspapers	16	15	43 200
	Magazine websites	11	12	34 560
	Newspaper websites	7	8	23 040
	Blogs	8	9	25 920
	Social media	26	28	80 640
	Other websites	31	33	95 040
	Television	18	18	51 840
	Radio	1	2	5 760
	Direct mail	30	29	83 520
	None of the above	27	26	74 880

Information sources, saving and investing	Print magazines	9	10	28 800
	Newspapers	10	9	25 920
	Magazine websites	6	8	23 040
	Newspaper websites	9	10	28 800
	Blogs	6	7	20 160
	Social media	16	17	48 960
	Other websites	30	35	100 800
	Television	6	7	20 160
	Radio	3	3	8 640
	Direct mail	3	3	8 640
	None of the above	49	45	129 600

Information sources, health and wellbeing products / services	Print magazines	14	13	37 440
	Newspapers	15	13	37 440
	Magazine websites	7	8	23 040
	Newspaper websites	6	6	17 280
	Blogs	5	6	17 280
	Social media	21	22	63 360
	Other websites	37	39	112 320
	Television	12	12	34 560
	Radio	2	3	8 640
	Direct mail	17	14	40 320
	None of the above	38	39	112 320

Information sources, purchase of sportswear, -footwear or -equipment	Print magazines	12	13	37 440
	Newspapers	19	17	48 960
	Magazine websites	7	8	23 040
	Newspaper websites	8	8	23 040
	Blogs	5	6	17 280
	Social media	22	25	72 000
	Other websites	41	45	129 600
	Television	13	14	40 320
	Radio	1	2	5 760
	Direct mail	31	31	89 280
	None of the above	29	25	72 000

Aku Ankka magazine's reader profile / Source NRS 2023

Buyer profile		All 15+ %	Aku Ankka Readers %	Aku Ankka Amount of readers
PUUTTUU	Cars, motor vehicles	26	34	97 920
	Well-being and health	53	47	135 360
	Charity work	14	12	34 560
	Self development	32	34	97 920
	PUUTTUU	15	15	43 200
	PUUTTUU	17	21	60 480
	PUUTTUU	16	15	43 200
	PUUTTUU	27	24	69 120
	PUUTTUU	55	54	155 520
	PUUTTUU	34	37	106 560
	PUUTTUU	32	27	77 760
	PUUTTUU	26	25	72 000
	PUUTTUU	53	54	155 520
	PUUTTUU	10	14	40 320
	PUUTTUU	22	19	54 720
	PUUTTUU	35	35	100 800
	PUUTTUU	30	32	92 160
	PUUTTUU	56	56	161 280
	PUUTTUU	16	22	63 360
	PUUTTUU	40	38	109 440
	PUUTTUU	33	31	89 280
	PUUTTUU	39	43	123 840
	PUUTTUU	40	41	118 080
	PUUTTUU	40	41	118 080
	PUUTTUU	23	24	69 120
	PUUTTUU	31	26	74 880
	PUUTTUU	36	36	103 680
	PUUTTUU	36	35	100 800
	PUUTTUU	46	50	144 000
	PUUTTUU	11	13	37 440
	PUUTTUU	23	31	89 280
	PUUTTUU	33	32	92 160
	PUUTTUU	0	0	0
Purchases made and planned
Purchases in the last 12 months	Furniture and furnishings	42	44	126 720
	Repair and construction products	40	41	118 080
	Domestic appliances	39	38	109 440
	Electronics or IT products	50	56	161 280
	Cars	18	20	57 600
	Clothing and footwear	82	83	239 040
	Eyeglasses, contact lenses or sunglasses	35	32	92 160
	Sports clothing, footwear or equipment	60	64	184 320
	Saving or investing products or services	26	26	74 880
	Cosmetics and beauty products	45	42	120 960
	Mobile phones	31	36	103 680
	Travels	37	37	106 560
	Products and services for health and well-being	58	56	161 280
	None of the above	2	1	2 880

Intentions to purchase within 12 months	Furniture and furnishings	29	31	89 280
	Repair and construction products	36	38	109 440
	Domestic appliances	20	22	63 360
	Electronics or IT products	28	32	92 160
	Cars	14	17	48 960
	Clothing and footwear	65	68	195 840
	Eyeglasses, contact lenses or sunglasses	27	26	74 880
	Sports clothing, footwear or equipment	43	49	141 120
	Saving or investing products or services	22	22	63 360
	Cosmetics and beauty products	36	34	97 920
	Mobile phones	16	18	51 840
	Travels	41	41	118 080
	Products and services for health and well-being	46	44	126 720
	None of the above	7	6	17 280

Planned acquisitions in the househould over the next 2 years	Building a house	3	4	11 520
	Buying an apartment	11	12	34 560
	Home renovation	29	31	89 280
	Buying a car	25	28	80 640
	Buying a boat	3	4	11 520
	None of these	50	45	129 600

Will consider switching over the next 12 months	Bank	7	8	23 040
	Insurance company	10	11	31 680
	electric company	18	19	54 720
	Internet Connection	8	9	25 920
	Phone-subscription	12	13	37 440
	None of the above	47	45	129 600
	Can not say	19	19	54 720

Use of extra money	Magazines, books, movies	17	17	48 960
	Eating, drinking, partying in a restaurant	32	37	106 560
	Exercises and sports equipment	26	29	83 520
	Cultural events (eg. concerts, theater, festivals)	33	32	92 160
	Renovation, interior design	25	24	69 120
	Health services and personal well-being	21	17	48 960
	Travel	40	39	112 320
	Consumer electronics and IT equipment, mobile phones	16	18	51 840
	Clothes, shoes and bags	23	25	72 000
	Home services (cleaning and other housekeeping services)	6	5	14 400
	Car, boat, motorcycle	13	15	43 200
	Cosmetics and beauty care	10	11	31 680
	Saving, investing	46	47	135 360
	Other	8	8	23 040
	There is no extra money left after mandatory expenses	8	8	23 040
	Can not say	3	3	8 640
Planning on buying/doing in the next 12 months

Aku Ankka magazine's reader profile / Source NRS 2023

Aku Ankka

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Readers: 288 000 / KMT 2023 Download magazine graphs (PDF)

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