Anna
Anna is Finland’s largest weekly magazine for women. High quality content offers advertisers with various opportunities to reach their ideal target group through a print magazine issued 49 times per year, an active online service, as well as, several social media channels. Readers of Anna enjoy content that benefits them – especially stories focused on health and well-being, fashion, beauty, food and travel.
Magazine's website: http://anna.fi/
Follow us :
Advertisement sales
| Advertisement sales | Otavamedia Oy |
|---|---|
| Phone | +358 9 15 661 |
| Contact person |
Mediamyynti Otavamedia yrityspalvelu@otavamedia.fi |
| Www | https://yrityksille.otavamedia.fi/ |
Contact info
| Publisher | Otavamedia Oy |
|---|---|
| Visiting address |
Uudenmaankatu 10 00120 Helsinki |
| Phone | +358 9 15 661 |
| Vastaava päätoimittaja | Saija Hakoniemi |
| Päätoimittaja | Emma Koivula |
| Toimituspäällikkö | Matilda Katajamäki |
Circulation or copies
| Issues per year | 49 |
|---|
Readership
| Readership | 128 000 |
|---|---|
| Total reach | 666 000 |
| How many times read | 1.9 |
| Minutes of reading | 58 min |
| Sources | KMT 2023 |
Online audience
| Magazine's website | http://www.anna.fi |
|---|
Average weekly reach Source: FIAM
Average weekly pageviews Source: FIAM
Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.
Timetable
| Issue | Publishing date | Reservation | Material | Research number | Additional info |
| 1 | 03.01.2024 | 13.12.2023 | 15.12.2023 | Theme: Lightly towards the new year! Easy weight management and healthy food. | |
| 2 | 10.01.2024 | 20.12.2023 | 22.12.2023 | Theme: Hair trends in 2024 and the best new products for hair care. | |
| 3 | 17.01.2024 | 29.12.2023 | 03.01.2024 | Theme: Glow for winter skin: gentle and effective skincare. Relief from intimate problems. | |
| 4 | 24.01.2024 | 08.01.2024 | 10.01.2024 | Theme: Baking extra: pies and other savoury dishes. Menopause as the health theme. | |
| 5 | 31.01.2024 | 15.01.2024 | 17.01.2024 | Theme: Food trends from around the world: spicy Asian flavours. Jewels of market fashion. | |
| 6 | 07.02.2024 | 22.01.2024 | 24.01.2024 | Theme: The interior design issue turns the gaze towards spring: the new patterns of interior textiles. Mascaras tested by beauty experts. | |
| 7 | 14.02.2024 | 29.01.2024 | 31.01.2024 | Theme: Dreaming of an active holiday? Inspiring ideas for planning travels. Must-reads for the spring. | |
| 8 | 21.02.2024 | 05.02.2024 | 07.02.2024 | Theme: Big spring fashion issue. Awesome accessories. Day creams with SPF as the beauty theme. | |
| 9 | 28.02.2024 | 12.02.2024 | 14.02.2024 | Theme: Get rid of stomach problems. Must-have body care products as the beauty theme. | |
| 10 | 06.03.2024 | 19.02.2024 | 21.02.2024 | Theme: The great jacket competition. The best spring jackets for every body type. Hair extra: spring hair colour trends & best tips and care products for home dyeing. | |
| 11 | 13.03.2024 | 26.02.2024 | 28.02.2024 | Theme: Baking extra. Treats for the Easter coffee table. The best of market cosmetics. | |
| 12 | 20.03.2024 | 04.03.2024 | 06.03.2024 | Theme: A fresh Easter menu and the best wines. Green plants as the interior design theme. | |
| 13 - 14 | 27.03.2024 | 11.03.2024 | 13.03.2024 | Theme: An extensive Easter double issue. A quick getaway by boat. Oral health as the health theme. | |
| 15 | 10.04.2024 | 21.03.2024 | 25.03.2024 | Theme: Rise and shine and go out for a run. Comfy outdoor clothing and equipment. Testing pharmacy cosmetics. | |
| 16 | 17.04.2024 | 28.03.2024 | 03.04.2024 | Theme: Spice up the kitchen: decor and appliances. Tips for cheap everyday meals. | |
| 17 | 24.04.2024 | 08.04.2024 | 10.04.2024 | Theme: Accessories and jewellery as the fashion theme. Sparkling wines for the spring festivities. | |
| 18 | 30.04.2024 | 11.04.2024 | 15.04.2024 | Theme: Spring beauty extra. Testing self-tanners. Tempting new fragrances. | |
| 19 | 08.05.2024 | 19.04.2024 | 23.04.2024 | Theme: Savoury and sweet treats for the spring and summer festivities. Courtyards and balconies as the interior design theme. | |
| 20 | 15.05.2024 | 25.04.2024 | 29.04.2024 | Theme: A magnificent summer fashion issue. The most beautiful summer dresses and accessories. Sunscreens as the beauty theme. | |
| 21 | 22.05.2024 | 03.05.2024 | 07.05.2024 | Theme: Becoming middle-aged as the health theme: monitoring health values and updating lifestyles. | |
| 22 | 29.05.2024 | 13.05.2024 | 15.05.2024 | Theme: Swimwear for every body type. Testing exfoliating creams. | |
| 23 | 05.06.2024 | 20.05.2024 | 22.05.2024 | Theme: New ideas for domestic travel. Abdominal well-being as the health theme. | |
| 24 | 12.06.2024 | 27.05.2024 | 29.05.2024 | Theme: Reading extra: new books and editors’ choices for the summer. Decorating ideas for summer homes. | |
| 25 - 26 | 19.06.2024 | 03.06.2024 | 05.06.2024 | Theme: Midsummer double issue: a festive menu and the best drinks for the start of the summer. | |
| 27 | 03.07.2024 | 14.06.2024 | 18.06.2024 | Theme: Holidaymakers’ beauty products: hair and skin care. The series ‘Summer home of the week’ begins. | |
| 28 | 10.07.2024 | 24.06.2024 | 26.06.2024 | Theme: Food week for cottage: easy, hassle-free and inexpensive summer food. Wellness and care of the feet. | |
| 29 | 17.07.2024 | 01.07.2024 | 03.07.2024 | Theme: Summer baking extra: sweet and packed with berries. | |
| 30 | 24.07.2024 | 08.07.2024 | 10.07.2024 | Theme: Easy catering for a yard or cottage party in late summer. Testing moisturising shampoos. | |
| 31 | 31.07.2024 | 15.07.2024 | 17.07.2024 | Theme: Liver spots and other skin pigment disorders: how to treat. Eye wellness as the health theme. | |
| 32 | 07.08.2024 | 22.07.2024 | 24.07.2024 | Theme: Back to everyday life. Cheap everyday food and a quick update of the wardrobe. Get rid of swelling. | |
| 33 | 14.08.2024 | 29.07.2024 | 31.07.2024 | Theme: Hair extra: hair wellness and intensive treatments. | |
| 34 | 21.08.2024 | 05.08.2024 | 07.08.2024 | Theme: Wellness extra: recovery and preventing stress. Mild exercise. | |
| 35 | 28.08.2024 | 12.08.2024 | 14.08.2024 | Theme: Amazing autumn fashion. Anna’s super popular jacket competition and the most stylish accessories. | |
| 36 | 04.09.2024 | 19.08.2024 | 21.08.2024 | Theme: Harvest season in full swing: autumn’s inspiring food issue and wine tips. | |
| 37 | 11.09.2024 | 26.08.2024 | 28.08.2024 | Theme: Inspiring interior design issue: trends and events. Moisturising serums as the beauty theme. | |
| 38 | 18.09.2024 | 02.09.2024 | 04.09.2024 | Theme: Travel theme: culture on a city break. Abdominal well-being as the health theme. | |
| 39 | 25.09.2024 | 09.09.2024 | 11.09.2024 | Theme: Book issue: reading experiences for the autumn. Easy but inventive weekend food. | |
| 40 | 02.10.2024 | 16.09.2024 | 18.09.2024 | Theme: Pink ribbon issue: peer support for breast cancer. Testing night creams. | |
| 41 | 09.10.2024 | 23.09.2024 | 25.09.2024 | Theme: More organised home: storage solutions as the interior design theme. The best of natural cosmetics. | |
| 42 | 16.10.2024 | 30.09.2024 | 02.10.2024 | Theme: Autumn’s great beauty extra: colour cosmetics and mascaras. Amazing transformations. | |
| 43 | 23.10.2024 | 07.10.2024 | 09.10.2024 | Theme: Food issue. Pastas and risotto. Autumn’s red wines. | |
| 44 | 30.10.2024 | 14.10.2024 | 16.10.2024 | Theme: Puffy coats are in. Anna’s winter coat competition: vote for your favourite. Jewels of pharmacy cosmetics. | |
| 45 | 06.11.2024 | 21.10.2024 | 23.10.2024 | Theme: Light in the dark: home lighting as the interior design theme. Treating intimate problems. | |
| 46 | 13.11.2024 | 28.10.2024 | 30.10.2024 | Theme: Sleep and relaxation are the wellness themes. Simple meals in an oven tray. | |
| 47 | 20.11.2024 | 04.11.2024 | 06.11.2024 | Theme: Christmas party extra: festive clothing and makeup. Lovely new fragrances. | |
| 48 | 27.11.2024 | 11.11.2024 | 13.11.2024 | Theme: Anna’s jury selected the best cosmetic products of the year. Baking Christmas treats. | |
| 49 | 04.12.2024 | 18.11.2024 | 20.11.2024 | Theme: An extensive Christmas food extra. The best wines for the Christmas table. | |
| 50 | 11.12.2024 | 22.11.2024 | 26.11.2024 | Theme: Book gifts for Christmas. Inspiration for Christmas decorations. | |
| 51 - 52 | 18.12.2024 | 29.11.2024 | 03.12.2024 | Theme: A festive Christmas double issue. New Year’s menu and drinks. A trend review for 2025. |
Advertisement rates
2/1
Position: Not specified
Size including margin: 460 x 297 mm
4-colour price 12590 €
2/1
Position: 1. Spread
Size including margin: 460 x 297 mm
4-colour price 13850 €
2/1
Position: Second spread
Size including margin: 460 x 297 mm
4-colour price 13850 €
1/1
Position: Not specified
Size including margin: 230 x 297 mm
4-colour price 6990 €
1/1
Position: 2. Cover
Size including margin: 230 x 297 mm
4-colour price 7690 €
1/1
Position: 3. Cover
Size including margin: 230 x 297 mm
4-colour price 7690 €
1/1 takakansi
Position: Back cover
Size including margin: 230 x 267 mm
4-colour price 7690 €
1/2
Position: Not specified
Size including margin: 111 x 297 mm
4-colour price 4760 €
1/2
Position: Not specified
Size including margin: 230 x 146 mm
4-colour price 4760 €
1/4
Position: Not specified
Size including margin: 61 x 297 mm
4-colour price 3500 €
1/4
Position: Not specified
Size including margin: 230 x 70 mm
4-colour price 3500 €
1/4
Position: Not specified
Size including margin: 111 x 146 mm
4-colour price 3500 €
Prices doesn't include tax.
Technical data
| Size mm | 230 x 297 mm |
|---|---|
| Bleed mm | 5 mm |
| Number of colums | 4 |
| Column width | 47 mm |
| Printing process | Offset |
| Binding | Saddle-stitching |
Printing house
| Printer | PunaMusta Oy , Esko Aaltosen katu, Forssa |
|---|
Technical info / material
| Ad material delivery | Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat. |
|---|---|
| Technical data | yrityksille.otavamedia.fi/tekniset tiedot ja hinnat |
Readers: 128 000 / KMT 2023 Download magazine graphs (PDF)
| Reader profile | All 15+ % | Anna Readers % |
Anna Amount of readers |
|
| Readership (KMT 2023) | 128 000 | |||
| Total reach | 666 000 | |||
| Sex | Women | 51 | 87 | 111 360 |
| Men | 49 | 13 | 16 640 | |
| Native language | Finnish | 95 | 98 | 125 440 |
| Swedish | 5 | 2 | 2 560 | |
| Age | 15-24 y | 13 | 3 | 3 840 |
| 25-34 y | 14 | 4 | 5 120 | |
| 35-44 y | 14 | 7 | 8 960 | |
| 45-54 y | 14 | 15 | 19 200 | |
| 55-64 y | 16 | 21 | 26 880 | |
| 65+ y | 29 | 50 | 64 000 | |
| Gender + age | Female 15-29 years | 10 | 4 | 5 120 |
| Female 30-49 years | 14 | 15 | 19 200 | |
| Female 50+ years | 28 | 68 | 87 040 | |
| Male 15-29 years | 10 | 1 | 1 280 | |
| Male 30-49 years | 14 | 1 | 1 280 | |
| Male 50+ years | 24 | 11 | 14 080 | |
| Household position | Lives at home with parents | 7 | 2 | 2 560 |
| Lives alone | 28 | 29 | 37 120 | |
| Lives with spouse | 37 | 46 | 58 880 | |
| Lives with spouse and children | 24 | 18 | 23 040 | |
| Single parent | 2 | 3 | 3 840 | |
| Other | 3 | 3 | 3 840 | |
| Grandchildren under 18 years of age | Yes | 21 | 30 | 38 400 |
| No | 38 | 56 | 71 680 | |
| No answer (under 45 year olds) | 41 | 14 | 17 920 | |
| Profession | Top Management | 4 | 4 | 5 120 |
| white-collar worker, higher-level | 16 | 15 | 19 200 | |
| White-collar worker | 12 | 12 | 15 360 | |
| Worker | 10 | 4 | 5 120 | |
| Farmer | 1 | 0 | 0 | |
| Other entrepreneur | 3 | 3 | 3 840 | |
| Pensioner | 31 | 52 | 66 560 | |
| Student, pupil | 11 | 3 | 3 840 | |
| Homewife, home dad | 0 | 1 | 1 280 | |
| Unemployed | 2 | 1 | 1 280 | |
| Other | 6 | 5 | 6 400 | |
| No answer | 3 | 1 | 1 280 | |
| Education | Elementary school | 5 | 5 | 6 400 |
| Secondary school | 7 | 7 | 8 960 | |
| Vocational | 28 | 24 | 30 720 | |
| High school | 14 | 10 | 12 800 | |
| University of Applied Sciences | 19 | 19 | 24 320 | |
| University | 27 | 33 | 42 240 | |
| Something else | 2 | 1 | 1 280 | |
| Size of the household | 1 pers | 28 | 30 | 38 400 |
| 2 pers | 38 | 49 | 62 720 | |
| 3 pers | 14 | 10 | 12 800 | |
| 4 pers | 12 | 8 | 10 240 | |
| 5+ pers | 7 | 3 | 3 840 | |
| Household income (gross) | Below 20 000 € /y | 11 | 8 | 10 240 |
| 20 000 - 35 000 € /y | 19 | 22 | 28 160 | |
| 35 001 - 50 000 € /y | 20 | 21 | 26 880 | |
| 50 001 - 85 000 € /y | 22 | 22 | 28 160 | |
| 85 001 - 100 000 € /y | 7 | 8 | 10 240 | |
| Over 100 000 € /y | 9 | 10 | 12 800 | |
| Don't want to tell | 5 | 6 | 7 680 | |
| Can't say / No answer | 7 | 3 | 3 840 | |
| Decision-maker in grocery purchases | Yes | 93 | 97 | 124 160 |
| Don't know | 7 | 3 | 3 840 | |
| Can not say | 1 | 0 | 0 | |
| Housing | Apartment | 32 | 32 | 40 960 |
| Row house or semi-detached house | 15 | 17 | 21 760 | |
| Detached house | 47 | 45 | 57 600 | |
| Farm | 4 | 5 | 6 400 | |
| Something else | 1 | 1 | 1 280 | |
| Can not say | 0 | 0 | 0 | |
| Ownership of housing | Owner-occupied residence | 76 | 84 | 107 520 |
| Rented residence | 20 | 11 | 14 080 | |
| Right of residence apartment | 2 | 4 | 5 120 | |
| Something else | 1 | 1 | 1 280 | |
| Can not say | 1 | 0 | 0 | |
| Cottage or holiday home in regular use | Yes | 40 | 45 | 57 600 |
| No | 59 | 54 | 69 120 | |
| Can not say | 1 | 2 | 2 560 | |
| Using AdBlocker or similar application | Yes | 19 | 7 | 8 960 |
| No | 76 | 87 | 111 360 | |
| Can not say | 5 | 5 | 6 400 | |
| Number of cars in household | One car | 45 | 51 | 65 280 |
| Two cars | 32 | 29 | 37 120 | |
| Three or more cars | 10 | 7 | 8 960 | |
| No car | 14 | 13 | 16 640 | |
| PUUTTUU | PUUTTUU | 22 | 28 | 35 840 |
| PUUTTUU | 67 | 54 | 69 120 | |
| PUUTTUU | 4 | 2 | 2 560 | |
| PUUTTUU | 8 | 9 | 11 520 | |
| PUUTTUU | 2 | 1 | 1 280 | |
| PUUTTUU | 8 | 11 | 14 080 | |
| PUUTTUU | 5 | 8 | 10 240 | |
| Advertising ban at the door / mailbox | Yes | 24 | 16 | 20 480 |
| No | 76 | 84 | 107 520 | |
| Can not say | 1 | 0 | 0 | |
| lifecycle | In paid job, entrepreneur, freelancer, farmer | 52 | 42 | 53 760 |
| Temporarily absent (= time off from work, care or study, maternity leave) | 1 | 1 | 1 280 | |
| Retired | 31 | 52 | 66 560 | |
| Unemployed / laid off | 2 | 1 | 1 280 | |
| Schoolboy or student | 11 | 3 | 3 840 | |
| Housewife or father | 0 | 1 | 1 280 | |
| In the military or performing civilian service | 0 | 0 | 0 | |
| Other | 1 | 1 | 1 280 | |
| Don't want to say | 0 | 0 | 0 | |
| Can not say | 0 | 0 | 0 | |
| Participation in workplace procurement decisions | Yes | 25 | 20 | 25 600 |
| No | 25 | 21 | 26 880 | |
| Can't say / No answer | 50 | 59 | 75 520 | |
| Health services used in the household | Public health services | 85 | 89 | 113 920 |
| Employer - funded health care services | 49 | 38 | 48 640 | |
| Private, self-funded healthcare services | 39 | 53 | 67 840 | |
| Private health insurance services | 22 | 16 | 20 480 | |
| No health care | 1 | 0 | 0 | |
| Can not say | 1 | 0 | 0 | |
| Type of municipality (7 class) | Greater Helsinki | 19 | 24 | 30 720 |
| Turku or Tampere | 8 | 8 | 10 240 | |
| Oulu | 4 | 3 | 3 840 | |
| 70 000 - 150 000 inhabitants town | 13 | 15 | 19 200 | |
| Urban municipality | 27 | 25 | 32 000 | |
| Conurbation | 16 | 16 | 20 480 | |
| Countryside | 13 | 9 | 11 520 | |
| Pets in household | Cat | 17 | 14 | 17 920 |
| Dog | 26 | 22 | 28 160 | |
| Some other pet | 5 | 3 | 3 840 | |
| No pets | 59 | 66 | 84 480 | |
| Family with kids | Yes | 32 | 21 | 26 880 |
| No | 68 | 79 | 101 120 | |
| Use of glasses or contact lenses | Yes | 67 | 82 | 104 960 |
| No | 33 | 18 | 23 040 | |
| How often different content is read | ||||
| The frequency of reading: Print magazines | Daily | 15 | 33 | 42 240 |
| 5-6 days a week | 4 | 8 | 10 240 | |
| 1-4 days a week | 26 | 36 | 46 080 | |
| Monthly | 24 | 14 | 17 920 | |
| Rarely | 23 | 8 | 10 240 | |
| Never | 7 | 0 | 0 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Magazine content in digital format | Daily | 21 | 19 | 24 320 |
| 5-6 days a week | 5 | 5 | 6 400 | |
| 1-4 days a week | 19 | 17 | 21 760 | |
| Monthly | 15 | 15 | 19 200 | |
| Rarely | 24 | 24 | 30 720 | |
| Never | 14 | 19 | 24 320 | |
| Can not say | 1 | 1 | 1 280 | |
| The frequency of reading: Print newspapers or afternoon papers | Daily | 30 | 59 | 75 520 |
| 5-6 days a week | 4 | 5 | 6 400 | |
| 1-4 days a week | 23 | 20 | 25 600 | |
| Monthly | 13 | 7 | 8 960 | |
| Rarely | 21 | 8 | 10 240 | |
| Never | 7 | 1 | 1 280 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Newspaper or afternoon paper content in digital format | Daily | 54 | 52 | 66 560 |
| 5-6 days a week | 9 | 6 | 7 680 | |
| 1-4 days a week | 16 | 17 | 21 760 | |
| Monthly | 6 | 6 | 7 680 | |
| Rarely | 9 | 9 | 11 520 | |
| Never | 6 | 10 | 12 800 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of reading: Free and free delivery newspapers | Daily | 5 | 7 | 8 960 |
| 5-6 days a week | 4 | 5 | 6 400 | |
| 1-4 days a week | 44 | 55 | 70 400 | |
| Monthly | 17 | 16 | 20 480 | |
| Rarely | 20 | 12 | 15 360 | |
| Never | 9 | 4 | 5 120 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of watching: Free online TV services | Daily | 15 | 14 | 17 920 |
| 5-6 days a week | 9 | 12 | 15 360 | |
| 1-4 days a week | 30 | 28 | 35 840 | |
| Monthly | 23 | 20 | 25 600 | |
| Rarely | 15 | 12 | 15 360 | |
| Never | 7 | 12 | 15 360 | |
| Can not say | 1 | 1 | 1 280 | |
| The frequency of watching: Pay TV and streaming services | Daily | 16 | 11 | 14 080 |
| 5-6 days a week | 10 | 5 | 6 400 | |
| 1-4 days a week | 22 | 17 | 21 760 | |
| Monthly | 10 | 9 | 11 520 | |
| Rarely | 11 | 11 | 14 080 | |
| Never | 31 | 47 | 60 160 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of watching: Programs of YLE (national proadcaster) TV channels | Daily | 45 | 64 | 81 920 |
| 5-6 days a week | 9 | 9 | 11 520 | |
| 1-4 days a week | 19 | 14 | 17 920 | |
| Monthly | 11 | 6 | 7 680 | |
| Rarely | 12 | 5 | 6 400 | |
| Never | 3 | 1 | 1 280 | |
| Can not say | 0 | 1 | 1 280 | |
| The frequency of watching: Programs of commercial TV channels | Daily | 35 | 42 | 53 760 |
| 5-6 days a week | 12 | 15 | 19 200 | |
| 1-4 days a week | 22 | 20 | 25 600 | |
| Monthly | 11 | 6 | 7 680 | |
| Rarely | 12 | 9 | 11 520 | |
| Never | 7 | 8 | 10 240 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of listening: Programs of YLE (national proadcaster) radio-channels | Daily | 22 | 31 | 39 680 |
| 5-6 days a week | 7 | 7 | 8 960 | |
| 1-4 days a week | 16 | 18 | 23 040 | |
| Monthly | 13 | 12 | 15 360 | |
| Rarely | 26 | 19 | 24 320 | |
| Never | 16 | 11 | 14 080 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of listening: Programs of commercial radio channels | Daily | 16 | 14 | 17 920 |
| 5-6 days a week | 10 | 9 | 11 520 | |
| 1-4 days a week | 21 | 18 | 23 040 | |
| Monthly | 14 | 12 | 15 360 | |
| Rarely | 21 | 22 | 28 160 | |
| Never | 16 | 24 | 30 720 | |
| Can not say | 1 | 1 | 1 280 | |
| The frequency of listening: Podcasts | Daily | 4 | 1 | 1 280 |
| 5-6 days a week | 3 | 2 | 2 560 | |
| 1-4 days a week | 9 | 6 | 7 680 | |
| Monthly | 13 | 10 | 12 800 | |
| Rarely | 28 | 25 | 32 000 | |
| Never | 41 | 51 | 65 280 | |
| Can not say | 2 | 4 | 5 120 | |
| User frequency and following: Social media | Daily | 57 | 49 | 62 720 |
| 5-6 days a week | 7 | 10 | 12 800 | |
| 1-4 days a week | 8 | 9 | 11 520 | |
| Monthly | 3 | 2 | 2 560 | |
| Rarely | 6 | 4 | 5 120 | |
| Never | 19 | 25 | 32 000 | |
| Can not say | 0 | 1 | 1 280 | |
| User frequency and following: Bloggers, YouTubers, or social media influencers | Daily | 13 | 7 | 8 960 |
| 5-6 days a week | 5 | 3 | 3 840 | |
| 1-4 days a week | 11 | 7 | 8 960 | |
| Monthly | 8 | 6 | 7 680 | |
| Rarely | 22 | 22 | 28 160 | |
| Never | 40 | 54 | 69 120 | |
| Can not say | 1 | 1 | 1 280 | |
| User frequency: Instant messaging | Daily | 68 | 58 | 74 240 |
| 5-6 days a week | 9 | 11 | 14 080 | |
| 1-4 days a week | 10 | 11 | 14 080 | |
| Monthly | 3 | 3 | 3 840 | |
| Rarely | 3 | 3 | 3 840 | |
| Never | 8 | 14 | 17 920 | |
| Can not say | 0 | 0 | 0 | |
| A paid Finnish newspaper is subscribed to my household (print or digital) | Yes | 58 | 76 | 97 280 |
| No | 41 | 23 | 29 440 | |
| Can not say | 1 | 0 | 0 | |
| I tend to buy tabloids | Yes | 8 | 14 | 17 920 |
| No | 90 | 83 | 106 240 | |
| Can not say | 2 | 3 | 3 840 | |
| A paid Finnish magazine is subscribed to my household (print or digital) | Yes | 46 | 63 | 80 640 |
| No | 52 | 36 | 46 080 | |
| Can not say | 2 | 0 | 0 | |
| I tend to buy single copy magazines | Yes | 17 | 27 | 34 560 |
| No | 81 | 72 | 92 160 | |
| Can not say | 2 | 2 | 2 560 | |
| PUUTTUU | PUUTTUU | 13 | 17 | 21 760 |
| PUUTTUU | 5 | 5 | 6 400 | |
| PUUTTUU | 7 | 10 | 12 800 | |
| PUUTTUU | 15 | 16 | 20 480 | |
| PUUTTUU | 8 | 6 | 7 680 | |
| PUUTTUU | 7 | 1 | 1 280 | |
| PUUTTUU | 10 | 8 | 10 240 | |
| PUUTTUU | 6 | 7 | 8 960 | |
| PUUTTUU | 9 | 8 | 10 240 | |
| PUUTTUU | 9 | 9 | 11 520 | |
| PUUTTUU | 4 | 7 | 8 960 | |
| PUUTTUU | 5 | 5 | 6 400 | |
| PUUTTUU | 13 | 16 | 20 480 | |
| PUUTTUU | 8 | 12 | 15 360 | |
| PUUTTUU | 13 | 13 | 16 640 | |
| PUUTTUU | 7 | 10 | 12 800 | |
| PUUTTUU | 8 | 4 | 5 120 | |
| PUUTTUU | 3 | 3 | 3 840 | |
| PUUTTUU | 56 | 57 | 72 960 | |
| KULUTUSVÄITTÄMÄT | ||||
| PUUTTUU | PUUTTUU | 58 | 59 | 75 520 |
| PUUTTUU | 40 | 39 | 49 920 | |
| PUUTTUU | 2 | 2 | 2 560 | |
| PUUTTUU | PUUTTUU | 87 | 91 | 116 480 |
| PUUTTUU | 11 | 8 | 10 240 | |
| PUUTTUU | 1 | 1 | 1 280 | |
| PUUTTUU | PUUTTUU | 73 | 83 | 106 240 |
| PUUTTUU | 25 | 16 | 20 480 | |
| PUUTTUU | 2 | 2 | 2 560 | |
| PUUTTUU | PUUTTUU | 81 | 84 | 107 520 |
| PUUTTUU | 18 | 14 | 17 920 | |
| PUUTTUU | 2 | 2 | 2 560 | |
| PUUTTUU | PUUTTUU | 57 | 55 | 70 400 |
| PUUTTUU | 41 | 44 | 56 320 | |
| PUUTTUU | 1 | 1 | 1 280 | |
| PUUTTUU | PUUTTUU | 30 | 27 | 34 560 |
| PUUTTUU | 63 | 63 | 80 640 | |
| PUUTTUU | 7 | 10 | 12 800 | |
| PUUTTUU | PUUTTUU | 84 | 92 | 117 760 |
| PUUTTUU | 15 | 8 | 10 240 | |
| PUUTTUU | 1 | 0 | 0 | |
| PUUTTUU | PUUTTUU | 41 | 42 | 53 760 |
| PUUTTUU | 57 | 56 | 71 680 | |
| PUUTTUU | 2 | 3 | 3 840 | |
| PUUTTUU | PUUTTUU | 86 | 88 | 112 640 |
| PUUTTUU | 14 | 12 | 15 360 | |
| PUUTTUU | 1 | 1 | 1 280 | |
| PUUTTUU | PUUTTUU | 30 | 28 | 35 840 |
| PUUTTUU | 65 | 65 | 83 200 | |
| PUUTTUU | 5 | 6 | 7 680 | |
| PUUTTUU | PUUTTUU | 39 | 39 | 49 920 |
| PUUTTUU | 60 | 59 | 75 520 | |
| PUUTTUU | 1 | 1 | 1 280 | |
| PUUTTUU | PUUTTUU | 67 | 77 | 98 560 |
| PUUTTUU | 30 | 19 | 24 320 | |
| PUUTTUU | 3 | 3 | 3 840 | |
| PUUTTUU | PUUTTUU | 67 | 79 | 101 120 |
| PUUTTUU | 31 | 18 | 23 040 | |
| PUUTTUU | 3 | 3 | 3 840 | |
| PUUTTUU | PUUTTUU | 67 | 70 | 89 600 |
| PUUTTUU | 30 | 28 | 35 840 | |
| PUUTTUU | 2 | 2 | 2 560 | |
Anna magazine's reader profile / Source NRS 2023