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Aku Ankka

Donald Duck is the most loved cartoon character in Finland. Aku Ankka, the magazine named after Donald, is the largest family magazine with approximately 568 000 readers – both children and adults – every week. In addition, Aku Ankka is the largest subscribed periodical in Finland. [Compared to other magazines,] Aku Ankka has an overwhelming reach across children, adolescents, men and families with children. Readership surveys indicate that children are good at distinguishing advertising from other content, and they understand the purpose of advertising. Interviewed children say that advertisements in the magazine spark discussion, provide information on the products and help them to make choices. The surprising plot twists, the rich and clever Finnish language and the current contents guarantee that people of all ages enjoy the company of Aku Ankka!

Magazine's website: http://www.akuankka.fi/ Follow us :

Advertisement sales

Advertisement sales Sanoma Media Finland Oy
Phone 010 808 085
Email yrityspalvelu@sanoma.fi
Contact person Sirkka Pulkkinen
mediapalvelu@sanoma.com
Www http://media.sanoma.fi/

Contact info

Publisher Sanoma Media Finland Oy
Visiting address Töölönlahdenkatu2
00100 Helsinki
Postal address PL 20
00089 Sanoma
Phone 09 1201
Päätoimittaja Aki Hyyppä

Circulation or copies

Issues per year 52

Readership

Readership 302 000
Total reach 322 000
How many times read 2
Minutes of reading 30 min
Sources NRS 2021

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 05.01.2022 08.12.2021 10.12.2021
2 12.01.2022 10.12.2021 14.12.2021
3 19.01.2022 20.12.2021 22.12.2021
4 26.01.2022 28.12.2021 30.12.2021
5 02.02.2022 05.01.2022 10.01.2022
6 09.02.2022 13.01.2022 17.01.2022
7 16.02.2022 20.01.2022 24.01.2022
8 23.02.2022 27.01.2022 31.01.2022
9 02.03.2022 03.02.2022 07.02.2022
10 09.03.2022 10.02.2022 14.02.2022
11 16.03.2022 17.02.2022 21.02.2022
12 23.03.2022 24.02.2022 28.02.2022
13 30.03.2022 03.03.2022 07.03.2022
14 06.04.2022 10.03.2022 14.03.2022
15 13.04.2022 17.03.2022 21.03.2022
16 20.04.2022 24.03.2022 28.03.2022
17 27.04.2022 30.03.2022 01.04.2022
18 04.05.2022 30.03.2022 01.04.2022
19 11.05.2022 12.04.2022 14.04.2022
20 18.05.2022 19.04.2022 21.04.2022
21 25.05.2022 28.04.2022 02.05.2022
22 01.06.2022 28.04.2022 02.05.2022
23 08.06.2022 11.05.2022 13.05.2022
24 15.06.2022 19.05.2022 23.05.2022
25 22.06.2022 24.05.2022 27.05.2022
26 29.06.2022 02.06.2022 06.06.2022
27 06.07.2022 08.06.2022 10.06.2022
28 13.07.2022 16.06.2022 20.06.2022
29 20.07.2022 22.06.2022 27.06.2022
30 27.07.2022 30.06.2022 04.07.2022
31 03.08.2022 30.06.2022 04.07.2022
32 10.08.2022 14.07.2022 18.07.2022
33 17.08.2022 21.07.2022 25.07.2022
34 24.08.2022 21.07.2022 25.07.2022
35 31.08.2022 03.08.2022 05.08.2022
36 07.09.2022 11.08.2022 15.08.2022
37 14.09.2022 18.08.2022 22.08.2022
38 21.09.2022 25.08.2022 29.08.2022
39 28.09.2022 01.09.2022 05.09.2022
40 05.10.2022 08.09.2022 12.09.2022
41 12.10.2022 08.09.2022 12.09.2022
42 19.10.2022 22.09.2022 26.09.2022
43 26.10.2022 29.09.2022 03.10.2022
44 02.11.2022 06.10.2022 10.10.2022
45 09.11.2022 06.10.2022 10.10.2022
46 16.11.2022 18.10.2022 20.10.2022
47 23.11.2022 27.10.2022 31.10.2022
48 30.11.2022 02.11.2022 04.11.2022
49 07.12.2022 02.11.2022 04.11.2022
50 14.12.2022 17.11.2022 21.11.2022
51 21.12.2022 24.11.2022 28.11.2022
52 28.12.2022 30.11.2022 02.12.2022

Advertisement rates

2/1

Position: Not specified

Size including margin: 340 x 250 mm

4-colour price 24396 €

1/1

Position: Not specified

Size including margin: 170 x 250 mm

4-colour price 12198 €

1/1

Position: 3. Cover

Size including margin: 170 x 250 mm

4-colour price 13933 €

1/1

Position: Back cover

Size including margin: 170 x 218 mm

4-colour price 14669 €

1/2

Position: Not specified

Size including margin: 85 x 250 mm

4-colour price 5994 €

1/2

Position: Not specified

Size including margin: 170 x 125 mm

4-colour price 5994 €

1/4

Position: Not specified

Size including margin: 83 x 123 mm

4-colour price 4658 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm 170 x 250 mm
Bleed mm 5 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer Walstead CE , Starachowice

 

Technical info / material

Ad material delivery Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä.
Technical data Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineistotiedot/printti-aineisto-ohjeet#aikakauslehdet.

Readers: 302 000 / NRS 2021 Download magazine graphs (PDF)

Reader profile All 15+ % Aku Ankka
Readers %
Aku Ankka
Amount of readers
SexWomen5143129 860
Men4957172 140
Age15-24 y131957 380
25-34 y141339 260
35-44 y142472 480
45-54 y141751 340
55-64 y161236 240
65+ y291545 300
Gender + ageFemale 15-29 years101030 200
Female 30-49 years141854 360
Female 50+ years281545 300
Male 15-29 years101545 300
Male 30-49 years142266 440
Male 50+ years242060 400
Household positionLives at home with parents71339 260
Lives alone272060 400
Lives with spouse372575 500
Lives with spouse and children2337111 740
Single parent226 040
Other326 040
ProfessionTop Management4412 080
white-collar worker, higher-level151854 360
White-collar worker131339 260
Worker101442 280
Farmer126 040
Other entrepreneur3412 080
Pensioner311751 340
Student, pupil121751 340
Homewife, home dad113 020
Unemployed339 060
Other4515 100
No answer339 060
EducationElementary school6515 100
Secondary school7824 160
Vocational293193 620
High school131545 300
University of Applied Sciences181751 340
University252266 440
Something else213 020
Size of the household1 pers282163 420
2 pers392781 540
3 pers141751 340
4 pers122163 420
5+ pers71545 300
Household income (gross)Below 20 000 € /y131133 220
20 000 - 35 000 € /y211751 340
35 001 - 50 000 € /y201957 380
50 001 - 85 000 € /y212369 460
85 001 - 100 000 € /y6721 140
Over 100 000 € /y6721 140
Don't want to tell6515 100
Can't say / No answer71133 220
Decision-maker in grocery purchasesYes9492277 840
Don't know6721 140
Can not say113 020
HousingApartment342781 540
Row house or semi-detached house171648 320
Detached house4450151 000
Farm4515 100
Something else113 020
Can not say000
Ownership of housingOwner-occupied residence7474223 480
Rented residence222060 400
Right of residence apartment239 060
Something else126 040
Can not say113 020
Cottage or holiday home in regular useYes4140120 800
No5858175 160
Can not say126 040
Number of cars in householdOne car4639117 780
Two cars3037111 740
Three or more cars101339 260
No car141133 220
Advertising ban at the door / mailboxYes242163 420
No7678235 560
Can not say113 020
lifecycleIn paid job, entrepreneur, freelancer, farmer5059178 180
Temporarily absent (= time off from work, care or study, maternity leave)113 020
Retired311751 340
Unemployed / laid off339 060
Schoolboy or student121751 340
Housewife or father113 020
In the military or performing civilian service000
Other113 020
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes232987 580
No252884 560
Can't say / No answer5143129 860
Health services used in the householdPublic health services8584253 680
Employer - funded health care services4959178 180
Private, self-funded healthcare services3834102 680
Private health insurance services212678 520
No health care100
Can not say126 040
Type of municipality (7 class)Greater Helsinki191648 320
Turku or Tampere8618 120
Oulu4412 080
70 000 - 150 000 inhabitants town131236 240
Urban municipality272987 580
Conurbation161854 360
Countryside131545 300
Pets in householdCat171957 380
Dog263296 640
Some other pet5721 140
No pets6053160 060
Family with kidsYes3151154 020
No6949147 980
Use of glasses or contact lensesYes6860181 200
No3240120 800
How often different content is read
The frequency of reading: Print magazinesDaily151442 280
5-6 days a week4515 100
1-4 days a week2835105 700
Monthly252678 520
Rarely211751 340
Never539 060
Can not say000
The frequency of reading: Magazine content in digital formatDaily202163 420
5-6 days a week5618 120
1-4 days a week192472 480
Monthly161648 320
Rarely252369 460
Never13927 180
Can not say100
The frequency of reading: Print newspapers or afternoon papersDaily342884 560
5-6 days a week5824 160
1-4 days a week232987 580
Monthly141751 340
Rarely191545 300
Never539 060
Can not say000
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily5354163 080
5-6 days a week101030 200
1-4 days a week172060 400
Monthly6618 120
Rarely9824 160
Never539 060
Can not say000
The frequency of reading: Free and free delivery newspapersDaily6515 100
5-6 days a week5515 100
1-4 days a week4242126 840
Monthly181751 340
Rarely202163 420
Never8824 160
Can not say113 020
The frequency of watching: Free online TV servicesDaily171854 360
5-6 days a week101030 200
1-4 days a week313296 640
Monthly202163 420
Rarely151442 280
Never6412 080
Can not say113 020
The frequency of watching: Pay TV and streaming servicesDaily151854 360
5-6 days a week101133 220
1-4 days a week192266 440
Monthly91030 200
Rarely111133 220
Never352678 520
Can not say113 020
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily4838114 760
5-6 days a week101133 220
1-4 days a week192472 480
Monthly111339 260
Rarely101133 220
Never339 060
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily383399 660
5-6 days a week131442 280
1-4 days a week232575 500
Monthly91133 220
Rarely101030 200
Never7618 120
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily241957 380
5-6 days a week7721 140
1-4 days a week171854 360
Monthly111339 260
Rarely262987 580
Never141339 260
Can not say113 020
The frequency of listening: Programs of commercial radio channelsDaily182163 420
5-6 days a week101236 240
1-4 days a week232575 500
Monthly131339 260
Rarely201648 320
Never161133 220
Can not say113 020
The frequency of listening: PodcastsDaily339 060
5-6 days a week239 060
1-4 days a week91133 220
Monthly121545 300
Rarely262987 580
Never4436108 720
Can not say439 060
User frequency and following: Social mediaDaily5660181 200
5-6 days a week6721 140
1-4 days a week9927 180
Monthly339 060
Rarely5515 100
Never191648 320
Can not say000
User frequency and following: Bloggers, YouTubers, or social media influencersDaily111442 280
5-6 days a week5618 120
1-4 days a week111339 260
Monthly8927 180
Rarely242369 460
Never4034102 680
Can not say113 020
User frequency: Instant messaging Daily6471214 420
5-6 days a week10927 180
1-4 days a week10927 180
Monthly439 060
Rarely326 040
Never9618 120
Can not say100
A paid Finnish newspaper is subscribed to my household (print or digital)Yes5955166 100
No4043129 860
Can not say126 040
I tend to buy tabloidsYes9824 160
No8990271 800
Can not say126 040
A paid Finnish magazine is subscribed to my household (print or digital)Yes5047141 940
No4950151 000
Can not say239 060
I tend to buy single copy magazinesYes181957 380
No8080241 600
Can not say226 040

Aku Ankka magazine's reader profile / Source NRS 2021

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.