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Aku Ankka

Donald Duck is the most loved cartoon character in Finland. Aku Ankka, the magazine named after Donald, is the largest family magazine with approximately 568 000 readers – both children and adults – every week. In addition, Aku Ankka is the largest subscribed periodical in Finland. [Compared to other magazines,] Aku Ankka has an overwhelming reach across children, adolescents, men and families with children. Readership surveys indicate that children are good at distinguishing advertising from other content, and they understand the purpose of advertising. Interviewed children say that advertisements in the magazine spark discussion, provide information on the products and help them to make choices. The surprising plot twists, the rich and clever Finnish language and the current contents guarantee that people of all ages enjoy the company of Aku Ankka!

Magazine's website: http://www.akuankka.fi/ Follow us :

Advertisement sales

Advertisement sales Sanoma Media Finland Oy
Phone 010 808 085
Email etunimi.sukunimi@sanoma.com
Contact person Sirkka Pulkkinen
mediapalvelu@sanoma.com
Www http://media.sanoma.fi/

Contact info

Publisher Sanoma Media Finland Oy
Visiting address Porkkalankatu 20 A
00180 Helsinki
Postal address PL 100
00040 Sanoma
Phone 09 1201
Päätoimittaja Aki Hyyppä

Circulation or copies

Issues per year 52

Readership

Readership 317 000
Total reach 329 000
How many times read 2
Minutes of reading 24 min
Sources KMT 2020

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 07.01.2021 04.12.2020 08.12.2020 Thema: 68-page "Thick Aku"
2 13.01.2021 04.12.2020 08.12.2020 Thema: To celebrate Wikipedia's 20th anniversary, duck boys act as fact-checkers.
3 20.01.2021 18.12.2020 22.12.2020 Thema: A great comic book school begins.
4 27.01.2021 29.12.2020 04.01.2021
5 03.02.2021 08.01.2021 12.01.2021 Thema: 68-page "Thick Aku"
6 10.02.2021 15.01.2021 19.01.2021 Thema: Large music issue
7 17.02.2021 15.01.2021 19.01.2021
8 24.02.2021 29.01.2021 02.02.2021
9 03.03.2021 05.02.2021 09.02.2021 Thema: 68-page "Thick Aku"
10 10.03.2021 12.02.2021 16.02.2021
11 17.03.2021 12.02.2021 16.02.2021
12 24.03.2021 26.02.2021 02.03.2021
13 31.03.2021 05.03.2021 09.03.2021
14 07.04.2021 12.03.2021 16.03.2021 Thema: 68-page "Thick Aku"
15 14.04.2021 12.03.2021 16.03.2021
16 21.04.2021 24.03.2021 26.03.2021 Thema: The well-known female science makers series begins.
17 28.04.2021 24.03.2021 26.03.2021
18 05.05.2021 09.04.2021 13.04.2021 Thema: 68-page "Thick Aku"
19 12.05.2021 09.04.2021 13.04.2021 Thema: Hockey story to celebrate the IIHF World Championship.
20 19.05.2021 22.04.2021 26.04.2021
21 26.05.2021 30.04.2021 04.05.2021 Thema: Sticker supplement
22 02.06.2021 06.05.2021 10.05.2021 Thema: 68-page "Thick Aku"
23 09.06.2021 06.05.2021 10.05.2021
24 16.06.2021 21.05.2021 25.05.2021
25 23.06.2021 28.05.2021 01.06.2021 Thema: European Football Championship: A series written with Teemu Pukki!
26 30.06.2021 28.05.2021 01.06.2021
27 07.07.2021 11.06.2021 15.06.2021 Thema: 68-page "Thick Aku"
28 14.07.2021 18.06.2021 22.06.2021
29 21.07.2021 24.06.2021 29.06.2021
30 28.07.2021 02.07.2021 06.07.2021 Thema: In honor of Pulivar's birthday, a pet issue!
31 04.08.2021 09.07.2021 13.07.2021 Thema: 68-page "Thick Aku"
32 11.08.2021 16.07.2021 20.07.2021 Thema: School timetable leaflet
33 18.08.2021 16.07.2021 20.07.2021 Thema: Issue without adults. In editorial staff, power is given to kids.
34 25.08.2021 30.07.2021 03.08.2021
35 01.09.2021 05.08.2021 09.08.2021 Thema: 68-page "Thick Aku"
36 08.09.2021 13.08.2021 17.08.2021
37 15.09.2021 20.08.2021 24.08.2021
38 22.09.2021 27.08.2021 31.08.2021
39 29.09.2021 03.09.2021 07.09.2021
40 06.10.2021 10.09.2021 14.09.2021 Thema: 68-page "Thick Aku"
41 13.10.2021 17.09.2021 21.09.2021 Thema: Seven duck brothers, 150th anniversary of Aleksis Kivi's classic
42 20.10.2021 17.09.2021 21.09.2021
43 27.10.2021 01.10.2021 05.10.2021
44 03.11.2021 08.10.2021 12.10.2021 Thema: 68-page "Thick Aku"
45 10.11.2021 08.10.2021 12.10.2021
46 17.11.2021 21.10.2021 25.10.2021
47 24.11.2021 29.10.2021 02.11.2021
48 01.12.2021 05.11.2021 09.11.2021 Thema: A 68-page huge 70th birthday party issue!
49 08.12.2021 05.11.2021 09.11.2021
50 15.12.2021 19.11.2021 23.11.2021
51 22.12.2021 26.11.2021 30.11.2021
52 - 53 29.12.2021 26.11.2021 30.11.2021 Thema: Great New Year's Issue

Advertisement rates

2/1

Position: Not specified

Size including margin: 340 x 250 mm

4-colour price 23548 €

1/1

Position: Not specified

Size including margin: 170 x 250 mm

4-colour price 11774 €

1/1

Position: 3. Cover

Size including margin: 170 x 250 mm

4-colour price 13449 €

1/1

Position: Back cover

Size including margin: 170 x 218 mm

4-colour price 14159 €

1/2

Position: Not specified

Size including margin: 85 x 250 mm

4-colour price 5786 €

1/2

Position: Not specified

Size including margin: 170 x 125 mm

4-colour price 5786 €

1/4

Position: Not specified

Size including margin: 83 x 123 mm

4-colour price 4496 €

Info about inserts

Technical data

Size mm 170 x 250 mm
Bleed mm 5 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer Walstead CE , Starachowice

 

Technical info / material

Ad material delivery Aineistot toimitetaan aineistolinkin kautta. Ilmoitusvarauksessa kerrottu aineistontoimittaja saa linkin sähköpostiinsa.
Technical data Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi ilmoituksen ulkoreunaa. PDF:ään lisätään 5 mm leikkausvara (bleed) ja leikkuumerkit. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineistotiedot/printti-aineisto-ohjeet#aikakauslehdet.

Readers: 317 000 / NRS 2020 Download magazine graphs (PDF)

Reader profile All 15+ % Aku Ankka
Readers %
Aku Ankka
Amount of readers
SexWomen5142133 140
Men4958183 860
Age15-24 y131960 230
25-34 y141444 380
35-44 y142476 080
45-54 y141753 890
55-64 y161238 040
65+ y281444 380
Gender + ageFemale 15-29 years101031 700
Female 30-49 years141753 890
Female 50+ years281444 380
Male 15-29 years101547 550
Male 30-49 years142372 910
Male 50+ years242063 400
Household positionLives at home with parents71341 210
Lives alone251960 230
Lives with spouse382682 420
Lives with spouse and children2537117 290
Single parent239 510
Other226 340
ProfessionTop Management3412 680
white-collar worker, higher-level141650 720
White-collar worker141547 550
Worker111547 550
Farmer126 340
Other entrepreneur4412 680
Pensioner311547 550
Student, pupil121753 890
Homewife, home dad113 170
Unemployed339 510
Other4412 680
No answer239 510
EducationElementary school6515 850
Secondary school7928 530
Vocational3032101 440
High school141547 550
University of Applied Sciences181753 890
University242166 570
Something else213 170
Size of the household1 pers271960 230
2 pers382579 250
3 pers141857 060
4 pers132269 740
5+ pers81650 720
Household income (gross)Below 20 000 € /y131134 870
20 000 - 35 000 € /y221857 060
35 001 - 50 000 € /y201960 230
50 001 - 85 000 € /y212269 740
85 001 - 100 000 € /y5619 020
Over 100 000 € /y6722 190
Don't want to tell6515 850
Can't say / No answer81341 210
Decision-maker in grocery purchasesYes9491288 470
Don't know6825 360
Can not say000
HousingApartment342888 760
Row house or semi-detached house171650 720
Detached house4450158 500
Farm3515 850
Something else113 170
Can not say000
Ownership of housingOwner-occupied residence7375237 750
Rented residence232166 570
Right of residence apartment226 340
Something else126 340
Can not say113 170
Cottage or holiday home in regular useYes4139123 630
No5859187 030
Can not say126 340
Number of cars in householdOne car4742133 140
Two cars2934107 780
Three or more cars91341 210
No car141134 870
Advertising ban at the door / mailboxYes232269 740
No7677244 090
Can not say113 170
lifecycleIn paid job, entrepreneur, freelancer, farmer5160190 200
Temporarily absent (= time off from work, care or study, maternity leave)226 340
Retired311547 550
Unemployed / laid off339 510
Schoolboy or student121753 890
Housewife or father113 170
In the military or performing civilian service000
Other100
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes253095 100
No252991 930
Can't say / No answer5141129 970
Health services used in the householdPublic health services8584266 280
Employer - funded health care services4859187 030
Private, self-funded healthcare services3936114 120
Private health insurance services212785 590
No health care113 170
Can not say126 340
Type of municipality (7 class)Greater Helsinki191650 720
Turku or Tampere8619 020
Oulu4515 850
70 000 - 150 000 inhabitants town131341 210
Urban municipality262888 760
Conurbation161753 890
Countryside131444 380
Pets in householdCat161960 230
Dog263198 270
Some other pet5722 190
No pets6154171 180
Family with kidsYes3454171 180
No6646145 820
Use of glasses or contact lensesYes6859187 030
No3241129 970
How often different content is read
The frequency of reading: Print magazinesDaily141444 380
5-6 days a week5515 850
1-4 days a week3035110 950
Monthly262888 760
Rarely191547 550
Never439 510
Can not say000
The frequency of reading: Magazine content in digital formatDaily191960 230
5-6 days a week6722 190
1-4 days a week192372 910
Monthly161650 720
Rarely262579 250
Never13928 530
Can not say113 170
The frequency of reading: Print newspapers or afternoon papersDaily342888 760
5-6 days a week6825 360
1-4 days a week253198 270
Monthly141753 890
Rarely171444 380
Never426 340
Can not say000
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily5151161 670
5-6 days a week111134 870
1-4 days a week182063 400
Monthly7619 020
Rarely9825 360
Never539 510
Can not say000
The frequency of reading: Free and free delivery newspapersDaily7722 190
5-6 days a week5412 680
1-4 days a week4037117 290
Monthly192063 400
Rarely212372 910
Never7825 360
Can not say226 340
The frequency of watching: Free online TV servicesDaily191960 230
5-6 days a week101031 700
1-4 days a week303198 270
Monthly192269 740
Rarely151444 380
Never5412 680
Can not say113 170
The frequency of watching: Pay TV and streaming servicesDaily171960 230
5-6 days a week101134 870
1-4 days a week192372 910
Monthly91031 700
Rarely111134 870
Never342579 250
Can not say113 170
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily4839123 630
5-6 days a week101134 870
1-4 days a week192269 740
Monthly101341 210
Rarely91134 870
Never339 510
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily4036114 120
5-6 days a week121341 210
1-4 days a week222476 080
Monthly91031 700
Rarely91031 700
Never7619 020
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily241960 230
5-6 days a week7722 190
1-4 days a week181857 060
Monthly111238 040
Rarely252888 760
Never141547 550
Can not say213 170
The frequency of listening: Programs of commercial radio channelsDaily202269 740
5-6 days a week111341 210
1-4 days a week232579 250
Monthly131444 380
Rarely181650 720
Never14928 530
Can not say113 170
The frequency of listening: PodcastsDaily339 510
5-6 days a week226 340
1-4 days a week8928 530
Monthly121547 550
Rarely262991 930
Never4538120 460
Can not say439 510
User frequency and following: Social mediaDaily5661193 370
5-6 days a week6619 020
1-4 days a week8825 360
Monthly4412 680
Rarely6619 020
Never201650 720
Can not say100
User frequency and following: Bloggers, YouTubers, or social media influencersDaily111444 380
5-6 days a week5619 020
1-4 days a week101238 040
Monthly8928 530
Rarely242372 910
Never4036114 120
Can not say113 170
User frequency: Instant messaging Daily6471225 070
5-6 days a week101031 700
1-4 days a week10825 360
Monthly439 510
Rarely326 340
Never9619 020
Can not say100
A paid Finnish newspaper is subscribed to my household (print or digital)Yes5955174 350
No4044139 480
Can not say126 340
I tend to buy tabloidsYes9825 360
No8991288 470
Can not say113 170
A paid Finnish magazine is subscribed to my household (print or digital)Yes4946145 820
No4952164 840
Can not say226 340
I tend to buy single copy magazinesYes181857 060
No8081256 770
Can not say226 340

Aku Ankka magazine's reader profile / Source NRS 2020

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.