Antiikki & Design
Kansikuva Antiikki & Design 2024

Antiikki & Design

Antiikki & Design is your way to win the quality-conscious consumer’s heart! It’s the only Finnish specialist publication in the field and it has Finland’s top experts in the background. Antiikki & Design features articles about antiques, design, interior design, collectibles, art, and vintage. Our readers share the passion for old, beautiful items and culture. We provide ideas for decorators to combine old and new. We also guide you in renovating and reaching the spirit of the old days. Visually delicious Antiikki & Design will guide you to 1900’s design and open the doors to art world. You will get to know interesting collectors, visit fascinating homes and familiarize with current exhibitions. The magazine also reaches a growing group of readers with interest in sustainable development – the perfect recipients for your offers of quality products and experiences.

Issues per year

10 issues per year

Magazine website

http://antiikkidesign.fi/

Magazine in Social Media

Timetables

Issue Issue Booking Date Material Date Themes and info
1 17.1.2024 28.12.2023 Travel extra! Top attractions for antique and culture friends.
2 14.2.2024 26.1.2024 Tips for home renovation: atmospheric wallpapers, stylish pulls & best parquettes.
3 20.3.2024 1.3.2024 Lovely Easter issue! Tips for beautiful setting and silverware maintenance.
4 17.4.2024 26.3.2024 Jewellery extra! Charming jewellery and watches.
5 15.5.2024 25.4.2024 The big museum issue: summer’s best exhibitions.
6 19.6.2024 31.5.2024 Top activities for the summer.
7 21.8.2024 2.8.2024 Habitare and decoration issue! Combine new and old decoration.
8 18.9.2024 30.8.2024 Best exhibitions and book novelties of the autumn.
9 23.10.2024 4.10.2024 The luxuries of life: wine extra and gorgeous jewels.
10 27.11.2024 8.11.2024 Big Christmas issue. Tips for decorations and beautiful setting.

Ei aikatauluja vuodelle 2025.

Prices

Ad Placement Size Bleed Price (tax 0%)
2/1 landscape Not specified 460 x 297 mm *) 6 300 €
2/1 landscape First spread 460 x 297 mm *) 6 750 €
1/1 portrait Not specified 230 x 297 mm *) 3 980 €
1/1 portrait 2. Cover 230 x 297 mm *) 4 400 €
1/1 portrait 3. Cover 230 x 297 mm *) 4 400 €
1/1 takakansi landscape Back cover 230 x 262 mm *) 4 550 €
1/2 portrait Not specified 112 x 297 mm *) 2 600 €
1/2 landscape Not specified 230 x 146 mm *) 2 600 €
1/4 portrait Not specified 60 x 297 mm *) 1 600 €
1/4 landscape Not specified 230 x 74 mm *) 1 600 €
1/4 square Not specified 112 x 146 mm *) 1 600 €
*) size without marginal Prices valid until 31.12.2024
Size

230 x 297 mm

Printing method

Offset

Binding

Liimasidonta

Printer

Poligrafijas grupa Mukusala

Delivery of ad material and instructions

aineistot.antiikkidesign@fokusmedia.fi

ICC profile

Technical information

Ilmoitusaineistot: aineistot.antiikkidesign@fokusmedia.fi

Terms of delivery

Check the delivery conditions from the publisher

Ad Placement Size Bleed Price (tax 0%)
*) size without marginal Prices valid until 31.12.2025
Size

230 x 297 mm

Printing method

Offset

Binding

Liimasidonta

Printer

Poligrafijas grupa Mukusala

Delivery of ad material and instructions

aineistot.antiikkidesign@fokusmedia.fi

ICC profile

Technical information

Ilmoitusaineistot: aineistot.antiikkidesign@fokusmedia.fi

Terms of delivery

Check the delivery conditions from the publisher

Ad Description Size Price (tax 0%) lisatietoa
Desktop 980x400 px 31 € / CPM (Cost per thousand)
Desktop 300x300 px 8 € / CPM (Cost per thousand)
Desktop 468x400-600 px 10 € / CPM (Cost per thousand)
Desktop 140-160x600 px 7 € / CPM (Cost per thousand)
Desktop 980x120 px 11 € / CPM (Cost per thousand)
Mobile 300x150-300 px 23 € / CPM (Cost per thousand)
Prices valid until 31.12.2024
Ad Description Size Price (tax 0%) lisatietoa
Prices valid until 31.12.2025

Readers

Readers
58 900
Total reach
76 900
How many times read
2,5
Minutes of reading
73 min
Source: NRS 2024
Gender
Source: NRS 2024
Audience in digital and print
Source: NRS 2024
Age
Source: NRS 2024
Municipality type
Source: NRS 2024
Education
Source: NRS 2024
Gross household income, daily purchases
Source: NRS 2024

NRS Facts

Reader profile All 15+ % Magazine Readers % Amount of readers
Sex Women 51 70 41 200
Men 49 30 17 700
Native language Finnish 95 95 56 000
Swedish 5 5 2 900
Age 15-24 y 13 3 1 800
25-34 y 14 2 1 200
35-44 y 14 4 2 400
45-54 y 14 14 8 200
55-64 y 16 19 11 200
65+ y 30 58 34 200
Gender + age Female 15-29 years 10 1 600
Female 30-49 years 14 7 4 100
Female 50+ years 28 62 36 500
Male 15-29 years 10 3 1 800
Male 30-49 years 15 5 2 900
Male 50+ years 24 22 13 000
Household position Lives at home with parents 7 2 1 200
Lives alone 29 28 16 500
Lives with spouse 36 52 30 600
Lives with spouse and children 24 13 7 700
Single parent 3 2 1 200
Other 3 4 2 400
Grandchildren under 18 years of age Yes 20 37 21 800
No 39 53 31 200
No answer (under 45 year olds) 41 10 5 900
Education Elementary school 5 6 3 500
Secondary school 6 7 4 100
Vocational 28 25 14 700
High school 14 10 5 900
University of Applied Sciences 20 14 8 200
University 26 33 19 400
Something else 2 5 2 900
Decision-maker in grocery purchases Yes 93 96 56 500
No 7 3 1 800
Can not say 1 2 1 200
Use of glasses or contact lenses Yes 68 85 50 100
No 32 15 8 800
Size of the household 1 pers 29 29 17 100
2 pers 38 55 32 400
3 pers 14 7 4 100
4 pers 12 6 3 500
5+ pers 7 3 1 800
Household income (gross) Below 20 000 € /y 11 7 4 100
20 000 - 35 000 € /y 18 20 11 800
35 001 - 50 000 € /y 19 21 12 400
50 001 - 85 000 € /y 21 17 10 000
85 001 - 100 000 € /y 8 7 4 100
Over 100 000 € /y 10 10 5 900
Dont want to tell 5 10 5 900
Cant say / No answer 8 8 4 700
Family with kids Yes 32 16 9 400
No 68 85 50 100
13 7 4 100
13 6 3 500
5 2 1 200
1 1 600
1 0 0
68 84 49 500
0 1 600
Pets in household Cat 17 13 7 700
Dog 26 19 11 200
Some other pet 5 3 1 800
No pets 60 70 41 200
Health services used in the household Public health services 85 86 50 700
Employer - funded health care services 50 32 18 800
Private, self-funded healthcare services 38 50 29 400
Private health insurance services 24 16 9 400
No health care 1 1 600
Can not say 1 0 0
Housing Apartment 32 29 17 100
Row house or semi-detached house 15 16 9 400
Detached house 47 50 29 400
Farm 5 4 2 400
Something else 1 1 600
Can not say 0 0 0
Ownership of housing Owner-occupied residence 77 84 49 500
Rented residence 19 12 7 100
Right of residence apartment 2 3 1 800
Something else 1 2 1 200
Can not say 1 0 0
Cottage or holiday home in regular use Yes 41 52 30 600
No 58 47 27 700
Can not say 1 1 600
Number of cars in household One car 46 52 30 600
Two cars 31 30 17 700
Three or more cars 10 6 3 500
No car 14 12 7 100
Type of car, if buying now New 21 26 15 300
Used 68 62 36 500
Company car 4 2 1 200
Leasing (personal) 8 5 2 900
Shared car 3 3 1 800
Doesn't use a car 9 10 5 900
Can not say 5 5 2 900
Advertising ban at the door / mailbox Yes 26 21 12 400
No 74 79 46 500
Can not say 0 0 0
Using AdBlocker or similar application Yes 19 8 4 700
No 76 81 47 700
Can not say 5 12 7 100
Type of municipality (7 class) Greater Helsinki 19 20 11 800
Turku or Tampere 8 6 3 500
Oulu 4 2 1 200
70 000 - 150 000 inhabitants town 13 12 7 100
Urban municipality 27 27 15 900
Conurbation 15 15 8 800
Countryside 13 17 10 000
Source: NRS 2024
How often different content is read All 15+ % Magazine Readers % Amount of readers
The frequency of reading: Print magazines Daily 14 43 25 300
5-6 days a week 4 6 3 500
1-4 days a week 25 32 18 800
Monthly 24 13 7 700
Rarely 24 5 2 900
Never 8 1 600
Can not say 1 0 0
The frequency of reading: Magazine content in digital format Daily 22 26 15 300
5-6 days a week 6 6 3 500
1-4 days a week 19 11 6 500
Monthly 15 15 8 800
Rarely 23 21 12 400
Never 14 20 11 800
Can not say 1 1 600
The frequency of reading: Print newspapers or afternoon papers Daily 28 56 33 000
5-6 days a week 4 6 3 500
1-4 days a week 23 25 14 700
Monthly 14 5 2 900
Rarely 23 7 4 100
Never 8 1 600
Can not say 1 0 0
The frequency of reading: Newspaper or afternoon paper content in digital format Daily 54 51 30 000
5-6 days a week 10 9 5 300
1-4 days a week 16 8 4 700
Monthly 6 5 2 900
Rarely 9 11 6 500
Never 6 16 9 400
Can not say 1 1 600
The frequency of reading: Free and free delivery newspapers Daily 5 6 3 500
5-6 days a week 4 6 3 500
1-4 days a week 42 48 28 300
Monthly 18 14 8 200
Rarely 22 21 12 400
Never 9 6 3 500
Can not say 1 0 0
The frequency of watching: Free online TV services Daily 16 18 10 600
5-6 days a week 10 7 4 100
1-4 days a week 30 25 14 700
Monthly 23 24 14 100
Rarely 14 17 10 000
Never 6 8 4 700
Can not say 1 2 1 200
The frequency of watching: Pay TV and streaming services Daily 15 12 7 100
5-6 days a week 10 5 2 900
1-4 days a week 22 14 8 200
Monthly 10 7 4 100
Rarely 12 14 8 200
Never 30 48 28 300
Can not say 1 1 600
The frequency of watching: Programs of YLE (national broadcaster) TV channels Daily 44 65 38 300
5-6 days a week 10 11 6 500
1-4 days a week 20 11 6 500
Monthly 12 7 4 100
Rarely 11 4 2 400
Never 3 1 600
Can not say 0 0 0
The frequency of watching: Programs of commercial TV channels Daily 34 47 27 700
5-6 days a week 12 10 5 900
1-4 days a week 23 18 10 600
Monthly 12 10 5 900
Rarely 13 9 5 300
Never 6 7 4 100
Can not say 0 0 0
The frequency of listening: Programs of YLE (national broadcaster) radio-channels Daily 21 34 20 000
5-6 days a week 7 10 5 900
1-4 days a week 16 19 11 200
Monthly 13 9 5 300
Rarely 26 20 11 800
Never 16 8 4 700
Can not say 1 0 0
The frequency of listening: Programs of commercial radio channels Daily 16 15 8 800
5-6 days a week 9 7 4 100
1-4 days a week 22 18 10 600
Monthly 14 13 7 700
Rarely 22 23 13 500
Never 16 25 14 700
Can not say 1 0 0
The frequency of listening: Podcasts Daily 5 3 1 800
5-6 days a week 3 4 2 400
1-4 days a week 10 7 4 100
Monthly 14 10 5 900
Rarely 29 24 14 100
Never 38 52 30 600
Can not say 2 1 600
User frequency and following: Social media Daily 59 45 26 500
5-6 days a week 7 11 6 500
1-4 days a week 7 8 4 700
Monthly 3 4 2 400
Rarely 6 7 4 100
Never 17 26 15 300
Can not say 0 0 0
User frequency and following: Bloggers, YouTubers, or social media influencers Daily 13 6 3 500
5-6 days a week 6 3 1 800
1-4 days a week 12 7 4 100
Monthly 8 7 4 100
Rarely 21 21 12 400
Never 40 57 33 600
Can not say 1 1 600
User frequency: Instant messaging Daily 69 53 31 200
5-6 days a week 10 11 6 500
1-4 days a week 9 13 7 700
Monthly 3 4 2 400
Rarely 3 5 2 900
Never 6 14 8 200
Can not say 0 0 0
Daily 16 24 14 100
5-6 days a week 6 8 4 700
1-4 days a week 14 16 9 400
Monthly 22 21 12 400
Rarely 35 26 15 300
Never 7 6 3 500
Can not say 0 0 0
Daily 3 1 600
5-6 days a week 2 2 1 200
1-4 days a week 4 2 1 200
Monthly 7 6 3 500
Rarely 30 24 14 100
Never 53 62 36 500
Can not say 1 3 1 800
Daily 6 6 3 500
5-6 days a week 3 2 1 200
1-4 days a week 5 4 2 400
Monthly 8 6 3 500
Rarely 23 18 10 600
Never 55 62 36 500
Can not say 1 1 600
Daily 19 10 5 900
5-6 days a week 9 4 2 400
1-4 days a week 23 19 11 200
Monthly 22 23 13 500
Rarely 18 23 13 500
Never 10 19 11 200
Can not say 0 1 600
Daily 4 3 1 800
5-6 days a week 2 1 600
1-4 days a week 7 5 2 900
Monthly 7 4 2 400
Rarely 12 10 5 900
Never 61 64 37 700
Cant say / No answer 7 13 7 700
Daily 41 38 22 400
5-6 days a week 8 10 5 900
1-4 days a week 10 12 7 100
Monthly 6 5 2 900
Rarely 8 7 4 100
Never 22 20 11 800
Cant say / No answer 4 9 5 300
Daily 31 18 10 600
5-6 days a week 6 4 2 400
1-4 days a week 9 11 6 500
Monthly 5 6 3 500
Rarely 10 12 7 100
Never 34 41 24 100
Cant say / No answer 5 9 5 300
Daily 14 4 2 400
5-6 days a week 2 1 600
1-4 days a week 3 1 600
Monthly 2 1 600
Rarely 5 5 2 900
Never 69 78 45 900
Cant say / No answer 5 10 5 900
Daily 6 4 2 400
5-6 days a week 2 2 1 200
1-4 days a week 5 5 2 900
Monthly 5 3 1 800
Rarely 12 10 5 900
Never 65 66 38 900
Cant say / No answer 5 10 5 900
Daily 10 4 2 400
5-6 days a week 3 1 600
1-4 days a week 4 3 1 800
Monthly 3 2 1 200
Rarely 9 11 6 500
Never 68 70 41 200
Cant say / No answer 5 9 5 300
Source: NRS 2024
Consumer claims All 15+ % Magazine Readers % Amount of readers
I enjoy shopping Completely agree 13 11 6 500
Partially agree 44 47 27 700
Partially disagree 31 28 16 500
Completely disagree 10 11 6 500
Can not say 2 3 1 800
I prefer domestic products Completely agree 32 40 23 600
Partially agree 55 51 30 000
Partially disagree 10 6 3 500
Completely disagree 1 1 600
Can not say 1 2 1 200
I consciously make responsible choices in my consumption Completely agree 19 24 14 100
Partially agree 55 55 32 400
Partially disagree 19 14 8 200
Completely disagree 4 5 2 900
Can not say 3 2 1 200
When shopping, quality is more important to me than price Completely agree 22 23 13 500
Partially agree 57 60 35 300
Partially disagree 17 12 7 100
Completely disagree 2 3 1 800
Can not say 2 2 1 200
I usually choose the cheapest option Completely agree 12 10 5 900
Partially agree 47 39 23 000
Partially disagree 34 45 26 500
Completely disagree 6 5 2 900
Can not say 1 1 600
I often take advantage of discount and campaign prices in my purchases Completely agree 37 34 20 000
Partially agree 51 55 32 400
Partially disagree 9 8 4 700
Completely disagree 2 2 1 200
Can not say 1 1 600
In my circle of friends, I am often the first to try new things Completely agree 6 3 1 800
Partially agree 25 22 13 000
Partially disagree 38 44 25 900
Completely disagree 24 23 13 500
Can not say 7 7 4 100
In my opinion, money is for consumption and not for saving Completely agree 5 5 2 900
Partially agree 35 35 20 600
Partially disagree 46 47 27 700
Completely disagree 11 12 7 100
Can not say 3 1 600
I prefer local shops and services Completely agree 27 35 20 600
Partially agree 57 57 33 600
Partially disagree 12 6 3 500
Completely disagree 2 1 600
Can not say 2 1 600
I want to see advertising targeted to me based on my online behavior Completely agree 4 3 1 800
Partially agree 28 25 14 700
Partially disagree 31 28 16 500
Completely disagree 32 37 21 800
Can not say 5 7 4 100
When I want a certain brand of product, the price doesn't matter Completely agree 9 10 5 900
Partially agree 32 34 20 000
Partially disagree 37 35 20 600
Completely disagree 22 20 11 800
Can not say 2 2 1 200
I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) Completely agree 17 21 12 400
Partially agree 50 55 32 400
Partially disagree 24 17 10 000
Completely disagree 6 5 2 900
Can not say 3 2 1 200
Ecology is an important purchase reason for me Completely agree 16 20 11 800
Partially agree 51 56 33 000
Partially disagree 24 18 10 600
Completely disagree 7 4 2 400
Can not say 3 2 1 200
I prefer well-known brands Completely agree 12 11 6 500
Partially agree 57 59 34 800
Partially disagree 23 21 12 400
Completely disagree 5 5 2 900
Can not say 3 4 2 400
Source: NRS 2024
Attitude towards advertising in different media channels All 15+ % Magazine Readers % Amount of readers
Newspapers Very positive 13 12 7 100
Quite positively 63 71 41 800
Quite negatively 15 12 7 100
Very negative 4 1 600
Can not say 5 5 2 900
Magazines Very positive 14 15 8 800
Quite positively 61 64 37 700
Quite negatively 16 15 8 800
Very negative 4 2 1 200
Can not say 6 5 2 900
Free and local newspapers Very positive 24 24 14 100
Quite positively 57 60 35 300
Quite negatively 10 11 6 500
Very negative 3 1 600
Can not say 5 4 2 400
Newspaper/Magazine websites or applications Very positive 7 6 3 500
Quite positively 47 42 24 700
Quite negatively 28 27 15 900
Very negative 9 7 4 100
Can not say 8 18 10 600
Social media (Facebook, Instagram etc.) Very positive 6 4 2 400
Quite positively 34 26 15 300
Quite negatively 32 32 18 800
Very negative 16 15 8 800
Can not say 13 23 13 500
Blogs Very positive 4 3 1 800
Quite positively 27 20 11 800
Quite negatively 28 28 16 500
Very negative 15 14 8 200
Can not say 27 35 20 600
Newsletters to email Very positive 2 1 600
Quite positively 18 15 8 800
Quite negatively 34 41 24 100
Very negative 43 38 22 400
Can not say 3 5 2 900
Other websites Very positive 4 2 1 200
Quite positively 39 29 17 100
Quite negatively 33 35 20 600
Very negative 13 15 8 800
Can not say 11 20 11 800
Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) Very positive 9 8 4 700
Quite positively 48 46 27 100
Quite negatively 28 31 18 300
Very negative 13 14 8 200
Can not say 4 2 1 200
Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) Very positive 5 4 2 400
Quite positively 36 35 20 600
Quite negatively 33 35 20 600
Very negative 19 20 11 800
Can not say 6 6 3 500
Home delivered advertisements and catalogues Very positive 20 20 11 800
Quite positively 47 48 28 300
Quite negatively 16 17 10 000
Very negative 13 13 7 700
Can not say 4 3 1 800
Out-of-home advertising Very positive 12 11 6 500
Quite positively 53 47 27 700
Quite negatively 20 22 13 000
Very negative 7 8 4 700
Can not say 7 12 7 100
Source: NRS 2024
Reading device and advertising effect All 15+ % Magazine Readers % Amount of readers
I relax and get inspired by magazines Completely agree 17 23 13 500
Partially agree 61 63 37 100
Partially disagree 11 7 4 100
Completely disagree 4 3 1 800
Can not say 7 5 2 900
Completely agree 17 19 11 200
Partially agree 58 59 34 800
Partially disagree 14 13 7 700
Completely disagree 5 4 2 400
Can not say 7 5 2 900
A professional magazine keeps me up to date on professional matters Completely agree 22 23 13 500
Partially agree 48 50 29 400
Partially disagree 12 7 4 100
Completely disagree 5 4 2 400
Can not say 13 16 9 400
The industry specialty magazine provides information on my hobbies and interests Completely agree 31 35 20 600
Partially agree 50 48 28 300
Partially disagree 7 4 2 400
Completely disagree 3 3 1 800
Can not say 9 10 5 900
Finnish magazines offer reliable comparisons and tests Completely agree 16 18 10 600
Partially agree 52 50 29 400
Partially disagree 14 12 7 100
Completely disagree 3 2 1 200
Can not say 15 19 11 200
Finnish magazines offer reliable product recommendations Completely agree 10 12 7 100
Partially agree 54 54 31 800
Partially disagree 18 16 9 400
Completely disagree 3 2 1 200
Can not say 15 16 9 400
Finnish magazines are of high quality Completely agree 22 28 16 500
Partially agree 59 60 35 300
Partially disagree 9 6 3 500
Completely disagree 2 0 0
Can not say 8 6 3 500
I follow important magazines on social media Completely agree 7 7 4 100
Partially agree 25 22 13 000
Partially disagree 25 23 13 500
Completely disagree 34 39 23 000
Can not say 9 9 5 300
I read important magazines from cover to cover Completely agree 18 24 14 100
Partially agree 34 40 23 600
Partially disagree 28 21 12 400
Completely disagree 16 10 5 900
Can not say 5 5 2 900
Ads in magazines make new things familiar Completely agree 10 14 8 200
Partially agree 50 46 27 100
Partially disagree 24 27 15 900
Completely disagree 8 5 2 900
Can not say 8 8 4 700
Completely agree 10 10 5 900
Partially agree 36 32 18 800
Partially disagree 24 24 14 100
Completely disagree 23 24 14 100
Can not say 8 11 6 500
I have purchased products based on the ad in magazine Completely agree 9 10 5 900
Partially agree 36 39 23 000
Partially disagree 26 24 14 100
Completely disagree 22 21 12 400
Can not say 6 6 3 500
I'm trying out tips or guidelines (like recipes) in magazine ads Completely agree 13 17 10 000
Partially agree 49 47 27 700
Partially disagree 20 18 10 600
Completely disagree 13 12 7 100
Can not say 5 6 3 500
I'm experimenting with product samples in magazines (like food or cosmetics) Completely agree 9 12 7 100
Partially agree 29 32 18 800
Partially disagree 29 27 15 900
Completely disagree 27 24 14 100
Can not say 6 5 2 900
Completely agree 2 0 0
Partially agree 19 12 7 100
Partially disagree 33 31 18 300
Completely disagree 38 41 24 100
Can not say 9 16 9 400
Completely agree 16 20 11 800
Partially agree 40 43 25 300
Partially disagree 23 20 11 800
Completely disagree 12 8 4 700
Can not say 8 9 5 300
Source: NRS 2024
Use of information sources during the purchase process All 15+ % Magazine Readers % Amount of readers
Information sources, cars and car purchase Print magazines 11 16 9 400
Newspapers 13 18 10 600
Magazine websites 7 7 4 100
Newspaper websites 8 7 4 100
Blogs 3 1 600
Social media 14 8 4 700
Other websites 42 32 18 800
Television 10 14 8 200
Radio 2 1 600
Direct mail 10 8 4 700
None of these 40 46 27 100
Information sources, consumer electronics and information technology Print magazines 15 22 13 000
Newspapers 18 28 16 500
Magazine websites 10 7 4 100
Newspaper websites 11 10 5 900
Blogs 6 3 1 800
Social media 26 14 8 200
Other websites 49 37 21 800
Television 17 24 14 100
Radio 3 3 1 800
Direct mail 36 44 25 900
None of these 17 19 11 200
Information sources, beauty care and cosmetics Print magazines 18 30 17 700
Newspapers 8 17 10 000
Magazine websites 10 9 5 300
Newspaper websites 6 6 3 500
Blogs 8 5 2 900
Social media 28 13 7 700
Other websites 16 15 8 800
Television 14 20 11 800
Radio 2 2 1 200
Direct mail 17 20 11 800
None of these 45 40 23 600
Information sources, travel Print magazines 16 26 15 300
Newspapers 15 28 16 500
Magazine websites 10 13 7 700
Newspaper websites 10 11 6 500
Blogs 11 6 3 500
Social media 34 21 12 400
Other websites 47 41 24 100
Television 16 22 13 000
Radio 3 2 1 200
Direct mail 9 11 6 500
None of these 27 26 15 300
Information sources, style and fashion Print magazines 23 40 23 600
Newspapers 13 20 11 800
Magazine websites 13 15 8 800
Newspaper websites 8 7 4 100
Blogs 9 4 2 400
Social media 34 20 11 800
Other websites 33 29 17 100
Television 18 22 13 000
Radio 2 2 1 200
Direct mail 25 31 18 300
None of these 29 24 14 100
Information sources, building and renovating Print magazines 19 28 16 500
Newspapers 15 25 14 700
Magazine websites 9 8 4 700
Newspaper websites 8 9 5 300
Blogs 6 4 2 400
Social media 23 13 7 700
Other websites 32 26 15 300
Television 18 23 13 500
Radio 2 1 600
Direct mail 27 33 19 400
None of these 33 32 18 800
Information sources, food, cooking and baking Print magazines 36 53 31 200
Newspapers 26 39 23 000
Magazine websites 22 19 11 200
Newspaper websites 20 17 10 000
Blogs 14 8 4 700
Social media 42 22 13 000
Other websites 33 29 17 100
Television 28 34 20 000
Radio 6 6 3 500
Direct mail 27 35 20 600
None of these 12 10 5 900
Information sources, eyeglasses, contact lenses or sunglasses Print magazines 7 14 8 200
Newspapers 11 15 8 800
Magazine websites 3 3 1 800
Newspaper websites 6 4 2 400
Blogs 1 0 0
Social media 10 6 3 500
Other websites 25 21 12 400
Television 12 14 8 200
Radio 2 2 1 200
Direct mail 17 20 11 800
None of these 52 47 27 700
Information sources, decorating and furniture purchases Print magazines 23 37 21 800
Newspapers 16 23 13 500
Magazine websites 11 12 7 100
Newspaper websites 8 8 4 700
Blogs 8 5 2 900
Social media 28 15 8 800
Other websites 30 26 15 300
Television 18 24 14 100
Radio 2 2 1 200
Direct mail 30 36 21 200
None of these 26 22 13 000
Information sources, saving and investing Print magazines 9 13 7 700
Newspapers 11 18 10 600
Magazine websites 7 6 3 500
Newspaper websites 10 9 5 300
Blogs 7 2 1 200
Social media 18 7 4 100
Other websites 30 26 15 300
Television 7 10 5 900
Radio 3 3 1 800
Direct mail 4 4 2 400
None of these 48 54 31 800
Information sources, health and wellbeing products / services Print magazines 14 21 12 400
Newspapers 14 20 11 800
Magazine websites 8 8 4 700
Newspaper websites 8 7 4 100
Blogs 5 3 1 800
Social media 23 14 8 200
Other websites 38 29 17 100
Television 12 12 7 100
Radio 3 1 600
Direct mail 16 18 10 600
None of these 37 41 24 100
Information sources, purchase of sportswear, -footwear or -equipment Print magazines 12 18 10 600
Newspapers 18 26 15 300
Magazine websites 7 5 2 900
Newspaper websites 9 7 4 100
Blogs 5 2 1 200
Social media 24 13 7 700
Other websites 41 31 18 300
Television 14 16 9 400
Radio 2 1 600
Direct mail 30 34 20 000
None of these 29 31 18 300
Source: NRS 2024
Buyer profile All 15+ % Magazine Readers % Amount of readers
Interests Cars, motor vehicles 26 20 11 800
Well-being and health 52 58 34 200
Charity work 14 20 11 800
Self development 32 31 18 300
Celebrities 15 11 6 500
Fishing 16 14 8 200
Beauty care and cosmetics 17 20 11 800
Literature 27 53 31 200
Domestic and foreign news 54 70 41 200
Domestic travel 32 30 17 700
Culture 33 60 35 300
Crafts 26 33 19 400
Nature and going outdoor 53 52 30 600
Hunting 10 6 3 500
Style and fashion 22 28 16 500
Music and concerts 37 46 27 100
Going on summer cottage 30 37 21 800
Local affairs 56 67 39 500
Computer/console/mobile playing 17 7 4 100
Politics 41 47 27 700
Gardening and plants 33 59 34 800
Building and renovating 37 36 21 200
Food and drink 40 35 20 600
Cooking, baking, recipes 39 36 21 200
Investment 22 21 12 400
Decorating 30 56 33 000
Economic and finances 35 33 19 400
Science 34 34 20 000
Travelling abroad 35 37 21 800
Sports, exercising 46 31 18 300
Sailing, boating 10 8 4 700
Consumer electronics and information technology 23 12 7 100
Environmental matters 32 42 24 700
None of the above 0 0 0
Purchases made and planned
Planned acquisitions in the househould over the next 2 years Building a house 2 1 600
Buying an apartment 10 8 4 700
Home renovation 29 29 17 100
Buying a car 25 18 10 600
Buying a boat 3 2 1 200
None of these 50 57 33 600
Purchases in the last 12 months Furniture and furnishings 42 41 24 100
Repair and construction products 40 37 21 800
Domestic appliances 38 39 23 000
Electronics or IT products 49 43 25 300
Cars 18 15 8 800
Clothing and footwear 82 82 48 300
Eyeglasses, contact lenses or sunglasses 35 37 21 800
Sports clothing, footwear or equipment 60 49 28 900
Saving or investing products or services 26 26 15 300
Cosmetics and beauty products 47 51 30 000
Mobile phones 30 24 14 100
Travels 46 48 28 300
Products and services for health and well-being 60 68 40 100
None of the above 2 2 1 200
Intentions to purchase within 12 months Furniture and furnishings 29 20 11 800
Repair and construction products 34 32 18 800
Domestic appliances 19 18 10 600
Electronics or IT products 28 19 11 200
Cars 14 10 5 900
Clothing and footwear 64 53 31 200
Eyeglasses, contact lenses or sunglasses 28 31 18 300
Sports clothing, footwear or equipment 43 31 18 300
Saving or investing products or services 21 19 11 200
Cosmetics and beauty products 38 41 24 100
Mobile phones 16 16 9 400
Travels 44 41 24 100
Products and services for health and well-being 48 49 28 900
None of the above 7 9 5 300
Will consider switching over the next 12 months Bank 7 6 3 500
Insurance company 10 5 2 900
electric company 20 17 10 000
Internet Connection 9 8 4 700
Phone-subscription 13 11 6 500
None of the above 46 48 28 300
Can not say 19 23 13 500
Uses of extra money Magazines, books, movies 17 27 15 900
Eating, drinking, partying in a restaurant 34 25 14 700
Exercise hobbies and equipment 27 22 13 000
Cultural events (e.g. concerts, theater, festivals) 35 40 23 600
Renovation, decoration 24 27 15 900
Health services and one's own well-being 22 29 17 100
Travelling 42 44 25 900
Entertainment electronics and information technology equipment, mobile phones 15 6 3 500
Clothes, shoes and bags 23 16 9 400
Home services (cleaning and other housekeeping services) 6 10 5 900
Car, boat, motorcycle 12 9 5 300
Cosmetics and beauty care 11 12 7 100
Saving, investing 46 41 24 100
Other 8 8 4 700
There is no extra money after mandatory expenses 7 8 4 700
Can not say 3 2 1 200
Source: NRS 2024

Online & social media

Magazine website

http://antiikkidesign.fi/

Magazine in Social Media
Some channels and Followers August 2024

Contact info

Media sales
Media

Publisher

  • Fokus Media Finland Oy

Publisher

  • Fokus Media Finland Oy

Päätoimittaja

  • Mirva Saukkola
 

Address

  • Hämeentie 135 A
  • 00560 Helsinki

Postal address

  • Hämeentie 135 A
  • 00560 Helsinki

Phone

Email