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Alibi

Alibi is the only crime magazine in Finland. Alibi’s readers are interested in suspense, competitions, matches, games, new products and the latest phenomena. Objects of interest also include films, motor vehicles and mobile phones. Alibi’s online visitors are in search of information about crimes and the backgrounds to them. The website publishes the week’s most interesting news as well as sensational stories through the ages.

Magazine's website: http://alibi.fi/ Follow us :

You're looking at rate card information for the year 2021. Switch to year 2022.

Advertisement sales

Advertisement sales Otavamedia Oy
Phone 09 15 661
Fax 09 156 6212
Contact person Joonas Lappalainen
0503461574
ext-joonas.lappalainen@otava.fi
Www https://yrityksille.otavamedia.fi/

Contact info

Publisher Otavamedia Oy
Visiting address Firdonkatu 2 T 151
00520 Helsinki
Phone 09 15 661
Päätoimittaja Mika Lahtonen

Circulation or copies

Issues per year 12

Readership

Readership 52 000
Total reach 71 000
How many times read 1.9
Minutes of reading 52 min
Sources NRS 2021

Online audience

Magazine's website http://www.alibi.fi

Monthly total unique visitors Source: FIAM – Comscore MMX MP (PC 6+/Mobile 15+)

December 2019
66 027
3.69 %
November 2019
63 679
-31.2 %
October 2019
92 553
45.71 %
September 2019
63 520
-28.36 %
August 2019
88 668
9.44 %
July 2019
81 019
21.89 %
June 2019
66 469
1.61 %
May 2019
65 415
13.77 %
April 2019
57 499
-24.98 %
March 2019
76 643
-1.86 %
February 2019
78 094
-21.38 %
January 2019
99 333
115.22 %

Monthly page views Source: Comscore MMX MP (PC 6+/Mobile 15+)

December 2019
203 000
-12.5 %
November 2019
232 000
-17.44 %
October 2019
281 000
61.49 %
September 2019
174 000
-45.62 %
August 2019
320 000
25 %
July 2019
256 000
34.03 %
June 2019
191 000
-14.35 %
May 2019
223 000
38.51 %
April 2019
161 000
-18.27 %
March 2019
197 000
0.51 %
February 2019
196 000
-34.45 %
January 2019
299 000
169.37 %

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 23.12.2020 25.11.2020 30.11.2020
2 29.01.2021 04.01.2021 08.01.2021
3 26.02.2021 01.02.2021 05.02.2021
4 01.04.2021 05.03.2021 12.03.2021
5 07.05.2021 09.04.2021 16.04.2021
6 04.06.2021 05.05.2021 14.05.2021
7 02.07.2021 04.06.2021 11.06.2021
8 06.08.2021 09.07.2021 16.07.2021
9 03.09.2021 06.08.2021 13.08.2021
10 01.10.2021 06.09.2021 13.09.2021
11 05.11.2021 08.10.2021 15.10.2021
12 03.12.2021 08.11.2021 15.11.2021

Advertisement rates

2/1

Position: Not specified

Size including margin: 420 x 280 mm

4-colour price 4100 €

1/1

Position: Not specified

Size including margin: 210 x 280 mm

4-colour price 2280 €

1/1

Position: 3. Cover

Size including margin: 210 x 280 mm

4-colour price 2510 €

1/1

Position: 2. Cover

Size including margin: 210 x 280 mm

4-colour price 2510 €

1/1

Position: Back cover

Size including margin: 210 x 280 mm

4-colour price 2510 €

1/2

Position: Not specified

Size including margin: 102 x 280 mm

4-colour price 1550 €

1/4

Position: Not specified

Size including margin: 102 x 138 mm

4-colour price 1140 €

Info about inserts

Technical data

Size mm 210 x 280 mm
Printing area mm 210 x 280 mm
Bleed mm 5 mm
Column width 45 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer UPC Print - Finland , Vasa

 

Technical info / material

Ad material delivery Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.
Technical data yrityksille.otavamedia.fi/tekniset tiedot ja hinnat

Readers: 52 000 / NRS 2021 Download magazine graphs (PDF)

Reader profile All 15+ % Alibi
Readers %
Alibi
Amount of readers
SexWomen513518 200
Men496533 800
Age15-24 y1373 640
25-34 y14157 800
35-44 y14178 840
45-54 y14168 320
55-64 y16178 840
65+ y292814 560
Gender + ageFemale 15-29 years1073 640
Female 30-49 years14126 240
Female 50+ years28168 320
Male 15-29 years1073 640
Male 30-49 years142211 440
Male 50+ years243618 720
Household positionLives at home with parents742 080
Lives alone273216 640
Lives with spouse373618 720
Lives with spouse and children232412 480
Single parent231 560
Other321 040
ProfessionTop Management421 040
white-collar worker, higher-level1584 160
White-collar worker13115 720
Worker102110 920
Farmer11520
Other entrepreneur342 080
Pensioner313317 160
Student, pupil1263 120
Homewife, home dad100
Unemployed352 600
Other442 080
No answer321 040
EducationElementary school6168 320
Secondary school773 640
Vocational294422 880
High school13115 720
University of Applied Sciences18105 200
University25115 720
Something else221 040
Size of the household1 pers283216 640
2 pers393920 280
3 pers14157 800
4 pers12105 200
5+ pers752 600
Household income (gross)Below 20 000 € /y13157 800
20 000 - 35 000 € /y212412 480
35 001 - 50 000 € /y202412 480
50 001 - 85 000 € /y212110 920
85 001 - 100 000 € /y642 080
Over 100 000 € /y621 040
Don't want to tell652 600
Can't say / No answer742 080
Decision-maker in grocery purchasesYes949348 360
Don't know673 640
Can not say100
HousingApartment343216 640
Row house or semi-detached house17168 320
Detached house444523 400
Farm452 600
Something else121 040
Can not say000
Ownership of housingOwner-occupied residence747237 440
Rented residence222513 000
Right of residence apartment21520
Something else11520
Can not say100
Cottage or holiday home in regular useYes414322 360
No585629 120
Can not say11520
Number of cars in householdOne car464824 960
Two cars302915 080
Three or more cars10115 720
No car14115 720
Advertising ban at the door / mailboxYes242010 400
No767941 080
Can not say11520
lifecycleIn paid job, entrepreneur, freelancer, farmer505327 560
Temporarily absent (= time off from work, care or study, maternity leave)11520
Retired313317 160
Unemployed / laid off352 600
Schoolboy or student1263 120
Housewife or father100
In the military or performing civilian service000
Other11520
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes232513 000
No252714 040
Can't say / No answer514824 960
Health services used in the householdPublic health services858644 720
Employer - funded health care services494925 480
Private, self-funded healthcare services383618 720
Private health insurance services212412 480
No health care11520
Can not say11520
Type of municipality (7 class)Greater Helsinki19126 240
Turku or Tampere863 120
Oulu452 600
70 000 - 150 000 inhabitants town13147 280
Urban municipality272513 000
Conurbation16168 320
Countryside132110 920
Pets in householdCat172110 920
Dog263015 600
Some other pet563 120
No pets605629 120
Family with kidsYes312915 080
No697136 920
Use of glasses or contact lensesYes686734 840
No323317 160
How often different content is read
The frequency of reading: Print magazinesDaily152211 440
5-6 days a week452 600
1-4 days a week283317 160
Monthly252513 000
Rarely21136 760
Never51520
Can not say000
The frequency of reading: Magazine content in digital formatDaily203216 640
5-6 days a week552 600
1-4 days a week19178 840
Monthly16136 760
Rarely25178 840
Never13168 320
Can not say100
The frequency of reading: Print newspapers or afternoon papersDaily343920 280
5-6 days a week584 160
1-4 days a week232714 040
Monthly14126 240
Rarely19115 720
Never531 560
Can not say000
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily535629 120
5-6 days a week10105 200
1-4 days a week17157 800
Monthly621 040
Rarely9126 240
Never552 600
Can not say01520
The frequency of reading: Free and free delivery newspapersDaily663 120
5-6 days a week552 600
1-4 days a week424925 480
Monthly18157 800
Rarely20178 840
Never873 640
Can not say11520
The frequency of watching: Free online TV servicesDaily17189 360
5-6 days a week10126 240
1-4 days a week313015 600
Monthly20189 360
Rarely15147 280
Never684 160
Can not say11520
The frequency of watching: Pay TV and streaming servicesDaily15157 800
5-6 days a week1094 680
1-4 days a week19178 840
Monthly9105 200
Rarely11115 720
Never353618 720
Can not say100
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily485227 040
5-6 days a week1084 160
1-4 days a week19189 360
Monthly11115 720
Rarely1084 160
Never321 040
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily384422 880
5-6 days a week1394 680
1-4 days a week232311 960
Monthly9115 720
Rarely1073 640
Never763 120
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily242311 960
5-6 days a week773 640
1-4 days a week17199 880
Monthly11136 760
Rarely262412 480
Never14136 760
Can not say11520
The frequency of listening: Programs of commercial radio channelsDaily182110 920
5-6 days a week10136 760
1-4 days a week232412 480
Monthly13115 720
Rarely20189 360
Never16136 760
Can not say100
The frequency of listening: PodcastsDaily321 040
5-6 days a week221 040
1-4 days a week973 640
Monthly12126 240
Rarely262613 520
Never444724 440
Can not say442 080
User frequency and following: Social mediaDaily565327 560
5-6 days a week642 080
1-4 days a week984 160
Monthly331 560
Rarely563 120
Never192513 000
Can not say000
User frequency and following: Bloggers, YouTubers, or social media influencersDaily1194 680
5-6 days a week542 080
1-4 days a week11126 240
Monthly884 160
Rarely242311 960
Never404221 840
Can not say121 040
User frequency: Instant messaging Daily645830 160
5-6 days a week10105 200
1-4 days a week10105 200
Monthly452 600
Rarely321 040
Never9147 280
Can not say11520
A paid Finnish newspaper is subscribed to my household (print or digital)Yes595729 640
No404221 840
Can not say11520
I tend to buy tabloidsYes9157 800
No898343 160
Can not say121 040
A paid Finnish magazine is subscribed to my household (print or digital)Yes505026 000
No494824 960
Can not say231 560
I tend to buy single copy magazinesYes182311 960
No807639 520
Can not say221 040

Alibi magazine's reader profile / Source NRS 2021

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.