Finnish Magazine Rate Cards

Aku Ankka

Donald Duck is the most loved cartoon character in Finland. Aku Ankka, the magazine named after Donald, is the largest family magazine with approximately 568 000 readers – both children and adults – every week. In addition, Aku Ankka is the largest subscribed periodical in Finland. [Compared to other magazines,] Aku Ankka has an overwhelming reach across children, adolescents, men and families with children. Readership surveys indicate that children are good at distinguishing advertising from other content, and they understand the purpose of advertising. Interviewed children say that advertisements in the magazine spark discussion, provide information on the products and help them to make choices. The surprising plot twists, the rich and clever Finnish language and the current contents guarantee that people of all ages enjoy the company of Aku Ankka!

Magazine's website: http://www.akuankka.fi/ Follow us :

Contact info
Media info
Timetable
Advertisement rates
Technical info
NRS Facts

Advertisement sales

Advertisement sales	Sanoma Media Finland Oy
Phone	010 808 085
Email	etunimi.sukunimi@sanoma.com
Contact person	Sirkka Pulkkinen mediapalvelu@sanoma.com
Www	http://media.sanoma.fi/

Contact info

Publisher	Sanoma Media Finland Oy
Visiting address	Porkkalankatu 20 A 00180 Helsinki
Postal address	PL 100 00040 Sanoma
Phone	09 1201
Päätoimittaja	Aki Hyyppä

Circulation or copies

Issues per year	52

Readership

Readership	317 000
Total reach	329 000
How many times read	2
Minutes of reading	24 min
Sources	KMT 2020

Timetable

Issue	Publishing date	Reservation	Material	Research number	Additional info
1	07.01.2021	04.12.2020	08.12.2020		Thema: 68-page "Thick Aku"
2	13.01.2021	04.12.2020	08.12.2020		Thema: To celebrate Wikipedia's 20th anniversary, duck boys act as fact-checkers.
3	20.01.2021	18.12.2020	22.12.2020		Thema: A great comic book school begins.
4	27.01.2021	29.12.2020	04.01.2021
5	03.02.2021	08.01.2021	12.01.2021		Thema: 68-page "Thick Aku"
6	10.02.2021	15.01.2021	19.01.2021		Thema: Large music issue
7	17.02.2021	15.01.2021	19.01.2021
8	24.02.2021	29.01.2021	02.02.2021
9	03.03.2021	05.02.2021	09.02.2021		Thema: 68-page "Thick Aku"
10	10.03.2021	12.02.2021	16.02.2021
11	17.03.2021	12.02.2021	16.02.2021
12	24.03.2021	26.02.2021	02.03.2021
13	31.03.2021	05.03.2021	09.03.2021
14	07.04.2021	12.03.2021	16.03.2021		Thema: 68-page "Thick Aku"
15	14.04.2021	12.03.2021	16.03.2021
16	21.04.2021	24.03.2021	26.03.2021		Thema: The well-known female science makers series begins.
17	28.04.2021	24.03.2021	26.03.2021
18	05.05.2021	09.04.2021	13.04.2021		Thema: 68-page "Thick Aku"
19	12.05.2021	09.04.2021	13.04.2021		Thema: Hockey story to celebrate the IIHF World Championship.
20	19.05.2021	22.04.2021	26.04.2021
21	26.05.2021	30.04.2021	04.05.2021		Thema: Sticker supplement
22	02.06.2021	06.05.2021	10.05.2021		Thema: 68-page "Thick Aku"
23	09.06.2021	06.05.2021	10.05.2021
24	16.06.2021	21.05.2021	25.05.2021
25	23.06.2021	28.05.2021	01.06.2021		Thema: European Football Championship: A series written with Teemu Pukki!
26	30.06.2021	28.05.2021	01.06.2021
27	07.07.2021	11.06.2021	15.06.2021		Thema: 68-page "Thick Aku"
28	14.07.2021	18.06.2021	22.06.2021
29	21.07.2021	24.06.2021	29.06.2021
30	28.07.2021	02.07.2021	06.07.2021		Thema: In honor of Pulivar's birthday, a pet issue!
31	04.08.2021	09.07.2021	13.07.2021		Thema: 68-page "Thick Aku"
32	11.08.2021	16.07.2021	20.07.2021		Thema: School timetable leaflet
33	18.08.2021	16.07.2021	20.07.2021		Thema: Issue without adults. In editorial staff, power is given to kids.
34	25.08.2021	30.07.2021	03.08.2021
35	01.09.2021	05.08.2021	09.08.2021		Thema: 68-page "Thick Aku"
36	08.09.2021	13.08.2021	17.08.2021
37	15.09.2021	20.08.2021	24.08.2021
38	22.09.2021	27.08.2021	31.08.2021
39	29.09.2021	03.09.2021	07.09.2021
40	06.10.2021	10.09.2021	14.09.2021		Thema: 68-page "Thick Aku"
41	13.10.2021	17.09.2021	21.09.2021		Thema: Seven duck brothers, 150th anniversary of Aleksis Kivi's classic
42	20.10.2021	17.09.2021	21.09.2021
43	27.10.2021	01.10.2021	05.10.2021
44	03.11.2021	08.10.2021	12.10.2021		Thema: 68-page "Thick Aku"
45	10.11.2021	08.10.2021	12.10.2021
46	17.11.2021	21.10.2021	25.10.2021
47	24.11.2021	29.10.2021	02.11.2021
48	01.12.2021	05.11.2021	09.11.2021		Thema: A 68-page huge 70th birthday party issue!
49	08.12.2021	05.11.2021	09.11.2021
50	15.12.2021	19.11.2021	23.11.2021
51	22.12.2021	26.11.2021	30.11.2021
52 - 53	29.12.2021	26.11.2021	30.11.2021		Thema: Great New Year's Issue

Advertisement rates

2/1

Position: Not specified

Size including margin: 340 x 250 mm

4-colour price 23548 €

1/1

Position: Not specified

Size including margin: 170 x 250 mm

4-colour price 11774 €

1/1

Position: 3. Cover

Size including margin: 170 x 250 mm

4-colour price 13449 €

1/1

Position: Back cover

Size including margin: 170 x 218 mm

4-colour price 14159 €

1/2

Position: Not specified

Size including margin: 85 x 250 mm

4-colour price 5786 €

1/2

Position: Not specified

Size including margin: 170 x 125 mm

4-colour price 5786 €

1/4

Position: Not specified

Size including margin: 83 x 123 mm

4-colour price 4496 €

Desktop

Kuvaus: Dynaaminen tapetti korkea

Koko px.: 1600x1200/400

Hinta: CPM / Cost per thousand 46,00 €

Desktop

Kuvaus: Dynaaminen tapetti matala

Koko px.: 1600x1200/250

Hinta: CPM / Cost per thousand 35,00 €

Desktop

Kuvaus: Jättiboksi

Koko px.: 468x400

Hinta: CPM / Cost per thousand 7,00 €

Desktop

Kuvaus: Maksiparaati

Koko px.: 980x552

Hinta: CPM / Cost per thousand 46,00 €

Desktop

Kuvaus: Paraati

Koko px.: 980x400 + tapetti

Hinta: CPM / Cost per thousand 46,00 €

Desktop

Kuvaus: Paraati

Koko px.: 980x400

Hinta: CPM / Cost per thousand 35,00 €

Desktop

Kuvaus: Tuplaboksi

Koko px.: 468x600

Hinta: CPM / Cost per thousand 12,00 €

Mobiili

Kuvaus: Mobiiliboksi

Koko px.: 600x500

Hinta: CPM / Cost per thousand 15,00 €

Mobiili

Kuvaus: Mobiiliparaati

Koko px.: 600x600

Hinta: CPM / Cost per thousand 19,00 €

Info about inserts

Technical data

Size mm	170 x 250 mm
Bleed mm	5 mm
Printing process	Offset
Binding	Saddle-stitching

Printing house

Printer	Walstead CE , Starachowice

Technical info / material

Ad material delivery	Aineistot toimitetaan aineistolinkin kautta. Ilmoitusvarauksessa kerrottu aineistontoimittaja saa linkin sähköpostiinsa.
Technical data	Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi ilmoituksen ulkoreunaa. PDF:ään lisätään 5 mm leikkausvara (bleed) ja leikkuumerkit. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineistotiedot/printti-aineisto-ohjeet#aikakauslehdet.

Readers: 317 000 / NRS 2020 Download magazine graphs (PDF)

Reader profile
Attitude towards advertising
Reading habits and advertising effects
Purchase process
Buyer profile

Reader profile		All 15+ %	Aku Ankka Readers %	Aku Ankka Amount of readers
Sex	Women	51	42	133 140
Sex	Men	49	58	183 860

Age	15-24 y	13	19	60 230
	25-34 y	14	14	44 380
	35-44 y	14	24	76 080
	45-54 y	14	17	53 890
	55-64 y	16	12	38 040
	65+ y	28	14	44 380

Gender + age	Female 15-29 years	10	10	31 700
	Female 30-49 years	14	17	53 890
	Female 50+ years	28	14	44 380
	Male 15-29 years	10	15	47 550
	Male 30-49 years	14	23	72 910
	Male 50+ years	24	20	63 400

Household position	Lives at home with parents	7	13	41 210
	Lives alone	25	19	60 230
	Lives with spouse	38	26	82 420
	Lives with spouse and children	25	37	117 290
	Single parent	2	3	9 510
	Other	2	2	6 340

Profession	Top Management	3	4	12 680
	white-collar worker, higher-level	14	16	50 720
	White-collar worker	14	15	47 550
	Worker	11	15	47 550
	Farmer	1	2	6 340
	Other entrepreneur	4	4	12 680
	Pensioner	31	15	47 550
	Student, pupil	12	17	53 890
	Homewife, home dad	1	1	3 170
	Unemployed	3	3	9 510
	Other	4	4	12 680
	No answer	2	3	9 510

Education	Elementary school	6	5	15 850
	Secondary school	7	9	28 530
	Vocational	30	32	101 440
	High school	14	15	47 550
	University of Applied Sciences	18	17	53 890
	University	24	21	66 570
	Something else	2	1	3 170

Size of the household	1 pers	27	19	60 230
	2 pers	38	25	79 250
	3 pers	14	18	57 060
	4 pers	13	22	69 740
	5+ pers	8	16	50 720

Household income (gross)	Below 20 000 € /y	13	11	34 870
	20 000 - 35 000 € /y	22	18	57 060
	35 001 - 50 000 € /y	20	19	60 230
	50 001 - 85 000 € /y	21	22	69 740
	85 001 - 100 000 € /y	5	6	19 020
	Over 100 000 € /y	6	7	22 190
	Don't want to tell	6	5	15 850
	Can't say / No answer	8	13	41 210

Decision-maker in grocery purchases	Yes	94	91	288 470
	Don't know	6	8	25 360
	Can not say	0	0	0

Housing	Apartment	34	28	88 760
	Row house or semi-detached house	17	16	50 720
	Detached house	44	50	158 500
	Farm	3	5	15 850
	Something else	1	1	3 170
	Can not say	0	0	0

Ownership of housing	Owner-occupied residence	73	75	237 750
	Rented residence	23	21	66 570
	Right of residence apartment	2	2	6 340
	Something else	1	2	6 340
	Can not say	1	1	3 170

Cottage or holiday home in regular use	Yes	41	39	123 630
	No	58	59	187 030
	Can not say	1	2	6 340

Number of cars in household	One car	47	42	133 140
	Two cars	29	34	107 780
	Three or more cars	9	13	41 210
	No car	14	11	34 870

Advertising ban at the door / mailbox	Yes	23	22	69 740
	No	76	77	244 090
	Can not say	1	1	3 170

lifecycle	In paid job, entrepreneur, freelancer, farmer	51	60	190 200
	Temporarily absent (= time off from work, care or study, maternity leave)	2	2	6 340
	Retired	31	15	47 550
	Unemployed / laid off	3	3	9 510
	Schoolboy or student	12	17	53 890
	Housewife or father	1	1	3 170
	In the military or performing civilian service	0	0	0
	Other	1	0	0
	Don't want to say	0	0	0
	Can not say	0	0	0

Participation in workplace procurement decisions	Yes	25	30	95 100
	No	25	29	91 930
	Can't say / No answer	51	41	129 970

Health services used in the household	Public health services	85	84	266 280
	Employer - funded health care services	48	59	187 030
	Private, self-funded healthcare services	39	36	114 120
	Private health insurance services	21	27	85 590
	No health care	1	1	3 170
	Can not say	1	2	6 340

Type of municipality (7 class)	Greater Helsinki	19	16	50 720
	Turku or Tampere	8	6	19 020
	Oulu	4	5	15 850
	70 000 - 150 000 inhabitants town	13	13	41 210
	Urban municipality	26	28	88 760
	Conurbation	16	17	53 890
	Countryside	13	14	44 380

Pets in household	Cat	16	19	60 230
	Dog	26	31	98 270
	Some other pet	5	7	22 190
	No pets	61	54	171 180

Family with kids	Yes	34	54	171 180
Family with kids	No	66	46	145 820

Use of glasses or contact lenses	Yes	68	59	187 030
Use of glasses or contact lenses	No	32	41	129 970
How often different content is read
The frequency of reading: Print magazines	Daily	14	14	44 380
	5-6 days a week	5	5	15 850
	1-4 days a week	30	35	110 950
	Monthly	26	28	88 760
	Rarely	19	15	47 550
	Never	4	3	9 510
	Can not say	0	0	0

The frequency of reading: Magazine content in digital format	Daily	19	19	60 230
	5-6 days a week	6	7	22 190
	1-4 days a week	19	23	72 910
	Monthly	16	16	50 720
	Rarely	26	25	79 250
	Never	13	9	28 530
	Can not say	1	1	3 170

The frequency of reading: Print newspapers or afternoon papers	Daily	34	28	88 760
	5-6 days a week	6	8	25 360
	1-4 days a week	25	31	98 270
	Monthly	14	17	53 890
	Rarely	17	14	44 380
	Never	4	2	6 340
	Can not say	0	0	0

The frequency of reading: Newspaper or afternoon paper content in digital format	Daily	51	51	161 670
	5-6 days a week	11	11	34 870
	1-4 days a week	18	20	63 400
	Monthly	7	6	19 020
	Rarely	9	8	25 360
	Never	5	3	9 510
	Can not say	0	0	0

The frequency of reading: Free and free delivery newspapers	Daily	7	7	22 190
	5-6 days a week	5	4	12 680
	1-4 days a week	40	37	117 290
	Monthly	19	20	63 400
	Rarely	21	23	72 910
	Never	7	8	25 360
	Can not say	2	2	6 340

The frequency of watching: Free online TV services	Daily	19	19	60 230
	5-6 days a week	10	10	31 700
	1-4 days a week	30	31	98 270
	Monthly	19	22	69 740
	Rarely	15	14	44 380
	Never	5	4	12 680
	Can not say	1	1	3 170

The frequency of watching: Pay TV and streaming services	Daily	17	19	60 230
	5-6 days a week	10	11	34 870
	1-4 days a week	19	23	72 910
	Monthly	9	10	31 700
	Rarely	11	11	34 870
	Never	34	25	79 250
	Can not say	1	1	3 170

The frequency of watching: Programs of YLE (national proadcaster) TV channels	Daily	48	39	123 630
	5-6 days a week	10	11	34 870
	1-4 days a week	19	22	69 740
	Monthly	10	13	41 210
	Rarely	9	11	34 870
	Never	3	3	9 510
	Can not say	0	0	0

The frequency of watching: Programs of commercial TV channels	Daily	40	36	114 120
	5-6 days a week	12	13	41 210
	1-4 days a week	22	24	76 080
	Monthly	9	10	31 700
	Rarely	9	10	31 700
	Never	7	6	19 020
	Can not say	0	0	0

The frequency of listening: Programs of YLE (national proadcaster) radio-channels	Daily	24	19	60 230
	5-6 days a week	7	7	22 190
	1-4 days a week	18	18	57 060
	Monthly	11	12	38 040
	Rarely	25	28	88 760
	Never	14	15	47 550
	Can not say	2	1	3 170

The frequency of listening: Programs of commercial radio channels	Daily	20	22	69 740
	5-6 days a week	11	13	41 210
	1-4 days a week	23	25	79 250
	Monthly	13	14	44 380
	Rarely	18	16	50 720
	Never	14	9	28 530
	Can not say	1	1	3 170

The frequency of listening: Podcasts	Daily	3	3	9 510
	5-6 days a week	2	2	6 340
	1-4 days a week	8	9	28 530
	Monthly	12	15	47 550
	Rarely	26	29	91 930
	Never	45	38	120 460
	Can not say	4	3	9 510

User frequency and following: Social media	Daily	56	61	193 370
	5-6 days a week	6	6	19 020
	1-4 days a week	8	8	25 360
	Monthly	4	4	12 680
	Rarely	6	6	19 020
	Never	20	16	50 720
	Can not say	1	0	0

User frequency and following: Bloggers, YouTubers, or social media influencers	Daily	11	14	44 380
	5-6 days a week	5	6	19 020
	1-4 days a week	10	12	38 040
	Monthly	8	9	28 530
	Rarely	24	23	72 910
	Never	40	36	114 120
	Can not say	1	1	3 170

User frequency: Instant messaging	Daily	64	71	225 070
	5-6 days a week	10	10	31 700
	1-4 days a week	10	8	25 360
	Monthly	4	3	9 510
	Rarely	3	2	6 340
	Never	9	6	19 020
	Can not say	1	0	0

A paid Finnish newspaper is subscribed to my household (print or digital)	Yes	59	55	174 350
	No	40	44	139 480
	Can not say	1	2	6 340

I tend to buy tabloids	Yes	9	8	25 360
	No	89	91	288 470
	Can not say	1	1	3 170

A paid Finnish magazine is subscribed to my household (print or digital)	Yes	49	46	145 820
	No	49	52	164 840
	Can not say	2	2	6 340

I tend to buy single copy magazines	Yes	18	18	57 060
	No	80	81	256 770
	Can not say	2	2	6 340

Aku Ankka magazine's reader profile / Source NRS 2020

Attitude towards advertising in different media channels		All 15+ %	Aku Ankka Readers %	Aku Ankka Amount of readers
Attitude towards advertising: Newspapers	Positive	47	48	152 160
	Neutrally	41	41	129 970
	Negative	13	11	34 870

Attitude towards advertising: Magazines	Positive	47	49	155 330
	Neutrally	39	39	123 630
	Negative	13	12	38 040

Attitude towards advertising: Free and local newspapers	Positive	58	59	187 030
	Neutrally	33	32	101 440
	Negative	9	9	28 530

Attitude towards advertising: Newspaper/Magazine websites or applications	Positive	28	31	98 270
	Neutrally	41	39	123 630
	Negative	31	30	95 100

Attitude towards advertising: Social media (Facebook, Instagram etc.)	Positive	21	23	72 910
	Neutrally	37	36	114 120
	Negative	42	42	133 140

Attitude towards advertising: Blogs	Positive	15	17	53 890
	Neutrally	45	44	139 480
	Negative	40	39	123 630

Attitude towards advertising: Newsletters to email	Positive	8	9	28 530
	Neutrally	17	17	53 890
	Negative	75	74	234 580

Attitude towards advertising: Other websites	Positive	18	22	69 740
	Neutrally	44	44	139 480
	Negative	38	34	107 780

Attitude towards advertising: Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.)	Positive	33	39	123 630
	Neutrally	37	36	114 120
	Negative	29	25	79 250

Attitude towards advertising: Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.)	Positive	23	28	88 760
	Neutrally	36	37	117 290
	Negative	41	35	110 950

Attitude towards advertising: Home delivered advertisements and catalogues	Positive	47	49	155 330
	Neutrally	30	29	91 930
	Negative	23	22	69 740

Attitude towards advertising: Out-of-home advertising	Positive	37	43	136 310
	Neutrally	46	43	136 310
	Negative	17	14	44 380

Aku Ankka magazine's reader profile / Source NRS 2020

Reading device and advertising effect		All 15+ %	Aku Ankka Readers %	Aku Ankka Amount of readers
I relax and get inspired by magazines	Agree	81	80	253 600
	Disagree	14	15	47 550
	Can not say	5	5	15 850

I experience pampering moments with magazines	Agree	55	54	171 180
	Disagree	38	39	123 630
	Can not say	7	7	22 190

A professional magazine keeps me up to date on professional matters	Agree	75	78	247 260
	Disagree	14	13	41 210
	Can not say	12	10	31 700

The industry specialty magazine provides information on my hobbies and interests	Agree	86	89	282 130
	Disagree	8	7	22 190
	Can not say	7	5	15 850

Finnish magazines offer reliable comparisons and tests	Agree	70	73	231 410
	Disagree	19	18	57 060
	Can not say	11	9	28 530

Finnish magazines offer reliable product recommendations	Agree	65	68	215 560
	Disagree	23	22	69 740
	Can not say	12	10	31 700

Finnish magazines are of high quality	Agree	83	85	269 450
	Disagree	11	10	31 700
	Can not say	6	5	15 850

I follow important magazines on social media	Agree	35	40	126 800
	Disagree	59	56	177 520
	Can not say	5	4	12 680

I read important magazines from cover to cover	Agree	56	57	180 690
	Disagree	40	41	129 970
	Can not say	3	2	6 340

Ads are part of the content of the magazine	Agree	60	61	193 370
	Disagree	35	35	110 950
	Can not say	4	3	9 510

Ads in magazines make new things familiar	Agree	69	70	221 900
	Disagree	27	27	85 590
	Can not say	4	4	12 680

I have applied for additional information about the journal advertised product, eg. Online	Agree	52	55	174 350
	Disagree	44	42	133 140
	Can not say	4	3	9 510

I have purchased products based on the ad in magazine	Agree	45	45	142 650
	Disagree	50	51	161 670
	Can not say	5	4	12 680

I'm trying out tips or guidelines (like recipes) in magazine ads	Agree	62	62	196 540
	Disagree	36	35	110 950
	Can not say	3	2	6 340

I'm experimenting with product samples in magazines (like food or cosmetics)	Agree	40	41	129 970
	Disagree	56	55	174 350
	Can not say	4	4	12 680

I rely on product recommendations from bloggers and tubers	Agree	17	21	66 570
	Disagree	73	70	221 900
	Can not say	10	9	28 530

Aku Ankka magazine's reader profile / Source NRS 2020

Use of information sources during the purchase process		All 15+ %	Aku Ankka Readers %	Aku Ankka Amount of readers
Searching ideas and tips
Information sources, cars and car purchase	Print magazines	13	13	41 210
	Newspapers	16	16	50 720
	Magazine websites	6	8	25 360
	Newspaper websites	5	7	22 190
	Blogs	2	2	6 340
	Social media	10	14	44 380
	Other websites	41	47	148 990
	Television	10	13	41 210
	Radio	1	2	6 340
	Direct mail	11	11	34 870
	None of the above	42	37	117 290

Information sources, consumer electronics and information technology	Print magazines	18	17	53 890
	Newspapers	21	20	63 400
	Magazine websites	9	10	31 700
	Newspaper websites	8	8	25 360
	Blogs	6	8	25 360
	Social media	20	26	82 420
	Other websites	49	53	168 010
	Television	18	20	63 400
	Radio	2	3	9 510
	Direct mail	38	36	114 120
	None of the above	17	15	47 550

Information sources, beauty care and cosmetics	Print magazines	22	18	57 060
	Newspapers	7	6	19 020
	Magazine websites	8	8	25 360
	Newspaper websites	4	4	12 680
	Blogs	10	11	34 870
	Social media	21	24	76 080
	Other websites	15	14	44 380
	Television	13	13	41 210
	Radio	2	2	6 340
	Direct mail	14	12	38 040
	None of the above	50	52	164 840

Information sources, travel	Print magazines	21	21	66 570
	Newspapers	18	16	50 720
	Magazine websites	10	12	38 040
	Newspaper websites	9	9	28 530
	Blogs	12	14	44 380
	Social media	28	34	107 780
	Other websites	51	53	168 010
	Television	18	20	63 400
	Radio	3	4	12 680
	Direct mail	10	10	31 700
	None of the above	26	26	82 420

Information sources, style and fashion	Print magazines	27	24	76 080
	Newspapers	14	12	38 040
	Magazine websites	11	12	38 040
	Newspaper websites	6	6	19 020
	Blogs	12	14	44 380
	Social media	27	32	101 440
	Other websites	31	33	104 610
	Television	18	19	60 230
	Radio	1	2	6 340
	Direct mail	25	24	76 080
	None of the above	33	34	107 780

Information sources, building and renovating	Print magazines	23	23	72 910
	Newspapers	15	14	44 380
	Magazine websites	9	11	34 870
	Newspaper websites	6	6	19 020
	Blogs	7	9	28 530
	Social media	17	21	66 570
	Other websites	33	37	117 290
	Television	20	23	72 910
	Radio	1	2	6 340
	Direct mail	26	25	79 250
	None of the above	34	31	98 270

Information sources, food, cooking and baking	Print magazines	38	37	117 290
	Newspapers	26	23	72 910
	Magazine websites	20	23	72 910
	Newspaper websites	15	16	50 720
	Blogs	18	20	63 400
	Social media	34	39	123 630
	Other websites	39	42	133 140
	Television	29	31	98 270
	Radio	4	6	19 020
	Direct mail	24	23	72 910
	None of the above	15	14	44 380

Information sources, eyeglasses, contact lenses or sunglasses	Print magazines	7	6	19 020
	Newspapers	13	11	34 870
	Magazine websites	3	3	9 510
	Newspaper websites	3	3	9 510
	Blogs	1	1	3 170
	Social media	7	8	25 360
	Other websites	22	22	69 740
	Television	11	11	34 870
	Radio	1	2	6 340
	Direct mail	18	15	47 550
	None of the above	55	57	180 690

Information sources, decorating and furniture purchases	Print magazines	28	27	85 590
	Newspapers	17	16	50 720
	Magazine websites	11	12	38 040
	Newspaper websites	6	6	19 020
	Blogs	10	12	38 040
	Social media	23	28	88 760
	Other websites	31	33	104 610
	Television	19	20	63 400
	Radio	1	1	3 170
	Direct mail	31	30	95 100
	None of the above	27	26	82 420

Information sources, saving and investing	Print magazines	9	9	28 530
	Newspapers	12	11	34 870
	Magazine websites	6	7	22 190
	Newspaper websites	7	8	25 360
	Blogs	6	7	22 190
	Social media	10	12	38 040
	Other websites	28	31	98 270
	Television	6	6	19 020
	Radio	2	2	6 340
	Direct mail	3	3	9 510
	None of the above	55	51	161 670

Information sources, health and wellbeing products / services	Print magazines	16	14	44 380
	Newspapers	16	14	44 380
	Magazine websites	7	7	22 190
	Newspaper websites	6	6	19 020
	Blogs	6	6	19 020
	Social media	18	19	60 230
	Other websites	33	33	104 610
	Television	12	12	38 040
	Radio	3	3	9 510
	Direct mail	17	15	47 550
	None of the above	42	43	136 310

Information sources, purchase of sportswear, -footwear or -equipment	Print magazines	15	14	44 380
	Newspapers	21	19	60 230
	Magazine websites	7	9	28 530
	Newspaper websites	7	7	22 190
	Blogs	5	7	22 190
	Social media	18	23	72 910
	Other websites	37	42	133 140
	Television	14	15	47 550
	Radio	1	2	6 340
	Direct mail	34	32	101 440
	None of the above	30	29	91 930

Aku Ankka magazine's reader profile / Source NRS 2020

Buyer profile		All 15+ %	Aku Ankka Readers %	Aku Ankka Amount of readers
Interests	Cars, motor vehicles	25	34	107 780
	Well-being and health	48	42	133 140
	Charity work	15	15	47 550
	Fishing	17	22	69 740
	Beauty care and cosmetics	17	13	41 210
	Literature	32	29	91 930
	Domestic and foreign news	59	59	187 030
	Domestic travel	32	35	110 950
	Culture	36	28	88 760
	Nature and going outdoor	50	48	152 160
	Hunting	9	14	44 380
	Style and fashion	23	17	53 890
	Music and concerts	38	32	101 440
	Going on summer cottage	25	26	82 420
	Local affairs	66	63	199 710
	Computer/console/mobile playing	19	25	79 250
	Politics	43	39	123 630
	Gardening and plants	31	26	82 420
	Building and renovating	33	37	117 290
	Food and drink	42	45	142 650
	Cooking, baking, recipes	42	40	126 800
	Investment	19	22	69 740
	Decorating	32	29	91 930
	Economic and finances	34	35	110 950
	Travelling abroad	41	40	126 800
	Sports, exercising	43	49	155 330
	Sailing, boating	9	12	38 040
	Consumer electronics and information technology	26	32	101 440
	Environmental matters	39	32	101 440
	None of the above	1	1	3 170
Purchases made and planned
Purchases in the last 12 months	Furniture and furnishings	45	47	148 990
	Repair and construction products	40	43	136 310
	Domestic appliances	38	40	126 800
	Electronics or IT products	52	58	183 860
	Cars	20	25	79 250
	Clothing and footwear	84	82	259 940
	Eyeglasses, contact lenses or sunglasses	36	34	107 780
	Sports clothing, footwear or equipment	61	64	202 880
	Saving or investing products or services	24	24	76 080
	Cosmetics and beauty products	49	44	139 480
	Mobile phones	36	42	133 140
	Travels	51	50	158 500
	Products and services for health and well-being	59	55	174 350
	None of the above	1	1	3 170

Intentions to purchase within 12 months	Furniture and furnishings	30	33	104 610
	Repair and construction products	33	35	110 950
	Domestic appliances	19	20	63 400
	Electronics or IT products	27	32	101 440
	Cars	13	14	44 380
	Clothing and footwear	68	68	215 560
	Eyeglasses, contact lenses or sunglasses	26	24	76 080
	Sports clothing, footwear or equipment	44	48	152 160
	Saving or investing products or services	19	21	66 570
	Cosmetics and beauty products	37	33	104 610
	Mobile phones	17	21	66 570
	Travels	46	45	142 650
	Products and services for health and well-being	47	42	133 140
	None of the above	6	6	19 020

Planned acquisitions in the househould over the next 2 years	Building a house	2	3	9 510
	Buying an apartment	11	13	41 210
	Home renovation	27	29	91 930
	Buying a car	24	27	85 590
	Buying a boat	4	4	12 680
	None of these	51	45	142 650

Will consider switching over the next 12 months	Bank	7	8	25 360
	Insurance company	10	11	34 870
	electric company	13	14	44 380
	Internet Connection	10	10	31 700
	Phone-subscription	14	15	47 550
	None of the above	46	42	133 140
	Can not say	22	23	72 910

Use of extra money	Magazines, books, movies	21	20	63 400
	Eating, drinking, partying in a restaurant	35	37	117 290
	Exercises and sports equipment	27	29	91 930
	Cultural events (eg. concerts, theater, festivals)	36	33	104 610
	Renovation, interior design	25	25	79 250
	Health services and personal well-being	18	14	44 380
	Travel	43	41	129 970
	Consumer electronics and IT equipment, mobile phones	15	19	60 230
	Clothes, shoes and bags	27	27	85 590
	Home services (cleaning and other housekeeping services)	4	4	12 680
	Car, boat, motorcycle	12	15	47 550
	Cosmetics and beauty care	13	11	34 870
	Saving, investing	44	44	139 480
	Other	8	9	28 530
	There is no extra money left after mandatory expenses	7	7	22 190
	Can not say	2	2	6 340
Planning on buying/doing in the next 12 months

Aku Ankka magazine's reader profile / Source NRS 2020